Latest / The Leader Mentality / Ten Practical Ways To Get More Customers Seeing You

Transcript

Ten Practical Ways To Get More Customers Seeing You · The Leader Mentality

• 0:20
  SPEAKER_01: Welcome to the Leader Mentality Show with Rob Clemens and Nick D.Stefano.
• 0:24
  SPEAKER_01: How are you doing, Nick?
• 0:25
  SPEAKER_01: I'm great.
• 0:25
  SPEAKER_01: Thanks for having me back.
• 0:26
  SPEAKER_01: No doubt, no doubt.
• 0:27
  SPEAKER_01: Well, listen, guys, sometimes we do a little banter at the beginning of these shows, but we don't have any time for banter today.
• 0:33
  SPEAKER_01: No time at all for banter.
• 0:35
  SPEAKER_01: No.
• 0:35
  SPEAKER_01: Because what we're talking about today is how to gri gain exposure for your small business.
• 0:41
  SPEAKER_01: Now, I say small business, it could be a medium business, a large business, but we know the large ones have probably got some exposure.
• 0:46
  SPEAKER_01: So let's say for your business ranging from years one to twenty.
• 0:51
  SPEAKER_01: Okay.
• 0:51
  SPEAKER_01: Okay, fair.
• 0:52
  SPEAKER_01: Um, so how do you do it?
• 0:53
  SPEAKER_01: We put a uh just so you guys know how we do things at the Lear Mentality Show, it's authentic.
• 0:58
  SPEAKER_01: We like to have authentic discussion in the moment.
• 1:00
  SPEAKER_01: They never, it's non completely unscripted.
• 1:03
  SPEAKER_01: Right, absolutely so here we go.
• 1:04
  SPEAKER_01: So even the way this list came up, we did it on a social media search, and the search was top ten ways to get exposure for your business.
• 1:10
  SPEAKER_01: So if you're at home, we're gonna take them one by one and go for I.
• 1:15
  SPEAKER_01: We're gonna just talk through them and figure out what works.
• 1:17
  SPEAKER_01: Make it we're gonna make it happen, guys.
• 1:18
  SPEAKER_01: All right.
• 1:19
  SPEAKER_01: Make it real.
• 1:20
  SPEAKER_01: First thing, first way, and I think a lot of people don't do this.
• 1:23
  SPEAKER_01: Google Business Profile.
• 1:25
  SPEAKER_01: Ooh.
• 1:26
  SPEAKER_01: All right, so you want to start one of those?
• 1:27
  SPEAKER_01: Yeah, I'm gonna.
• 1:28
  SPEAKER_00: Tell me about yours at Leader Mentality or at uh Carolina Base.
• 1:31
  SPEAKER_00: What's that called?
• 1:32
  SPEAKER_01: I'll start with both of them, and and I do believe this is important.
• 1:34
  SPEAKER_01: So your Google business profile in the modern times, uh, people think I've got a Facebook page or I've got a website.
• 1:41
  SPEAKER_01: Well, GoDaddy, you can build a website really quickly.
• 1:43
  SPEAKER_01: Uh Facebook, you can do even more quickly.
• 1:46
  SPEAKER_01: Uh, authentic businesses know how to uh take leverage of saying, I've got a Google business profile, I'm gonna promote it to the community, I'm gonna promote it to every customer, I'm gonna build up my stars and my reviews.
• 1:58
  SPEAKER_01: And this makes people feel very comfortable because you're a known commodity.
• 2:01
  SPEAKER_01: And if I'm gonna ask you to spend money with me, I'm gonna back it up with, hey, check out my Google Business profile.
• 2:07
  SPEAKER_01: Early in my career, and I hate to talk so fast, but we're gonna get through all 10 of these today.
• 2:10
  SPEAKER_01: Here we go.
• 2:11
  SPEAKER_01: Uh I did something where I said, listen, um people would say, Tell me about your business.
• 2:17
  SPEAKER_01: Why should we go with you?
• 2:17
  SPEAKER_01: And I would say, go to my Google business profile because you're asking me how good I am.
• 2:22
  SPEAKER_01: It doesn't matter what I tell you, but what my customers tell you is what matters.
• 2:25
  SPEAKER_01: So build your Google business profile.
• 2:27
  SPEAKER_01: That's number one.
• 2:28
  SPEAKER_01: Number two is on the D Stefano.
• 2:32
  SPEAKER_01: SEO friendly content.
• 2:34
  SPEAKER_00: Oh, SEO.
• 2:35
  SPEAKER_00: What is SEO, Rob, search engine optimization?
• 2:38
  SPEAKER_00: So this relates to your Google profile.
• 2:41
  SPEAKER_00: When people don't know what something is, what do they do to find out information about it?
• 2:47
  SPEAKER_00: They Google it.
• 2:48
  SPEAKER_00: Google is a search engine.
• 2:49
  SPEAKER_00: So you need to look at your content, the things around your business, your website, your ad copy, the things that people are going to see that relate to what you do on the internet, wherever that may be, whether it's social media or otherwise, and you need to figure out what is it that people are actually searching for?
