Latest / Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients / Your CEO Glow-Up: Branding, Confidence & Charging More

Transcript

Your CEO Glow-Up: Branding, Confidence & Charging More · Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients

• 0:47
  SPEAKER_01: Okay, so today's conversation started off all about branding and how to not just build a brand but an offer world.
• 0:54
  SPEAKER_01: But then it took a turn and I ended up having one of the deepest conversations I've had, like in public on a podcast about money and self-worth.
• 1:03
  SPEAKER_01: Also, how do we get that yacht money, more importantly?
• 1:10
  SPEAKER_01: Hey y'all, welcome to Your Girl, the podcast for six to seven figure business owners who are ready to scale their business and hit their drink numbers.
• 1:16
  SPEAKER_01: I'm your host, Marie, the founder of Your Girl Media, which essentially I have a podcast agency and a badass networking group called Cocktails and Clothes, where I'm helping scale business owners through podcasting or through my networking community.
• 1:27
  SPEAKER_01: And today is so exciting, guys, because we are popping our Australian cherry.
• 1:33
  SPEAKER_01: We have our first Aussie on the pod.
• 1:35
  SPEAKER_01: And if you're Australian, you know that they all say the word potty instead of podcast.
• 1:39
  SPEAKER_01: I think it's so cute.
• 1:40
  SPEAKER_01: Obviously, cringe coming out of my mouth.
• 1:41
  SPEAKER_01: Um, but yeah, today we have on my friend Jasmine, not gonna pronounce her last name because it's Greek and it's hard to say, who is all about how to build your brand world and not just a logo.
• 1:52
  SPEAKER_01: She's also the host of the podcast Without a Brief that just came out and it's so good.
• 1:58
  SPEAKER_01: So enough of me.
• 1:59
  SPEAKER_01: I say let's just get into it.
• 2:02
  SPEAKER_01: Okay, yay.
• 2:03
  SPEAKER_01: Well, okay, to start off, I asked the same question to everyone.
• 2:06
  SPEAKER_01: Please say your name.
• 2:08
  SPEAKER_01: Definitely say your last name so we can all say it together.
• 2:10
  SPEAKER_01: Your business.
• 2:12
  SPEAKER_01: And then if you were a cocktail, what kind of cocktail would you be?
• 2:16
  SPEAKER_00: Okay, I'm Jasmine Centeropoulos.
• 2:19
  SPEAKER_00: I'm married a Greek, so I inherited the longest name ever.
• 2:23
  SPEAKER_00: Um, I my business, what I do is I do so many things, but my main thing is uh personal branding and founder led branding.
• 2:33
  SPEAKER_00: That's what I find that I've leaned into most, but I've been doing branding in general for the longest time.
• 2:39
  SPEAKER_00: Um and favorite cocktail, or if I was a cocktail, it would 100% be a mojito.
• 2:46
  SPEAKER_00: I just find it like so fresh and oh, you know, breath of fresh air.
• 2:50
  SPEAKER_00: And that's what I feel like I want people to feel like when they talk to me.
• 2:55
  SPEAKER_01: Oh, I love that.
• 2:55
  SPEAKER_01: I love that.
• 2:56
  SPEAKER_01: And like again, like you're doing branding, so you're giving people like a fresh start too.
• 3:00
  SPEAKER_00: Yes, I like that.
• 3:01
  SPEAKER_00: Thanks for relating it back to my business.
• 3:03
  SPEAKER_00: Yeah, yeah, yeah.
• 3:04
  SPEAKER_00: You're a pro.
• 3:06
  SPEAKER_01: But it's true because like every time I ask this question, people are like, oh, well, my business is like they have the same answer for their business cocktail and themselves cocktail.
• 3:15
  SPEAKER_01: So it's like we are so tied to our businesses.
• 3:17
  SPEAKER_01: So like yeah, it makes it a lot of sense.
• 3:20
  SPEAKER_01: Um makes a lot of sense.
• 3:21
  SPEAKER_00: Yeah.
• 3:21
  SPEAKER_01: I feel like I want to start drinking more mojitos.
• 3:24
  SPEAKER_01: I've been drinking like the really hard stuff for a very long time.
• 3:27
  SPEAKER_01: And I think I need to have I should probably chill out and have a mojito and stop drinking straight whiskey.
• 3:32
  SPEAKER_00: So good.
• 3:33
  SPEAKER_00: And especially even if we you don't want alcohol, like you can get a mocktail mojito and it's equally as good.
• 3:38
  SPEAKER_00: It's good every time.
• 3:40
  SPEAKER_01: Just fucking delicious.
• 3:42
  SPEAKER_01: Um, and then also I just want to give you like points because you are our first Aussie on the podcast.
• 3:48
  SPEAKER_01: Oh yes, represent so literally so exciting.
• 3:53
  SPEAKER_01: Wait, before we get into fun, like all the business stuff, where are you from in Australia?
• 3:57
  SPEAKER_01: So I'm from Melbourne.
• 3:58
  SPEAKER_00: Melbourne.
• 3:59
  SPEAKER_00: Um, but uh, you know, love Melbourne, but I wish I was from Queensland.
• 4:03
  SPEAKER_00: So if you ever do go visit, definitely Queensland's the one to go to fish.
• 4:07
  SPEAKER_00: More than Melbourne?
• 4:08
  SPEAKER_00: I went to Queensland.
• 4:09
  SPEAKER_00: Yes.
• 4:09
  SPEAKER_00: Oh, Queensland's the best.
• 4:11
  SPEAKER_00: Like it's just I guess it depends what you like.
• 4:14
  SPEAKER_00: Like if you like the coast and the good beaches and just like that vibe, and it's like very Australiana city, whereas Melbourne is like super multicultural, so it's like depending on what street you're in, you're in a whole different country.
• 4:28
  SPEAKER_00: I love that.
• 4:29
  SPEAKER_01: See, I think I'm more of a Melbourne person.
• 4:31
  SPEAKER_00: I I guess I take it for granted because I lived there my whole life.
• 4:34
  SPEAKER_01: So yeah, I want to do that.
• 4:36
  SPEAKER_01: I want to go to Melbourne because a lot, I a lot of my bands, a lot of my bands are from Australia.
• 4:40
  SPEAKER_01: Um and I feel like like who?
• 4:43
  SPEAKER_01: Um King Gizzard and the Lizard Wizard.
• 4:46
  SPEAKER_01: That's a good thing.
• 4:46
  SPEAKER_00: Okay, awesome.
• 4:47
  SPEAKER_00: I have no idea who that is.
• 4:48
  SPEAKER_01: Don't worry about it.
• 4:50
  SPEAKER_01: You know how we know.
• 4:51
  SPEAKER_01: Um, I love Tave and Paula before they sold out.
• 4:54
  SPEAKER_01: I was one of their first fans.
• 4:55
  SPEAKER_01: Just want to say that.
• 4:56
  SPEAKER_01: Um, there's actually a lot of like a lot of good like um psychedelic rock comes from Australia.
• 5:02
  SPEAKER_01: Yeah, that's it.
• 5:02
  SPEAKER_01: Rufus deSol is apparently from Australia.
• 5:05
  SPEAKER_01: He's a DJ.
• 5:06
  SPEAKER_00: Oh, okay.
• 5:07
  SPEAKER_00: There we go.
• 5:08
  SPEAKER_00: I feel like maybe you know more about the I'm just a fucking hipster.
• 5:11
  SPEAKER_01: Don't worry about it.
• 5:12
  SPEAKER_01: I'm just like I'm annoying.
• 5:14
  SPEAKER_00: But I was like, it would be great for you.
• 5:16
  SPEAKER_00: You're right.
• 5:17
  SPEAKER_01: Yeah, and I to clarify, I was um when I went to Australia, I was in the bush and I was with hippyland, and I realized I'm not as hippie as any thought, and I don't like to be in the bush.
• 5:28
  SPEAKER_00: Um Australia bush is like pretty hardcore bush, like that's you know, yeah, yeah, and that's a stretch for anyone.
• 5:38
  SPEAKER_01: It's intense, and so I wanted to go back to Australia and have my own kind of experience, and I think I want to go to Melbourne next time.
• 5:44
  SPEAKER_00: Yeah, then you'll like it.
• 5:45
  SPEAKER_00: I think um, yeah, around Brunswick, Coburg, where I I used to live, that's like the thrift shoppers, the band geeks, the like all that, you know.
• 5:55
  SPEAKER_00: It's yeah, it's awesome.
• 5:56
  SPEAKER_00: When you grow up in a place, you're just like grass is greener.
• 5:59
  SPEAKER_00: You want something so different.
• 6:01
  SPEAKER_00: Absolutely, absolutely.
• 6:03
  SPEAKER_01: But okay, we can jump into business.
• 6:05
  SPEAKER_01: So, um, another question I have for you what is your hot take on branding that would start a fight on the internet?
• 6:11
  SPEAKER_00: Oh, oh, okay.
• 6:14
  SPEAKER_00: Um probably that it's okay to start your brand without professional branding, if you really must.
• 6:27
  SPEAKER_00: If it's the thing that's going to get in the way of you starting, but just like go, don't let it be.
• 6:35
  SPEAKER_00: Um, and that kind of applies to a lot of things.
• 6:38
  SPEAKER_00: Um, I'd rather see someone start and maybe fail or maybe succeed by chance, uh, but give it a go because it's the whole business is a learning curve, and you'll get to a stage where you're like, okay, now I need brand ink.
• 6:53
  SPEAKER_00: This is the time to really invest in it, and that's okay.
• 6:56
  SPEAKER_00: And I feel like people can be really pushy in the industry to go, no, how dare you not use someone a professional, blah, blah, blah.
• 7:06
  SPEAKER_00: But it's just like there is absolutely so much that you get by working with a professional, but you gotta do what you gotta do sometimes, and that's okay.
• 7:17
  SPEAKER_00: So that's probably that's probably it.
• 7:20
  SPEAKER_01: Yeah, I feel like when I started my business, I didn't invest in branding.
• 7:23
  SPEAKER_01: I just had I had to be scrappy and get that shit started because I needed cash right then, right the fuck now.
• 7:29
  SPEAKER_01: But I think the difference is do you wanna if you want to float by, then you can act, you don't need to invest in anything, you could just be scrappy.
• 7:36
  SPEAKER_01: But if you want to actually hit these dream numbers that you're talking about, actually scale, like you have to have a brand that actually makes sense, attracts, and converts.
• 7:46
  SPEAKER_00: That's genuinely the point of difference, is that if you're just I don't know, you're trying out affiliate marketing or you're trying out a little, you know, a little side hustle, and it doesn't, you're not relying on it for income and you don't plan to.
• 7:59
  SPEAKER_00: Sure, do what you can, see where you want to go with it.
• 8:03
  SPEAKER_00: If it's actually a business that you want to succeed, then yes, get branding.
• 8:07
  SPEAKER_01: Absolutely.
• 8:08
  SPEAKER_01: Yeah, I spent three years having like the most basic website, no branding.
• 8:11
  SPEAKER_01: I lived off referrals and I definitely floated by, but then I when I invested about my god, like 10 grand in my branding last year.
• 8:18
  SPEAKER_01: And I mean, there's a fucking difference.
