Latest / #WisdomOfWomen Show / Navigating Fertility Challenges with Empathy and Innovation with Lauren Makler

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Navigating Fertility Challenges with Empathy and Innovation with Lauren Makler · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:02
  Women
• 0:02
  Show.
• 0:02
  We
• 0:03
  are
• 0:03
  dedicated
• 0:03
  to
• 0:04
  amplifying
• 0:04
  the
• 0:04
  voice
• 0:05
  of
• 0:05
  women
• 0:05
  in
• 0:06
  business.
• 0:07
  A
• 0:07
  new
• 0:07
  model
• 0:08
  of
• 0:08
  leadership
• 0:09
  is
• 0:09
  emerging
• 0:10
  and
• 0:10
  we
• 0:10
  are
• 0:11
  here
• 0:12
  to
• 0:12
  amplify
• 0:12
  the
• 0:13
  voices
• 0:13
  of
• 0:13
  women
• 0:14
  leading
• 0:14
  the
• 0:14
  way.
• 0:15
  I
• 0:15
  am
• 0:15
  your
• 0:15
  host
• 0:16
  Coco
• 0:16
  Selma.
• 0:17
  I'm
• 0:17
  founder,
• 0:17
  impact
• 0:18
  investor
• 0:19
  and
• 0:19
  creator
• 0:19
  of
• 0:20
  the
• 0:20
  Force
• 0:20
  for
• 0:20
  Good
• 0:21
  system.
• 0:22
  Thank
• 0:22
  you
• 0:23
  for
• 0:23
  joining
• 0:23
  us
• 0:23
  today
• 0:24
  as
• 0:24
  we
• 0:24
  illuminate
• 0:25
  the
• 0:25
  path
• 0:26
  to
• 0:26
  unlocking
• 0:27
  opportunities
• 0:28
  and
• 0:28
  prosperity
• 0:29
  for
• 0:29
  women
• 0:30
  led
• 0:30
  enterprises
• 0:31
  by
• 0:31
  amplifying,
• 0:31
  amplifying
• 0:32
  the
• 0:32
  voice
• 0:33
  and
• 0:33
  wisdom
• 0:34
  of
• 0:34
  women.
• 0:35
  So
• 0:35
  today
• 0:36
  we
• 0:37
  have
• 0:37
  a
• 0:38
  bold
• 0:39
  builder,
• 0:40
  better
• 0:40
  futures
• 0:41
  in
• 0:42
  our
• 0:42
  midst.
• 0:44
  Lauren
• 0:44
  Mackler
• 0:45
  is
• 0:45
  the
• 0:45
  co
• 0:45
  founder
• 0:46
  and
• 0:46
  CEO
• 0:47
  of
• 0:47
  Co
• 0:48
  Fertility,
• 0:49
  a
• 0:49
  groundbreaking
• 0:50
  fertility
• 0:51
  ecosystem
• 0:52
  reshaping
• 0:53
  egg
• 0:53
  deletion
• 0:54
  and
• 0:55
  preservation
• 0:56
  with
• 0:56
  humanity,
• 0:57
  equity
• 0:58
  and
• 0:58
  transparency.
• 0:59
  Transparency.
• 0:59
  Before
• 1:00
  launching
• 1:01
  Co
• 1:01
  Fertility,
• 1:02
  Lauren
• 1:03
  was
• 1:03
  the
• 1:03
  founding
• 1:04
  general
• 1:04
  manager
• 1:05
  of
• 1:05
  Uber
• 1:06
  Health
• 1:06
  where
• 1:07
  she
• 1:07
  built
• 1:08
  and
• 1:08
  scaled
• 1:08
  the
• 1:08
  company's
• 1:09
  healthcare
• 1:10
  arm
• 1:10
  from
• 1:11
  the
• 1:11
  ground
• 1:11
  up.
• 1:12
  Amazing.
• 1:13
  Expanding
• 1:13
  access
• 1:14
  to
• 1:14
  care
• 1:14
  for
• 1:15
  millions.
• 1:15
  After
• 1:16
  facing
• 1:16
  her
• 1:17
  own
• 1:17
  fertility
• 1:18
  challenges,
• 1:18
  Lauren
• 1:19
  combined
• 1:19
  her
• 1:19
  healthcare
• 1:20
  innovation
• 1:21
  experience
• 1:22
  and
• 1:23
  product
• 1:23
  leadership
• 1:24
  with
• 1:25
  personal
• 1:25
  conviction
• 1:26
  to
• 1:26
  create
• 1:26
  a
• 1:27
  more
• 1:27
  compassionate
• 1:28
  model
• 1:29
  for
• 1:29
  family
• 1:29
  building.
• 1:30
  Under
• 1:31
  her
• 1:31
  leadership,
• 1:32
  Cotility
• 1:33
  introduced
• 1:34
  the
• 1:34
  revolutionary
• 1:36
  Split
• 1:37
  program
• 1:37
  We're
• 1:38
  going
• 1:38
  to
• 1:38
  unpack
• 1:39
  making
• 1:39
  egg
• 1:40
  donation
• 1:41
  more
• 1:42
  empowering,
• 1:42
  ethical
• 1:43
  and
• 1:43
  accessible.
• 1:45
  Featured
• 1:45
  in
• 1:46
  Fast
• 1:46
  company,
• 1:46
  Forbes
• 1:47
  and
• 1:47
  TechCrunch.
• 1:48
  Thorn
• 1:49
  is
• 1:49
  a
• 1:50
  visionary
• 1:50
  poor
• 1:51
  proving
• 1:51
  that
• 1:52
  when
• 1:52
  business
• 1:52
  is
• 1:53
  led
• 1:53
  with
• 1:53
  empathy,
• 1:54
  it
• 1:54
  can
• 1:54
  scale
• 1:55
  with
• 1:55
  power,
• 1:56
  purpose
• 1:56
  and
• 1:56
  transformative
• 1:57
  impact.
• 1:59
  Welcome
• 1:59
  Lauren.
• 2:00
  Thanks
• 2:01
  so
• 2:01
  much
• 2:01
  for
• 2:01
  having
• 2:01
  me.
• 2:02
  Coco,
• 2:03
  I'm
• 2:03
  so
• 2:03
  happy
• 2:04
  you're
• 2:04
  here.
• 2:04
  I
• 2:05
  love
• 2:05
  hearing
• 2:05
  you
• 2:05
  read
• 2:06
  that.
• 2:06
  I'm
• 2:06
  like
• 2:06
  wow.
• 2:07
  Thank
• 2:07
  you
• 2:07
  for
• 2:08
  doing
• 2:08
  this
• 2:08
  and
• 2:09
  for
• 2:09
  for
• 2:10
  living
• 2:10
  out
• 2:10
  this
• 2:11
  mission.
• 2:11
  I
• 2:11
  think
• 2:11
  it's
• 2:11
  so
• 2:12
  important.
• 2:13
  I
• 2:13
  agree
• 2:14
  that
• 2:14
  we
• 2:14
  are
• 2:15
  on
• 2:15
  a
• 2:15
  similar
• 2:15
  path
• 2:16
  to
• 2:16
  help
• 2:16
  empower
• 2:16
  women
• 2:17
  and
• 2:17
  bring
• 2:18
  women
• 2:18
  led
• 2:19
  issues
• 2:19
  into
• 2:19
  the
• 2:19
  forefront
• 2:20
  with
• 2:20
  business
• 2:21
  and
• 2:22
  equity
• 2:23
  and
• 2:23
  healthcare
• 2:24
  right
• 2:24
  where
• 2:24
  you're
• 2:25
  both
• 2:25
  in
• 2:25
  the
• 2:25
  healthcare
• 2:26
  space.
• 2:26
  As
• 2:27
  you
• 2:27
  know,
• 2:27
  I
• 2:28
  love
• 2:28
  to
• 2:28
  always
• 2:29
  talk
• 2:29
  about
• 2:30
  a
• 2:30
  book
• 2:31
  any
• 2:32
  books
• 2:32
  like
• 2:33
  so
• 2:33
  so
• 2:33
  many
• 2:34
  books
• 2:34
  in
• 2:34
  the
• 2:35
  business
• 2:35
  and
• 2:35
  leadership
• 2:36
  space
• 2:36
  in
• 2:36
  your
• 2:36
  book
• 2:37
  does
• 2:37
  not
• 2:37
  have
• 2:37
  to
• 2:38
  be
• 2:38
  in
• 2:38
  the
• 2:38
  book
• 2:38
  in
• 2:38
  the
• 2:39
  leadership
• 2:39
  space.
• 2:40
  The
• 2:40
  ones
• 2:40
  that
• 2:40
  make
• 2:40
  it
• 2:41
  to
• 2:41
  the
• 2:41
  top
• 2:41
  of
• 2:41
  the
• 2:42
  your
• 2:42
  times
• 2:43
  bestseller
• 2:43
  lists
• 2:44
  are
• 2:44
  typically
• 2:44
  men.
• 2:44
  Only
• 2:45
  about
• 2:45
  10%
• 2:46
  are
• 2:46
  women.
• 2:46
  So
• 2:46
  it's
• 2:47
  important
• 2:47
  to
• 2:47
  always
• 2:48
  bring
• 2:48
  light
• 2:48
  to
• 2:48
  the
• 2:49
  voice
• 2:49
  of
• 2:49
  wisdom.
• 2:50
  What's
• 2:50
  a
• 2:50
  book
• 2:50
  written
• 2:51
  by
• 2:51
  a
• 2:51
  woman
• 2:52
  that
• 2:52
  has
• 2:53
  significantly
• 2:54
  influenced
• 2:54
  your
• 2:55
  life?
• 2:56
  There
• 2:56
  is
• 2:57
  only
• 2:57
  one
• 2:57
  book
• 2:58
  that
• 2:58
  could
• 2:58
  possibly
• 2:59
  be
• 2:59
  the
• 2:59
  answer
• 3:00
  to
• 3:00
  this
• 3:00
  question.
• 3:01
  It
• 3:02
  really
• 3:02
  has
• 3:02
  had
• 3:02
  such
• 3:02
  an
• 3:03
  impact
• 3:03
  on
• 3:03
  my
• 3:03
  life
• 3:04
  and
• 3:04
  my
• 3:04
  career.
• 3:05
  It's
• 3:05
  called
• 3:06
  Super
• 3:06
  Attractor
• 3:07
  by
• 3:07
  Gabby
• 3:08
  Bernstein.
• 3:10
  I
• 3:10
  read
• 3:10
  this
• 3:11
  book
• 3:11
  in
• 3:13
  early
• 3:13
  2020
• 3:14
  right
• 3:15
  before
• 3:15
  the
• 3:15
  pandemic
• 3:16
  hit
• 3:17
  and
• 3:17
  I
• 3:17
  read
• 3:18
  it
• 3:18
  at
• 3:18
  a
• 3:18
  time
• 3:18
  where
• 3:18
  I
• 3:19
  was
• 3:19
  feeling
• 3:20
  super
• 3:20
  stuck.
• 3:21
  I
• 3:22
  felt
• 3:23
  stuck.
• 3:24
  I
• 3:25
  had
• 3:25
  been
• 3:25
  at
• 3:25
  Uber
• 3:26
  for
• 3:27
  seven
• 3:27
  years
• 3:28
  and
• 3:29
  I
• 3:30
  knew
• 3:31
  that
• 3:31
  I
• 3:31
  was
• 3:31
  meant
• 3:32
  to
• 3:32
  do
• 3:32
  something.
• 3:33
  I
• 3:33
  started
• 3:34
  Uber
• 3:34
  Health
• 3:34
  and
• 3:34
  had
• 3:35
  grown
• 3:35
  Uber
• 3:35
  Health
• 3:35
  and
• 3:36
  felt
• 3:36
  very
• 3:37
  fulfilled
• 3:37
  by
• 3:37
  that
• 3:38
  journey.
• 3:38
  But
• 3:39
  I
• 3:39
  felt
• 3:40
  really
• 3:40
  stuck
• 3:41
  thinking
• 3:41
  about
• 3:41
  what
• 3:41
  was
• 3:42
  next
• 3:42
  and
• 3:42
  didn't
• 3:43
  know
• 3:43
  where
• 3:44
  my
• 3:44
  path
• 3:44
  should
• 3:45
  go.
• 3:45
  And
• 3:46
  also
• 3:46
  was
• 3:47
  in
• 3:47
  a,
• 3:47
  you
• 3:48
  know,
• 3:48
  didn't
• 3:48
  know
• 3:48
  if
• 3:48
  I'd
• 3:48
  be
• 3:48
  able
• 3:49
  to
• 3:49
  have
• 3:49
  kids
• 3:49
  someday.
• 3:50
  Which
• 3:50
  is
• 3:50
  something
• 3:50
  I'm
• 3:50
  happy
• 3:51
  to
• 3:51
  share
• 3:51
  more
• 3:51
  about
• 3:52
  too.
• 3:52
  That
• 3:53
  book
• 3:53
  helped
• 3:54
  me
• 3:54
  to
• 3:55
  frame
• 3:55
  my
• 3:56
  thinking
• 3:56
  and
• 3:56
  reframe
• 3:58
  my
• 3:58
  trust
• 3:59
  in
• 3:59
  what
• 3:59
  was
• 4:00
  coming
• 4:00
  and
• 4:02
  helped
• 4:02
  me
• 4:02
  to
• 4:02
  sort
• 4:02
  of
• 4:02
  think
• 4:03
  about
• 4:03
  how
• 4:03
  I
• 4:04
  could
• 4:05
  co
• 4:05
  create
• 4:05
  my
• 4:06
  future
• 4:06
  with
• 4:07
  the
• 4:07
  universe.
• 4:08
  So
• 4:08
  it's
• 4:09
  a
• 4:09
  bit
• 4:10
  manifestation
• 4:11
  type
• 4:11
  book,
• 4:12
  but
• 4:12
  also
• 4:13
  about
• 4:14
  taking
• 4:15
  really
• 4:15
  clear
• 4:15
  action
• 4:16
  steps
• 4:16
  for
• 4:17
  yourself
• 4:17
  in
• 4:17
  your
• 4:17
  future
• 4:18
  serving
• 4:18
  like
• 4:18
  what
• 4:19
  is
• 4:19
  of
• 4:19
  the
• 4:19
  highest
• 4:19
  good
• 4:20
  for
• 4:20
  all.
• 4:20
  And
• 4:21
  so
• 4:21
  that
• 4:21
  book
• 4:23
  came
• 4:23
  for
• 4:24
  me
• 4:24
  at
• 4:24
  a
• 4:24
  moment
• 4:24
  where
• 4:25
  I
• 4:25
  really
• 4:25
  needed
• 4:25
  it
• 4:26
  and
• 4:27
  has
• 4:27
  since
• 4:27
  been
• 4:28
  something
• 4:28
  that
• 4:28
  I
• 4:28
  have
• 4:28
  reread
• 4:29
  several
• 4:29
  times
• 4:30
  and
• 4:30
  have
• 4:30
  very
• 4:31
  much
• 4:32
  taken
• 4:32
  the
• 4:32
  principle
• 4:33
  of
• 4:33
  the
• 4:33
  book
• 4:33
  and
• 4:34
  put
• 4:34
  them
• 4:34
  into
• 4:34
  action.
• 4:35
  I
• 4:35
  buy
• 4:35
  that
• 4:35
  book
• 4:36
  for
• 4:36
  everybody.
• 4:37
  I
• 4:37
  recommend
• 4:37
  it
• 4:38
  for
• 4:38
  everyone.
• 4:38
  I
• 4:39
  have
• 4:39
  since
• 4:39
  become
• 4:40
  very
• 4:40
  good
• 4:40
  friends
• 4:41
  with
• 4:41
  Gabby
• 4:41
  Bernstein.
• 4:42
  I
• 4:42
  think
• 4:42
  I
• 4:42
  manifested
• 4:43
  her
• 4:43
  into
• 4:43
  my
• 4:43
  life.
• 4:44
  I'm
• 4:44
  not
• 4:44
  even
• 4:44
  kidding.
• 4:45
  I
• 4:45
  just
• 4:46
  highly
• 4:46
  recommend
• 4:46
  it.
• 4:47
  And
• 4:47
  I
• 4:47
  think
• 4:47
  the
• 4:48
  last
• 4:48
  piece
• 4:48
  I'll
• 4:48
  say
• 4:49
  is
• 4:49
  that
• 4:50
  you
• 4:50
  can
• 4:50
  read
• 4:51
  any
• 4:51
  and
• 4:51
  every
• 4:52
  self
• 4:52
  help
• 4:53
  or
• 4:53
  leadership
• 4:54
  book
• 4:54
  that
• 4:54
  you
• 4:55
  want,
• 4:55
  but
• 4:56
  you
• 4:56
  have
• 4:56
  to
• 4:56
  be
• 4:57
  open,
• 4:57
  open
• 4:57
  to
• 4:57
  it
• 4:58
  impacting
• 4:58
  or
• 4:58
  changing
• 4:59
  your
• 4:59
  life
• 4:59
  for
• 4:59
  it
• 4:59
  to
• 5:00
  do
• 5:00
  so.
• 5:00
  So
• 5:01
  it's
• 5:01
  on
• 5:01
  you,
• 5:01
  it's
• 5:02
  not
• 5:02
  on
• 5:02
  the
• 5:02
  book.
• 5:03
  Totally.
• 5:04
  I
• 5:04
  couldn't
• 5:04
  agree
• 5:05
  more.
• 5:05
  And
• 5:05
  you
• 5:06
  know,
• 5:06
  I
• 5:06
  haven't
• 5:06
  read
• 5:07
  this
• 5:07
  book
• 5:07
  and
• 5:08
  I've
• 5:09
  read
• 5:09
  a
• 5:09
  lot
• 5:09
  of
• 5:09
  these
• 5:10
  books
• 5:11
  so
• 5:11
  it
• 5:11
  really
• 5:11
  makes
• 5:12
  me
• 5:12
  want
• 5:12
  to
• 5:12
  go
• 5:12
  read
• 5:12
  it,
• 5:12
  which
• 5:13
  I
• 5:13
  will.
• 5:13
  There
• 5:14
  is
• 5:14
  another
• 5:14
  book
• 5:14
  by
• 5:14
  Gabby
• 5:15
  Bernstein.
