Latest / Wicked Radio with Bill Adams / Wicked Radio 8-27: Swifties Talking Marriage Now, Chicago Crime Crackdown, & Cracker Barrel Caves!
Transcript
- 0:03Speaker 1: Oh my god, guys, I don't know. I can't. No,
- 0:06Speaker 1: I can't. I don't think I can do the podcast today.
- 0:08Speaker 1: I can't concentrate Taylor's getting married. Oh my god. Did
- 0:13Speaker 1: you see similar reaction from this yesterday? This went exactly
- 0:18Speaker 1: as all Taylor Swift news goes. You have the immediate
- 0:23Speaker 1: Swifty meltdown, you know, which is a powerful consumer force
- 0:26Speaker 1: if you want to look at it that way, you can.
- 0:28Speaker 1: And then you had the rest of the people who
- 0:29Speaker 1: were just angry at it, you know, this wave of
- 0:34Speaker 1: anger at the Taylor Swift engagement news yesterday. Who cares
- 0:37Speaker 1: if you follow this? You're not a man who cares
- 0:40Speaker 1: about this. I could care. Look, I'm not good at
- 0:44Speaker 1: making predictions, but I'm really good at reading social trends
- 0:47Speaker 1: because they're easier current social trends than things going on.
- 0:51Speaker 1: And this probably just going by the trends of what's trending,
- 0:55Speaker 1: and people who normally weren't getting married talking about marriage now,
- 0:59Speaker 1: not just bailers, but their own This may have a
- 1:02Speaker 1: major impact on your life, whether you want it to
- 1:05Speaker 1: or not. It won't spend that much time on it.
- 1:07Speaker 1: But some of the ridiculous reaction as well, in news,
- 1:11Speaker 1: we're gonna talk about the crime crackdown, not just Washington DC.
- 1:14Speaker 1: Get ready, Chicago, because it's coming to you because now
- 1:18Speaker 1: the White House knows they have the vote and the
- 1:19Speaker 1: support of the people, not these phony crime statistics and
- 1:23Speaker 1: not what the politicians are saying, what the people are
- 1:26Speaker 1: saying about welcoming a crime crackdown in their city. Because
- 1:31Speaker 1: it's coming. Chicago's next member. I was telling you, it's
- 1:33Speaker 1: gonna spread throughout the nation because they have the support
- 1:36Speaker 1: now that they heard from Washington DC residents and they're
- 1:38Speaker 1: actually happy about it. Oh yeah, Chicago's next on the list,
- 1:42Speaker 1: and then it'll spread throughout the country because people want it.
- 1:45Speaker 1: Speaking of what the people want, it happened they heard
- 1:49Speaker 1: your voices. Cracker Barrel has caved, going back to the
- 1:53Speaker 1: old logo. I don't know about the inside and the design,
- 1:55Speaker 1: but the takeaway here is your voices are always heard,
- 2:00Speaker 1: especially as consumers. I don't know if they're smart enough
- 2:02Speaker 1: to take advantage of this, but they are gaving. We'll
- 2:04Speaker 1: talk about that as well, But thanks for being here.
- 2:06Speaker 1: Some business first, thanks for finding the Wicked Radio live
- 2:08Speaker 1: stream all part of the Wicked Wisdom Podcast with Bill Adams.
- 2:11Speaker 1: That would be me, all the social media channels and
- 2:14Speaker 1: the audio podcast too. If you are an audio listener
- 2:16Speaker 1: a little bit later on, make sure you press download
- 2:19Speaker 1: and subscribe so you know when the future episodes are
- 2:21Speaker 1: coming or the current episodes. I should say, let's get
- 2:24Speaker 1: right to it. Oh my god. The news that broke
- 2:29Speaker 1: the news and she launched it on Instagram a big thing. Actually,
- 2:35Speaker 1: I don't know how many retweets and reposts this was,
- 2:37Speaker 1: but it broke a record on social media for Taylor
- 2:40Speaker 1: Swift announcing that she and Travis Kelsey are getting engaged.
