Latest / Tech Leadership with Fexingo: Engineering Managers, CTOs, and Technical Leadership Conversations
How CTOs Use the Amazon Working Backwards Process
In this episode of Tech Leadership, Lucas and Luna dive into Amazon's 'working backwards' process — a method that starts with a press release and FAQ before any code is written. They explore how this customer-obsessed approach can transform product development in any engineering organization, using examples like the Kindle and Amazon Prime to illustrate its power. The hosts discuss the structure of a press release, how to run a working backwards meeting, and the common pitfalls teams face when adopting this framework. They also touch on how smaller companies can adapt the process without…
The skinny
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