• 3:09
  SPEAKER_00: How do we optimize that?
• 3:10
  SPEAKER_00: How do we make sure that our website and there's ways to do search engine optimization and and pay for it and make it right um mo more optimized, so to speak.
• 3:21
  SPEAKER_00: But the first thing you can do is just ask yourself, if you're not sure what even to do with this, ask yourself, what are the people that are looking for my business?
• 3:28
  SPEAKER_00: What are they searching?
• 3:30
  SPEAKER_00: How do I put a sunroom on my house?
• 3:32
  SPEAKER_00: Who's a good person to fill in the blank?
• 3:36
  SPEAKER_00: What do I do when maybe you should put some of those things, those words, that content on your website.
• 3:43
  SPEAKER_00: So optimize what it is that people are looking for and put that on your um profiles and on your website and everywhere that people can find it.
• 3:50
  SPEAKER_01: Awesome.
• 3:51
  SPEAKER_01: Yeah, very good.
• 3:52
  SPEAKER_01: Very good tips.
• 3:52
  SPEAKER_01: And SEO.
• 3:53
  SPEAKER_01: Basically, if you don't want to have to pay for people to find you, you want to have relevant content so that you come up when people search what you do.
• 4:00
  SPEAKER_01: So very good stuff.
• 4:01
  SPEAKER_01: All right, number three on ways to get more exposure for your business.
• 4:04
  SPEAKER_01: Do short forum videos.
• 4:06
  SPEAKER_01: Now, I like this topic myself.
• 4:08
  SPEAKER_01: Uh, today on the Lear Mentality, you can download this whole program on YouTube and listen to all 20 or 30 minutes of it.
• 4:14
  SPEAKER_01: But most people do not actually absorb information like that, but rather what they do is they absorb it in one to two minute intervals.
• 4:21
  SPEAKER_01: So you want to get used to mastering the idea of using reels, which get a lot higher viewpoints.
• 4:26
  SPEAKER_01: In fact, I found from looking at if I do a long format or a picture or anything but a short, a reel or something of that nature, I get less views.
• 4:35
  SPEAKER_01: People like to be able to scroll through, get a quick concept, scroll to the next one, get a quick concept.
• 4:40
  SPEAKER_01: So master your short form video.
• 4:42
  SPEAKER_01: You gotta learn how to elaborate sometimes, but sometimes you gotta learn how to truncate and get a better message quicker to your environment.
• 4:49
  SPEAKER_01: And uh that is my number three short-term video.
• 4:51
  SPEAKER_01: So number four, long uh this is gonna be the number four on ways to get exposure for your business, customer reviews and referrals.
• 5:00
  SPEAKER_00: So I love that this is in here because it relates to the idea of a Google business profile, right?
• 5:06
  SPEAKER_00: But if you don't have a Google business profile and you think, well, I don't know what to do with that, when you are you know providing a service, selling a product, you've got to get information on whether or not you are successfully doing what you say you're gonna do.
• 5:21
  SPEAKER_00: That's what a review is.
• 5:22
  SPEAKER_00: It's literally, I've sold you this product, and now you're going to tell me whether or not you liked it or not.
• 5:28
  SPEAKER_00: You're gonna tell me what you liked about it.
• 5:29
  SPEAKER_00: So you need to find a way to get people and incentivize people and encourage people to give you reviews.
• 5:37
  SPEAKER_00: Right?
• 5:37
  SPEAKER_00: As a speaker, at the end of any presentation I use, I use a specific software.
• 5:41
  SPEAKER_00: I'll throw a QR code up on the on the screen and I'll offer a specific piece of content to people and say, you know what, if you can give me two minutes worth of your time and tell me if this was valuable to you, I'll give you this PDF that shows you the top ten ways to make your business more get more exposure.
• 5:57
  SPEAKER_00: And it'll come right in your email, and then you give me your review, and then I get those, as the kids would say, those receipts, right?
• 6:04
  SPEAKER_00: Because then I'm finding out what I did well, and I can then from that show people that what I'm doing is is making a difference.
• 6:12
  SPEAKER_00: And that's just the reviews piece of it.
• 6:13
  SPEAKER_00: We could talk about referrals, but you should ask people who else do you know that could benefit from what I did?
• 6:19
  SPEAKER_00: Every single person we serve.
• 6:20
  SPEAKER_01: Yeah, absolutely.
• 6:21
  SPEAKER_01: Every every single time you finish a job, ask for a review.
• 6:23
  SPEAKER_01: If if you think they did a if you think they did a job.
• 6:25
  SPEAKER_01: If you did a good job, yeah, let's ask.
• 6:27
  SPEAKER_01: And then and ask for referrals because most of the time when you get a referral, you'll close about 75% of your referrals, even if you only close 30% of everything else.
• 6:34
  SPEAKER_00: And so I know we're trying to be quick here, but I want to just say the one piece of this that why why this matters is because people do business with those that they know, like, and trust.