• 8:21
  SPEAKER_01: I have people coming to me asking to be on my team, they're coming to me, begging to be in my world, and I haven't talked to them.
• 8:28
  SPEAKER_01: And that's because I'm literally created a brand that's attracted people, it's worth the investment.
• 8:34
  SPEAKER_01: Like, probably one of my best decisions ever in my business.
• 8:37
  SPEAKER_00: Yeah, it needs to speak on your behalf when you're not literally speaking to someone, right?
• 8:43
  SPEAKER_00: So, so many people are relying on, you know, the socials and blah, blah.
• 8:48
  SPEAKER_00: And that's great.
• 8:49
  SPEAKER_00: Like, that's obviously a new avenue that everyone's into.
• 8:53
  SPEAKER_00: And that's what you know, you put all your eggs in that basket, but you really shouldn't spread them out.
• 8:58
  SPEAKER_00: Like spread out the eggs.
• 9:00
  SPEAKER_00: Because, yeah, branding does the heavy lifting for you.
• 9:04
  SPEAKER_00: It establishes you as someone who they can trust, especially if you have actually gone to the effort of applying it across all touch points.
• 9:15
  SPEAKER_00: So your socials are in the same world, your your um, you know, your website is in the same world, your email marketing is it like it all has to be cohesive to show how established you are, because people lose trust at the slightest, like easiest thing can turn them off.
• 9:34
  SPEAKER_00: And so, yeah, it's it's super important.
• 9:37
  SPEAKER_01: Yeah, that reminds me of a post that you did.
• 9:39
  SPEAKER_01: Um, you talked about following through.
• 9:41
  SPEAKER_01: You're like, okay, so your brand attract attracts people, but then the rest of the process, like the whole onboarding just falls through.
• 9:47
  SPEAKER_01: Like you um, yeah, like how do you make the whole experience not seem random and unprofessional and like seamless?
• 9:53
  SPEAKER_01: Because I feel like we're so obsessed with like getting people in, and then it's like, yeah, the next step could give them the ick, like, and it's not even like on brand.
• 10:02
  SPEAKER_01: Um, yeah, just kidding, if you could talk about that, because I feel like that we're not talking about that enough.
• 10:07
  SPEAKER_00: Yeah, I'll I mean, I'll say this, right?
• 10:10
  SPEAKER_00: For me, all I talk about is things I've experienced and seen the difference in.
• 10:15
  SPEAKER_00: I'm not just pulling, oh, I was inspired to make a video because this other video went viral.
• 10:20
  SPEAKER_00: And there's so much of that online, but I only talk from things that I've actually physically experienced myself.
• 10:26
  SPEAKER_00: And when my processes were not handling the quality of leads that I was getting, I had to step up my pussy.
• 10:36
  SPEAKER_00: Simple, right?
• 10:37
  SPEAKER_00: Like it's really ABCs of business.
• 10:40
  SPEAKER_00: Like you will see where the shortcomings are, where people are leaving you, especially if and you should have access to you know the back end of like watch.
• 10:51
  SPEAKER_00: I literally will sit there on the back end of my website and watch people go through the motion live.
• 10:57
  SPEAKER_00: And I will watch them and I'll be like, hmm, at what point?
• 11:00
  SPEAKER_00: There's even screen recordings where you could see what clicks they're making and at what point it turned them off and they left, right?
• 11:08
  SPEAKER_00: Well, like that's yeah, but it's it's so important, it's so important, and mind you, that's called uh Microsoft Clarity, so it's actually free to install on on your website if if it's got that capability.
• 11:22
  SPEAKER_00: But my point is there if someone isn't being converted into at least a phone call, because at the phone call part, that's where you can really, you know, get to the down and dirty of it, right?
• 11:36
  SPEAKER_00: But from a point a touch point to point wherever they they book a call, they have to, it has to be first of all, seamless, it has to be super easy, like dumb easy, and it has to match and talk to the same person from the start to the finish.
• 11:53
  SPEAKER_00: If you've updated your website ages ago, and then you get new branding or you you change something, maybe your Instagram bio, uh, you've got to then go on your website and make sure that's talking to the same person, right?
• 12:06
  SPEAKER_00: Simple.
• 12:07
  SPEAKER_00: Again, these are so simple, but we just don't have it's kind of like hindsight.
• 12:12
  SPEAKER_00: We don't have that out, like we have to step away from it to really gain that perspective, or obviously hire someone who does that for you and understands that whole process.
• 12:22
  SPEAKER_00: Um so yeah, I think as myself, like when I saw certain things lacking, uh I just immediately changed it because I could, but a lot of people don't have the the technical skill to do that.
• 12:37
  SPEAKER_00: So I understand that as well.
• 12:39
  SPEAKER_00: But ask.
• 12:41
  SPEAKER_00: Um education is key.
• 12:43
  SPEAKER_00: Nothing is more important than actually understanding how your business works as a business owner.
• 12:49
  SPEAKER_00: And I think a lot of us are trying for the easy, quick fix and not, you know, part, and then there's a lot of us that aren't and that are willing, but they just don't have the resources.
• 12:59
  SPEAKER_00: So yeah, you learn.
• 13:01
  SPEAKER_01: Yeah.
• 13:02
  SPEAKER_01: And then, like, what how do we know that someone's listening to this and they're like, okay, how do I know if my brand is attracting?
• 13:09
  SPEAKER_01: It's not just a nice brand.
• 13:10
  SPEAKER_01: Like, how do I know that it's actually working?
• 13:12
  SPEAKER_01: Because like that's such a fear, probably, you know, like maybe they did it themselves or they've hired someone.
• 13:17
  SPEAKER_01: And like, what if it's just a pretty brand?
• 13:19
  SPEAKER_01: Like, how do we know if it's gonna convert?
• 13:21
  SPEAKER_00: Okay, so I would say, look at your numbers.
• 13:25
  SPEAKER_00: Numbers don't lie, right?
• 13:27
  SPEAKER_00: Is your offer converting?
• 13:29
  SPEAKER_00: If your offer is converting, whether you have a nice brand or not, if your offer is converting, don't fix what's not broken, right?
• 13:38
  SPEAKER_00: Simple.
• 13:39
  SPEAKER_00: If there is something that you are trying to reach for, and from where you are now, you are struggling, right?
• 13:47
  SPEAKER_00: So I'll use me as an example.
• 13:50
  SPEAKER_00: I wanted to hit the 20K month for the longest time.
• 13:53
  SPEAKER_00: It wasn't happening.
• 13:55
  SPEAKER_00: But what it came down to is I had to look at everything and change everything because I was playing it safe.
• 14:02
  SPEAKER_00: My own branding.
• 14:03
  SPEAKER_00: I could do branding, this is what I do, but I was playing it safe with my branding.
• 14:08
  SPEAKER_00: It wasn't, and you know how they always say, Oh, niche down, niche down.
• 14:12
  SPEAKER_00: But your branding itself can already get rid of the time wasters for you, right?
• 14:17
  SPEAKER_00: And so don't be afraid to niche down in the way you represent yourself, even if you don't want to niche down in, oh, I'm only for this person.
• 14:27
  SPEAKER_00: So figure out uh how people perceive you.
• 14:31
  SPEAKER_00: So whether it's asking questions or whether it's people that you trust or online or whoever, ask what it's like to work with you, what it's like to speak to you, what they're seeing.
• 14:44
  SPEAKER_00: Because a lot of the time we can't see ourselves.
• 14:46
  SPEAKER_00: And that's why I always say, like, my job is to see you better than you see yourself.
• 14:50
  SPEAKER_00: So just by a quick phone call, just by quick Zoom chat, I am seeing you for what you're presenting.
• 14:58
  SPEAKER_00: And a lot of the time people are scared to lean into their actual vibrant personalities, there they play it safe behind like almost clinical, just functional, functional, just purely functional branding.
• 15:13
  SPEAKER_00: And there's so much we can pull from their personality to put in the brand, whether their brand is founder-led in personal branding or it's a standalone brand for like e-commerce.
• 15:26
  SPEAKER_00: It doesn't mean it has to be devoid of personality, right?
• 15:31
  SPEAKER_00: So, so okay, so a person is like, all right, well, do I need this?
• 15:36
  SPEAKER_00: Are you where you want to be?
• 15:38
  SPEAKER_00: Simple.
• 15:39
  SPEAKER_00: That's what it comes down to.
• 15:40
  SPEAKER_00: Are you where you want to be?
• 15:42
  SPEAKER_00: No.
• 15:42
  SPEAKER_00: Well, then there's heaps of questions and heaps of answers we gotta find.
• 15:46
  SPEAKER_01: Yeah, a hundred percent.
• 15:47
  SPEAKER_01: Another thing I want to talk about was like Rachel, our friend Rachel, she always talks about how there's people need 27 touch points to buy.
• 15:56
  SPEAKER_01: Yes, I've heard this, I heard her say this.
• 15:59
  SPEAKER_01: Crazy.
• 16:00
  SPEAKER_01: But if you think about it, if I said, What if I said something right now?
• 16:06
  SPEAKER_01: Like hamburger, like what brand comes up first, you know, McDonald's.
• 16:12
  SPEAKER_01: There you go.
• 16:13
  SPEAKER_01: Like, it's like already, like, they didn't have to market anything in this conversation, like you knew because of their branding.
• 16:20
  SPEAKER_01: I feel like branding saves those 27 touch points, like you don't always have to be on all the time.
• 16:26
  SPEAKER_00: Um but I'll say this like, I mean, we always love to compare our itty-bitty businesses that are still growing to these big, huge conglomerates that have number one, been one of the first to market from the get-go.
• 16:42
  SPEAKER_00: I mean, uh McDonald's is an innovator, like they started the fast food industry.
• 16:48
  SPEAKER_00: So I I think in people's minds, it's so hard.
• 16:52
  SPEAKER_00: Uh it's all perspective.
• 16:54
  SPEAKER_00: And I think it's super important to take a step back and go, okay, I'm not saying you can't shoot for the moon, right?
• 17:00
  SPEAKER_00: Or shoot for the stars and go, okay, this is where I want to be, but also being realistic on how long it can take to get there.
• 17:08
  SPEAKER_00: Are you first to market?
• 17:10
  SPEAKER_00: I I mean, a show that I always would recommend anyone jumping into business to watch is Shark Tank, right?
• 17:16
  SPEAKER_00: Because they'll tell you, they're brutal.
• 17:18
  SPEAKER_00: They'll straight up be like, okay, you're not even first to market.
• 17:20
  SPEAKER_00: There's a million other brands doing what you're doing.
• 17:22
  SPEAKER_00: What makes you different?
• 17:24
  SPEAKER_00: If you can't tell us what it is that you do differently to A, B, C, D, you know, all the letters in the alphabet, then you're lost in a sea of uh nothing, like you're you're a nothing fish in a nothing pond.
• 17:40
  SPEAKER_00: And so it's like, okay, I want you to shoot for every dream possible.
• 17:45
  SPEAKER_00: And there is no uh what do you call it, glass ceiling that you can't break, but understand where you're at and how how you get there.