- 2:44Speaker 1: And they had the wedding photo and this was a
- 2:46Speaker 1: little bit suspicious, by the way, a complete floral arrangement,
- 2:49Speaker 1: all set up with a camera ready to go as
- 2:51Speaker 1: he's on one knee and proposing, and then the rings
- 2:53Speaker 1: that maybe they were already engaged. I have no idea.
- 2:58Speaker 1: All I know is this two distinct reactions. You know
- 3:02Speaker 1: how the swifties is going to react, and you know
- 3:04Speaker 1: how the people who are sick of hearing about this
- 3:05Speaker 1: are going to react. Here's the takeaway. It doesn't matter
- 3:09Speaker 1: how you feel about this. It is a massive cultural
- 3:12Speaker 1: thing in society. She is a consumer force you have
- 3:17Speaker 1: to look at it that way. And if you want
- 3:18Speaker 1: to seem like you're old, if you want to seem
- 3:21Speaker 1: like you're out of touch, give your younger people who
- 3:25Speaker 1: happen to be Swifties in angry reaction to this, because
- 3:28Speaker 1: they will just shut you out. But Swifties are everywhere,
- 3:32Speaker 1: as I've learned. I've told you this, My daughters are well,
- 3:35Speaker 1: one in particular. So this was massive news. And this
- 3:40Speaker 1: is a White House official, White House Network correspondent. You
- 3:45Speaker 1: probably saw or her the video already. This is her reaction,
- 3:48Speaker 1: but this just as well could have been every Swiftie
- 3:52Speaker 1: in the world getting this, getting this news yesterday. Here
- 3:56Speaker 1: she is right after she did her live shot in
- 3:58Speaker 1: front of the White House, but they still have the
- 4:01Speaker 1: mic in the camera on I could have played you
- 4:05Speaker 1: my daughter's reaction, But here she is a CBS correspondent
- 4:10Speaker 1: when she got the big Taylor Swift news. Taylor Swift
- 4:13Speaker 1: is engaged. Taylor Swift is engaged. Taylor Swift is engaged.
- 4:17Speaker 1: This come back to me. She just posted it. Oh
- 4:20Speaker 1: my god, oh my god. Oh it's huge.
- 4:23Speaker 2: The ring is joenormous.
- 4:25Speaker 1: This is so exactly she went from being a semi serious.
- 4:29Speaker 1: White House Professional Network corresponded to a swift ye. In
- 4:32Speaker 1: the matter of seconds, all it took was one Instagram
- 4:34Speaker 1: notification and there she is, and then she's freaking out.
- 4:39Speaker 1: And then you know, she goes from and the President
- 4:42Speaker 1: in front of the White House and now back to
- 4:44Speaker 1: you in the studio, and she's sitting around getting alert
- 4:47Speaker 1: in the phone to go, oh my god, that's it,
- 4:50Speaker 1: and then insisting come back to me. I need to
- 4:51Speaker 1: break the news. She goes on to say, I feel
- 4:54Speaker 1: like Paul Revere. Right now, one more ridiculous reaction before
- 4:59Speaker 1: we get the other side of this thing, because obviously,
- 5:01Speaker 1: whenever some piece of news, especially from celebrity culture, is
- 5:05Speaker 1: so big, there's always a pushback on it. Right well,
- 5:08Speaker 1: let me play this for you. This is a University
- 5:11Speaker 1: of ten This video just got released this morning. By
- 5:13Speaker 1: the way, this is a University of Tennessee professor. I
- 5:16Speaker 1: think it's biochem. So it's a real serious thing on
- 5:19Speaker 1: the day when a midterm was supposed to happen. This
- 5:22Speaker 1: is Matt Pittman. You know what this guy did. He
- 5:25Speaker 1: canceled class when he got the news. Now listen to
- 5:27Speaker 1: the reaction of his a biocam midterm today. But Taylor
- 5:33Speaker 1: and Travis just got engaged due to this information. I
- 5:37Speaker 1: can't focus you up, can't focus classes, cancel, get out
- 5:40Speaker 1: of here. We got information. I need to process this information. Now.
