This one could be BIG for European STR operators. 'EC -Inc'
The EU is working on a concept often dubbed “EU Inc” 👇
→ Easier cross-border business setup
→ Less admin in multiple countries
→ Digital identity + compliance standardisation
For STR operators, this could unlock true multi-country scaling—without the current legal and tax complexity.
It won’t remove local STR rules…
But it could remove a lot of the friction in expanding across borders.
The next growth lever in Europe might be simplification, not just supply.
The skinny
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