SHIFT BREAK: Cafes, We Need To Train Harder

Keys To The Shop : Equipping Coffee Shop Leaders · Feb 5, 2026 · 12m

The experience of the customer day-in and day-out is often treated as a given. Something that is expected, but not something that is earned. We work to The real focus of our efforts should be on training and resourcing our staff to deliver a consistently excellent product, space, and hospitality experience every time. Are we truly doing that?

Today on Shift Break we will be talking about how training not only needs to be harder than the work we are training for, but that training, coaching, and continued support needs to emerge as the calling card of specialty coffee or else we will continue…