Latest / Omni Talk Retail / From Part-Time Cashier to Fortune 500 CCO: Amy McClellan's Shopper-First Approach To Grocery

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From Part-Time Cashier to Fortune 500 CCO: Amy McClellan's Shopper-First Approach To Grocery · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:00
  is
• 0:01
  Omnitok
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Anne
• 0:02
  Mazinga.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Chris
• 0:03
  Walton.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:05
  once
• 0:05
  again,
• 0:05
  day
• 0:06
  two
• 0:06
  here
• 0:06
  of
• 0:07
  the
• 0:07
  Food
• 0:07
  Solutions
• 0:08
  Expo
• 0:09
  by
• 0:09
  Spartan
• 0:10
  Nash.
• 0:10
  We
• 0:11
  are
• 0:11
  in
• 0:11
  the
• 0:12
  Simbi
• 0:12
  and
• 0:12
  Omnitok
• 0:13
  booth
• 0:13
  here
• 0:13
  at
• 0:14
  the
• 0:14
  show.
• 0:14
  We're
• 0:15
  so
• 0:15
  excited
• 0:15
  because
• 0:16
  we
• 0:16
  get
• 0:16
  to
• 0:17
  have
• 0:17
  back
• 0:17
  one
• 0:17
  of
• 0:18
  our
• 0:18
  favorite
• 0:18
  guests.
• 0:19
  We
• 0:19
  have
• 0:19
  Amy
• 0:20
  McClellan.
• 0:20
  She's
• 0:21
  the
• 0:21
  EVP
• 0:21
  and
• 0:21
  chief
• 0:22
  commercial
• 0:22
  Officer
• 0:23
  for
• 0:23
  Spartan
• 0:23
  Nash.
• 0:24
  Amy,
• 0:25
  welcome
• 0:25
  back.
• 0:26
  How
• 0:26
  are
• 0:26
  you?
• 0:26
  Thank
• 0:27
  you
• 0:27
  for
• 0:27
  having
• 0:28
  me.
• 0:28
  I'm
• 0:29
  excited
• 0:29
  to
• 0:29
  be
• 0:29
  a
• 0:30
  favorite
• 0:30
  here,
• 0:30
  so
• 0:31
  I
• 0:32
  am
• 0:32
  humbled
• 0:32
  and
• 0:32
  honored.
• 0:33
  You
• 0:33
  walked
• 0:33
  up
• 0:33
  and
• 0:33
  my
• 0:34
  face
• 0:34
  lit
• 0:34
  up.
• 0:34
  I
• 0:34
  was
• 0:35
  excited
• 0:35
  to
• 0:35
  talk
• 0:35
  to
• 0:35
  you
• 0:36
  again,
• 0:36
  so
• 0:36
  thank
• 0:36
  you
• 0:37
  for
• 0:37
  making
• 0:37
  the
• 0:37
  time.
• 0:37
  Very
• 0:38
  cool.
• 0:38
  Anne
• 0:38
  got
• 0:39
  a
• 0:39
  big
• 0:39
  smile
• 0:39
  on
• 0:39
  her
• 0:39
  face.
• 0:39
  Yeah.
• 0:40
  So
• 0:40
  as
• 0:40
  Ann
• 0:40
  mentioned,
• 0:41
  we
• 0:41
  interviewed
• 0:41
  you
• 0:41
  last
• 0:42
  year,
• 0:42
  I
• 0:42
  think
• 0:42
  about
• 0:43
  a
• 0:43
  year
• 0:43
  ago,
• 0:43
  maybe
• 0:43
  a
• 0:44
  little
• 0:44
  over
• 0:44
  a
• 0:44
  year
• 0:44
  ago.
• 0:45
  So
• 0:45
  tell
• 0:45
  our
• 0:46
  audience.
• 0:46
  For
• 0:46
  those
• 0:46
  maybe
• 0:46
  that
• 0:47
  don't
• 0:47
  remember
• 0:47
  or
• 0:48
  maybe
• 0:48
  are
• 0:48
  new
• 0:48
  to
• 0:49
  our
• 0:49
  program,
• 0:49
  tell
• 0:49
  us
• 0:50
  about
• 0:50
  yourself
• 0:50
  and
• 0:50
  also
• 0:51
  about
• 0:51
  your
• 0:51
  role.
• 0:52
  Sure.
• 0:52
  Great
• 0:53
  to
• 0:53
  be
• 0:53
  back.
• 0:54
  And
• 0:54
  I
• 0:54
  am
• 0:55
  the
• 0:55
  EVP
• 0:56
  and
• 0:56
  Chief
• 0:56
  Commercial
• 0:56
  Officer
• 0:57
  at
• 0:57
  Spartan
• 0:58
  Ash.
