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How Much Does It Cost To Manufacture A Product? Breaking Down Real Tooling, MOQ, & Margin Numbers · Pitch to Product

• Peter Bobby 10-7-26: let's say this was a thousand, or let's just use our minimum quantity order piece, right? At 499 times a thousand, Steve, do the math real quick for me. Right. Those are big numbers for us. Right. That's that's five hundred thousand dollars. In revenue. That's half a million dollars. You show me a product idea that you can only order a thousand units and be a half million dollar company in the first 12 months. And it costs you how much to get there? All right. Welcome to another episode of Pitch the Product Podcast. Today I'm with Bobby. And I'm Peter. As always, you guys are fantastic. Always a pleasure. You know, I love having Steve at the helm here because he tells us people want to hear more numbers. Yes. And so look at before we get into numbers. Let's talk about today's manufacturing cost episode is brought to you by Flip Side Socks, the first and only Wearable socks that are inside out that have messages and meeting. apparently, Bobby, I got crabs. I got smashed. All right. And when you reverse them, you can wear them in and out. But this is the gift that if you're looking for get for your good for your dad, your mom, someone in your family, these are the most comfortable socks we've had. Super thick. Super thick, super light, super awesome. And you know, you can change your attitude just by flipping them inside out. Exactly. Awesome. Flip side socks. Go get yourself a pair. Now. They're one of our clients. Yes, and manufactured it. They manufactured it. And so, you know, there's there's some major conversations here, and we're just gonna go down this list, right? And I've got we've got a whole bunch of different examples. I gotta be careful with some that we haven't launched, some that we have launched. I'm not giving away trade secrets, but here is the list of questions and that have to be answered. The number one is MOQ. What is the MOQ, Bobby? Memories. Minimum crags. Minimum order quantity. There we go. All right. We're gonna order how many of them we've been doing this all our lives and I still don't know what it means, but minimum order quantity is like what people are gonna ask you for. How many ordering is really what they're asking? How many you gotta start with? Right? Someone came up with a plate term to say, well, you know, what's your minimum quantity order? Cause they didn't want to say it. That's too low. Yeah. All right. What's our MLQ, Bobby, as a company? Usually a thousand. Yeah. Okay. Which is actually the most reasonable amount of inventory that you can buy. To go out and test your your product idea of the market. Now we don't test. Which which is also weird because most times you can't get a thousand. Man, you can't. We get a thousand because we work with 160 factories, but most companies, you can't get a thousand mate. You have to order five or ten thousand. Which is which is a huge gap in the industry because everyone else will get you something that you can go get quoted, but they let you go get quotes because no one wants to be the first one to tell you that your MLQ is usually about 10,000 pieces. Exactly. So all right, so right off the bat, MLQ. This is where we are in the thousand unit ballpark. We can get you started a lot a lot easier. I'm gonna skip over rate because I'm not gonna talk about cost. No. Our costs are my clients, and just like if we if you hire us, that they're your personal information. We're gonna talk about production cost, right? Which is broken down by tooling and the actual quantity order times the dollar per unit cost. So the example I'm using here is a is a therapeutic wellness product. I would say in the production cost that they're probably talking about an additional engineering cost, which covers electronics. Yes. Some of the Bluetooth chip, the software, all the things that makes a consumer electronic product work. All the stuff that you need for that product to work, it has to be electronic based. This is what it costs. Right. So I'm just gonna throw out a number here. This has a production cost of thirty three thousand four hundred dollars. That is the engineering, the software, the tooling for the PCB board, whatever that is. The engineering that went into making digital screens. You're right. Something that did that. Now, that sounds like a big number comparative to an electronic consumer item is hundreds of thousands of dollars to launch. Okay. Now on this, obviously there's a tooling that goes with it. So the housing for the tool, we have a grand total we have a total of seventy five fifty. Yes. Yes, sir. All right. When you add that up, that's a grand total of forty thousand dollars, forty thousand eight fifty dollars. And then in this case, I'm not gonna talk about the MOQ that they ordered. I'm not gonna talk about the actual unit cost, but here's what their price point is it is sixty nine ninety nine for a consumer electronic product for pelvic or therapeutic wellness. Yes. you know, the question is have you bought anything that is for therapeutic wellness? that is under a hundred bucks today. Not in you don't see it. No. Maybe a knee brace. That's about it. Right. Right. so the way you work backwards on an MSRP conversation is at $69.99, call it $70. $70. Okay. What would wholesale be? $35. Okay, because that's half, right? Half it's called Keystone. For those of you that don't know, that they consider that Keystone. some companies want to be Well under Keystone