Eichorst Returns to Wisconsin Football | Milwaukee News

Milwaukee News Today | 2 Min News | The Daily News Now! · Jul 2, 2026 · 1m

Shawn Eichorst, a seasoned athletic director with stops at Nebraska and Texas, has landed at Wisconsin to revamp the football program — a critical revenue driver struggling under head coach Luke Fickell’s recent record. Eichorst, who once worked at Wisconsin himself, brings a strategic, listening-first approach, having learned hard lessons from his abrupt exit at Nebraska and his pivotal role in hiring Steve Sarkisian at Texas. With the Badgers’ program in need of direction, Eichorst is ready to hit the ground running — and this time, he’s bringing the wisdom of past wins and losses. Listen…