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Fast Five Shorts | Amazon Haul 50% Off During Big Spring Sale · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  is
• 0:00
  using
• 0:01
  its
• 0:01
  Big
• 0:02
  Spring
• 0:02
  Sale
• 0:03
  to
• 0:03
  promote
• 0:03
  Amazon
• 0:04
  Haul.
• 0:05
  The
• 0:05
  Big
• 0:05
  Spring
• 0:05
  Sale
• 0:06
  haul
• 0:06
  and
• 0:06
  is
• 0:07
  how
• 0:07
  I
• 0:07
  call
• 0:07
  it
• 0:07
  is
• 0:08
  what
• 0:08
  I
• 0:08
  call
• 0:08
  it
• 0:08
  actually.
• 0:09
  According
• 0:09
  to
• 0:09
  retail
• 0:09
  dive,
• 0:10
  Amazon
• 0:10
  said
• 0:10
  It's
• 0:10
  also
• 0:11
  offering
• 0:11
  50%
• 0:12
  off
• 0:12
  Amazon
• 0:13
  haul
• 0:13
  purchases
• 0:14
  as
• 0:14
  part
• 0:14
  of
• 0:14
  its
• 0:15
  Big
• 0:15
  Spring
• 0:16
  sale,
• 0:16
  which
• 0:17
  runs
• 0:17
  from
• 0:17
  March
• 0:18
  25th.
• 0:18
  So
• 0:19
  started
• 0:19
  yesterday
• 0:20
  to
• 0:20
  March
• 0:20
  31st.
• 0:21
  US
• 0:21
  customers
• 0:22
  who
• 0:22
  shop
• 0:22
  on
• 0:22
  Amazon
• 0:23
  Haul,
• 0:23
  a
• 0:23
  Temu
• 0:24
  and
• 0:24
  Shein
• 0:24
  like
• 0:24
  competitor
• 0:25
  that
• 0:25
  just
• 0:25
  launched
• 0:26
  in
• 0:26
  November,
• 0:27
  will
• 0:27
  automatically
• 0:27
  have
• 0:27
  the
• 0:28
  offer
• 0:28
  applied
• 0:28
  during
• 0:29
  checkout
• 0:30
  throughout
• 0:30
  the
• 0:30
  sales
• 0:31
  event.
• 0:31
  Available
• 0:32
  only
• 0:32
  via
• 0:32
  app
• 0:33
  and
• 0:33
  on
• 0:34
  mobile,
• 0:34
  all
• 0:35
  haul
• 0:35
  items
• 0:35
  are
• 0:36
  priced
• 0:36
  at
• 0:36
  $20
• 0:37
  or
• 0:37
  less,
• 0:37
  with
• 0:38
  most
• 0:38
  less
• 0:39
  than
• 0:39
  $10.
• 0:39
  And
• 0:40
  some
• 0:40
  items.
• 0:40
  This
• 0:41
  blows
• 0:41
  my
• 0:41
  mind.
• 0:42
  Priced
• 0:42
  at
• 0:42
  a
• 0:43
  dollar.
• 0:44
  So
• 0:44
  50
• 0:44
  cents,
• 0:45
  guys.
• 0:45
  Go
• 0:45
  get
• 0:45
  your
• 0:45
  50
• 0:46
  cent
• 0:46
  items.
• 0:46
  The
• 0:47
  selection
• 0:47
  includes
• 0:47
  home
• 0:48
  decor,
• 0:48
  fashion,
• 0:48
  outdoor
• 0:49
  gear
• 0:49
  and
• 0:49
  electronics.
• 0:50
  Haul
• 0:51
  orders
• 0:51
  over
• 0:51
  $25
• 0:52
  also
• 0:52
  qualify
• 0:53
  for
• 0:53
  free
• 0:54
  shipping
• 0:54
  and
• 0:54
  in
• 0:55
  one
• 0:55
  to
• 0:55
  two
• 0:55
  weeks.
• 0:56
  And
• 0:56
  50%
• 0:57
  off
• 0:57
  Amazon
• 0:58
  haul
• 0:58
  seems
• 0:58
  pretty
• 0:59
  aggressive
• 0:59
  to
• 0:59
  me.