• 17:56
  SPEAKER_00: Like really, really run the numbers, run the the psychology behind who you're targeting, see where you can, and that's the biggest thing about branding is I'm not sitting here like decorating for you and going, oh, this color's pretty, let's do this.
• 18:12
  SPEAKER_00: No, I'm a strategist first, always, right?
• 18:15
  SPEAKER_00: I will always do the research, see your competitors, see your local competitors versus global competitors.
• 18:21
  SPEAKER_00: Because what if you want to stay, you know, all these things that you don't think about early days in business because you're just like, oh, put it out there.
• 18:28
  SPEAKER_00: I'm this little person, who knows?
• 18:30
  SPEAKER_00: Who cares?
• 18:30
  SPEAKER_00: But no, you're not like you're you're there's a there's a mark that you're gonna hit one day and you're gonna be like, Whoa, I started this shit, but like not thinking much of it, and here I am, you know.
• 18:41
  SPEAKER_00: And how do you get there?
• 18:43
  SPEAKER_00: Professionals who have done it before, professionals who are building something with you, you know.
• 18:49
  SPEAKER_00: So yeah, I think I think a lot of people don't realize just how brand big your brand can get, but they always jump to like it's like a bit of both, yeah.
• 19:00
  SPEAKER_00: So that you you jump to the highest star, the further star away from you.
• 19:05
  SPEAKER_00: But it's like there's there's so many people around the sea that you're in that you already have to compete against.
• 19:12
  SPEAKER_00: And so if your branding at the very least get your branding done, you know, at the very least, I beg of you.
• 19:18
  SPEAKER_00: But yeah, yeah.
• 19:20
  SPEAKER_01: Do you think like a website is that important in today's world, though?
• 19:23
  SPEAKER_01: Yes, okay, absolutely.
• 19:26
  SPEAKER_01: I just think for I think for mine though, I think for my business, I'm getting a shit ton of leads from Instagram.
• 19:30
  SPEAKER_01: Like my Instagram has become my website.
• 19:32
  SPEAKER_00: That's fantastic.
• 19:33
  SPEAKER_00: That is fantastic.
• 19:34
  SPEAKER_00: But here's what people confuse by okay, you have your Instagram, someone's found you, they've connected with you, you're vibing one way or another, and they're like, oh, you know, what can I get from this person?
• 19:48
  SPEAKER_00: Like, do I want to hire them?
• 19:49
  SPEAKER_00: Blah blah blah.
• 19:50
  SPEAKER_00: One of the, and you've got to keep in mind as well who's your target market.
• 19:54
  SPEAKER_00: If your target market is super young, sometimes you can get away with just an Instagram or TikTok, right?
• 19:59
  SPEAKER_00: Like TikTok shop, whatever.
• 20:01
  SPEAKER_00: But when you're dealing with anyone past, let's say, 27, it's likely that they're going to jump on your website and validate that trust point, right?
• 20:13
  SPEAKER_00: Even if that's not where they go, oh, I'm going to click this button and book this person in.
• 20:19
  SPEAKER_00: They will still look for that touch point to see if they can trust you.
• 20:24
  SPEAKER_00: Because if there's a disconnect between your website and your Instagram, what it's like, oh, this person's a bit messy or lazy or I don't know, blah, blah, blah, blah, blah.
• 20:33
  SPEAKER_00: Right.
• 20:33
  SPEAKER_00: Like you said, what was it?
• 20:35
  SPEAKER_00: 72, 27, 27 touch points.
• 20:38
  SPEAKER_00: Website is one of them.
• 20:39
  SPEAKER_00: If you don't have a website, then it's like, oh, okay, maybe this person's just starting out.
• 20:44
  SPEAKER_00: How professional are they?
• 20:45
  SPEAKER_00: You know, so that might not be how they find you.
• 20:48
  SPEAKER_00: Mind you, a lot of people do find your through your website if your your SEO is right, right?
• 20:54
  SPEAKER_00: So if you don't see a lot of action on your website organically, not by you pushing someone onto there or through Instagram or whatever, then that means there's a problem with your SEO.
• 21:04
  SPEAKER_00: You know.
• 21:05
  SPEAKER_01: Yeah.
• 21:06
  SPEAKER_01: Yeah, that's very true.
• 21:07
  SPEAKER_01: That's very true.
• 21:08
  SPEAKER_01: Because if I I think if I was gonna buy like something, like let's say a$5,000 service, and I saw they didn't have a website, I'd be like, wait, what?
• 21:15
  SPEAKER_01: Like, yeah, like why don't we have a website?
• 21:18
  SPEAKER_00: You're right.
• 21:20
  SPEAKER_00: And ownability as well, right?
• 21:22
  SPEAKER_00: Like, you don't only uh my Red Bow House um Instagram got suspended.
• 21:28
  SPEAKER_00: I can't get back in.
• 21:30
  SPEAKER_00: It's gone.
• 21:31
  SPEAKER_00: 12,000 followers.
• 21:32
  SPEAKER_00: I've had the Instagram account for the longest time because it was for my ex business.
• 21:38
  SPEAKER_00: It's gone.
• 21:39
  SPEAKER_00: I don't own it.
• 21:40
  SPEAKER_00: So you're so right.
• 21:41
  SPEAKER_00: I've only just got the website now.
• 21:44
  SPEAKER_00: Like you're so right.
• 21:46
  SPEAKER_00: You're you're so right.
• 21:47
  SPEAKER_00: Ignore I ask that question.
• 21:48
  SPEAKER_00: Ignore that I asked that.
• 21:50
  SPEAKER_00: I feel like I was yelling at you, but like I'm very forceful.
• 21:54
  SPEAKER_00: Like when I talk about this stuff, I'm like, I get riled up and I get heated because I'm so in it.
• 21:59
  SPEAKER_00: And I'm like, I just wish that it was just like everyone totally knew this stuff because they'd be so much better for it for their own business.
• 22:10
  SPEAKER_00: Not because I'm like, don't choose me if you want a website, don't choose me if you want branding.
• 22:14
  SPEAKER_00: Don't I don't, that's not what I'm here to do.
• 22:17
  SPEAKER_00: I'm here to educate and make sure that you understand, you know, all those touch points.
• 22:24
  SPEAKER_01: Again, I love the word touch points because I think it's because like you're right.
• 22:29
  SPEAKER_01: Like, let's say you get most of your clients technically from social media like LinkedIn or Instagram, but in the end, the what what they're gonna want next is to see your website and to see like, are you fucking legit?
• 22:39
  SPEAKER_01: And then also, yeah, I don't you you own, you own your website.
• 22:43
  SPEAKER_01: Um I kind of forgot about that stuff because like I have Instagram.
• 22:47
  SPEAKER_01: Like I have been like because I literally though that's so good.
• 22:52
  SPEAKER_00: That's something to celebrate.
• 22:53
  SPEAKER_00: I'm not saying like yeah, who cares about your Instagram people?
• 22:56
  SPEAKER_00: No, that's incredible.
• 22:57
  SPEAKER_00: But yeah, they need a place of authority so they can build that trust, and especially with AI being able to pump out all these brands, a lot of these brands that are completely AI built, which mind you, I will be very clear, I am not against AI.
• 23:14
  SPEAKER_00: Um, I think there's definitely a place for it, but all these brands that all look the same with the same website that automatically loses trust for a lot of people.
• 23:24
  SPEAKER_00: You know?
• 23:24
  SPEAKER_00: So if I look at your website and I'm like, oh, looks like she just vibe coded this whole thing.
• 23:30
  SPEAKER_01: Yeah, you know, it does give me the massive ick when I see that.
• 23:34
  SPEAKER_01: Exactly.
• 23:34
  SPEAKER_00: I'm like, and I'm gone.
• 23:36
  SPEAKER_01: No, it's yeah, like it just gives off like just random dude on the internet like vibes.
• 23:42
  SPEAKER_01: Like when I see a website like that, I'm like, oh, so you didn't even you're broke and you can't invest in your website, or like you just like you don't care.
• 23:51
  SPEAKER_01: And um, and listen, I I I made my website for my first three years, but it wasn't through AI.
• 23:56
  SPEAKER_01: I it had some humanness to it, yeah.
• 23:59
  SPEAKER_01: And because you could tell it because it was like not perfect.
• 24:01
  SPEAKER_01: But the other thing I okay, this is the thing I really want to talk about because again, everyone here was what's saying they're not beginners, and what they're really looking for is to jump, they want to scale.
• 24:12
  SPEAKER_01: And I think to do that, if you you want if you want to be charging different prices, you want to be bringing in different people, something's gonna have to fucking change.
• 24:20
  SPEAKER_01: And I know we talked about this on your podcast where I said that like branding is like the fashion statement for your business.
• 24:28
  SPEAKER_01: So if you want to be taken out to five-star steak dinners at the Ritz, Carlton, but you show up in Crocs, do you think man's is gonna take you out to dinner?
• 24:37
  SPEAKER_01: Unless you're Adam Satan Love, but that's a whole different conversation.
• 24:40
  SPEAKER_01: Yeah, no, for like, yeah, yeah, maybe this is sexist, but like for women, hello.
• 24:44
  SPEAKER_01: Like, you know, like if you want to be taken out to the five-star hotel, but you show up in like Crocs in a dirty t-shirt.
• 24:51
  SPEAKER_01: Like, do you think he's gonna take you seriously?
• 24:53
  SPEAKER_01: And I yeah, if this is sexist, okay, fine, fuck it.
• 24:56
  SPEAKER_01: But I'm just trying to give an example.
• 24:58
  SPEAKER_01: But I think that's what people are saying.
• 24:59
  SPEAKER_01: They're like, I want to be taken out to the five-star dinner, but I don't want to put any effort into this date.
• 25:04
  SPEAKER_01: And it's like, okay, so when it could bring this back to business, everyone here listening wants to fucking scale.
• 25:09
  SPEAKER_01: What psychologically needs to change in their positioning if they're trying to bring in the bigger, badder clients?
• 25:15
  SPEAKER_01: And let's say I'm charging$3,000 for my coaching services and I want to charge$13,000.
• 25:20
  SPEAKER_01: What needs to fucking change?
• 25:21
  SPEAKER_01: Okay.
• 25:21
  SPEAKER_01: You need to go from a brand to a world.
• 25:26
  SPEAKER_00: Simple, right?
• 25:28
  SPEAKER_00: That's it.
• 25:29
  SPEAKER_00: So when you get your branding done, even if you get it professionally done, a lot of the time it is not a world that's being built.
• 25:37
  SPEAKER_00: It is, you know, your your basic logos, some colors and typography, and you're good, you're set on your way and no problem.
• 25:44
  SPEAKER_00: Because at the start, a lot of the time, you're not looking to spend or go with someone who is charging you 10k.
• 25:51
  SPEAKER_00: You're looking to spend maybe a thousand, two thousand, and that's fine.
• 25:55
  SPEAKER_00: And it lasted you to where you're at.
• 25:58
  SPEAKER_00: Okay, now you're jumping into this upper echelon of you know, people.
• 26:03
  SPEAKER_00: Okay, great.
• 26:04
  SPEAKER_00: So your brand needs to match that.
• 26:06
  SPEAKER_00: And we do that by creating an actual world.
• 26:08
  SPEAKER_00: And what I mean is let's get technical.
