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Shift #38: Viral videos and Victor M. Sweeney

How does a small-town mortician from middle-of-nowhere Minnesota end up with 50 million YouTube views without even trying?! In this episode, Victor M. Sweeney joins to talk about accidental fame, turning down reality TV, and why "just doing something real" beats trying to “go viral” every time. The guys dig into crafting an authentic public image, the trap of being an order-taker, and what it really means to show up for families, even when it's inconvenient. Fair warning: Victor's take on inconvenience will stick with you long after the episode ends. About Victor M. Sweeney Victor M. Sweeney…

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