• 1:00
  What
• 1:00
  do
• 1:00
  you
• 1:00
  think
• 1:01
  it
• 1:01
  is
• 1:02
  aggressive?
• 1:03
  I
• 1:03
  would
• 1:03
  have
• 1:03
  gone
• 1:03
  bolder
• 1:04
  actually.
• 1:05
  Yeah,
• 1:06
  I
• 1:06
  think
• 1:06
  that
• 1:07
  Amazon
• 1:08
  should
• 1:08
  free.
• 1:10
  I
• 1:10
  mean,
• 1:10
  I
• 1:11
  think.
• 1:11
  I
• 1:11
  guess
• 1:11
  I
• 1:11
  would
• 1:12
  have
• 1:12
  gone
• 1:12
  bolder.
• 1:13
  I
• 1:13
  took
• 1:13
  your
• 1:13
  question
• 1:14
  to
• 1:14
  mean,
• 1:14
  like
• 1:15
  it's
• 1:15
  pretty
• 1:15
  aggressive
• 1:16
  with
• 1:16
  the,
• 1:17
  the
• 1:17
  promotion
• 1:18
  and
• 1:18
  like
• 1:18
  the
• 1:18
  awareness
• 1:19
  that
• 1:19
  it's
• 1:19
  driving.
• 1:19
  Okay.
• 1:20
  I,
• 1:20
  I
• 1:21
  think
• 1:21
  I
• 1:21
  would
• 1:21
  have
• 1:21
  made
• 1:21
  this
• 1:22
  a
• 1:22
  bigger
• 1:22
  event
• 1:23
  and
• 1:23
  I
• 1:23
  just
• 1:23
  would
• 1:23
  have
• 1:24
  focused
• 1:24
  on
• 1:25
  Amazon
• 1:25
  Haul.
• 1:25
  I
• 1:25
  think
• 1:26
  it
• 1:26
  should
• 1:27
  be
• 1:27
  an
• 1:27
  Amazon
• 1:27
  haul
• 1:28
  that's
• 1:28
  the
• 1:28
  size
• 1:28
  of
• 1:29
  a
• 1:29
  prime
• 1:29
  day
• 1:30
  because
• 1:31
  I
• 1:31
  think
• 1:31
  that
• 1:31
  you're
• 1:31
  facing
• 1:32
  some
• 1:32
  really
• 1:32
  stiff
• 1:33
  competition
• 1:34
  with
• 1:34
  Shein
• 1:34
  and
• 1:34
  teu.
• 1:35
  You're
• 1:35
  going
• 1:36
  to
• 1:36
  continue
• 1:36
  to
• 1:36
  face
• 1:37
  that,
• 1:37
  especially
• 1:38
  with
• 1:38
  some
• 1:39
  of
• 1:39
  the
• 1:39
  advancements.
• 1:40
  Like
• 1:40
  we
• 1:40
  talked
• 1:41
  to
• 1:41
  Peter
• 1:41
  Pernode
• 1:42
  yesterday
• 1:42
  about
• 1:42
  where
• 1:42
  Shein's
• 1:43
  headed,
• 1:43
  what
• 1:44
  kind
• 1:44
  of
• 1:44
  things
• 1:44
  they're
• 1:44
  investing
• 1:45
  in.
• 1:45
  And
• 1:45
  I
• 1:46
  think
• 1:46
  for
• 1:46
  Amazon
• 1:47
  to
• 1:47
  be
• 1:47
  a
• 1:47
  true
• 1:47
  competitor,
• 1:48
  this
• 1:48
  needs
• 1:49
  to
• 1:49
  be
• 1:50
  massive.
• 1:50
  It
• 1:51
  needs
• 1:51
  to
• 1:51
  be
• 1:51
  at
• 1:51
  key
• 1:52
  points
• 1:52
  during
• 1:52
  the
• 1:52
  year,
• 1:53
  so
• 1:53
  a
• 1:53
  couple
• 1:54
  weeks
• 1:54
  ahead
• 1:54
  of
• 1:54
  holiday,
• 1:55
  a
• 1:55
  couple
• 1:56
  weeks
• 1:56
  ahead
• 1:56
  of
• 1:56
  back
• 1:56
  to
• 1:57
  college
• 1:57
  and
• 1:57
  things
• 1:58
  like
• 1:58
  that
• 1:58
  when
• 1:58
  you're
• 1:58
  ordering
• 1:59
  stuff
• 1:59
  like
• 1:59
  this.