• 0:58
  It's
• 0:59
  actually
• 0:59
  a
• 0:59
  newly
• 1:00
  created
• 1:01
  role.
• 1:01
  So
• 1:01
  I
• 1:01
  transitioned
• 1:02
  into
• 1:03
  this
• 1:03
  role
• 1:03
  just
• 1:03
  a
• 1:03
  couple
• 1:04
  of
• 1:04
  months
• 1:04
  ago
• 1:05
  from
• 1:06
  the
• 1:06
  chief
• 1:06
  Customer
• 1:06
  officer
• 1:07
  role
• 1:07
  where
• 1:07
  I
• 1:08
  was
• 1:08
  responsible
• 1:08
  for
• 1:08
  the
• 1:09
  wholesale
• 1:09
  revenue
• 1:10
  in
• 1:11
  our
• 1:11
  business
• 1:12
  and
• 1:12
  services
• 1:13
  for
• 1:13
  our
• 1:13
  independent
• 1:14
  grocers.
• 1:15
  So
• 1:15
  in
• 1:15
  this
• 1:16
  chief
• 1:16
  Commercial
• 1:16
  officer
• 1:17
  role,
• 1:17
  I'm
• 1:18
  also
• 1:18
  now
• 1:18
  responsible
• 1:19
  for
• 1:19
  the
• 1:19
  merchandising
• 1:19
  organization.
• 1:21
  And.
• 1:21
  And
• 1:21
  we're
• 1:21
  thinking
• 1:21
  about
• 1:22
  the
• 1:22
  business
• 1:22
  more
• 1:23
  commercially
• 1:23
  as
• 1:24
  we
• 1:24
  deliver
• 1:24
  plans
• 1:25
  to
• 1:25
  both
• 1:26
  our
• 1:26
  corporately
• 1:27
  owned
• 1:27
  retail
• 1:27
  stores
• 1:28
  and
• 1:28
  our
• 1:28
  independents.
• 1:29
  Will
• 1:29
  you
• 1:29
  dive
• 1:30
  into
• 1:30
  that
• 1:30
  a
• 1:31
  little
• 1:31
  bit
• 1:31
  more,
• 1:31
  Amy,
• 1:32
  and
• 1:32
  just
• 1:32
  explain,
• 1:33
  because
• 1:34
  that.
• 1:34
  That's
• 1:35
  a
• 1:35
  big
• 1:36
  announcement,
• 1:37
  I
• 1:37
  think,
• 1:38
  for
• 1:38
  the
• 1:39
  organization.
• 1:39
  But
• 1:40
  what
• 1:40
  does
• 1:40
  it
• 1:40
  say,
• 1:41
  do
• 1:41
  you
• 1:41
  think
• 1:41
  about
• 1:41
  kind
• 1:42
  of
• 1:42
  the
• 1:42
  strategic
• 1:43
  direction
• 1:43
  of
• 1:44
  Spartan
• 1:44
  Dash
• 1:44
  and
• 1:45
  where
• 1:45
  your
• 1:45
  focus
• 1:45
  is
• 1:46
  going
• 1:46
  to
• 1:46
  be
• 1:46
  with
• 1:47
  that
• 1:47
  change
• 1:47
  to
• 1:47
  your
• 1:47
  title?
• 1:48
  Absolutely.
• 1:49
  First
• 1:50
  and
• 1:50
  foremost,
• 1:50
  it
• 1:51
  puts
• 1:51
  shoppers
• 1:52
  in
• 1:52
  the
• 1:52
  center
• 1:53
  of
• 1:53
  every
• 1:54
  commercial
• 1:54
  discussion
• 1:55
  at
• 1:55
  Spartan
• 1:55
  Nash.
• 1:56
  And
• 1:56
  so
• 1:56
  we
• 1:56
  are
• 1:57
  focused
• 1:57
  on
• 1:57
  solutions
• 1:58
  for
• 1:59
  our
• 1:59
  wholesale
• 1:59
  customers
• 2:00
  that
• 2:00
  deliver
• 2:01
  what
• 2:01
  shoppers
• 2:02
  need
• 2:02
  in
• 2:02
  their
• 2:02
  stores.
• 2:03
  We
• 2:03
  run
• 2:04
  a
• 2:04
  significant
• 2:05
  retail
• 2:05
  business
• 2:05
  at
• 2:06
  Spartan
• 2:06
  Ash.
