Latest / Mark and Pete / Tribute to CNN's Ted Turner
Transcript
- 0:04Tribute to CNN's Ted Turner. Welcome to Mark and Pete.
- 0:09Yes, Ted Turner. He was the last genuinely
- 0:13swashbuckling media tycoon. Yes, this is Mark and Pete, 2
- 0:17blokes with half an opinion. Now here's our first thought.
- 0:23Cut through business, swashbuckling businessmen are
- 0:26entrepreneurial money machines who are clever and mercurial.
- 0:31They cross swords in the market with every rival and fight for a
- 0:35future and financial survival. Rebellious and ruthless and
- 0:38often rambunctious. Yes, their swagger with swift
- 0:42and work is industrious, flamboyant and daring with every
- 0:47deal to the death. High life highlight stakes to
- 0:50every last living breath. Yes, Ted Turner.
- 0:55Well, it is remarkable, isn't it, that Ted himself pioneered
- 1:00cable TV. He also was the founder back in
- 1:031980 to actually set up CNN. So, Mr. Pete, I ask you about
- 1:09the media mogul Ted Turner. What do you think of him as an
- 1:13entrepreneur, swashbuckling as he was seen?
- 1:16But his, his legacy that he leaves is quite extraordinary.
- 1:21Yes, it is quite certainly. CNN is a strange beast in
- 1:24itself. I'll come back to that.
- 1:25But yes, he's the swashbuckling bit that we mean is that he took
- 1:29risks as an entrepreneur. And really that's the way that
- 1:34you make money, isn't it? If you're prepared to take a
- 1:38risk, you have the opportunity of making a large amount of
- 1:41money. If you play it, always play it
- 1:43safe, you might make a small amount of money.
- 1:45That's, that's the way it works. That's why some entrepreneurs
- 1:49are able to get startling results.
- 1:52I mean, he, he did some, it wasn't just CNN was he had other
- 1:59media, media outlets that he started those.
- 2:04He would, I believe at one stage he was, I don't know if it's the
- 2:08biggest, well, one of the biggest private land owners over
- 2:12in the US. So he, he, you know, he really,
- 2:14that's maybe overextending, but he really taking a risk in
- 2:19pushing forward in his business, in his business life.
- 2:22And so I think the yes, his legacy is, well, that rather sad
- 2:28to say that CNN has really taken a downturn in quality.
- 2:33It's suffering from what some people call Trump Derangement
- 2:39Syndrome, which has affected its reporting.
- 2:42But it still seems to be in every airport that you go
- 2:46through played as the news, news on their on their TV screen.
- 2:51So it's as a business, I guess it's still doing reasonably
- 2:54well. The listenership may be down,
- 2:56but they're still there. And his legacy, I I think
- 3:01though, is more as one who took risks and started things.
- 3:04It's not necessarily what's left behind.
- 3:07It's the way the that he operated that people remember.
- 3:11Well, what's remarkable is that initially there was a lot of
- 3:14scepticism about CNN when he first started it and he was
- 3:18often mocked as an in quoted grammar, the chicken noodle
- 3:24network as it was often described, which is quite
- 3:28extraordinary really. But of course, this was
- 3:31something that really prospered. And it would be also worth
- 3:35noting that there was an unusual comment by President George
- 3:39Bush, who once said he learnt more from CNN than he did from
- 3:42the CIA. Well, you can interpret that how
- 3:46you wish. But the fact is, is that, you
- 3:49know, for decades for a channel to be able to survive, albeit
- 3:53that, as you say, that it has gone through peaks and troughs.
- 3:57Interestingly, President Trump himself has been a fierce critic
- 4:01of the of the CNN. But he did say of Ted Turner,
- 4:05whenever I needed him, he was there always willing to fight
- 4:08for a good cause. So it is acknowledged that the
- 4:12man behind the channel was somebody who was respected in
- 4:15the industry. And what I think he is also
- 4:18important, he was a risk taker. He was somebody who had
- 4:22forthright views, but he was prepared to do things that maybe
- 4:26others wouldn't. On a personal level, he had a
- 4:29bit of a a turbulent private life.
- 4:32He was actually married to the actress Jane Fonda from between
- 4:361991 until 2001. But it was and sadly revealed
- 4:44that he did obviously have those personal challenges.