• 2:00
  So
• 2:01
  I
• 2:01
  think,
• 2:01
  I
• 2:01
  think
• 2:02
  price
• 2:02
  point
• 2:03
  wise
• 2:03
  it
• 2:03
  seems
• 2:03
  appropriate.
• 2:04
  I
• 2:04
  think
• 2:05
  scale
• 2:05
  of
• 2:05
  the
• 2:06
  announcement
• 2:06
  like
• 2:06
  a
• 2:07
  spring
• 2:07
  sale,
• 2:08
  that
• 2:08
  means
• 2:08
  nothing
• 2:08
  to
• 2:09
  me
• 2:09
  as
• 2:09
  a
• 2:09
  consumer.
• 2:10
  A
• 2:10
  50%
• 2:11
  off
• 2:11
  Amazon
• 2:11
  Wholesale,
• 2:12
  that's
• 2:13
  something
• 2:13
  that
• 2:13
  I
• 2:13
  feel
• 2:13
  like
• 2:14
  is
• 2:14
  more.
• 2:14
  Whoa,
• 2:14
  whoa.
• 2:15
  I
• 2:15
  mean
• 2:16
  this
• 2:16
  is
• 2:16
  basically
• 2:16
  prime
• 2:16
  day
• 2:17
  for,
• 2:17
  you
• 2:17
  know,
• 2:18
  six
• 2:18
  days
• 2:18
  or
• 2:18
  whatever.
• 2:18
  This
• 2:19
  is
• 2:19
  their
• 2:19
  spring
• 2:19
  equivalent
• 2:20
  of
• 2:20
  that.
• 2:20
  You
• 2:20
  don't
• 2:20
  think
• 2:20
  that
• 2:20
  means
• 2:20
  anything
• 2:21
  to
• 2:21
  the
• 2:21
  consumer?
• 2:22
  Well,
• 2:22
  I
• 2:22
  mean,
• 2:22
  I
• 2:23
  shocked.
• 2:23
  Especially
• 2:23
  right
• 2:24
  now.
• 2:24
  No,
• 2:25
  I
• 2:25
  don't,
• 2:25
  I
• 2:25
  don't
• 2:25
  think
• 2:26
  it's
• 2:26
  as
• 2:26
  important
• 2:27
  that
• 2:27
  if
• 2:27
  you're
• 2:28
  going
• 2:28
  to.
• 2:28
  Go
• 2:28
  heading
• 2:28
  into
• 2:29
  Easter,
• 2:29
  I
• 2:29
  don't
• 2:29
  know.
• 2:29
  Okay,
• 2:30
  keep
• 2:30
  going.
• 2:30
  I
• 2:31
  think
• 2:31
  that
• 2:31
  if
• 2:31
  you're
• 2:32
  going
• 2:32
  to
• 2:32
  go,
• 2:32
  if
• 2:32
  Amazon's
• 2:33
  truly
• 2:33
  trying
• 2:33
  to
• 2:34
  compete
• 2:34
  with
• 2:34
  Hull,
• 2:34
  like
• 2:35
  that's
• 2:35
  the
• 2:35
  headline
• 2:35
  here.
• 2:35
  We're
• 2:36
  talking
• 2:36
  about
• 2:36
  hall,
• 2:36
  we're
• 2:37
  not
• 2:37
  talking
• 2:37
  about
• 2:37
  spring
• 2:38
  sale.
• 2:38
  If
• 2:39
  that's
• 2:39
  what
• 2:39
  you're
• 2:39
  gonna
• 2:39
  try
• 2:40
  to
• 2:40
  do,
• 2:40
  if
• 2:40
  that's
• 2:40
  a
• 2:41
  real
• 2:41
  objective
• 2:41
  for
• 2:42
  you
• 2:42
  as
• 2:42
  a
• 2:42
  business.
• 2:43
  Amazon,
• 2:43
  I
• 2:43
  would
• 2:43
  have
• 2:44
  gone
• 2:44
  bigger
• 2:44
  and
• 2:45
  bolder
• 2:45
  and
• 2:45
  not
• 2:46
  thrown
• 2:46
  this
• 2:46
  in
• 2:47
  with
• 2:47
  a
• 2:47
  spring
• 2:47
  sale.