• 2:07
  And
• 2:07
  so
• 2:07
  leveraging
• 2:08
  the
• 2:08
  insights
• 2:08
  from
• 2:09
  that
• 2:09
  retail
• 2:09
  business
• 2:10
  to
• 2:10
  deliver
• 2:11
  what
• 2:11
  our
• 2:12
  independent
• 2:12
  wholesale
• 2:13
  customer
• 2:13
  needs.
• 2:14
  That
• 2:14
  is
• 2:15
  the
• 2:15
  idea
• 2:15
  behind
• 2:16
  the
• 2:16
  commercial
• 2:17
  organization,
• 2:18
  and
• 2:19
  it's
• 2:19
  our
• 2:19
  mission
• 2:20
  to
• 2:20
  deliver
• 2:20
  growth.
• 2:21
  So,
• 2:21
  Amy,
• 2:22
  let's
• 2:22
  put
• 2:22
  your
• 2:22
  feet
• 2:23
  to
• 2:23
  the
• 2:23
  fire
• 2:23
  on
• 2:23
  that
• 2:23
  a
• 2:23
  little
• 2:24
  bit.
• 2:24
  How
• 2:24
  do
• 2:24
  you
• 2:24
  actually
• 2:24
  do
• 2:25
  that,
• 2:25
  though?
• 2:25
  So
• 2:26
  how
• 2:26
  do
• 2:26
  you
• 2:26
  take
• 2:26
  the
• 2:26
  insights
• 2:27
  from
• 2:27
  the
• 2:27
  wholesale
• 2:28
  business
• 2:28
  and
• 2:28
  bring
• 2:29
  them
• 2:29
  back
• 2:29
  in
• 2:29
  and
• 2:29
  vice
• 2:30
  versa,
• 2:31
  you
• 2:31
  know.
• 2:32
  A
• 2:32
  lot
• 2:32
  of
• 2:32
  different
• 2:33
  ways.
• 2:34
  So
• 2:34
  putting
• 2:35
  the
• 2:35
  salespeople
• 2:36
  in
• 2:36
  the
• 2:37
  same
• 2:37
  room
• 2:37
  with
• 2:37
  the
• 2:37
  merchandising
• 2:38
  people,
• 2:39
  you
• 2:39
  know,
• 2:39
  we
• 2:39
  can
• 2:39
  share
• 2:40
  firsthand
• 2:41
  experiences
• 2:42
  from
• 2:42
  our
• 2:43
  independents
• 2:43
  out
• 2:43
  in
• 2:44
  the
• 2:44
  field
• 2:44
  to
• 2:44
  help
• 2:45
  the
• 2:45
  merchants
• 2:46
  better
• 2:46
  inform
• 2:47
  discussions
• 2:47
  with
• 2:48
  the
• 2:48
  vendor
• 2:48
  community.
• 2:50
  Our
• 2:50
  retail
• 2:51
  portfolio,
• 2:51
  we
• 2:51
  have
• 2:52
  stores
• 2:52
  in
• 2:53
  regions
• 2:53
  where
• 2:53
  all
• 2:54
  of
• 2:54
  our
• 2:54
  customers
• 2:55
  have
• 2:55
  stores.
• 2:56
  We
• 2:56
  have
• 2:57
  formats
• 2:57
  and
• 2:57
  banners
• 2:58
  that
• 2:58
  cater
• 2:58
  to
• 2:59
  different
• 2:59
  kinds
• 3:00
  of
• 3:00
  shoppers.
• 3:01
  And
• 3:01
  so
• 3:01
  we
• 3:01
  can
• 3:02
  leverage
• 3:02
  all
• 3:02
  of
• 3:03
  those
• 3:03
  different
• 3:03
  experiences.
• 3:04
  It's
• 3:05
  one
• 3:05
  of
• 3:05
  the
• 3:05
  benefits
• 3:05
  of
• 3:06
  having
• 3:06
  multiple
• 3:06
  banners
• 3:07
  under
• 3:07
  our
• 3:08
  portfolio.
• 3:09
  We
• 3:09
  can
• 3:09
  leverage
• 3:10
  the
• 3:10
  banner
• 3:11
  differentiation
• 3:12
  for
• 3:13
  our
• 3:13
  independent
• 3:14
  wholesale
• 3:14
  customers
• 3:15
  as
• 3:15
  well.
• 3:16
  So
• 3:17
  one
• 3:17
  of.
• 3:17
  One
• 3:18
  of
• 3:18
  the
• 3:18
  taglines
• 3:18
  that
• 3:19
  I
• 3:19
  just
• 3:19
  learned
• 3:19
  about,
• 3:19
  Amy,
• 3:20
  is
• 3:20
  that
• 3:21
  Spartan
• 3:21
  Nash
• 3:21
  tagline
• 3:22
  is
• 3:23
  delivering
• 3:23
  the
• 3:23
  ingredients
• 3:24
  for
• 3:24
  a
• 3:24
  better
• 3:25
  life.
