Native A/B Testing Hits Shopify: What You Need to Know

The Unofficial Shopify Podcast · Dec 22, 2025 · 32m

"It's really about helping merchants become more informed, helping them make more bold decisions."

Aaron Glazer, Product Lead at Shopify, reveals two features from Winter '26 Edition that change how merchants test and optimize their stores. Rollouts brings native split testing directly into the admin. SimGym deploys AI agents trained on billions of purchases to find what's broken before real customers do.

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Swym - Wishlists, Back in Stock alerts, & more

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