Why Are We So Addicted to Everything? With Nicklas Brendborg
Are we living in a world designed to hijack our brains? In this episode, Dr Emma Yhnell speaks to international best-selling author Nicklas Brendborg about how supernormal stimuli have become the norm in modern society. Whether it's food or our screens, Nicklas Brendborg argues that we’re living in an environment that is engineered to keep us hooked. Over centuries, through our agricultural practices we perfected food that appeals to our most basic taste receptors. But we are now in the age of ultra-processed food, which is optimised to be addictive. The same goes for our screens, where…
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