• 3:26
  What
• 3:26
  I'm
• 3:27
  excited
• 3:27
  to
• 3:27
  ask
• 3:27
  you
• 3:27
  about
• 3:28
  is
• 3:28
  how
• 3:28
  does
• 3:28
  this
• 3:29
  focus
• 3:30
  on
• 3:30
  the
• 3:30
  customer
• 3:31
  and
• 3:32
  the
• 3:32
  innovation
• 3:33
  on
• 3:33
  the,
• 3:34
  you
• 3:34
  know,
• 3:34
  what
• 3:35
  you're
• 3:35
  providing
• 3:35
  for
• 3:36
  the
• 3:36
  customer
• 3:36
  through
• 3:36
  your
• 3:36
  wholesale
• 3:37
  business?
• 3:37
  How
• 3:37
  does
• 3:38
  that
• 3:38
  across
• 3:39
  a
• 3:39
  very,
• 3:40
  I
• 3:40
  would
• 3:40
  say,
• 3:40
  diverse
• 3:41
  customer
• 3:41
  base,
• 3:42
  from
• 3:42
  independent
• 3:43
  grocers
• 3:44
  that
• 3:44
  have,
• 3:44
  you
• 3:44
  know,
• 3:45
  four
• 3:45
  or
• 3:45
  five
• 3:45
  stores
• 3:45
  all
• 3:46
  the
• 3:46
  way
• 3:46
  to,
• 3:46
  like,
• 3:47
  military
• 3:48
  commissaries
• 3:48
  that
• 3:49
  are
• 3:49
  serving
• 3:49
  thousands
• 3:50
  of
• 3:50
  people.
• 3:51
  Explain
• 3:52
  that
• 3:52
  a
• 3:52
  little
• 3:52
  bit
• 3:52
  for
• 3:52
  us.
• 3:53
  Sure.
• 3:54
  The
• 3:55
  shopper.
• 3:55
  So
• 3:56
  putting
• 3:56
  the
• 3:56
  shopper
• 3:57
  at
• 3:58
  the
• 3:58
  center
• 3:58
  of
• 3:58
  our
• 3:59
  wholesale
• 3:59
  business
• 4:00
  is
• 4:00
  highly
• 4:01
  critical.
• 4:01
  We
• 4:02
  need
• 4:03
  solutions
• 4:03
  that
• 4:03
  help
• 4:04
  our
• 4:04
  retailers
• 4:04
  meet
• 4:05
  shopper
• 4:05
  needs.
• 4:06
  Okay.
• 4:06
  And,
• 4:06
  you
• 4:07
  know,
• 4:07
  the
• 4:08
  shopper
• 4:08
  needs
• 4:09
  in
• 4:09
  a
• 4:10
  commissary
• 4:11
  aren't
• 4:11
  so
• 4:11
  dissimilar
• 4:12
  from
• 4:13
  shopper
• 4:13
  needs
• 4:13
  in
• 4:14
  a
• 4:14
  rural
• 4:14
  store
• 4:14
  in
• 4:15
  a
• 4:15
  small
• 4:15
  town.
• 4:16
  And
• 4:16
  so
• 4:17
  we
• 4:17
  have
• 4:17
  solutions
• 4:18
  that
• 4:18
  can
• 4:18
  be
• 4:19
  created
• 4:19
  and
• 4:19
  curated
• 4:20
  for
• 4:20
  neighborhoods,
• 4:21
  communities
• 4:22
  big
• 4:22
  and
• 4:23
  small.
• 4:23
  And
• 4:24
  there's
• 4:25
  the
• 4:25
  power
• 4:26
  that
• 4:26
  can
• 4:27
  be
• 4:27
  unlocked
• 4:27
  from
• 4:27
  the
• 4:28
  scale.
• 4:28
  When
• 4:28
  you
• 4:28
  think
• 4:28
  about
• 4:29
  all
• 4:29
  of
• 4:29
  those
• 4:29
  communities
• 4:30
  and
• 4:30
  how
• 4:30
  we
• 4:31
  can
• 4:31
  serve
• 4:31
  the
• 4:32
  needs
• 4:32
  of
• 4:32
  those
• 4:32
  communities,
• 4:33
  that's
• 4:33
  powerful.
• 4:34
  We.
• 4:34
  What
• 4:34
  are
• 4:35
  you
• 4:35
  seeing
• 4:35
  as,
• 4:35
  like,
• 4:35
  some
• 4:36
  of
• 4:36
  those
• 4:36
  innovations,
• 4:36
  Amy?