• 6:42
  SPEAKER_00: Well, I can trust you if I know that uh you've done good work for other people.
• 6:45
  SPEAKER_01: Yep, you can really skip by a lot.
• 6:47
  SPEAKER_01: So, no, that that's great.
• 6:48
  SPEAKER_01: Okay, so that was number four customer reviews and referrals.
• 6:51
  SPEAKER_01: Number five, ways to get exposure for your business.
• 6:54
  SPEAKER_01: Make an email list.
• 6:55
  SPEAKER_01: Now, now let me tell you, it's 2026, and email lists are not quite what they used to be, all right?
• 7:00
  SPEAKER_01: Um, and we understand that.
• 7:02
  SPEAKER_01: I would apply this differently with my business than just making a list and spamming the crap out of everybody.
• 7:07
  SPEAKER_01: In fact, I think that's really annoying.
• 7:09
  SPEAKER_01: But there's still a value to an email list, and I'm actually gonna take this and make it longer.
• 7:13
  SPEAKER_01: I'm gonna say an e an email list, which is also geographically based.
• 7:17
  SPEAKER_01: All right, so here's what we do.
• 7:19
  SPEAKER_01: When you sell a job, you make a spreadsheet, a CRM, however, but you want to track like customers.
• 7:24
  SPEAKER_01: So somebody says, Hey, I live in Little River, South Carolina, or Walla Walla, Washington, or wherever you live, okay?
• 7:30
  SPEAKER_01: Walla wallah.
• 7:31
  SPEAKER_01: Who else do you uh have you done work for?
• 7:33
  SPEAKER_01: Well, sometimes we sit here and we go, I think, and I maybe if I can go to this list and say, hey, I've got a list of 10 people in your community that we've done work for, 10 people like you who have come in and bought for my business.
• 7:45
  SPEAKER_01: I think that's an amazing thing.
• 7:46
  SPEAKER_01: So create your list now.
• 7:48
  SPEAKER_01: Now, the email piece of it, you know, I kind of poo-pooed that a little bit, but it's nice to have the email list because sometimes for the people who actually do know you, the well-timed email was something like, hey, we're doing a customer appreciation event.
• 8:00
  SPEAKER_01: We'd love to have you.
• 8:01
  SPEAKER_01: Don't bombard people with garbage.
• 8:03
  SPEAKER_01: Give them the most important things.
• 8:04
  SPEAKER_00: I I I love the idea of an email list, but if it is done correctly, which is what you're saying.
• 8:10
  SPEAKER_00: I I like to spam people.
• 8:12
  SPEAKER_00: That sounds awful, but when I say spam, I mean serve people above money.
• 8:16
  SPEAKER_00: So for me, I'm going to collect an email list, and then I'm gonna send you once a month a tip or a short form video or something that's gonna help you to be better at operating as a leader or as a manager.
• 8:30
  SPEAKER_00: And so now I'm not just collecting it to just actually spam you, but I'm trying to serve you.
• 8:34
  SPEAKER_00: I'm trying to help you.
• 8:35
  SPEAKER_00: I'm trying, and then when you need someone's help, they come to you and they say, Oh, you know what, you've been really helpful with this.
• 8:40
  SPEAKER_00: Let's go back to Rob.
• 8:41
  SPEAKER_01: Full disclosure, he does have an opt-out if you want to do it by legal uh purposes.
• 8:46
  SPEAKER_00: Yeah, I think you should do that if you have an actual email list, and you like you need to actually get their email and have them opt into it.
• 8:52
  SPEAKER_00: You can't just there's a way to go.
• 8:54
  SPEAKER_00: Don't take people's email without asking for it.
• 8:56
  SPEAKER_01: Number six, absolutely.
• 8:58
  SPEAKER_01: Number six on our top ten ways to get exposure for your business.
• 9:02
  SPEAKER_01: Partnership.
• 9:02
  SPEAKER_01: So this is on me.
• 9:03
  SPEAKER_01: Love it.
• 9:04
  SPEAKER_01: I actually do like partnerships.
• 9:05
  SPEAKER_01: That's what's this?
• 9:06
  SPEAKER_01: Um, not quite.
• 9:08
  SPEAKER_01: Now, here's here's what a good partnership is business to business, I'm talking, yes.
• 9:12
  SPEAKER_01: Okay, so how does it work?
• 9:13
  SPEAKER_01: And I'm I'm just giving tips for the way I see it in the real world.
• 9:16
  SPEAKER_01: What do you sell?
• 9:17
  SPEAKER_01: Maybe you sell computers.
• 9:19
  SPEAKER_01: All right, and and I'm using that because it's something that's abstract enough to me that I can't really relate with it.
• 9:25
  SPEAKER_01: But if I sold computers, you know who I want to make partnerships with?
• 9:28
  SPEAKER_01: Maybe the guy who's making printers, maybe the guy who cleans computer screens.
• 9:32
  SPEAKER_01: And I say that to say, let me refer you.
• 9:34
  SPEAKER_01: I want to know about your business.