• 26:12
  SPEAKER_00: We're talking, yes, okay, cool.
• 26:14
  SPEAKER_00: Your logos, your whole thing is gonna be revamped.
• 26:17
  SPEAKER_00: Um, but we're also talking about your brand assets, things that you can use across your socials, you know, little icons, little illustrations, little everything custom.
• 26:29
  SPEAKER_00: I'm talking as custom as fucking shit.
• 26:32
  SPEAKER_00: Like we are, this did not exist before your brand existed.
• 26:36
  SPEAKER_00: Full stop.
• 26:37
  SPEAKER_00: That is it, right?
• 26:39
  SPEAKER_00: So then from that, you get art directions.
• 26:43
  SPEAKER_00: So understanding what your photos should lean into, what kind of if you are, you know, a faceless brand, so if you're e-comm or whatever, what that is going to look like, you know, how many skincare brands have we seen with little water droplets on their bottle and it's just on a reflective surface, and I will shoot myself?
• 27:09
  SPEAKER_00: Like, what in the freaking world?
• 27:11
  SPEAKER_00: Like, okay, cool, we've seen it move on.
• 27:15
  SPEAKER_00: Who's directing your campaigns?
• 27:16
  SPEAKER_00: Do you know what that's going to look like?
• 27:18
  SPEAKER_00: And each campaign is different.
• 27:20
  SPEAKER_00: Is there someone you know helping in that in that environment?
• 27:24
  SPEAKER_00: Like, is there someone that you can always go to and go, hey, we're not sure about what this looks like or what this should feel like?
• 27:31
  SPEAKER_00: Let us know.
• 27:33
  SPEAKER_00: And you build out and you build out and you continue building on that.
• 27:37
  SPEAKER_00: So that's really what it is is there's a huge jump, there's a huge leap in hiring someone like me and hiring me a few years ago.
• 27:46
  SPEAKER_02: Right?
• 27:46
  SPEAKER_00: I I wasn't even at that stage yet.
• 27:49
  SPEAKER_00: I've been doing this for 16 years, but I'm telling you now, my imposter syndrome held me down for the longest time.
• 27:56
  SPEAKER_00: I could not see myself as someone who would tell someone how to do something.
• 28:01
  SPEAKER_00: Like I was not there, I was young.
• 28:04
  SPEAKER_00: And I feel like ever since I hit 30 and you know, slowly, slowly, I've just come out and just gone, oh, actually, I know my fucking shit.
• 28:13
  SPEAKER_00: Watch me burn this goddamn place down.
• 28:15
  SPEAKER_00: You know, I I'm I'm gonna shine all over your shit and you're gonna love it, and we're gonna work together, and it's gonna be incredible.
• 28:23
  SPEAKER_00: But that's that's what it should feel like.
• 28:24
  SPEAKER_00: It should feel like, oh my god, she's got this.
• 28:27
  SPEAKER_00: I never have to worry about this again.
• 28:30
  SPEAKER_00: Like, that's it.
• 28:30
  SPEAKER_00: Full stop.
• 28:31
  SPEAKER_00: So, yeah, having someone really look at your business as a whole world, like think about you know, a brand that I love is Lego.
• 28:41
  SPEAKER_00: Used to be a toy, now it's a whole fucking universe, right?
• 28:44
  SPEAKER_00: Legos.
• 28:45
  SPEAKER_00: Like, who would have thought little building blocks would have come so long, so so far?
• 28:51
  SPEAKER_00: Like every every household knows it.
• 28:53
  SPEAKER_00: Now they're in movies.
• 28:54
  SPEAKER_00: Like, what are you talking about?
• 28:56
  SPEAKER_00: Like it was a little cube, like that's it.
• 28:59
  SPEAKER_00: Like, how ridiculous to think could do you think the owner of Lego once sat down and went, oh, I'm gonna get into movies, and my starting block is this cube?
• 29:09
  SPEAKER_00: Like, what?
• 29:10
  SPEAKER_00: What world is this that we're living in?
• 29:12
  SPEAKER_00: If you don't believe that some sort of like I don't know, manifestation, crazy, uh expanding, ever expanding possibilities is around you all the time, and you can just grab it from the universe around you.
• 29:27
  SPEAKER_00: Like, what are you doing?
• 29:29
  SPEAKER_00: Get with it.
• 29:31
  SPEAKER_00: You could do so much, so yeah.
• 29:34
  SPEAKER_00: Sorry, I just ranted there.
• 29:36
  SPEAKER_00: No, I ranted.
• 29:37
  SPEAKER_01: I was just like, oh, there's so many things I want to talk about.
• 29:40
  SPEAKER_01: Like, imposter syndrome, like shit, man.
• 29:43
  SPEAKER_01: I feel like that's the weird thing that happens when you're scaling, is like people start to see you different.
• 29:49
  SPEAKER_01: Again, people are coming into your DMs, they're asking to be on your team, they're asked, they're asking to beg for your time.
• 29:54
  SPEAKER_01: And you're now you are like, wait, I'm not like a freelancer, or I'm not just a little XYZ.
• 30:01
  SPEAKER_01: I'm actually becoming like an authority in my space, and it's a fucking weird switch.
• 30:06
  SPEAKER_01: Cause like to you, you just wake up, you you wake up the same day, you put on the same makeup, you take go to the same gym, but something happened within your brand and something happened online where people are seeing you very differently.
• 30:19
  SPEAKER_01: And it's very fucking trippy.
• 30:20
  SPEAKER_01: And I feel like there's a lot of people listening to this.
• 30:22
  SPEAKER_01: I know there's people listening to this right now, they're like, that's fucking what's happening to me right now.
• 30:25
  SPEAKER_01: And they, and that's probably what's limiting it their um positioning and their pricing, is they're not ready to step into that authority, even though other people are ready.
• 30:33
  SPEAKER_01: You're still charging XYZ, you're still not building a world.
• 30:36
  SPEAKER_01: You're just like, I don't know what's happening, but people are wanting wanting me.
• 30:40
  SPEAKER_01: And I don't know if I'm ready to like sit go on the stage and like step into like who the fucking badass that you are, but it's it's like hard.
• 30:48
  SPEAKER_01: Like, obviously, we know we're badasses, but then like to feel and do it.
• 30:53
  SPEAKER_00: Yes, it's very easy to say it with our mouths because oh, everyone around me sees it.
• 30:58
  SPEAKER_00: Why can't I?
• 30:59
  SPEAKER_00: So we have to change the language first.
• 31:01
  SPEAKER_00: That's step one.
• 31:01
  SPEAKER_00: Like, the language is so important that we treat ourselves with, but then like to feel it full body and go, oh, wait, no, no, I'm that bitch.
• 31:09
  SPEAKER_00: Hi, I've arrived, is completely different.
• 31:13
  SPEAKER_00: And there is a transition phase that no, I feel like no one talks about, but there probably is.
• 31:18
  SPEAKER_00: But you know, we always say, Oh, no one ever talks about this, and they do, but we don't haven't found those people, but now we can be those people, you know.
• 31:25
  SPEAKER_00: That's literally me.
• 31:26
  SPEAKER_00: I'm like, no one talks about this.
• 31:27
  SPEAKER_01: Everyone's like, everyone's talking about it.
• 31:29
  SPEAKER_01: Everyone's talking about it.
• 31:30
  SPEAKER_01: No one I've heard, okay.
• 31:33
  SPEAKER_00: But it's true, you know, so it's like we all kind of go through the those phases, but I very much okay, to where you think I am right now, you would assume by what I'm doing online, or like how I talk to my clients, or the money I'm making, that I've got multiple hands helping me along somewhere, whether it's someone to like whatever it is.
• 32:02
  SPEAKER_00: I only made my first hire two months ago for like a short stint, and now I've hired a VA, your VA, by the way.
• 32:11
  SPEAKER_01: Glenn, you hired me.
• 32:12
  SPEAKER_00: Are we allowed to yep?
• 32:14
  SPEAKER_01: Oh my god, Glenn! Glenn! Oh my god, can we pause?
• 32:17
  SPEAKER_01: Like, if anyone to hire a sexy British man called Glenn, who is just the reason why I hired him is like I don't I don't have to use my brain.
• 32:25
  SPEAKER_01: Like, he's just like, he's like, All right, love, this is what we're gonna be doing, and this is our strategy.
• 32:30
  SPEAKER_01: And I'm like, I love this, let's fucking go.
• 32:33
  SPEAKER_00: It's so good.
• 32:33
  SPEAKER_00: You hire Glenn?
• 32:35
  SPEAKER_00: Yeah, and I feel like everyone in your circles hires Glenn.
• 32:38
  SPEAKER_00: And I'm like, how dare I not be one of those people right in Glenn Club?
• 32:43
  SPEAKER_00: Literally, so yeah, I I you know, I got to that, and that imposter syndrome comes out, and I told him straight up.
• 32:51
  SPEAKER_00: So he followed up after we had a chat.
• 32:54
  SPEAKER_00: He sent an email, he followed up, and I was like, I'm gonna tell you straight out, I was super scared to just say yes, but I'm gonna say yes, even though my body's not ready.
• 33:05
  SPEAKER_00: And you know, it's that conversation, but being honest with yourself, being honest with the people around you, they get it as well.
• 33:11
  SPEAKER_00: Like they've been there, they're going there, they're, you know, it's a whole world where if you can stay authentic in yourself without trying to be where you're not yet, I think that's super important as well.
• 33:22
  SPEAKER_00: And I don't mean like strive to be better and then replicate that and play that out.
• 33:27
  SPEAKER_00: I mean when you're having real conversations with the people around you that are in also in business and it's okay to be vulnerable and go, I don't know everything.
• 33:37
  SPEAKER_00: Hi, I've got questions, and this is how I'm gonna live my life, asking questions at all times, because that teaches you so much and you've got to be open to like learning more.
• 33:47
  SPEAKER_00: And this the journey is already hard on its own, yeah.
• 33:51
  SPEAKER_00: And and doing it remotely is even harder.
• 33:54
  SPEAKER_00: And so if you don't surround yourself with the right people that are there to like check, keep you in check.
• 34:00
  SPEAKER_00: I think that's important.
• 34:02
  SPEAKER_01: Yeah, and also just I like how you said, like, I'm scared my body's not ready, but I'm gonna do it.
• 34:06
  SPEAKER_01: It's like I feel like that's that's the definition of scaling.
• 34:09
  SPEAKER_01: You're like, um, my body's like 10 feet behind me, but we're gonna go forward either way and we'll figure it out and we'll keep going.
• 34:15
  SPEAKER_01: Because yeah, otherwise you'll just stay stuck and then you're gonna be in the same exact position you'll be in six months because you never hired Glenn.
• 34:21
  SPEAKER_01: You never invested in your branding, you made a world, you never hired that coach.
• 34:24
  SPEAKER_01: I don't fucking know, but like whatever that thing scary thing is for you, like you have to just kind of do it and then be like, okay, I think I'll mentally catch up to this.
• 34:31
  SPEAKER_01: Because I I hired Glenn and I was like, you know what?
• 34:33
  SPEAKER_01: I don't know what I'm fucking doing, but I I need I know I need it.