• 4:37
  Like,
• 4:38
  are
• 4:38
  there
• 4:38
  new
• 4:38
  demands
• 4:39
  on
• 4:39
  what
• 4:40
  customers
• 4:40
  are
• 4:41
  wanting
• 4:41
  in
• 4:41
  those
• 4:42
  commissaries
• 4:42
  and
• 4:43
  in
• 4:43
  those
• 4:43
  rural
• 4:43
  locations?
• 4:44
  Thanks
• 4:44
  for
• 4:45
  bringing
• 4:45
  me
• 4:45
  back,
• 4:45
  because
• 4:45
  I
• 4:46
  didn't
• 4:46
  answer
• 4:46
  the
• 4:46
  innovation
• 4:47
  piece,
• 4:47
  and
• 4:47
  that's
• 4:48
  super
• 4:48
  important.
• 4:50
  Innovation
• 4:50
  can
• 4:51
  be
• 4:51
  product.
• 4:52
  Okay.
• 4:52
  But
• 4:52
  it
• 4:53
  can
• 4:53
  also
• 4:53
  be
• 4:53
  service
• 4:54
  and
• 4:54
  convenience.
• 4:55
  Okay.
• 4:55
  And
• 4:55
  I
• 4:55
  think,
• 4:56
  you
• 4:57
  know,
• 4:57
  shoppers,
• 4:57
  when
• 4:58
  they're
• 4:58
  thinking
• 4:58
  about,
• 4:59
  where
• 4:59
  am
• 5:00
  I
• 5:00
  going
• 5:00
  to
• 5:00
  spend
• 5:01
  my
• 5:01
  dollar?
• 5:02
  And
• 5:02
  they're
• 5:02
  thinking
• 5:03
  about
• 5:03
  many
• 5:03
  different
• 5:04
  things.
• 5:05
  And
• 5:05
  so
• 5:05
  how
• 5:05
  do
• 5:06
  we
• 5:06
  help
• 5:06
  our
• 5:06
  customers
• 5:07
  create
• 5:07
  a
• 5:07
  value
• 5:08
  proposition
• 5:08
  that
• 5:09
  can
• 5:09
  break
• 5:10
  through
• 5:10
  the
• 5:10
  clutter
• 5:11
  and
• 5:11
  actually
• 5:11
  win
• 5:12
  in
• 5:12
  the
• 5:12
  space?
• 5:13
  I
• 5:13
  mean,
• 5:13
  shoppers
• 5:14
  are
• 5:14
  the
• 5:14
  most
• 5:14
  important
• 5:15
  ingredient
• 5:16
  in
• 5:16
  what
• 5:16
  we,
• 5:17
  you
• 5:17
  know,
• 5:17
  in
• 5:17
  the
• 5:17
  needs
• 5:18
  that
• 5:18
  we're
• 5:18
  meeting.
• 5:18
  You
• 5:18
  can't
• 5:19
  sub
• 5:19
  out
• 5:19
  a
• 5:20
  shopper
• 5:20
  from
• 5:21
  the
• 5:21
  recipe.
• 5:22
  Right?
• 5:22
  Right.
• 5:23
  You
• 5:24
  can't
• 5:24
  fire
• 5:24
  them.
• 5:24
  You
• 5:24
  can't
• 5:25
  sub
• 5:25
  them
• 5:25
  out.
• 5:26
  And
• 5:26
  shoppers
• 5:27
  ultimately
• 5:27
  tell
• 5:27
  us
• 5:28
  if
• 5:28
  we're
• 5:28
  winning
• 5:28
  or
• 5:28
  losing
• 5:29
  the
• 5:29
  game.
• 5:29
  Right.
• 5:29
  And
• 5:30
  we
• 5:30
  can
• 5:30
  win
• 5:30
  that
• 5:31
  game
• 5:31
  with
• 5:32
  convenience,
• 5:33
  service
• 5:34
  indulgences,
• 5:35
  taste
• 5:35
  profile.
• 5:36
  So
• 5:36
  we
• 5:37
  think
• 5:37
  about
• 5:37
  innovation
• 5:38
  in
• 5:38
  the
• 5:38
  way
• 5:38
  we
• 5:38
  meet
• 5:39
  shopper
• 5:39
  needs
• 5:39
  and
• 5:40
  that
• 5:40
  can
• 5:40
  be
• 5:40
  with
• 5:40
  product
• 5:40
  and
• 5:41
  or
• 5:41
  services.
• 5:42
  The
• 5:42
  other
• 5:42
  way
• 5:42
  innovation
• 5:43
  comes
• 5:43
  through
• 5:43
  too.