• 5:15
  The
• 5:15
  universe
• 5:16
  has
• 5:16
  your
• 5:16
  back.
• 5:17
  Yes,
• 5:17
  yes,
• 5:18
  yes.
• 5:18
  And
• 5:18
  New
• 5:18
  York
• 5:19
  Times
• 5:19
  bestselling
• 5:20
  books.
• 5:20
  Holy
• 5:21
  moly,
• 5:21
  right?
• 5:21
  She
• 5:21
  knows
• 5:22
  how
• 5:22
  to
• 5:22
  super
• 5:22
  attract,
• 5:22
  right?
• 5:23
  It's
• 5:23
  the
• 5:24
  deck
• 5:24
  of
• 5:24
  cards
• 5:24
  that
• 5:25
  accompanies
• 5:25
  the
• 5:25
  book.
• 5:25
  I
• 5:26
  like
• 5:26
  to
• 5:26
  pull,
• 5:26
  pull
• 5:26
  a
• 5:27
  card
• 5:27
  every
• 5:27
  day
• 5:27
  that
• 5:28
  has
• 5:28
  one
• 5:28
  of
• 5:28
  the
• 5:29
  messages
• 5:29
  from
• 5:29
  the
• 5:29
  book
• 5:30
  in
• 5:30
  it.
• 5:31
  So
• 5:31
  cool.
• 5:32
  I
• 5:32
  wonder
• 5:32
  if
• 5:32
  she
• 5:33
  has
• 5:33
  some
• 5:33
  online
• 5:33
  programs.
• 5:34
  Oh
• 5:34
  yeah,
• 5:34
  whole
• 5:35
  plethora,
• 5:35
  right.
• 5:36
  We
• 5:36
  recommend.
• 5:37
  Yeah.
• 5:37
  Well
• 5:38
  that's
• 5:38
  wonderful.
• 5:38
  And
• 5:39
  so
• 5:39
  for
• 5:39
  everybody
• 5:39
  listening,
• 5:40
  check
• 5:40
  it
• 5:40
  out.
• 5:41
  Super
• 5:41
  Attractor
• 5:42
  by
• 5:42
  Gabby
• 5:43
  Bernstein.
• 5:44
  And
• 5:45
  so
• 5:46
  you
• 5:46
  started
• 5:46
  to
• 5:47
  tell
• 5:47
  us
• 5:47
  a
• 5:47
  little
• 5:47
  bit
• 5:47
  about
• 5:48
  a
• 5:48
  moment
• 5:48
  in
• 5:48
  your
• 5:49
  life
• 5:49
  that
• 5:49
  was
• 5:49
  challenging.
• 5:50
  Family
• 5:51
  forming
• 5:51
  year.
• 5:52
  And
• 5:53
  so
• 5:53
  a
• 5:53
  question
• 5:53
  I
• 5:54
  always
• 5:54
  like
• 5:54
  to
• 5:54
  ask
• 5:55
  is
• 5:55
  about
• 5:56
  those
• 5:57
  big
• 5:57
  moments
• 5:59
  in
• 6:00
  your
• 6:00
  journey,
• 6:01
  in
• 6:01
  your
• 6:01
  life.
• 6:02
  And
• 6:03
  you
• 6:03
  know,
• 6:03
  they
• 6:03
  could
• 6:03
  be
• 6:04
  personal,
• 6:04
  they
• 6:04
  could
• 6:04
  be
• 6:05
  professional
• 6:06
  where
• 6:06
  things
• 6:07
  either
• 6:08
  were
• 6:08
  really,
• 6:09
  really
• 6:09
  hard
• 6:09
  and
• 6:09
  you
• 6:10
  had
• 6:10
  to
• 6:10
  overcome
• 6:11
  or
• 6:11
  where
• 6:12
  you
• 6:13
  had
• 6:14
  a
• 6:14
  Big
• 6:14
  moment
• 6:15
  of
• 6:15
  success
• 6:16
  or
• 6:16
  you
• 6:16
  just
• 6:16
  made
• 6:17
  a
• 6:17
  choice
• 6:18
  and
• 6:18
  you
• 6:18
  just
• 6:19
  everywhere
• 6:19
  in
• 6:20
  the
• 6:20
  rest
• 6:20
  of
• 6:20
  your
• 6:20
  life
• 6:20
  you
• 6:21
  said
• 6:21
  yes.
• 6:22
  I'm
• 6:22
  so
• 6:22
  glad
• 6:23
  I
• 6:23
  made
• 6:23
  that
• 6:23
  choice.
• 6:24
  Right.
• 6:24
  So
• 6:24
  I'm
• 6:25
  wondering
• 6:25
  for
• 6:26
  you.
• 6:26
  Here
• 6:26
  you
• 6:27
  are,
• 6:27
  you
• 6:28
  know,
• 6:29
  have
• 6:30
  it.
• 6:30
  Having
• 6:30
  left
• 6:31
  a
• 6:31
  really
• 6:31
  successful
• 6:32
  endeavor
• 6:33
  with
• 6:33
  Uber
• 6:34
  Health
• 6:34
  and
• 6:34
  now
• 6:35
  off
• 6:35
  on
• 6:35
  your
• 6:36
  own
• 6:36
  and
• 6:37
  with
• 6:37
  a
• 6:37
  wonderful
• 6:37
  co
• 6:38
  founder.
• 6:39
  How
• 6:39
  did
• 6:39
  you
• 6:39
  get
• 6:39
  here?
• 6:40
  What
• 6:40
  are
• 6:40
  those
• 6:40
  moments
• 6:41
  that
• 6:41
  led
• 6:41
  you
• 6:42
  to
• 6:42
  this
• 6:43
  place?
• 6:44
  I
• 6:44
  ask
• 6:44
  myself
• 6:45
  that
• 6:45
  so
• 6:45
  often.
• 6:46
  Like,
• 6:46
  how
• 6:46
  did
• 6:46
  I
• 6:46
  get
• 6:47
  here?
• 6:47
  How
• 6:47
  did
• 6:47
  this
• 6:47
  happen?
• 6:48
  It's
• 6:48
  interesting.
• 6:49
  I
• 6:49
  actually
• 6:49
  to
• 6:50
  to
• 6:50
  shout
• 6:51
  out
• 6:51
  another
• 6:51
  book
• 6:51
  that
• 6:52
  I
• 6:52
  think
• 6:52
  really
• 6:53
  taught
• 6:53
  me
• 6:53
  something
• 6:53
  I
• 6:54
  read
• 6:54
  Worthy
• 6:55
  by
• 6:55
  Jamie
• 6:56
  Kern
• 6:56
  Lima,
• 6:57
  which
• 6:57
  I
• 6:57
  also
• 6:57
  really
• 6:58
  recommend.
• 6:58
  She
• 6:59
  and
• 6:59
  Gabby
• 6:59
  did
• 7:00
  a
• 7:00
  podcast
• 7:00
  episode
• 7:01
  that
• 7:01
  if
• 7:01
  you
• 7:02
  don't
• 7:02
  know
• 7:02
  either
• 7:02
  of
• 7:02
  them,
• 7:02
  I
• 7:03
  would
• 7:03
  check
• 7:03
  out
• 7:03
  that
• 7:03
  episode.
• 7:04
  But
• 7:04
  she
• 7:05
  says
• 7:05
  that
• 7:06
  our
• 7:07
  setbacks
• 7:08
  are
• 7:08
  our
• 7:09
  setups.
• 7:11
  And
• 7:11
  that
• 7:12
  hit
• 7:12
  me
• 7:12
  so
• 7:13
  hard
• 7:13
  because
• 7:14
  that
• 7:14
  has
• 7:14
  really
• 7:14
  been
• 7:14
  the
• 7:15
  truth
• 7:15
  for
• 7:15
  me
• 7:16
  in
• 7:16
  so
• 7:16
  many
• 7:16
  aspects
• 7:17
  of
• 7:17
  my
• 7:17
  life,
• 7:18
  especially
• 7:19
  as
• 7:19
  it
• 7:19
  relates
• 7:19
  to
• 7:20
  CO
• 7:20
  Fertility
• 7:21
  and
• 7:21
  where
• 7:21
  we
• 7:21
  arrived
• 7:22
  here.
• 7:23
  I'll
• 7:23
  just
• 7:23
  explain
• 7:24
  what
• 7:24
  CO
• 7:24
  Fertility
• 7:25
  does
• 7:25
  just
• 7:25
  so
• 7:25
  people
• 7:26
  understand
• 7:26
  that
• 7:26
  as
• 7:27
  they
• 7:27
  hear
• 7:27
  the
• 7:27
  context
• 7:28
  of
• 7:28
  this
• 7:28
  story.
• 7:29
  We
• 7:29
  and
• 7:29
  you
• 7:29
  mentioned
• 7:30
  our
• 7:30
  split
• 7:30
  program,
• 7:31
  but
• 7:31
  essentially
• 7:31
  CO
• 7:32
  Fertility
• 7:32
  split
• 7:33
  program
• 7:34
  enables
• 7:34
  women
• 7:35
  to
• 7:35
  freeze
• 7:35
  their
• 7:35
  eggs
• 7:36
  for
• 7:36
  free
• 7:37
  and
• 7:37
  store
• 7:37
  them
• 7:37
  for
• 7:38
  free
• 7:38
  for
• 7:38
  up
• 7:38
  to
• 7:38
  10
• 7:39
  years
• 7:39
  when
• 7:40
  they
• 7:40
  donate
• 7:40
  half
• 7:41
  of
• 7:41
  the
• 7:41
  eggs
• 7:41
  retrieved
• 7:42
  to
• 7:42
  intended
• 7:42
  parents
• 7:43
  that
• 7:43
  can't
• 7:43
  otherwise
• 7:44
  conceive.
• 7:44
  So
• 7:45
  that
• 7:45
  could
• 7:45
  be
• 7:45
  some
• 7:45
  struggling
• 7:46
  with
• 7:46
  fertility
• 7:46
  challenges.
• 7:47
  Same
• 7:48
  sex
• 7:48
  male
• 7:48
  couples,
• 7:49
  cancer
• 7:50
  survivors,
• 7:50
  right?
• 7:51
  People
• 7:51
  who
• 7:51
  need
• 7:51
  the
• 7:51
  help
• 7:51
  of
• 7:52
  an
• 7:52
  egg
• 7:52
  donor
• 7:52
  to
• 7:52
  have
• 7:52
  a
• 7:52
  baby.
• 7:53
  There
• 7:53
  are
• 7:53
  so
• 7:53
  many
• 7:53
  different
• 7:54
  reasons.
• 7:55
  And
• 7:55
  what
• 7:55
  we're
• 7:56
  ending
• 7:56
  up
• 7:56
  doing
• 7:56
  is
• 7:56
  making
• 7:57
  egg
• 7:57
  freezing
• 7:57
  more
• 7:58
  accessible
• 7:59
  and
• 7:59
  egg
• 7:59
  donation
• 8:00
  less
• 8:00
  transactional
• 8:01
  and
• 8:01
  more
• 8:01
  ethical
• 8:01
  at
• 8:02
  the
• 8:02
  same
• 8:02
  time.
• 8:03
  That's
• 8:03
  what
• 8:03
  we've
• 8:03
  been
• 8:03
  out
• 8:03
  in
• 8:04
  the
• 8:04
  world
• 8:04
  doing
• 8:04
  since
• 8:04
  fall
• 8:05
  of
• 8:05
  2022,
• 8:06
  which
• 8:06
  has
• 8:06
  been
• 8:06
  very
• 8:07
  exciting
• 8:07
  to
• 8:07
  see
• 8:08
  this
• 8:08
  business
• 8:08
  grow.
• 8:08
  My
• 8:09
  own
• 8:09
  journey,
• 8:10
  you
• 8:10
  know,
• 8:10
  pretty
• 8:11
  major
• 8:11
  setback
• 8:11
  was
• 8:12
  that
• 8:13
  a
• 8:13
  couple
• 8:13
  months
• 8:13
  after
• 8:14
  I
• 8:14
  had
• 8:14
  pitched
• 8:14
  Uber
• 8:15
  Health
• 8:15
  to
• 8:15
  our
• 8:15
  executive
• 8:16
  leadership
• 8:16
  team
• 8:16
  at
• 8:17
  Uber,
• 8:17
  I
• 8:17
  had
• 8:18
  just
• 8:18
  met
• 8:18
  my
• 8:18
  now
• 8:19
  husband
• 8:20
  when
• 8:20
  I
• 8:21
  woke
• 8:21
  up
• 8:21
  one
• 8:21
  morning
• 8:22
  with
• 8:22
  a
• 8:22
  pain
• 8:22
  in
• 8:22
  my
• 8:23
  side
• 8:23
  and
• 8:24
  was
• 8:24
  like,
• 8:25
  huh,
• 8:25
  what's
• 8:25
  this?
• 8:25
  Feels
• 8:26
  like
• 8:26
  someone
• 8:26
  kicked
• 8:26
  me,
• 8:27
  but
• 8:27
  I
• 8:27
  have
• 8:27
  not
• 8:27
  been
• 8:27
  kicked.
• 8:28
  What
• 8:28
  is
• 8:28
  happening?
• 8:29
  And
• 8:29
  so
• 8:29
  I
• 8:29
  pushed
• 8:30
  for
• 8:30
  some
• 8:30
  testing
• 8:30
  and
• 8:31
  then
• 8:31
  they
• 8:31
  gave
• 8:31
  me
• 8:31
  even
• 8:31
  more
• 8:32
  testing.
• 8:32
  I
• 8:32
  had
• 8:32
  a
• 8:32
  diagnostic
• 8:33
  surgery
• 8:34
  and
• 8:34
  we
• 8:34
  found
• 8:35
  that
• 8:35
  I
• 8:36
  have
• 8:37
  an
• 8:37
  incredibly
• 8:38
  rare
• 8:38
  abdominal
• 8:38
  disease.
• 8:39
  One
• 8:39
  of
• 8:40
  154
• 8:41
  people
• 8:41
  on
• 8:41
  the
• 8:41
  planet
• 8:42
  to
• 8:42
  ever
• 8:42
  get
• 8:42
  it.
• 8:43
  I
• 8:43
  had
• 8:43
  masses
• 8:44
  growing
• 8:44
  everywhere
• 8:45
  throughout
• 8:45
  my
• 8:45
  abdomen
• 8:45
  and
• 8:45
  pelvis.
• 8:46
  And
• 8:47
  they
• 8:47
  said
• 8:48
  that
• 8:48
  I
• 8:49
  would
• 8:49
  have
• 8:49
  to
• 8:49
  have
• 8:49
  a
• 8:49
  number
• 8:49
  of
• 8:49
  surgeries
• 8:50
  to
• 8:50
  remove
• 8:50
  the
• 8:51
  disease
• 8:51
  and
• 8:52
  that
• 8:52
  it
• 8:52
  was
• 8:52
  very
• 8:52
  likely.
• 8:53
  I
• 8:53
  Would
• 8:53
  lose
• 8:53
  my
• 8:53
  ovaries
• 8:54
  in
• 8:54
  the
• 8:54
  process.
• 8:56
  And
• 8:56
  as
• 8:56
  someone
• 8:56
  who
• 8:57
  has
• 8:57
  always
• 8:58
  wanted
• 8:58
  to
• 8:58
  be
• 8:59
  a
• 8:59
  mom,
• 9:00
  I
• 9:01
  should
• 9:01
  have
• 9:01
  asked,
• 9:02
  will
• 9:02
  I
• 9:02
  live
• 9:02
  with
• 9:02
  this
• 9:02
  disease?
• 9:03
  But
• 9:03
  instead,
• 9:03
  I
• 9:04
  was
• 9:04
  like,
• 9:04
  how
• 9:04
  am
• 9:04
  I
• 9:04
  gonna
• 9:04
  have
• 9:04
  kids?
• 9:05
  Just
• 9:05
  tell
• 9:06
  me,
• 9:06
  how
• 9:06
  am
• 9:06
  I
• 9:06
  gonna
• 9:06
  have
• 9:06
  kids?
• 9:07
  And
• 9:07
  they
• 9:07
  were
• 9:07
  like,
• 9:07
  well,
• 9:08
  you
• 9:08
  know,
• 9:09
  at
• 9:09
  the
• 9:09
  time,
• 9:09
  egg
• 9:10
  freezing
• 9:10
  wasn't
• 9:10
  an
• 9:10
  option
• 9:11
  for
• 9:11
  me
• 9:11
  because
• 9:11
  of
• 9:12
  how
• 9:12
  rare
• 9:12
  my
• 9:12
  disease
• 9:13
  was.
• 9:13
  They
• 9:13
  were
• 9:13
  like,
• 9:13
  ooh,
• 9:14
  we're
• 9:14
  not
• 9:14
  sure.
• 9:15
  So
• 9:15
  they
• 9:15
  said
• 9:16
  egg
• 9:16
  donation
• 9:16
  might
• 9:17
  be
• 9:17
  my
• 9:17
  best
• 9:17
  bet
• 9:17
  for
• 9:18
  becoming
• 9:18
  a
• 9:18
  mom
• 9:18
  someday.
• 9:19
  And
• 9:20
  so
• 9:20
  wasn't
• 9:21
  ready
• 9:21
  to
• 9:21
  have
• 9:21
  kids,
• 9:21
  but,
• 9:22
  like,
• 9:22
  to
• 9:22
  know
• 9:22
  what
• 9:22
  my
• 9:23
  options
• 9:23
  are,
• 9:23
  I
• 9:23
  started
• 9:24
  learning
• 9:24
  everything
• 9:24
  I
• 9:25
  possibly
• 9:25
  could
• 9:25
  about
• 9:25
  egg
• 9:26
  donation.
• 9:27
  And
• 9:27
  I
• 9:27
  was
• 9:28
  super
• 9:28
  off
• 9:28
  put
• 9:29
  by
• 9:29
  what
• 9:29
  I
• 9:29
  saw.
• 9:30
  I
• 9:30
  could
• 9:30
  not
• 9:31
  believe
• 9:31
  that
• 9:31
  women
• 9:32
  were
• 9:32
  paid
• 9:33
  10,000
• 9:34
  to
• 9:34
  $100,000
• 9:35
  to
• 9:35
  donate
• 9:36
  their
• 9:36
  eggs,
• 9:37
  Depending
• 9:37
  on
• 9:37
  their
• 9:38
  background,
• 9:38
  right?