- 4:49But in business, what I would say is he was a visionary.
- 4:53And that's something that you don't always get in today's
- 4:56society, yes. I would say yes, in terms of the
- 4:58legacy of his actual businesses, I was probably a bit of
- 5:01scepticism earlier, but really he he created really didn't he,
- 5:06Cable, cable news, the the sort of 24 hour cycle cable news
- 5:10which is copied by lots of others, but you might say never
- 5:14actually beaten people, big rivals.
- 5:17I mean Fox gets I think more views these days.
- 5:22It changed the whole landscape of media.
- 5:25It's argued that cable news is on its way out and the Internet
- 5:30shows are replacing it, but they haven't done it yet.
- 5:32Cable news is still still going. So yeah, he certainly has
- 5:37changed a whole industry, which, you know, that's quite an
- 5:40extraordinary legacy in itself. Well, what was interesting is,
- 5:44is that one time he used to really sort of reflect on his
- 5:48own persona sometimes and he dubbed himself the mouth of the
- 5:51South and he based the company in Atlanta, not in LA or New
- 5:56York. And he had a vision to bring
- 5:58this 24 hour news to the world. What I do think is, uh,
- 6:02interesting here is, is that when you sort of look at the
- 6:05media landscape, there are some big influences.
- 6:09And of course, we tend to sort of now look at the more social
- 6:11media type of, uh, you know, moguls that are out there.
- 6:16But I, I, I wonder whether really the, the likes of, you
- 6:21know, some of those social media moguls should look back at and
- 6:24thank Ted Turner because really it's the foundation, wasn't it?
- 6:29It was the foundation stone of good media. 24 hours.
- 6:33And I know it's technologically different, but without it, I'm
- 6:37not sure where the media would be today.
- 6:39I think it would be a different landscape.
- 6:41And, and, and if you look at online news channels, they're
- 6:45still covering the same idea that the ongoing news cycle is
- 6:50part of the way that they work as well.
- 6:52That's their milia. And he created that.
- 6:55Yes, technologically the way that you access the media is
- 6:58different, but still it's the concept behind it.
- 7:02That's, I mean, that's changed things.
- 7:04It used to be that news only happened at certain times.
- 7:08And in fact, for some events it, it seemed like they were timed
- 7:15to fit in and sometimes, you know, overtly.
- 7:17So with the Evening News, you know, so that you get reported.
- 7:21Whereas that's all changed now. I mean, people still do change.
- 7:26What they're doing is so as not to affect the markets too much.
- 7:29That's a different matter. But the, the, the idea that news
- 7:33was on a schedule has now changed.
- 7:35You report the news, the news is reported on immediately.
- 7:39And I wonder if he's responsible then for the fall of newspapers,
- 7:42because the the newspapers are always behind with the news
- 7:48after. His. 24 hour news cycle.
- 7:51It's a good point because as you quite rightly say, for centuries
- 7:55the the printed media was very much dominant, but of course
- 7:58obviously it couldn't keep pace with real time.
- 8:02Now obviously with a 24 hour news service, it absolutely to
- 8:05your point certainly caught people's attention both in
- 8:09business and also on consumers. And I think that that is
- 8:12something again, that, you know, we have to sort of look at Ted
- 8:16and sort of see him in a, in a totally different light in this
- 8:19form. And, and I think that from from
- 8:22my point of view, you know, he had an empire basically included
- 8:27organisations like TBSTNT channels, Turner Classic Movies,
- 8:31Cartoon Network, which I know was one of your favourites.
- 8:35And, and when you think about that, that that sort of sort of
- 8:38shows the creativity that sort of came through all of his work.
- 8:43No, I think that the good thing here is, is that we should
- 8:46really be sort of grateful for those.
- 8:48And not many people probably would know the name Ted Turner
- 8:51in the European and Asian markets.
- 8:53But without any doubt, without Ted Turner, I'm not entirely
- 8:57sure that we would really be enjoying the media that we would
- 9:01typically do today. So really, I think we're what
- 9:05we're saying here is this is a great tribute to Ted Turner,
- 9:08swashbuckling businessman. And yeah, for sure, we we thank
- 9:13him for his legacy and we hope that maybe God is looking upon
- 9:17him to tune in for the next version of his
- 9:21entrepreneurialism.