Latest / Unshakeable with Human Design - A Human Design For Business Podcast / 341 - The Secret to Creating Irresistible Offers

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341 - The Secret to Creating Irresistible Offers · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Welcome to Unshakeable with Human Design, the show dedicated to
• 0:05
  helping entrepreneurs use human design to shift from hustle to
• 0:09
  flow without sacrificing results.
• 0:11
  Come here to become an unshakeable human and build an unshakeable business
• 0:15
  according to your human design.
• 0:17
  I'm your host, Nicole Laino.
• 0:22
  Hello and welcome to Unshakeable with Human Design, everybody.
• 0:25
  I'm your host, Nicole Laino, and we're going to kick this off with just
• 0:29
  saying that if you're tuning into this episode, where we're going to talk about
• 0:34
  the secret to creating irresistible offers and really, really, exciting
• 0:40
  offers for your business, then you're going to want to pay attention to the
• 0:44
  intensive program that I have coming up.
• 0:47
  It is called Finding Your Cosmic Niche, and this is one of my
• 0:51
  signature pieces that I teach inside my Genius Brand process.
• 0:54
  This is the same process I teach to my Business by Design mentorship clients,
• 0:59
  people who pay Thousands and thousands of dollars to work with me in that program.
• 1:03
  I'm teaching you actually this piece that can be a really pivotal piece
• 1:08
  in bridging the gap between you and your ideal client, helping you find
• 1:12
  the people that you were born to serve through your human design chart and
• 1:16
  how that relates to your business.
• 1:19
  We're not just going to be like, Oh, it's the nodes.
• 1:21
  I'll tell you what it is right now.
• 1:23
  I'm going to talk to you about how that actually shows up.
• 1:26
  There's a very different way of interpreting the nodes.
• 1:29
  So we're going to go through that and how we can really start to get into the
• 1:34
  energy of that, understand who those people are, how they fit into our business
• 1:39
  and how our expertise Fits with that.
• 1:41
  So we're going to bring it all together.
• 1:43
  It's a really in depth program that I'm putting together.
• 1:46
  I'm super excited about it.
• 1:47
  And if you want to be a part of it, all you have to do is DM me the
• 1:50
  word niche on Instagram and we'll send you the information there.
• 1:53
  You can sign right up right there.
• 1:54
  We'll send you the link.
• 1:55
  Or you can go to the website directly just at NicoleLaino.com forward slash
• 2:00
  niche, and we'll get you set up there.
• 2:02
  All right.
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  Now let's talk about offers.
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  Okay.
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  In this episode, I'm actually going to cover three things,
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  like three little buckets I've, sort of broken this episode into.
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  So I'm going to go over those with you just to let you know
• 2:14
  what to expect in the episode.
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  So first we're going to talk, I'm going to go through the three elements,
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  every truly irresistible offer needs.
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  Then we're going to talk about two things that I see entrepreneurs forget all the
• 2:28
  time about creating irresistible offers.
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  I want to highlight that because it's often something so obvious, but it's
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  so easily overlooked and I want you as you're listening to this, go through
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  your old offers, go through the offers that are on the table right now in
• 2:45
  your business and hold it up against the things that I'm going through in
• 2:48
  this episode and see if it measures up.
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  And the last thing that we're going to go over is I'm going to actually
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  share with you what you want your offer to be besides being irresistible.
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  We all want an irresistible offer, but there is something
• 3:00
  else you should be striving for.
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  And those three elements and the two things that I see everybody forget,
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  if you're taking all of that to heart, you'll be able to create an
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  offer that's not just irresistible, it's also going to be something else.
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  I'm going to share with you what that is.
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  Without further ado, let's do this, okay?
• 3:18
  So, offers.
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  They are the lifeblood of your business.
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  They are what people buy.
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  You could have 10 or 20 offers, although I don't recommend that.
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  Certainly if you're just starting out, I think one of the things, this is not
• 3:34
  one of the mistakes that I was going to call out in the episode, but I'm
• 3:36
  going to talk about one of the mistakes that I just see, as we're talking
• 3:39
  about it now is that they have too many offers, too many mediocre offers,
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  rather than having one bang an offer, which is the easiest place to start.
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  And you will learn a lot about how to make a good offer if you're making one better.
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  So, it's very hard to make ten offers better all at once.
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  It's very hard to, it's like juggling.
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  So if you're trying to sell a bunch of different offers, that's
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  like handing somebody six bowling balls and being like, juggle these,
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  and they've never juggled before.
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  Or maybe they've been able to juggle scarves before, and they're not, and then
• 4:19
  you hand them six bowling balls, they're like, oh, this is a bit advanced for me.
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  Selling multiple offers at one time is a bit advanced, especially
• 4:28
  when you're trying to figure out, is the offer working?
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  So you could have 10, I don't recommend that in the beginning.
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  And, or you could have one, but what we're going to talk about is what
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  is it that makes a great offer and how can you make your offers better?
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  Cause rather than jumping to, I think that one of the, most prevalent forms
• 4:51
  of self sabotage is instead of improving the things we already have and really
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  looking at them with a critical eye and saying, why isn't this working
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  or working the way that I want it to?