• 9:35
  SPEAKER_01: I want to refer you, and maybe you can refer me the next time you know somebody.
• 9:38
  SPEAKER_01: I guarantee you we all know we're supposed to be doing this.
• 9:41
  SPEAKER_01: Most people don't do this.
• 9:43
  SPEAKER_01: And um especially like people who are new to businesses, I don't find that you're not really thinking like a consumer.
• 9:49
  SPEAKER_01: You know a consumer needs your product, yeah, but you don't take the moment to say, where is that consumer when they need my product?
• 9:55
  SPEAKER_01: Well, I I knew an electrician years ago, he used to do this thing where he would put a magnet in people's uh service panel and he would just say, Hey, you know, uh, here's my number if you ever need me.
• 10:04
  SPEAKER_01: Well, he goes to where they want to be found.
• 10:06
  SPEAKER_01: Sometimes going to where you need to be found or where you're gonna be found is in the person who's there before you.
• 10:11
  SPEAKER_01: Absolutely.
• 10:12
  SPEAKER_01: So anyway, make those business partnerships, it could be huge for your business.
• 10:15
  SPEAKER_01: Absolutely.
• 10:16
  SPEAKER_01: What's number seven?
• 10:16
  SPEAKER_01: Number seven, this is on you, Nick.
• 10:18
  SPEAKER_01: Uh, local PR and media.
• 10:21
  SPEAKER_00: Get yourself on the news, baby.
• 10:22
  SPEAKER_00: Okay.
• 10:23
  SPEAKER_00: Um go viral.
• 10:24
  SPEAKER_00: No.
• 10:24
  SPEAKER_00: So I I think there are there are when we think of PR and local PR and media, that's what people think of is immediately, well, you need to get on the news.
• 10:31
  SPEAKER_00: Well, if that's what you do want to do and you want to create, you know, local publicity, you should be again providing a service or expertise or support to people.
• 10:41
  SPEAKER_00: You know, no one's going on local news media to say, hey, we're gonna, you know, promote this company.
• 10:48
  SPEAKER_00: They're on there because they're an expert.
• 10:50
  SPEAKER_00: They're on there because they're talking about the best ways to fill in the blank with whatever it is you do.
• 10:56
  SPEAKER_00: So if you do want to create some buzz around your organization, you can market yourself and pay to put yourself out there in different places, but you can also get on free local news stations, radio stations, right?
• 11:08
  SPEAKER_00: You can you can write articles for for local newspapers that show people what you all are good at doing.
• 11:16
  SPEAKER_00: If you have the best ways to weatherproof your home for the upcoming winter, well then you put it out there and people go, Oh, that guy just taught me how to do that.
• 11:25
  SPEAKER_00: I, you know what, I could probably go do some business with them.
• 11:28
  SPEAKER_01: It's interesting.
• 11:28
  SPEAKER_01: And I think if you do it right, you can do very well.
• 11:30
  SPEAKER_01: I mean, just remember, people are quick to sniff out a sales campaign these days.
• 11:35
  SPEAKER_01: Absolutely.
• 11:36
  SPEAKER_01: So be authentic in what you're doing and don't just copy something somebody else has done.
• 11:39
  SPEAKER_01: 100%.
• 11:39
  SPEAKER_01: But but I do love what you're saying, man.
• 11:41
  SPEAKER_01: Get out there and and uh do some good PR.
• 11:43
  SPEAKER_01: Eight on the list of ways to get exposure for your business is community involvement.
• 11:48
  SPEAKER_01: Which community involvement tends to be kind of related to what we just talked about on number seven.
• 11:53
  SPEAKER_01: I'll say this about community involvement.
• 11:55
  SPEAKER_01: It's very important to my company.
• 11:57
  SPEAKER_01: And and even if it's not important to your company, I'd recommend that you start finding that piece of yourself because I read a stat one time, and I may get the stat wrong.
• 12:07
  SPEAKER_01: The stat really doesn't matter, but it was something to the effect of that two out of three people said that it was very important to pick a locally owned business when they were making their business buying decision.
• 12:16
  SPEAKER_01: Now, again, like I said, the stat is less important than the concept.
• 12:19
  SPEAKER_01: And the concept is if I'm picking somebody to work with, I don't want somebody that I don't think is involved with my community.
• 12:25
  SPEAKER_01: I'm gonna put money back into the place where I live and work, put people locally to work.
• 12:30
  SPEAKER_01: And so when you get into community involvement, how do you how can you show it?
• 12:33
  SPEAKER_01: Well, it might be the 5k that you ran to raise money for um firefighters or people with cancer, it might be a donation you did, it might be some sweat equity.
• 12:42
  SPEAKER_01: But I'll tell you what, people can relate with this, and this is why this works so well, Nick.
• 12:46
  SPEAKER_01: People want to buy from people, they don't want to buy from faceless companies.
• 12:51
  SPEAKER_01: Yeah.
• 12:51
  SPEAKER_01: So there's a thing I used to say when we have company trucks that drive around.
• 12:55
  SPEAKER_01: Yeah, and uh when you make a bad turn with a company truck, people let you know real fast.
