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What Happens When You Force Conservatives to Watch Real News

In the fall of 2020, two political scientists did something that sounds simple and turned out to be one of the most unsettling media experiments in recent American history.

They paid hardcore Fox News viewers to change the channel.

Just for a month. One hour a day. Prime time.

What they found tells you almost everything you need to know about why American politics feels broken, why facts don’t seem to work anymore, and why the people you love who watch Fox News aren’t going to stop.

The Experiment

David Broockman at UC Berkeley and Joshua Kalla at Yale wanted to answer a question that sounds…

The skinny

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