Latest / The Modern Etsy Seller Podcast / EP 5. Do I Need Social Media to Succeed on Etsy? | Etsy Tips for Beginners

Transcript

EP 5. Do I Need Social Media to Succeed on Etsy? | Etsy Tips for Beginners · The Modern Etsy Seller Podcast

• 0:04
  SPEAKER_00: Hey there and welcome to the Modern Etsy Seller Podcast and What You're Wondering, the segment where I answer one specific question in under five minutes.
• 0:12
  SPEAKER_00: I'm Melissa, a busy working mom with two profitable Etsy shops, and I'm here to help you build yours.
• 0:18
  SPEAKER_00: Let's get to today's question.
• 0:20
  SPEAKER_00: Our question today is do I need to post to social media to succeed on Etsy?
• 0:26
  SPEAKER_00: The simple answer here is no.
• 0:27
  SPEAKER_00: You do not need to post on social media.
• 0:30
  SPEAKER_00: And I can say that confidently because to this day I have never posted anything related to my shops on social media.
• 0:38
  SPEAKER_00: And here's why.
• 0:39
  SPEAKER_00: Etsy is a marketplace, meaning it's designed to connect buyers and sellers.
• 0:44
  SPEAKER_00: Think about a farmer's market.
• 0:46
  SPEAKER_00: People show up on Saturday morning because they want to buy something.
• 0:50
  SPEAKER_00: They're already in shopping mood.
• 0:52
  SPEAKER_00: They're walking the aisles, looking for something that catches their eye.
• 0:56
  SPEAKER_00: You don't have to convince them to come, they show up ready.
• 0:59
  SPEAKER_00: Etsy works the same way.
• 1:00
  SPEAKER_00: People go to Etsy looking for something to buy.
• 1:03
  SPEAKER_00: They type what they're looking for into that search bar because they are actively shopping.
• 1:07
  SPEAKER_00: They have intent.
• 1:09
  SPEAKER_00: They're ready.
• 1:10
  SPEAKER_00: Your job isn't to go find them, they're already there.
• 1:13
  SPEAKER_00: Your job is to show up in front of them with the right product and the right listing.
• 1:17
  SPEAKER_00: It's very different from running your own website where you have to drive the traffic yourself.
• 1:22
  SPEAKER_00: In that case, social media is often a big part of the strategy because without traffic, nothing happens.
• 1:28
  SPEAKER_00: But Etsy already has the traffic.
• 1:30
  SPEAKER_00: So early on, social media is not required.
• 1:33
  SPEAKER_00: Now, that doesn't mean social media can't help, because it can.
• 1:37
  SPEAKER_00: And down the line, it can be a great growth tool, especially once you have proof of concept and you know people are already buying what you're selling.
• 1:46
  SPEAKER_00: But most of us do not have a ton of extra time.
• 1:48
  SPEAKER_00: And how you spend the time you do have matters.
• 1:51
  SPEAKER_00: Early on, your time is better spent creating products, systemizing your listing process, and becoming proficient in Etsy SEO.
• 2:00
  SPEAKER_00: Those are the skills that actually move you towards sales when you're just starting out.
• 2:05
  SPEAKER_00: You need to master Etsy and your shop first.
• 2:08
  SPEAKER_00: Then later, and only if you want to, you can add the social media layer.
• 2:12
  SPEAKER_00: So, no, you do not need social media to succeed on Etsy, but you do need great products and optimized listings.
• 2:19
  SPEAKER_00: So start there.
• 2:20
  SPEAKER_00: If you have a question you'd like me to answer on a future episode of What You're Wondering, I would love to hear it.
• 2:25
  SPEAKER_00: Head on over to melissacarroll.co slash question or click the link in the show notes to submit.
• 2:31
  SPEAKER_00: I'll catch you next week.