Latest / Outspoken the Podcast / The Ashy Bines Sea-Moss Saga
Transcript
- 0:02Speaker 1: Hello and welcome to Outspoken. It's your dose of the
- 0:05Speaker 1: hottest influencer and pop culture news twice a week. I'm
- 0:09Speaker 1: Sophie Torver and coming up on today's show, Ashy Bynes calls.
- 0:13Speaker 2: Out a brand for ripping her off.
- 0:16Speaker 1: Jessica Wilson is forced to deny she purchased designs off
- 0:19Speaker 1: Alibaba and Sammy Guggenheimer admits she stalks other influencers. But first,
- 0:25Speaker 1: we must have had an influx of new listeners, Kate,
- 0:27Speaker 1: which is nice because we've had quite a few DMs
- 0:30Speaker 1: where people have said, Look, I'm confused. I didn't realize
- 0:33Speaker 1: that you guys were triplets. Why are there endless pregnancies?
- 0:36Speaker 1: Can you give us a bit of an explainer as
- 0:39Speaker 1: to what's going on? Perhaps we need to reinstate our
- 0:41Speaker 1: old intro because in it, we clearly state that we're
- 0:43Speaker 1: identical triplets, but we don't have identical opinions. So sometimes
- 0:47Speaker 1: things can get heated. God, that's a blast from the past.
- 0:49Speaker 1: We got rid of it because it was a bit cringe,
- 0:51Speaker 1: but maybe we need to have like a new fast
- 0:53Speaker 1: paced intro. But the reason why it seems like there's
- 0:56Speaker 1: endless pregnancies going on is because Amy and I, so
- 1:00Speaker 1: our other co-host Amy, who hasn't been on the show
- 1:02Speaker 1: for a couple of weeks now, she gave birth six
- 1:05Speaker 1: weeks ago and Amy and my pregnancies are nine weeks apart.
- 1:08Speaker 1: And you are Sophie.
- 1:09Speaker 2: And I am Sophie and this is Kate on the co-host.
- 1:13Speaker 3: Yeah.
- 1:13Speaker 1: So I have a son called Jack who is nearly
- 1:16Speaker 1: a year old and It's pretty confusing because we all
- 1:19Speaker 1: studied journalism together. We're all 36 years old. We all
- 1:22Speaker 1: got married within a year of each other. So you're
- 1:25Speaker 1: probably lucky you weren't around to hear about the endless
- 1:27Speaker 1: wedding talk and endless hen's party talk that we had
- 1:30Speaker 1: a couple of years ago.
- 1:31Speaker 3: Yeah.
- 1:31Speaker 1: But I mean, to put a bit of differences out there,
- 1:33Speaker 1: I used to work in news at Channel 7 and
- 1:35Speaker 1: then I went into PR. Amy and I have our
- 1:37Speaker 1: own PR business. Kate, you've worked in sports. public relations.
- 1:42Speaker 1: Yeah so I also studied journalism but I moved more
- 1:44Speaker 1: into the marketing and PR space so I worked at
- 1:47Speaker 1: the Adelaide 36s and the Adelaide Thunderbirds and a few
- 1:50Speaker 1: different marketing companies and then six years ago we decided
- 1:54Speaker 1: to do a podcast together. Yeah it was because we'd
- 1:57Speaker 1: actually all moved away from each other for the first
- 1:59Speaker 1: time because we were all living in a share house
- 2:01Speaker 1: together and then you know became adults and had to
- 2:04Speaker 1: move out with our partners and such and we thought
- 2:06Speaker 1: well This is a good opportunity for us to have
- 2:08Speaker 1: a joint project together. It was a bit of a
- 2:10Speaker 1: passion project, but it has become your full-time job now, Kate. Yeah,
- 2:13Speaker 1: it's still so weird when people ask me, what do
- 2:15Speaker 1: you do? Because I get really awkward, particularly around older
- 2:17Speaker 1: people that don't really get podcasts. I've been filling out
- 2:20Speaker 1: so many forms at the hospital lately. And it's like,
- 2:23Speaker 1: what is your job title? But I always just say
- 2:25Speaker 1: publicist because of my PR firm. I feel like it's
- 2:27Speaker 1: easier to explain that. But if there's any other questions
- 2:30Speaker 1: new listeners have, slide into our DMs. Maybe we have
- 2:33Speaker 1: to do a bit more of a get to know
- 2:34Speaker 1: us episode.
- 2:36Speaker 2: I don't hate anyone.
- 2:38Speaker 3: You do.
- 2:39Speaker 2: You do.
- 2:40Speaker 1: I don't. It turns out Sammy Guggenheimer is just like us.
- 2:45Speaker 1: In a Q & A, she admitted she stalks influencers
- 2:47Speaker 1: she doesn't like. Well, it's a little bit more than that.
- 2:51Speaker 1: Her roommate Lily threw her under the bus and said
- 2:53Speaker 1: that she hates some influencers. Maybe she's a listener of
- 2:56Speaker 1: this podcast then. So it all started when a follower
- 2:59Speaker 1: asked Sammy who her favorite influencer was. Let's throw to
- 3:02Speaker 1: what she said. I don't really watch a lot of
- 3:05Speaker 1: influencers stuff, but my favorite influencers are probably Sophia and Chincia.
- 3:11Speaker 2: Who else do I really like? Alex Earl.
- 3:14Speaker 1: Who else do I like?
- 3:17Speaker 3: Say.
- 3:18Speaker 2: Well, you don't like it.
- 3:21Speaker 1: Don't say that. Who's your favorite influencers?
- 3:31Speaker 2: I don't hate anyone. You do.
- 3:34Speaker 1: You do. I don't. There's a lot of people I
- 3:37Speaker 1: stalk because I know stuff about them.
- 3:41Speaker 2: Don't stalk.
- 3:43Speaker 1: I'm a baking aunt. I love it that the roommate
- 3:45Speaker 1: was dishing all of the dirt. Oh, she was really
- 3:47Speaker 1: sticking the knife in there. And you could tell Sammy
- 3:50Speaker 1: was like, shut up. I mean, there are some obvious
- 3:53Speaker 1: ones that we know she has beef with, like Sofa Dofa.