or well over Keystone. So it all depends on electronics at thirty, thirty-eight usually margin, thirty eight percent. Depends on your electronics. We'll have a margin conversation or a margin podcast at some point. But so that means thirty five bucks is what we would make it for that's what they would wholesale it for. So what would your target manufacturing cost look like from a margin conversation? If thirty five bucks is your wholesale? Seventeen fifty. Yeah. Yeah, you gotta go half, right? And on a thousand piece order, you got to add 20 to 25 percent. There's no way we can get there. So you let's let's say twenty to twenty-two bucks, which is really good for your direct-to-consumer first thousand. Exactly. Okay. And only knowing if you succeed in make more, prices go down. Yeah. So as you increase your MLQ, yes, your volume of purchase power brings the cost down. It's not purchase power, people. Let's let me kind of refer or back, you know, refer back to protecting our. assets and and our partners and the people who actually have to go make this stuff they have the hardest job here okay they gotta make a living they gotta they gotta run lights factories and and do all that stuff we want them we want happy factories just like happy cows make happy milk right was that california happy happy factory it gets your products done properly it gets the products done properly on time so they are partners don't abuse them but at at the end of the day it's efficiency is a scale like if you're buying socks right I got Multiple different colors here that's sewn together. I have to buy this in rolls of material. Rolls of material. If I buy a swatch, it's gonna cost me a fortune. If I can buy half a roll, that means someone's got to go take half a roll, unwind half of it, cut it. Roll it back up. There's labor costs to that. So I'm not really getting now. If I can buy a whole roll, I'm probably at the first time where I'm a little bit efficient. Always. If I could buy 50 rolls, Bobby. my god, our prices went down a lot. Yeah, exactly. Because guess what? They're gonna make it for me. And they're instead of shipping it and holding it in inventory. They're gonna I'm gonna put it in a production order in. I'm gonna get the material supply. I'm gonna get the I'm gonna get, you know, the 20 rolls that are needed. And instead of shipping it to three different places so I can buy it, it's gonna come straight to the factory that I need to go make it. It's the same concept of most products. I listened to the radio yesterday and I forgot what radio guy was talking about, that his daughter went on and bought half a cow. Yeah. Bought half a cow. Cut it up, put it away, saved your Three times the money would go in pieces. Look at my my background Central European. That's how we used to operate. You know, once a year we'd go and get like a family share of, you know, meat. And we'd all split it up and that's how like that's how immigrants survived, right? So like no shame in that. That's it's no different, right? Supply and demand. Supply and demand. Look at even to this day, I go to the grocery store and I buy a full rack of something and I butcher it myself. I cut it up so I can get better steaks because I know I know what I'm doing. Same format when you buy something in quantity, the price is always it's cheaper than buying give you a gallon of milk or quart of milk. Right. Two quarts of milk. Does your gallon of milk is cheaper than two quarts of milk? yeah. If okay. Good. All right. So look at let's let's go to the next one because I want to give some people real examples of like tooling cost, electronic costs, consumer costs, MLQ cost. so all right, we're gonna I got a big one here. All right. This one is not a consumer electronic product, but it is a big product. All I can use is the word shade and provide shade. Okay. we're looking at this was a thousand units ordered, and the tooling cost was thirty two hundred dollars, but the MSRP on this product is four ninety nine. Orange of ninety nine dollars. Okay. Like, so think about that. When I have a tooling cost of thirty two hundred dollars, that means everything I'm putting in is inventory. Everything. Every dollar. Everything. So if I'm ordering a thousand units, let's go, let's do the math. And depends on the tooling you're having. You can make half a million these with one tool. Yeah. so at this point I have four ninety-nine is the per piece price. So let's go and remind everybody the formula. Half of that is wholesale. Wholesale. Right. So that makes that right so it's a landed cost. 500 bucks. So I'm at 250. That means I can make this thing for about a buck fifty would be the target margin price. Yes. Landed box ready to sell. At a thousand units, that does that means I've got to add another twenty percent. But at three to five thousand units, man. You save them. Here's the math that nobody does, right? Everyone t you and I get on every one of these calls. The team, you know, I don't expect the team to answer these questions. So this is where you you know, you do have to have a little bit of a business astuteness to you, but it's real simple. You can call me and Bobby anytime and you can ask us questions and we can like watch the podcast. But Is it no one does the math? Like let's say that let's say this was a thousand, or let's just use our minimum quantity order piece, right? At 499 times a thousand, Steve, do the math real quick for me. Right. Those are big numbers for us. Right. That's that's five hundred thousand dollars. In revenue. That's half a million dollars. You show me a product