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Dollar Tree’s Secret Sales Boost | Durham News
Dollar Tree’s Q1 FY26 numbers are surprisingly strong—sales hit $5 billion, up 7.2%, thanks to a 4.5% jump in average ticket price, even as foot traffic dipped 1%. Their multi-price strategy is driving higher spend without shrinking their footprint: they closed 75 stores but opened 113 new ones, bringing total locations to over 9,300 and aiming for 400 more this year. Closures target underperformers, while new stores target wealthier neighborhoods. The gamble? Offering more variety at different price points while keeping that iconic “dollar” appeal—without losing the magic of finding a steal…
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