- 3:56Speaker 1: And as we discussed last week, there's speculation that her
- 3:58Speaker 1: and Izzy Armitage are no longer friends, but they did
- 4:01Speaker 1: put their podcast out together again, so they've squashed that.
- 4:04Speaker 1: There's also rumours she doesn't like Kerry Gribble. I was
- 4:07Speaker 1: thinking outside of the square, though. Remember last year at
- 4:10Speaker 1: Australian Fashion Week, Sammy was spotted with Olivia Rogers' ex,
- 4:14Speaker 1: Morgan Waterhouse? Yeah, that was quite weird because Sammy and Olivia–
- 4:19Speaker 1: They look quite similar. Yeah, they're both beautiful girls. Which
- 4:22Speaker 1: is quite ironic because Olivia seems to date guys that
- 4:25Speaker 1: look like her ex-husband, Justin McKean. I mean, both Morgan
- 4:29Speaker 1: and Olivia seem to have a tie. I wonder if
- 4:32Speaker 1: she stalks Olivia Rogers because she knows stuff about her.
- 4:36Speaker 2: I mean, I feel like there's probably.
- 4:37Speaker 1: A few people on her stalking list. I mean, we
- 4:39Speaker 1: all have a stalking rotation, don't we? And the funniest
- 4:42Speaker 1: thing about stalking rotations when you're stalking normal people is
- 4:45Speaker 1: that the normal people become celebrities to you. Oh, and
- 4:48Speaker 1: then when they put their account on private, I feel
- 4:51Speaker 1: so robbed. I'm like, hang on, what am I going
- 4:52Speaker 1: to do? What are they up to? I just think
- 4:54Speaker 1: that private accounts should not be allowed because, I mean,
- 4:58Speaker 1: the thing is we have a finster.
- 5:00Speaker 2: I have had a finster ever since I.
- 5:01Speaker 1: Got into journalism because in class we were all told
- 5:05Speaker 1: in order to get information, you need to have fake
- 5:08Speaker 1: Instagram accounts. Yeah, do we think that Sammy's got a
- 5:10Speaker 1: burner account? Oh, she'd totally have a finster. I wonder
- 5:13Speaker 1: how much effort she's put into the finster though. Because
- 5:15Speaker 1: she is stalking influencers, the likelihood of them actually seeing
- 5:19Speaker 1: the finster and saying, who the fuck is this weirdo
- 5:21Speaker 1: that keeps looking at my stuff is very low. It's
- 5:23Speaker 1: more when you are having a stalk of everyday people
- 5:26Speaker 1: that you can't really get away with having a bit
- 5:28Speaker 1: of a question mark pop up. See, I think you
- 5:30Speaker 1: can always get away with having a finster with everyone
- 5:32Speaker 1: because it could be anyone. Yeah, but some people don't
- 5:34Speaker 1: get many views on their stories and it's so obvious
- 5:37Speaker 1: when there's just some random person. fucking picture that like
- 5:40Speaker 1: a sunset that keeps popping up. Hey, that is the
- 5:43Speaker 1: profile picture of our Finster. So don't give it away.
- 5:45Speaker 2: I have to go and change it.
- 5:46Speaker 1: I actually haven't had access to our Finster for quite
- 5:47Speaker 1: some time, but yeah, it's so funny. The name of it,
- 5:50Speaker 1: I won't say what it is because people will find it,
- 5:53Speaker 1: but it's actually a name that we used to use
- 5:55Speaker 1: when I worked at the Thunderbirds. Cause we had a
- 5:57Speaker 1: Finster to try and direct positive commentary and And we
- 6:00Speaker 1: found out later that it's actually the name of one
- 6:02Speaker 1: of our Nana's best friends, which I didn't know about.
- 6:04Speaker 2: I didn't know that.
- 6:06Speaker 1: We used to like back, back, back in the day,
- 6:08Speaker 1: we used to have a Facebook finster and that was
- 6:11Speaker 1: quite a sophisticated one because in order to have a
- 6:13Speaker 1: Facebook finster, you had to have quite a number of photos.
- 6:17Speaker 1: I still feel bad about that because essentially what we
- 6:19Speaker 1: did was we found someone in a different country's Facebook
- 6:22Speaker 1: page and just copied all of their photos across, which
- 6:25Speaker 1: is terrible when you think about it. One of my
- 6:26Speaker 1: friends recently, he's had a fake Hinge account made of him.
- 6:29Speaker 1: And it was funny because at this dinner we were
- 6:31Speaker 1: talking about who in their right mind would ever do
- 6:33Speaker 1: that and steal someone's photos. And I was sitting there thinking, oh, God,
- 6:36Speaker 1: I did that like 15 years ago. I know.
- 6:37Speaker 2: It's terrible.
- 6:38Speaker 1: I feel like it wasn't the same then. I mean, also,
- 6:41Speaker 1: like I wasn't tricking anyone into dating this person. It
- 6:44Speaker 1: was just to look at other people's pages. I think
- 6:46Speaker 1: if you're catfishing people, that's where you do it. Anyway,
- 6:48Speaker 1: back to Sammy Kuchenheimer. It feels like this is confessions.
- 6:52Speaker 1: Everyone's getting to know our deepest, darkest secrets this episode. Yeah. Well,
- 6:55Speaker 1: in terms of Sammy, on her public profile, she actually
- 6:58Speaker 1: follows a lot of OG Australian influencers. So she's got
- 7:01Speaker 1: Sarah's Day, Shani Grimmon, Tammy Hembrough, Jade Twinshew, Skye Wheatley,
- 7:05Speaker 1: Steph Clare Smith, and a bunch of others. So who knows?
- 7:08Speaker 1: She may just be looking at these people's accounts on
- 7:10Speaker 1: her own and hate following them.
- 7:13Speaker 3: Someone had warned me, so I didn't waste my time,
- 7:15Speaker 3: my airtime. I didn't get my audience involved because it
- 7:18Speaker 3: has been an absolute nightmare.