idea that you can only order a thousand units and be a half million dollar company in the first 12 months. And it costs you how much to get there? Well, half of that. So you're and half it's half, it's a quarter of that, right? So and add tooling, maybe let's say you spent a buck fifty to a buck sixty, buck seventy to get to a five hundred thousand dollar valuation. And that's your inventory. That's yours. You own It's an asset. It's an asset. So, you know, right now we're in quite an inflationary period. People who bought five thousand pieces of inventory last year are actually that's the best commodity. My God, they made money. Because they're gonna be thirty percent higher to reorder. Just a fact, right? Everything that you go and button by has gone up. So if you're sitting on inventory that is last year's pricing, exactly. You're you've actually made more money. You made more money. Real money in your pocket. You've converted better, right? So that's what people don't understand. It's not just what it costs you. It's you have to look at the opportunity of what am I getting in return. And look at even if you said, well, no one's gonna sell a thousand. I hear you people out there, you might want to give away 200, right? Because again, If your cost is a hundred and seventy, hundred and eighty dollars, even two hundred dollars, and I give away ten of those to influencers and the right people, or a hundred of those, or two hundred of those, do you think that that is any that's probably the cheapest advertising you're gonna spend? No. Cheap advertising is so much cheaper right now. We're not buying television time, you're not buying magazine time. You're gonna donate a few to a few influencers, you're gonna put it on sh on TikTok. You're gonna make your own content. You're gonna put yourself out there. You're gonna use AI to look at the never been a better time. Never been a better time. Never a better cheaper time to get your product and show it out there. Never. Yep. Than now, right now. Okay. So let's let's let's move on to which one you got on your list? The turkey, let's go with this one that's landed, right? The one that has turkey. Okay, because that's got a that that had a high and that would have had a high tooling cost. That one did. So And they went for it. Yep. So why don't we read off the production read off the tooling cost? Well, let's look at it two ways. They had a way of doing two tooling costs. They could have done a cast iron one, it was cheaper. The tooling cost was thirty one thousand five hundred. Okay. They went with aluminum, which you get more the it's more quality. Yeah. They get more units out of it. Well, they they w they actually made a stainless steel tool to go and make the product out of aluminum versus a cast iron. Correct. Okay. Yep. Seventy two thousand tooling cost. Wow. Seventy two grand. Mm-hmm. Think about that. And people are probably out there going, Wow, I didn't know things are going to cost that much. Look at it's a business conversation. That's why you didn't think I wouldn't expect you to think. That's why this podcast exists. The business conversation is you could have chosen a thirty-one thousand dollar option versus a seventy-two. What do you think? Seventy two thousand. Yeah. Double the price basically. More than double. So the the question that we can answer is why would you do that? Because in a business operation and you have a great product and you know that it sells and you know that you're going to like be in this for the long haul. It's worth the extra little bit of money to have a better product. It saves you money putting the more money into it because you're going to get a better quality product and you're going to make more of it with the tooling that you paid for. Yep. Now look at Dutch ovens are back in there, they're good, right? So this could have been a Dutch oven cast iron. Yes. That's pretty heavy. Most people are going to prefer cookware that is made from lighter material. Of course. Right? Especially roasting pans, stainless steel, aluminum, especially when it's hot. You don't want to have extra weight, especially if you're making big things. I gave it away a little bit. Turkey Flipper. it's called flipping your bird. Again, go buy your product. this is a way that you can cook your turkey upside down so your breast stays nice and moist two-thirds of the way. You use turkey flipper to flip your bird, flipping your bird dot com. Go and flip your bird this Thanksgiving. You will have the best family Thanksgiving you've ever had. So let's go back. Those are real facts, though, right? That's that's a business in investment. And Guess what? The MSRP difference between the clipping the bird with the cast iron versus the aluminum is about a fifty dollar it's about fifty dollars more. Yep. It's worth it, people. It's worth it. Because, you know, if you're looking to sell volume, you want to be the right price point with the best quality. And Bobby, is there a lot of same product, same product which you're making an extra fifty bucks on? Well, think about is there a lot of good quality cookingware products out there right now? Like People are like you you you're stepping into a market that you better be competitive, man. You want to be competitive, you want to be good. You're not just trying to bring your product to market, you're trying to fit into the market. So you also have to think where you want your product to market. Just think, hey, do I want to be in Walmart? Do you want to be so winning Sonoma? There's there's big ranges there of the same product. Yeah. You