Latest / The Scene Projects / Jessica Hoch on Design, Community, and Creativity in Wellness and Beyond

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Jessica Hoch on Design, Community, and Creativity in Wellness and Beyond · The Scene Projects

• 0:02
  Today, we're joined by Jessica Hoke, founder of Moxy Malas, a yoga teacher, artist, and creator
• 0:08
  of intentional crystal jewelry designed to support healing, courage, and inner peace.
• 0:14
  We're diving into the energy behind Malas, living peacefully untamed, and turning
• 0:19
  creativity into a spiritual practice.
• 0:22
  Stick around.
• 0:28
  This program is part of the Scene Projects podcast network.
• 0:33
  Scene Project features interviews with independent musicians, comedians, and artists
• 0:38
  from across the Midwest.
• 0:40
  Become part of our community and support local art wherever you are.
• 0:54
  Welcome in to another exciting episode of the scene.
• 0:56
  I'm your host, Bubba Starts, and with me today is Jessica Hoch.
• 0:59
  Welcome to the show, Jessica.
• 1:01
  Hi.
• 1:01
  Thanks for having me.
• 1:02
  I'm excited to be here.
• 1:03
  Yeah.
• 1:04
  Well, it's been a while since we first met, but nice to reconnect here on the show.
• 1:09
  Off the top, I'd love to just kinda give you the floor and let you give us a little bit of
• 1:14
  your backstory, and then we'll get into all the stuff that you're doing now.
• 1:18
  Okay.
• 1:18
  Awesome.
• 1:19
  Well, hey.
• 1:20
  I'm Jessica.
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  I've been a yoga and meditation teacher for seventeen years now, which is kinda crazy to
• 1:26
  say.
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  And all of this started with that practice.
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  So I was creating jewelry to be really intentional, meaningful gifts for my students
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  and for people that were just close to me.
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  More people were interested in having custom intentional pieces made for them.
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  And, honestly, it's just blossomed from there.
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  We've been in business for ten years now.
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  Everything that we have is still handmade in house with genuine stones and crystals.
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  And we also take people beyond their bracelet and into experiences like workshops, retreats,
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  our monthly bracelet club where we have a members call each month and and talk about the
• 2:04
  intentions behind the bracelets.
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  So, really, my background is that yoga and meditation, and I really love bringing people
• 2:11
  into their bodies, into their intentions to really foster that healing and transformation
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  and and empowerment behind, you know, what they're working on in their lives.
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  And then also a little bit about my background is I have a degree in apparel design.
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  So just as much as I love intention, I love color and design, and I've been an artist my
• 2:33
  whole life and come from a family, a long line of artists, so on both sides.
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  So color has definitely been color and design have been a part of my whole life.
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  I grew up in a flower shop and surrounded by eye candy and color.
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  And so it's just been my whole life has been color and design and with yoga coming in,
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  creating a lot of intention and meaning behind all that.
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  So yeah.
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  Yeah.
• 2:59
  You took the words right out of my my mouth.
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  Yoga is everything intentional.
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  Right?
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  Every movement, every pose has a a meaning behind it.
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  And, obviously, coming from the background that you have, it makes perfect sense that you've
• 3:15
  landed on what you do now, which is bringing together kind of both sides of that.
• 3:21
  Mhmm.
• 3:22
  Is there so you're still teaching yoga now as well?
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  I'm teaching just for special retreats and events like that.
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  I don't have any weekly classes at the moment.
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  Mhmm.
• 3:32
  Yeah.
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  Well, there's that's a lot of work.
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  I
• 3:35
  It is.
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  I yeah.
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  At the height of my teaching, I was teaching, like, 28 classes a week, and I'm like, okay.
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  We're this is enough now.
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  But that was, like, pre kids, pre marriage.
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  So yeah.
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  Yeah.
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  Well, you don't have a life besides the yoga studio at that point.
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  No.
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  Not really.
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  Yeah.
• 3:54
  Mhmm.
• 3:55
  So safe to say that you have found some balance there where you're still able to connect with,
• 4:01
  you know, your yogis.
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  Right?