- 5:48Speaker 1: It kind of sounds like a couple of different things.
- 5:50Speaker 1: He just wanted to, like not work that day. So
- 5:53Speaker 1: I mean, if I'm a parent paying for this class,
- 5:55Speaker 1: I'd get my money back for the class. That's just me.
- 5:58Speaker 1: That's just how I work as a consumer. But listen
- 6:00Speaker 1: to the kids, now, this is interesting. How in the
- 6:02Speaker 1: world did he break the news to them before they
- 6:05Speaker 1: knew it as it was happening. There's only one plausible explanation.
- 6:08Speaker 1: This must be a class where you can't take your
- 6:10Speaker 1: phones in. I mean, that's got to be otherwise they
- 6:12Speaker 1: would have known, right. And the other side is, you know,
- 6:15Speaker 1: for people attacking the guy, He's probably right. They would
- 6:18Speaker 1: have heard about it one way or another and they
- 6:20Speaker 1: wouldn't have been able to do it. Are that now?
- 6:21Speaker 1: Are all the kids that happy in the class because
- 6:23Speaker 1: they're swifties or just because they wanted to get out
- 6:25Speaker 1: of the biochem exam? Could have gone either way? I
- 6:28Speaker 1: don't know. Speaking of either way, Okay, listen, I get it.
- 6:32Speaker 1: The reaction is this, This is so predictable at this point.
- 6:35Speaker 1: Anything that happens with Taylor Swift news get You get
- 6:39Speaker 1: the immediate buzz and the internet reaction, and like I said,
- 6:42Speaker 1: the Swifties go crazy and things like that from the
- 6:44Speaker 1: University of Tennessee. Now the other side of it, this
- 6:46Speaker 1: takes a little bit longer. Most people are going, I
- 6:48Speaker 1: don't care. I am so sick of hearing this. I
- 6:51Speaker 1: don't who the hell cares about this? And then the
- 6:55Speaker 1: you know, and then it gets a little extreme. If
- 6:56Speaker 1: you're a guy, If you're a guy that cares about this,
- 6:58Speaker 1: you're not a real guy if you and I understand
- 7:01Speaker 1: all this. I get all of it. But I've learned
- 7:05Speaker 1: the semi hard way. Having a Swifty in the house
- 7:10Speaker 1: has taught me you just kind of have to accept it.
- 7:13Speaker 1: I've seen this develop. I've seen swifty Mania developed from
- 7:16Speaker 1: the beginning. Actually, honest to god, I've interviewed her like
- 7:19Speaker 1: three or four times back in radio days. I think
- 7:21Speaker 1: it's four. I've handwritten thank you notes from her. I've
- 7:25Speaker 1: seen it all develop, the phenomenon that is Taylor Swift.
- 7:28Speaker 1: You have to look at it. This way, you just
- 7:30Speaker 1: have to for a thing. We just talk about things,
- 7:32Speaker 1: you know, things that are going in society, in the world,
- 7:34Speaker 1: and how you react to it and how you can
- 7:36Speaker 1: manage you. Right, she is an undeniable force for this
- 7:40Speaker 1: entire generation. If you have any interest whatsoever, and you
- 7:43Speaker 1: may not in connecting with younger people, you don't have
- 7:47Speaker 1: to be as Swifty and be a fan, but you
- 7:49Speaker 1: kind of have to acknowledge how big she is as
- 7:52Speaker 1: a as an entertainment force, as a consumer force, rights
- 7:56Speaker 1: as a producer of content, because she just is. It's
- 8:00Speaker 1: just a fact. It just is a thing, and it's
- 8:04Speaker 1: always going to be there. Okay, And think about the
- 8:07Speaker 1: age demographic of most of these people we call swifties.
- 8:11Speaker 1: They're in their teens and twenties and now early thirties.
