Latest / Omni Talk Retail / Vogue’s AI Model Sparks Backlash | Fast Five Shorts
Transcript
- 0:00A
- 0:00Guess
- 0:00ad
- 0:01featuring
- 0:01an
- 0:01AI
- 0:02generated
- 0:02model
- 0:02appeared
- 0:03in
- 0:03Vogue
- 0:04magazine's
- 0:04August
- 0:05issue.
- 0:05And
- 0:05critics
- 0:06say
- 0:06it
- 0:06looks,
- 0:07quote,
- 0:07cheap
- 0:08and
- 0:08desperate.
- 0:09Sounds
- 0:09like
- 0:10my
- 0:10kind
- 0:10of
- 0:10model.
- 0:11According
- 0:11to
- 0:11Fast
- 0:12Company,
- 0:12in
- 0:12the
- 0:12August
- 0:13print
- 0:13edition
- 0:14of
- 0:14the
- 0:14magazine,
- 0:15a
- 0:15Guess
- 0:15advertisement
- 0:16features
- 0:17an
- 0:17almost
- 0:17too
- 0:17perfect
- 0:18model
- 0:18wearing
- 0:18a
- 0:19striped
- 0:19dress
- 0:19and
- 0:20a
- 0:20floral
- 0:20playsuit
- 0:20from
- 0:21the
- 0:21brand's
- 0:21summer
- 0:21collection
- 0:22in
- 0:23very
- 0:23small
- 0:23print.
- 0:23There's
- 0:24a
- 0:24note
- 0:24saying
- 0:24that
- 0:24she
- 0:25was
- 0:25created
- 0:25using
- 0:26AI
- 0:27While
- 0:27Vogue
- 0:27states
- 0:27that
- 0:28the
- 0:28AI
- 0:28model
- 0:28was
- 0:29not
- 0:29an
- 0:29editorial
- 0:30decision,
- 0:30the
- 0:30fashion
- 0:31magazine
- 0:31has
- 0:31still
- 0:32faced
- 0:32considerable
- 0:33backlash
- 0:34online.
- 0:35Some
- 0:35critics
- 0:35have
- 0:35gone
- 0:36so
- 0:36far
- 0:36as
- 0:36to
- 0:36call
- 0:36it
- 0:36the,
- 0:37quote,
- 0:37downfall
- 0:38of
- 0:38Vogue.
- 0:40And
- 0:41do
- 0:41you
- 0:41think
- 0:41the
- 0:41critics
- 0:41of
- 0:42Vogue
- 0:42surrounding
- 0:42their
- 0:42AI
- 0:43models
- 0:43need
- 0:43to
- 0:43take
- 0:44a
- 0:44chill
- 0:44pill
- 0:45or
- 0:45do
- 0:45you
- 0:45think
- 0:45they
- 0:45have
- 0:45a
- 0:46point?
- 0:49I
- 0:49don't
- 0:49know
- 0:49that
- 0:49that's
- 0:50the
- 0:50question
- 0:50I
- 0:50would
- 0:50ask.
- 0:51I
- 0:51think
- 0:51what
- 0:52you
- 0:52have
- 0:52to
- 0:52think
- 0:53about
- 0:53when
- 0:53it
- 0:53comes
- 0:54to
- 0:55AI
- 0:55models
- 0:56and
- 0:56when
- 0:56and
- 0:57where
- 0:57those
- 0:57are
- 0:57appropriate,
- 0:58you
- 0:59have
- 0:59to
- 1:00think
- 1:00back
- 1:00to
- 1:00something
- 1:01that
- 1:01Chad
- 1:01Lusk
- 1:02said
- 1:02on
- 1:02our
- 1:02show
- 1:02a
- 1:02few
- 1:03weeks
- 1:03ago.
- 1:03And
- 1:03that
- 1:03is,
- 1:04is
- 1:04it
- 1:04right
- 1:04for
- 1:05your
- 1:05brand?
- 1:06AI
- 1:06models
- 1:07do
- 1:07not
- 1:07make
- 1:07sense
- 1:08for
- 1:08every
- 1:08brand.
