Interview: Brands as Belief Systems with José Luis Piñeiro: How Events Become Rituals That Shape Culture
In this Interview, cultural strategist José Luis Piñeiro explores why brands are becoming the new belief systems—and why events now function as modern rituals. Drawing from philosophy, positive psychology, and more than 35 years of designing transformative experiences, José unpacks how live events create belonging, identity, and collective meaning in an age shaped by AI, distraction, and constant change.
Links:
Table of Cultural Elements: https://www.pcma.org/wp-content/uploads/2026/05/Tabla-Cultura-4.3_DIC-2025-ingles.pdf
Follow Convene:
LinkedIn…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.