• 9:38
  Could
• 9:38
  be
• 9:39
  their
• 9:39
  heritage,
• 9:39
  their
• 9:39
  education,
• 9:40
  their
• 9:41
  career,
• 9:41
  Any
• 9:42
  number
• 9:42
  of
• 9:42
  things
• 9:43
  felt
• 9:43
  really
• 9:43
  transactional,
• 9:44
  Basically,
• 9:44
  like
• 9:45
  surge
• 9:45
  pricing
• 9:45
  for
• 9:45
  egg
• 9:46
  donors,
• 9:46
  right?
• 9:46
  The
• 9:46
  more
• 9:47
  in
• 9:47
  demand
• 9:47
  they
• 9:47
  are,
• 9:47
  the
• 9:48
  higher
• 9:48
  the
• 9:48
  compensation
• 9:49
  amount.
• 9:49
  And
• 9:50
  it
• 9:50
  just
• 9:50
  felt
• 9:50
  really
• 9:50
  icky
• 9:51
  to
• 9:51
  me.
• 9:52
  I
• 9:52
  also
• 9:52
  thought
• 9:52
  it
• 9:53
  was
• 9:53
  crazy
• 9:53
  that
• 9:53
  these
• 9:53
  women
• 9:54
  were
• 9:54
  billed
• 9:54
  as
• 9:54
  anonymous
• 9:55
  donors,
• 9:56
  right?
• 9:56
  In
• 9:56
  a
• 9:56
  time
• 9:57
  where
• 9:57
  at
• 9:57
  home
• 9:57
  dn
• 9:59
  exist.
• 9:59
  There
• 9:59
  is
• 10:00
  no
• 10:00
  chance
• 10:00
  that
• 10:01
  if
• 10:01
  that
• 10:01
  exists
• 10:02
  today,
• 10:02
  18
• 10:02
  years
• 10:03
  from
• 10:03
  now,
• 10:03
  when
• 10:03
  a
• 10:03
  child
• 10:03
  grows
• 10:04
  up,
• 10:04
  that,
• 10:04
  like,
• 10:05
  a
• 10:05
  donor
• 10:05
  wouldn't
• 10:05
  be
• 10:06
  found.
• 10:06
  So
• 10:07
  I
• 10:07
  felt
• 10:07
  like
• 10:08
  this
• 10:08
  whole
• 10:09
  space
• 10:09
  was
• 10:10
  really
• 10:10
  antiquated
• 10:11
  and
• 10:11
  outdated,
• 10:12
  and
• 10:12
  I
• 10:12
  was
• 10:12
  just
• 10:12
  like,
• 10:12
  ugh,
• 10:13
  like,
• 10:13
  nothing
• 10:13
  about
• 10:14
  this
• 10:14
  is
• 10:15
  how
• 10:15
  I
• 10:15
  want
• 10:15
  to
• 10:16
  grow
• 10:16
  my
• 10:16
  family
• 10:16
  someday.
• 10:17
  And
• 10:18
  so
• 10:18
  my
• 10:19
  incredible
• 10:20
  sister
• 10:20
  decided
• 10:21
  at
• 10:21
  the
• 10:21
  time
• 10:22
  that
• 10:22
  she
• 10:22
  would
• 10:22
  freeze
• 10:23
  her
• 10:23
  eggs
• 10:23
  and
• 10:23
  donate
• 10:24
  them
• 10:24
  to
• 10:24
  me
• 10:24
  ahead
• 10:25
  of
• 10:25
  my
• 10:25
  surgeries,
• 10:26
  that
• 10:26
  if
• 10:27
  I
• 10:27
  woke
• 10:27
  up
• 10:28
  from
• 10:28
  my
• 10:28
  surgeries
• 10:29
  with
• 10:29
  no
• 10:29
  ovaries,
• 10:30
  I
• 10:30
  could
• 10:30
  have
• 10:30
  the
• 10:30
  peace
• 10:31
  of
• 10:31
  mind
• 10:31
  of
• 10:31
  knowing
• 10:31
  those
• 10:32
  eggs
• 10:32
  were
• 10:32
  there
• 10:32
  for
• 10:32
  me.
• 10:34
  And
• 10:34
  that's
• 10:35
  what
• 10:35
  we
• 10:35
  did.
• 10:35
  And
• 10:35
  so
• 10:35
  I
• 10:35
  ended
• 10:36
  up
• 10:36
  having
• 10:36
  more
• 10:36
  surgeries
• 10:37
  with
• 10:37
  very
• 10:37
  long
• 10:38
  recoveries.
• 10:39
  Miraculously,
• 10:41
  did
• 10:41
  not
• 10:41
  lose
• 10:42
  my
• 10:42
  ovaries,
• 10:42
  which
• 10:42
  is
• 10:43
  still
• 10:43
  sort
• 10:43
  of
• 10:43
  a
• 10:43
  shock
• 10:44
  to
• 10:44
  me.
• 10:45
  Did
• 10:46
  get
• 10:46
  to
• 10:46
  live
• 10:46
  my
• 10:47
  life
• 10:47
  with
• 10:47
  the
• 10:47
  gift
• 10:47
  of
• 10:48
  frozen
• 10:48
  eggs.
• 10:49
  So
• 10:49
  I
• 10:49
  got
• 10:50
  to
• 10:50
  make
• 10:50
  decisions
• 10:51
  about
• 10:51
  my
• 10:51
  career
• 10:52
  without
• 10:52
  worrying
• 10:53
  about
• 10:53
  my
• 10:53
  biological
• 10:54
  clock,
• 10:54
  and
• 10:55
  I
• 10:55
  got
• 10:55
  to
• 10:55
  make
• 10:55
  decisions
• 10:56
  about
• 10:56
  my
• 10:56
  relationship
• 10:57
  without
• 10:57
  worrying
• 10:58
  about
• 10:58
  my
• 10:58
  biological
• 10:59
  clock.
• 11:00
  And
• 11:00
  I
• 11:01
  could
• 11:01
  live
• 11:01
  my
• 11:01
  life
• 11:01
  on
• 11:02
  my
• 11:02
  own
• 11:02
  terms.
• 11:02
  Right.
• 11:03
  Ultimately,
• 11:03
  when
• 11:04
  my
• 11:04
  husband
• 11:04
  and
• 11:04
  I
• 11:04
  got
• 11:04
  married
• 11:05
  and
• 11:05
  we
• 11:05
  decided
• 11:05
  that
• 11:05
  we
• 11:06
  were
• 11:06
  ready
• 11:06
  to
• 11:06
  have
• 11:06
  kids,
• 11:07
  I
• 11:08
  was
• 11:09
  able
• 11:09
  to
• 11:10
  do
• 11:10
  so
• 11:10
  without
• 11:11
  using
• 11:11
  my
• 11:12
  sister's
• 11:12
  eggs.
• 11:13
  And
• 11:14
  I
• 11:14
  gave
• 11:15
  birth
• 11:15
  to
• 11:15
  my
• 11:16
  oldest
• 11:16
  about
• 11:17
  four
• 11:17
  years
• 11:17
  ago.
• 11:18
  And
• 11:18
  the
• 11:19
  minute
• 11:19
  I
• 11:19
  held
• 11:20
  her
• 11:20
  in
• 11:20
  my
• 11:20
  arms,
• 11:22
  actually,
• 11:22
  like,
• 11:22
  remember
• 11:22
  a
• 11:23
  moment,
• 11:23
  I
• 11:23
  think
• 11:23
  it
• 11:23
  was
• 11:23
  very
• 11:24
  late
• 11:24
  at
• 11:24
  night,
• 11:24
  and
• 11:24
  I
• 11:24
  was
• 11:25
  nursing,
• 11:25
  like,
• 11:25
  you
• 11:25
  know,
• 11:26
  two
• 11:26
  in
• 11:26
  the
• 11:26
  morning
• 11:27
  and
• 11:27
  I
• 11:27
  was
• 11:27
  like,
• 11:28
  I
• 11:29
  am
• 11:29
  ready
• 11:29
  to
• 11:30
  move
• 11:30
  on
• 11:30
  from
• 11:30
  Uber
• 11:30
  and
• 11:31
  I
• 11:31
  must
• 11:31
  build
• 11:32
  something
• 11:32
  in
• 11:32
  the
• 11:33
  fertility
• 11:33
  space.
• 11:33
  I
• 11:34
  deeply
• 11:34
  had
• 11:34
  this
• 11:34
  conviction
• 11:35
  if
• 11:35
  I
• 11:36
  have
• 11:36
  this
• 11:36
  miracle
• 11:36
  baby
• 11:37
  in
• 11:37
  my
• 11:37
  arms,
• 11:37
  like,
• 11:37
  I
• 11:38
  don't
• 11:38
  want
• 11:38
  to
• 11:38
  spend
• 11:38
  my
• 11:38
  time
• 11:38
  doing
• 11:39
  anything
• 11:39
  else
• 11:40
  than
• 11:40
  helping
• 11:41
  other
• 11:41
  people
• 11:41
  have
• 11:42
  this
• 11:42
  feeling
• 11:42
  that
• 11:42
  I
• 11:42
  have
• 11:43
  right
• 11:43
  now.
• 11:44
  And
• 11:45
  so
• 11:45
  for
• 11:45
  me
• 11:47
  was
• 11:47
  a
• 11:47
  very
• 11:47
  motivating
• 11:50
  experience
• 11:50
  in
• 11:50
  my
• 11:51
  life.
• 11:51
  And
• 11:51
  something
• 11:52
  that
• 11:52
  I
• 11:53
  find
• 11:53
  that
• 11:53
  when
• 11:54
  something
• 11:54
  is
• 11:54
  off
• 11:55
  putting
• 11:55
  or
• 11:55
  frustrating
• 11:56
  or
• 11:57
  not
• 11:58
  the
• 11:58
  way
• 11:58
  it
• 11:59
  should
• 11:59
  be,
• 11:59
  that's
• 11:59
  what
• 11:59
  motivates
• 12:00
  me.
• 12:00
  Go
• 12:00
  do
• 12:00
  something
• 12:01
  differently.
• 12:02
  That's
• 12:03
  beautiful.
• 12:03
  You
• 12:04
  know,
• 12:04
  and
• 12:04
  I
• 12:04
  do.
• 12:05
  We
• 12:05
  talked
• 12:05
  about
• 12:05
  this
• 12:06
  a
• 12:06
  little
• 12:06
  bit
• 12:06
  before
• 12:06
  the
• 12:07
  call.
• 12:07
  Like,
• 12:07
  you
• 12:08
  know,
• 12:08
  I
• 12:08
  believe
• 12:08
  that
• 12:09
  when.
• 12:09
  You
• 12:09
  have
• 12:09
  a
• 12:10
  purpose,
• 12:11
  it's
• 12:11
  so
• 12:11
  much
• 12:11
  bigger
• 12:12
  than
• 12:13
  money
• 12:13
  with
• 12:13
  something
• 12:14
  bigger
• 12:14
  than
• 12:14
  you,
• 12:15
  that
• 12:15
  it
• 12:16
  drives
• 12:16
  you
• 12:16
  as
• 12:17
  an
• 12:17
  entrepreneur
• 12:18
  totally.
• 12:19
  Instead
• 12:19
  of
• 12:20
  falling
• 12:21
  in
• 12:21
  love
• 12:21
  with
• 12:21
  some
• 12:21
  solution
• 12:22
  that
• 12:22
  you're
• 12:22
  putting
• 12:22
  out
• 12:23
  in
• 12:23
  the
• 12:23
  world,
• 12:24
  you
• 12:24
  have
• 12:24
  to
• 12:24
  fall
• 12:24
  in
• 12:25
  love
• 12:25
  with
• 12:25
  the
• 12:25
  problem
• 12:26
  that
• 12:26
  you're
• 12:26
  trying
• 12:27
  to
• 12:27
  solve.
• 12:27
  Because
• 12:29
  you
• 12:29
  don't.
• 12:29
  You
• 12:30
  might
• 12:30
  have
• 12:30
  to
• 12:30
  change
• 12:31
  the
• 12:31
  solution
• 12:31
  ultimately,
• 12:32
  but
• 12:32
  you
• 12:33
  have
• 12:33
  to
• 12:33
  be
• 12:33
  obsessed
• 12:34
  with
• 12:36
  fixing
• 12:37
  the
• 12:37
  problem.
• 12:37
  It
• 12:37
  has
• 12:38
  to
• 12:38
  be
• 12:38
  the
• 12:38
  thing
• 12:39
  that
• 12:39
  you
• 12:39
  are
• 12:40
  wanting
• 12:41
  to
• 12:41
  talk
• 12:41
  about
• 12:41
  at
• 12:41
  every
• 12:42
  single
• 12:42
  dinner
• 12:42
  party
• 12:43
  you
• 12:43
  go
• 12:43
  to.
• 12:43
  It
• 12:43
  has
• 12:44
  to
• 12:44
  be
• 12:44
  the
• 12:44
  topic
• 12:44
  that
• 12:45
  you're
• 12:45
  thinking
• 12:45
  about
• 12:45
  when
• 12:45
  you're
• 12:46
  walking
• 12:46
  your
• 12:46
  dog
• 12:46
  or
• 12:46
  taking
• 12:47
  a
• 12:47
  shower.
• 12:48
  And
• 12:48
  that's
• 12:49
  very
• 12:49
  much
• 12:49
  how
• 12:50
  I
• 12:50
  felt
• 12:50
  about
• 12:51
  helping
• 12:51
  more
• 12:51
  people
• 12:51
  have
• 12:52
  babies,
• 12:52
  whether
• 12:52
  that
• 12:53
  is
• 12:53
  someone
• 12:53
  who
• 12:53
  wants
• 12:53
  a
• 12:53
  baby
• 12:54
  today
• 12:54
  or
• 12:55
  someone
• 12:55
  who
• 12:55
  wants
• 12:55
  a
• 12:55
  baby
• 12:56
  some.
• 12:56
  That's
• 12:56
  the
• 12:57
  problem
• 12:57
  I'm
• 12:57
  obsessed
• 12:58
  with
• 12:58
  solving.
• 12:58
  And
• 12:59
  that's
• 12:59
  what
• 12:59
  gets
• 12:59
  me
• 13:00
  out
• 13:00
  of
• 13:00
  bed
• 13:00
  every
• 13:00
  day.
• 13:00
  Look,
• 13:01
  I
• 13:01
  know.
• 13:01
  And
• 13:02
  what
• 13:02
  you
• 13:02
  said
• 13:03
  about
• 13:04
  falling
• 13:04
  in
• 13:04
  love
• 13:05
  with
• 13:05
  a
• 13:05
  problem
• 13:05
  is
• 13:06
  so,
• 13:06
  so
• 13:06
  elemental.
• 13:07
  It's
• 13:07
  easy
• 13:07
  for
• 13:08
  us
• 13:08
  to
• 13:08
  create
• 13:09
  something
• 13:09
  as
• 13:10
  sort
• 13:10
  of
• 13:11
  an
• 13:11
  artist
• 13:12
  coming
• 13:12
  in.
• 13:12
  Like
• 13:13
  I'm
• 13:13
  an
• 13:13
  artist
• 13:13
  and
• 13:13
  I
• 13:14
  created
• 13:14
  this
• 13:14
  business
• 13:14
  and
• 13:15
  we
• 13:15
  have
• 13:15
  this
• 13:15
  product
• 13:15
  and
• 13:16
  it's
• 13:16
  so
• 13:16
  amazing.
• 13:17
  But
• 13:18
  we're
• 13:18
  not
• 13:19
  focused
• 13:19
  on
• 13:19
  the
• 13:19
  right
• 13:19
  thing.
• 13:20
  Right.
• 13:20
  And
• 13:21
  then,
• 13:21
  you
• 13:21
  know,
• 13:21
  and
• 13:22
  then
• 13:22
  we
• 13:22
  get
• 13:22
  hung
• 13:22
  up
• 13:23
  and
• 13:23
  take
• 13:23
  things
• 13:23
  personally
• 13:24
  and
• 13:24
  want
• 13:24
  it
• 13:24
  to
• 13:24
  be
• 13:24
  our
• 13:25
  way.
• 13:25
  But
• 13:25
  when
• 13:25
  we're
• 13:26
  obsessed
• 13:26
  with
• 13:26
  the
• 13:26
  problem,
• 13:26
  we
• 13:27
  kind
• 13:27
  of
• 13:27
  don't.
• 13:27
  We're.
• 13:28
  We
• 13:28
  don't
• 13:29
  care
• 13:29
  about
• 13:29
  this.
• 13:31
  Yeah.
• 13:32
  We
• 13:32
  just
• 13:32
  want
• 13:33
  a
• 13:33
  solution.
• 13:33
  So
• 13:34
  it
• 13:34
  makes
• 13:34
  it
• 13:34
  a
• 13:34
  lot
• 13:35
  easier
• 13:36
  to
• 13:36
  be
• 13:36
  flexible
• 13:37
  on
• 13:37
  the
• 13:38
  how
• 13:39
  in.
• 13:39
  The
• 13:39
  moments
• 13:40
  when
• 13:40
  things
• 13:40
  are
• 13:40
  hard.
• 13:41
  You
• 13:41
  had
• 13:42
  any
• 13:42
  hard
• 13:42
  moments?
• 13:43
  Tell
• 13:44
  us
• 13:44
  about
• 13:44
  some
• 13:45
  hard
• 13:45
  moments
• 13:46
  along
• 13:46
  this
• 13:47
  journey
• 13:47
  on
• 13:47
  growing
• 13:48
  a
• 13:48
  company.
• 13:49
  So
• 13:49
  tell
• 13:49
  us.
• 13:49
  Let's
• 13:50
  give
• 13:50
  our
• 13:50
  listeners
• 13:50
  a
• 13:51
  little
• 13:51
  more
• 13:51
  context.
• 13:52
  When
• 13:52
  did
• 13:52
  you
• 13:53
  launch?
• 13:53
  Give
• 13:53
  us
• 13:54
  a
• 13:54
  sort
• 13:54
  of.
• 13:54
  Give
• 13:55
  us
• 13:55
  where.