- 1:09In
- 1:09fact,
- 1:09a
- 1:09lot
- 1:10of
- 1:10brands,
- 1:10especially
- 1:11high
- 1:11fashion
- 1:12brands,
- 1:13it
- 1:13will
- 1:13be
- 1:13important
- 1:14and
- 1:14almost
- 1:15necessary
- 1:15for
- 1:16their
- 1:16success
- 1:16for
- 1:17them
- 1:17to
- 1:17use
- 1:17real
- 1:18models
- 1:18to
- 1:18show
- 1:18diversity,
- 1:19to
- 1:20show
- 1:20their
- 1:20commitments
- 1:21to,
- 1:21to
- 1:22keeping
- 1:23these
- 1:24photo
- 1:24shoots
- 1:25and
- 1:25these
- 1:25product
- 1:26shoots
- 1:26pure
- 1:27and
- 1:27truly
- 1:28representative
- 1:28of
- 1:29their
- 1:30whole
- 1:31brand
- 1:31mission.
- 1:32It
- 1:33will
- 1:33have
- 1:33to
- 1:33be
- 1:33unreal
- 1:34models.
- 1:35That
- 1:35said,
- 1:36there
- 1:36are
- 1:36some
- 1:37use
- 1:37cases
- 1:37where
- 1:38this
- 1:38makes
- 1:38sense.
- 1:39I
- 1:39think.
- 1:41I
- 1:41don't
- 1:41know
- 1:41that
- 1:42there's
- 1:42a
- 1:42binary
- 1:42answer
- 1:43to
- 1:43this.
- 1:43I
- 1:43think
- 1:44there's
- 1:44some
- 1:44especially
- 1:45smaller
- 1:45retailers
- 1:46who
- 1:47it.
- 1:47It's
- 1:47the
- 1:48choice
- 1:48between,
- 1:49you
- 1:49know,
- 1:49a
- 1:49lay
- 1:50down
- 1:50on
- 1:50white
- 1:51where
- 1:51you
- 1:51don't
- 1:51get
- 1:52to
- 1:52see
- 1:52the
- 1:52product
- 1:52on
- 1:53anyone,
- 1:53or
- 1:54an
- 1:54AI
- 1:54model
- 1:55that
- 1:55may
- 1:55be
- 1:55representative
- 1:56of
- 1:57a
- 1:57multitude
- 1:57of
- 1:58sizes,
- 1:59you
- 1:59know,
- 1:59or,
- 1:59or
- 2:00forms
- 2:00or
- 2:00figures
- 2:01or
- 2:023D
- 2:02models.
- 2:03So
- 2:03they're
- 2:03trying
- 2:03to
- 2:04show
- 2:04it
- 2:04on
- 2:04somebody
- 2:05as
- 2:05a
- 2:05real
- 2:05body.
- 2:06So.
- 2:06And
- 2:06they
- 2:06can't.
- 2:07Those
- 2:07brands
- 2:07can't
- 2:07afford
- 2:08to
- 2:08do
- 2:08photo
- 2:08shoots
- 2:09and
- 2:09can't
- 2:09afford
- 2:09to
- 2:09hire
- 2:09models.
- 2:10And
- 2:10this
- 2:11is
- 2:11the
- 2:11direction
- 2:11that
- 2:12things
- 2:12are
- 2:12going
- 2:12in.
- 2:13So
- 2:13I,
- 2:13I
- 2:14think
- 2:14that
- 2:15in
- 2:15this
- 2:15particular
- 2:16use
- 2:16case,
- 2:16the
- 2:17Guess
- 2:17brand
- 2:18thought
- 2:18that
- 2:18it
- 2:18was
- 2:18appropriate.
- 2:20They're
- 2:20paying
- 2:20Vogue
- 2:21money.
- 2:21Vogue
- 2:22didn't
- 2:22have
- 2:22to
- 2:22take
- 2:23their
- 2:23money.
- 2:23Vogue
- 2:24could
- 2:24have
- 2:24said,
- 2:24no,
- 2:25you
- 2:25can't
- 2:25use
- 2:26AI
- 2:26models
- 2:27in
- 2:27here.
- 2:27That's
- 2:27an
- 2:27editorial
- 2:28decision
- 2:28based
- 2:28on
- 2:29Vogue.
