Dangerous M&A Mistakes You Should Avoid with Deven Soni

Marketing School - Digital Marketing and Online Marketing Tips · Sep 4, 2023 · 12m

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

(00:00) - The most common mistake in business acquisition

(02:15) - Here’s how we got a customer database worth $2M dollars

(03:20) - Don't acquire a company unless you know how to run it

(05:03) - Why motivation is important in acquiring companies

(07:17) - Why it’s easier to buy big businesses

(08:20) - Here’s how you should handle employees when acquiring a company

(10:24) - Don’t change anything drastically when…