know? And and these these are all decisions that were made part of this process. Like it's not like you it's not like you just end up with like, you get what you get. It is a conversation. And look at I'm gonna. Steve, this is a clip I need you to feel like grab from here. When you are telling my team that you want to design something that we tell you is going to be expensive to manufacture, pay attention. Please. Because when we tell you the facts, it is I'm I understand you're going through this for the first time. And I will be polite and we will we will manage that conversation. But what we want to avoid is the holy crap moment when we've gone down the path that you asked us to do. Despite our recommendation and our warnings, and then you find out, holy mackerel, this is gonna be too expensive to make and manufacture. Our job is to make an incredible product and with the information we provide you. It doesn't matter if it's cast iron, it doesn't matter if it's aluminum to us. I want the best product that you want to have. But the conversation that we had early enough is to say be prepared. Some clients who come in with high costs, some clients have smaller margins and budgets. Let's work. Let's work with you. Look at I I got one here that is the highest cost and the highest MSRP that Steve could find. It is in a spa. look at our MOQ on this one was twenty two. Yes. Twenty two units was our MOQ. That's how we're making. It is a massive product. It is in the infrared. it's not an infrared product, but I would say it's the size of those little mini saunas that you put in your house. It is a it's not a shoebox. It's not a shoebox. So you get into this thing and you spend time in this thing. So anyway, the MSRP on this is thirty five hundred dollars per unit. Which honestly, I've been looking at the infrared spas. They're five grand, ten grand, twenty grand. I mean not that price. Even finding a used one, I can't I can't find one that I'm not sure I want to sit in someone else's used spa either. Imagine the whole body. Yeah, I mean, look at exactly. So The I'm not gonna get into the product cost here. Obviously you can do the math, but seventy two hundred dollars was tooling. Tooling. Wow. That's a high margin product. Yes. With a low barrier to entry, right? $7,500 to start a a business. Not bad at all. Cheap. Now, the unit cost, let's go back to the let's flip it in half, right? $3,500. What is the $1,750. $1750. Okay. And if you Is right. And then the quarter of that is 875. 875. Now. Did I get it right, Steve? my math teacher would love me. There we go. so do you think we're at 875 on 22 units? No. No. No, no, no, no, no, no, no. Not even. So did we make an exception here because it works? So this is right now only 22 units that will go out to the best 22 people that are going to purchase it. And we probably already have that list. These are probably pre-sold. Pre-sold. Because we want the next twenty-two to help us get an order of twenty two hundred of them. Exactly. Because now I'm at the MOQ. So you understand there's a strategy to every business model. Look at I I drive I drive the team nuts, right? Because we, and and rightfully so, this is a question that we get asked. Bobby, how the hell do you guys have a one contract that fits all when you have so many different products? I I try to explain it's the fact that it's manufacturing. We're we're gonna source out to do pricing. We still have this do the same work, still have to advertise your product, still have to brand your product, certain services we have to do anyhow. That is the secret sauce. We have found a way to find and identify the exact same things that need to happen, whether you're making rocket ship for SpaceX or whether you're making a you know, a little plastic spinning device that you want to have your kids play with. The difference is if you want to go to space, I have to bring in some engineers and you understand that that is going to be a longer term project. And the failure rate's probably gonna be higher unless you have the magic bullet, which is the proof of thank you. Yes, if you can't prove it. Man, how many how many perpetual and perpetual motors did we hear this week? I won't even touch. Yeah, we don't talk. No, we won't even touch. Wouldn't touch. Now, if someone if someone sent me a video and so and showed me that it worked, would we talk to them? yeah, if you could prove it. But even the patent office tells you that thing has to run for six months. There we go. On video. Yeah. Run for six months before they'll even listen to it. Okay. So I'm not watching your video for six months, but you show me proof on a time-lapse camera that that thing didn't stop for six months. I will fly you out. I will fly you out here. Yeah. End of story. levitation devices or those. Flying cars. How many of those? Like let's let's get real, right? We want to make consumer products. Flying cars, let let the let the let Elon take care of that stuff. He's he's got a he's got a way and he knows how to make that happen. So proof of concept. Or some products is extremely expensive to prove when you come in here saying I want to make something fly or something, you understand how much money you have to put and make it prove that it works. Let me let me break it down into some layman's terms. Because it's not just the flying cars. It's it's a lot of products. Right. I it's I'll give you the the the little phrase that you would say so you understand that you're either you don't have proof of concept or you do. I'm not show sure how that's going to work. Okay. So if you're