- 2:29And
- 2:29I
- 2:29think
- 2:30readers
- 2:30will
- 2:31support
- 2:31Vogue
- 2:32or
- 2:32support
- 2:32the
- 2:32brands
- 2:33that
- 2:33choose
- 2:33to
- 2:33use
- 2:33AI
- 2:34models
- 2:34or
- 2:34not.
- 2:35And
- 2:35that's
- 2:35the
- 2:36real
- 2:36thing
- 2:36here
- 2:37that
- 2:38people
- 2:38have
- 2:38to
- 2:38be
- 2:38thinking
- 2:39about.
- 2:39So
- 2:39that's,
- 2:40that's
- 2:40My,
- 2:41my
- 2:41assessment
- 2:42of
- 2:42this,
- 2:43I,
- 2:43I
- 2:44don't
- 2:44like
- 2:44it.
- 2:45But,
- 2:46but
- 2:46that's
- 2:46my
- 2:46personal
- 2:47opinion,
- 2:47so
- 2:47I
- 2:47don't
- 2:47have
- 2:47to
- 2:48support
- 2:48that
- 2:48brand.
- 2:48But
- 2:48what
- 2:49do
- 2:49you
- 2:49think
- 2:49about
- 2:49AI?
- 2:50Yeah,
- 2:50well,
- 2:50so
- 2:50I
- 2:51want
- 2:51to
- 2:51make
- 2:51sure
- 2:51I
- 2:51understand
- 2:51too.
- 2:52So
- 2:52going
- 2:52back
- 2:52to
- 2:52the
- 2:52question,
- 2:53so
- 2:53if
- 2:53you
- 2:53were
- 2:53Vogue,
- 2:54would
- 2:54you
- 2:54be
- 2:54allowing
- 2:55AI
- 2:55models
- 2:55in
- 2:56your
- 2:56advertisements?
- 2:58I
- 2:59don't.
- 2:59Or
- 2:59in
- 3:00your
- 3:00magazine
- 3:00at
- 3:00all?
- 3:00I
- 3:01don't
- 3:01think
- 3:01you
- 3:01can
- 3:01ask
- 3:02that
- 3:02question.
- 3:02Like,
- 3:03Vogue
- 3:03is
- 3:03a.
- 3:03There's
- 3:04a.
- 3:04There's
- 3:04so
- 3:04much
- 3:05to
- 3:05that.
- 3:05Like,
- 3:06can
- 3:06Vogue
- 3:07withstand
- 3:08being
- 3:09a
- 3:09magazine
- 3:09if
- 3:10they
- 3:10don't
- 3:10allow
- 3:10it?
- 3:11Like,
- 3:11can
- 3:12they
- 3:12need
- 3:12this,
- 3:13this
- 3:13advertiser
- 3:14revenue?
- 3:14So
- 3:15I,
- 3:15I
- 3:15don't
- 3:16think
- 3:16that.
- 3:16And
- 3:16I
- 3:17think
- 3:17an
- 3:17advertisement
- 3:18is
- 3:18different
- 3:18than
- 3:19Vogue
- 3:20actually
- 3:20using
- 3:20AI
- 3:21models
- 3:21for
- 3:21their
- 3:22editorial
- 3:22content.
- 3:23Like
- 3:23that,
- 3:23to
- 3:24me
- 3:24seems
- 3:25fraught
- 3:26with
- 3:26error
- 3:26because
- 3:27that
- 3:27is
- 3:27an
- 3:27art.
- 3:28Vogue
- 3:28is
- 3:28an
- 3:28art
- 3:29form,
- 3:29an
- 3:29art
- 3:30magazine
- 3:31showing
- 3:31style,
- 3:32showing
- 3:32fashion.
- 3:33I
- 3:33think
- 3:33if
- 3:34you
- 3:34are
- 3:34going
- 3:34to
- 3:34start
- 3:35using
- 3:35AI
- 3:36models
- 3:36for
- 3:36that,
- 3:37then,
- 3:38no,
- 3:38that
- 3:38doesn't
- 3:39work
- 3:39for
- 3:39you
- 3:39as
- 3:39a
- 3:39platform.