- 7:20Speaker 1: Ashi Bynes has issued a warning to her fellow influencers.
- 7:24Speaker 1: Don't work with a certain CMOS brand. The OG fitness
- 7:28Speaker 1: influencer put the brand on blast after they didn't pay
- 7:31Speaker 1: her for the content she created for them. While Ashi
- 7:34Speaker 1: refrained from naming the company in her TikTok, it didn't
- 7:37Speaker 1: take her audience long cake to guess who it was. Yeah,
- 7:40Speaker 1: one brand's name kept popping up time and time again,
- 7:43Speaker 1: and that was Moss X Daily. So in the video,
- 7:46Speaker 1: she said that she wasn't going to name the company
- 7:48Speaker 1: in order to protect herself. Yet she allowed people to
- 7:51Speaker 1: go ham in the comments. It also was fairly obvious
- 7:54Speaker 1: who she was talking about because she's previously created content
- 7:57Speaker 1: for them, which people could easily find. Well, she said
- 8:00Speaker 1: people are going to work it out. I mean, the
- 8:01Speaker 1: weird thing is she still has the content up. Yeah,
- 8:03Speaker 1: but it's defamatory if people can identify who it is. Yeah, well,
- 8:07Speaker 1: there's the truth defense. So the controversial company is owned
- 8:10Speaker 1: by former maths contestant Brett Vitilio. But we will dive
- 8:14Speaker 1: into that a little bit later. For now, Sophie, what
- 8:17Speaker 1: do you know about sea moss? I see all these
- 8:19Speaker 1: influencers starting their morning routines by essentially taking a spoonful
- 8:23Speaker 1: of something that looks completely inedible and a weird texture
- 8:27Speaker 1: and then basically pulling a face and saying how gross
- 8:29Speaker 1: it tastes, but they feel so much better for doing so. Yeah,
- 8:32Speaker 1: there's been a lot of influencers spruiking it recently. It
- 8:34Speaker 1: seems to be the new superfood that we're putting into
- 8:37Speaker 1: our smoothies. I mean, it looks disgusting. Really? I have
- 8:39Speaker 1: just seen people taking spoonfuls and eating it by the
- 8:42Speaker 1: jar like that. Well, in the video, Ashley Bynes shared
- 8:45Speaker 1: she put it into a smoothie during her promotional video
- 8:47Speaker 1: for this brand. I mean, it just seems to have
- 8:49Speaker 1: popped up out of nowhere. To me, as you said,
- 8:51Speaker 1: it doesn't look very nice, but it's supposed to be
- 8:54Speaker 1: very nutritionally rich. In saying that, at this stage, there's
- 8:58Speaker 1: actually not a lot of scientific evidence that supports the
- 9:00Speaker 1: health benefits that are being spruced.
- 9:02Speaker 2: No way. No way.
- 9:04Speaker 1: I mean, I can see how the partnership aligns with
- 9:07Speaker 1: Ashley Byrne. She's all about health and fitness. It's very
- 9:09Speaker 1: on brand for her.
- 9:10Speaker 3: Yeah.
- 9:10Speaker 1: It was actually back in July last year, though, that
- 9:12Speaker 1: she worked with the brand. So she created an Instagram
- 9:15Speaker 1: reel promoting the CMOS. And she claims that she went
- 9:18Speaker 1: above and beyond. She chucked in a couple of stories
- 9:21Speaker 1: and TikTok shout outs for free.
- 9:22Speaker 2: Very generous.
- 9:23Speaker 1: And the brand was meant to pay her for her
- 9:25Speaker 1: work in August 2024. However, she says that she is
- 9:28Speaker 1: still waiting to be paid.
- 9:31Speaker 2: It's pretty bad if this is true.
- 9:33Speaker 1: Whilst this brand was messing Ashley around, she said she
- 9:35Speaker 1: started to get complaints from her followers who said that
- 9:39Speaker 1: they hadn't received their orders. So she said she followed
- 9:42Speaker 1: it up with the brand and they claimed that they
- 9:44Speaker 1: were struggling to keep up with the influx of orders
- 9:46Speaker 1: that came from her promotion. Well, I've actually added this
- 9:49Speaker 1: in like, hey, future brands who want to work with me,
- 9:51Speaker 1: I actually sell a lot of stuff. To be fair,
- 9:53Speaker 1: she said she got over a hundred complaints about people
- 9:56Speaker 1: that had purchased the product and not received it and
- 9:59Speaker 1: she said she started to become tired of being the
- 10:01Speaker 1: middle person it's bad for her brand that she's spruiking
- 10:04Speaker 1: something which hasn't arrived no it's terrible here's more of
- 10:07Speaker 1: what she.
- 10:07Speaker 3: Said trying to keep everyone happy and figure out what
- 10:11Speaker 3: was going on I didn't want you guys to feel
- 10:13Speaker 3: frustrated but I felt like part responsible because I had
- 10:15Speaker 3: promoted the brand and sent you guys to buy this
- 10:18Speaker 3: product because I recommended it and I trusted it and yeah, frustrating.
- 10:24Speaker 1: It's unclear what Ashley based this trust on because what
- 10:27Speaker 1: became apparent is she did no research into this brand
- 10:31Speaker 1: and she really didn't help the situation by saying normally
- 10:33Speaker 1: she doesn't have to research the brand or the owner.
- 10:36Speaker 1: I think this is a pretty good lesson for her.
