Latest / Teach Me Something Hosted By DJ Prostyle & Penny Dellas / Authentic Marketing with Quick Check

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Authentic Marketing with Quick Check · Teach Me Something Hosted By DJ Prostyle & Penny Dellas

• 0:00
  Speaker 1: Hey, what's up? This is DJ Pro Style.
• 0:02
  Speaker 2: And this is Penny Delas.
• 0:03
  Speaker 1: And this is Teach Me Something.
• 0:05
  Speaker 2: Brought to you by Berklee College.
• 0:07
  Speaker 1: Welcome back, welcome back, welcome back to Teach Me Something
• 0:11
  Speaker 1: presented by Berklee College. I am DJ Pro Style.
• 0:14
  Speaker 2: I am Penny Delas.
• 0:15
  Speaker 1: Penny, how are you feeling today?
• 0:17
  Speaker 2: I'm feeling so happy because there's so many snacks in
• 0:19
  Speaker 2: front of me right now.
• 0:20
  Speaker 1: There's so much food in front of us right now.
• 0:21
  Speaker 1: And I'm sure the cameras could pick them up and
• 0:23
  Speaker 1: they'll show you little glimpses of things here.
• 0:25
  Speaker 2: For those of you at home, we have chocolate chip cookies.
• 0:29
  Speaker 2: We have banana chocolate chip muffins.
• 0:31
  Speaker 1: Oh my goodness.
• 0:32
  Speaker 2: Next to pro is a muffin that I wanted to
• 0:34
  Speaker 2: eat so bad.
• 0:34
  Speaker 1: First of all, we have chocolate chip muffins too.
• 0:36
  Speaker 2: Yeah. French toast muffins.
• 0:38
  Speaker 1: Turkey sandwiches, which are my favorite, by the way.
• 0:41
  Speaker 2: There is some Italian sub sandwiches.
• 0:43
  Speaker 1: We got some coffee. We got some coffee.
• 0:45
  Speaker 2: We got some coffee. Let me tell you something. Y'all
• 0:48
  Speaker 2: are obsessed with what we eat. We're obsessed right now
• 0:50
  Speaker 2: with what's in front of us, even with the diet
• 0:51
  Speaker 2: that we've been doing.
• 0:52
  Speaker 1: And I've been waiting for these people to.
• 0:55
  Speaker 2: Pull up to the pod. I know. Bro, tell them
• 0:58
  Speaker 2: who brought us all these snacks today.
• 1:00
  Speaker 1: Can I say it very quickly or should I? Quick
• 1:05
  Speaker 1: Check is in the building. Milagros is here. How are
• 1:10
  Speaker 1: you doing?
• 1:10
  Speaker 3: I'm so good. Thank you for having me.
• 1:12
  Speaker 1: Oh, man. So normally we introduce the host, which you
• 1:15
  Speaker 1: do this like elaborate nice, but we went straight to
• 1:17
  Speaker 1: Quick Check.
• 1:17
  Speaker 2: We went straight to the food.
• 1:19
  Speaker 1: They're like, why she's here?
• 1:20
  Speaker 2: We're like, la prioridad latina es la comida.
• 1:23
  Speaker 1: For the record, this is my quick check green that
• 1:25
  Speaker 1: I wore today.
• 1:26
  Speaker 2: He came prepared. He's been very excited about this episode.
• 1:28
  Speaker 1: Quick check has saved me. We'll get to that during
• 1:30
  Speaker 1: the pod. Plenty of time. Oh, 100%.
• 1:31
  Speaker 2: Quick check has played a very large role in my upbringing,
• 1:34
  Speaker 2: I just want to say.
• 1:35
  Speaker 1: Quick check is part of my life right now.
• 1:37
  Speaker 2: We're going to get to that.
• 1:38
  Speaker 1: You know your upbringing. I'm coming right now.
• 1:41
  Speaker 2: There's a lot of quick check banter in our group chats, too,
• 1:44
  Speaker 2: just so you know, Milagros. Pero comunidad, estamos con Milagros Pacheco.
• 1:49
  Speaker 2: Master's of Business Administration, a marketing professional passionate about building
• 1:55
  Speaker 2: authenticity via connections between brands and diverse communities. And you
• 2:00
  Speaker 2: currently serve as a senior manager, category marketing for Murphy
• 2:05
  Speaker 2: USA and QuickCheck. Welcome to the pod. Thank you so much.
• 2:09
  Speaker 3: I appreciate it.
• 2:10
  Speaker 2: I'm so happy to be here.
• 2:12
  Speaker 1: And we love when our guests bring things. We love it.
• 2:15
  Speaker 1: We're going to need her back already.
• 2:17
  Speaker 2: Who's our most favorite guest from season four?
• 2:19
  Speaker 1: Milagros. We're going to need a part two to this
• 2:22
  Speaker 1: episode and we haven't even started part one yet.
• 2:25
  Speaker 2: Exactly. But listen, you've worked with major brands, right? Aside
• 2:29
  Speaker 2: from the one in front of us, from PepsiCo to Unilever,
• 2:34
  Speaker 2: the Texas... Rangers. We want to know, how do you
• 2:38
  Speaker 2: go from Texas Rangers to Quick Check?
• 2:40
  Speaker 1: Yes.
• 2:41
  Speaker 3: Funny enough, the Texas Rangers actually relocated me from Jersey
• 2:44
  Speaker 3: to Texas. So I was there right before COVID. I
• 2:49
  Speaker 3: was there in 2019. And we got to build a
• 2:52
  Speaker 3: brand new ballpark for the Texas Rangers. And it was awesome.
• 2:56
  Speaker 3: Everything was going well until, of course, COVID hit and
• 2:59
  Speaker 3: all sports were canceled. So we had to get super
• 3:01
  Speaker 3: creative on what to promote when you're not selling any
• 3:04
  Speaker 3: tickets to any sporting events. So we got super scrappy,
• 3:08
  Speaker 3: like sharing the recipes at our concession stands or having
• 3:13
  Speaker 3: reporters read bedtime stories virtually. It was really, really interesting.