saying that, you have you don't have proof of concept versus I figured out how this works. Now I have to turn it into a product. That is milestones into a different or ninety-five ninety-five percent already is already done here. We're just adding this to tweak it here. It's a little different. And and look at the reason why I'm sharing that is because there is no shortage of engineering companies, design firms that will help you design something so you could go prove concept, but they're not in the proving the concept. They're not. That's what that's what inventors do. You tinker and putter in your garage, in your basement, in your kitchen. You prove concept, then you go to somebody. If you do it the other way and you're trying to get someone else to figure out secret sauce for you, forget it. Super expensive. They don't have to say it. It's not just that. It's never, it's like, okay. So look at I'd be happy to take on some proof of concepts as long as you're willing to understand you paid me a lot of money to tell you it won't work. Exactly. How does that feel? You want to tell me how to do it? I'll listen to you. You're paying for it. Right. If it doesn't work, it's your decision. But as a consumer, how would that feel? Terrible. Great. So that's right. Let's not do that. So again, love this. I'm going to go to the next one here. And Steve, this is a great exercise. I appreciate this. All right. So we're talking about kids' shoes, right? Yeah. And man, this is what this Steve says this is what people want to hear. I'm going to give you what you want hear. all right. So tooling cost on a pair of shoes for kids. I don't know how many sizes this covers, but I'm gonna say it so shows here about twelve thousand dollars. Well think about it, right? Even if it's just kids' shoes, how many kids' shoes size are there? If we're just doing full sizes, that's twelve, right? Kid sizes? I don't know I know. We're not even we're not even yeah, but for kids, let's okay, let's say eight for kids' sizes. That's not even including half sizes. Yeah. So look it, it's irrelevant. I'm gonna say that this this is probably scale scoped to one or two sizes. maybe one shoe. Let's just call it one shoe. One shoe, okay. Twelve grand, right? What that means is I can make any soul that I want. I can make it unique to me. That is an asset. $12,000 to make my own shoe that can look like whatever I want to look like at the soul, that it can do whatever I want to feel gummy, spongy, soft, whatever. That's it. I made a tool. I own it. It's gonna look different. It's gonna be unique. It's it's you know, like Lou Bouttin, right? What's their unique value proposition? Red, red soul shoes. Red soul shoes, right? So if you want it red, you have the tool that you can make it red, put your name on it. Put a whatever you want, right? So there we go. 12 grand. How many shoes? How many souls can that make? Probably between 500,000 to a million. To a million. And this Dan would say, if he was here, he would say, if we get through that first three to five hundred thousand orders, you will never order another tool again. The factory will amortize that in. Keep going. That's how it works, people. You want to own the tool in the beginning because it's your asset, and we want to control it for a couple of reasons. When we control the tool and you own the tool, you I can guarantee you no one is using that tool on off hours. Right. Once it's once we have their production run, we butt it away. Now, if we're making millions of these, that tool's never coming out of the machine. It is always going to be charting out. Cranking. Crank it. All right. So $59 for the pair of shoes. I will say these are really amazing, cool shoes. kid's shoes, yep. Yep. So $50, $60. So that let's go backwards. What does that mean? $30, $15. Okay, $30 and 15. Right? On a on a MOQ. Shoes do have a little bit more of an MOQ simply because the factory, the material, the the it's got a lot of moving parts, right? When you're making a traditional shoe. but you know, again, so you decide. Here's the here's the point, here's the things that you have to decide. And it is a budget conversation. I'm not setting this in stone. What you're hiring us for is to get all this information so we can have the Goldilocks conversation. Right. How much is too much? How much is too is not enough? Where's the middle? And that's That's a discussion. If it's if budget is if budget forces us to eat cold porridge in the smallest bowl, that's okay. That's 22 units. Yeah. Because we're not doing it forever. No. We're doing it so we can get started. Yes. And that is the key point here. Nothing is fixed in budget. Everything, you know, Bobby, I just tell you, when you know all the facts, how how easy is it to make the right decision? Knowing the facts, knowing the layout is the greatest thing also. One thing we forgot to mention is go for it. When we start mentioning the the price that a product landed, we're talking the box. We're talking the shipping box. We're talking whatever has to be inside there. That's not just a product. We're not just we're talking finished product. Finished product in the box. That's what we'd get to. Let's give you know, let's do let's do this as a part two. I want to do Health Hug and a couple others and give them the pitch. And I think I think there's a lot to die, you know, to dissect right now. I think you've got A very good grasp of the conversations we probably have every day. Every all day, every day. You know, just on the initial calls. Bobby, how if if someone called in today, could I protect, can