• 2:48
  So
• 2:48
  you
• 2:48
  would
• 2:48
  have
• 2:48
  done
• 2:48
  something
• 2:49
  separate,
• 2:49
  standalone.
• 2:50
  That's
• 2:50
  your
• 2:50
  play.
• 2:51
  And
• 2:51
  you
• 2:51
  would
• 2:51
  do
• 2:51
  it
• 2:51
  more
• 2:51
  often
• 2:52
  too.
• 2:52
  Yes.
• 2:52
  Okay,
• 2:53
  so,
• 2:53
  but
• 2:53
  net
• 2:53
  Net,
• 2:54
  do
• 2:54
  you
• 2:54
  like
• 2:54
  this
• 2:54
  move?
• 2:56
  Which
• 2:56
  move?
• 2:56
  Just
• 2:57
  the
• 2:57
  move
• 2:57
  of
• 2:57
  like
• 2:57
  trying
• 2:58
  to
• 2:58
  get
• 2:58
  behind
• 2:58
  hall
• 2:58
  and
• 2:59
  fire
• 3:00
  sailing
• 3:00
  it
• 3:00
  on
• 3:01
  price.
• 3:01
  I
• 3:02
  think
• 3:02
  they
• 3:02
  have
• 3:02
  to.
• 3:02
  I
• 3:03
  think
• 3:03
  if
• 3:03
  they're
• 3:03
  going
• 3:03
  to
• 3:03
  stay
• 3:04
  competitive,
• 3:04
  if
• 3:05
  that's
• 3:06
  a
• 3:06
  business
• 3:06
  objective
• 3:07
  for
• 3:07
  Amazon,
• 3:08
  then
• 3:08
  yes,
• 3:08
  they
• 3:08
  have
• 3:09
  to
• 3:09
  do
• 3:09
  this.
• 3:10
  Yeah,
• 3:10
  interesting.
• 3:12
  But
• 3:12
  you
• 3:13
  know
• 3:14
  the
• 3:14
  points
• 3:14
  of.
• 3:14
  Well,
• 3:14
  I
• 3:14
  just
• 3:15
  think,
• 3:15
  I
• 3:15
  just,
• 3:15
  I
• 3:15
  think
• 3:15
  I
• 3:16
  disagree
• 3:16
  with
• 3:16
  you
• 3:17
  about
• 3:17
  the
• 3:17
  part
• 3:18
  about
• 3:18
  the
• 3:18
  spring
• 3:18
  sale
• 3:19
  in
• 3:19
  general.
• 3:19
  I
• 3:19
  think
• 3:19
  that's
• 3:19
  an
• 3:20
  important
• 3:20
  event
• 3:20
  in
• 3:20
  consumers.
• 3:21
  You
• 3:21
  know,
• 3:21
  they've
• 3:22
  done
• 3:22
  it,
• 3:22
  I
• 3:22
  think
• 3:22
  a
• 3:22
  number
• 3:22
  of
• 3:23
  years
• 3:23
  now
• 3:23
  too.
• 3:23
  I
• 3:23
  don't
• 3:23
  remember
• 3:24
  how
• 3:24
  many,
• 3:24
  but,
• 3:24
  you
• 3:24
  know,
• 3:25
  and
• 3:25
  they're
• 3:25
  doing
• 3:25
  it
• 3:25
  routinely
• 3:26
  throughout
• 3:26
  the
• 3:26
  year.
• 3:26
  So.
• 3:27
  But
• 3:27
  I
• 3:27
  think
• 3:27
  your
• 3:27
  point
• 3:27
  about,
• 3:28
  okay,
• 3:28
  how
• 3:28
  do
• 3:29
  you
• 3:29
  actually
• 3:29
  get
• 3:29
  people
• 3:30
  to
• 3:30
  haul
• 3:31
  is
• 3:31
  really
• 3:31
  what
• 3:31
  you're
• 3:31
  saying.
• 3:32
  And
• 3:32
  for
• 3:32
  me,
• 3:33
  I
• 3:33
  don't
• 3:33
  know,
• 3:34
  like,
• 3:34
  I'm
• 3:34
  kind
• 3:34
  of
• 3:34
  like,
• 3:34
  okay,
• 3:35
  you're
• 3:35
  fire
• 3:35
  selling
• 3:35
  this
• 3:36
  50%
• 3:36
  off.
