Why IG & FB Ads Don't Work in Pelvic Health
We're told (ironically, often in paid ads!) paid advertising is the 'magic bullet' to getting the phone to ring in our clinics. But is that true?
In this 'sode we dive into the challenges with IG and FB ads. The fundamental problem? No one is going on social media hoping to be hit with an ad to fix their incontinence!
And especially for a high-ticket item like a ~$200 initial evaluation.
So that leads to two options for ads. One is the 'Group-On' model, where you offer an absurdly low initial evaluation price (think ~$40) and then try to 'upsell' when they get into your clinic. For most…
The skinny
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