291 - How Marketing Cuts Can Damage Business Value with Craig Andrews
When business gets tight, marketing often becomes one of the first expenses on the chopping block. Craig Andrews opens with the contrast at the heart of that decision: Henry Ford was frugal enough to reuse shipping-crate boards as car floorboards, yet he warned that cutting advertising to save money was like stopping a watch to save time.
How much should a company spend? Craig compares examples cited in the episode, from roughly 2.5% among certain wealth-management firms to Ken Fisher’s reported 6%, the 6–8% range associated with service-based small and midsize businesses, and 13–15% examples…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.