• 34:36
  SPEAKER_00: I know I need it.
• 34:37
  SPEAKER_00: And what's the worst thing that can happen?
• 34:39
  SPEAKER_00: You go back to exactly where you were five seconds ago.
• 34:42
  SPEAKER_00: Like, what like that fear, uh, and I apply this to everything in life, is like, you know, the whole feel the fear, do it anyway.
• 34:50
  SPEAKER_00: My husband told me about that quote.
• 34:52
  SPEAKER_00: I didn't know, but I was always like, no, literally, if you're the more scared you are about something, and I don't mean uh jumping on a off a roof, but I mean if you're scared to take action on something you've been thinking about, take it because the scared more scared you are, the more that is likely the right action for you.
• 35:14
  SPEAKER_00: Because our bodies don't get scared about things that are easy, like simple.
• 35:18
  SPEAKER_01: Yeah, yeah, yeah.
• 35:19
  SPEAKER_01: You know, they just don't.
• 35:21
  SPEAKER_01: But like all the all the hard stuff in business is definitely when we start to like make serious fucking moves, is when you like are just like, I'm just gonna fucking do it and I'll just find out.
• 35:31
  SPEAKER_01: Like, I like I Glenn is on my team now, Rachel Perry's doing my content, and I'm like, whoa, I actually have like a team.
• 35:38
  SPEAKER_01: This is crazy.
• 35:38
  SPEAKER_01: I actually have to like think about like strategy and you know, like have people involved and how does it all work?
• 35:45
  SPEAKER_01: Yeah, yeah, but I know like again, we're building that world where I'm like there this I I cannot I cannot operate solo and ask for these big girl dreams.
• 35:55
  SPEAKER_01: Like, I lit that was so fucking cheesy.
• 35:57
  SPEAKER_01: I hope that I can res say that.
• 36:00
  SPEAKER_00: No, that was amazing.
• 36:02
  SPEAKER_01: But like that's what I really mean though.
• 36:04
  SPEAKER_01: Like, yeah, yeah, I can't I can't do it solo and then also be like, okay, I want to be making 50, 60, 70k months.
• 36:11
  SPEAKER_01: Oh, by yourself, by yourself, never investing in anything else, K.
• 36:15
  SPEAKER_01: Fucking funny.
• 36:17
  SPEAKER_01: Yeah, that's funny.
• 36:18
  SPEAKER_00: What has been like I'm gonna ask you a good question.
• 36:21
  SPEAKER_00: I know this isn't what probably what happens or should happen, but I've got a question.
• 36:25
  SPEAKER_00: What has been your what has been your scariest business decision or personal, but related somehow to business at all?
• 36:36
  SPEAKER_01: Hmm.
• 36:37
  SPEAKER_01: That's a good one.
• 36:39
  SPEAKER_01: Um, it was probably my first one that I made.
• 36:42
  SPEAKER_01: I told you, where I was super actually wasn't even scared.
• 36:45
  SPEAKER_01: I just actually felt that in my gut.
• 36:46
  SPEAKER_01: That was actually smart.
• 36:47
  SPEAKER_01: But anyways, like ballsiest was it when I was stupid broke, stupid broke, like eating tuna and pasta.
• 36:55
  SPEAKER_01: That's all I could afford.
• 36:56
  SPEAKER_01: Um and I invested in six thousand dollars into a coaching program, and I only knew one girl that was in it, and she was living the life I wanted, and I was like, cool, if you did it, I can do it.
• 37:06
  SPEAKER_01: So yeah, I know okay, I'm not gonna in a less dramatic way.
• 37:10
  SPEAKER_01: I think I think hiring Glenn didn't because that was a big move for me to be like, okay, I'm gonna like we're gonna start to just start to take things off our plate and let go of the Virgo control freak situation and like trust that like other people can do I don't have to be touching everything.
• 37:30
  SPEAKER_01: Yeah, so yeah, I guess more recently Yeah, Glenn.
• 37:36
  SPEAKER_00: Okay, my scariest things have always been internal.
• 37:40
  SPEAKER_00: It's always been the way I talk to myself, the way I see myself, or all of that.
• 37:45
  SPEAKER_00: Uh in October last year was my biggest business pivot change, whatever you want to call it.
• 37:53
  SPEAKER_00: I took a nosedive dip in August and September of last year.
• 37:58
  SPEAKER_00: I was down to$700 in our bank account, joint, me and my husband, living abroad, loving our lives with$700 Australian in the bank, not euros.
• 38:11
  SPEAKER_00: So that's like that's like fucking 400 or 500.
• 38:14
  SPEAKER_00: Yeah, exactly.
• 38:15
  SPEAKER_00: So let's be clear, right?
• 38:18
  SPEAKER_00: And it was 100% like now.
• 38:21
  SPEAKER_00: I could see it in hindsight, it was 100% for a reason.
• 38:23
  SPEAKER_00: Like I knew I know why it had to happen, but I was always undercharging, like for the longest time.
• 38:33
  SPEAKER_00: I had already killed the skill level.
• 38:35
  SPEAKER_00: That wasn't the problem.
• 38:37
  SPEAKER_00: It was how I was able to talk myself up, right?
• 38:42
  SPEAKER_00: And so my scariest thing was when I put together a proposal for ten thousand dollars and it was accepted overnight and paid by the morning.
• 38:52
  SPEAKER_00: And I was like, and that fixed my whole month.
• 38:56
  SPEAKER_00: That happened that month in the October in the October month.
• 38:59
  SPEAKER_00: My first ever time putting a proposal that was for that much amount, and it wasn't a jump of maybe I call it like I still call it a 5k month because it was slit over a longer period of time, right?
• 39:13
  SPEAKER_00: But it wasn't so much that I was like, oh, I was already charging 2,000, but now let's climb it up to 10,000, right?
• 39:22
  SPEAKER_00: No, I was charging 500.
• 39:26
  SPEAKER_00: It's embarrassing.
• 39:27
  SPEAKER_00: Oh my god, no, no, no, no, because I've been there and not I literally have been there.
• 39:32
  SPEAKER_00: Like, what is wrong with me?
• 39:33
  SPEAKER_00: Like, oh my god, okay, I'm getting emotional for no reason.
• 39:36
  SPEAKER_00: No, I think I haven't talked about it properly.
• 39:38
  SPEAKER_00: Oh shit, okay, no, it's fine, yeah, but I just feel like fuck, like, what did you not see in yourself, you stupid fucking bitch?
• 39:48
  SPEAKER_00: Like, what did you not see that everyone else around you had no problem seeing?
• 39:54
  SPEAKER_00: How dare you treat this girl so cruelly, right?
• 39:58
  SPEAKER_00: Like, I talk about her in past tests because it's like I'm so detached from who I am now to who I was then.
• 40:05
  SPEAKER_00: And I feel like she was this like poor infant girl.
• 40:07
  SPEAKER_00: Jeremy, like that.
• 40:08
  SPEAKER_00: That's how I visualize it.
• 40:10
  SPEAKER_00: Because like she's had a hard life, she's been through all this shit.
• 40:13
  SPEAKER_00: She lived a whole life of her family constantly tally, it wasn't good enough.
• 40:18
  SPEAKER_00: You know, I'd have things said to me, like, oh, you know, when you finally get married, uh, your husband will come back the next day begging us to take you back.
• 40:27
  SPEAKER_00: You know, like that's the kind of attitude I was surrounded with.
• 40:30
  SPEAKER_00: So of course she believed it for the wrong longest time.
• 40:32
  SPEAKER_00: Even though she grew from that and was stronger, she was still not strong enough.
• 40:36
  SPEAKER_00: She's still not fully believing in herself, she was not ready.
• 40:43
  SPEAKER_00: And I got fucking ready and I changed my fucking life.
• 40:49
  SPEAKER_00: Wow, and here I am today.
• 40:52
  SPEAKER_00: Not that very long ago, but geez, like yeah, it's just crazy.
• 40:58
  SPEAKER_01: Dude, pricing reflects so much, it reflects so much.
• 41:04
  SPEAKER_01: Like, one of my first clients I signed was a$3,000 a month client.
• 41:08
  SPEAKER_01: My first fucking client.
• 41:10
  SPEAKER_01: Okay.
• 41:10
  SPEAKER_00: Okay.
• 41:11
  SPEAKER_00: Okay.
• 41:11
  SPEAKER_01: Now something switched where I started to backtrack and I started to psych myself out.
• 41:17
  SPEAKER_01: If we're doing this, we're doing this.
• 41:19
  SPEAKER_01: Let's get into it.
• 41:20
  SPEAKER_01: I'm embarrassed.
• 41:22
  SPEAKER_01: And some of my clients who like got this kind of deal are they really loved it.
• 41:26
  SPEAKER_01: Um, I went from charging$3,000 a month to yeah, around$500.
• 41:31
  SPEAKER_01: Yeah.
• 41:31
  SPEAKER_01: And that was in the span of six months.
• 41:33
  SPEAKER_01: Something, something, I don't know what happened.
• 41:37
  SPEAKER_01: Something switched.
• 41:38
  SPEAKER_00: Regression.
• 41:39
  SPEAKER_01: Well, here's what fucking, I was working with a coach when I was charging the$3,000.
• 41:43
  SPEAKER_01: And I I do like having a coach.
• 41:45
  SPEAKER_01: I like having someone keeps you accountable.
• 41:47
  SPEAKER_01: What the fuck are you thinking?
• 41:48
  SPEAKER_01: Yeah.
• 41:48
  SPEAKER_01: And so when I stopped working with Krista, shout out to my first coach, I went back to my my normal state, which is like, no, no, no, no, no.
• 41:55
  SPEAKER_01: I'll I'll do it.
• 41:55
  SPEAKER_01: Just what do you want?
• 41:56
  SPEAKER_01: You know?
• 41:57
  SPEAKER_01: And it and so then I had a series of clients who are still working with me today, but like they, I'm having to fucking climb up out of that that like, and I'm not at$3,000 a month again, but I'm like, why not?
• 42:13
  SPEAKER_01: I I that was my first fucking client.
• 42:14
  SPEAKER_01: I charged that and she did it.
• 42:16
  SPEAKER_01: She did not fucking hesitate.
• 42:18
  SPEAKER_01: Yeah.
• 42:19
  SPEAKER_00: I think something happens to the level of we're gonna give you this first one easy.
• 42:26
  SPEAKER_00: Universe is like, come on, round the troops.
• 42:29
  SPEAKER_00: We're gonna give this super easy so they can believe they can.
• 42:32
  SPEAKER_00: The rest is up to them.
• 42:33
  SPEAKER_00: But they have to walk the line now.
• 42:34
  SPEAKER_00: If they keep want want to keep consistently getting this amount, walk it, walk the plank, dive right in.
• 42:42
  SPEAKER_00: But the first one is your proof that it's possible, that it's you deserve it, that you can, all the positive affirmations.
• 42:53
  SPEAKER_00: It's not a fluke, it's just uh showing you.
• 42:57
  SPEAKER_00: And then that's when you build the consistency over time so that you can bring that in constantly.
• 43:05
  SPEAKER_00: And I think that's that's a huge thing that uh I found, at least for me, because it's not like every single client after that, like it's a different project.