• 13:55
  Where
• 13:55
  you
• 13:56
  were
• 13:56
  and
• 13:56
  how.
• 13:57
  So
• 13:58
  what's
• 13:58
  interesting
• 13:58
  is
• 13:59
  I
• 13:59
  decided
• 13:59
  I
• 13:59
  wanted
• 14:00
  to
• 14:00
  build
• 14:00
  something
• 14:00
  in
• 14:00
  this
• 14:01
  space.
• 14:01
  I
• 14:02
  gave
• 14:02
  notice
• 14:02
  at
• 14:02
  Uber
• 14:04
  at
• 14:04
  the
• 14:04
  end
• 14:04
  of
• 14:04
  my
• 14:04
  maternity
• 14:05
  leave
• 14:05
  without
• 14:05
  a
• 14:06
  plan.
• 14:06
  I
• 14:06
  had
• 14:06
  to
• 14:06
  let
• 14:07
  go
• 14:07
  of
• 14:08
  almost
• 14:08
  nine
• 14:08
  years
• 14:09
  at
• 14:09
  Uber
• 14:10
  to
• 14:10
  like,
• 14:11
  let
• 14:11
  something
• 14:11
  else
• 14:12
  come
• 14:12
  in.
• 14:12
  And
• 14:13
  so
• 14:13
  I
• 14:13
  gave
• 14:13
  notice
• 14:14
  and
• 14:14
  within
• 14:15
  24
• 14:16
  hours,
• 14:16
  I
• 14:16
  had
• 14:16
  a
• 14:16
  DM
• 14:17
  on
• 14:17
  Instagram
• 14:18
  from
• 14:18
  Hallie,
• 14:19
  my
• 14:19
  co
• 14:19
  founder,
• 14:20
  who
• 14:20
  was
• 14:21
  like,
• 14:21
  hey,
• 14:21
  I
• 14:21
  heard
• 14:21
  your
• 14:22
  fundraising.
• 14:22
  How's
• 14:23
  it
• 14:23
  going?
• 14:23
  And
• 14:23
  I
• 14:23
  was
• 14:23
  like,
• 14:23
  I'm
• 14:24
  not
• 14:24
  fundraising,
• 14:24
  but
• 14:24
  I
• 14:25
  did
• 14:25
  just
• 14:25
  leave
• 14:25
  Uber.
• 14:25
  If
• 14:26
  any
• 14:26
  of
• 14:26
  your
• 14:26
  portfolio
• 14:26
  companies
• 14:27
  are
• 14:27
  hiring,
• 14:27
  let
• 14:27
  me
• 14:28
  know.
• 14:28
  And
• 14:28
  she
• 14:28
  was
• 14:29
  like,
• 14:29
  you're
• 14:29
  on
• 14:29
  the
• 14:29
  market,
• 14:30
  I
• 14:30
  have
• 14:30
  an
• 14:30
  idea.
• 14:31
  I
• 14:31
  was
• 14:31
  like,
• 14:31
  what?
• 14:32
  She's
• 14:32
  like,
• 14:32
  what's
• 14:33
  your
• 14:33
  phone
• 14:33
  number?
• 14:34
  And
• 14:34
  she
• 14:34
  called
• 14:34
  me
• 14:35
  and
• 14:35
  she's
• 14:35
  like,
• 14:35
  I've
• 14:35
  been
• 14:35
  sitting
• 14:35
  on
• 14:36
  this
• 14:36
  idea
• 14:36
  on
• 14:36
  the
• 14:36
  egg
• 14:37
  freezing
• 14:37
  and
• 14:37
  egg
• 14:37
  donation
• 14:38
  space.
• 14:38
  She
• 14:39
  explained
• 14:39
  it
• 14:39
  to
• 14:39
  me,
• 14:40
  not
• 14:40
  even
• 14:40
  knowing
• 14:41
  that
• 14:41
  my
• 14:41
  sister
• 14:41
  had
• 14:41
  donated
• 14:42
  eggs
• 14:42
  to
• 14:42
  me.
• 14:44
  So
• 14:44
  that
• 14:44
  happened.
• 14:45
  I'm
• 14:46
  blown
• 14:46
  away
• 14:46
  by
• 14:47
  this
• 14:47
  concept
• 14:47
  of
• 14:47
  egg
• 14:48
  sharing
• 14:48
  and
• 14:48
  thought,
• 14:49
  wow,
• 14:49
  that's
• 14:50
  the
• 14:50
  future
• 14:50
  of
• 14:50
  egg
• 14:50
  donation.
• 14:51
  That's
• 14:51
  the
• 14:51
  future
• 14:51
  of
• 14:52
  egg
• 14:52
  freezing.
• 14:52
  Like,
• 14:52
  we
• 14:53
  must
• 14:53
  do
• 14:53
  this
• 14:53
  and
• 14:54
  we
• 14:54
  have
• 14:54
  to
• 14:54
  do
• 14:54
  it
• 14:54
  now.
• 14:55
  I
• 14:55
  felt
• 14:56
  this
• 14:56
  sense
• 14:56
  of
• 14:56
  urgency
• 14:57
  and
• 14:58
  I
• 14:58
  attribute
• 14:58
  so
• 14:59
  much
• 14:59
  of
• 14:59
  that
• 14:59
  to
• 14:59
  her.
• 14:59
  She's
• 15:00
  like,
• 15:00
  knew
• 15:00
  this
• 15:00
  is
• 15:00
  the
• 15:01
  moment.
• 15:01
  Just
• 15:01
  last
• 15:02
  year,
• 15:02
  egg
• 15:02
  freezing
• 15:03
  cycles
• 15:03
  grew
• 15:03
  by
• 15:04
  40%
• 15:05
  when
• 15:06
  we
• 15:06
  know
• 15:06
  that
• 15:07
  cost
• 15:07
  is
• 15:07
  the
• 15:07
  number
• 15:07
  one
• 15:08
  barrier,
• 15:08
  right?
• 15:08
  Women
• 15:09
  want
• 15:09
  to
• 15:09
  freeze
• 15:10
  their
• 15:10
  eggs.
• 15:10
  They
• 15:10
  just.
• 15:11
  The
• 15:11
  best
• 15:11
  time
• 15:11
  to
• 15:11
  freeze
• 15:11
  your
• 15:11
  eggs
• 15:12
  is
• 15:12
  when
• 15:12
  you
• 15:12
  can
• 15:12
  least
• 15:12
  afford
• 15:13
  it
• 15:13
  and
• 15:13
  you
• 15:13
  make
• 15:14
  it
• 15:14
  more
• 15:14
  accessible.
• 15:14
  And
• 15:15
  so
• 15:15
  we
• 15:15
  were
• 15:15
  off
• 15:16
  to
• 15:16
  the
• 15:16
  races
• 15:16
  the
• 15:17
  minute
• 15:18
  we
• 15:18
  had
• 15:18
  that
• 15:18
  conversation.
• 15:19
  But
• 15:19
  I
• 15:19
  wanted
• 15:20
  to
• 15:20
  know
• 15:21
  that
• 15:21
  this
• 15:22
  was
• 15:22
  something
• 15:22
  women
• 15:22
  in
• 15:23
  this
• 15:23
  age
• 15:23
  group
• 15:23
  wanted
• 15:24
  and
• 15:24
  would
• 15:24
  participate
• 15:25
  in.
• 15:25
  And
• 15:25
  so
• 15:25
  we
• 15:25
  put
• 15:25
  out
• 15:26
  a
• 15:26
  survey.
• 15:27
  We
• 15:27
  had
• 15:28
  a
• 15:28
  handful
• 15:28
  of
• 15:29
  influencers
• 15:29
  on
• 15:29
  Instagram
• 15:30
  posted
• 15:30
  to
• 15:30
  their
• 15:30
  stories
• 15:31
  within
• 15:32
  24
• 15:32
  hours.
• 15:32
  We
• 15:33
  had
• 15:33
  almost
• 15:33
  a
• 15:33
  thousand
• 15:33
  women
• 15:34
  respond.
• 15:35
  And
• 15:35
  66%
• 15:37
  of
• 15:37
  them
• 15:37
  said
• 15:38
  yes
• 15:38
  or
• 15:38
  definitely
• 15:39
  yes
• 15:39
  in
• 15:39
  terms
• 15:39
  of
• 15:40
  being
• 15:40
  interested
• 15:40
  in
• 15:40
  this
• 15:41
  model.
• 15:41
  And
• 15:42
  so
• 15:42
  that
• 15:42
  to
• 15:43
  me
• 15:43
  was
• 15:43
  enough
• 15:44
  to
• 15:44
  go
• 15:45
  run
• 15:45
  at
• 15:45
  this
• 15:45
  and
• 15:46
  also
• 15:46
  really
• 15:46
  help
• 15:46
  support
• 15:47
  our
• 15:48
  pitch.
• 15:48
  When
• 15:48
  we
• 15:48
  met
• 15:49
  with
• 15:49
  investors,
• 15:49
  within
• 15:51
  two
• 15:51
  months
• 15:52
  we
• 15:52
  had
• 15:52
  raised
• 15:53
  a
• 15:53
  $5
• 15:53
  million
• 15:54
  seed
• 15:54
  round.
• 15:55
  We
• 15:55
  did
• 15:56
  that
• 15:56
  at
• 15:56
  the
• 15:56
  end
• 15:56
  of
• 15:56
  2021.
• 15:58
  We
• 15:58
  took
• 15:58
  about
• 15:59
  nine
• 15:59
  months
• 16:00
  to
• 16:00
  really
• 16:01
  get
• 16:02
  deep
• 16:02
  on
• 16:02
  the
• 16:02
  problem
• 16:03
  so
• 16:03
  that
• 16:04
  we
• 16:04
  could
• 16:04
  come
• 16:04
  up
• 16:04
  with
• 16:05
  what
• 16:05
  our
• 16:05
  go
• 16:05
  to
• 16:05
  market
• 16:06
  path
• 16:07
  would
• 16:07
  look
• 16:07
  like.
• 16:08
  We
• 16:08
  soft
• 16:09
  launched
• 16:09
  the
• 16:09
  business
• 16:10
  maybe
• 16:11
  six
• 16:11
  months
• 16:11
  in,
• 16:12
  but
• 16:13
  quickly
• 16:13
  launched
• 16:13
  in
• 16:14
  October
• 16:14
  of
• 16:14
  2022.
• 16:15
  So
• 16:15
  just
• 16:15
  under
• 16:16
  a
• 16:16
  year.
• 16:17
  And
• 16:17
  then
• 16:18
  we
• 16:18
  just
• 16:18
  this
• 16:19
  past
• 16:20
  April
• 16:20
  announced
• 16:21
  our
• 16:21
  Series
• 16:21
  A.
• 16:22
  So
• 16:23
  we
• 16:23
  have
• 16:24
  been,
• 16:24
  you
• 16:24
  know,
• 16:26
  generating
• 16:27
  revenue
• 16:27
  since
• 16:28
  the
• 16:28
  same
• 16:29
  quarter
• 16:29
  we
• 16:29
  launched,
• 16:29
  which
• 16:30
  is
• 16:30
  super
• 16:30
  exciting.
• 16:31
  And
• 16:31
  we've
• 16:32
  now
• 16:32
  done
• 16:33
  egg
• 16:33
  freezing
• 16:34
  and
• 16:34
  donation
• 16:35
  cycles
• 16:35
  with
• 16:35
  over
• 16:36
  150
• 16:36
  fertility
• 16:37
  clinics
• 16:37
  across
• 16:38
  the
• 16:38
  U.S.
• 16:39
  we've
• 16:40
  helped
• 16:41
  women
• 16:42
  freeze
• 16:42
  their
• 16:42
  eggs
• 16:42
  and
• 16:43
  we
• 16:43
  are
• 16:43
  starting
• 16:43
  to
• 16:43
  see
• 16:44
  intended
• 16:44
  parents
• 16:44
  with
• 16:45
  their
• 16:45
  co
• 16:45
  fertility
• 16:45
  baby.
• 16:46
  They're
• 16:46
  sending
• 16:46
  us
• 16:46
  baby
• 16:47
  photos
• 16:47
  and
• 16:47
  it's
• 16:48
  the
• 16:48
  best
• 16:48
  in
• 16:48
  the
• 16:48
  world.
• 16:49
  So
• 16:49
  it's
• 16:49
  working
• 16:50
  and
• 16:50
  now
• 16:50
  we
• 16:50
  just
• 16:51
  got
• 16:51
  to
• 16:51
  keep
• 16:51
  scaling
• 16:51
  it.
• 16:52
  Yes.
• 16:53
  I
• 16:53
  mean,
• 16:53
  okay,
• 16:54
  sold
• 16:54
  the
• 16:55
  horses
• 16:55
  here
• 16:56
  because
• 16:56
  this
• 16:57
  doesn't
• 16:57
  just
• 16:57
  happen,
• 16:59
  right.
• 16:59
  You
• 16:59
  came
• 17:00
  with
• 17:00
  a
• 17:00
  whole
• 17:00
  lot
• 17:00
  of
• 17:01
  experience
• 17:01
  and
• 17:01
  you
• 17:02
  knew
• 17:02
  what
• 17:02
  to
• 17:02
  do
• 17:02
  from
• 17:03
  the
• 17:03
  start.
• 17:04
  And
• 17:04
  Halle,
• 17:05
  it
• 17:05
  sounds
• 17:05
  like,
• 17:05
  came
• 17:06
  from
• 17:06
  a
• 17:06
  different
• 17:07
  set
• 17:07
  of
• 17:07
  experience.
• 17:08
  What
• 17:08
  were
• 17:08
  some
• 17:08
  of
• 17:09
  those
• 17:09
  things
• 17:09
  that
• 17:09
  you
• 17:10
  just
• 17:10
  knew
• 17:11
  as
• 17:11
  you
• 17:12
  were
• 17:12
  raising
• 17:12
  money?
• 17:13
  What
• 17:13
  were
• 17:13
  you
• 17:13
  even
• 17:13
  raising
• 17:14
  money
• 17:14
  for
• 17:15
  and
• 17:15
  how
• 17:15
  did
• 17:15
  you
• 17:15
  know
• 17:16
  what
• 17:16
  the
• 17:16
  MVP
• 17:17
  was
• 17:17
  going
• 17:17
  to
• 17:17
  be?
• 17:18
  Halle's
• 17:18
  background.
• 17:20
  Halle
• 17:20
  started
• 17:21
  Rock
• 17:21
  Health,
• 17:21
  which
• 17:21
  was
• 17:22
  the
• 17:22
  first
• 17:22
  digital
• 17:22
  health
• 17:23
  fund
• 17:23
  and
• 17:24
  has
• 17:24
  invested
• 17:25
  personally
• 17:25
  and
• 17:25
  professionally
• 17:26
  in
• 17:26
  like
• 17:27
  a
• 17:27
  hundred
• 17:27
  companies.
• 17:28
  Right.
• 17:28
  Like,
• 17:28
  she
• 17:30
  taught
• 17:30
  me
• 17:31
  how
• 17:31
  to
• 17:31
  fundraise.
• 17:32
  Right.
• 17:32
  She
• 17:33
  explained
• 17:33
  the
• 17:33
  process
• 17:34
  to
• 17:34
  me
• 17:34
  and
• 17:35
  she
• 17:35
  mystified
• 17:35
  it
• 17:36
  in
• 17:36
  a
• 17:36
  way
• 17:36
  that
• 17:37
  I
• 17:37
  am
• 17:37
  very
• 17:37
  grateful
• 17:38
  for.
• 17:38
  Now
• 17:39
  I
• 17:39
  do
• 17:39
  my
• 17:40
  best
• 17:41
  every
• 17:41
  opportunity
• 17:42
  I
• 17:42
  can,
• 17:42
  like,
• 17:42
  share
• 17:43
  that
• 17:43
  wisdom
• 17:44
  with
• 17:44
  other
• 17:45
  founders
• 17:45
  because
• 17:47
  it's
• 17:47
  hard.
• 17:47
  I
• 17:48
  also
• 17:48
  just
• 17:48
  like,
• 17:49
  have
• 17:49
  found
• 17:49
  like
• 17:50
  on
• 17:50
  the
• 17:50
  Internet,
• 17:50
  how
• 17:51
  do
• 17:51
  I
• 17:51
  do
• 17:51
  this?
• 17:51
  Right?
• 17:52
  Like
• 17:52
  what,
• 17:52
  what
• 17:53
  is
• 17:53
  expected
• 17:53
  in
• 17:54
  a
• 17:54
  meeting
• 17:54
  like
• 17:54
  this?
• 17:54
  Thankfully,
• 17:55
  the
• 17:55
  VC
• 17:56
  community
• 17:57
  is
• 17:58
  big
• 17:58
  on
• 17:59
  documenting
• 18:00
  and
• 18:00
  sharing
• 18:00
  and,
• 18:01
  and,
• 18:02
  you
• 18:02
  know,
• 18:03
  putting
• 18:04
  content
• 18:04
  out
• 18:05
  in
• 18:05
  the
• 18:05
  world
• 18:05
  that
• 18:06
  does
• 18:06
  help
• 18:06
  demystify
• 18:07
  it.
• 18:07
  But
• 18:07
  Hallie
• 18:08
  really
• 18:08
  played
• 18:08
  a
• 18:08
  huge
• 18:09
  role
• 18:09
  in
• 18:09
  that
• 18:09
  for
• 18:09
  me.
• 18:10
  She
• 18:10
  all
• 18:10
  had
• 18:11
  started
• 18:11
  a
• 18:11
  company
• 18:11
  called
• 18:11
  Natalist,
• 18:12
  which
• 18:12
  made
• 18:13
  pregnancy
• 18:13
  tests
• 18:14
  and
• 18:14
  ovulation
• 18:14
  kits.
• 18:14
  She
• 18:15
  sold
• 18:15
  that
• 18:15
  company
• 18:15
  to
• 18:16
  Everly.
• 18:16
  Well,
• 18:17
  and
• 18:17
  so
• 18:19
  in
• 18:19
  terms
• 18:19
  of
• 18:20
  like,
• 18:20
  how
• 18:20
  do
• 18:20
  you
• 18:21
  incorporate
• 18:21
  a
• 18:22
  company?