- 8:13Speaker 1: They're going to be around this. If you hate all
- 8:17Speaker 1: this news that you're gonna hate this, you've got fifty
- 8:21Speaker 1: years to go of this. This is this is their
- 8:25Speaker 1: entertainment force. This is their guiding light of not only
- 8:30Speaker 1: social media, not only in influence and entertainment, this is
- 8:37Speaker 1: their guiding light of inspiration of the swifties, specifically for
- 8:42Speaker 1: decades to come. Because all of them are young, including her.
- 8:47Speaker 1: So I'm just saying, but if you're looking for a positive,
- 8:49Speaker 1: if you just hate this stuff, if you just hate
- 8:51Speaker 1: the Swifty News, but you're concerned about the way the
- 8:55Speaker 1: country's going, I do have good news for you. Let
- 8:58Speaker 1: me just let me re frame this for you and
- 9:01Speaker 1: you look at it this way. So it is a
- 9:03Speaker 1: fact talk about social trends. It's just the fact that
- 9:06Speaker 1: marriage rates among this age demographic are just plummeting. They
- 9:09Speaker 1: just are. It's just a factual thing. Young people by
- 9:12Speaker 1: and large in that age group just aren't getting married.
- 9:14Speaker 1: They're just not. And I think we can all agree
- 9:17Speaker 1: this is just factual that for a stronger society, you know,
- 9:21Speaker 1: having pretty strong marriage rates and having that as a
- 9:23Speaker 1: thing in stable families, that's better overall for all of us. Right,
- 9:28Speaker 1: it's already happened. This should be your takeaway for all
- 9:32Speaker 1: of us to look at this. Trust me on this.
- 9:35Speaker 1: You've never heard, especially young girls in twenties and thirties
- 9:41Speaker 1: talk about marriage because of this Taylor Swift News so
- 9:44Speaker 1: much as they have yesterday and going forward. I'm not
- 9:48Speaker 1: gonna make a full prediction. I'm just pointing out how
- 9:51Speaker 1: the trends are going. Marriage rates are increasing already because
- 9:57Speaker 1: of this. Engagement rates would I would? I guess I
- 10:00Speaker 1: am making a prediction. You're gonna see marriage rates increase
- 10:04Speaker 1: because of this. I will. I can see it already.
- 10:07Speaker 1: It's more of a trend because they're talking about it already.
- 10:09Speaker 1: The discussion of marriage and and traditional engagement the way
- 10:13Speaker 1: she did it are increasing. So if you hate all
- 10:18Speaker 1: of the tailor stuff, maybe that's your one guiding guiding moment.
- 10:21Speaker 1: Maybe that's your one light through the clouds on this. Yeah,
- 10:26Speaker 1: you're gonna be dealing with it for decades, but this
- 10:29Speaker 1: may have an actual net positive result. I think, who
- 10:31Speaker 1: the heck knows. Like I said, I shouldn't be making predictions.
- 10:33Speaker 1: All right, let's get out of that fluff and let's
- 10:36Speaker 1: talk about some news. Remember I was telling you last
- 10:39Speaker 1: week might have been the week before this crime crackdown
- 10:41Speaker 1: in Washington, d C. Isn't what you're being told. It's
- 10:44Speaker 1: not the media reports and they played with all the
- 10:48Speaker 1: crime statistics in Washington, DC. And the news came out
- 10:52Speaker 1: yesterday from Stephen Miller or the White House, White House Advisory.
- 10:55Speaker 1: You know what they're doing with the crime statistics in DC.
- 10:58Speaker 1: They were calling murders accidents. That's why these so called
- 11:03Speaker 1: crime stats were going down. No, they weren't. And you
- 11:06Speaker 1: know who told you that, not me, the Washington d
- 11:09Speaker 1: C Residence. For about eight nine days now you've seen
- 11:14Speaker 1: video after video of Washington d C. Residence thankful that
- 11:18Speaker 1: there's a crime crackdown. There's still since this started, not
- 11:22Speaker 1: one homicide in the streets of DC. Now you're starting
- 11:25Speaker 1: to see Washington, DC residents come out saying I can
- 11:27Speaker 1: walk again, I can walk at night, I can walk
- 11:29Speaker 1: home from work, I can get to my car and
- 11:31Speaker 1: not have to you know, keep checking behind my back.
