Transcript

Marketing Minute: Marketing is 80% of the Job · Off the Page

Kimberla Lawson Roby: one of the not so popular recommendations that I always give. to writers and even aspiring writers and authors is that writing is likely about 20% of what you'll be doing. Marketing is 80%, the marketing, the promoting. And so while you're writing in your free time, you should start learning every single thing you can about the business of publishing. Start creating a marketing plan. Start figuring out who your audience is and how you're going to reach that. particular audience. Make sure you have a user friendly website but one that's really informative at the same time. Start doing events, and create a social media page, not just a profile page that you use for friends and family, but a business page on whatever social media platform you prefer. K. R. Raye: Is such an important message for authors because literally 80% of it is definitely the whole Kimberla Lawson Roby: Yeah. K. R. Raye: marketing piece.