Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#564: The cookiepocalypse that didn't happen with Jaysen Gillespie, RTB House
We are here at eTail Boston and hearing about all things e-commerce and retail.
Today we’re going to talk about the cookiepocalypse that never happened, and what Google’s decision not to deprecate third-party cookies means for all those marketers preparing their first-party data strategies, as well as all those consumers out there that still like their privacy..
To help me discuss this topic, I’d like to welcome Jaysen Gillespie, Head of Analytics and Data Science at RTB House.
RESOURCES
RTB House website: https://www.rtbhouse.com
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The skinny
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