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Verizon Rewrites Its Playbook | US News
Verizon’s pulling off a major pivot—selling 274 stores to franchisees as part of a bold push to “elevate the experience” across its 5,000 locations, following last year’s sale of 179 corporate stores. Amid a brutal telecom battle with AT&T and T-Mobile, new CEO Dan Schulman is streamlining plans, killing activation fees, launching a loyalty program, and even teaming up with rivals in a joint venture to boost rural coverage—possibly a preemptive move against Starlink. It’s a full-court press to stay relevant in a hyper-competitive, cash-burning market. Listen in comfort:Get a discount on a…
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