• 5:43
  Amy,
• 5:44
  is
• 5:44
  technology
• 5:45
  right?
• 5:45
  Absolutely.
• 5:46
  I
• 5:46
  knew
• 5:46
  you
• 5:46
  were
• 5:46
  going
• 5:46
  to
• 5:47
  go,
• 5:47
  did
• 5:47
  you?
• 5:47
  I
• 5:47
  did,
• 5:48
  yeah.
• 5:48
  I'm
• 5:48
  ready
• 5:48
  for
• 5:48
  that.
• 5:49
  That's
• 5:49
  kind
• 5:49
  of
• 5:50
  my
• 5:50
  wheelhouse.
• 5:51
  So
• 5:51
  how
• 5:51
  do
• 5:51
  you
• 5:51
  think,
• 5:51
  how
• 5:51
  do
• 5:51
  you
• 5:52
  think
• 5:52
  about
• 5:52
  technology
• 5:52
  though
• 5:53
  in
• 5:53
  terms
• 5:53
  of
• 5:53
  adapting
• 5:54
  to
• 5:54
  the
• 5:54
  shoppers
• 5:55
  needs
• 5:55
  and
• 5:55
  giving
• 5:55
  you
• 5:55
  a
• 5:55
  competitive
• 5:56
  advantage
• 5:56
  across,
• 5:57
  you
• 5:57
  know,
• 5:57
  all
• 5:57
  the
• 5:57
  different
• 5:58
  avenues
• 5:59
  within
• 5:59
  which
• 6:00
  you
• 6:00
  do
• 6:00
  business?
• 6:01
  Technology
• 6:02
  can
• 6:02
  play
• 6:02
  and
• 6:03
  does
• 6:03
  play
• 6:03
  a
• 6:04
  critical
• 6:04
  role
• 6:05
  in
• 6:05
  helping
• 6:05
  us
• 6:05
  stay
• 6:06
  ahead
• 6:06
  of
• 6:06
  understanding
• 6:07
  those
• 6:07
  needs.
• 6:08
  So
• 6:08
  how
• 6:09
  we
• 6:09
  use
• 6:09
  data
• 6:09
  and
• 6:09
  insights.
• 6:10
  Simbi,
• 6:10
  for
• 6:11
  example,
• 6:12
  great
• 6:12
  tech
• 6:12
  partner
• 6:13
  for
• 6:13
  us,
• 6:14
  the
• 6:14
  tally
• 6:15
  robots
• 6:15
  in
• 6:15
  the
• 6:15
  stores,
• 6:16
  again
• 6:16
  they
• 6:16
  are
• 6:17
  informing
• 6:17
  us
• 6:18
  with
• 6:18
  insights
• 6:18
  in
• 6:19
  a
• 6:19
  way
• 6:19
  that
• 6:19
  we
• 6:19
  can
• 6:19
  react
• 6:20
  more
• 6:20
  quickly
• 6:21
  to
• 6:21
  the
• 6:22
  changing
• 6:22
  needs
• 6:23
  and
• 6:23
  demands
• 6:23
  of
• 6:24
  our
• 6:24
  shoppers.
• 6:25
  You
• 6:25
  know,
• 6:25
  we've
• 6:25
  got
• 6:26
  computer
• 6:26
  assisted
• 6:27
  ordering
• 6:28
  with
• 6:28
  AI
• 6:28
  enhancements.
• 6:30
  We're
• 6:30
  looking
• 6:31
  at
• 6:31
  pricing
• 6:31
  solutions
• 6:32
  that
• 6:32
  introduce
• 6:33
  tech.
• 6:34
  We're
• 6:34
  partnering
• 6:34
  with
• 6:35
  Dunhumby
• 6:36
  on
• 6:36
  merchandising,
• 6:37
  analytics.
• 6:38
  And
• 6:38
  so
• 6:38
  there
• 6:39
  are
• 6:39
  many
• 6:39
  ways
• 6:39
  in
• 6:39
  which
• 6:40
  we're
• 6:40
  using
• 6:41
  technology
• 6:42
  both
• 6:42
  to
• 6:42
  be
• 6:42
  more
• 6:43
  efficient
• 6:43
  but
• 6:44
  also
• 6:44
  more
• 6:44
  effective
• 6:45
  in
• 6:45
  how
• 6:45
  we're
• 6:45
  approaching
• 6:46
  the
• 6:46
  shopper
• 6:47
  at
• 6:47
  the
• 6:47
  center
• 6:47
  of
• 6:48
  those
• 6:48
  commercial
• 6:48
  decisions.
• 6:49
  Yeah.
