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The 900 Optimizations Your Ad Ops Team Never Gets To | Frans Vermeulen, Swivel
How do you get one ad ops person doing the work of 15 to 20? Frans Vermeulen, President of Swivel, explains how AI-driven automation is changing yield management, programmatic optimization and ad operations for large publishers and CTV broadcasters, without ripping out the ad stack.
Frans has spent 25 years in digital advertising at DoubleClick, FreeWheel, Comcast, Tru Optik and TransUnion. In this conversation we cover:
- Why Swivel is an orchestration layer on top of existing ad servers, not another ad server
- How natural language creates the rules, while deterministic scripts make the…
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