App Annie CEO Ted Krantz on iOS 14.5, super apps, mobile ecosystem consolidation, and more

NEXT with John Koetsier · May 10, 2021 · 23m

iOS 14.5 is perhaps the biggest change in the mobile ecosystem in a decade.

While most iPhone owners might not see that much change, for the first time they are getting a choice about whether they allow adtech companies and brands to track them around the internet. For the first five years of mobile, anyone who wanted it got our hard-coded UDID, or universal device identifiers. After about 2010, anyone who wanted got our IDFAs, or identifiers for advertisers. There was an opt-out, but few saw it.

Now, we'll all be asked for permission to track, like GDPR cookie notifications on the web..

App…