- 10:38Speaker 1: I mean, she's an OG influencer. She's been doing a
- 10:40Speaker 1: lot of brand deals for years now. I'm surprised that
- 10:42Speaker 1: this is the first time this has happened to her. Well,
- 10:44Speaker 1: she just made it sound like she just takes any
- 10:45Speaker 1: deals for money, really. I mean, it was only when
- 10:48Speaker 1: the brand didn't pay her that she began to do
- 10:51Speaker 1: her research. And that's when she discovered a bunch of
- 10:54Speaker 1: negative reviews on TikTok and Google. Well, if she had
- 10:58Speaker 1: done her due diligence earlier, she would have quickly discovered
- 11:01Speaker 1: that this brand was not one that she would want
- 11:03Speaker 1: to align herself with. Because Kate, as you touched on
- 11:06Speaker 1: at the start of the segment, this CMOS brand is
- 11:08Speaker 1: owned by a former maths contestant called Brett. Now, He
- 11:11Speaker 1: appeared on the show in 2022 and he was married
- 11:14Speaker 1: to Tamara and the couple didn't last long. He was
- 11:17Speaker 1: later linked to fellow contestant Ella Ding and he now
- 11:21Speaker 1: dates Australian model and actor Taylor Davies. It was a
- 11:24Speaker 1: real blast from the past because I watched this series
- 11:27Speaker 1: and it's clear that Tamara is not happy with him
- 11:30Speaker 1: because she was jumping in on Ashley Bynes' comment saying
- 11:33Speaker 1: what a bad guy he is. We'll go into that
- 11:35Speaker 1: a little bit later. Yeah, well, he started this CMOS
- 11:38Speaker 1: business after maths and The company states that they're not
- 11:41Speaker 1: just a CMOS company. They're a passionate movement aimed at
- 11:44Speaker 1: revolutionizing the CMOS industry in Australia and beyond. That term
- 11:50Speaker 1: movement should have been a big enough red flag. Despite
- 11:53Speaker 1: the bold claims, Brett has constantly been forced to address
- 11:56Speaker 1: complaints that customers aren't receiving their orders correctly. He often
- 11:59Speaker 1: jumps on his Instagram stories and tells his 400 plus
- 12:02Speaker 1: thousand followers that they're coming. Just you need to wait
- 12:06Speaker 1: for them.
- 12:06Speaker 2: Just be patient, everyone. I'm taking your money.
- 12:09Speaker 1: Your orders are a few months late, but they're on
- 12:11Speaker 1: their way. Now, despite his attempts to keep his customers happy.
- 12:16Speaker 1: In March, New South Wales Fair Trading issued a public
- 12:19Speaker 1: warning about the brand after receiving 45 complaints about the
- 12:23Speaker 1: products since January 2024. So the concerns included spoiled products,
- 12:28Speaker 1: missing orders, substantial delays and unfilled charity donations. Now the
- 12:32Speaker 1: brand's also been accused of going off the grid when
- 12:35Speaker 1: consumers raise concerns. In terms of the charity claim, MossX
- 12:39Speaker 1: Daily claims to donate a portion of each sale to
- 12:42Speaker 1: a charity called $ 1 One Dream. But when you dig
- 12:45Speaker 1: a bit deeper, the charity is actually operated by Brett himself. Yeah,
- 12:50Speaker 1: so he claims that the charity gives back to the
- 12:52Speaker 1: community that helps him harvest the sea moss in Timor-Leste.
- 12:56Speaker 1: According to New South Wales Fair Trading, to date, it
- 12:59Speaker 1: has not been substantiated that the funds have been transferred
- 13:02Speaker 1: from the business itself. to the charity. The Daily Telegraph
- 13:05Speaker 1: also did some digging and they discovered the charity also
- 13:08Speaker 1: isn't registered with the Australian Charities and Not-for-Profits Commission. I
- 13:11Speaker 1: just can't get my head around the fact that he
- 13:13Speaker 1: owns the charity that his brand is supposedly donating money to. Now,
- 13:17Speaker 1: when the publication questioned Brett about the status of the
- 13:20Speaker 1: charity in March, He claimed his charity isn't required to
- 13:23Speaker 1: be registered because it's not an Australian charity or brand.
- 13:26Speaker 1: And that's because he's saying that the charity operates overseas.
- 13:29Speaker 1: So essentially, he doesn't have to abide by Australian laws.
- 13:33Speaker 1: And he went on to say that his charity has
- 13:34Speaker 1: supported hundreds of third world harvesting families. Now, New South
- 13:39Speaker 1: Wales Fair Trading has urged anyone who has dealt with
- 13:41Speaker 1: Moss X Daily and is not satisfied to lodge a
- 13:44Speaker 1: complaint with them. It has had a flow on effect
- 13:47Speaker 1: for the brand, thankfully, because you currently cannot buy from
- 13:49Speaker 1: Moss X Daily. So When you visit their website, you're
- 13:53Speaker 1: greeted with a message that says, we're sorry we're currently
- 13:55Speaker 1: sold out and not taking on any new orders until
- 13:58Speaker 1: the 30th of May, 2025. So this Friday, until we
- 14:02Speaker 1: catch up on our backlog, sign up below to be
- 14:05Speaker 1: the first to know on our drop date. I mean,
- 14:08Speaker 1: I don't think they're going to have too many issues
- 14:09Speaker 1: with that. Now back to Ashi. She claims she went
- 14:12Speaker 1: public with the news about MossXDaily to warn other content
- 14:15Speaker 1: creators not to fall victim like she did. Are we
- 14:18Speaker 1: buying it? Because it seems like she had no other
- 14:20Speaker 1: option considering so many of her followers had issues with
- 14:23Speaker 1: the brand. Even though Ashi was fairly naive entering into
- 14:26Speaker 1: this partnership, she and her team are sophisticated enough to
- 14:29Speaker 1: know that they need to distance themselves publicly from this brand.
- 14:33Speaker 1: So there's no confusion over what her role was. Yes,
- 14:36Speaker 1: she did a paid partnership post with them and did
- 14:38Speaker 1: a couple of extra freebies. She and her team want
- 14:41Speaker 1: people to know that she isn't affiliated with this brand
- 14:43Speaker 1: in any way. I think she realized if she stayed quiet,
- 14:46Speaker 1: the story would negatively flip onto her. However, by coming
- 14:50Speaker 1: out and saying that she's also a victim of this brand,
- 14:53Speaker 1: she's removed any blame or responsibility her followers could have
- 14:56Speaker 1: thrown at her. I think the timing is pretty interesting
- 14:59Speaker 1: because it's also nearly been a year since she worked
- 15:02Speaker 1: with the brand. So Maybe she's just been waiting to
- 15:05Speaker 1: see if she got paid, but realizes now that there's
- 15:08Speaker 1: no chance, particularly after New South Wales Trading put that
- 15:10Speaker 1: warning out. I'd love to know how.
