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Orange Leaf’s Frozen Yogurt Rise and Fall | Durham News
Remember when frozen yogurt was the ultimate treat? Orange Leaf, the brand that turned the trend into a global phenomenon with over 300 locations, is now a shadow of its former self—with just 67 shops left. Once booming with customizable flavors and diet-friendly options, the chain faced the brutal realities of franchise churn, rising costs, and shifting consumer tastes. While the frozen yogurt market has evolved toward premium ice cream and dairy-free options, recent data hints at stabilization—with more shops opening than closing. For many, though, frozen yogurt isn’t just nostalgia—it’s…
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