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  And you're still able to teach and to do that.
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  But it seems like you've built not just, you know, a business, but it seems like you have a
• 4:10
  community around your artist side now and developing and and making bracelets and
• 4:16
  workshopping and all of this.
• 4:18
  Mhmm.
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  What was is that kinda does that come from the yoga world?
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  Because it's so, like, community is intentional in yoga as well.
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  Did you kinda bring that over from that side?
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  A little bit.
• 4:29
  Yeah.
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  I mean, you know, in yoga, it's a satsang.
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  It's your, you know, yoga community.
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  And that's one of the pillars of Maximalas and really, like, my passion behind what I'm doing
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  is community and having people feel really supported and included and part of something,
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  you know, part of that village.
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  Mhmm.
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  And that's everything these days.
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  It's so it's so interesting to me that, you know, thirty years ago, right, we all knew
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  this.
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  And then over the last three decades of the Internet just kind of becoming what it is now,
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  that it feels like we're getting back to that and now actually using the Internet to foster
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  more communities.
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  And and I see it a lot in our world with our, you know, our music world, especially, and the
• 5:19
  podcast to some degree as well, that it's all about those communities.
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  We have several Facebook groups and just bringing people in and connecting with other
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  people.
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  And I feel like it's more important today than maybe it's ever been in history.
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  I couldn't agree more.
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  Yeah.
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  Absolutely.
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  We're so it's like we're so connected digitally, but we're so disconnected.
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  Like, people are we're so connected easily, but we feel very isolated.
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  So being really intentional about that connection and that digital community, is so
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  important.
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  Mhmm.
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  Yeah.
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  How you could be connected and detached
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  all at the same time.
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  But where it's where we're at in this world and in this
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  Mhmm.
• 5:59
  Mhmm.
• 5:59
  Life.
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  And it's been so interesting.
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  And I think for people of our age, I'll be 40 in May.
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  I've got, like, see it go from an analog world.
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  And we moved from the Chicago area.
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  So I remember, you know, Windows 95 coming and, like, my neighbors connected to the Internet.
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  Right?
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  And then Oh, yeah.
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  Remember dial up.
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  Dial up.
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  Oh, yeah.
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  And then, like, we didn't have it yet, but then shortly after that, we moved out to Deadwood,
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  South Dakota.
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  We didn't have Internet in the house until, like, my senior year of high school.
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  So, like, almost moved, like, back in time moving out there.
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  When we moved to Deadwood, we weren't living in town.
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  We were living in the middle the woods.
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  So it was it was very different.
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  And now I feel like, you know, just over the last maybe, you know, less than ten years where
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  I've really been connected and staying there, but realizing that, like, I want to bring this
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  community and bring people together.
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  Like, that's that's what I love.
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  I'm not on the Internet to, you know, to to research the next big thing or to look up
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  celebrities or, you know Yeah.
• 7:05
  Yeah.
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  I don't mean to laugh so hard at that.
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  Yeah.
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  Yeah.
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  It it's just never been what I've used it for.
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  It's always been about how do I connect and network with other people that are doing the
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  things that I want to be doing.
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  And that's why it was really great to be involved with, you know, mostly with Kelly
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  Wagner, obviously, and she was a big part of Awaken Your Spiritual Curiosity, the event in
• 7:30
  Sioux Falls where we had met while you were scooting around.
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  And
• 7:35
  Clean my broken foot.
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  Yes.
• 7:37
  Yeah.
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  Well, things happen.
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  Right?
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  Absolutely.
• 7:40
  Yeah.
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  And you handled it with such grace.
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  I think a lot of people would have just, like, been, like, you know, I'm not going.
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  I'm not gonna roll around on this thing and to do this.
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  And and you seem like you're kinda having fun with it by the end of the day too.
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  I was.
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  I kinda miss
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  the scooter sometimes.
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  I'm like, it was so convenient.
• 7:57
  Well, it takes me back.
• 7:59
  It's like, yeah.
• 7:59
  I wish I could skateboard.
• 8:01
  I'm just too scared to do it anymore.
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  Right?
• 8:03
  Yeah.
