Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
Why Journey Maps Miss the QR Code Touchpoint on Product Packaging
Episode 134 of Customer Journey with Fexingo digs into a common but overlooked touchpoint: the QR code printed on product packaging. Lucas and Luna break down why most brands send customers to a generic homepage instead of a product-specific landing page, and how that small failure undermines the entire post-purchase experience. They cite real examples from consumer electronics and CPG, share conversion data, and offer a simple fix that any marketing team can implement by next week. Plus, a listener challenge: scan your own product packaging and see what happens.
#QRCode #ProductPackaging…
The skinny
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