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Ep. 171 How Smile Perfected Disrupted the Dental Whitening Industry
In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with South Florida entrepreneur and dentist Dr. William Balanoff, founder of Smile Perfected. With more than 43 years in dentistry and 13 years building a national whitening brand, Dr. Balanoff shares the unconventional lessons that fueled his growth.
From being gifted a trademark by a patient to building a 20 minute whitening system that competes with industry giants, this conversation dives deep into customer clarity, relationship driven growth, market positioning, AI powered marketing, and resilience over time…
The skinny
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