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  We don't bounce like we used to.
• 8:05
  That's, like, so boring.
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  And that's what it is.
• 8:08
  Right?
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  We we've lost that, that flexibility, from bouncing back.
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  I just I played basketball with the wife and kids, and we were, like, super intense.
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  Right?
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  My kids are four foot tall.
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  I'm usually just standing there and swatting them.
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  But, like, my body hurt.
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  I'm like Yeah.
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  And we weren't running up and down.
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  We were playing a half court game, and I was
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  just like, oh, you are not and we work out a little bit and to do that, but it takes a lot
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  lot of effort to to keep up, the older we get.
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  Mhmm.
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  Oh, yeah.
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  My husband's playing soccer again,
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  and he's like his first game, he goes, oh
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  my god.
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  He's like, that was intense.
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  So
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  I remember going to college, and, I was a three sport athlete in high school.
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  So it was, like, soccer in the fall and spring, basketball all winter, and doing all of these
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  things, baseball all summer.
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  And I took that when I went to went away to college.
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  I wasn't playing any sports and just kinda hanging out.
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  I wasn't working out or doing anything.
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  And then trying to come back, and I had a year of eligibility left in our spring soccer, And I
• 9:10
  was dead.
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  They put me out there to start, and I was, like, ten minutes in.
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  I'm like, sub, man.
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  Like, somebody get me out of here.
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  It was a secondator.
• 9:17
  Am I doing?
• 9:18
  Yeah.
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  Just no shape trying to come back with no practice.
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  You're like That's wild.
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  You if you don't use it, you lose it very quickly.
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  And I was 18, 19 years old at that time.
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  Yeah.
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  Yeah.
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  Yep.
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  So what's kind of the most important thing?
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  I mean, you're obviously doing so much.
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  You're you're creating all the time.
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  Obviously, you know, you need to sell pieces to maintain the business.
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  But is it mostly around, like, just creating and selling, or is a lot of what you do on a
• 9:46
  daily, weekly basis focused more around, like, your workshops and the community?
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  It's very much fifty fifty, I would say.
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  Well, I mean, it ebbs and flows.
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  Sometimes it's more community focused.
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  Sometimes it's more product like, right now, we're pretty heavily product focused because
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  we're coming into the holidays.
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  But now as we move into, like, post Black Friday and all of that and coming into, you
• 10:09
  know, the winter season in January, we start to focus much more on community because we're
• 10:15
  talking about creating your intentions for the new year and coming together and reflecting on,
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  you know, how did this past year go?
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  What what do I wanna see happen in the year to come up?
• 10:23
  So it definitely kinda ebbs and flows depending on the season, but they're both always there
• 10:29
  for sure.
• 10:30
  And our Moxie monthly bracelet club, every month, we have a a members only call.
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  And so that's like, we come on.
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  We have a Zoom.
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  We're live.
• 10:38
  We could go back and forth, do guided meditation with that, and walk through the
• 10:42
  intention of the monthly bracelet.
• 10:44
  Mhmm.
• 10:45
  How interesting.
• 10:47
  And, yeah, of course, with the holidays coming up as we're recording this, you need to have
• 10:51
  the product out there.
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  Now are you doing a lot of, like, holiday fairs where you're setting up similar to Awaken and
• 10:58
  and hanging out all days and selling on the weekends?
• 11:01
  And
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  Yep.
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  Yeah.
• 11:03
  I have a lot of shows.
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  I think I have 20 shows before the end of the year, so we've got a lot coming up in the next
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  four weeks.
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  That's a
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  lot of setup and teardown.
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  It is.
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  And I'm actually doing another show while what Kelly's helping facilitate with it out in Costa
• 11:16
  Mesa in Orange County.
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  So I'm excited for that one in December.
• 11:19
  Yeah.
• 11:20
  We've got a lot.
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  I travel with this business too.
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  So that's the thing about the Internet too that's really amazing is that the community can
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  be as broad as you want it to be.
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  It's not just you're not confined to just local.
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  You can have a community that's across the whole country, which is amazing.
• 11:35
  Yeah.
