Strengthening a Brand with a Book | Michael Tuggle | 482

Leveraging Thought Leadership · Apr 6, 2023 · 17m

If you had nearly 30 years of experience building brands like American Airlines and Pepsi,

wouldn't you want to share all the great insights you'd developed?

Our guest today is Michael Tuggle, the President of Tuggle Creative Inc, Chief Creative Officer of Something Else Strategies, and co-author of The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First.

After having worked with Mike Sullivan (President and CEO of LOOMIS), bringing a strategic advantage to challenger brands for over 10 years, Michael knew that it was time to share his insights with…