• 3:37
  That's
• 3:37
  what
• 3:37
  you
• 3:37
  have
• 3:37
  to
• 3:37
  do
• 3:38
  to
• 3:38
  get
• 3:38
  people
• 3:39
  interested
• 3:39
  in
• 3:39
  it.
• 3:40
  We've
• 3:40
  seen
• 3:40
  the
• 3:40
  studies
• 3:40
  that
• 3:41
  people
• 3:41
  are
• 3:41
  not
• 3:41
  shopping
• 3:42
  it.
• 3:43
  So,
• 3:43
  you
• 3:43
  know,
• 3:43
  that,
• 3:43
  that
• 3:44
  tells
• 3:44
  me
• 3:44
  that
• 3:44
  it
• 3:45
  honestly
• 3:45
  kind
• 3:45
  of
• 3:45
  reeks
• 3:46
  of
• 3:46
  desperation
• 3:47
  to
• 3:47
  me
• 3:47
  as
• 3:47
  a
• 3:47
  merchant.
• 3:48
  I'm
• 3:48
  like,
• 3:49
  you
• 3:49
  know,
• 3:49
  the
• 3:49
  last
• 3:49
  thing
• 3:49
  I
• 3:50
  want
• 3:50
  to
• 3:50
  do
• 3:50
  is
• 3:50
  like
• 3:50
  fire
• 3:50
  sale
• 3:51
  my
• 3:51
  price
• 3:51
  to
• 3:51
  get
• 3:52
  people
• 3:52
  to
• 3:52
  do
• 3:53
  that.
• 3:53
  And
• 3:53
  so
• 3:54
  it
• 3:54
  just
• 3:54
  seems
• 3:54
  like
• 3:54
  a
• 3:54
  road
• 3:55
  to
• 3:55
  nowhere.
• 3:55
  And
• 3:56
  you
• 3:56
  know,
• 3:56
  long
• 3:56
  term,
• 3:57
  it
• 3:57
  feels
• 3:57
  like
• 3:57
  a
• 3:57
  strategy
• 3:58
  would
• 3:58
  have
• 3:58
  taken
• 3:58
  to
• 3:58
  compete
• 3:58
  with
• 3:59
  Walmart
• 3:59
  back
• 3:59
  in
• 3:59
  the
• 3:59
  day
• 4:00
  and
• 4:00
  you're
• 4:00
  going
• 4:00
  to
• 4:00
  lose
• 4:00
  that
• 4:01
  battle.
• 4:01
  So
• 4:02
  why
• 4:02
  can't
• 4:02
  she.
• 4:02
  And
• 4:03
  she
• 4:03
  and
• 4:03
  Timu
• 4:03
  can
• 4:04
  be
• 4:04
  defensible
• 4:04
  against
• 4:04
  that,
• 4:05
  especially
• 4:05
  for
• 4:05
  a
• 4:05
  week.
• 4:06
  Who
• 4:06
  cares?
• 4:06
  I'd
• 4:06
  just
• 4:06
  be
• 4:06
  like,
• 4:07
  you're
• 4:07
  a
• 4:07
  gnat
• 4:07
  in
• 4:07
  my
• 4:07
  ointment.
• 4:08
  Get
• 4:08
  the
• 4:08
  hell
• 4:08
  out
• 4:08
  of
• 4:08
  here.
• 4:08
  You
• 4:09
  know,
• 4:09
  so
• 4:09
  I
• 4:09
  don't,
• 4:10
  I
• 4:10
  don't
• 4:10
  think
• 4:10
  this
• 4:10
  is
• 4:10
  a
• 4:10
  good
• 4:10
  sign
• 4:11
  for
• 4:11
  them
• 4:11
  at.
• 4:12
  And,
• 4:13
  you
• 4:13
  know,
• 4:13
  I
• 4:13
  think
• 4:13
  it
• 4:13
  shows
• 4:13
  that
• 4:14
  there's
• 4:14
  a
• 4:14
  lack
• 4:14
  of
• 4:15
  creativity
• 4:16
  on
• 4:16
  how
• 4:17
  to,
• 4:17
  how
• 4:17
  to
• 4:18
  mimic
• 4:18
  or
• 4:18
  do
• 4:19
  what
• 4:19
  she
• 4:19
  and
• 4:19
  Timu
• 4:20
  do
• 4:20
  better.