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  And that's exactly what we've built, especially with our music community, which is where I fell
• 11:40
  out of.
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  As a songwriter, that's why I started, and most of our episodes are with those.
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  But I have very, you know, varying interests in in my life, and I and I love supporting small
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  businesses.
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  I mean, that's just part of who I am and not necessarily, like, every small business.
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  It is right, but especially people who are kind of in this in this space, which for me, you
• 12:04
  know, energy healing and music are kind of one in the same, although a lot of people don't
• 12:09
  think of it that way.
• 12:10
  Oh, absolutely.
• 12:11
  I mean, think about sound healing.
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  That it's a sound healing is huge right now and up and coming, which is great.
• 12:17
  I mean, it's an ancient practice, but now it's finally getting the traction that it needs and
• 12:22
  deserves.
• 12:23
  You know?
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  So and, yeah, sound healing, the different frequencies people talk about within their
• 12:29
  songs.
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  You know?
• 12:30
  So it's it's amazing.
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  And, also, even thinking about artists, when I sit and I work and I'm at my table so this is
• 12:37
  my table here with all my beads again.
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  And when I sit and work at my table, I definitely have music going.
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  You know?
• 12:44
  I couldn't I mean, I could sit in silence, and sometimes it requires that.
• 12:47
  But most of the time, there's some sort of music playing.
• 12:51
  Mhmm.
• 12:52
  I'd love for you to share a little bit about your your process.
• 12:55
  Now, obviously, with a custom piece, it's a lot different.
• 12:59
  But if you're just in the studio creating, where does the inspiration come from for new
• 13:03
  pieces for you?
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  Is there a standard kind of models that you work with in different things, or is everything
• 13:10
  just a a new stroke of inspiration?
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  Does it start with a crystal and kind of builds around that?
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  Or or I I'm intrigued.
• 13:18
  Well, how does it how does it begin?
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  The creative process.
• 13:21
  Yes.
• 13:21
  Yeah.
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  I I would say, you know, it the process is there's always an intention behind it.
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  So there's the intention, and then I will research stones and crystals.
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  Now I I have a pretty good grip.
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  I've been doing it for ten years on what stones and crystals would support that intention?
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  And then I play with the design, you know, the colors, the textures, the balance of the piece,
• 13:40
  and then it it comes to life.
• 13:43
  I would say that, you know, the intention, the inspiration behind that can be different.
• 13:46
  Every month, we have moxie monthly, and it's a different intention each month.
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  And we are on month 80 right now.
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  So I have created 80 different bracelets for the last eighty months, which is, like, almost
• 13:57
  six years.
• 13:58
  And that one is really interesting because I start to hear not literally here, but, like, I
• 14:04
  start to notice different patterns and different intentions or things that people are
• 14:10
  mentioning.
• 14:10
  Like, for example, standing in awe.
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  This was last month.
• 14:14
  November was standing I stand in awe.
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  And there was a lot of conversation coming up with people around me, other, you know,
• 14:20
  collaborators, where they're like, I'm just in awe of, like, the beauty of the world.
• 14:24
  Even though there's all this stuff happening in the world, there's so much beauty.
• 14:28
  Or, you know, I have a huge garden in my backyard, and you can't help but stand in awe
• 14:33
  when you take a tiny seed to, you know, a 40 foot vine with 80, you know, fruits on it.
• 14:39
  It's it's unreal.
• 14:40
  You know?
• 14:41
  So that was kind of the inspiration behind it.
• 14:43
  So then it was like, okay.
• 14:44
  Well, what kind of colors, what kind of stones make me think of awe?
• 14:50
  And then, you know, what kind of pattern do I want it to have that would inspire that?
• 14:54
  And so we kinda move through that.
• 14:56
  And then if I do custom pieces, that's different.
• 14:58
  I'm gonna sit down with you.
• 14:59
  We're gonna have a conversation.
• 15:00
  We're gonna say, you know, what are you working on right now?
• 15:02
  Where do you feel like you want support?
• 15:04
  And then I'm gonna go in and figure out what kind of stones and crystals, are gonna best
• 15:08
  support that, and then we can have a conversation.