- 3:40And
- 3:40I
- 3:40don't
- 3:40think
- 3:40you
- 3:40have
- 3:41success
- 3:42as
- 3:42a
- 3:42magazine
- 3:43if
- 3:43you
- 3:43start
- 3:44going
- 3:44in
- 3:44that
- 3:44direction.
- 3:45So
- 3:45you're
- 3:45okay
- 3:45if
- 3:45they
- 3:45use
- 3:46it
- 3:46as
- 3:46an
- 3:46advertisement.
- 3:47You're
- 3:47not
- 3:47okay
- 3:47if
- 3:47they
- 3:47use
- 3:47it
- 3:47in
- 3:48their
- 3:48own
- 3:48generated.
- 3:48I
- 3:48don't
- 3:49think
- 3:49they
- 3:49have
- 3:49a
- 3:49choice.
- 3:49I
- 3:50think
- 3:50they
- 3:50have
- 3:50to
- 3:50allow
- 3:51people
- 3:51to
- 3:51use
- 3:51it
- 3:51as
- 3:51an
- 3:52advertisement
- 3:52because
- 3:53they
- 3:53need
- 3:53advertisers
- 3:54to
- 3:54keep
- 3:54a
- 3:55magazine
- 3:55going.
- 3:55That's
- 3:56an
- 3:57industry
- 3:57that's
- 3:58slowly,
- 3:58slowly
- 3:59dying.
- 4:00Interesting.
- 4:00Interesting.
- 4:01I
- 4:01go
- 4:01in
- 4:01the
- 4:01opposite
- 4:02direction.
- 4:02No,
- 4:02I
- 4:02mean,
- 4:02I
- 4:03think
- 4:03your
- 4:03point
- 4:03about
- 4:03brand
- 4:04is
- 4:04right.
- 4:04And,
- 4:04you
- 4:05know,
- 4:05that's
- 4:05ultimately
- 4:05what
- 4:06the
- 4:06decision
- 4:06you
- 4:06have
- 4:06to
- 4:06make.
- 4:07And
- 4:07so
- 4:07I
- 4:07think
- 4:07if
- 4:07you're
- 4:08Vogue
- 4:08and
- 4:09you're
- 4:09celebrating
- 4:09high
- 4:10design
- 4:10and
- 4:11real
- 4:11beauty,
- 4:12then
- 4:12you
- 4:12can't,
- 4:12you
- 4:13just
- 4:13can't
- 4:13do
- 4:13this.
- 4:13And
- 4:14that's
- 4:14how
- 4:14you
- 4:14separate
- 4:15yourself.
- 4:15And
- 4:15that's
- 4:15why
- 4:16you
- 4:16get
- 4:16people
- 4:16to
- 4:16come
- 4:16to
- 4:16Vogue.
- 4:17And
- 4:17you're
- 4:17very
- 4:17overt
- 4:18about
- 4:18it
- 4:18and
- 4:18you
- 4:18talk
- 4:18about
- 4:18it
- 4:19because
- 4:19if
- 4:19you
- 4:19don't
- 4:19do
- 4:19it,
- 4:19somebody
- 4:20else
- 4:20will.
- 4:21And
- 4:21there's
- 4:21niches
- 4:22for
- 4:22everything.
- 4:22So.
- 4:23And
- 4:23if
- 4:23you're
- 4:24like.
- 4:24But
- 4:24to
- 4:24your
- 4:24point,
- 4:25I
- 4:25hear
- 4:25what
- 4:25you're
- 4:25saying
- 4:25too.
- 4:25Like,
- 4:26if
- 4:26you're
- 4:26guessing
- 4:26this
- 4:26works
- 4:27for
- 4:27you
- 4:27or
- 4:27the
- 4:27countless
- 4:28other
- 4:28retailers
- 4:28out
- 4:28there
- 4:29in
- 4:29which
- 4:30people
- 4:30can't
- 4:30tell
- 4:30the
- 4:31difference
- 4:31anyway,
- 4:32then
- 4:32sure,
- 4:32why
- 4:33not?