- 15:12Speaker 2: Much they owed her.
- 15:13Speaker 1: I know a couple of weeks ago, we spoke about
- 15:16Speaker 1: an episode, as she did, where she revealed some secrets
- 15:19Speaker 1: and what her pricing used to be. And she said
- 15:21Speaker 1: that she used to get paid between $ 15, 000 to $ 10, 000
- 15:22Speaker 1: for a post. Do you reckon she's chasing that sort
- 15:27Speaker 1: of money up or more? Yeah, I reckon you'd be
- 15:29Speaker 1: right with that figure. I mean, this is very damaging
- 15:31Speaker 1: for Ashley Bynes' influencing career because she's admitted that she
- 15:34Speaker 1: took on a brand deal about a brand that she
- 15:37Speaker 1: knew nothing about. She's broken down the fourth wall now
- 15:40Speaker 1: and spoken to her followers about this failed brand deal.
- 15:43Speaker 1: And in turn, she's just damaged that trust that she
- 15:46Speaker 1: had between her and her audience. Yeah, but do you
- 15:48Speaker 1: think that she's trying to save face? Maybe she did
- 15:51Speaker 1: know about this brand, but she just wanted to take
- 15:53Speaker 1: the money and take the risk with it. No, I
- 15:55Speaker 1: think she genuinely didn't know about the brand. I think
- 15:57Speaker 1: she just didn't do any research because- She probably thought, oh,
- 16:00Speaker 1: it's a health-related brand, CMOS. It kind of fits in
- 16:03Speaker 1: with what I'm all about.
- 16:04Speaker 3: Yeah.
- 16:04Speaker 1: Do you think influencers have a responsibility to actually research
- 16:08Speaker 1: what they're spruiking?
- 16:09Speaker 2: I definitely think so.
- 16:10Speaker 1: I mean, this is a multi-million, billion-dollar industry at the
- 16:13Speaker 1: end of the day. Most successful influencers have their own
- 16:17Speaker 1: brand managers who essentially set up these deals for them.
- 16:20Speaker 1: It's the brand manager's job to look into the deal
- 16:24Speaker 1: and the brand behind it. Well, I think there's an
- 16:26Speaker 1: onus on the influencer though to approve it because a
- 16:29Speaker 1: lot of influencers go on about how, oh, I only
- 16:31Speaker 1: work with brands that I love and they preach all
- 16:34Speaker 1: about that. But in terms of Ashley Bynes, it's clear
- 16:37Speaker 1: that she's just happy to take on any brand deal.
- 16:39Speaker 1: And that's why I'm surprised that she's actually come out
- 16:41Speaker 1: and said it. Yeah, but I also think the responsibility
- 16:43Speaker 1: lies with the brand manager as well, because they're taking
- 16:46Speaker 1: cut of the deal as well. And it wouldn't be
- 16:48Speaker 1: hard for them to Google or do a quick TikTok
- 16:51Speaker 1: search to make sure that the brand is actually fulfilling
- 16:54Speaker 1: its orders and that there's no complaints about the brand. Yeah,
- 16:57Speaker 1: I mean, the fact that they couldn't even Google it.
- 16:59Speaker 1: there was actually a really hilarious exchange between Ashley and
- 17:02Speaker 1: one of her followers on TikTok that cracked me up.
- 17:04Speaker 1: So someone wrote, is there any way you can get
- 17:06Speaker 1: lawyers involved because it was a contract? This is why
- 17:09Speaker 1: I don't just purchase off just because influencers say it's good.
- 17:12Speaker 1: We need to do research. No offense to you personally,
- 17:15Speaker 1: I mean anyone. That person gets paid to say they
- 17:17Speaker 1: like the product. And Ashley replied, I love influencers recommendations
- 17:21Speaker 1: as it's so personal. I don't follow anyone I don't trust.
- 17:24Speaker 1: And then the person replied, But you've just admitted that
- 17:27Speaker 1: you didn't do any research. I think it's difficult to
- 17:29Speaker 1: trust when this stuff happens a lot. And then Ashley replied,
- 17:32Speaker 1: I researched via their website, but never in my 10
- 17:34Speaker 1: years did I feel the need to do a deep
- 17:36Speaker 1: dive into the ownership or Google reviewed. My lesson to learn,
- 17:39Speaker 1: but the products I did love and website looked amazing. Sorry,
- 17:43Speaker 1: but what research did you do then? You just looked
- 17:45Speaker 1: at the website and saw a bit of a flashy
- 17:47Speaker 1: photo of some CMOS and thought, oh, yeah. As I
- 17:49Speaker 1: referenced a little bit earlier in this segment, so if
- 17:51Speaker 1: it seems like Brett has left a lasting impression on Tamara,
- 17:55Speaker 1: his maths ex-wife, so she also chimed in in Ashley's
- 17:59Speaker 1: comment section saying, imagine a reality TV show matching you
- 18:03Speaker 1: with this guy and making you the villain for seeing
- 18:05Speaker 1: him for the fraud he is. And Ashley Barnes replied,
- 18:08Speaker 1: I didn't even know he was on there. That's insane.
- 18:10Speaker 1: So she clearly did not know much about this brand
- 18:12Speaker 1: or who owns it. Look, I think whenever we hear
- 18:14Speaker 1: an influencer say, I've done my own research, we've got
- 18:17Speaker 1: to take that with a grain of salt. I need
- 18:20Speaker 1: to prep for the launch night. We've got the Bloom launch.
- 18:22Speaker 3: The new albums are going up.
- 18:24Speaker 1: I need to organize the email that's going to go
- 18:26Speaker 1: out at 7 to just let people know it's live.
- 18:30Speaker 1: Jessica Wilson has been forced to deny she purchased designs
- 18:33Speaker 1: of Alibaba in the lead up to her latest product launch.