• 3:17
  Speaker 3: But yes, it was really a fun experience. Got to
• 3:22
  Speaker 3: learn a lot about baseball, which I hadn't really had
• 3:26
  Speaker 3: much experience with before And yeah, it was awesome. And
• 3:30
  Speaker 3: I was only there maybe like a year until COVID happened.
• 3:33
  Speaker 3: But yeah, after that, I went to PepsiCo and spent
• 3:36
  Speaker 3: some more time in Texas before coming back here.
• 3:38
  Speaker 2: I love that.
• 3:40
  Speaker 1: What do you like better, here or Texas?
• 3:42
  Speaker 3: Definitely here.
• 3:43
  Speaker 2: Here is home.
• 3:45
  Speaker 3: I'm from Jersey. So yeah, my parents, my sister, everyone's
• 3:48
  Speaker 3: up here. And so it was great while it lasted.
• 3:51
  Speaker 3: And I was there five years. And yeah, I'm just
• 3:54
  Speaker 3: super happy to be back. A quick check brought me
• 3:56
  Speaker 3: back to Jersey. So yeah. I'm very grateful for them always.
• 3:59
  Speaker 2: I love that. Would you ever go back?
• 4:02
  Speaker 3: I don't think so.
• 4:04
  Speaker 2: She's like, I'm a Jersey girl coming through.
• 4:06
  Speaker 1: Now, if the check is correct, then we are on
• 4:10
  Speaker 1: the expressway or highway or whatever, headed to Texas, baby.
• 4:12
  Speaker 1: Headed to Texas. You've championed multicultural marketing throughout your career,
• 4:20
  Speaker 1: but there's a big difference between marketing to a community
• 4:22
  Speaker 1: and actually understanding the community. What does authentic marketing, multicultural
• 4:27
  Speaker 1: marketing look like to you and what do brands sometimes
• 4:29
  Speaker 1: get wrong? Yes.
• 4:31
  Speaker 3: It's funny enough at the Texas Rangers, I'll use that
• 4:33
  Speaker 3: example again, but unfortunately there were so many challenges with
• 4:39
  Speaker 3: having a diverse group of fans, diverse group of players,
• 4:44
  Speaker 3: and sometimes your office doesn't really look the same or
• 4:47
  Speaker 3: can't even communicate sometimes literally in the same language. So
• 4:51
  Speaker 3: it's really taught me a lot to make sure that
• 4:53
  Speaker 3: we're thinking about not just our front office, but what
• 4:56
  Speaker 3: our players need, what our fans need, whether that's just
• 5:01
  Speaker 3: bilingual signage and ads to promote the tickets that we're selling.
• 5:05
  Speaker 3: But I think just in general, it's super important. My
• 5:09
  Speaker 3: first job out of school was with Colgate-Palmolive and I
• 5:11
  Speaker 3: worked at a Hispanic marketing agency. And it was so
• 5:15
  Speaker 3: awesome to see the campaigns they were running for general market.
• 5:17
  Speaker 3: They would have, let's say, Kelly Ripa and then We
• 5:20
  Speaker 3: would be able to work with Latina artists like Leslie
• 5:24
  Speaker 3: Grace at the time or Carla Martinez from Univision. And
• 5:28
  Speaker 3: we just had to make sure that we were always
• 5:30
  Speaker 3: targeting our different communities, whether it was black, Hispanic, Asian markets,
• 5:35
  Speaker 3: just making sure that we were always targeting all of
• 5:38
  Speaker 3: the markets and consumers that we were focusing on.
• 5:41
  Speaker 2: That's so interesting. And not many know that there is
• 5:45
  Speaker 2: market segmentations and all advertisement, even to product placement within
• 5:50
  Speaker 2: the locations is by what that region brings. So walk
• 5:55
  Speaker 2: us into that a little bit.
• 5:56
  Speaker 1: Yes.
• 5:56
  Speaker 2: My marketing nerd brain is going all over.
• 5:59
  Speaker 3: You know, I love that.
• 6:00
  Speaker 1: Yeah.
• 6:01
  Speaker 2: I think it's super important.
• 6:03
  Speaker 3: For example, like we're running right now, we work with iHeart,
• 6:06
  Speaker 3: of course, with QuickCheck, but then we also have our
• 6:10
  Speaker 3: Latino partners who help us in language. And it's been
• 6:13
  Speaker 3: super awesome to just be able to pick Hispanic households,
• 6:17
  Speaker 3: get a baseline for what sales look like currently with them,
• 6:20
  Speaker 3: and then seeing what the lift is after those promotions
• 6:24
  Speaker 3: are running and those sponsorships are live. So I think
• 6:27
  Speaker 3: that's been really eye-opening for us is just to make
• 6:30
  Speaker 3: sure that we're always tracking and measuring everything because sometimes
• 6:34
  Speaker 3: we're working so fast and we're doing so many things
• 6:36
  Speaker 3: at once, but we're not really measuring or having a
• 6:39
  Speaker 3: postmortem of how it went. So I think that's been
• 6:41
  Speaker 3: a big learning for me for sure is just making
• 6:44
  Speaker 3: sure that we're recapping everything, sharing it with all of
• 6:47
  Speaker 3: our partners, with leadership as well, and then making any
• 6:51
  Speaker 3: pivots for the next year.
• 6:52
  Speaker 2: Those outcome reports and data attributions, it's crucial to know
• 6:56
  Speaker 2: which way to pivot. Exactly. We love that.
• 7:00
  Speaker 3: Yes.
• 7:00
  Speaker 2: Pros dreaming about these sandwiches.
• 7:02
  Speaker 1: So when you're marketing for the people who don't understand, right?
• 7:07
  Speaker 1: And when a campaign or whatever it is, however you
• 7:10
  Speaker 1: want to call it, is over, right? What do you
• 7:12
  Speaker 1: do to gauge whether it was successful or not?