- 11:34Speaker 1: That's starting to happen. That was the true story, not
- 11:36Speaker 1: these politicians playing with the crime rates, not the talking
- 11:39Speaker 1: heads on TV, not a biased and disgusting news media
- 11:43Speaker 1: who just hate everything Trump does just because they politically
- 11:46Speaker 1: they hate him. So this was obvious that they have
- 11:50Speaker 1: the support of the people and the White House. This
- 11:51Speaker 1: administration more than any other, really tunes into that. They'll
- 11:55Speaker 1: send out little test balloons and little ideas of things
- 11:57Speaker 1: that they want to do, and if they get positive feedback,
- 12:00Speaker 1: if they get the voice of the people, then they'll
- 12:04Speaker 1: start to act on it. We all knew. It was
- 12:06Speaker 1: obvious as hell to see that this crime crackdown was
- 12:08Speaker 1: going to go to a different city. So but the
- 12:10Speaker 1: question was what's next. Chicago is next? Uh, I'll tell
- 12:16Speaker 1: you about their mayor here in just a second. But
- 12:18Speaker 1: let's start to hear from some of their residents now
- 12:21Speaker 1: that they've seen what's going on in Washington, d c.
- 12:23Speaker 1: And they want it coming to their city. Let's go
- 12:26Speaker 1: to this guy first, not.
- 12:28Speaker 2: Walk around the community without feed of being heard or
- 12:30Speaker 2: kidnapped or having a drive by.
- 12:33Speaker 1: So it's what these numbers that they're expressing. We don't
- 12:38Speaker 1: feel it in our quality of life. We don't feel
- 12:40Speaker 1: those numbers. He knows, he knows, it's a bunch of crap.
- 12:43Speaker 1: Or let's go to this lady. And this was important
- 12:45Speaker 1: because it's on CNN, and CNN hates doing this. I'm
- 12:49Speaker 1: amazed they even do live on the street interviews anymore
- 12:51Speaker 1: because when they actually talk to people, it completely up
- 12:54Speaker 1: ends any narrative they're trying to push. Here's another Chicago
- 12:58Speaker 1: resident talking about, well, would you welcome and do you
- 13:00Speaker 1: believe the crime statistics because crime has gone down. First
- 13:03Speaker 1: reaction was this is a good thing.
- 13:06Speaker 2: I think that the governor as well as the mayor
- 13:10Speaker 2: should be on board with it, just so we can
- 13:11Speaker 2: get a bit more of security in Chicago.
- 13:14Speaker 1: The way do we need the crime has So some
- 13:16Speaker 1: CNN producer is hearing that lady talk about it going
- 13:21Speaker 1: cut cut the feed. No, that doesn't support the narrative.
- 13:24Speaker 1: We're trying to push get ready to Chicago because it's coming.
- 13:28Speaker 1: And here's the problem. This is what's really scary. So
- 13:30Speaker 1: they didn't really have a choice. In Washington, DC, because
- 13:32Speaker 1: the administration is right there and the Feds are right there,
- 13:34Speaker 1: it is a lot easier to you know, kind of
- 13:37Speaker 1: enact the crime crackdown. Chicago's gonna be a little bit
- 13:40Speaker 1: different because you have a lunatic, idiot mayor who is
- 13:45Speaker 1: completely in favor and has no problem at all in
- 13:48Speaker 1: telling the residents there to whip them all up into
- 13:50Speaker 1: a frenzy and to push back and to get them
- 13:51Speaker 1: into trouble. He'll be fine, he doesn't care about that,
- 13:54Speaker 1: but he's pushing a narrative, so he'll put his residence
- 13:56Speaker 1: in trouble. This is Brandon Johnson, the mayor of Chicago. No,
- 13:59Speaker 1: I kind of sand back this. I held on this
- 14:01Speaker 1: held on to this for a few days. This is
- 14:02Speaker 1: actually from this past weekend in a report. Listen to
- 14:06Speaker 1: this idiot because he knows well much better than anybody
- 14:11Speaker 1: else that the crime crackdown, the federal crackdown is coming
- 14:14Speaker 1: to his city because he's so incompetent. Listen to his
- 14:18Speaker 1: words and how dangerous this is.