- 18:36Speaker 1: The mummy blogger turned small business owner was set to
- 18:39Speaker 1: release her new line of photo albums when a super
- 18:42Speaker 1: sleuth discovered Alibaba was selling the exact same design for
- 18:45Speaker 1: a fraction of the cost. So before we get into it,
- 18:48Speaker 1: who is Jessica Wilson? Well, Jessica has really grown a
- 18:51Speaker 1: following by sharing about motherhood and lifestyle content on Instagram.
- 18:56Speaker 1: So she is a mum to three. Her kids are Levi,
- 18:59Speaker 1: Bowie and Goldie, and they feature heavily in her content. Now,
- 19:02Speaker 1: before influencing, she actually worked as an early childhood educator
- 19:05Speaker 1: and And it was the birth of her first child
- 19:08Speaker 1: that inspired her to then go on and learn more
- 19:10Speaker 1: about photography. And that's where she started sharing more about
- 19:14Speaker 1: her life as a mum online. I'm trying to avoid
- 19:16Speaker 1: using the word mummy blogger here because I feel like
- 19:18Speaker 1: that is a dirty word in 2025. Can we say mumfluencer?
- 19:22Speaker 1: Is that offensive too?
- 19:23Speaker 2: I don't know.
- 19:24Speaker 1: I think influencers seem to hate being called influencers now.
- 19:27Speaker 1: There's such a negative connotation on it. So maybe just
- 19:29Speaker 1: content creator. Yeah. Well, she now has 74,000 followers. So
- 19:33Speaker 1: I wouldn't say she's a huge Aussie influencer.
- 19:36Speaker 2: She seems to have.
- 19:37Speaker 1: Quite a dedicated following, but she also has a lot
- 19:40Speaker 1: of people who seem to dislike her. She has quite
- 19:42Speaker 1: a large tattle threat. Yeah, and I feel like there's
- 19:44Speaker 1: been a couple of instances where someone has posted about
- 19:47Speaker 1: her in our Facebook group and we just get an
- 19:49Speaker 1: influx of followers. Jessica has blocked us on social media
- 19:52Speaker 1: on all of our accounts because I think because of
- 19:55Speaker 1: the threads in our group.
- 19:56Speaker 3: Yes.
- 19:56Speaker 1: And this is why it's great that we have a
- 19:58Speaker 1: Finster because I could still access her account for this story.
- 20:02Speaker 1: Now in 2021, Jessica launched a business called Bloom Store,
- 20:06Speaker 1: which sells photo albums, baby books, and GIFs. And on Thursday,
- 20:10Speaker 1: she was busy getting ready.
- 20:12Speaker 2: To launch her new line of peel and stick albums,
- 20:14Speaker 2: which I have to say looked pretty cool.
- 20:17Speaker 1: So what is a peel and stick album? Well, it's
- 20:19Speaker 1: like an old school photo album where you peel back
- 20:22Speaker 1: the plastic and you stick your photos down and then
- 20:24Speaker 1: she's got These cute stickers that you can bring to life,
- 20:27Speaker 1: a holiday photo. That's now called a peel and stick album.
- 20:30Speaker 2: That's what she's marketing it as.
- 20:32Speaker 1: See, that made me think of like a sticker book
- 20:34Speaker 1: for kids. Well, it kind of is like that because
- 20:36Speaker 1: she's selling these colorful stickers that bring the photos to life.
- 20:40Speaker 2: Anyways.
- 20:41Speaker 1: Is it scrapbooking for people that don't have time to
- 20:43Speaker 1: put all of the effort in? It's kind of lazy scrapbooking. Okay.
- 20:45Speaker 1: I like the idea. So she showed herself on Thursday
- 20:48Speaker 1: sitting in front of her laptop. She had stacks of
- 20:50Speaker 1: stickers out in front of her and she conceded that
- 20:53Speaker 1: she was exhausted, but ready to launch that night. Now
- 20:56Speaker 1: in what wasn't the best timing for Jessica, a few
- 20:58Speaker 1: hours before her product was set to launch, a super
- 21:01Speaker 1: sleuth uncovered photo albums bearing the exact same design selling
- 21:07Speaker 1: on Alibaba for a fraction of the cost. Now, Alibaba is,
- 21:11Speaker 1: of course, a wholesale marketplace which is known for dropshipping
- 21:14Speaker 1: products sourced from China, and it connects buyers with large
- 21:18Speaker 1: networks of manufacturers and suppliers who offer items at a
- 21:23Speaker 1: very competitive price.
- 21:24Speaker 2: It is ideal for buyers.
- 21:25Speaker 1: Looking to purchase large quantities of products at a lower cost.
- 21:29Speaker 1: And over the years, dropshipping and e-commerce brands have become influencers'
- 21:32Speaker 1: bread and butter. Yeah, it's fair to say that a
- 21:34Speaker 1: lot of influencers have made a name for themselves by
- 21:37Speaker 1: selling cheap products, particularly some of the more low-level influencers
- 21:41Speaker 1: by just spruiking any old crap on their Instagram. Now,
- 21:45Speaker 1: what seems to have shocked a lot of people was
- 21:47Speaker 1: the disparity in price with Jessica's albums and the ones
- 21:50Speaker 1: on Alibaba. So on Alibaba, the albums were sold for
- 21:54Speaker 1: just $ 2 to $ 3 a piece if you ordered a
- 21:57Speaker 1: minimum of 300 albums. Whereas on Jessica's website, Bloom Store,
- 22:01Speaker 1: her albums were listed as $ 74.
- 22:02Speaker 2: 95.
- 22:02Speaker 1: Now, it was a bit awkward because the super sleuth
- 22:07Speaker 1: in question, actually uploaded the screenshot to our Facebook community
- 22:11Speaker 1: and accused Jessica of purchasing the designs from Alibaba and
- 22:15Speaker 1: simply slapping her brand name on top. The anonymous user wrote,
- 22:19Speaker 1: thoughts on influencers alleging they designed something that was purchased
- 22:22Speaker 1: from Alibaba and then sold for.