- 4:33But
- 4:33if
- 4:33Vogue,
- 4:34if
- 4:34Vogue
- 4:34is
- 4:34what
- 4:35it
- 4:35is,
- 4:35you
- 4:35know,
- 4:35in
- 4:35my
- 4:35opinion,
- 4:36they
- 4:36shouldn't
- 4:36be
- 4:36letting
- 4:36that
- 4:36type
- 4:37of
- 4:37advertisement
- 4:37in.
- 4:38But
- 4:38you
- 4:38have
- 4:38to
- 4:38go
- 4:39at
- 4:39the
- 4:39ultimate.
- 4:39End
- 4:40of
- 4:40the
- 4:40day,
- 4:40you
- 4:40have
- 4:40to
- 4:40go
- 4:40with
- 4:41your
- 4:41brand.
- 4:41Now
- 4:41there's
- 4:42all
- 4:42these
- 4:42complexities
- 4:43to
- 4:43this
- 4:43too.
- 4:43Like,
- 4:43what
- 4:43is
- 4:44an
- 4:44AI
- 4:44model?
- 4:44Is
- 4:44it
- 4:45the
- 4:45person?
- 4:45Is
- 4:45it
- 4:45the
- 4:46background?
- 4:46You
- 4:47know,
- 4:47where
- 4:47do
- 4:47you
- 4:47draw
- 4:48the
- 4:48line?
- 4:48I
- 4:49think
- 4:49that's
- 4:49where
- 4:50there's
- 4:50a
- 4:51whole
- 4:51host
- 4:51of
- 4:51other
- 4:51questions
- 4:52that
- 4:52come
- 4:52surrounding
- 4:53this.
- 4:53And,
- 4:54and
- 4:54you
- 4:54know,
- 4:55I'm
- 4:55not
- 4:55as.
- 4:56I'm
- 4:56not
- 4:56as
- 4:56big
- 4:56as
- 4:57a,
- 4:57as
- 4:57a.
- 4:58What's
- 4:59the
- 4:59word
- 4:59I'm
- 4:59looking
- 4:59for?
- 4:59I'm
- 5:00not
- 5:00as
- 5:00big
- 5:00of
- 5:00a.
- 5:01Of
- 5:01a
- 5:02stentorian,
- 5:03I
- 5:03guess,
- 5:03for
- 5:04lack
- 5:04of
- 5:04a
- 5:04better
- 5:04way
- 5:04to
- 5:04say
- 5:04it,
- 5:05or
- 5:05a
- 5:05rule
- 5:05follower
- 5:06on
- 5:06the
- 5:06backgrounds
- 5:07and
- 5:07stuff.
- 5:07But
- 5:07if
- 5:08you're
- 5:08using
- 5:08the
- 5:08real
- 5:08people
- 5:09and
- 5:09you're
- 5:09celebrating
- 5:09real
- 5:10beauty,
- 5:11I
- 5:11think
- 5:11so.
- 5:12It
- 5:12depends
- 5:12though,
- 5:12like,
- 5:12if
- 5:13you're
- 5:13like
- 5:13a
- 5:13travel
- 5:14magazine,
- 5:14you
- 5:14shouldn't
- 5:15be
- 5:15using
- 5:15AI
- 5:16backgrounds
- 5:16in
- 5:16your
- 5:16travel
- 5:17magazines
- 5:17really
- 5:17either,
- 5:18you
- 5:18know,
- 5:18at
- 5:18the
- 5:18end
- 5:19of
- 5:19the
- 5:19day.
- 5:19So.
- 5:20Well,
- 5:20and
- 5:21I
- 5:21think,
- 5:21I
- 5:21think
- 5:21where
- 5:22do
- 5:22you
- 5:22draw
- 5:22the
- 5:22line
- 5:22at
- 5:23AI?
- 5:23Like,
- 5:23is
- 5:24Photoshop
- 5:24considered
- 5:25AI?
- 5:25Are
- 5:25you.