I predict how accurate this is going to be on your product that we have not seen or developed or designed? After 750 times? Yeah. Right off the top of our head. I can give you very good. I can give you very good ballpark. So look at here's the danger part, people. I can give you good estimates, but the facts are going to change through the process. Right. So you're asking Bobby. Yes. Quantity choices, material choices, all the different designs that you could or couldn't do. That's what the team is for. I would also encourage you that Bobby and I are giving you ballpark numbers. That's all this is. What are what are ballpark numbers? They're they're also foul balls in there. Exactly. So If you're looking for strikes and in the park, like we are giving you the whole ballpark as a guide, a strategy, the best strategy I can give you is understand that if you're doing a tool or a plastic injection piece with some parts inside, you should just automatically allow for a fifteen to twenty thousand dollar budget for the metal tool, the mold, the plastic injection mold tool. Now 10 or 50 percent. Just put that to the side. I've given you examples. I've given you examples where we have large products that we didn't spend that kind of money, but they came with some not, I don't know, maybe compromise isn't the right word. They came with alternative ways to make something so you didn't have to spend that money. Right. If you're willing to accept that, then that's great. Right now, what we're seeing with AI is people are showing us like, I would say, a million dollar idea or a million dollar finished product to launch. They want 29 bucks for it. And so I'm gonna step you down from there. lately our job has been to take away all those layers, all that stuff that AI has pr presented you and come up with what we've coined the core successful product. The one thing that people go, Wow, I wish I had that right now. The niche that made you want that product is what we gotta start with. That's exactly All the bells and whistles could be number two and three, but we've got to start with that core reason that brought you to that product. I'm gonna I'm gonna say this for Every hour you spent on AI developing your idea into it further is almost like a six months to a year in actual development if before AI. And probably a hundred to two hundred thousand dollars extra. You just add it on top of it. I mean dream it on top of it. Yeah, that's a good point. There is a there's a cost to it. Yeah, there's a there's a cost to adding everything onto your AI. But look at this is a great podcast. I'm sure there's gonna be a lot of questions on this one. There's gonna be a lot of facts. this is an education process comment. Let's answer them. Let's get on more podcasts. This will be a series. This is part one to just get the understanding started. Because look at this is this is a part that no other company out there talks about. Nobody because they don't know. A design firm, most of these companies don't manufacture. That's what people don't understand. A lot of these companies that say our competition, they don't manufacture. If my job is they can give you quotes, but they can't tell you what that factory is going to charge you. A design firm's job factor is to design your dream. My job is to make it very different. Right. Because I can design anything for you and charge you whatever. It's not even worth my time. But if I'm designing to make it, it's worth everything. Everything. We could we could do shortcuts. We could do things that help you get there that they cannot do. Yep. Because they don't have the the capabilities. They're not the factory. They're not the warehouse. They're not the manufacturer. We can. And look at someone said to me the other week, or or I read someone the other week, the easier That someone can make it look means they've done the hardest work to get there. And I couldn't have said it better than myself. We have been through the hard work so that I can easily answer questions in a ballpark, give you ranges, help identify your product. I can be still wrong. If I was accurate, I'd charge you a million dollars for what we do. my god. We don't. But we have not failed anybody in this process and it works really well because we know the right questions to ask. That's the beauty of us that number one is You're not gonna end up finishing, you're not gonna end up just saying, I have a great idea, I have scratch. You're gonna end up with a product. Yeah. We are starting this tendable. Our place is to leave, have you with a thousand inventory minimum, to have you product ready to go, ready to ship, branded, ready to get online, ready to start selling. On that you can't deliver in 48 hours. On that note, go buy your flip side socks today. Put yourself, pay it forward. Help an entrepreneur that's been through this process. I'd be happy to get the soon. Actually, they're coming on a podcast soon, so you'll be able to hear from them soon. look at I appreciate you guys watching. Please like this, but more importantly, share, share, share, share, share. Share this with someone that you know is stuck in the process somewhere, has this dream that they can't get rid of, wants to turn an idea into a product. Bobby and I are here to talk you, walk you through it, help you make the right choice for you. We'll never push you to make a decision. We will help you when you decide to make your idea come true. I there's old saying this guy used to do on TV, and I don't know if Hope you remember Sci Sims, an educated consumer is our best client. There you go. Yes.