• 7:15
  Speaker 3: Yes, we have a really good analytics team. So definitely
• 7:19
  Speaker 3: important to track before the campaign, during and after. So
• 7:23
  Speaker 3: I would say making sure that we have our business
• 7:26
  Speaker 3: leaders involved. Food and beverage is one of our biggest businesses,
• 7:31
  Speaker 3: but then we also have fuel. We have all of
• 7:33
  Speaker 3: the center of store that has all of the snacks,
• 7:36
  Speaker 3: candy and beverages. And yeah, so just making sure that
• 7:40
  Speaker 3: we're checking before, during and after. And then not only
• 7:44
  Speaker 3: right after, but also making sure that they're sticking power.
• 7:47
  Speaker 3: So anyone who downloads the app and gets their seven
• 7:53
  Speaker 3: free coffees, maybe they just delete the app after those
• 7:56
  Speaker 3: seven free coffees. So making sure that they're staying with us,
• 7:59
  Speaker 3: making sure that we're still engaging with them and after
• 8:01
  Speaker 3: they get their free promotions? Like how can we keep
• 8:04
  Speaker 3: them involved so they're shopping with us still?
• 8:07
  Speaker 1: Makes sense. Do you do that for us?
• 8:11
  Speaker 2: I do. Do you want to start receiving the decks?
• 8:14
  Speaker 1: No, I want free.
• 8:15
  Speaker 2: And the emails that you don't know.
• 8:16
  Speaker 1: I want the free coffee is what I'm trying to explain.
• 8:18
  Speaker 2: Look at the table, bro.
• 8:19
  Speaker 1: I am just playing.
• 8:20
  Speaker 2: You have sandwiches, you have muffins.
• 8:22
  Speaker 1: I am just playing. So community is clearly a trend
• 8:26
  Speaker 1: throughout your work. Why is creating an authentic sense of
• 8:29
  Speaker 1: belonging important? so important when brands engage with communities? Yes.
• 8:33
  Speaker 3: I think just personally, you always want to make sure
• 8:36
  Speaker 3: that a brand cares about you and your people. So
• 8:39
  Speaker 3: that's always been a priority for me is making sure
• 8:42
  Speaker 3: that we're targeting everyone in the community as much as
• 8:45
  Speaker 3: possible and not just like cookie cutters spreading all over
• 8:48
  Speaker 3: and making sure that we're targeting audiences and seeing what
• 8:53
  Speaker 3: they're looking for. Like right now, the economy, you know,
• 8:56
  Speaker 3: people need value. People need promotions. And if they need
• 9:02
  Speaker 3: a discount on gas, like we've got that. We have
• 9:04
  Speaker 3: a credit card that helps you save if you have
• 9:06
  Speaker 3: a business and, you know, you're juggling all of the
• 9:10
  Speaker 3: challenges of running a business. So let's help you with
• 9:12
  Speaker 3: a discount. Let's help you with the accounting behind it
• 9:14
  Speaker 3: so that we take some of that off your plate.
• 9:17
  Speaker 3: So I would say just meeting people where they are,
• 9:19
  Speaker 3: trying to find what problems are keeping them up at night,
• 9:22
  Speaker 3: and then just making sure that they know we're here
• 9:25
  Speaker 3: for them.
• 9:26
  Speaker 2: That's so important to provide those resources. Let me just
• 9:28
  Speaker 2: say the first time I passed by a quick check
• 9:30
  Speaker 2: with a gas station, I was mind blown.
• 9:33
  Speaker 1: Because quick check before that what?
• 9:36
  Speaker 2: They didn't have gas stations.
• 9:37
  Speaker 1: And I'm new to that then, so. Because one, growing up, well,
• 9:41
  Speaker 1: when I was living in Florida, I didn't really see
• 9:43
  Speaker 1: quick checks.
• 9:43
  Speaker 3: Right.
• 9:44
  Speaker 1: It's more like 7-Eleven.
• 9:45
  Speaker 2: Right.
• 9:46
  Speaker 1: Now you go there and you'll see possibly a quick
• 9:48
  Speaker 1: check or a Wawa, which I'm sure Wawa's like a competitor.
• 9:52
  Speaker 1: She's like, don't say that word. Rana.
• 9:54
  Speaker 2: She's like, please.
• 9:55
  Speaker 1: Stop talking right now. Until QuickCheck came around my way,
• 9:59
  Speaker 1: and then we'll get to that, it definitely changed my
• 10:02
  Speaker 1: perspective of a gas station.
• 10:05
  Speaker 2: Yeah, no, growing up, like, well, I was between here
• 10:08
  Speaker 2: and then upstate New York. So upstate New York, we
• 10:09
  Speaker 2: have Stewart's, which, best milkshake of my life. But Stewart's
• 10:13
  Speaker 2: is a gas station, right? It's a gas station and
• 10:17
  Speaker 2: convenience store, and you get all your stuff.
• 10:18
  Speaker 1: So what was 7-Eleven to you guys being?
• 10:21
  Speaker 2: Same thing.
• 10:21
  Speaker 1: In Florida, 7-Eleven always had a gas station. But not
• 10:24
  Speaker 1: until I came here did I see 7-Elevens. I'm like,
• 10:26
  Speaker 1: what's the point of this? There was no gas there.
• 10:28
  Speaker 1: I was like, you tell me people go into there
• 10:30
  Speaker 1: to shop?
• 10:30
  Speaker 2: It's a convenience store, yeah. You get your coffee.
• 10:33
  Speaker 1: Your coffee? So what made QuickCheck so crazy, because I
• 10:36
  Speaker 1: never had been to, when I finally walked in, I
• 10:37
  Speaker 1: was like, so wait a second. Let me get this straight.
• 10:42
  Speaker 1: And I could get this food 24-7. And all these coffees.
• 10:45
  Speaker 1: And there's so many. And the coffee is really good.
• 10:48
  Speaker 1: The coffee is really good.
• 10:50
  Speaker 2: The coffee, yeah.
• 10:51
  Speaker 1: And yeah, I mean, I could keep going.
• 10:53
  Speaker 2: Listen, I love it. Growing up, I mean, my dad,
• 10:56
  Speaker 2: that was the pit stop.
• 10:57
  Speaker 1: Yeah. Right?