• 18:22
  What
• 18:22
  are
• 18:22
  you
• 18:23
  like,
• 18:23
  like
• 18:23
  the
• 18:24
  steps
• 18:24
  of
• 18:25
  like,
• 18:25
  yeah,
• 18:25
  you
• 18:25
  need
• 18:26
  a
• 18:26
  payroll
• 18:26
  provider,
• 18:27
  Lauren,
• 18:27
  you
• 18:27
  need
• 18:27
  to
• 18:28
  like,
• 18:28
  get,
• 18:29
  you
• 18:29
  know,
• 18:29
  liability
• 18:30
  insurance,
• 18:30
  like
• 18:31
  those
• 18:31
  types
• 18:31
  of
• 18:31
  things.
• 18:32
  Her
• 18:33
  having
• 18:33
  done
• 18:33
  it
• 18:33
  before
• 18:34
  definitely
• 18:35
  was
• 18:35
  a
• 18:35
  cheat
• 18:35
  code,
• 18:35
  like,
• 18:36
  help
• 18:36
  me
• 18:36
  move
• 18:36
  faster.
• 18:37
  I
• 18:37
  think
• 18:38
  the
• 18:38
  biggest
• 18:38
  challenge
• 18:39
  though
• 18:39
  was
• 18:41
  with,
• 18:42
  not
• 18:42
  to
• 18:42
  diminish
• 18:43
  anyone's
• 18:44
  company
• 18:45
  at
• 18:45
  all.
• 18:46
  But
• 18:46
  she,
• 18:46
  you
• 18:47
  know,
• 18:47
  in
• 18:47
  her
• 18:47
  first
• 18:47
  company
• 18:48
  was
• 18:48
  selling
• 18:48
  products.
• 18:49
  Selling
• 18:49
  pregnancy
• 18:50
  tests
• 18:50
  is
• 18:51
  really
• 18:51
  different
• 18:52
  than
• 18:52
  screening
• 18:53
  and
• 18:53
  qualifying
• 18:54
  potential
• 18:54
  egg
• 18:54
  donors,
• 18:55
  finding
• 18:55
  in
• 18:56
  person
• 18:56
  clinics
• 18:56
  and
• 18:56
  seeing
• 18:57
  them
• 18:57
  with
• 18:57
  intended
• 18:57
  brands.
• 18:58
  Right.
• 18:58
  It's
• 18:58
  a
• 18:58
  really
• 18:59
  different
• 18:59
  model
• 19:00
  and
• 19:00
  it's
• 19:01
  kind
• 19:01
  of
• 19:01
  a
• 19:02
  marketplace,
• 19:02
  right?
• 19:03
  Supply
• 19:03
  and
• 19:03
  demand.
• 19:03
  And
• 19:04
  so
• 19:04
  that's
• 19:04
  where
• 19:04
  the
• 19:04
  Uber
• 19:05
  experience
• 19:05
  really
• 19:06
  came
• 19:06
  in.
• 19:07
  How
• 19:07
  are
• 19:07
  we
• 19:07
  going
• 19:08
  to
• 19:09
  match
• 19:09
  one
• 19:10
  side
• 19:10
  with
• 19:10
  the
• 19:10
  other
• 19:10
  side
• 19:11
  and
• 19:12
  manage
• 19:12
  an
• 19:12
  experience
• 19:13
  that
• 19:13
  we
• 19:14
  are
• 19:14
  not
• 19:14
  physically
• 19:15
  present
• 19:15
  for?
• 19:16
  And
• 19:16
  that's
• 19:16
  something
• 19:16
  that
• 19:17
  Uber
• 19:17
  was
• 19:18
  very
• 19:18
  much
• 19:18
  similar.
• 19:19
  Like
• 19:19
  you
• 19:19
  can
• 19:19
  connect
• 19:20
  a
• 19:20
  rider
• 19:20
  and
• 19:20
  a
• 19:20
  driver,
• 19:20
  but
• 19:21
  you're
• 19:21
  not
• 19:21
  in
• 19:21
  the
• 19:21
  car.
• 19:22
  I
• 19:22
  did
• 19:22
  have
• 19:22
  this
• 19:23
  experience
• 19:23
  with
• 19:23
  Uber
• 19:23
  Health,
• 19:24
  what
• 19:24
  are
• 19:24
  we
• 19:24
  trying
• 19:24
  to
• 19:24
  do?
• 19:25
  And
• 19:25
  we've
• 19:25
  never
• 19:25
  done
• 19:25
  this
• 19:25
  before
• 19:26
  and
• 19:26
  how
• 19:26
  do
• 19:26
  we
• 19:26
  figure
• 19:26
  it
• 19:27
  out?
• 19:27
  And
• 19:27
  you
• 19:27
  have
• 19:27
  to
• 19:27
  ask
• 19:28
  a
• 19:28
  million
• 19:29
  questions
• 19:29
  of
• 19:29
  people
• 19:30
  who
• 19:30
  know
• 19:30
  better
• 19:30
  than
• 19:31
  you
• 19:31
  do
• 19:31
  and
• 19:31
  you
• 19:31
  have
• 19:31
  to
• 19:31
  think
• 19:32
  about
• 19:32
  how
• 19:32
  you
• 19:32
  want
• 19:33
  to
• 19:33
  solve
• 19:33
  a
• 19:33
  problem
• 19:33
  in
• 19:33
  a
• 19:34
  different
• 19:34
  way.
• 19:34
  And
• 19:34
  so
• 19:35
  we
• 19:35
  took
• 19:36
  my
• 19:36
  sort
• 19:37
  of
• 19:37
  operational
• 19:39
  0
• 19:39
  to
• 19:39
  100
• 19:40
  experience
• 19:41
  and
• 19:41
  combined
• 19:42
  that
• 19:42
  with
• 19:42
  Hallie's
• 19:43
  expertise
• 19:43
  and
• 19:44
  that
• 19:44
  led
• 19:44
  us
• 19:45
  in
• 19:45
  the
• 19:45
  right
• 19:45
  direction,
• 19:45
  that
• 19:46
  helped
• 19:46
  us
• 19:46
  get
• 19:46
  this
• 19:47
  thing
• 19:47
  off
• 19:48
  the
• 19:48
  ground.
• 19:49
  And
• 19:49
  we
• 19:50
  also
• 19:50
  have
• 19:50
  an
• 19:50
  amazing
• 19:50
  team
• 19:51
  who
• 19:51
  is
• 19:52
  deeply
• 19:52
  passionate
• 19:52
  about
• 19:53
  what
• 19:53
  we're
• 19:53
  doing
• 19:53
  and
• 19:54
  wants
• 19:55
  to
• 19:55
  have
• 19:55
  a
• 19:56
  best
• 19:56
  in
• 19:56
  class
• 19:57
  experience.
• 19:58
  From
• 19:59
  an
• 19:59
  operational
• 20:00
  business
• 20:01
  standpoint,
• 20:01
  but
• 20:02
  mostly
• 20:02
  for
• 20:02
  the
• 20:02
  member
• 20:03
  experience.
• 20:03
  We
• 20:04
  call
• 20:04
  it
• 20:04
  the
• 20:04
  big
• 20:04
  sister
• 20:05
  effect.
• 20:05
  We
• 20:06
  think
• 20:06
  we
• 20:06
  are
• 20:06
  the
• 20:07
  great
• 20:07
  first
• 20:07
  stop
• 20:08
  on
• 20:08
  someone's
• 20:09
  fertility
• 20:09
  journey.
• 20:09
  When
• 20:10
  going
• 20:10
  to
• 20:10
  a
• 20:10
  fertility
• 20:11
  clinic
• 20:11
  can
• 20:11
  feel
• 20:11
  really
• 20:12
  intimidating
• 20:12
  and
• 20:13
  daunting,
• 20:13
  or
• 20:14
  if
• 20:14
  you're
• 20:14
  someone
• 20:14
  who's
• 20:15
  long
• 20:15
  time
• 20:15
  struggled
• 20:16
  to
• 20:17
  grow
• 20:17
  your
• 20:17
  family,
• 20:18
  coming
• 20:18
  to
• 20:18
  us
• 20:19
  feels
• 20:20
  like
• 20:21
  more
• 20:21
  of
• 20:21
  a
• 20:21
  hug
• 20:22
  in
• 20:22
  the
• 20:22
  process
• 20:22
  than
• 20:23
  going
• 20:23
  somewhere
• 20:23
  really
• 20:24
  clinical.
• 20:24
  We
• 20:25
  hold
• 20:25
  ourselves
• 20:26
  to
• 20:26
  that
• 20:26
  standard
• 20:27
  and
• 20:27
  we're
• 20:27
  like,
• 20:27
  how
• 20:28
  are
• 20:28
  we
• 20:28
  showing
• 20:28
  up
• 20:28
  in
• 20:28
  this
• 20:29
  interaction
• 20:29
  with
• 20:29
  our
• 20:30
  members?
• 20:30
  Does
• 20:30
  it
• 20:30
  feel
• 20:31
  like
• 20:31
  you're
• 20:31
  coming
• 20:31
  to
• 20:32
  your
• 20:32
  big
• 20:32
  sister
• 20:32
  with
• 20:32
  a
• 20:33
  problem?
• 20:33
  And
• 20:33
  my
• 20:33
  own
• 20:34
  sister
• 20:34
  who
• 20:34
  donated
• 20:34
  eggs
• 20:35
  to
• 20:35
  me,
• 20:35
  really
• 20:35
  the
• 20:36
  actual
• 20:36
  physical
• 20:37
  embodiment
• 20:38
  of
• 20:38
  that
• 20:38
  for
• 20:39
  me
• 20:39
  and
• 20:39
  helps
• 20:39
  me
• 20:40
  think
• 20:40
  about
• 20:40
  that
• 20:40
  on
• 20:40
  a
• 20:40
  regular
• 20:41
  basis.
• 20:41
  I
• 20:41
  love
• 20:42
  the
• 20:42
  way
• 20:42
  you
• 20:42
  told
• 20:43
  this
• 20:43
  story.
• 20:43
  This
• 20:44
  week
• 20:44
  I'm
• 20:45
  doing
• 20:45
  a
• 20:45
  whole
• 20:46
  session
• 20:46
  on
• 20:47
  market
• 20:48
  positioning
• 20:48
  and
• 20:49
  things
• 20:49
  like
• 20:49
  language
• 20:51
  and
• 20:51
  tone
• 20:52
  and
• 20:52
  journey.
• 20:53
  In
• 20:53
  the
• 20:53
  particular
• 20:54
  challenges
• 20:54
  you're
• 20:55
  trying
• 20:55
  to
• 20:55
  overcome
• 20:56
  in
• 20:56
  order
• 20:56
  to
• 20:56
  create
• 20:56
  a
• 20:57
  business
• 20:57
  that
• 20:57
  has
• 20:57
  a
• 20:57
  unique
• 20:58
  place
• 20:58
  in
• 20:58
  the
• 20:58
  market,
• 20:58
  you
• 20:59
  just,
• 20:59
  just
• 20:59
  do
• 21:00
  it
• 21:00
  so
• 21:00
  well.
• 21:01
  The
• 21:02
  language
• 21:02
  you
• 21:02
  choose,
• 21:03
  the
• 21:03
  bringing,
• 21:04
  you
• 21:04
  know,
• 21:04
  the
• 21:05
  family.
• 21:06
  It's
• 21:07
  such
• 21:07
  a
• 21:08
  impeccable
• 21:09
  example
• 21:09
  of
• 21:10
  how
• 21:10
  you've
• 21:10
  really
• 21:10
  fallen
• 21:11
  in
• 21:11
  love
• 21:11
  with
• 21:12
  the
• 21:12
  problem
• 21:12
  and
• 21:12
  created
• 21:13
  a
• 21:13
  whole
• 21:13
  journey
• 21:13
  around
• 21:14
  it
• 21:14
  for
• 21:15
  founders
• 21:16
  who
• 21:16
  are
• 21:17
  going,
• 21:17
  well,
• 21:18
  I've
• 21:18
  been
• 21:18
  trying
• 21:19
  so
• 21:19
  hard,
• 21:20
  right,
• 21:21
  to
• 21:21
  like
• 21:22
  get
• 21:22
  the
• 21:22
  first
• 21:23
  investor.
• 21:24
  I've
• 21:24
  been
• 21:24
  trying
• 21:24
  so
• 21:25
  hard
• 21:25
  to
• 21:25
  get
• 21:25
  my
• 21:25
  product
• 21:26
  off
• 21:26
  the
• 21:27
  market.
• 21:27
  You
• 21:27
  know,
• 21:28
  Sometimes
• 21:28
  I'm
• 21:29
  a
• 21:29
  6
• 21:29
  time
• 21:29
  founder
• 21:30
  now
• 21:30
  and
• 21:31
  my
• 21:31
  first
• 21:32
  few
• 21:32
  weren't
• 21:32
  quite
• 21:33
  so
• 21:33
  successful.
• 21:34
  We
• 21:34
  have
• 21:34
  to
• 21:35
  go
• 21:35
  through
• 21:35
  some
• 21:35
  moments
• 21:36
  and
• 21:36
  you've
• 21:36
  skinned
• 21:36
  a
• 21:37
  few
• 21:37
  knees
• 21:37
  along
• 21:37
  the
• 21:37
  way
• 21:38
  and
• 21:38
  now
• 21:38
  here
• 21:38
  you
• 21:39
  are.
• 21:39
  Can
• 21:39
  you
• 21:39
  say
• 21:40
  a
• 21:40
  little
• 21:40
  bit
• 21:40
  about
• 21:40
  that?
• 21:41
  About
• 21:41
  how.
• 21:42
  Because
• 21:42
  your,
• 21:43
  your
• 21:43
  partner
• 21:43
  also
• 21:44
  as
• 21:45
  a,
• 21:46
  as
• 21:46
  a
• 21:46
  venture
• 21:46
  capitalist
• 21:47
  herself
• 21:48
  understands
• 21:48
  that
• 21:49
  from
• 21:49
  a
• 21:49
  perspective
• 21:50
  maybe.
• 21:51
  Totally.
• 21:51
  Yeah.
• 21:52
  I
• 21:52
  think,
• 21:53
  um,
• 21:55
  you
• 21:55
  can't
• 21:55
  be
• 21:55
  afraid
• 21:56
  of
• 21:57
  failing
• 21:58
  and
• 21:59
  you
• 21:59
  can't
• 21:59
  be
• 21:59
  afraid
• 21:59
  of
• 22:00
  what
• 22:00
  it
• 22:00
  looks
• 22:00
  like
• 22:01
  to
• 22:01
  mess
• 22:01
  up.
• 22:02
  I
• 22:02
  think
• 22:02
  that
• 22:04
  even
• 22:04
  this
• 22:04
  morning
• 22:04
  my
• 22:05
  team
• 22:05
  called
• 22:05
  me
• 22:06
  about
• 22:06
  something
• 22:07
  that
• 22:07
  went
• 22:08
  wrong,
• 22:09
  and
• 22:09
  they
• 22:10
  were
• 22:10
  really
• 22:10
  scared
• 22:10
  to
• 22:11
  tell
• 22:11
  me.
• 22:12
  And
• 22:14
  I
• 22:14
  was
• 22:14
  like,
• 22:15
  did
• 22:15
  we
• 22:15
  diagnose
• 22:16
  what
• 22:16
  happened?
• 22:18
  Did
• 22:18
  we
• 22:18
  fix
• 22:18
  it?
• 22:19
  Do
• 22:20
  we
• 22:21
  know
• 22:21
  how
• 22:22
  we're
• 22:22
  gonna
• 22:22
  prevent
• 22:22
  this
• 22:23
  from
• 22:23
  happening
• 22:23
  again?
• 22:24
  Right.
• 22:24
  And
• 22:24
  they
• 22:24
  were
• 22:24
  like,
• 22:25
  well,
• 22:25
  yes
• 22:25
  and
• 22:25
  yes
• 22:26
  and
• 22:26
  yes.
• 22:26
  And
• 22:26
  they
• 22:27
  were
• 22:27
  like,
• 22:27
  but.
• 22:27
  But
• 22:27
  we
• 22:28
  can't
• 22:28
  believe
• 22:28
  it
• 22:28
  happened.
• 22:28
  I
• 22:28
  was
• 22:29
  like,
• 22:29
  hold
• 22:29
  on.
• 22:29
  You
• 22:29
  are
• 22:30
  super
• 22:30
  accountable
• 22:30
  right
• 22:31
  now.
• 22:31
  You
• 22:31
  are
• 22:31
  punishing
• 22:32
  yourself.
• 22:32
  I
• 22:32
  don't
• 22:32
  need
• 22:33
  to
• 22:33
  punish
• 22:33
  you,
• 22:33
  too.
• 22:33
  Let's
• 22:34
  just
• 22:34
  learn
• 22:34
  from
• 22:34
  it
• 22:34
  and
• 22:35
  move
• 22:35
  on.
• 22:35
  Seeing
• 22:35
  those
• 22:36
  things
• 22:36
  as
• 22:36
  learning
• 22:39
  opportunities
• 22:39
  is
• 22:40
  one
• 22:40
  thing,
• 22:40
  but
• 22:41
  at
• 22:41
  the
• 22:41
  end
• 22:41
  of
• 22:41
  the
• 22:41
  day,
• 22:42
  when
• 22:42
  it
• 22:42
  comes
• 22:42
  to
• 22:43
  starting
• 22:44
  things,
• 22:44
  you
• 22:44
  just
• 22:44
  have
• 22:44
  to
• 22:45
  be
• 22:45
  resilient.
• 22:46
  At
• 22:46
  one
• 22:47
  point,
• 22:47
  I
• 22:47
  remember
• 22:48
  Halle
• 22:48
  said
• 22:48
  to
• 22:48
  me,
• 22:49
  at
• 22:49
  what
• 22:49
  point
• 22:49
  do
• 22:50
  we
• 22:50
  just,
• 22:50
  like,
• 22:50
  give
• 22:51
  up?
• 22:51
  When
• 22:51
  I
• 22:52
  was
• 22:52
  like,
• 22:52
  not
• 22:52
  now.
• 22:53
  Certainly
• 22:54
  not
• 22:54
  now.
• 22:55
  Right.
• 22:55
  Like,
• 22:55
  we're.