• 43:13
  SPEAKER_00: It's not like every single client needed everything that the first person, you know, all of that.
• 43:18
  SPEAKER_00: But what I have found, which has also surprised me, is uh when old clients that were charged minuscule amounts have gotten back in touch to work with me again and I've given them my new prices, they've had no problem.
• 43:34
  SPEAKER_00: And what that tells me is you fucking fool, you always fucking deserve the money, and you had your own issues mentally in your brain that you needed to sort out.
• 43:46
  SPEAKER_00: It's all a mental game because that white male uh audacity, if we had that, if that was ingrained in us, we just like privileged families and we wouldn't be blinking twice.
• 43:57
  SPEAKER_00: We'd be like, How dare you pay me$10,000?
• 44:00
  SPEAKER_00: I'm at least at a million.
• 44:02
  SPEAKER_00: Like, hello, you know, and that perspective is just like oh, you know, it's all process, it just is.
• 44:10
  SPEAKER_00: And we've got to be patient, and it's okay to dip a bit, go a bit, you know, eventually it'll even itself out.
• 44:16
  SPEAKER_00: And I don't know if you do this, but do you keep your monthly averages?
• 44:19
  SPEAKER_00: Like, do you look at your averages or do you just look at this month's open?
• 44:23
  SPEAKER_00: Yeah, and I think that's really helpful because it's like, oh, okay, now I know what I average out and it keeps me settled and makes me my favorite fucking app on my phone is the calculator.
• 44:33
  SPEAKER_01: My favorite app on my computer is the damn excel sheet.
• 44:36
  SPEAKER_01: I'm up in that all the time.
• 44:38
  SPEAKER_01: And I'm on stripe and I'm like, oh my god, look my progress! Like, you know, or I can just visually see when I again when I was like dipping and I wasn't believing in my like I could see all we can look at it.
• 44:47
  SPEAKER_01: And actually see what the reflection of what's going on in our head.
• 44:51
  SPEAKER_01: It's actually so fucking trippy.
• 44:53
  SPEAKER_01: Um and I noticed there's been a massive shift.
• 44:57
  SPEAKER_01: October was actually a shift for me too.
• 44:59
  SPEAKER_01: I I was in a really desperate energy.
• 45:02
  SPEAKER_01: Um, and I had a fucking like light bulb moment where I was like, um, I'm done.
• 45:07
  SPEAKER_01: I was like, I'm not pitching, I'm not cold pitching anyone.
• 45:10
  SPEAKER_01: You won't not catch me ever doing that again.
• 45:13
  SPEAKER_01: I'm gonna sit and attract and just know the right client's coming to me.
• 45:16
  SPEAKER_01: I'm gonna have fucking fun in my business and fun on the internet, and I'm never gonna be salesy again.
• 45:21
  SPEAKER_01: I'm just gonna have fun and the right people will always want to work with me.
• 45:24
  SPEAKER_01: And ever since then, my numbers have been going up.
• 45:26
  SPEAKER_01: I get a hundred followers on Instagram a month and I don't post shit.
• 45:30
  SPEAKER_01: Any I literally post like one post a month.
• 45:32
  SPEAKER_01: And I think it's because I changed my mindset of like, I'm just gonna have fun and I'm attracting people like like you.
• 45:39
  SPEAKER_01: You know, we're like actually just like absolutely having a great time.
• 45:42
  SPEAKER_01: And I've ever since then, my money has been going on an upward spiral, like because I changed my mentality again in October.
• 45:49
  SPEAKER_01: I wonder if anyone else listening like had a big October month.
• 45:52
  SPEAKER_00: I have spoken to a fair few people.
• 45:54
  SPEAKER_00: October was a big month for a lot of people.
• 45:56
  SPEAKER_00: So what had happened?
• 45:57
  SPEAKER_00: I I'm a very spiritual girly, so I'm always gonna lean into that.
• 46:01
  SPEAKER_00: So for me, okay, so 2025 was a nine year.
• 46:06
  SPEAKER_00: So when you add two plus two plus five, that's a nine, it gives you a nine.
• 46:10
  SPEAKER_00: So that is an ending of a cycle.
• 46:12
  SPEAKER_00: New cycles start at a one year, which is what we're in now.
• 46:16
  SPEAKER_00: So the last three months of the year were kind of like forcing us to make changes to set ourselves up for the one year, because that then goes on a nine-year cycle.
• 46:26
  SPEAKER_00: So whatever you do in this year and like the end of last year to like really shift yourself out of that energy and jump into the new energy with a clearer head, like that becomes your new trajectory.
• 46:39
  SPEAKER_00: So it's like two separate like nine years.
• 46:42
  SPEAKER_01: Oh, I mean, I literally feel the difference.
• 46:46
  SPEAKER_01: Yeah, I feel a massive difference between okay.
• 46:49
  SPEAKER_01: I have heard of that.
• 46:50
  SPEAKER_00: But I mean, it's also not for like it's it's not like it happens to everyone because sometimes it tries, like it'll always like let's say the window of a opportunity is there.
• 47:01
  SPEAKER_00: Some people won't take it, like some people won't see it as like, oh, actually, I need to like sort all this out before this new year, whether intentionally or unintentionally.
• 47:10
  SPEAKER_00: But some people will just like repeat the same things over and over and expect the different results.
• 47:15
  SPEAKER_00: So it's not it's not a change that everyone experiences, but the opportunity is there if you want to take it.
• 47:22
  SPEAKER_01: If you don't mind, can we say the numbers we want to make by the end of this year?
• 47:26
  SPEAKER_00: Yes, absolutely.
• 47:27
  SPEAKER_00: Like, do I just say it or are you saying it together, or like you're like, ah, and a one and a two down?
• 47:33
  SPEAKER_00: Oh, wait, no, no.
• 47:34
  SPEAKER_00: I want to hear, I want to individually hear yours and then I'll say mine.
• 47:37
  SPEAKER_00: Yeah, yeah.
• 47:38
  SPEAKER_00: Yes.
• 47:38
  SPEAKER_00: Um, so monthly I would ideally be at 50k.
• 47:42
  SPEAKER_00: Well, yeah.
• 47:44
  SPEAKER_01: You you tell us yours, tell us yours.
• 47:46
  SPEAKER_01: Okay, I maybe see now I'm thinking I'm underreaching.
• 47:50
  SPEAKER_01: I want to be making 15k months, but like I think I could be making more than that.
• 47:55
  SPEAKER_00: So much more.
• 47:56
  SPEAKER_00: You fool! Don't be like me a few months, you fool.
• 48:01
  SPEAKER_00: Oh my god, you're worth so much more than that.
• 48:04
  SPEAKER_00: Are you kidding?
• 48:05
  SPEAKER_00: No, okay.
• 48:06
  SPEAKER_00: If you want to play it safe, then at least go 30k.
• 48:10
  SPEAKER_01: Okay, well.
• 48:11
  SPEAKER_00: What are we doing with 15k, really?
• 48:13
  SPEAKER_00: With with the uh hike of prices everywhere right now.
• 48:18
  SPEAKER_00: What's 15k anymore?
• 48:19
  SPEAKER_00: I know that that sounds so privileged, but I came from a very non-privileged place to get to this place, and I'm not letting go of it.
• 48:26
  SPEAKER_00: I am not letting go of the privilege that I have now, and we've worked too hard and for too long, and we deserve the payout.
• 48:34
  SPEAKER_00: So, yeah, 30k at least.
• 48:36
  SPEAKER_01: Okay, okay.
• 48:37
  SPEAKER_01: Because I was talking to my friend, and she was like, We we had this conversation last night, and she was like, Oh, I'm I'm hitting six figure months this year.
• 48:43
  SPEAKER_01: And I was like, This is the kind of conversations I'm gonna be having where I'm like, Yeah, this is stretchy, this is this is holy shit, like yeah, and it like brings up all these other emotions, but it's like I actually like specifically with the membership, that's where I feel like I can hit it because I see there's actual attraction and momentum and a wave happening, and so um yeah, I mean, okay, maybe I'll say yeah, I'll say 50k for the first time today.
• 49:11
  SPEAKER_01: I can a month.
• 49:14
  SPEAKER_00: I mean, uh someone else could be talking to me and going, 50k, you mean 100k at least.
• 49:19
  SPEAKER_00: Like it's all perspective.
• 49:21
  SPEAKER_00: So, okay, a squillion.
• 49:23
  SPEAKER_00: Like I when when that October hit, one of the first things that my brain started, brain started doing is go, no, I don't want to be a millionaire.
• 49:30
  SPEAKER_00: I don't want to be a billionaire, I want to be squillionaire.
• 49:32
  SPEAKER_00: I want a number that doesn't even exist, a number that is beyond anything that anyone can imagine.
• 49:38
  SPEAKER_00: I want to never think about money again a day in my life.
• 49:41
  SPEAKER_00: That's the money, stupid money.
• 49:43
  SPEAKER_00: And then sure, I can do good things with it, blah, blah.
• 49:47
  SPEAKER_00: That's fine.
• 49:48
  SPEAKER_00: When I get there, I'm fucking fine.
• 49:50
  SPEAKER_00: Mother Teresa out here, no problem.
• 49:52
  SPEAKER_00: But I want that money.
• 49:54
  SPEAKER_00: I want that money in my bank account, in my assets, in my everything.
• 49:58
  SPEAKER_00: I want it.
• 49:59
  SPEAKER_02: I want getting it.
• 50:00
  SPEAKER_00: That's it.
• 50:01
  SPEAKER_01: Okay, I actually have like a polarizing opinion on that.
• 50:04
  SPEAKER_01: I don't want that.
• 50:06
  SPEAKER_01: Okay.
• 50:07
  SPEAKER_01: I don't want that for a couple reasons.
• 50:08
  SPEAKER_01: I there I saw this chart and it made a lot of sense to me.
• 50:11
  SPEAKER_01: There's this like little wave that happens, and it you have the people who are in poverty are feeling the same kind of depression that the people who are like the Mark Zuckerbergs, and they're experiencing the same something, the same amount of like pain and miserable in life.
• 50:29
  SPEAKER_01: Different stress, completely different stress, but they're both at the same amount of miserable.
• 50:34
  SPEAKER_01: And then they have they have this arch of what like the the sweet spot is where you are safe, you are abundant, but you're not overly abundant where nothing in life, everything becomes sand, like everything, nothing is meet.
• 50:45
  SPEAKER_01: That's how you get into the whole Epstein situation where people are freaked because they feel nothing in life.
• 50:51
  SPEAKER_01: They just done, yeah.
• 50:52
  SPEAKER_01: And I feel like I don't want to feel nothing in life.
• 50:55
  SPEAKER_01: I want to still feel something, and I want my number is actually more closer to like the million because I feel like that's I still want to strive and achieve, but I don't want to feel numb in life.
• 51:05
  SPEAKER_01: And I think that's what happens with like the royals family.
• 51:07
  SPEAKER_01: Like their life means nothing, it means nothing.
• 51:10
  SPEAKER_01: You know what?
• 51:11
  SPEAKER_00: I I don't disagree in the sense of every single thing you've said is absolutely like based on what we've seen happen time and time again, statistically, that is what ends up happening.
