Latest / Retail Media Breakfast Club
Will Agentic Media Buying Be The End Of Us All?
I've been wrestling with a question that's becoming impossible to ignore: will agentic media buying fundamentally reshape retail media, or even eliminate parts of today's ecosystem? As AI-powered agents begin making more decisions across ad buying, optimization, and measurement, it's worth asking who wins, who loses, and whether the way advertising dollars flow today will look anything like it does a year or two from now.
In this episode, I share highlights from an insightful conversation on the Ad Tech Therapy podcast, where Scott Messer and Jana Meron responded to my question about the…
The skinny
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