• 22:56
  This
• 22:56
  is
• 22:56
  the
• 22:56
  moment
• 22:57
  where
• 22:57
  most
• 22:57
  people
• 22:57
  turn
• 22:58
  back.
• 22:58
  We
• 22:58
  just
• 22:59
  have
• 22:59
  to
• 22:59
  keep
• 22:59
  going.
• 22:59
  Call
• 23:00
  me
• 23:00
  delusional,
• 23:01
  call
• 23:01
  me
• 23:01
  crazy,
• 23:02
  but
• 23:03
  when
• 23:03
  we
• 23:03
  get
• 23:03
  to
• 23:04
  the
• 23:04
  other
• 23:04
  side
• 23:04
  of
• 23:04
  this,
• 23:04
  you're
• 23:05
  going
• 23:05
  to
• 23:05
  tell
• 23:05
  me
• 23:05
  I
• 23:05
  was
• 23:05
  right.
• 23:06
  Yeah.
• 23:06
  And
• 23:07
  so
• 23:07
  I
• 23:07
  think,
• 23:08
  like,
• 23:08
  just
• 23:10
  being
• 23:11
  relentless,
• 23:12
  it's
• 23:13
  like
• 23:13
  relentlessly
• 23:14
  relentless,
• 23:15
  you
• 23:15
  know,
• 23:15
  like,
• 23:15
  you
• 23:16
  just
• 23:16
  have
• 23:16
  to.
• 23:18
  If
• 23:18
  you
• 23:18
  have
• 23:19
  that
• 23:19
  conviction,
• 23:19
  you
• 23:20
  just
• 23:20
  have
• 23:20
  to
• 23:21
  trust
• 23:22
  it
• 23:22
  and
• 23:22
  keep
• 23:23
  going.
• 23:23
  Most
• 23:24
  people
• 23:24
  never
• 23:24
  do
• 23:24
  this
• 23:25
  because
• 23:25
  they
• 23:25
  turn
• 23:26
  back
• 23:26
  too
• 23:26
  soon.
• 23:27
  Yeah,
• 23:27
  it's
• 23:28
  true.
• 23:28
  You
• 23:28
  know,
• 23:29
  and.
• 23:29
  And,
• 23:30
  you
• 23:30
  know,
• 23:30
  I
• 23:30
  think
• 23:31
  that
• 23:31
  while
• 23:31
  you
• 23:32
  have
• 23:32
  experience
• 23:32
  and
• 23:32
  I
• 23:33
  have
• 23:33
  experience,
• 23:34
  we
• 23:34
  also
• 23:34
  started
• 23:35
  at
• 23:35
  one
• 23:35
  point
• 23:35
  without
• 23:36
  any
• 23:37
  experience.
• 23:38
  It's
• 23:38
  not
• 23:38
  the
• 23:38
  person
• 23:39
  who
• 23:39
  has
• 23:39
  the
• 23:39
  most
• 23:40
  experience
• 23:40
  who
• 23:40
  wins.
• 23:41
  The
• 23:41
  person
• 23:41
  who
• 23:41
  keeps
• 23:42
  stays
• 23:42
  at
• 23:42
  it
• 23:43
  the
• 23:43
  longest.
• 23:44
  And,
• 23:44
  you
• 23:45
  know,
• 23:45
  I.
• 23:45
  I
• 23:45
  remember
• 23:46
  with
• 23:46
  Illumina,
• 23:47
  my
• 23:47
  healthcare
• 23:47
  company,
• 23:48
  me
• 23:48
  and
• 23:48
  my.
• 23:49
  My
• 23:49
  leadership
• 23:49
  team,
• 23:50
  we
• 23:51
  had
• 23:51
  a
• 23:51
  mantra
• 23:52
  which
• 23:52
  is
• 23:53
  for
• 23:53
  a
• 23:53
  while
• 23:53
  that
• 23:54
  was,
• 23:54
  failure
• 23:55
  is
• 23:55
  not
• 23:55
  an
• 23:56
  option.
• 23:56
  We
• 23:56
  have
• 23:56
  come
• 23:57
  too
• 23:57
  far.
• 23:58
  We
• 23:58
  are
• 23:59
  going
• 23:59
  to
• 23:59
  figure
• 24:00
  this
• 24:00
  out.
• 24:00
  And
• 24:01
  you
• 24:01
  do.
• 24:01
  I
• 24:01
  think
• 24:01
  that's
• 24:02
  the
• 24:02
  most
• 24:02
  important
• 24:02
  piece.
• 24:03
  Just
• 24:03
  keep
• 24:04
  figuring
• 24:04
  things
• 24:04
  out.
• 24:04
  Right.
• 24:05
  One
• 24:05
  of
• 24:05
  our
• 24:05
  core
• 24:06
  values
• 24:06
  is
• 24:06
  everything
• 24:07
  is
• 24:07
  figureoutable.
• 24:09
  I
• 24:09
  think
• 24:09
  there's
• 24:09
  a
• 24:10
  book,
• 24:10
  right?
• 24:10
  Yeah.
• 24:10
  Marie
• 24:11
  Forleo.
• 24:11
  Yeah.
• 24:12
  I
• 24:12
  hate
• 24:12
  coming
• 24:12
  to
• 24:13
  a
• 24:13
  meeting
• 24:13
  where
• 24:13
  people
• 24:13
  are
• 24:14
  like,
• 24:14
  oh,
• 24:15
  well.
• 24:15
  And
• 24:15
  I'm
• 24:15
  like,
• 24:15
  no,
• 24:15
  no,
• 24:16
  the
• 24:16
  drawing
• 24:16
  board
• 24:17
  with
• 24:17
  that
• 24:17
  mentality.
• 24:18
  So
• 24:18
  I'm
• 24:19
  going
• 24:19
  to
• 24:19
  ask
• 24:19
  you
• 24:19
  a
• 24:19
  question.
• 24:19
  All
• 24:20
  these
• 24:20
  other
• 24:20
  companies
• 24:21
  have
• 24:22
  always
• 24:22
  charged
• 24:24
  all
• 24:24
  kinds
• 24:24
  of
• 24:24
  money
• 24:25
  up
• 24:25
  front.
• 24:25
  And
• 24:26
  you
• 24:26
  said,
• 24:26
  well,
• 24:26
  the
• 24:27
  target
• 24:27
  market
• 24:27
  that
• 24:27
  needs
• 24:28
  this
• 24:28
  can't
• 24:29
  afford
• 24:29
  it.
• 24:30
  And
• 24:30
  so
• 24:30
  I'm
• 24:30
  going
• 24:31
  to
• 24:31
  make
• 24:31
  this
• 24:31
  available
• 24:32
  to
• 24:32
  freeze
• 24:33
  your
• 24:33
  eggs
• 24:33
  for
• 24:34
  free.
• 24:36
  Right.
• 24:36
  And
• 24:37
  so
• 24:37
  I
• 24:38
  think
• 24:38
  that's
• 24:38
  extraordinary.
• 24:39
  I
• 24:39
  mean,
• 24:39
  obviously
• 24:40
  you
• 24:40
  had
• 24:40
  to
• 24:40
  make
• 24:40
  a
• 24:40
  business
• 24:41
  model
• 24:41
  that
• 24:41
  worked
• 24:41
  out
• 24:41
  of
• 24:42
  it,
• 24:42
  because
• 24:42
  now
• 24:42
  half
• 24:42
  your
• 24:43
  eggs
• 24:43
  are
• 24:43
  going
• 24:43
  to
• 24:43
  go
• 24:43
  to
• 24:43
  somebody
• 24:44
  else.
• 24:44
  And
• 24:44
  that
• 24:44
  person
• 24:45
  will
• 24:46
  probably
• 24:46
  buy
• 24:46
  it.
• 24:47
  Right.
• 24:47
  Is
• 24:47
  that
• 24:47
  your
• 24:48
  model?
• 24:49
  How
• 24:49
  does
• 24:49
  it
• 24:49
  work?
• 24:50
  Because
• 24:50
  then
• 24:50
  you
• 24:50
  also
• 24:50
  have
• 24:51
  a
• 24:51
  whole
• 24:51
  path
• 24:51
  for
• 24:51
  the
• 24:52
  mom
• 24:52
  who
• 24:52
  is
• 24:52
  not
• 24:53
  sure
• 24:53
  who
• 24:54
  wants
• 24:54
  to
• 24:54
  freeze
• 24:54
  her
• 24:54
  eggs,
• 24:55
  and
• 24:55
  then
• 24:55
  you
• 24:55
  have
• 24:55
  the
• 24:55
  person
• 24:56
  who
• 24:56
  would
• 24:57
  like
• 24:57
  an
• 24:57
  egg
• 24:58
  donor.
• 24:58
  Yeah.
• 24:58
  So
• 24:59
  two
• 24:59
  separate
• 24:59
  audiences.
• 25:00
  One
• 25:00
  is
• 25:01
  for
• 25:01
  the
• 25:01
  person
• 25:01
  who's
• 25:02
  interested
• 25:02
  in
• 25:02
  freezing
• 25:03
  their
• 25:03
  eggs.
• 25:03
  Right.
• 25:04
  21
• 25:05
  to
• 25:05
  34
• 25:06
  is
• 25:06
  the
• 25:07
  age
• 25:07
  range
• 25:07
  that
• 25:08
  they
• 25:08
  can
• 25:08
  qualify
• 25:09
  to
• 25:09
  participate.
• 25:10
  This
• 25:10
  is
• 25:10
  for.
• 25:11
  Typically,
• 25:11
  we're
• 25:12
  seeing
• 25:12
  women
• 25:13
  who
• 25:13
  are
• 25:14
  incredibly
• 25:15
  ambitious,
• 25:16
  incredibly
• 25:17
  educated,
• 25:17
  incredibly
• 25:18
  thoughtful
• 25:19
  about
• 25:20
  planning
• 25:20
  their
• 25:20
  life.
• 25:21
  Right.
• 25:21
  They
• 25:22
  are
• 25:22
  prioritizing
• 25:23
  other
• 25:23
  things
• 25:23
  in
• 25:24
  their
• 25:24
  life
• 25:24
  before
• 25:24
  having
• 25:25
  a
• 25:25
  baby.
• 25:26
  Right.
• 25:26
  We
• 25:27
  see
• 25:27
  a
• 25:27
  lot
• 25:27
  of
• 25:28
  med
• 25:28
  students,
• 25:29
  business
• 25:29
  school
• 25:30
  grads,
• 25:30
  things
• 25:31
  like
• 25:31
  that.
• 25:31
  Right.
• 25:31
  They're
• 25:32
  like,
• 25:32
  huh,
• 25:32
  I'd
• 25:33
  like
• 25:33
  to
• 25:33
  have
• 25:33
  two
• 25:33
  to
• 25:33
  three
• 25:33
  kids.
• 25:34
  But
• 25:34
  I
• 25:34
  know
• 25:34
  that
• 25:35
  I'm
• 25:35
  not
• 25:35
  going
• 25:35
  to
• 25:35
  start
• 25:35
  having
• 25:35
  kids
• 25:36
  until
• 25:36
  my
• 25:36
  mid-30s,
• 25:37
  and
• 25:38
  I
• 25:38
  want
• 25:38
  to
• 25:38
  plan
• 25:38
  for
• 25:39
  that.
• 25:39
  I
• 25:39
  hear
• 25:39
  a
• 25:39
  lot
• 25:39
  of
• 25:39
  women
• 25:40
  in
• 25:40
  legal.
• 25:40
  I'm
• 25:40
  not
• 25:41
  going
• 25:41
  to
• 25:41
  have
• 25:41
  kids
• 25:41
  till
• 25:41
  I
• 25:42
  make
• 25:42
  partner.
• 25:42
  Right?
• 25:43
  But
• 25:43
  if
• 25:43
  I
• 25:44
  have
• 25:44
  kids
• 25:44
  before
• 25:44
  I
• 25:45
  make
• 25:45
  partner,
• 25:45
  I'll
• 25:45
  never
• 25:45
  make
• 25:45
  partner.
• 25:46
  Right.
• 25:46
  I
• 25:46
  mean,
• 25:47
  not
• 25:47
  to.
• 25:47
  Not
• 25:47
  that
• 25:47
  that's
• 25:48
  true,
• 25:48
  but.
• 25:49
  But
• 25:49
  that's
• 25:49
  the
• 25:49
  body,
• 25:50
  right?
• 25:50
  And
• 25:50
  so
• 25:51
  freezing
• 25:52
  eggs
• 25:52
  is
• 25:52
  a
• 25:53
  way
• 25:53
  to
• 25:54
  have
• 25:54
  more
• 25:54
  optionality
• 25:55
  later
• 25:55
  in
• 25:55
  life.
• 25:55
  It
• 25:56
  is
• 25:56
  not
• 25:56
  a
• 25:56
  guarantee,
• 25:56
  it's
• 25:57
  not
• 25:57
  an
• 25:57
  insurance
• 25:57
  policy,
• 25:58
  but
• 25:58
  it
• 25:58
  is
• 26:00
  a
• 26:00
  better
• 26:00
  chance
• 26:01
  at
• 26:01
  having
• 26:01
  children
• 26:02
  later
• 26:02
  in
• 26:02
  life
• 26:02
  than
• 26:03
  if
• 26:03
  you
• 26:03
  don't
• 26:03
  freeze
• 26:04
  eggs.
• 26:04
  Right?
• 26:04
  And
• 26:05
  so
• 26:05
  that's
• 26:06
  who
• 26:06
  we're
• 26:06
  seeing
• 26:06
  on
• 26:06
  one
• 26:07
  side,
• 26:07
  and
• 26:08
  then
• 26:08
  that's
• 26:08
  who
• 26:08
  applies
• 26:09
  to
• 26:09
  our
• 26:09
  split
• 26:09
  program.
• 26:10
  And
• 26:11
  then
• 26:11
  we
• 26:11
  have
• 26:11
  intended
• 26:12
  parents
• 26:12
  on
• 26:13
  the
• 26:13
  other
• 26:13
  side
• 26:13
  who
• 26:13
  come
• 26:14
  to
• 26:14
  us
• 26:14
  because
• 26:14
  they
• 26:15
  need
• 26:15
  an
• 26:15
  egg
• 26:15
  donor.
• 26:16
  They
• 26:16
  are
• 26:17
  people
• 26:17
  who
• 26:17
  met
• 26:18
  their
• 26:18
  partner
• 26:18
  later
• 26:19
  in
• 26:19
  life,
• 26:20
  and
• 26:20
  by
• 26:20
  the
• 26:20
  time
• 26:20
  they're
• 26:20
  ready
• 26:21
  to
• 26:21
  have
• 26:21
  kids,
• 26:21
  they
• 26:21
  have
• 26:22
  diminished
• 26:22
  ovarian
• 26:23
  reserve
• 26:23
  and
• 26:24
  need
• 26:24
  the
• 26:24
  help
• 26:24
  of
• 26:24
  an
• 26:24
  egg
• 26:25
  donor.
• 26:25
  People
• 26:25
  who've
• 26:25
  been
• 26:26
  through
• 26:26
  several
• 26:26
  failed
• 26:27
  rounds
• 26:27
  of
• 26:27
  IVF
• 26:28
  and
• 26:28
  no
• 26:28
  longer
• 26:29
  have
• 26:29
  the
• 26:29
  option
• 26:29
  of
• 26:30
  doing
• 26:30
  so
• 26:30
  with
• 26:30
  their
• 26:30
  own
• 26:31
  eggs.
• 26:31
  Right?
• 26:32
  You
• 26:32
  also
• 26:32
  see
• 26:33
  people
• 26:33
  who
• 26:33
  have,
• 26:33
  like,
• 26:33
  genetic
• 26:34
  conditions
• 26:34
  that
• 26:34
  they
• 26:34
  don't
• 26:35
  want
• 26:35
  to
• 26:35
  pass
• 26:35
  down
• 26:35
  or
• 26:36
  early
• 26:37
  menopause
• 26:38
  or
• 26:38
  any
• 26:38
  number
• 26:38
  of
• 26:39
  reasons.
• 26:39
  And
• 26:40
  people
• 26:40
  are
• 26:40
  having
• 26:40
  children
• 26:41
  later
• 26:41
  in
• 26:41
  life,
• 26:41
  so
• 26:42
  they
• 26:42
  need
• 26:42
  the
• 26:42
  help
• 26:42
  of
• 26:42
  an
• 26:42
  egg
• 26:42
  donor
• 26:43
  to
• 26:43
  have
• 26:43
  a
• 26:43
  baby.
• 26:44
  And
• 26:44
  then
• 26:44
  we
• 26:44
  see
• 26:44
  members
• 26:45
  of
• 26:45
  the
• 26:45
  LGBTQ
• 26:46
  community
• 26:47
  who
• 26:48
  always
• 26:48
  knew
• 26:48
  they
• 26:48
  needed
• 26:49
  the
• 26:49
  help
• 26:49
  of
• 26:49
  an
• 26:49
  egg
• 26:49
  donor
• 26:50
  to
• 26:50
  have
• 26:50
  a
• 26:50
  baby
• 26:50
  and
• 26:50
  are
• 26:51
  looking
• 26:51
  to
• 26:51
  do
• 26:51
  so
• 26:52
  in
• 26:52
  an
• 26:52
  option
• 26:53
  that
• 26:53
  feels
• 26:53
  more
• 26:54
  ethical,
• 26:55
  less
• 26:55
  transactional,
• 26:57
  and
• 26:57
  more
• 26:57
  human.
• 26:58
  Right.