- 14:20Speaker 2: See and so you know, Look, We're going to remain firm,
- 14:23Speaker 2: will take legal action. But the people of this city
- 14:27Speaker 2: are accustomed to rising up against tyranny, and if that's necessary,
- 14:32Speaker 2: I believe that the people of Chicago will stand firm
- 14:34Speaker 2: alongside of me as I work every single day to
- 14:37Speaker 2: protect the people of this city.
- 14:38Speaker 1: Residents of Chaga will stand up, stand firm, push back,
- 14:42Speaker 1: resist all the buzzwords, right, all the things that will
- 14:44Speaker 1: get residents in trouble if they happen to listen to him,
- 14:49Speaker 1: and he'll be safe and fine and won't even suffer
- 14:54Speaker 1: any cost whatsoever. Dangerous, incompetent, disruptive, destructive, that's the problem
- 15:00Speaker 1: right there. I'm at the point now where you hear
- 15:02Speaker 1: so many residents DC, Chicago, LA, New York, Boston, Philly,
- 15:06Speaker 1: same thing you hear from so many residents that want
- 15:10Speaker 1: law and order. I'm amazed. I have a lot of
- 15:14Speaker 1: doubt about how these people got elected in the first place.
- 15:16Speaker 1: I really do. It's like him with New York, the
- 15:18Speaker 1: socialist mayor that's going to be mayor. This is Zondani guy.
- 15:23Speaker 1: Most of the money for his campaign coming from outside
- 15:25Speaker 1: of New York. Of course it is, of course it is, Well,
- 15:28Speaker 1: what are the other things? How legit are those elections
- 15:31Speaker 1: in those cities? If these people get elected but they
- 15:33Speaker 1: don't represent the will of the people, I don't know.
- 15:36Speaker 1: I have my doubts. But get ready to Chicago. It's coming.
- 15:39Speaker 1: It's gonna be probably a tougher fight because of people
- 15:41Speaker 1: like that than it was in DC. But listen to
- 15:44Speaker 1: the residents, not the talking heads on TV, not idiot
- 15:47Speaker 1: politicians like that, and these twisted crime statistics, because we
- 15:51Speaker 1: know that those are easy to fix. All right, let's
- 15:53Speaker 1: get some good news. Let's wrap this up with good news,
- 15:55Speaker 1: maybe the best news of all. Maybe you're upset about
- 15:59Speaker 1: the Taylor Swift news. Okay, whatever, that's fine. This will
- 16:03Speaker 1: make you happy. I told you your voice always always matters,
- 16:07Speaker 1: especially when it comes to consumer issues, and you did it.
- 16:12Speaker 1: Cracker Barrel has caved and is going back to their
- 16:16Speaker 1: old logo. By the way, I didn't even know that
- 16:18Speaker 1: the old guy by the barrel has a name. Uncle
- 16:22Speaker 1: Herschel had no idea. But anyway, an official statement. Now,
- 16:26Speaker 1: yesterday about this time, they made a statement where they said,
- 16:28Speaker 1: we heard you, we made a mistake. Well that was
- 16:30Speaker 1: you know, that was the first part and that would
- 16:32Speaker 1: have probably would have been good enough for a lot
- 16:33Speaker 1: of people. But then you have this ready, a full
- 16:37Speaker 1: on reversal from Cracker Barrel. Here's the statement. I wouldn't
- 16:40Speaker 1: read the whole thing. You don't have time for that.
- 16:42Speaker 1: We thank our guests for sharing your voices. There's their
- 16:45Speaker 1: voices thing again in love for Cracker Barrel. We said
- 16:49Speaker 1: we would listen, and we have our new logo is
- 16:51Speaker 1: going away and our old timer will remain. And then
- 16:55Speaker 1: it goes into a bunch of marketing points and blah
- 16:56Speaker 1: blah blah. Seventy set they have seventy thousand employees. By
- 17:00Speaker 1: the way, that's a big employer, so it's a big deal. Now,
- 17:03Speaker 1: let me get one thing out of the way. Last
- 17:06Speaker 1: time I was in a Cracker Barrel, I don't know
- 17:07Speaker 1: about you, was probably geez like three years ago, and
- 17:11Speaker 1: that's part of the problem, and it was empty then
- 17:13Speaker 1: a lot of this outrage. A lot of these people
- 17:16Speaker 1: decrying the marketing change with Cracker Barrel haven't been going
- 17:20Speaker 1: to the restaurant. It's been empty for a long time,
- 17:22Speaker 1: So can we be honest about that. It's been struggling
- 17:25Speaker 1: for a long time. I think most of the pushback
- 17:28Speaker 1: has been on what they did to it, because people
- 17:31Speaker 1: are tired of seeing legacy things, even in consumer products
- 17:35Speaker 1: or retail stores or restaurants, going away. So they're tired
- 17:38Speaker 1: of that. But the biggest takeaway of all is if
- 17:42Speaker 1: enough people are outraged by it and they push back,
- 17:46Speaker 1: it does make a difference. Look at how many things
- 17:48Speaker 1: you've seen this with now, Look at how many products,
- 17:50Speaker 1: how many brands, how many things. If you want to
- 17:53Speaker 1: go back to the bud Light thing, that particular brand,
- 17:58Speaker 1: just that one still has never recovered from that. Look
- 18:00Speaker 1: at what happened with Target. Your voice always matters in everything.
- 18:03Speaker 1: Every time you feel like your voiceless or powerless, don't
- 18:06Speaker 1: buy it because it does matter. Now, is Cracker Barrel
- 18:11Speaker 1: smart enough to take advantage of all the buzz they have? Good?
- 18:14Speaker 1: Let's face it, we've never ever talked about Cracker Barrel
- 18:20Speaker 1: as much as this past week. Ever, They've never had
- 18:23Speaker 1: so much trending news, They've never had so much attention.
- 18:26Speaker 1: Almost to the point where if this was all just
- 18:28Speaker 1: like a ruse and a hoax and a fake misdirection
- 18:32Speaker 1: that they were going to just to get attention, that
- 18:34Speaker 1: would have been brilliant. I don't think that's it. And
- 18:36Speaker 1: also there's another factor in this. Even though they caved
- 18:40Speaker 1: and they listened to you, and they're going back to
- 18:42Speaker 1: the old logo. I don't know about the inside design,
- 18:44Speaker 1: but the old logo anyway, and the brand they still have.
- 18:49Speaker 1: The people in charge supposedly who made the change still
- 18:54Speaker 1: the DEI Hire marketing manager who now the reports are
- 18:57Speaker 1: that they warned her a year ago not to do this.
- 18:59Speaker 1: Apparently didn't listen. No, because you're a you're an IVY
- 19:02Speaker 1: League brandiac. You know better than the people, don't you. Right?
- 19:05Speaker 1: Are they smart enough to clean house at that level?