• 51:25
  SPEAKER_00: But there's also exceptions to the rule.
• 51:27
  SPEAKER_00: There's also like, why does that have to be my if we can write our own story?
• 51:32
  SPEAKER_00: Why does that have to be ours?
• 51:34
  SPEAKER_00: Why can't we get like I I think the perception of money, like it's just paper or it's just a number on a screen, right?
• 51:44
  SPEAKER_00: Like I think we're so we're so fucked up by money, right?
• 51:51
  SPEAKER_00: Mentally.
• 51:51
  SPEAKER_00: Like everyone, yeah, like one way or another, whether we have too much, like you're saying, whether we have too little, whether we're somewhere in between, we want more.
• 52:00
  SPEAKER_00: Everyone's fucked up.
• 52:04
  SPEAKER_00: So if I want to try one way, because I've tried the other way already and that didn't work, so be it.
• 52:12
  SPEAKER_00: Yeah.
• 52:13
  SPEAKER_00: We've been dirt poor.
• 52:14
  SPEAKER_00: Well, I want to be dirt rich.
• 52:16
  SPEAKER_00: Yeah, let's go.
• 52:18
  SPEAKER_00: Let's try it.
• 52:19
  SPEAKER_00: And then when there's a new trend, okay, use AI, for example.
• 52:23
  SPEAKER_00: Cool.
• 52:24
  SPEAKER_00: There was never AI, there was like barely any AI unless you really had access to something.
• 52:30
  SPEAKER_00: And now there's AI everywhere, and that's fine.
• 52:34
  SPEAKER_00: Eventually it calms itself down, and there's always a balance, and it balance always restores.
• 52:39
  SPEAKER_00: Like, and that's why, you know, when people talk about climate change and all like the the what if you're genuinely worried about the world, the world is gonna outlast us all, like, and it's just gonna regenerate, it's got no problem continuing the balance, like that's not an issue.
• 52:52
  SPEAKER_00: What you're saying is that you don't want people to die on the way.
• 52:55
  SPEAKER_00: Well, people are gonna die regardless, you know, hopefully later rather than sooner.
• 53:00
  SPEAKER_00: But my point is like there's always extremes, there's always polar opposites, and then you find the balance.
• 53:06
  SPEAKER_00: So if I've been dirt poor, I could be dirt rich, and then I'll find the balance.
• 53:09
  SPEAKER_01: And yeah, you'll find out.
• 53:11
  SPEAKER_00: You rather you rather find it.
• 53:12
  SPEAKER_00: We're about to find out.
• 53:13
  SPEAKER_01: Yeah, fuck around and find out for sure.
• 53:16
  SPEAKER_01: No, I love that.
• 53:16
  SPEAKER_01: And already that right there, like that it says so much about difference about like our money mindsets right there.
• 53:22
  SPEAKER_01: I'm so fascinated by money mindset stuff because I'm like, wow, even just this conversation right there, like we have such like you're stretchier than me, you know.
• 53:30
  SPEAKER_00: Yeah, because like what like I said, what you said is bright, but the thing is, is that also just an excuse to keep us safe, to keep us thinking, oh you know, I'll be happy with just that.
• 53:41
  SPEAKER_00: Please, sir, give me some more.
• 53:43
  SPEAKER_00: Like, you know, are we coming from that?
• 53:45
  SPEAKER_00: Like, I I guarantee you talk to half the men out there and they don't have like they're like, no, give me all the fucking shit.
• 53:53
  SPEAKER_00: Like give me all the shit.
• 53:54
  SPEAKER_00: We need women having money, let's make that.
• 53:56
  SPEAKER_00: Exactly.
• 53:56
  SPEAKER_00: No, exactly.
• 53:57
  SPEAKER_00: So, like, if we don't like and again, I know there's like the soft era women of like, oh, we don't have to go about it such a masculine way.
• 54:07
  SPEAKER_00: Absolutely, you don't.
• 54:09
  SPEAKER_00: Absolutely you do not.
• 54:10
  SPEAKER_00: You can still make and we're making places and avenues and you know, all that for people so that they don't have to be carbon copies of masculine, right?
• 54:19
  SPEAKER_00: Yeah, but all of us inside of us are masculine and feminine, depends on what we lead with, right?
• 54:26
  SPEAKER_00: Like that there's no, and I don't mean female and male, but like, yeah, so it just depends what energy you choose to channel.
• 54:33
  SPEAKER_00: And uh women are like uh the way I explain it is your left is like your receiving, and so it's like a vagina that receives, and your right is your giving.
• 54:44
  SPEAKER_00: So it's like a penis and it penetrates, right?
• 54:47
  SPEAKER_00: And so uh like we are made to be abundant, we're made to be holders of space containers, so fill that with money, fill my fucking pussy with cash immediately, okay.
• 55:12
  SPEAKER_00: But it's like, yes, we are made to receive, so receive, we've just been been programmed out of it.
• 55:18
  SPEAKER_00: That's the problem.
• 55:19
  SPEAKER_00: We've been programmed to think it's the other way around, but no, we are the receivers, we are the the caretakers, where you know, so no, we we should have the money, yeah.
• 55:32
  SPEAKER_01: Yeah, I just had a really big thought.
• 55:34
  SPEAKER_01: This was oh my god, this conversation.
• 55:36
  SPEAKER_00: I don't I yeah, I don't know where we are.
• 55:38
  SPEAKER_00: I no, I'm neurodivergent, so I'm everywhere, all you know, all at once.
• 55:43
  SPEAKER_01: Oh my pussy with cash.
• 55:45
  SPEAKER_01: Um, no, I just had a really interesting thought that you just made me challenge.
• 55:49
  SPEAKER_01: Like, why why can't I think that thought?
• 55:52
  SPEAKER_01: And I do think this has to do with my love life too.
• 55:56
  SPEAKER_01: I want it so bad that I'm scared that if I say I want it, then I won't get it, and that'll make me really sad.
• 56:05
  SPEAKER_01: So I just say I don't want it, but my ass wants to be shaken on a yacht.
• 56:11
  SPEAKER_01: Yes, it's baby.
• 56:13
  SPEAKER_01: Get it my yacht, okay.
• 56:16
  SPEAKER_01: I want it, and I have a lot yacht in like Kalmona lot in the Alps.
• 56:21
  SPEAKER_01: You didn't who knew yet if a yacht in the Alps?
• 56:23
  SPEAKER_01: I have a yacht in the Alps somehow.
• 56:24
  SPEAKER_01: Yeah, I have one in Greece.
• 56:26
  SPEAKER_00: Do they even have running water?
• 56:27
  SPEAKER_00: I don't know.
• 56:28
  SPEAKER_00: I don't know how the Alps works, but I want the yacht in the Alps.
• 56:31
  SPEAKER_01: The only yacht in the Alps, okay?
• 56:34
  SPEAKER_01: Like I it's like I actually like if I actually Yeah, I maybe that's it's like I just say, oh, it's easier to say absolutely, and I I it's so fucked and sad that we are literally programmed to think this way, right?
• 56:53
  SPEAKER_00: To play it safe, to be the good quiet girl, to never ask for too much, to be polite, you know, all of these things.
• 57:00
  SPEAKER_00: And I'm not saying you should be a root cunt.
• 57:02
  SPEAKER_00: Sorry, I'm Australian guys.
• 57:04
  SPEAKER_00: I'm so sorry, I just realized this is an American podcast.
• 57:07
  SPEAKER_00: I don't I don't think we care.
• 57:08
  SPEAKER_00: Okay, cool.
• 57:09
  SPEAKER_00: Um, but um, you know, it I it doesn't mean you have to be a certain way just for the sake of being edgy or whatever, but you should be able to be clear on what the hell you want because it cannot be delivered until you're clear about it and very clear and no bullshitting and no, this is where I want to be.
• 57:30
  SPEAKER_00: And oh, hey, I see you're there.
• 57:32
  SPEAKER_00: How do I get to where you are?
• 57:33
  SPEAKER_00: If we're not asking these questions and you know, joining these conversations, like think about when a man gets his first, I don't know, corporate job and he's wearing the nice tie.
• 57:46
  SPEAKER_00: Number one thing, oh, he's a golfer all of a sudden, never liked golf before, but this is what I do now because I have to fit a certain thing.
• 57:54
  SPEAKER_00: Us women are just like still happy to play a small, even if we are multi-millionaires, we're like still uncomfortable with it.
• 58:02
  SPEAKER_00: It's not natural to us in what we thought it was gonna feel like, and we have to do inner work to get to that place where we're so freaking comfortable with it, and it becomes the baseline, and that's okay.
• 58:14
  SPEAKER_00: And we help help other women strive and we bring other people along with us, and we're better at doing that, we're better with handling money, even in relationships.
• 58:24
  SPEAKER_00: When a woman is in charge of the money, a lot nine times out of ten, she is a lot more careful with it.
• 58:31
  SPEAKER_00: You know, it's like again, we're taught that, oh, but women love to spend money, blah, blah.
• 58:36
  SPEAKER_00: But that's a woman that doesn't actually understand financial uh financial literacy, right?
• 58:41
  SPEAKER_00: That's different.
• 58:41
  SPEAKER_00: I'm not saying people that just don't know money in general and they've always been handed it.
• 58:46
  SPEAKER_00: I'm saying people, when they sit down and look at the numbers, we kill it.
• 58:52
  SPEAKER_00: We know how to work it.
• 58:54
  SPEAKER_00: And so I own that, and it's a privilege and it's an honor, and I love it.
• 58:58
  SPEAKER_00: And yeah, you're you deserve it.
• 59:02
  SPEAKER_00: Like, if not you, then who?
• 59:07
  SPEAKER_00: Like, why does someone else deserve that and you don't?
• 59:10
  SPEAKER_00: Like what in what world?
• 59:11
  SPEAKER_00: Why and like you're gonna shoot for the stars and land on the moon?
• 59:17
  SPEAKER_00: So be it.
• 59:18
  SPEAKER_00: If you shoot for a squillion dollars and you land on a million, you're still pretty good.
• 59:23
  SPEAKER_00: You're still pretty okay.
• 59:25
  SPEAKER_00: You know, you'll be fine.
• 59:28
  SPEAKER_01: Yeah, but about Catholic is I I I just I'm surrounded by all these women with just badass, unique businesses.
• 59:36
  SPEAKER_01: And I'm like, I need all of us to fucking win because at least everyone in my circle is like, oh my god, this is so sick, like what you're creating, and I need everyone to know about it.
• 59:44
  SPEAKER_01: Like, I just uh and it yeah, it is and it's it's painful to see yeah, a friend struggling when you're like, no, like you're this shit.
• 59:51
  SPEAKER_01: But like it is there, it is there, it is our all of our journeys, but oh yeah, like yeah, some people don't want that, and that's okay too.
• 59:58
  SPEAKER_00: Like, whatever.
• 59:59
  SPEAKER_00: Yeah, that's but you know, don't lie to yourself about not wanting it.
• 1:00:02
  SPEAKER_00: That's a whole different story.
• 1:00:04
  SPEAKER_01: Yeah, I think I would be lying to you.
• 1:00:07
  SPEAKER_00: And it's okay, it's all right.
