Not Your Mother's AGS: Inside the Rebrand of a Gaming Supplier
AGS recently launched a new brand identity at G2E, and this episode unpacks what that evolution represents for the company.
Julia Boguslawski and Nikki Davis from AGS share why the rebrand was necessary, what they wanted the market to better understand about who AGS is today, and how the new identity reflects the company's growth across slots, tables, and interactive. The conversation explores the realities of rebranding in gaming, from internal alignment and rollout strategy to how a brand lives on the show floor and in long-term customer relationships.
It's an inside look at how a gaming…
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