• 13:00
  SPEAKER_01: Absolutely.
• 13:01
  SPEAKER_01: They don't like that.
• 13:02
  SPEAKER_01: Because they what they've done is they've kind of depersonalized you and they don't look at you as a human being who just made a mistake.
• 13:07
  SPEAKER_01: They look at you as a company that's ruining my day, right?
• 13:09
  SPEAKER_01: Absolutely.
• 13:10
  SPEAKER_01: So here's the thing get involved with the company involvement, uh community involvement.
• 13:14
  SPEAKER_01: Show them that you care.
• 13:15
  SPEAKER_01: Go give some uh you know, give blood at the blood bank if you can.
• 13:18
  SPEAKER_01: Do the little things that go a long way.
• 13:20
  SPEAKER_01: And look, you may not get a ton of leads off of it, but I guarantee you you'll get some great exposure for the company, and uh you'll be seen in a different way.
• 13:28
  SPEAKER_01: And I think a lot of companies need that.
• 13:30
  SPEAKER_01: So I agree completely.
• 13:31
  SPEAKER_01: All right, well, we've got number nine.
• 13:33
  SPEAKER_01: Okay, this is called you doing paid ads and targeted narrowly.
• 13:38
  SPEAKER_01: So I'm gonna comment on this too after you're talking about.
• 13:40
  SPEAKER_00: Please do, please do.
• 13:41
  SPEAKER_00: So the the first thing I would say for anyone trying to grow their business related to this is you can't target narrowly if you don't know who you serve.
• 13:49
  SPEAKER_00: So if you don't know who your customer avatar is, who your customers are, what what what matters to them, where they shop, what they're looking for, why they should choose you.
• 14:01
  SPEAKER_00: If you if you don't know what differentiates you from the rest of the the competition, you can't do this.
• 14:07
  SPEAKER_00: Like because and what often many businesses do is like, well, I'm gonna do a Facebook ad for this thing.
• 14:12
  SPEAKER_00: Well, you just did it and just did it for the whole area of Myrtle Beach.
• 14:16
  SPEAKER_00: Well, but not everyone in Myrtle Beach is interested in what you provide or what you need.
• 14:21
  SPEAKER_00: And so you I'm glad you paid money and did that, but you should be doing it for your specific market.
• 14:28
  SPEAKER_00: I'm having these conversations with students in my class now.
• 14:30
  SPEAKER_00: They're like, we serve all coastal students.
• 14:32
  SPEAKER_00: I said, No, no, you don't, because you're looking for uh an umbrella rental company.
• 14:38
  SPEAKER_00: Well, you serve the people who don't own umbrellas.
• 14:40
  SPEAKER_00: Right.
• 14:41
  SPEAKER_00: It's not everyone, and you know, that's like a silly example, but it's the truth, and and people aren't narrow enough.
• 14:47
  SPEAKER_00: We're like, well, I I serve everyone.
• 14:49
  SPEAKER_00: If you serve everyone, you serve no one.
• 14:51
  SPEAKER_01: It's the worst, most lazy answer.
• 14:54
  SPEAKER_01: I want to tell you, even if you believe it, you just you're believing something you haven't thought about enough.
• 14:59
  SPEAKER_01: I'm gonna tell you if I say what's your target market and you say everyone, you are not thoroughly understanding what a target market is.
• 15:05
  SPEAKER_01: And you can say something like, Well, we sell water, so it's for everybody.
• 15:08
  SPEAKER_01: I'm gonna say, well, you got a terrible idea because water, what then then I sell sports water for athletes.
• 15:14
  SPEAKER_01: I sell brain water for college students.
• 15:16
  SPEAKER_00: Which kind of athletes?
• 15:17
  SPEAKER_00: Right, right, exactly.
• 15:18
  SPEAKER_00: High school, college.
• 15:20
  SPEAKER_01: So what Nick just said is the thing I was gonna say I wanted to comment on.
• 15:23
  SPEAKER_01: Look, God bless you if you got a job at Nike or Proctor and Gamble, or if you're working for Apple computers and you got a billion-dollar marketing budget.
• 15:32
  SPEAKER_01: Most of us businesses do not.
• 15:34
  SPEAKER_01: So here's what you do not only do you target your your target market as in I serve people from 25 to 45.
• 15:43
  SPEAKER_01: I serve people who uh love athletics or whatever, but also look at what I would say is gonna be a geographical place and saturate it.
• 15:52
  SPEAKER_01: My budget isn't big enough to saturate all of Orion Georgetown County, which is where Myrtle Beach is, but rather I know I could saturate this one community that I feel like I was really tapped into my kind of a product, that's where I'm gonna put my money.
• 16:06
  SPEAKER_01: But I want them to see me all over the place.
• 16:08
  SPEAKER_01: Everywhere.
• 16:09
  SPEAKER_01: And so rather than taking your$100,000 and put it across the whole county, take$100,000 and put it over one zip code and see what it does for you.
• 16:17
  SPEAKER_00: Absolutely.