• 1:00:08
  SPEAKER_00: We good okay.
• 1:00:09
  SPEAKER_00: That's why we have these conversations.
• 1:00:11
  SPEAKER_01: I'm gonna say, yeah, some new numbers to myself.
• 1:00:13
  SPEAKER_01: I'm gonna rejournal, rejournal my my dream life and get a little bit sure more fucking honest about it because I watched succession and I would like to fly on a helicopter in New York to go everywhere.
• 1:00:26
  SPEAKER_00: Yes, okay, like I want my feet to never touch the ground again.
• 1:00:31
  SPEAKER_00: Thank you very much.
• 1:00:34
  SPEAKER_01: I like okay, sorry, but just an example like for my cousin's wedding, my uncle bought a car.
• 1:00:44
  SPEAKER_01: There's only three of them in the fucking world.
• 1:00:46
  SPEAKER_01: It's from like 1931 or something crazy.
• 1:00:48
  SPEAKER_01: Like a chitty chitty bang bang, shit.
• 1:00:51
  SPEAKER_01: Yeah, yeah, yeah, yeah.
• 1:00:52
  SPEAKER_01: Crazy cool car.
• 1:00:53
  SPEAKER_01: And he bought it to pick her up in her wedding dress at the wedding.
• 1:00:58
  SPEAKER_01: And I was like, this is so sick.
• 1:01:00
  SPEAKER_01: Like, and he's a rich guy that everyone loves, by the way.
• 1:01:03
  SPEAKER_01: I want to make that very clear because I I know some rich people that I think that no one likes.
• 1:01:06
  SPEAKER_01: See, he's he's one of why can't you be one of those?
• 1:01:09
  SPEAKER_01: I no, but he's inspires me.
• 1:01:11
  SPEAKER_01: And he's absolutely and he's a vibe, like he's a vibe, yeah, and he's a chill dude.
• 1:01:16
  SPEAKER_00: Yeah, again, it's that whole thing, like you said it from the start of the conversation.
• 1:01:20
  SPEAKER_00: You were saying, you know, like all these big brands, blah blah, like, you know, McDonald's, Honey Jacks, whatever, like you think burger, you think them.
• 1:01:28
  SPEAKER_00: But when you think of rich people, you think of the monsters because that's what is in the news.
• 1:01:32
  SPEAKER_00: You're not seeing the people that just like, I don't know, own a quaint little farm out in the bush somewhere, and they're just living their slow, uh old money life, like they're not harming anyone.
• 1:01:45
  SPEAKER_00: You know what I mean?
• 1:01:45
  SPEAKER_00: Like the people we're always just like it's propaganda constantly, like, this is bad, this is bad, you shouldn't want this because the higher-ups are the ones who are taking it all for themselves, and of course they don't want you to win.
• 1:01:58
  SPEAKER_00: Yeah, they're like, Look what happens when you have money, you take evil and you eat babies.
• 1:02:02
  SPEAKER_00: It's like, oh what?
• 1:02:03
  SPEAKER_00: Exactly, exactly, exactly.
• 1:02:05
  SPEAKER_01: And it's like, wait, no, we all could be like Uncle Greg, who just loves a knife bar and loves nice whiskey.
• 1:02:12
  SPEAKER_01: Like, we could be like Uncle Greg.
• 1:02:14
  SPEAKER_01: Uncle Greg exists.
• 1:02:15
  SPEAKER_01: Find the Uncle Greg in your life where you're like, you know what?
• 1:02:17
  SPEAKER_01: That that's a rich person, and they're the shit, and I can also be like that, you know, exactly, and it exists.
• 1:02:24
  SPEAKER_00: I've popped your like uh safety bubble, like oh, or cherry.
• 1:02:29
  SPEAKER_00: I mean, either way, but yeah, like your safety bubble that you are keeping yourself to, and that's fine.
• 1:02:34
  SPEAKER_00: Like, we need to stay there sometimes to seek that comfort because when everything else is going on around us, but there reaches a certain point where we're like, actually, I want more, it's time for more.
• 1:02:45
  SPEAKER_01: I was on a boat this weekend and I was like, I'm gonna need a boat.
• 1:02:49
  SPEAKER_01: Like, I saw these yachts, and I was like, I'm gonna need one of those.
• 1:02:54
  SPEAKER_00: You know what I'm gonna get you to do?
• 1:02:56
  SPEAKER_00: I want you not to just journal about oh, that moment where you have that money.
• 1:03:01
  SPEAKER_00: I want you to get comfortable and used to the idea of already having that money, right?
• 1:03:08
  SPEAKER_00: And not oh, what you're gonna do with that money, but once you have all that and you've bought the yacht and you've bought the cars and you've traveled around and you've spent on your friends and you've gone around the world 50 times with all your friends and family, you've had the most awesome experience, right?
• 1:03:26
  SPEAKER_00: And it's let's say three years in, so you're used to it.
• 1:03:29
  SPEAKER_00: This is your just normal.
• 1:03:31
  SPEAKER_00: What then?
• 1:03:32
  SPEAKER_02: Oh my god.
• 1:03:33
  SPEAKER_00: That's what I want you to get to.
• 1:03:35
  SPEAKER_00: Because what I found personally when I got to that place was not at all what I expected.
• 1:03:42
  SPEAKER_00: What I really want at the end of it all is to have a safe space for women to experience because I used to do women's circles and to be able to run them again, but at such a bigger level where I have a whole space where I don't even have to charge money.
• 1:04:00
  SPEAKER_00: Something that I always hurt me was I used to have to charge money, and I know that there's nothing wrong with that.
• 1:04:06
  SPEAKER_00: For my business, yes, but I want to get to a place where I'm like, yeah, I'm paying for your flights.
• 1:04:11
  SPEAKER_00: Okay, you're a woman, you've written me 25 in 25 words or less why you should be part of this.
• 1:04:16
  SPEAKER_00: I want to invite you, you're coming with me.
• 1:04:19
  SPEAKER_00: You know, these are the experiences that I wanted to create, and without crazy amounts of money, I can't do that.
• 1:04:26
  SPEAKER_00: I can't do it.
• 1:04:28
  SPEAKER_00: So, so really think about after that, after everything, after that's all settled, the dust is settled, this is your new life.
• 1:04:34
  SPEAKER_00: What are you doing?
• 1:04:36
  SPEAKER_00: And that will be your biggest driver beyond anything because it's for all well and good for me to sit here and be like, get that fucking money and sound like a a hog or a greedy bitch.
• 1:04:46
  SPEAKER_00: That's not what I mean.
• 1:04:46
  SPEAKER_00: I've got fucking plans that I can't get to without that kind of money.
• 1:04:51
  SPEAKER_00: I cannot.
• 1:04:53
  SPEAKER_01: Wow.
• 1:04:54
  SPEAKER_01: My god, that's so true.
• 1:04:56
  SPEAKER_01: Okay, another journal prompt.
• 1:04:58
  SPEAKER_01: Yeah, but yes, these are so good.
• 1:05:01
  SPEAKER_01: I would love for you to tell us where people can find you and also your podcast that we're all waiting on.
• 1:05:08
  SPEAKER_00: Okay, all right.
• 1:05:09
  SPEAKER_00: So, where people can find me, I'm all over Instagram, but of course, my website, I love my website, and you can book a call, do all that stuff.
• 1:05:19
  SPEAKER_00: So reworded.com.au or redbowhouse.com.
• 1:05:23
  SPEAKER_00: And one is for personal branding, that's redbow house, and one is for your regular branding.
• 1:05:29
  SPEAKER_00: So yeah, follow me though on what is it at reworded.au um and just DM me.
• 1:05:37
  SPEAKER_00: I'm a voice memo queen, so I will DM the shit out of you right back.
• 1:05:43
  SPEAKER_01: No, literally, literally.
• 1:05:44
  SPEAKER_01: I uh I just feel like if anything, just reach out to you because you're a fucking vibe.
• 1:05:49
  SPEAKER_00: Like oh my god, yes.
• 1:05:50
  SPEAKER_00: If you just want to talk about literally anything we just spoke about or anything in general, I'm so here for it.
• 1:05:55
  SPEAKER_00: I love talking.
• 1:05:56
  SPEAKER_00: Just I I'll never shut up.
• 1:05:58
  SPEAKER_01: Also, I do want to um end by saying, like, you are in cocktails and clothes, and so yes, you if you like Jasmine, you can literally hang out with her, like in the membership.
• 1:06:08
  SPEAKER_00: That and that's the kind of people that you attract, though.
• 1:06:10
  SPEAKER_00: Like, it's not like I'm the only one in there that's like, oh my god, she's so awesome.
• 1:06:14
  SPEAKER_00: Hello, I'm talking about myself.
• 1:06:16
  SPEAKER_00: Um, but no, um, but seriously, that there's so many women in there that are so knowledgeable, but also so much fun and hype girls, and like, yeah, absolutely, you should definitely, definitely join and meet us in there, that's for sure.
• 1:06:31
  SPEAKER_01: Yes, if you want to come hang out with Jasmine and actually meet her, y'all should join Cocktails and Clothes.
• 1:06:36
  SPEAKER_01: I mean, literally, I think everyone that's been on this podcast is in my community, Cocktails and Clothes.
• 1:06:42
  SPEAKER_01: As I'm recording this, we have five spots left before we go on a wait list.
• 1:06:46
  SPEAKER_01: So if you're curious, come try it out.
• 1:06:48
  SPEAKER_01: You can meet Jasmine.
• 1:06:49
  SPEAKER_01: And then, yeah, as of right now, there's five spots left at$77 a month for your first year instead of$150.
• 1:06:55
  SPEAKER_01: So I know if you're listening to this, you're like, I don't really know what this is about, but I fuck with Jasmine and I want to be in a community with more jasmines and you want to scale your business with other baddies, yeah, come join Cottage Close.
• 1:07:06
  SPEAKER_01: As of right now, there is a free trial still, so you can come try it out for yourself.
• 1:07:10
  SPEAKER_01: And if you want just more of Jasmine in general, I highly recommend listening to her podcast without a brief.
• 1:07:17
  SPEAKER_01: It's so good.
• 1:07:18
  SPEAKER_01: Her first episode, I don't know, I just feel like she knows how to pull like the vulnerability out of people.
• 1:07:23
  SPEAKER_01: Like it's very fun, it's very casual, it's still business.
• 1:07:27
  SPEAKER_01: She's really good at pulling out people's stories.
• 1:07:29
  SPEAKER_01: So if you want more of Jasmine, please go listen to her podcast.
• 1:07:32
  SPEAKER_01: I'll have everything below for you to go follow her on Instagram.
• 1:07:35
  SPEAKER_01: And yeah, I hope to see y'all in cocktails and clothes.
• 1:07:38
  SPEAKER_01: I feel like the right people always find the community.
• 1:07:41
  SPEAKER_01: And again, you're welcome to try the free trial while we still have it.
• 1:07:44
  SPEAKER_01: Come hang out with us, come scale with us.
• 1:07:46
  SPEAKER_01: Let's fucking go.
• 1:07:47
  SPEAKER_01: And as always, you're a bad bitch.
• 1:07:49
  SPEAKER_01: And I will see you next time.