• 10:58
  Speaker 2: So it was either 7-Eleven or QuickCheck. And then QuickCheck
• 11:01
  Speaker 2: just became... the thing yeah so the treat for us
• 11:04
  Speaker 2: kids was we could get the hot chocolate and they
• 11:06
  Speaker 2: would put the the canister of the of the um
• 11:10
  Speaker 2: the whipped cream yeah and the cinnamon oh forget it
• 11:13
  Speaker 2: that was like till this day the best hot chocolate i've.
• 11:15
  Speaker 1: Ever had well quick check to me was like so
• 11:18
  Speaker 1: prior to covid prior to so where i live i
• 11:22
  Speaker 1: moved out like i'm in the mountains right so when
• 11:24
  Speaker 1: we first moved there we're coming from the city now
• 11:26
  Speaker 1: we're like there's nothing around us to eat right so
• 11:29
  Speaker 1: And this is before the boom of DoorDash and Uber
• 11:32
  Speaker 1: Eats and all these kind of, now all of a
• 11:33
  Speaker 1: sudden you can order from everywhere. They all deliver. So
• 11:35
  Speaker 1: prior to that, nobody was delivering where I lived, right?
• 11:38
  Speaker 1: But QuickCheck was there. So every night after the club,
• 11:41
  Speaker 1: I was stopping at QuickCheck.
• 11:42
  Speaker 2: Love that.
• 11:42
  Speaker 1: Like every night.
• 11:44
  Speaker 2: That was your post-club spot?
• 11:46
  Speaker 1: That was my spot. Like, meet me at QuickCheck. Which
• 11:49
  Speaker 1: QuickCheck around my way actually became like a hangout too.
• 11:51
  Speaker 1: Like you'd go in there.
• 11:52
  Speaker 2: It's the only thing.
• 11:54
  Speaker 1: But yeah, I love ordering the foods and everything. And
• 11:57
  Speaker 1: the food is great. And it's always fresh, and they
• 11:59
  Speaker 1: make it right there in front of you. It's better
• 12:00
  Speaker 1: than just walking in and picking one of the things
• 12:03
  Speaker 1: that are already pre-made, which they have there also for
• 12:05
  Speaker 1: those people on the go. But yeah, I definitely love it.
• 12:08
  Speaker 1: And I love that it's 24 hours.
• 12:10
  Speaker 3: Yes, and they do deliver in case you're on your
• 12:12
  Speaker 3: couch and you can't.
• 12:13
  Speaker 1: No, they deliver.
• 12:15
  Speaker 2: They're on the Uber Eats.
• 12:16
  Speaker 1: They're on DoorDash.
• 12:17
  Speaker 3: Yeah.
• 12:19
  Speaker 2: And also, y'all make your own bread.
• 12:21
  Speaker 3: Yes, the bread is delicious.
• 12:22
  Speaker 2: This needs to be promoted. Because when I found that.
• 12:25
  Speaker 1: Out, it was like, And let me tell you, this
• 12:27
  Speaker 1: is how I know QuickCheck does very well where I live.
• 12:31
  Speaker 1: So where I'm at in Jersey, and if you're listening,
• 12:33
  Speaker 1: you're from Jersey, the street to go to my area
• 12:37
  Speaker 1: where I live, it's one of those like to go left,
• 12:40
  Speaker 1: you have to make a right, go around the loop.
• 12:41
  Speaker 1: It's like separated by like a cement slab or whatever
• 12:45
  Speaker 1: you want to call it, a barrier. So I always
• 12:49
  Speaker 1: had to be on the right side to go to QuickCheck.
• 12:51
  Speaker 1: They built another one right across the street.
• 12:53
  Speaker 3: I love that.
• 12:54
  Speaker 1: So there's two QuickChecks. So you have access.
• 12:57
  Speaker 2: To an abundance of QuickCheck?
• 12:58
  Speaker 1: No, literally there's on either side. And by the way,
• 13:02
  Speaker 1: for gas and everything, they've been super close. I know
• 13:04
  Speaker 1: we're just talking about food, but even going in there
• 13:06
  Speaker 1: and getting gas in the middle of the 24 hours,
• 13:08
  Speaker 1: they don't shut down. I mean, it's perfect. And yes,
• 13:12
  Speaker 1: now I can get it from both sides.
• 13:15
  Speaker 2: Whether you're coming or going, QuickCheck is the answer. It's
• 13:18
  Speaker 2: like we're in marketing. What's the QuickCheck tagline?
• 13:23
  Speaker 3: We don't really have one, but I would say definitely
• 13:26
  Speaker 3: great value, fresh food and convenience. Those are definitely all
• 13:32
  Speaker 3: of those.
• 13:33
  Speaker 1: Yeah.
• 13:33
  Speaker 2: OK, so we're going to ask the real questions here.
• 13:36
  Speaker 2: As someone representing the brand, do you quick check?
• 13:40
  Speaker 1: Oh, absolutely.
• 13:41
  Speaker 3: I have a bunch of points right now. Every single
• 13:45
  Speaker 3: time you make a purchase or you fill up your tank,
• 13:47
  Speaker 3: you can use your app and you get points. So
• 13:50
  Speaker 3: if you fill up your tank and it's like 20 gallons,
• 13:52
  Speaker 3: you get three points for each gallon. So then you
• 13:55
  Speaker 3: end up getting free subs, free muffins, free cookies. So, yeah,
• 14:00
  Speaker 3: I'm there all the time.
• 14:01
  Speaker 2: You're tripping. You're so tripping.
• 14:04
  Speaker 1: Every time I go in there, because I always go
• 14:06
  Speaker 1: to self-checkout. It's the first thing it says, are you
• 14:08
  Speaker 1: a member? And I always hit no. And then I go,
• 14:10
  Speaker 1: I've probably spent like $ 50, 000 in the last. I definitely
• 14:13
  Speaker 1: would have had some free muffins by now.
• 14:15
  Speaker 2: What is a typical day for you? Typical day.
