Who You Are, What You Do and Why People Trust You: The Reputation Tree Framework for LLM Visibility

Online Reputation Management Podcast · Jul 30, 2026 · 5m · transcript

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve LLM visibility, brand reputation and third-party trust signals. James Dooley and Julian Goldie start with KPI tracking because measuring wins and testing frameworks like the Reputation Tree shows which reputation efforts genuinely move the needle for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads…