Blurbs.ai is Reimagining the Tech Vendor Discovery Process with Sean Simon at eTail 2025
My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.
Takeaways
80% of buyers prefer to do the research themselves.
Providing tools for self-research is crucial.
Buyers need information in the early stages.
Empowerment leads to informed decision-making.
Self-service tools enhance buyer experience.
Understanding buyer preferences is…
The skinny
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