• 6:50
  Well,
• 6:50
  Amy,
• 6:50
  I
• 6:51
  want
• 6:51
  to
• 6:51
  close
• 6:51
  it
• 6:51
  out
• 6:51
  with
• 6:52
  a
• 6:52
  story
• 6:52
  that
• 6:53
  you
• 6:53
  told
• 6:53
  us
• 6:53
  the
• 6:53
  last
• 6:53
  time
• 6:54
  that
• 6:54
  we
• 6:54
  talked
• 6:54
  to
• 6:54
  you.
• 6:55
  You
• 6:55
  started
• 6:56
  in
• 6:56
  this
• 6:56
  business
• 6:57
  like
• 6:57
  a
• 6:57
  lot
• 6:57
  of
• 6:57
  the
• 6:58
  people
• 6:58
  at
• 6:59
  this
• 6:59
  conference,
• 7:00
  as
• 7:00
  a
• 7:00
  part
• 7:00
  time
• 7:01
  cashier
• 7:01
  at
• 7:01
  a
• 7:01
  Martin's.
• 7:04
  Now
• 7:04
  your
• 7:04
  leading
• 7:05
  strategy
• 7:05
  for
• 7:06
  a
• 7:07
  massive
• 7:07
  Fortune
• 7:08
  500
• 7:08
  company.
• 7:09
  What
• 7:10
  have
• 7:10
  you
• 7:10
  taken
• 7:10
  from
• 7:11
  your
• 7:11
  early
• 7:12
  days
• 7:12
  in
• 7:12
  the
• 7:13
  store
• 7:13
  as
• 7:14
  a
• 7:14
  part
• 7:14
  time
• 7:14
  cashier
• 7:15
  into
• 7:15
  this
• 7:16
  role
• 7:16
  now
• 7:16
  that
• 7:17
  you
• 7:17
  think
• 7:17
  is
• 7:18
  most
• 7:18
  important
• 7:18
  or
• 7:18
  has
• 7:19
  helped
• 7:19
  you
• 7:19
  have
• 7:19
  the
• 7:20
  success
• 7:20
  that
• 7:20
  you've.
• 7:20
  Had
• 7:21
  being
• 7:22
  relentlessly
• 7:23
  focused
• 7:23
  on
• 7:23
  the
• 7:23
  shopper.
• 7:24
  You've
• 7:25
  heard
• 7:25
  me
• 7:25
  talk
• 7:25
  about
• 7:26
  the
• 7:26
  shopper
• 7:26
  quite
• 7:27
  a
• 7:27
  bit
• 7:27
  and
• 7:28
  when
• 7:28
  I
• 7:29
  worked
• 7:29
  in
• 7:29
  the
• 7:30
  grocery
• 7:30
  store
• 7:30
  it
• 7:30
  was
• 7:30
  all
• 7:31
  about
• 7:31
  making
• 7:31
  someone's
• 7:32
  day.
• 7:33
  Having
• 7:33
  someone
• 7:34
  smile
• 7:34
  back
• 7:35
  when
• 7:35
  you
• 7:36
  meet
• 7:36
  their
• 7:36
  need
• 7:37
  with
• 7:37
  a
• 7:37
  simple
• 7:37
  solution
• 7:38
  was
• 7:38
  just
• 7:39
  so
• 7:39
  gratifying
• 7:40
  for
• 7:40
  me.
• 7:41
  And
• 7:42
  now
• 7:43
  I
• 7:44
  think
• 7:44
  about
• 7:44
  the
• 7:44
  ways
• 7:44
  in
• 7:45
  which
• 7:45
  I
• 7:45
  interact
• 7:45
  with
• 7:46
  my
• 7:46
  teams
• 7:46
  at
• 7:46
  Spartan
• 7:47
  Ash
• 7:48
  to
• 7:48
  encourage
• 7:49
  them
• 7:49
  to
• 7:49
  deliver
• 7:50
  the
• 7:50
  same
• 7:51
  ingredients
• 7:52
  for
• 7:52
  a
• 7:52
  better
• 7:52
  life
• 7:53
  to
• 7:53
  our
• 7:53
  stores
• 7:54
  and
• 7:54
  our
• 7:54
  customers.
• 7:56
  But
• 7:56
  I
• 7:56
  just
• 7:56
  love
• 7:56
  this
• 7:56
  business.
• 7:57
  It's
• 7:57
  about
• 7:57
  the
• 7:57
  people
• 7:58
  connecting
• 7:59
  with
• 7:59
  the
• 7:59
  people
• 7:59
  in
• 8:00
  the
• 8:00
  stores,
• 8:00
  serving
• 8:01
  the
• 8:01
  communities.