• 26:58
  We
• 26:58
  give
• 26:58
  them
• 26:58
  the
• 26:59
  opportunity
• 26:59
  to
• 26:59
  meet
• 27:00
  one
• 27:00
  another
• 27:00
  as
• 27:00
  part
• 27:01
  of
• 27:01
  the
• 27:01
  process
• 27:01
  so
• 27:01
  that
• 27:02
  it's
• 27:02
  not
• 27:02
  some
• 27:02
  black
• 27:02
  box
• 27:03
  where
• 27:03
  you
• 27:03
  got
• 27:03
  your
• 27:03
  eggs
• 27:04
  or
• 27:04
  where
• 27:04
  your
• 27:04
  eggs
• 27:04
  are
• 27:05
  Going,
• 27:05
  this
• 27:06
  has
• 27:06
  really
• 27:07
  brought
• 27:07
  forth
• 27:07
  a
• 27:07
  solution
• 27:08
  for
• 27:08
  both
• 27:08
  sides
• 27:09
  that
• 27:10
  works
• 27:10
  quite
• 27:10
  well
• 27:10
  in
• 27:11
  the
• 27:11
  business
• 27:12
  model
• 27:12
  of
• 27:12
  CO
• 27:12
  Fertility,
• 27:13
  the
• 27:13
  intended
• 27:14
  parent
• 27:14
  is
• 27:14
  essentially
• 27:15
  sponsoring
• 27:16
  the
• 27:16
  cost
• 27:17
  of
• 27:17
  the
• 27:17
  egg
• 27:17
  freezing
• 27:18
  cycle
• 27:18
  for
• 27:18
  the
• 27:19
  woman
• 27:19
  on
• 27:19
  the
• 27:19
  split
• 27:20
  program
• 27:20
  side
• 27:21
  in
• 27:21
  traditional
• 27:22
  egg
• 27:22
  donation,
• 27:22
  not
• 27:23
  only
• 27:23
  would
• 27:23
  they
• 27:23
  be
• 27:23
  paying
• 27:24
  for
• 27:24
  that
• 27:24
  egg
• 27:24
  donation
• 27:25
  cycle
• 27:25
  in
• 27:26
  the
• 27:26
  same
• 27:26
  way,
• 27:26
  but
• 27:26
  they'd
• 27:27
  also
• 27:27
  be
• 27:27
  paying
• 27:28
  her
• 27:28
  cash
• 27:28
  compensation.
• 27:29
  It
• 27:29
  is
• 27:29
  not
• 27:30
  they're
• 27:30
  typically
• 27:31
  paying
• 27:31
  for
• 27:31
  it,
• 27:32
  it's
• 27:32
  just
• 27:32
  they
• 27:32
  aren't
• 27:32
  paying
• 27:33
  cash
• 27:33
  compensation,
• 27:33
  which
• 27:34
  is
• 27:34
  great.
• 27:34
  And
• 27:34
  so
• 27:35
  it
• 27:35
  is
• 27:35
  something
• 27:36
  that
• 27:36
  I
• 27:36
  think
• 27:36
  intended
• 27:37
  parents
• 27:37
  feel
• 27:38
  prouder
• 27:39
  to
• 27:39
  tell
• 27:40
  their
• 27:40
  future
• 27:40
  child
• 27:41
  someday
• 27:41
  in
• 27:41
  terms
• 27:42
  of
• 27:42
  how
• 27:43
  they
• 27:43
  brought
• 27:43
  them
• 27:43
  into
• 27:44
  the
• 27:44
  world.
• 27:45
  I
• 27:45
  love
• 27:45
  that
• 27:45
  it's
• 27:46
  beautiful.
• 27:47
  And
• 27:47
  so
• 27:47
  you
• 27:47
  have
• 27:48
  a
• 27:48
  baby
• 27:49
  guarantee?
• 27:50
  Yes.
• 27:51
  Yeah.
• 27:51
  What
• 27:52
  is
• 27:52
  that?
• 27:52
  Yeah.
• 27:53
  So
• 27:53
  it's
• 27:53
  really.
• 27:54
  We
• 27:55
  felt
• 27:55
  strongly
• 27:56
  that
• 27:56
  we
• 27:57
  wanted
• 27:57
  intended
• 27:58
  parents
• 27:58
  to
• 27:58
  know
• 27:59
  that
• 28:00
  when
• 28:01
  working
• 28:01
  with
• 28:01
  co
• 28:01
  Fertility.
• 28:02
  To
• 28:02
  us,
• 28:03
  this
• 28:03
  isn't
• 28:03
  just
• 28:04
  like
• 28:04
  a
• 28:04
  one
• 28:04
  and
• 28:04
  done.
• 28:06
  You
• 28:06
  pay
• 28:06
  us
• 28:07
  and
• 28:07
  we
• 28:08
  don't
• 28:08
  care
• 28:08
  what
• 28:08
  happens.
• 28:09
  Like,
• 28:10
  we
• 28:11
  felt
• 28:11
  strongly
• 28:12
  that
• 28:12
  we
• 28:12
  needed
• 28:12
  to
• 28:12
  have
• 28:14
  a
• 28:14
  best
• 28:14
  in
• 28:14
  class
• 28:15
  sort
• 28:16
  of
• 28:16
  guarantee
• 28:16
  program
• 28:17
  that
• 28:17
  says,
• 28:17
  hey,
• 28:18
  we're
• 28:18
  with
• 28:18
  you
• 28:19
  until
• 28:19
  you
• 28:20
  have
• 28:20
  a
• 28:20
  baby.
• 28:21
  And
• 28:21
  so
• 28:21
  if
• 28:22
  it
• 28:22
  doesn't
• 28:23
  work
• 28:23
  out
• 28:23
  that
• 28:23
  an
• 28:23
  intended
• 28:24
  parent
• 28:24
  has
• 28:25
  a
• 28:25
  baby
• 28:25
  through
• 28:26
  their
• 28:26
  journey
• 28:27
  with
• 28:27
  CO
• 28:27
  Fertility,
• 28:27
  we
• 28:28
  will
• 28:28
  rematch
• 28:28
  them
• 28:29
  with
• 28:29
  another
• 28:29
  donor
• 28:30
  at
• 28:30
  no
• 28:30
  additional
• 28:31
  cost.
• 28:31
  They
• 28:31
  would
• 28:32
  pay
• 28:32
  for
• 28:32
  the
• 28:32
  cycle.
• 28:33
  We
• 28:33
  can't
• 28:33
  cover
• 28:33
  the
• 28:33
  cost
• 28:34
  they
• 28:34
  pay
• 28:34
  to
• 28:34
  the
• 28:34
  clinic,
• 28:35
  but
• 28:35
  we
• 28:35
  can
• 28:36
  cover
• 28:36
  the
• 28:37
  cost
• 28:37
  they
• 28:37
  would
• 28:37
  pay
• 28:37
  to
• 28:38
  CO
• 28:38
  Fertility.
• 28:38
  That's
• 28:39
  important
• 28:39
  to
• 28:39
  us,
• 28:40
  especially
• 28:40
  as
• 28:40
  a
• 28:40
  newer
• 28:41
  company.
• 28:41
  We
• 28:42
  wanted
• 28:42
  them
• 28:42
  to
• 28:42
  feel
• 28:43
  comfortable
• 28:43
  working
• 28:44
  with
• 28:44
  us.
• 28:44
  That's
• 28:45
  one
• 28:45
  of
• 28:45
  the
• 28:45
  ways
• 28:45
  we
• 28:45
  can
• 28:45
  help
• 28:46
  ease
• 28:47
  that
• 28:47
  for
• 28:47
  them.
• 28:48
  This
• 28:48
  idea
• 28:49
  of
• 28:49
  making
• 28:49
  that
• 28:49
  kind
• 28:50
  of
• 28:50
  promise,
• 28:51
  it
• 28:51
  humanizes
• 28:53
  the
• 28:53
  whole
• 28:53
  experience.
• 28:54
  Exactly
• 28:55
  right.
• 28:55
  And
• 28:56
  Sassen's
• 28:57
  the
• 28:57
  edges.
• 28:58
  I
• 28:58
  get
• 28:58
  the
• 28:58
  feeling
• 28:59
  as
• 28:59
  I
• 28:59
  go.
• 28:59
  Through
• 28:59
  your
• 29:00
  website
• 29:00
  that
• 29:00
  you
• 29:01
  really
• 29:01
  care.
• 29:02
  To
• 29:02
  say
• 29:03
  the
• 29:03
  least,
• 29:03
  that
• 29:04
  someone
• 29:04
  actually
• 29:04
  once
• 29:04
  said
• 29:05
  to
• 29:05
  me
• 29:05
  that
• 29:05
  covertility
• 29:06
  felt
• 29:06
  like
• 29:06
  a
• 29:06
  hug
• 29:06
  of
• 29:07
  a
• 29:07
  brand.
• 29:07
  And
• 29:08
  that's
• 29:08
  what
• 29:08
  it
• 29:08
  feels
• 29:09
  like
• 29:09
  at
• 29:09
  every
• 29:09
  touch
• 29:09
  point
• 29:10
  because
• 29:10
  that's
• 29:11
  what
• 29:11
  the
• 29:12
  people
• 29:12
  on
• 29:12
  the
• 29:12
  other
• 29:12
  side
• 29:12
  are
• 29:13
  giving
• 29:13
  to
• 29:13
  you,
• 29:13
  you
• 29:14
  know,
• 29:14
  And
• 29:14
  I
• 29:14
  think
• 29:14
  there
• 29:15
  are
• 29:15
  a
• 29:15
  lot
• 29:15
  of
• 29:15
  egg
• 29:16
  donation
• 29:16
  companies,
• 29:16
  sadly,
• 29:17
  that
• 29:17
  won't
• 29:18
  even
• 29:18
  put
• 29:18
  the
• 29:19
  leadership
• 29:19
  team
• 29:19
  of
• 29:19
  the
• 29:20
  company
• 29:20
  on
• 29:20
  the
• 29:20
  website.
• 29:20
  Like
• 29:21
  you
• 29:21
  don't
• 29:21
  know
• 29:21
  who
• 29:21
  owns
• 29:22
  it.
• 29:22
  And
• 29:22
  I
• 29:22
  hate
• 29:22
  that.
• 29:23
  Right.
• 29:23
  Like
• 29:24
  it's
• 29:24
  a
• 29:24
  really
• 29:24
  personal
• 29:25
  thing.
• 29:25
  It's
• 29:25
  a
• 29:26
  really
• 29:26
  personal
• 29:26
  decision.
• 29:27
  I'm
• 29:28
  glad
• 29:28
  that
• 29:28
  comes
• 29:28
  through.
• 29:29
  I
• 29:29
  just
• 29:29
  found
• 29:30
  that
• 29:30
  to
• 29:30
  be
• 29:30
  remarkable.
• 29:32
  Thank
• 29:32
  you.
• 29:32
  When
• 29:32
  you're
• 29:33
  going
• 29:33
  through
• 29:33
  it,
• 29:33
  and
• 29:34
  I
• 29:34
  haven't
• 29:34
  been
• 29:34
  through
• 29:34
  it,
• 29:34
  but
• 29:35
  my
• 29:35
  husband
• 29:36
  and
• 29:36
  his
• 29:36
  ex
• 29:37
  wife
• 29:37
  went
• 29:37
  through
• 29:38
  fertility
• 29:38
  challenges
• 29:39
  when
• 29:40
  getting
• 29:40
  pregnant
• 29:40
  with
• 29:41
  Amelia,
• 29:41
  our
• 29:42
  oldest,
• 29:42
  who's
• 29:43
  23.
• 29:44
  It's
• 29:44
  just
• 29:45
  so
• 29:45
  hard
• 29:45
  when
• 29:46
  you're
• 29:46
  going
• 29:46
  through
• 29:47
  those
• 29:47
  motions
• 29:48
  and
• 29:49
  everything.
• 29:49
  It
• 29:49
  just
• 29:50
  feels
• 29:50
  there
• 29:50
  is
• 29:50
  no
• 29:50
  guarantee.
• 29:51
  And
• 29:51
  yet
• 29:52
  here's
• 29:52
  co
• 29:52
  fertility
• 29:53
  who
• 29:54
  is
• 29:54
  doing
• 29:55
  whatever
• 29:55
  they
• 29:55
  can
• 29:55
  to
• 29:56
  give
• 29:56
  you
• 29:56
  a
• 29:56
  guarantee
• 29:57
  and
• 29:57
  feel
• 29:58
  like
• 29:58
  that's
• 29:58
  understanding
• 29:59
  at
• 30:00
  the
• 30:00
  depths
• 30:00
  of
• 30:00
  the
• 30:00
  soul
• 30:01
  of
• 30:01
  that
• 30:01
  mom
• 30:02
  and
• 30:02
  husband
• 30:03
  or
• 30:03
  whatever.
• 30:04
  Two
• 30:04
  parents
• 30:04
  or
• 30:05
  whatever.
• 30:05
  Single
• 30:05
  parent,
• 30:06
  like
• 30:06
  what
• 30:07
  they're
• 30:07
  longing
• 30:08
  for.
• 30:09
  Yeah.
• 30:09
  And
• 30:09
  I,
• 30:10
  you
• 30:10
  know,
• 30:10
  to
• 30:10
  have
• 30:11
  my
• 30:11
  second
• 30:11
  child
• 30:12
  went
• 30:12
  through
• 30:13
  secondary
• 30:13
  infertility,
• 30:14
  which
• 30:14
  is
• 30:15
  something
• 30:15
  I
• 30:15
  wish
• 30:15
  more
• 30:15
  people
• 30:16
  knew
• 30:16
  about.
• 30:16
  It's
• 30:16
  this
• 30:17
  idea
• 30:17
  that
• 30:18
  you
• 30:18
  get
• 30:19
  pregnant
• 30:19
  with
• 30:19
  your
• 30:19
  first
• 30:20
  no
• 30:21
  problem.
• 30:21
  You
• 30:21
  stay
• 30:21
  pregnant,
• 30:22
  no
• 30:22
  problem.
• 30:23
  And
• 30:23
  so
• 30:23
  you
• 30:23
  sort
• 30:24
  of
• 30:24
  have
• 30:24
  this
• 30:24
  false
• 30:25
  sense
• 30:25
  of
• 30:25
  security
• 30:26
  that
• 30:26
  you're
• 30:26
  not
• 30:26
  someone
• 30:26
  who
• 30:27
  struggles
• 30:27
  with
• 30:27
  fertility
• 30:28
  issues.
• 30:28
  And
• 30:28
  then
• 30:29
  by
• 30:29
  the
• 30:29
  time
• 30:29
  you're
• 30:30
  trying
• 30:30
  for
• 30:30
  number
• 30:30
  two
• 30:31
  or
• 30:31
  number
• 30:31
  three
• 30:31
  or
• 30:31
  a
• 30:31
  subsequent
• 30:33
  pregnancy
• 30:34
  and
• 30:34
  it's
• 30:34
  harder
• 30:35
  to
• 30:35
  get
• 30:35
  pregnant
• 30:35
  and
• 30:35
  stay
• 30:35
  pregnant.
• 30:36
  Ultimately
• 30:36
  I
• 30:37
  had
• 30:37
  success
• 30:37
  doing
• 30:38
  IVF
• 30:39
  with
• 30:39
  my
• 30:40
  own
• 30:40
  eggs.
• 30:41
  Literally
• 30:41
  to
• 30:41
  have
• 30:42
  one.
• 30:42
  I
• 30:42
  had
• 30:42
  one
• 30:43
  embryo
• 30:43
  and
• 30:44
  now
• 30:45
  his
• 30:45
  name
• 30:45
  is
• 30:45
  Jonah.
• 30:46
  He's
• 30:46
  snapping
• 30:47
  upstairs.
• 30:48
  That
• 30:48
  experience
• 30:49
  going
• 30:49
  through
• 30:49
  IVF
• 30:50
  myself
• 30:51
  helped
• 30:52
  to
• 30:52
  think
• 30:52
  about
• 30:52
  and
• 30:52
  understand
• 30:53
  our
• 30:53
  members
• 30:54
  in
• 30:54
  a
• 30:54
  different
• 30:54
  way
• 30:55
  than
• 30:55
  I
• 30:55
  did
• 30:55
  before.
• 30:56
  I
• 30:56
  think
• 30:57
  the
• 30:57
  more
• 30:57
  founders
• 30:58
  can
• 30:58
  build
• 30:59
  in
• 30:59
  spaces
• 31:00
  that
• 31:00
  they
• 31:00
  deeply
• 31:02
  understand,
• 31:02
  having
• 31:03
  gone
• 31:03
  through
• 31:03
  to
• 31:04
  some
• 31:04
  extent
• 31:04
  themselves.
• 31:05
  I
• 31:05
  think
• 31:05
  it
• 31:06
  shows
• 31:07
  absolutely
• 31:08
  that
• 31:08
  level.
• 31:09
  Of
• 31:09
  empathy
• 31:09
  and
• 31:09
  understanding.
• 31:10
  And
• 31:10
  then
• 31:10
  you
• 31:10
  really
• 31:11
  are
• 31:12
  in
• 31:12
  love
• 31:12
  with
• 31:12
  the
• 31:12
  problem,
• 31:12
  as
• 31:13
  you
• 31:13
  said
• 31:13
  before.
• 31:14
  Yes.
• 31:14
  This
• 31:15
  theme
• 31:15
  of
• 31:15
  being
• 31:15
  in
• 31:15
  love
• 31:16
  with
• 31:16
  the
• 31:16
  problem.
• 31:17
  So
• 31:17
  women's
• 31:18
  health
• 31:18
  is
• 31:18
  a
• 31:18
  big
• 31:19
  area.
• 31:19
  Right.
• 31:20
  We've
• 31:20
  neglected
• 31:21
  it
• 31:21
  as
• 31:21
  a
• 31:21
  society
• 31:22
  for
• 31:22
  a
• 31:22
  long
• 31:22
  time.
• 31:23
  Forever.
• 31:23
  And
• 31:24
  so
• 31:24
  what
• 31:24
  do
• 31:24
  you
• 31:24
  believe
• 31:25
  the
• 31:25
  role
• 31:26
  of
• 31:26
  women
• 31:27
  and
• 31:27
  women
• 31:27
  led
• 31:28
  companies
• 31:28
  have
• 31:29
  in
• 31:30
  shaping
• 31:30
  our
• 31:30
  future
• 31:31
  of
• 31:32
  reproductive
• 31:33
  health
• 31:33
  and
• 31:33
  equity?
• 31:34
  Yeah.
• 31:35
  You
• 31:35
  know,
• 31:35
  I
• 31:35
  just
• 31:36
  bought
• 31:36
  a
• 31:36
  T
• 31:36
  shirt
• 31:36
  that
• 31:36
  says
• 31:37
  fund
• 31:37
  women's
• 31:38
  health.
• 31:38
  I
• 31:39
  wear
• 31:39
  it
• 31:39
  proudly
• 31:40
  because
• 31:40
  it's
• 31:41
  such
• 31:41
  an
• 31:41
  underfunded
• 31:42
  space.
• 31:43
  I
• 31:44
  have
• 31:44
  never.
• 31:44
  I'm
• 31:45
  so
• 31:45
  blown
• 31:45
  away
• 31:46
  by
• 31:46
  the
• 31:47
  amount
• 31:48
  of
• 31:48
  people
• 31:49
  and
• 31:49
  caliber
• 31:50
  of
• 31:50
  talent
• 31:50
  who
• 31:51
  want
• 31:51
  to
• 31:51
  work
• 31:52
  in
• 31:52
  women's
• 31:52
  health.
• 31:53
  Every
• 31:53
  time
• 31:53
  we
• 31:54
  post
• 31:54
  a
• 31:54
  role,
• 31:54
  we
• 31:54
  get
• 31:55
  hundreds
• 31:55
  of
• 31:55
  applications
• 31:56
  of
• 31:56
  people
• 31:56
  who
• 31:56
  are
• 31:57
  desperate
• 31:57
  to
• 31:57
  work
• 31:58
  in
• 31:58
  women's
• 31:58
  health.
• 31:59
  I
• 31:59
  just
• 31:59
  wish
• 32:00
  there
• 32:00
  were
• 32:00
  more
• 32:00
  opportunities.
• 32:01
  We
• 32:01
  have
• 32:02
  really
• 32:02
  smartly
• 32:03
  bright
• 32:03
  people
• 32:03
  who
• 32:04
  want
• 32:04
  to
• 32:04
  solve
• 32:04
  problems
• 32:05
  in
• 32:05
  the
• 32:05
  space.
• 32:06
  We
• 32:06
  need
• 32:06
  more
• 32:06
  people
• 32:07
  who
• 32:07
  are
• 32:07
  willing
• 32:08
  to
• 32:08
  step
• 32:08
  up
• 32:08
  to
• 32:08
  the
• 32:09
  plate
• 32:09
  to
• 32:09
  start
• 32:09
  these
• 32:10
  companies,
• 32:11
  get
• 32:11
  out
• 32:11
  there
• 32:11
  for
• 32:12
  venture
• 32:12
  funding
• 32:12
  in
• 32:12
  this
• 32:13
  space
• 32:13
  and
• 32:13
  go
• 32:13
  for
• 32:14
  it.
• 32:14
  It's
• 32:14
  really
• 32:14
  daunting.
• 32:15
  It's
• 32:15
  scary.
• 32:15
  It's
• 32:16
  hard,
• 32:16
  especially
• 32:16
  when
• 32:16
  you
• 32:16
  see
• 32:17
  how
• 32:17
  little
• 32:17
  funding
• 32:17
  goes
• 32:18
  to
• 32:18
  it.
• 32:18
  But
• 32:18
  I
• 32:19
  purposely
• 32:19
  wore
• 32:19
  that
• 32:19
  T
• 32:20
  shirt
• 32:20
  to
• 32:20
  our
• 32:20
  most
• 32:21
  recent
• 32:21
  board
• 32:21
  meeting
• 32:22
  because
• 32:23
  I
• 32:23
  wanted
• 32:23
  our
• 32:24
  investors
• 32:24
  who
• 32:25
  are
• 32:25
  on
• 32:25
  our
• 32:25
  board
• 32:25
  to
• 32:26
  just
• 32:26
  Be
• 32:26
  reminded
• 32:27
  that,
• 32:27
  like,
• 32:27
  keep
• 32:27
  putting
• 32:27
  your
• 32:28
  money
• 32:28
  into
• 32:28
  women's
• 32:28
  health,
• 32:29
  because
• 32:29
  look
• 32:29
  what
• 32:29
  it's
• 32:30
  doing.
• 32:30
  We
• 32:30
  have
• 32:31
  a
• 32:31
  huge
• 32:31
  responsibility
• 32:32
  to
• 32:32
  move
• 32:32
  the
• 32:32
  needle
• 32:33
  and
• 32:33
  make
• 32:33
  change.
• 32:34
  And
• 32:34
  I
• 32:34
  think
• 32:34
  we're
• 32:35
  probably
• 32:35
  as
• 32:35
  startups,
• 32:36
  you
• 32:36
  can
• 32:36
  be
• 32:37
  the.
• 32:38
  And
• 32:38
  you
• 32:38
  can
• 32:38
  move
• 32:38
  the
• 32:38
  fastest
• 32:39
  and
• 32:39
  you
• 32:39
  can
• 32:40
  like,
• 32:40
  solve
• 32:41
  the
• 32:41
  right
• 32:41
  problems.
• 32:42
  So
• 32:42
  get
• 32:43
  after
• 32:43
  it.
• 32:43
  Honestly,
• 32:45
  I
• 32:45
  was
• 32:45
  at
• 32:45
  a
• 32:45
  dinner
• 32:46
  recently
• 32:47
  where
• 32:47
  we
• 32:47
  were
• 32:47
  talking
• 32:48
  about
• 32:48
  how
• 32:48
  to
• 32:49
  bridge
• 32:49
  the
• 32:50
  women's
• 32:50
  health
• 32:50
  gap.
• 32:50
  And
• 32:51
  we
• 32:51
  had
• 32:51
  a
• 32:51
  lot
• 32:51
  of
• 32:52
  private
• 32:52
  equity
• 32:53
  partners
• 32:53
  there.
• 32:54
  They
• 32:54
  were
• 32:54
  saying
• 32:55
  that
• 32:56
  their
• 32:56
  biggest
• 32:56
  challenge
• 32:57
  right
• 32:57
  now
• 32:57
  is
• 32:57
  there's
• 32:58
  just
• 32:58
  not
• 32:58
  enough
• 32:58
  companies
• 32:59
  in
• 32:59
  the
• 32:59
  pipeline
• 33:00
  that
• 33:00
  are
• 33:00
  big
• 33:00
  enough.
• 33:02
  So,
• 33:02
  you
• 33:02
  know,
• 33:02
  like
• 33:03
  this
• 33:03
  pipeline
• 33:03
  problem
• 33:04
  of.
• 33:05
  Part
• 33:05
  of
• 33:05
  the
• 33:05
  problem
• 33:05
  is
• 33:06
  that,
• 33:06
  like,
• 33:08
  to
• 33:08
  go
• 33:09
  from
• 33:10
  a
• 33:10
  seed
• 33:10
  stage
• 33:10
  company
• 33:11
  to
• 33:11
  series
• 33:11
  A
• 33:12
  is
• 33:12
  super
• 33:12
  challenging.
• 33:12
  Then
• 33:12
  even
• 33:13
  more
• 33:13
  trying
• 33:13
  to
• 33:13
  get
• 33:13
  to
• 33:13
  series
• 33:14
  B
• 33:14
  because
• 33:16
  these.
• 33:17
  Sorry,
• 33:17
  I
• 33:17
  should,
• 33:18
  but,
• 33:18
  like,
• 33:18
  the
• 33:18
  VCs
• 33:19
  are
• 33:19
  basically
• 33:19
  like
• 33:20
  the
• 33:20
  amount
• 33:20
  of
• 33:20
  times
• 33:20
  I
• 33:20
  got
• 33:21
  asked,
• 33:21
  like,
• 33:21
  well,
• 33:22
  like,
• 33:22
  why,
• 33:23
  why
• 33:23
  wouldn't,
• 33:24
  you
• 33:24
  know,
• 33:24
  progeny
• 33:25
  or
• 33:25
  kind
• 33:25
  body
• 33:25
  or
• 33:26
  maven,
• 33:26
  just
• 33:26
  build
• 33:27
  what
• 33:27
  you're
• 33:27
  building.
• 33:28
  And
• 33:28
  I'm
• 33:28
  like,
• 33:29
  are
• 33:29
  you
• 33:29
  saying
• 33:29
  there
• 33:30
  can
• 33:30
  literally
• 33:30
  only
• 33:30
  be
• 33:31
  3
• 33:32
  company
• 33:33
  space?
• 33:34
  Would
• 33:34
  you
• 33:34
  say
• 33:34
  that
• 33:34
  in
• 33:35
  every
• 33:35
  other
• 33:35
  space
• 33:36
  that
• 33:36
  you're
• 33:36
  fueling
• 33:36
  multiple
• 33:37
  competitors
• 33:37
  in
• 33:38
  any
• 33:38
  given
• 33:38
  sector?
• 33:39
  Yes,
• 33:39
  that's
• 33:40
  right.
• 33:40
  That's
• 33:40
  right.
• 33:40
  One
• 33:41
  hand,
• 33:41
  they're
• 33:41
  saying
• 33:41
  there
• 33:41
  aren't
• 33:41
  enough
• 33:42
  companies
• 33:42
  that
• 33:42
  are
• 33:42
  big
• 33:42
  enough,
• 33:42
  but
• 33:43
  they're
• 33:43
  not
• 33:43
  funding.
• 33:44
  Right.
• 33:46
  That
• 33:46
  want
• 33:46
  to
• 33:46
  get
• 33:46
  bigger.
• 33:47
  Exactly.
• 33:47
  And
• 33:48
  so
• 33:48
  this
• 33:48
  was
• 33:48
  kind
• 33:48
  of.
• 33:49
  My
• 33:49
  point
• 33:49
  is
• 33:50
  that
• 33:50
  there's
• 33:51
  your
• 33:51
  company,
• 33:51
  you've
• 33:52
  received
• 33:53
  series
• 33:54
  A
• 33:54
  funding.
• 33:54
  Yeah.
• 33:55
  And
• 33:55
  there's.
• 33:55
  There
• 33:56
  are
• 33:56
  more
• 33:56
  getting
• 33:58
  seed
• 33:58
  and
• 33:59
  precede,
• 34:00
  but
• 34:00
  we
• 34:00
  see
• 34:00
  a
• 34:00
  dearth
• 34:01
  when
• 34:02
  it
• 34:02
  comes
• 34:02
  to
• 34:02
  series
• 34:03
  A
• 34:03
  and
• 34:04
  B.
• 34:04
  Yeah.
• 34:05
  That
• 34:05
  scaling.
• 34:06
  So
• 34:06
  there
• 34:06
  are
• 34:06
  fewer
• 34:07
  women
• 34:07
  in
• 34:08
  those
• 34:08
  series
• 34:08
  A
• 34:09
  and
• 34:09
  B,
• 34:09
  the
• 34:09
  bigger
• 34:10
  funds
• 34:10
  that
• 34:10
  can
• 34:10
  make
• 34:10
  those
• 34:11
  bigger
• 34:11
  investments.
• 34:12
  You
• 34:12
  are
• 34:12
  a
• 34:13
  unicorn
• 34:13
  in
• 34:14
  the
• 34:14
  making
• 34:14
  for
• 34:14
  sure.
• 34:15
  And
• 34:15
  you're
• 34:16
  showing
• 34:16
  us
• 34:16
  the
• 34:17
  way
• 34:17
  to
• 34:18
  do
• 34:18
  it
• 34:18
  and
• 34:18
  that
• 34:18
  it
• 34:19
  can
• 34:19
  be
• 34:19
  done.
• 34:20
  And
• 34:20
  we
• 34:20
  just
• 34:20
  need
• 34:20
  to
• 34:21
  keep
• 34:21
  going.
• 34:21
  Right.
• 34:21
  You
• 34:22
  must
• 34:22
  meet
• 34:22
  founders
• 34:23
  all
• 34:23
  the
• 34:23
  time
• 34:23
  in
• 34:23
  your
• 34:23
  space
• 34:24
  who
• 34:24
  have
• 34:24
  ideas
• 34:25
  that
• 34:25
  gonna
• 34:26
  make
• 34:26
  a
• 34:26
  difference.
• 34:27
  Yes,
• 34:28
  they
• 34:28
  totally
• 34:29
  do.
• 34:29
  And
• 34:29
  that's
• 34:30
  why
• 34:30
  I'm
• 34:30
  like,
• 34:30
  let's
• 34:31
  figure
• 34:31
  out
• 34:31
  how
• 34:31
  we
• 34:32
  raise
• 34:32
  this
• 34:32
  money.
• 34:32
  How
• 34:32
  do
• 34:32
  we
• 34:33
  do
• 34:33
  it?
• 34:33
  We're
• 34:33
  in
• 34:33
  it
• 34:33
  together.
• 34:34
  All
• 34:35
  right,
• 34:35
  so
• 34:35
  if
• 34:35
  you
• 34:36
  could
• 34:36
  give
• 34:36
  one
• 34:37
  piece
• 34:37
  of
• 34:37
  truth
• 34:38
  into
• 34:38
  the
• 34:38
  ear
• 34:39
  of
• 34:39
  every
• 34:39
  woman
• 34:40
  founder
• 34:40
  listening
• 34:41
  right
• 34:41
  now,
• 34:42
  and
• 34:42
  especially
• 34:43
  those
• 34:43
  navigating
• 34:44
  doubt,
• 34:45
  what
• 34:45
  would
• 34:45
  you
• 34:46
  say?
• 34:46
  Just
• 34:47
  keep
• 34:47
  going.
• 34:48
  Just
• 34:49
  keep
• 34:49
  going.
• 34:50
  Yeah.
• 34:51
  Keep
• 34:51
  going.
• 34:53
  Yeah,
• 34:54
  I
• 34:54
  love
• 34:54
  that.
• 34:56
  And
• 34:57
  so
• 34:57
  listeners
• 34:57
  can
• 34:58
  learn
• 34:58
  more
• 34:59
  about
• 34:59
  co
• 35:00
  fertility@cofertility.com
• 35:03
  right.
• 35:04
  Anything
• 35:04
  else
• 35:04
  you
• 35:05
  would
• 35:05
  like
• 35:05
  to
• 35:06
  add.
• 35:07
  Follow
• 35:07
  us
• 35:07
  on
• 35:07
  Instagram
• 35:09
  at
• 35:09
  cofertility
• 35:10
  or
• 35:10
  follow
• 35:10
  me
• 35:10
  at
• 35:11
  Lauren
• 35:11
  Mackler,
• 35:12
  M
• 35:12
  A
• 35:13
  K
• 35:13
  L
• 35:13
  E
• 35:13
  R
• 35:14
  and
• 35:14
  really
• 35:14
  keep
• 35:15
  going.
• 35:15
  The
• 35:15
  only
• 35:15
  way
• 35:16
  out
• 35:16
  is
• 35:16
  through.
• 35:17
  Let's
• 35:17
  go.
• 35:18
  Yeah,
• 35:18
  exactly.
• 35:20
  Well,
• 35:20
  thank
• 35:21
  you
• 35:21
  Lauren.
• 35:22
  Thank
• 35:22
  you
• 35:22
  so
• 35:22
  much
• 35:22
  for
• 35:23
  joining
• 35:23
  us
• 35:23
  today
• 35:23
  on
• 35:23
  the
• 35:24
  Wisdom
• 35:24
  of
• 35:24
  Women
• 35:25
  Show.
• 35:25
  Thank
• 35:26
  you
• 35:26
  for
• 35:26
  illuminating
• 35:27
  the
• 35:27
  path
• 35:28
  to
• 35:28
  unlocking
• 35:29
  opportunities
• 35:29
  for
• 35:30
  growth
• 35:30
  and
• 35:30
  prosperity
• 35:31
  for
• 35:31
  women
• 35:31
  led
• 35:31
  enterprises.
• 35:33
  We
• 35:33
  value
• 35:34
  your
• 35:34
  experience
• 35:35
  and
• 35:35
  wisdom
• 35:36
  and
• 35:36
  your
• 35:37
  incredible
• 35:37
  progress.
• 35:38
  Thank
• 35:38
  you
• 35:39
  so
• 35:39
  much.
• 35:39
  It's
• 35:40
  really
• 35:40
  fun.
• 35:40
  Thanks
• 35:41
  for
• 35:41
  having
• 35:41
  me.
• 35:42
  So
• 35:42
  for
• 35:43
  everybody
• 35:43
  listening,
• 35:43
  thank
• 35:44
  you
• 35:44
  for
• 35:44
  being
• 35:44
  here.
• 35:45
  And
• 35:45
  be
• 35:46
  sure
• 35:46
  to
• 35:46
  follow
• 35:46
  like
• 35:47
  share
• 35:47
  the
• 35:48
  Wisdom
• 35:48
  of
• 35:48
  Women
• 35:49
  show
• 35:49
  on
• 35:49
  whatever
• 35:50
  platform
• 35:50
  you
• 35:50
  enjoy
• 35:51
  listening
• 35:51
  to
• 35:51
  or
• 35:52
  watching.
• 35:53
  And
• 35:53
  be
• 35:53
  sure
• 35:53
  to
• 35:54
  infuse
• 35:54
  more
• 35:55
  of
• 35:55
  your
• 35:56
  wisdom
• 35:56
  into
• 35:57
  your
• 35:57
  business
• 35:58
  because
• 35:59
  that's
• 35:59
  really
• 35:59
  what
• 35:59
  your
• 36:00
  business
• 36:00
  needs
• 36:00
  more
• 36:00
  than
• 36:01
  anything.
• 36:01
  And
• 36:01
  to
• 36:01
  find
• 36:02
  out
• 36:02
  what
• 36:03
  where
• 36:03
  in
• 36:03
  your
• 36:03
  business
• 36:04
  you
• 36:04
  need
• 36:04
  your
• 36:04
  wisdom,
• 36:05
  take
• 36:05
  the
• 36:05
  Growth
• 36:05
  Readiness
• 36:06
  quiz
• 36:06
  and
• 36:07
  of
• 36:07
  course
• 36:07
  for
• 36:07
  Goods
• 36:08
  quiz
• 36:09
  and
• 36:10
  uncover
• 36:10
  where
• 36:11
  your
• 36:11
  insight
• 36:12
  side
• 36:12
  is
• 36:12
  needed
• 36:13
  most.
• 36:14
  The
• 36:14
  world
• 36:15
  is
• 36:15
  made
• 36:16
  better
• 36:16
  by
• 36:17
  women
• 36:17
  led
• 36:18
  business.
• 36:19
  So
• 36:19
  let's
• 36:20
  all
• 36:20
  go
• 36:20
  make
• 36:21
  the
• 36:21
  world
• 36:21
  a
• 36:22
  better
• 36:22
  place.
• 36:23
  Cheers.