• 16:17
  SPEAKER_00: It's amazing, right?
• 16:18
  SPEAKER_00: It's really amazing.
• 16:19
  SPEAKER_00: Um we could spend a whole episode just talking about how you could market your business better and do a better job of narrowly marketing and paying for advertising.
• 16:30
  SPEAKER_00: Maybe we'll do it in the future.
• 16:31
  SPEAKER_01: I've got an idea for it.
• 16:32
  SPEAKER_01: And by the way, we have some upcoming guests on the coming on the show.
• 16:35
  SPEAKER_01: Uh I'm excited about.
• 16:36
  SPEAKER_01: We have Greg from Mid-Atlantic Storm Protection coming on.
• 16:38
  SPEAKER_01: Uh, we have uh Christian from uh Carolina Temperature Control coming on.
• 16:42
  SPEAKER_01: These are local business owners who do a really good job branding.
• 16:44
  SPEAKER_01: Absolutely.
• 16:45
  SPEAKER_01: But maybe we need to do a whole show on marketing and branding in general.
• 16:49
  SPEAKER_01: Um right now we're gonna kind of keep moving on how to get exposure for your business.
• 16:54
  SPEAKER_01: We do have at least one more here, number nine.
• 16:56
  SPEAKER_01: So this one's gonna be mine, and what it says is online communities, and I'll dive deeper.
• 17:01
  SPEAKER_01: It says, now this is again trying to get exposure for your small business or business in general.
• 17:06
  SPEAKER_01: So they say go on to online communities and talk about Reddit threads and Facebook groups.
• 17:11
  SPEAKER_01: I'll tell you, there is a power in that, and I'll be honest with you.
• 17:14
  SPEAKER_01: I don't do as much of it as I'd like to, but but here's the thing this is how that works.
• 17:19
  SPEAKER_01: So, first of all, I want to have people that are in my network who will uh be watching these boards as well.
• 17:24
  SPEAKER_01: We've seen the ad go out.
• 17:26
  SPEAKER_01: I'll say something like, Does anybody know a good pressure washer?
• 17:29
  SPEAKER_01: And then all these people start chiming in.
• 17:30
  SPEAKER_01: Yes, talk to this person, talk to this person.
• 17:32
  SPEAKER_01: Well, how's that work?
• 17:33
  SPEAKER_01: How did it happen overnight?
• 17:35
  SPEAKER_01: I guarantee you it didn't, but it's almost a culmination of some of the things we talked about here: finding your target market, getting referrals, uh business to business type of stuff.
• 17:44
  SPEAKER_01: So um I do believe there's a power in that because to cut back to what you said a minute ago, if it's on a community board, okay, this is what it means.
• 17:53
  SPEAKER_01: It means I'm close by, I service your area, you can check that off the box.
• 17:57
  SPEAKER_01: Somebody's recommended me.
• 17:58
  SPEAKER_01: Check that off the box.
• 17:59
  SPEAKER_01: We have your exact service, and somebody else can attest to that.
• 18:02
  SPEAKER_01: Check the box.
• 18:03
  SPEAKER_01: Being on a community uh um online scene can be very powerful and a lot less costly than the paid ads we mentioned a minute ago, or certainly some of the other media.
• 18:12
  SPEAKER_00: Yeah, but you have to have, right?
• 18:14
  SPEAKER_00: We talked, it's funny we we're talking about this now because I'm literally again doing this with my students right now.
• 18:19
  SPEAKER_00: We're talking about the four P's of marketing.
• 18:21
  SPEAKER_00: Oh, yes, right?
• 18:22
  SPEAKER_00: So they've gotta have you gotta have that's great if someone mentions you.
• 18:25
  SPEAKER_00: You've got to have a product, you gotta have a place where it can be bought, right?
• 18:28
  SPEAKER_00: Yeah, like those that the pricing's gotta be right.
• 18:31
  SPEAKER_00: The price, exactly.
• 18:32
  SPEAKER_00: It's it's all gotta be there.
• 18:33
  SPEAKER_00: And it's so if we don't actually have that, which is funny, like people will put it on there, right?
• 18:38
  SPEAKER_00: And then you have to promote yourself as well, right?
• 18:40
  SPEAKER_00: But the promotion is happening when somebody is saying, You should go see this doctor, or go use this person for your pressure washing.
• 18:47
  SPEAKER_00: That's great.
• 18:48
  SPEAKER_00: But then if they can't find you online or they don't you don't have the Facebook on that, yeah, like then they or when they go to it, then they can't figure out, well, how do I buy from this person, right?
• 18:58
  SPEAKER_00: And like what's it cost?
• 19:00
  SPEAKER_00: And it's it's it's all wrong.
• 19:01
  SPEAKER_00: Well, then that none of it matters.
• 19:03
  SPEAKER_00: You at that point you've lost the sale because we don't have all the aspects of it.
• 19:07
  SPEAKER_00: And so man, it's it's interesting to think about what like where are you marketing and is it your marketing that's the issue, or is it the way you're selling or how people buy from you?
