The Social Angle, Episode 57: How to Use Influencer Marketing to Build Buzz for Your Brand

Advertising Specialty Institute · Apr 8, 2021 · 52m

Bill Petrie very likely has a screw loose. How else can you explain starting a business smack dab in the middle of a pandemic? But that’s exactly what he and co-owner Kelsey Cunningham did when they launched Brandivate just four months after lockdowns went into effect and #QuarantineLife became a thing. “We were dumb enough to think we knew what we were doing,” jokes Petrie. “Let’s start a company during a pandemic… because why not?” But don’t be fooled by Petrie’s naivete. The 21-year veteran of the promotional products industry knew exactly what he was doing, and he had an ambitious plan…