• 8:02
  You
• 8:03
  know,
• 8:03
  my
• 8:03
  best
• 8:03
  days
• 8:03
  now
• 8:04
  are
• 8:04
  spent
• 8:04
  with
• 8:05
  independent
• 8:05
  customers
• 8:06
  out
• 8:06
  in
• 8:06
  the
• 8:06
  field
• 8:07
  chatting
• 8:08
  about
• 8:08
  how
• 8:08
  they
• 8:09
  serve
• 8:09
  their
• 8:09
  community.
• 8:10
  And
• 8:10
  so
• 8:11
  the
• 8:11
  community
• 8:11
  service
• 8:12
  of
• 8:12
  our
• 8:12
  industry
• 8:13
  is
• 8:13
  really
• 8:13
  what's,
• 8:14
  what's
• 8:14
  kept
• 8:14
  me
• 8:14
  going
• 8:15
  all
• 8:15
  these
• 8:15
  years.
• 8:16
  Yeah,
• 8:16
  well,
• 8:17
  that's
• 8:17
  what
• 8:17
  drew
• 8:17
  us
• 8:17
  to
• 8:17
  retail,
• 8:18
  too,
• 8:18
  you
• 8:18
  know,
• 8:18
  I
• 8:18
  mean,
• 8:18
  I
• 8:18
  think
• 8:19
  that's
• 8:19
  the
• 8:19
  great
• 8:19
  thing
• 8:19
  about
• 8:19
  retail.
• 8:20
  You
• 8:20
  can
• 8:20
  see
• 8:20
  it
• 8:21
  right
• 8:21
  there
• 8:21
  in
• 8:21
  the
• 8:21
  store
• 8:22
  when
• 8:22
  you
• 8:22
  go
• 8:22
  into
• 8:22
  the
• 8:22
  store,
• 8:22
  you
• 8:22
  can
• 8:23
  see
• 8:23
  how
• 8:23
  you're
• 8:23
  impacting
• 8:23
  people's
• 8:24
  lives.
• 8:24
  And
• 8:24
  you
• 8:24
  can
• 8:24
  see
• 8:24
  the
• 8:24
  work
• 8:25
  you're
• 8:25
  doing,
• 8:25
  too.
• 8:25
  It's
• 8:25
  very
• 8:26
  tangible.
• 8:26
  That's
• 8:26
  one
• 8:27
  thing
• 8:27
  we
• 8:27
  love
• 8:27
  about
• 8:27
  it,
• 8:27
  too,
• 8:28
  so.
• 8:28
  Well,
• 8:28
  Amy,
• 8:29
  thank
• 8:29
  you
• 8:29
  so
• 8:29
  much
• 8:29
  for
• 8:29
  joining
• 8:30
  us
• 8:30
  again.
• 8:30
  We're
• 8:30
  gonna
• 8:31
  have
• 8:31
  to
• 8:31
  make
• 8:31
  this
• 8:31
  an
• 8:31
  annual
• 8:31
  tradition,
• 8:32
  I
• 8:32
  think.
• 8:32
  Yes.
• 8:33
  I'm
• 8:33
  in.
• 8:33
  I'm
• 8:34
  in.
• 8:34
  All
• 8:34
  right,
• 8:34
  good.
• 8:34
  Don't
• 8:35
  want
• 8:35
  to
• 8:35
  put
• 8:35
  you
• 8:35
  on
• 8:35
  the
• 8:35
  spot,
• 8:36
  but,
• 8:36
  yeah,
• 8:36
  we
• 8:36
  got
• 8:36
  to
• 8:36
  get
• 8:36
  you
• 8:36
  back
• 8:37
  every
• 8:37
  year.
• 8:37
  Congrats
• 8:38
  on
• 8:38
  the
• 8:38
  new
• 8:38
  role,
• 8:39
  too.
• 8:39
  That's
• 8:39
  awesome.
• 8:40
  And
• 8:40
  thanks
• 8:40
  to
• 8:41
  Spartan
• 8:41
  Nash
• 8:41
  and
• 8:42
  Simby
• 8:42
  for
• 8:42
  making
• 8:42
  all
• 8:42
  of
• 8:43
  our
• 8:43
  coverage
• 8:43
  from
• 8:43
  the
• 8:43
  Spartan
• 8:44
  Nash
• 8:44
  Food
• 8:44
  Solutions
• 8:45
  Expo
• 8:45
  possible.
• 8:46
  And
• 8:46
  until
• 8:47
  next
• 8:47
  time,
• 8:47
  Anne,
• 8:48
  be
• 8:48
  careful
• 8:48
  out
• 8:48
  there.