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From 100M+ Free Users to $1M Enterprise Deals: The Calendly Playbook for Hybrid PLG Success - Insights from CEO Tope Awotona
When you think about Product-Led Growth (PLG) success stories, few companies exemplify the model better than Calendly. Founded in 2013 by Tope Awotona, Calendly has grown from a simple scheduling tool to a scheduling powerhouse that's touched "double digits" of the world's billion knowledge workers - meaning over 100 million people have used the platform at some point.
At SaaStr Annual + AI Summit, Awotona shared the hard-won lessons from building one of the most successful PLG companies of the last decade. What makes his insights particularly valuable is his transparency about the mistakes…
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