From Awareness to Action: Rethinking Mental Health Campaigns with Three Communication Leaders
Mental health campaigns can do more than raise awareness. Done well, they can change behavior, challenge stigma, and help people take meaningful action.
In this episode of Adspeak by ADWEEK, host Audrey Kemp speaks with three communication leaders: Heidi Arthur, Chief Campaign and Program Officer at the Ad Council; Sherrie Mazur, Managing Director of Communications at the Arthur M. Blank Family Foundation; and WNBA star Jordin Canada. They explore how the national “Love Your Mind” campaign was localized for Georgia through culturally relevant storytelling, trusted community voices, and…
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