• 14:19
  Speaker 3: It's funny because it's super random. Every day could look
• 14:22
  Speaker 3: completely different. This is definitely my favorite part is coming
• 14:25
  Speaker 3: to see our media partners and promoting our food. But
• 14:29
  Speaker 3: we also do have a different business. We're owned by
• 14:32
  Speaker 3: Murphy USA. So they're bigger in Arkansas, Florida, Texas. And
• 14:36
  Speaker 3: then they bought QuickCheck around 2021. So we do have
• 14:40
  Speaker 3: two businesses that we work on. But QuickCheck is New York,
• 14:43
  Speaker 3: New Jersey, very local. We love QuickCheck. And QuickCheck has
• 14:47
  Speaker 3: fresh food where Murphy is more like gas. You're in
• 14:50
  Speaker 3: and out more like your 7-Eleven. So, yeah, every day
• 14:54
  Speaker 3: would say it would really look different. But I would
• 14:57
  Speaker 3: say for the most part right now, what I'm focusing
• 15:00
  Speaker 3: on is we started working with influencers to start promoting
• 15:02
  Speaker 3: our brand. And particularly our coffee, that's one of like
• 15:06
  Speaker 3: our biggest pillars. But we have seven different flavors. And
• 15:10
  Speaker 3: I think the thing that people don't know is that
• 15:12
  Speaker 3: you can customize it however you'd like. If you have allergies, milk, creamers, sugars, toppings,
• 15:17
  Speaker 3: we have all of that with no additional charge. So
• 15:21
  Speaker 3: I would say that that's probably like our biggest draw
• 15:24
  Speaker 3: to the morning commuter, lunchtime, dinner. There really are people
• 15:28
  Speaker 3: buying coffee all day long on QuickCheck.
• 15:31
  Speaker 2: I love that.
• 15:33
  Speaker 1: My wife loves your guys' coffee. Oh, good.
• 15:35
  Speaker 2: I'm happy to hear that. I'm just envisioning the middle
• 15:38
  Speaker 2: table with all of those.
• 15:39
  Speaker 1: They have everything right there. Yeah, they have everything. Well,
• 15:41
  Speaker 1: the ones I've been to. They have a little fridge, too.
• 15:42
  Speaker 1: Are they all the same? They are, for the most part.
• 15:44
  Speaker 1: Because I only go to the one near me, so
• 15:45
  Speaker 1: I don't want to say it like this.
• 15:47
  Speaker 2: Every fridge I've been to is the same. Yeah, for
• 15:49
  Speaker 2: the most part, they have everything.
• 15:50
  Speaker 1: Yeah, when you walk in, normally the back right is
• 15:52
  Speaker 1: where you order the food, and then to the right
• 15:54
  Speaker 1: of that is where all the coffees are.
• 15:54
  Speaker 2: And then there's the middle station, and they have all
• 15:56
  Speaker 2: of those things, the milks, all the stuff.
• 15:58
  Speaker 1: Yes.
• 15:58
  Speaker 3: Amazing.
• 16:00
  Speaker 1: The hot chocolate.
• 16:02
  Speaker 2: Amazing.
• 16:03
  Speaker 1: You have these ice cream machines in there, too. I
• 16:05
  Speaker 1: haven't tried those yet, but normally I'm already eating bad.
• 16:08
  Speaker 2: I see us doing a field trip to QuickCheck.
• 16:11
  Speaker 3: That would be so much fun.
• 16:13
  Speaker 2: We're going to do a field trip to QuickCheck.
• 16:14
  Speaker 1: We're going to do a promo video for QuickCheck. It's
• 16:15
  Speaker 1: going to be awesome. Let's do it.
• 16:16
  Speaker 2: That would be awesome.
• 16:17
  Speaker 1: Building my own sandwich. Yes.
• 16:19
  Speaker 2: That'll be cool. That'll be really cool. All right. QuickCheck
• 16:22
  Speaker 2: rapid fire.
• 16:23
  Speaker 1: Okay.
• 16:24
  Speaker 2: Are you ready for this?
• 16:25
  Speaker 3: I'm ready. Okay.
• 16:26
  Speaker 2: Coffee or smoothie? Smoothie.
• 16:30
  Speaker 1: Turkey or ham?
• 16:31
  Speaker 2: Turkey. Sweet or savory?
• 16:34
  Speaker 1: Sweet. Made to order or grab to go?
• 16:38
  Speaker 2: Made to order. Favorite baker, Adam? Cookies.
• 16:43
  Speaker 3: Cookies.
• 16:44
  Speaker 1: Chocolate or vanilla? Chocolate. Finish the sentence.
• 16:49
  Speaker 2: You haven't really experienced quick check until you've tried the
• 16:53
  Speaker 2: Italian sub. The Italian sub.
• 16:58
  Speaker 1: I haven't. I'm just a turkey king.
• 17:00
  Speaker 2: Yeah, you really are.
• 17:02
  Speaker 1: You really are. Once I like something, I'll just stick
• 17:05
  Speaker 1: with that one thing forever.
• 17:06
  Speaker 3: I totally feel that, yeah.
• 17:08
  Speaker 2: Oatmeal raisin cookies, bro.
• 17:10
  Speaker 1: I like chocolate chip cookies, too. I've learned to veer
• 17:12
  Speaker 1: off of them because I feel bad eating any of
• 17:14
  Speaker 1: them when my kids are around. I can't eat those.
• 17:16
  Speaker 1: They'll look at me like, you're touching our.
• 17:19
  Speaker 3: Chocolate chip cookies?
• 17:21
  Speaker 1: You just had five. Yeah, but that makes six.
• 17:23
  Speaker 2: We're saving it for later.
• 17:25
  Speaker 1: That would have been tomorrow.
• 17:26
  Speaker 3: Hello, Dad.
• 17:26
  Speaker 1: Yeah.
• 17:27
  Speaker 2: Hello, Dad.
• 17:28
  Speaker 1: So cute.
• 17:29
  Speaker 2: We love it. In true Teach Me Something fashion, if
• 17:32
  Speaker 2: you could articulate what you would want your legacy to
• 17:35
  Speaker 2: be in one word, what would that word be? Helpful.