- 22:25Speaker 2: $ 75 a pop.
- 22:26Speaker 1: Now this thread went off in our Facebook group and
- 22:28Speaker 1: it got a lot of people talking about the 2020
- 22:31Speaker 1: champagne flute saga. This is probably one of my favorite
- 22:34Speaker 1: stories we've ever covered on the podcast and OG listeners
- 22:37Speaker 1: will remember. that Olivia White was caught out selling Alibaba
- 22:41Speaker 1: glasses that she was passing off as her own design.
- 22:44Speaker 1: And she spoke a lot about how the glasses represented
- 22:47Speaker 1: her mum's figure. And then, of course, it came out
- 22:51Speaker 1: that they were actually created on Alibaba with a huge markup.
- 22:54Speaker 1: It was quite nice because one listener said they actually
- 22:56Speaker 1: discovered our podcast through that segment.
- 22:58Speaker 2: It is a favourite of mine as well.
- 23:00Speaker 1: Now, in response to the Super Sleuths screenshots, one listener wrote,
- 23:04Speaker 1: will epically fail just like Olivia White's custom wine glasses.
- 23:08Speaker 1: Whilst another said, slapping a logo on an Alibaba special
- 23:11Speaker 1: is not designing. I mean, she is one of the
- 23:13Speaker 1: laziest influencers going around, so I'm not surprised. I just
- 23:17Speaker 1: feel bad for people who spend $ 75 on a supposed
- 23:20Speaker 1: original design.
- 23:22Speaker 2: Bit harsh.
- 23:22Speaker 1: I mean, I do want to point out that there
- 23:24Speaker 1: is much more to this story because these were merely
- 23:27Speaker 1: unfounded allegations, which Jessica has since come out swinging against.
- 23:31Speaker 1: So hours out from her launch, Jessica was quick to
- 23:33Speaker 1: respond to the allegations. She wrote, It's come to my
- 23:36Speaker 1: attention that a photo of our new Peel and Stick
- 23:39Speaker 1: album is circulating alongside an Alibaba listing with claims that
- 23:43Speaker 1: I've bought pre-made designs and passed them off as my own.
- 23:46Speaker 1: I want to be completely transparent and clear. That is
- 23:48Speaker 1: not what happened. She continued saying that she created the
- 23:51Speaker 1: designs in collaboration with Studio NU, which is the same
- 23:55Speaker 1: creative team she's been working with for years. She confirmed
- 23:58Speaker 1: she had receipts, date-stamped concept drafts, mood boards, and communications
- 24:02Speaker 1: which show the process of bringing the photo album collection
- 24:05Speaker 1: to life. She continued saying the designs were imagined, revised,
- 24:09Speaker 1: and finalized with intention, and that she was incredibly proud
- 24:12Speaker 1: of the work they did. She then explained why the
- 24:15Speaker 1: same designs were currently being featured on Alibaba. She wrote,
- 24:21Speaker 1: that the manufacturer we work with has used our designs
- 24:24Speaker 1: to promote themselves on Alibaba. I was unaware this was
- 24:28Speaker 1: happening and will be following up with them immediately.
- 24:31Speaker 2: She admitted that that part.
- 24:32Speaker 1: Was on her and she should have known to protect
- 24:34Speaker 1: the designs and she is learning from it. She finished
- 24:37Speaker 1: by saying she wants her followers to know that she
- 24:39Speaker 1: pours her heart into every product that they create, and
- 24:42Speaker 1: that every phrase and colorway is carefully considered.
- 24:46Speaker 2: She conceded that.
- 24:46Speaker 1: The timing was heartbreaking with the news coming just as
- 24:49Speaker 1: she was preparing to launch. This would be absolutely awful.
- 24:52Speaker 1: Jessica did, as promised, share screenshots of her correspondence with
- 24:56Speaker 1: her graphic designer, Studio NU. For some background, it's a
- 25:00Speaker 1: boutique business based in Townsville and has four designers on
- 25:03Speaker 1: the team, which is quite interesting because sometimes when you
- 25:06Speaker 1: hear that influencers are working with graphic designers, you assume
- 25:10Speaker 1: that maybe it's a company based in another country that's
- 25:13Speaker 1: very cheap. This is clearly a boutique agency that she
- 25:17Speaker 1: has a connection with and a longstanding partnership with.
- 25:19Speaker 2: Yeah.
- 25:20Speaker 1: So she uploaded an email showing Studio NU emailed her
- 25:23Speaker 1: the initial draft of the designs in mid-November last year.
- 25:27Speaker 1: She then shared a WhatsApp conversation from the 5th of
- 25:29Speaker 1: February where the designer said she had emailed her the
- 25:32Speaker 1: new artwork. as well as subsequent messages showing screenshots of
- 25:36Speaker 1: the designs as they were evolving. Yeah, so she did
- 25:39Speaker 1: bring all the receipts and she added at the end,
- 25:41Speaker 1: that's all from me on this. I've shared the facts
- 25:44Speaker 1: and the process. I hope it clears things up. This
- 25:46Speaker 1: brand means the world to me and I'll always protect
- 25:49Speaker 1: the work we put into it. Now I'm shifting my
- 25:51Speaker 1: energy back into what really matters, celebrating a launch I'm
- 25:54Speaker 1: incredibly proud of. Thank you for being here, for supporting
- 25:57Speaker 1: small business and for choosing Bloom to help you tell
- 26:00Speaker 1: your stories. I instantly felt really sorry for Jessica because
- 26:04Speaker 1: this is clearly a young mom who has poured her
- 26:06Speaker 1: heart and soul into a small business for three years now.
- 26:10Speaker 1: And it's quite clear that she has a relationship with
- 26:12Speaker 1: a genuine graphic design team that she's been working with
- 26:15Speaker 1: for years. And she didn't just rip these designs off Alibaba.