• 19:17
  SPEAKER_00: There's a lot of things that that factor into it.
• 19:19
  SPEAKER_01: Well, I I'm gonna go back to something that uh somebody asked me last week.
• 19:22
  SPEAKER_01: This was actually from a coastal student, and they said, What are you using in your job that you learned at Coastal Carolina?
• 19:30
  SPEAKER_01: And I want to be honest with you.
• 19:31
  SPEAKER_01: Uh, first of all, you know, everybody knows I'm a I'm a coastal grad, Sean's up.
• 19:34
  SPEAKER_01: I believe in the school, I support the school as much as I can, but I told them the truth.
• 19:38
  SPEAKER_01: I said, I learned a lot of what I do at Coastal Carolina.
• 19:41
  SPEAKER_01: Now I learned how to do it well in the real world, but I learned the concepts.
• 19:45
  SPEAKER_01: And you should use those two if you're a business owner, a SWOT analysis, strengths, weaknesses, opportunities, and threats.
• 19:52
  SPEAKER_01: You should be doing those at least once a year, if not once a quarter, and figuring out how to get through them.
• 19:56
  SPEAKER_01: Uh, you talked about something a minute ago, the four P's of marketing.
• 20:00
  SPEAKER_01: Promotion, price, placement product.
• 20:03
  SPEAKER_01: Um, if you don't have the right price, it doesn't matter.
• 20:05
  SPEAKER_01: If you don't promote it right, it doesn't matter.
• 20:07
  SPEAKER_01: If you don't have the right placement to be seen, it doesn't matter.
• 20:11
  SPEAKER_01: And and uh, you know, we talked about a lot today about exposure, which is the promotional part of the four Ps.
• 20:17
  SPEAKER_01: But I gotta be honest with you, you know, those foundational principles, every business should use them.
• 20:22
  SPEAKER_01: It's just we get like too smart and successful to think like that sometimes.
• 20:26
  SPEAKER_00: No, but it's it's it's part of it's funny, it's funny because we get too into the weeds of the day-to-day that we don't even realize sometimes you're doing it, and sometimes we take for granted.
• 20:36
  SPEAKER_00: I think we you we can sit here on a show and talk about you should do this thing or do that thing, and people might listen and go, well, like what does that actually look like?
• 20:42
  SPEAKER_00: Well, just simply asking yourself the four P's, right?
• 20:45
  SPEAKER_00: Or doing the SWOT analysis.
• 20:46
  SPEAKER_00: And there's lots of uh tactics and tools to accomplish it.
• 20:50
  SPEAKER_00: But these are 10 things that I think are helpful for anyone.
• 20:53
  SPEAKER_01: And and you never stop.
• 20:54
  SPEAKER_01: I mean, you're always, always, always redoing.
• 20:56
  SPEAKER_01: So just to summarize, our top 10 ways to get exposure for your business brought to you by AI, of course.
• 21:02
  SPEAKER_00: Uh our insight.
• 21:04
  SPEAKER_01: And with our insight, obviously.
• 21:05
  SPEAKER_01: And you know, look, hey, there's nothing wrong with AI.
• 21:07
  SPEAKER_01: We could do another show on that sometimes.
• 21:09
  SPEAKER_01: But but we did top 10 ways to get exposure for your business.
• 21:12
  SPEAKER_01: Get a Google Business profile.
• 21:13
  SPEAKER_01: It's free, it's cheap, it uh provides a lot of things about you.
• 21:17
  SPEAKER_01: Go do it.
• 21:18
  SPEAKER_01: SEO friendly content.
• 21:19
  SPEAKER_01: Build a website that gets found not just through paid ads, but through relevant content for what people are looking for.
• 21:24
  SPEAKER_01: Short form videos, get on.
• 21:26
  SPEAKER_01: Even if you don't like it, you know, try doing it.
• 21:28
  SPEAKER_01: Practice it, you'll get better and better.
• 21:30
  SPEAKER_01: Customer reviews and referrals, you should be asking for those on every customer you ever get.
• 21:34
  SPEAKER_01: Build your legitimacy and credibility today.
• 21:37
  SPEAKER_01: Email list, keep a list of your customers, where they're at, how to get a hold of them.
• 21:41
  SPEAKER_01: That can be used for you in the future.
• 21:43
  SPEAKER_01: Partnerships, always great.
• 21:45
  SPEAKER_01: Form those great business partnerships.
• 21:46
  SPEAKER_01: Have people referring you while you're referring them.
• 21:49
  SPEAKER_01: Hi, Nick.
• 21:50
  SPEAKER_01: Uh then we have local PR media.
• 21:53
  SPEAKER_01: You know, do the nice things for the public.
• 21:55
  SPEAKER_01: Do it for the reasons that meet your companies out.
• 21:58
  SPEAKER_01: Actually, altruism, but at the end of the day, get some credit for it too.
• 22:01
  SPEAKER_01: Do your PR, community involvement, make your community a better place.
• 22:04
  SPEAKER_01: I love that.