• 17:40
  Speaker 1: I like it.
• 17:44
  Speaker 3: I think it's important to always give back and to
• 17:46
  Speaker 3: help younger communities. I think it's so hard to find
• 17:51
  Speaker 3: where to go when you're done with school. So I
• 17:53
  Speaker 3: think just helping people with connections, I feel like Gone
• 17:57
  Speaker 3: are the days where you're cold applying online and never
• 18:00
  Speaker 3: hearing back from anyone. So I would say definitely just
• 18:03
  Speaker 3: helping people when you hear of something.
• 18:06
  Speaker 2: That would be my word of advice. Networking is so important.
• 18:10
  Speaker 2: This comes up every single episode for the past four seasons.
• 18:14
  Speaker 1: That's the most important thing to have.
• 18:15
  Speaker 2: The most important thing to have. What does mentorship mean
• 18:19
  Speaker 2: to you? Yes.
• 18:21
  Speaker 3: Mentorship, I feel like, just means having that support. I
• 18:26
  Speaker 3: have two mentors with my company. They're amazing. And I
• 18:30
  Speaker 3: just think that they're so selfless because they're usually in
• 18:35
  Speaker 3: leadership roles, super busy with meetings and projects. And I
• 18:39
  Speaker 3: think the fact that they take time out, even if
• 18:42
  Speaker 3: it's 30 minutes once a month to sit down and
• 18:44
  Speaker 3: give me advice, it just means the world to me.
• 18:46
  Speaker 3: And that's why I always love to do that in return.
• 18:50
  Speaker 2: That's so important. We have interns and They come and
• 18:53
  Speaker 2: stop by sometimes. They come to the corporate offices at
• 18:56
  Speaker 2: Berkeley College. And it's so nice to see their perspectives
• 19:00
  Speaker 2: and to hear their feedback and the experiential learning aspect
• 19:04
  Speaker 2: and being able to do this, what we do. You know,
• 19:06
  Speaker 2: sometimes we take it for granted in these rooms, but
• 19:08
  Speaker 2: they see things from a completely different lens. Right.
• 19:11
  Speaker 3: And just understanding, like, what they're going through.
• 19:13
  Speaker 1: Sometimes.
• 19:15
  Speaker 3: You know, you're busy with your day to day and
• 19:17
  Speaker 3: you forget what it's like to be in their shoes.
• 19:19
  Speaker 3: And they have some really great feedback sometimes. And they're
• 19:22
  Speaker 3: really wise. Like they have tools these days that we
• 19:25
  Speaker 3: didn't have growing up. So sometimes they can teach you things, too.
• 19:28
  Speaker 2: And we're humbled so quickly.
• 19:30
  Speaker 3: Yes.
• 19:31
  Speaker 2: In certain situations. Yes. But they are.
• 19:35
  Speaker 1: Yes.
• 19:35
  Speaker 3: We love it.
• 19:36
  Speaker 1: I love it.
• 19:37
  Speaker 2: Pro, do you have any other questions before we dig
• 19:39
  Speaker 2: into all of these snacks?
• 19:42
  Speaker 1: How do I get free gas? You have like a
• 19:46
  Speaker 1: forever free gas for a month card.
• 19:50
  Speaker 2: You're a brand ambassador, bro. Holler at me.
• 19:52
  Speaker 1: I'll definitely bring it. I'll be quick check pro. Let's go.
• 19:56
  Speaker 1: Quick check pro. Quick check pro. Let's go.
• 19:58
  Speaker 2: We have so many hashtags for pro.
• 20:02
  Speaker 1: But thank you. Thank you so much for stopping by
• 20:03
  Speaker 1: the pod. Feel free to stop by whenever you want.
• 20:06
  Speaker 1: And we'll definitely be stopping by QuickCheck and all these
• 20:08
  Speaker 1: other things that you work on all the time.
• 20:10
  Speaker 3: Thank you so much, Penny and ProStyle. I really appreciated
• 20:13
  Speaker 3: being here.
• 20:13
  Speaker 1: We appreciate you more for coming.
• 20:15
  Speaker 2: And what is QuickCheck on social? Just QuickCheck.
• 20:18
  Speaker 3: Yes, follow them on Instagram and Facebook. And yeah, be
• 20:22
  Speaker 3: sure to look out for our app. You'll get seven
• 20:25
  Speaker 3: free coffees. We're also doing three $ 5 coupons. So you
• 20:30
  Speaker 3: basically have $ 15 and seven free coffees to start with
• 20:33
  Speaker 3: just for registering in the app.
• 20:36
  Speaker 2: Pro space right now.
• 20:37
  Speaker 1: I'm doing it today. Right now. Right now when we
• 20:41
  Speaker 1: stop filming. This is a huge deal. Well, thank you
• 20:46
  Speaker 1: so much once again for stopping by. And thank you
• 20:48
  Speaker 1: guys out there for listening. This has been another amazing
• 20:51
  Speaker 1: episode of Teach Me Something presented by Berkeley College. I
• 20:54
  Speaker 1: am Pro Style.
• 20:55
  Speaker 2: I am Penny Delos. You can follow us at pod.teachmesomething.
• 20:58
  Speaker 2: We're on TikTok now, guys. And also, don't forget to
• 21:01
  Speaker 2: stream us wherever you get your podcasts on iHeartRadio. You
• 21:05
  Speaker 2: can hear us on WR710 Sundays and also on 103.5
• 21:09
  Speaker 2: KTU YouTube and the iHeartRadio app.
• 21:13
  Speaker 1: Let's go. So shout out to Milagros. Milagros.
• 21:15
  Speaker 2: Milagros.
• 21:16
  Speaker 1: Milagros. Yes. That was awesome.
• 21:19
  Speaker 2: You know that means miracle in English?
• 21:21
  Speaker 1: I do. You know that's my aunt's name. Really? Yeah, yeah.
• 21:23
  Speaker 1: My tia.
• 21:24
  Speaker 2: Your tia?