• 15:11
  Mhmm.
• 15:12
  How many pieces are you creating daily?
• 15:15
  I mean, is it like you know, are you doing five to 10 in a day, or is it just, like, one each
• 15:20
  day?
• 15:21
  Is it different intentions throughout the day?
• 15:24
  Or yeah.
• 15:25
  There's there's so much here.
• 15:27
  So it's interesting because as an artist, people think that you are sitting and creating
• 15:32
  all day every day, which would be a dream.
• 15:34
  Most of the time, I'm on my computer and running an ecommerce business.
• 15:37
  So I would say I have days where I am in the studio, and this is, like, a dedicated studio
• 15:44
  day, and I will be I will create any number of styles.
• 15:48
  So, like, I might have 12 different styles depending on how many customs we're working on.
• 15:54
  But then other days, I I won't be designing at all.
• 15:56
  So it just depends on on the day.
• 15:59
  It's not consistent.
• 16:00
  I wish.
• 16:01
  I need to dedicate time every day to just be in here and play and create.
• 16:05
  That would be great.
• 16:06
  Yeah.
• 16:07
  Well, that takes intention.
• 16:09
  Right?
• 16:09
  Yes.
• 16:10
  It does.
• 16:10
  And I found that in the podcasting world, you know, when I first started, the calendar was
• 16:16
  just open.
• 16:17
  Right?
• 16:17
  And you book in every day.
• 16:19
  So then I was having, you know, scheduled interviews every day, but, like, I have other
• 16:23
  stuff that I need to do.
• 16:24
  As as you, I I spend a lot of time on my computer.
• 16:28
  Right?
• 16:28
  I'm running not necessarily an ecommerce business, but in a business on the Internet,
• 16:33
  whether it's finding new people to network with or promoting our show and marketing ourselves
• 16:37
  and, you know, you know, dealing with clients.
• 16:40
  So, you know, a lot of our stuff is client service related now.
• 16:44
  So I wasn't I wasn't able to change hats that fast.
• 16:48
  Right?
• 16:48
  Like, being someone who's on an interview and being someone who's being a mentor are two very
• 16:54
  different things.
• 16:55
  So and I was just, like, constantly having where I finally was like, okay.
• 17:00
  We're gonna dedicate two days a week to interviews, and Tuesdays and Thursdays are it.
• 17:04
  And we'll just do interviews those days and then limiting those.
• 17:08
  There were some days I was doing six, seven interviews, and I get to the end of the
• 17:11
  afternoon.
• 17:11
  I'm just, like, exhausted.
• 17:12
  Right.
• 17:13
  Yeah.
• 17:14
  Completely wrecked.
• 17:14
  Well, you've had seven get to know you conversations, and you're coming up with
• 17:19
  questions on the fly.
• 17:21
  So I just recently went to Nashville, and, I was working the red carpet at the Grand Ole
• 17:26
  Opry, and it was for the Joseph Music Awards.
• 17:29
  These are all the autographs that I got.
• 17:32
  Right?
• 17:32
  Because I couldn't keep a a tab on how many people were coming through.
• 17:36
  I did a 150 interviews in a three and a half hour period just
• 17:42
  That's exhausting.
• 17:43
  Next.
• 17:44
  Next.
• 17:44
  Next.
• 17:45
  Yeah.
• 17:46
  And this massive line.
• 17:47
  Yeah.
• 17:47
  Because that was their moment.
• 17:48
  Right?
• 17:49
  This is your moment in the sun.
• 17:50
  You've been nominated for this award.
• 17:52
  And and it wasn't necessarily about, like, my content from it.
• 17:55
  It was about you and giving you this time.
• 17:58
  And, you know, we finished up.
• 18:00
  They were finally like, hey.
• 18:01
  The show's starting.
• 18:02
  Are you like, do you wanna go in?
• 18:04
  I was like, yeah.
• 18:04
  We should probably do that.
• 18:05
  Right?
• 18:06
  We should probably do that.
• 18:07
  Time.
• 18:08
  But, like, as we're, like, tearing down and everything, I'm just like, oh, I am wrecked.