- 19:09Speaker 1: And here's the important thing, is Cracker Barrel as a
- 19:12Speaker 1: brand representing their seventy thousand employees, are they smart enough
- 19:16Speaker 1: to take advantage of this? In other words, triple down
- 19:21Speaker 1: produce commercials, spend as much money as you have to
- 19:24Speaker 1: get the marketing advertising out of there and take advantage
- 19:27Speaker 1: of this momentum. Are they smart enough to make commercials
- 19:29Speaker 1: saying we're the restaurant that listens to people because they've
- 19:34Speaker 1: never had a better marketing opportunity as this. Are they
- 19:38Speaker 1: smart enough to take advantage of it? Yeah? I have
- 19:42Speaker 1: my doubts. It would be amazing to see, though, it
- 19:44Speaker 1: really would. And here's the other question. Are all these
- 19:47Speaker 1: other major corporations smart enough to hire people marketing manage it?
- 19:54Speaker 1: We see it in corporate America all the time, marketing
- 19:57Speaker 1: managers that have no idea what the product is. Are
- 20:00Speaker 1: they smart enough to start hiring people that actually understand
- 20:02Speaker 1: what their product is and what their consumer base is.
- 20:05Speaker 1: Some will, Some definitely will, some won't. We'll see. We'll
- 20:10Speaker 1: see if they're smart enough to do it. I don't know.
- 20:13Speaker 1: But the takeaway is your voice is always heard. That's
- 20:17Speaker 1: a massive win actually for American culture and Americana. It
- 20:20Speaker 1: just is, well, people start going to Cracker, but it's
- 20:22Speaker 1: still going to be empty. It just didn't want Most
- 20:26Speaker 1: people would to talk to them about this. They're like,
- 20:28Speaker 1: I don't really want to go to Cracker Barrel. I
- 20:30Speaker 1: just didn't want them changing. Okay, fair enough. So that's
- 20:35Speaker 1: your takeaway there. Your voice is always heard. And the
- 20:37Speaker 1: second thing is, look, if you're upset about the Tailor
- 20:40Speaker 1: Swift thing, look reframe it and look at it a
- 20:42Speaker 1: different way. She's a massive marketing consumer force. If you
- 20:48Speaker 1: look at it that way, it's much easier to understand
- 20:52Speaker 1: that phenomenon, much easier. And if this increases marriage rates,
- 20:57Speaker 1: that's actually good for you and me and everybody else
- 20:59Speaker 1: in the country. So look at it that way. And
- 21:01Speaker 1: by the way, the biggest winner of the whole Taylor
- 21:03Speaker 1: Swift engagement news, they frickin did it again. The biggest winner.
- 21:09Speaker 1: Not the Swifties, not Taylor, not Travis kelce not the Chiefs,
- 21:13Speaker 1: even the freaking NFL. They did it again. They only
- 21:17Speaker 1: stand to benefit. It's amazing, It's absolutely amazing how this worked.
- 21:21Speaker 1: Two weeks before the start of the regular season. They
- 21:24Speaker 1: get this news to carry them in through the dead period,
- 21:27Speaker 1: to get buzz in the NFL to go forward because
- 21:30Speaker 1: she's married to or going to be married to, Travis Kelcey.
- 21:32Speaker 1: Are the Chiefs? Unbelievable? The NFL can't lose. It's just incredible,
- 21:37Speaker 1: so they're welcoming this with open arms. By the way,
- 21:39Speaker 1: bad news for everybody that said this whole relationship with
- 21:42Speaker 1: Travis Kelcey and Taylor Swift was all just designed as
- 21:45Speaker 1: a marketing ploy. I guess that turned out to be false,
- 21:48Speaker 1: but anyway, look at it that way, you feel a
- 21:50Speaker 1: lot better about things. Man. Thanks for finding Wicked Radio,
- 21:52Speaker 1: livestream of the podcast. I appreciate you. Audio listeners, replay
- 21:56Speaker 1: on x Wicked, WISOM with Bill Adams, and all the
- 21:58Speaker 1: social media channels. Thanks for the followers too. As always,
- 22:01Speaker 1: getting closer and closer to the end of the week.
- 22:03Speaker 1: What's going to be in the news tomorrow? What can
- 22:04Speaker 1: we manage up on I don't know, but we'll find out.
- 22:07Speaker 1: I'll talk to you then,