• 21:25
  Speaker 1: My tia. That's her name because she was like a
• 21:27
  Speaker 1: miracle baby actually at birth. Like she wasn't supposed to
• 21:29
  Speaker 1: survive and she survived. So they named her that. Same. Yeah.
• 21:32
  Speaker 2: But my name is not Milagros.
• 21:35
  Speaker 1: Okay. Yeah.
• 21:36
  Speaker 2: Spanayota, which actually means the holy one.
• 21:38
  Speaker 1: Did you change your headband?
• 21:39
  Speaker 2: I did because you and my previous headband were giving
• 21:42
  Speaker 2: me a headache.
• 21:44
  Speaker 1: Oh, my goodness.
• 21:44
  Speaker 2: But you know what helped all the food that we
• 21:46
  Speaker 2: ate that Milagros left here? There's nothing left, guys. Pro
• 21:49
  Speaker 2: ate four sandwiches.
• 21:50
  Speaker 1: I did.
• 21:51
  Speaker 3: I did.
• 21:51
  Speaker 1: And I ate the sandwiches. He fought me for the
• 21:52
  Speaker 1: turkey sandwich. And she ate all the cookies. And she
• 21:54
  Speaker 1: ate all the muffins.
• 21:55
  Speaker 3: How was those?
• 21:56
  Speaker 1: Banana muffins. And the French toast muffins.
• 21:58
  Speaker 2: I actually had the French toast muffin. That's pretty good.
• 22:00
  Speaker 2: And I went and shared with Maxwell and Wendy. So
• 22:03
  Speaker 2: Maxwell took the banana muffins. So we got to ask
• 22:05
  Speaker 2: him how they were because he skeethed.
• 22:06
  Speaker 1: That whole bag. So I have all the food in
• 22:08
  Speaker 1: a bag. And I left it in the studio over there.
• 22:10
  Speaker 1: So I'm going to have to go back and get it.
• 22:11
  Speaker 2: You know it's not going to be there.
• 22:12
  Speaker 1: It's probably not.
• 22:12
  Speaker 2: Max will probably eat everything.
• 22:13
  Speaker 1: Shot's a quick check. Yeah. Shot's a quick check. I
• 22:16
  Speaker 1: want to see what Penny would order. If you went
• 22:18
  Speaker 1: into a quick check, what would be your order?
• 22:20
  Speaker 2: Besides the hot chocolate.
• 22:21
  Speaker 1: Besides, yeah. Because you only took like, if you had
• 22:23
  Speaker 1: to order, have you ever ordered food there?
• 22:24
  Speaker 2: I have.
• 22:25
  Speaker 1: All right. So what would be a sandwich that Penny
• 22:27
  Speaker 1: would make? Let's see. Let's see what kind of style
• 22:28
  Speaker 1: Penny has.
• 22:29
  Speaker 2: Well, my mouth is watering thinking about it.
• 22:31
  Speaker 1: You have to start from the beginning. What kind of bread?
• 22:33
  Speaker 1: Like all that.
• 22:34
  Speaker 2: All right. I would order a sub.
• 22:36
  Speaker 1: Mm-hmm. Mm-hmm.
• 22:37
  Speaker 2: White bread, if they don't have wheat. And then I
• 22:40
  Speaker 2: would do oil, red wine vinegar.
• 22:44
  Speaker 1: Red wine vinegar? Yeah. I thought it was just vinegar.
• 22:48
  Speaker 2: No, red wine vinegar.
• 22:49
  Speaker 1: Okay.
• 22:50
  Speaker 2: And then veggies, dude, like shredded lettuce, spinach. I would
• 22:54
  Speaker 2: do tomato, some onion, salt and pepper.
• 22:59
  Speaker 1: Did I miss the protein or are you just doing
• 23:01
  Speaker 1: like a vegetable? No, just a veggie. A vegetable? Just
• 23:03
  Speaker 1: that's it?
• 23:03
  Speaker 2: It's so good.
• 23:04
  Speaker 1: That's disgusting.
• 23:05
  Speaker 2: No, it's not. It's so good.
• 23:07
  Speaker 1: It's like ordering a fajita or something. That's like going
• 23:10
  Speaker 1: to another place and be like, let me get the
• 23:12
  Speaker 1: chicken fajita, but I don't want the chicken. Just bring
• 23:15
  Speaker 1: out the thing with the onions and everything.
• 23:17
  Speaker 2: Really?
• 23:17
  Speaker 3: Yeah.
• 23:18
  Speaker 1: Nasty stuff.
• 23:19
  Speaker 2: Remember, I was like vegan for like six years.
• 23:21
  Speaker 1: Oh, that's what it is.
• 23:22
  Speaker 2: Okay. No, but it's so good because you get that
• 23:25
  Speaker 2: like Italian stuff, but without the meat. And it's like,
• 23:27
  Speaker 2: there's no taste like it.
• 23:30
  Speaker 1: There's no taste. I'm sure there's no taste like it.
• 23:34
  Speaker 1: Of course, I'm doing the turkey stuff.
• 23:35
  Speaker 2: Of course you're doing a turkey salad. But what's the bread?
• 23:37
  Speaker 1: Is it toasted?
• 23:38
  Speaker 2: Is it non-toasted?
• 23:39
  Speaker 1: I like the Italian. The Italian. What is it? I'm
• 23:42
  Speaker 1: trying to remember now. When I'm at QuickCheck, the herb.
• 23:44
  Speaker 1: They have like an herb.
• 23:45
  Speaker 2: Italian herb and cheese.
• 23:45
  Speaker 1: Yeah, there it is. I get that bread. Toasted, yes.
• 23:48
  Speaker 1: I like it toasted. Swiss cheese. I won't do mayonnaise
• 23:54
  Speaker 1: or nothing. Maybe a little oil and vinegar. Salt and pepper.
• 23:57
  Speaker 1: That's it. Maybe sometimes I go with the little shredded
• 24:00
  Speaker 1: lettuce or not. This depends. You know, lettuce could be
• 24:02
  Speaker 1: hit or miss.
• 24:03
  Speaker 2: Toasted lettuce?
• 24:04
  Speaker 1: Not toasted lettuce. It's just a bread penny. Okay.