- 5:26Is
- 5:26that
- 5:26if
- 5:26you
- 5:27Photoshop
- 5:27image
- 5:28on
- 5:28a
- 5:28shoot
- 5:28from
- 5:29Travel
- 5:29and
- 5:29Leisure
- 5:30magazine,
- 5:30like,
- 5:31every
- 5:31one
- 5:31of
- 5:31those
- 5:31photos,
- 5:32real,
- 5:32human
- 5:33or
- 5:33not,
- 5:33in
- 5:33the
- 5:34majority
- 5:34of
- 5:35cases,
- 5:35are
- 5:36retouched.
- 5:36And
- 5:37that's,
- 5:37in
- 5:38today's
- 5:38world,
- 5:39a
- 5:39use
- 5:39of
- 5:39AI,
- 5:40I
- 5:40think
- 5:40the
- 5:41most
- 5:41important
- 5:41thing.
- 5:41So
- 5:41then
- 5:42we're
- 5:42going
- 5:42down
- 5:42the
- 5:42chill
- 5:43pill.
- 5:43We're
- 5:43going
- 5:43down
- 5:44the
- 5:44chill
- 5:44pill
- 5:44avenue.
- 5:45Like
- 5:45these
- 5:45critics
- 5:45need
- 5:45to
- 5:46take
- 5:46a
- 5:46chill
- 5:46pill.
- 5:47I
- 5:47mean,
- 5:47I,
- 5:48I
- 5:48think,
- 5:48I
- 5:48think
- 5:48the
- 5:49real
- 5:49line
- 5:50is
- 5:50when
- 5:50you
- 5:51are
- 5:51showing
- 5:52what
- 5:52we
- 5:52appear
- 5:53to
- 5:54think
- 5:54is
- 5:54a
- 5:54human
- 5:55being
- 5:55that
- 5:55is
- 5:55not
- 5:56a
- 5:56real
- 5:56human
- 5:56being.
- 5:57I
- 5:57think
- 5:57that's
- 5:57where
- 5:57you
- 5:58start
- 5:58to
- 5:58draw
- 5:58the
- 5:58line.
- 5:59And
- 5:59I
- 5:59think
- 5:59the
- 5:59most
- 6:00important
- 6:00takeaway
- 6:01for
- 6:01me
- 6:01of
- 6:01this
- 6:02whole
- 6:02thing
- 6:02is
- 6:02just
- 6:03actually
- 6:03applauding
- 6:05Vogue
- 6:06for
- 6:06noting
- 6:07that
- 6:07this
- 6:07was
- 6:07an
- 6:08AI
- 6:08image.
- 6:08I
- 6:08think
- 6:09that's
- 6:09the
- 6:09biggest
- 6:09thing
- 6:10to
- 6:10take
- 6:10away
- 6:10here.
- 6:11Like
- 6:11in
- 6:11four.
- 6:12I.
- 6:12I
- 6:12guess
- 6:12my
- 6:13I.
- 6:13I
- 6:13have
- 6:13less
- 6:14of
- 6:14a
- 6:14problem,
- 6:14I
- 6:15think,
- 6:15because
- 6:15they're
- 6:15noting
- 6:16that
- 6:16they're
- 6:17watermarking
- 6:17this
- 6:18picture
- 6:18as
- 6:19this
- 6:19is
- 6:19an
- 6:19AI
- 6:20generated
- 6:20image.
- 6:21You
- 6:21decide
- 6:22what
- 6:22you
- 6:22want
- 6:22as
- 6:23the
- 6:23reader
- 6:23of
- 6:23this.
- 6:24But
- 6:25I
- 6:25don't
- 6:25think
- 6:25Vogue
- 6:25can
- 6:25get
- 6:26away
- 6:26from
- 6:26it.
- 6:26I
- 6:26think
- 6:26they
- 6:26need
- 6:27their
- 6:27advertisers
- 6:27too
- 6:27much.
- 6:28Interesting.
- 6:29Yeah.
- 6:29And
- 6:29I
- 6:29don't
- 6:29know
- 6:29the
- 6:30business
- 6:30model
- 6:30economics
- 6:31of
- 6:31Vogue
- 6:32in
- 6:32terms
- 6:32of
- 6:32how
- 6:32important
- 6:32that
- 6:33is,
- 6:33but
- 6:33yeah,
- 6:33those
- 6:34are
- 6:34really
- 6:34strong
- 6:34points.