• 22:05
  SPEAKER_01: Paid ads targeted narrowly.
• 22:07
  SPEAKER_01: Make sure you use your budget and saturate your area, make sure you're really seen.
• 22:11
  SPEAKER_01: And finally, online communities.
• 22:13
  SPEAKER_01: They're free, but they also are some of the best legitimate places to be with where your customers are at.
• 22:18
  SPEAKER_01: And listen, man, that's a good top 10 ways to expose your business.
• 22:21
  SPEAKER_01: Sure is absolutely.
• 22:26
  SPEAKER_01: You know, I'll tell you this.
• 22:28
  SPEAKER_01: It's like any other.
• 22:29
  SPEAKER_01: You know, if you're listening to this today and your business may be a little bit more advanced, you might have been doing this for six or seven years, 10, 15 years.
• 22:35
  SPEAKER_01: I guarantee there's something on this list you heard today, and you went, you know what?
• 22:39
  SPEAKER_01: I haven't done that in a while.
• 22:41
  SPEAKER_01: It happens to me all the time, and we do a lot here at Carolina Bay's, you know, with my with that side of the company, leader mentality, we train companies on doing this.
• 22:48
  SPEAKER_01: But you know, there's always that thing where you go, Yeah, that's right.
• 22:50
  SPEAKER_01: I I really haven't actually had a partnership meeting in a long time, you know?
• 22:54
  SPEAKER_00: Yeah, but I think if if you didn't listen to the last episode, go back and listen to what we talked about in terms of standard operating procedures.
• 23:00
  SPEAKER_00: Yeah, there's probably pieces of this that you should standardize to figure out how often you're doing it.
• 23:05
  SPEAKER_00: Absolutely.
• 23:05
  SPEAKER_00: And then you won't just have to listen to it and do it when we give it to you as a show episode, but it's something you do all the time.
• 23:10
  SPEAKER_00: Yeah, no, no, no doubt about it.
• 23:12
  SPEAKER_01: Well, Nick, I had a lot of fun with this.
• 23:14
  SPEAKER_01: This is a good show for us.
• 23:15
  SPEAKER_01: Uh we would definitely do it again.
• 23:17
  SPEAKER_01: And and by the way, I want to, as I do a lot of times, I would like our viewers to reach out, write us and tell us what you want to hear about.
• 23:23
  SPEAKER_01: You know, when we were actually so fortunate to be named one of South Carolina's best businesses, it it was really powerful for us at Leader Mentality because we realized that, you know, not everybody's gonna like the show, not everybody's gonna listen to the whole show.
• 23:35
  SPEAKER_01: But for those of you who do, we want to give you some value and and we do appreciate.
• 23:39
  SPEAKER_01: We want you to continue to grow your business while we grow our businesses.
• 23:42
  SPEAKER_01: But with that being said, you know, reach out to us.
• 23:44
  SPEAKER_01: Let us know what you'd like to hear in the future.
• 23:46
  SPEAKER_01: Come on if you'd like to be a guest of the show.
• 23:48
  SPEAKER_01: I'm always looking for people who have great insight in the industry and and shoot.
• 23:52
  SPEAKER_00: Well, anyway, with that being said, maybe maybe we can get people to tell us some other top ten things they want us to go through from AI.
• 23:58
  SPEAKER_00: Tell us the top ten, whatever it is, and we can talk through it on our on our experience.
• 24:02
  SPEAKER_00: Love it.
• 24:03
  SPEAKER_01: Absolutely.
• 24:03
  SPEAKER_01: Well, Nick, thank you for being here.
• 24:04
  SPEAKER_01: Thanks for taking.
• 24:05
  SPEAKER_01: Man, listen, as always, thanks for taking your time out of your Coastal Carolina schedule, man.
• 24:09
  SPEAKER_00: Fantastic.
• 24:10
  SPEAKER_00: I love being here.
• 24:10
  SPEAKER_01: Hey, listen, in all seriousness, you're a family man, you got a busy schedule at work, you're trying to make people uh be better at you know, taking these students and providing a path, and you still take the time to come on Leader Mentality, so we appreciate it.
• 24:20
  SPEAKER_01: I appreciate that you have, man.
• 24:22
  SPEAKER_00: This is one of the highlights of my week when I get to go come and do this.
• 24:24
  SPEAKER_00: Heck yeah.
• 24:25
  SPEAKER_00: Andy voted today.
• 24:26
  SPEAKER_00: Hey, yeah.
• 24:27
  SPEAKER_01: Go do your civic duty and vote for people.
• 24:29
  SPEAKER_01: Good go out and go vote, man.
• 24:30
  SPEAKER_01: Well, hey, listen, we appreciate you all.
• 24:32
  SPEAKER_01: Thank you for listening to the Leader Mentality Show, and we will all see you the next time.
• 24:36
  SPEAKER_01: Go out and make the world a better place.
• 24:37
  SPEAKER_01: Signing off, Rob Clemens, Leader Mentality Show, and Nick D.
• 24:40
  SPEAKER_01: Stavano.