• 24:07
  Speaker 2: Well, sometimes they toast the whole thing. So you're just
• 24:09
  Speaker 2: toasting the bread.
• 24:10
  Speaker 1: If they're there and I could speak to them, like, oh, no,
• 24:12
  Speaker 1: I'm the type who, if you could throw it on the, like,
• 24:14
  Speaker 1: I'll go to other places and be like, can you put, like,
• 24:17
  Speaker 1: the turkey and everything on the grill? Yeah. For sure.
• 24:20
  Speaker 1: I love a hot sandwich, but no. I don't know
• 24:23
  Speaker 1: if they'll do that.
• 24:23
  Speaker 2: Toasted turkey.
• 24:25
  Speaker 1: Not toasted. You've never been to, like, another place? Have
• 24:29
  Speaker 1: you ever been to, like, Firehouse Subs or any of
• 24:31
  Speaker 1: those places?
• 24:32
  Speaker 2: Yeah, I'm just not a fan of, like, warm cold cuts.
• 24:33
  Speaker 1: Where they put the whole sandwich in there? No, the
• 24:36
  Speaker 1: coca's going after, Penny.
• 24:38
  Speaker 2: You just said if you could sit there like on
• 24:41
  Speaker 2: top of them that you would be like, yeah, fry
• 24:42
  Speaker 2: my thing.
• 24:43
  Speaker 1: Turkey and cheese, so that's hot. Not the lettuce and
• 24:46
  Speaker 1: things like that.
• 24:47
  Speaker 2: Yeah, but still.
• 24:49
  Speaker 1: This has come from somebody who just wants a sandwich
• 24:51
  Speaker 1: full of lettuce with onions and stuff like that.
• 24:53
  Speaker 2: It's so good.
• 24:54
  Speaker 1: Why don't you just get a salad and skip the
• 24:55
  Speaker 1: bread then?
• 24:56
  Speaker 2: Because what if you just want to taste the bread?
• 24:58
  Speaker 1: That's crazy.
• 24:59
  Speaker 2: I love a chopped, but that's not what this episode
• 25:01
  Speaker 2: is about.
• 25:02
  Speaker 1: Okay. Now we're going to chop cheese?
• 25:04
  Speaker 3: No.
• 25:05
  Speaker 2: Well, yeah, but no. Chopped, like the salads. Obsessed with chopped.
• 25:09
  Speaker 1: Ah, see. You say chopped, I'm thinking chopped cheese. Kale
• 25:11
  Speaker 1: Caesar salad. The Akiway.
• 25:14
  Speaker 2: Do you guys put the chips in the sandwich?
• 25:16
  Speaker 1: No.
• 25:16
  Speaker 2: Because I do that with the veggie sandwich. I put
• 25:18
  Speaker 2: the chips in it.
• 25:18
  Speaker 1: No, my kids do that also, so I could get it.
• 25:21
  Speaker 1: You guys are all kind of the same.
• 25:25
  Speaker 2: Love my nephews.
• 25:27
  Speaker 1: But you know what? That is one thing I like.
• 25:29
  Speaker 1: That's one thing I like about going there to get
• 25:31
  Speaker 1: my stuff also is that you get the chips also
• 25:33
  Speaker 1: on the side and everything.
• 25:34
  Speaker 2: Quick check aside, we know how obsessed you are with
• 25:36
  Speaker 2: quick check. We know how it's the one deal you want.
• 25:39
  Speaker 1: Yes.
• 25:40
  Speaker 2: But let's go back to you opening this coffee shop
• 25:45
  Speaker 2: near your house. So now you have two quick checks.
• 25:47
  Speaker 2: You really think you could do the.
• 25:49
  Speaker 1: Starbucks? Yeah. For sure. That's what I'm going to do.
• 25:53
  Speaker 1: Starbucks are on my way? Yeah. Home run. There's a Starbucks,
• 25:56
  Speaker 1: but it's inside Target. I hate when I go to Starbucks.
• 25:59
  Speaker 1: They're always inside Target. Don't you hate when you're driving
• 26:00
  Speaker 1: somewhere and you're like, I need to go to Starbucks.
• 26:02
  Speaker 2: But you can't do the drive-thru.
• 26:03
  Speaker 1: You have to go in the store. And it brings
• 26:05
  Speaker 1: me to a place that I have to go inside
• 26:06
  Speaker 1: a mall or something to go to it.
• 26:09
  Speaker 2: Let's just also let the listeners know how cranky you
• 26:12
  Speaker 2: are without coffee.
• 26:13
  Speaker 1: How what?
• 26:14
  Speaker 2: Cranky you are without coffee.
• 26:15
  Speaker 1: I mean, at least, you know.
• 26:16
  Speaker 2: Pro drinks like four coffees a day.
• 26:19
  Speaker 1: I have two, by the way. And the difference with
• 26:22
  Speaker 1: me and Penny is that I may get cranky. If
• 26:25
  Speaker 1: that's what she says without coffee. But she's just cranky
• 26:28
  Speaker 1: all the time. There's not a coffee that could save her.
• 26:34
  Speaker 1: You know what?
• 26:34
  Speaker 2: It's because I drink tea.
• 26:37
  Speaker 1: That's great.
• 26:38
  Speaker 2: Thank you for listening to Teach Me Something Podcast presented
• 26:40
  Speaker 2: by Berklee.
• 26:41
  Speaker 1: College with DJ Prostow.
• 26:42
  Speaker 2: And Penny Delas. And you can catch us on 1035
• 26:45
  Speaker 2: KTU YouTube.
• 26:47
  Speaker 1: Let's go.
• 26:48
  Speaker 2: iHeartRadio wherever you listen to your podcasts. And of course,
• 26:51
  Speaker 2: WOR 710 on Sunday.
• 26:52
  Speaker 1: Let's go.
• 26:54
  Speaker 2: Hey, thanks for listening. Tune in next week.
• 26:57
  Speaker 1: For an all new episode of Teach Me Something.
• 26:59
  Speaker 2: Brought to you by Berkeley College.