- 26:19Speaker 1: In saying that, I'm surprised that the design team didn't
- 26:21Speaker 1: tell her to copyright the designs. Yeah, it is surprising
- 26:24Speaker 1: that they didn't do more to copyright these designs. It
- 26:27Speaker 1: does seem like the manufacturer took advantage in this situation.
- 26:30Speaker 1: I don't understand how it's legal for them to do so.
- 26:34Speaker 1: A number of business owners in our group did take
- 26:37Speaker 1: the time to point out that manufacturers on Alibaba often
- 26:41Speaker 1: use photos of products that they have created to promote
- 26:44Speaker 1: the work that they've done. So sometimes they will ask
- 26:47Speaker 1: the customer if they can use the product image in
- 26:50Speaker 1: their listings, but other times they will just go ahead
- 26:52Speaker 1: and use it unless the customer has explicitly said so.
- 26:55Speaker 1: So in this case, it seems like Jessica and her
- 26:58Speaker 1: graphic designer should have said, under no circumstances are you
- 27:01Speaker 1: to use our images. I mean, I can see how
- 27:05Speaker 1: this super sleuth jumped to the initial conclusion and how
- 27:07Speaker 1: people ran with it because influencers really do get a
- 27:11Speaker 1: bad rap for slapping their name on any old dropshipping
- 27:14Speaker 1: company and charging big bucks for it. In terms of
- 27:17Speaker 1: this situation, it's very unfortunate. It does seem like Jessica
- 27:19Speaker 1: was working with a manufacturer that does stuff for Alibaba.
- 27:24Speaker 1: I think there's a lot of confusion around Alibaba as
- 27:26Speaker 1: a platform itself because Whenever you hear the word Alibaba,
- 27:30Speaker 1: it has a very negative connotation. I think people automatically
- 27:33Speaker 1: assume that a business must not be legit if they
- 27:36Speaker 1: do their orders through Alibaba. When in reality, it is
- 27:39Speaker 1: a legitimate platform that connects a lot of businesses with manufacturers.
- 27:43Speaker 1: And a lot of the time, small businesses work with
- 27:46Speaker 1: Alibaba because that's all that they can afford. There also
- 27:49Speaker 1: seems to be a lot of confusion around pricing on
- 27:52Speaker 1: platforms like Alibaba because you know, you see this post
- 27:55Speaker 1: from the super sleuth and you think, oh wow, like
- 27:57Speaker 1: I could just jump on Alibaba and get the same
- 27:59Speaker 1: photo album for.
- 28:00Speaker 2: Two to $ 3.
- 28:01Speaker 1: But the reality is in order to get it for
- 28:03Speaker 1: that price, you've got to buy 300 of them. So
- 28:06Speaker 1: the average customer isn't going to be doing that. Yeah.
- 28:09Speaker 1: But I suppose it just demonstrates the markup that people
- 28:12Speaker 1: are able to put on these products.
- 28:13Speaker 3: Yeah.
- 28:13Speaker 1: But that's also where there's some confusion because a lot
- 28:16Speaker 1: of business owners have come out and said that there
- 28:18Speaker 1: are so many hidden costs when it comes to all
- 28:20Speaker 1: of the importation taxes, any customizations you need. There's clearance fees, shippings,
- 28:27Speaker 1: there's warehousing, also all the branding and marketing that goes
- 28:30Speaker 1: into promoting the product. So I don't think it's as
- 28:32Speaker 1: clear cut as saying, oh, this album was cost $ 2
- 28:35Speaker 1: to make. I feel really bad for Jessica because the
- 28:37Speaker 1: timing was absolutely terrible. And that's why I wanted to
- 28:40Speaker 1: clear things up on the podcast. There was a broader
- 28:42Speaker 1: conversation afterwards in our group as to whether this was
- 28:46Speaker 1: all orchestrated to try and destroy her launch. I mean,
- 28:49Speaker 1: it seems to be a common occurrence these days that
- 28:51Speaker 1: as soon as an influencer launches a brand, people go
- 28:54Speaker 1: and do their research into it. We saw it on
- 28:56Speaker 1: the Molly May documentary. I mean, there were terrible reviews
- 28:59Speaker 1: about the fabric she was using. People started to pick
- 29:01Speaker 1: about where it was made. Even before she launched, there
- 29:05Speaker 1: was a TikToker who looked into her ABN and all
- 29:08Speaker 1: of the background details just to pick what business was
- 29:11Speaker 1: actually going to be because at the time there was
- 29:13Speaker 1: a lot of question marks as to what she was
- 29:14Speaker 1: actually launching. I would be so scared if I was
- 29:16Speaker 1: an influencer launching a brand in 2025 because the scrutiny
- 29:20Speaker 1: is so intense.
- 29:22Speaker 2: Oh, it really is.
- 29:23Speaker 1: And everyone just wants to prove, oh, they're not doing
- 29:26Speaker 1: it sustainably. It's not good enough. There's not enough sizes.
- 29:29Speaker 1: I mean, I don't want to act all innocent in
- 29:30Speaker 1: this because we have had quite a few segments diving
- 29:33Speaker 1: into some complaints about influencer brands, which have all been
- 29:36Speaker 1: substantiated though. Oh, I mean, there's a time and place
- 29:39Speaker 1: for it, but it just seems... because of that there's
- 29:41Speaker 1: been some bad stories Every time an influencer launches a brand,
- 29:44Speaker 1: we just think the worst, that it mustn't be a
- 29:46Speaker 1: good thing. Yeah, and I think it came from a
- 29:48Speaker 1: lot of people almost wanting to believe the worst in
- 29:51Speaker 1: this brand and the worst in the influencer in question. Well,
- 29:53Speaker 1: that's where we're going to leave things today. If you
- 29:55Speaker 1: do enjoy the podcast, we would love it if you
- 29:57Speaker 1: can make sure that you are subscribed on Apple and
- 30:00Speaker 1: Spotify and leave us a five-star review. This podcast was
- 30:03Speaker 1: recorded on the traditional land of the Kaurna people of
- 30:06Speaker 1: the Adelaide Plains. We pay respect to elders past and present.
- 30:19Speaker 3: Thank you.