Pacsun CEO Brieane Olson on Gen Z, TikTok Commerce & the Future of Retail Innovation | WRC 2025
Broadcasting from the VusionGroup booth at the World Retail Congress, Chris Walton and Anne Mezzenga sit down with Pacsun CEO Brieane Olson for a candid and energizing conversation on youth culture, experimentation, and the future of fashion retail. Brieane reflects on how her two-decade Pacsun journey has prepared her to lead in a time of rapid digital evolution. From rebooting Roblox efforts to tracking the creator economy and prioritizing social commerce on TikTok and YouTube, Brieane shares what it takes to build relevance with Gen Z and lead with curiosity in every corner of the…
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