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004 - Channel Marketing - 4 ways to improve partner marketing engagement
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You want to generate demand through marketing with your partners.
But less than 15% actively participates in your campaigns.
In this episode of Partnerships Unraveled we identify the 4 key challenges that channel marketers face today – and discuss how to solve them
Resources: If you can prove impact and ROI through marketing then it should be a priority for both vendors and partners.
Language: We know that localized language content performs better so why are we still not all translating our campaigns?
Data: How do you know which content is performing well, are you getting…
The skinny
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