Tom McFadyen's Expert Insights on Marketplace Monetization and Best Practices | Mirakl Summit
Tom McFadyen, CEO of McFadyen Digital and author of "Marketplace Monetization" and "Marketplace Best Practices," shares his extensive expertise on the transformative power of marketplaces live from the Mirakl Summit.
Learn about the asset-light model of marketplaces, the importance of developing a comprehensive marketplace strategy, and the benefits of selling on established marketplaces. Tom also discusses key topics such as brand protection, marketplace differentiation, and the evolving landscape of marketplace monetization.
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