• 18:13
  I feel like I've played a, you know, a whole soccer game.
• 18:15
  Right?
• 18:16
  And I've been running up down the field the whole time.
• 18:18
  And and I don't often because we're just talking, I don't often give myself the grace
• 18:23
  of, like, this is work, and it's very hard work for most people.
• 18:27
  And most people just aren't built for it at all to stand Yeah.
• 18:31
  In front of a crowd and to be on in front of a camera and to do those things.
• 18:36
  So I need to start giving myself a little bit of time and a little bit of grace, and that
• 18:41
  that's actually a a mantra I have right in front of my face is I give myself grace.
• 18:46
  Like Yes.
• 18:47
  We're just figuring
• 18:47
  this out.
• 18:48
  We haven't been doing this for ten years.
• 18:50
  Like, yes, I've been having conversations my entire life.
• 18:53
  I haven't shut up since I learned how to talk at three years old.
• 18:56
  Right?
• 18:57
  Perfect.
• 18:57
  But it's been a learning and growing process over the course of just the last eighteen
• 19:03
  months to figure out who we are in this space, who is our, you know, customer.
• 19:10
  Right?
• 19:10
  I that's kinda weird because everyone is becomes friends.
• 19:13
  As soon as you're on the other side of that camera or you're standing next to me, you're
• 19:17
  you're now a friend, and I'm just trying to help you in whatever way I can.
• 19:21
  I feel that way with my customers.
• 19:22
  Yeah.
• 19:23
  Yeah.
• 19:24
  And how can you not when you're sharing something so personal to your and they're
• 19:29
  bringing you their fears and doubts and stresses and anxieties and looking for you to
• 19:36
  kind of be a to build them a tool for, you know, not necessarily always, like, healing
• 19:43
  that, but giving them some comfort.
• 19:45
  Right?
• 19:46
  Supporting it.
• 19:46
  Yeah.
• 19:47
  Mhmm.
• 19:47
  Absolutely.
• 19:48
  Mhmm.
• 19:49
  It's amazing.
• 19:50
  I I love it.
• 19:51
  Jessica, I know I don't wanna keep you forever.
• 19:53
  I feel like we could just sit here and talk all day.
• 19:56
  We could chat for a while.
• 19:57
  Yeah.
• 19:58
  So Yeah.
• 19:59
  Tell everyone how they can find you online, how they can become part of the workshops and the
• 20:04
  the malas monthly, and just all the things.
• 20:07
  Awesome.
• 20:07
  Yeah.
• 20:08
  So if you could just go to moxiemalas.com, everything is there.
• 20:12
  We have a section for upcoming events and workshops.
• 20:15
  We have a section for moxie monthly, the bracelet club.
• 20:18
  You can join as a month to month, or you can do an annual membership.
• 20:22
  Yeah.
• 20:23
  Otherwise, I'm also on Instagram.
• 20:24
  A little bit on TikTok.
• 20:25
  I'm trying.
• 20:26
  Please don't judge me.
• 20:27
  We need some grace in that.
• 20:29
  But, yeah, Instagram around there too, so check us out.
• 20:33
  Yeah.
• 20:33
  Well, fantastic, Jessica.
• 20:35
  It was such a pleasure to have met you this year, and I I can't wait to see more from you
• 20:40
  and to have them all a piece of my own here in the future.
• 20:45
  Good luck to you with all of the holiday fairs and your travels out there.
• 20:49
  I'm sure Costa Mesa in December will be a nice respite from our Upper Midwestern winters
• 20:56
  It would be nice already
• 20:58
  blowing in.
• 20:58
  I was actually just up in the Twin Cities.
• 21:00
  I hit a Vikings tailgate and the game a few weeks ago, and it was cold outside and blowing,
• 21:08
  and it was like, oh, winter's, like, right around the corner, and and we need to get
• 21:12
  prepared.
• 21:12
  So thank you so much for a little bit of your time today, and thank you for being part of
• 21:17
  this team.
• 21:18
  Yeah.
• 21:18
  Thank you.
• 21:19
  Appreciate it.