• 4:21
  That.
• 4:21
  That's
• 4:22
  my
• 4:22
  take.
• 4:22
  You
• 4:22
  agree
• 4:22
  with
• 4:22
  that?
• 4:23
  Yeah,
• 4:23
  for
• 4:23
  sure.
• 4:23
  Yeah.
• 4:24
  No
• 4:24
  I
• 4:24
  think,
• 4:24
  I
• 4:24
  think
• 4:24
  there
• 4:25
  you're.
• 4:25
  Saying
• 4:25
  they
• 4:25
  need
• 4:26
  to
• 4:26
  do
• 4:26
  something.
• 4:26
  This
• 4:27
  isn't
• 4:27
  it.
• 4:27
  Yeah.
• 4:28
  Yeah.
• 4:28
  I
• 4:28
  think
• 4:28
  we
• 4:28
  both
• 4:28
  agree
• 4:29
  whole
• 4:29
  thing
• 4:29
  is
• 4:29
  too
• 4:30
  muddled
• 4:30
  with
• 4:30
  too
• 4:31
  many
• 4:31
  angles
• 4:32
  and
• 4:32
  just
• 4:33
  like,
• 4:33
  go
• 4:33
  after
• 4:34
  one
• 4:34
  thing
• 4:34
  are,
• 4:35
  you
• 4:35
  know,
• 4:36
  put
• 4:36
  more
• 4:36
  product
• 4:37
  sets
• 4:37
  in
• 4:38
  the
• 4:38
  spring
• 4:38
  hall,
• 4:39
  then
• 4:39
  like,
• 4:39
  figure
• 4:39
  out
• 4:39
  a
• 4:40
  way
• 4:40
  to
• 4:40
  make
• 4:41
  this
• 4:41
  as
• 4:41
  big
• 4:41
  as
• 4:41
  Prime
• 4:42
  Day.
• 4:42
  If
• 4:42
  you
• 4:42
  really,
• 4:43
  if
• 4:43
  it's
• 4:43
  a
• 4:43
  business
• 4:43
  objective.
• 4:44
  Yeah,
• 4:44
  I'd
• 4:44
  actually
• 4:45
  rather
• 4:45
  see
• 4:45
  Amazon
• 4:45
  now
• 4:46
  that
• 4:46
  I'm
• 4:46
  thinking
• 4:46
  about.
• 4:46
  I
• 4:46
  never
• 4:46
  talked
• 4:46
  about
• 4:47
  this
• 4:47
  with
• 4:47
  you,
• 4:47
  but
• 4:47
  I'd
• 4:47
  rather
• 4:47
  see
• 4:47
  Amazon,
• 4:48
  like,
• 4:48
  using
• 4:48
  their
• 4:49
  supply
• 4:49
  chain
• 4:49
  infrastructure
• 4:50
  to
• 4:51
  help
• 4:51
  other
• 4:51
  retailers
• 4:52
  mimic
• 4:52
  what
• 4:52
  she
• 4:52
  and
• 4:53
  Timu
• 4:53
  is
• 4:53
  doing.
• 4:54
  Yeah.
• 4:54
  You
• 4:54
  know,
• 4:54
  yeah.
• 4:55
  If
• 4:55
  they
• 4:55
  could
• 4:55
  do
• 4:55
  it
• 4:55
  at
• 4:55
  the.
• 4:55
  Price
• 4:56
  point,
• 4:56
  that
• 4:56
  that
• 4:56
  seems
• 4:57
  like
• 4:57
  the
• 4:57
  way
• 4:58
  to
• 4:58
  go
• 4:58
  because
• 4:58
  there's
• 4:58
  probably
• 4:58
  a
• 4:59
  lot
• 4:59
  of
• 4:59
  people
• 4:59
  that
• 4:59
  would
• 4:59
  want
• 4:59
  that
• 4:59
  from
• 5:00
  a
• 5:00
  product
• 5:00
  development
• 5:00
  perspective,
• 5:01
  especially
• 5:01
  the
• 5:02
  Shopify
• 5:02
  vendors.