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  How do I optimize and fix and shift this so it can be better?
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  Before I go throwing it out, we go and we create something new.
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  And I see that with people.
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  And that's why when, when I have clients in business by design talk
• 5:16
  about shifting their strategy, they can do whatever they want.
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  I'm a coach, I call out what I see, but ultimately the decision is always yours.
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  And you know me, I am the queen of become your own authority.
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  So I'm not the authority of you.
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  However, it is my job to point out if I think that you are subconsciously self
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  sabotaging yourself with something that seems productive and like a great idea.
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  So one of the ways that I see people self sabotage all the time is they go and
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  create a new offer rather than fix the one that they have or even look at it,
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  they just go, Oh, I'm all lit up by this.
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  I want to teach this and that's okay, but are you also optimizing the things
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  that you have, or are you throwing the baby out with the bath water
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  and creating more work for yourself?
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  Looking at you, manifesting generators.
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  Just calling it out because we do love to do that stuff.
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  We do love, and we call it multi passionate, but, and sometimes it
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  is, but this is where we have to understand where our actions come from.
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  This is what self mastery is.
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  And until we master ourselves, sometimes we need to hire people to watch us and
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  go, Oh, do you see that you're doing this?
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  Do you see how, you know, Even if you become really great at a sport, every
• 6:35
  athlete has a coach and they're telling you where maybe, you know, Michael Phelps
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  had a coach until the day he retired.
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  And I'm sure that coach is calling out if he sees him, if his stroke is not
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  right, or if his turns weren't strong and tight, he would call that out because
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  even the best can't see everything.
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  So, That's just my little soapbox side note right there.
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  So let's talk about the three elements that every irresistible offer needs.
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  Every irresistible offer, the offer that people want to buy, needs to have, it
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  should be the combination, an irresistible offer should be where your innate
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  genius Your zone of genius, the stuff you're really good at, not your zone of
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  excellence, not your zone of competence, not all the things you could do, but your
• 7:27
  true genius, your innate genius, your practical expertise, it is not all energy,
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  should be your practical expertise and your audience's problems come
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  together and form your unique solution.
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  So I'm going to say that again, your offer is where your innate genius,
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  your practical expertise, and your audience's problems come together
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  to form your unique solution.
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  It should be the best of all of these elements.
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  It shouldn't be just any problem that you solve.
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  It shouldn't just be anything that you could do.
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  It should be the best of what you do.
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  You should be at a point of real excellence with your expertise before
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  you create an offer around something.
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  Now, excellence can be, you know, in the eye of the beholder, but you should
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  have a real good handle on what it is that you're doing in order to be in
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  integrity with what you are teaching and being able to answer questions if
• 8:33
  somebody asks you and be able to guide them because that is what offers do.
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  If someone buys something from you, you want to make sure you deliver
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  on the promise that the offer made.
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  It is an exchange, it is a bargain.
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  And it might be short term gains if you get people to buy something that
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  really doesn't deliver, but the long term effect energetically on how it
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  affects you when you realize that you are not delivering for people, that will
• 8:59
  absolutely affect your ability to sell.
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  So, those three elements.
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  are what make up a great offer, a real irresistible offer.
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  Cause when you have those pieces, that is when you can start tweaking
• 9:14
  it and making it better and people are buying it over and over and over again.
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  You're going to price it accordingly.
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  In the next section where I talk about the things that most people
• 9:23
  are forgetting, but this is how you start to build an offer.
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  Those are the core elements of it.
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  And then you price it based on how important is that
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  problem for somebody to solve?
• 9:36
  How important is it for them?
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  What's the value of the offer to the person that you are offering it to?
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  Now let's talk about those two things that entrepreneurs typically forget
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  about creating an irresistible offer.
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  One is that the offer needs to be centered around a problem that
• 9:53
  people will pay money to solve.
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  We forget this, particularly in the transformational space.
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  It has to be something that they are, willing to pay money for.
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  can't just be feel better.
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  You can try that, but typically that won't sell.
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  Or it might sell if it's 10.
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  Do you have a 10 dollar problem that you sell?
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  Or do you have a 10, 000 dollar problem that you sell?
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  What can they do with it?
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  So it has to be a problem that people will pay money to solve.
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  And how much money you want to make, then you've got to elevate
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  the value of that offer to match that exchange of what you are giving
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  them and what they're paying you.
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  If you want to charge 10, 000 dollars, you got to figure out how you give
• 10:38
  them 50,000 dollars worth of value.
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  That's how you make it irresistible.
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  You make them feel stupid for not taking you up on it.
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  Like they can't afford not to.
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  I had one client say that where she was just like, as I went through it
• 10:51
  and I thought about where I was and I thought about where I wanted to go, I
• 10:55
  realized that I couldn't not afford not to join this program because I needed
• 11:01
  it in order to get where I'm going.
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  That's how you want people to feel.
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  I need to solve this problem so badly.
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  I will pay you this because I know that the value is
• 11:10
  exponentially more in my life.
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  Do you need to know what that is?
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  The second thing that people forget is that the problem
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  you solve cannot be vague.
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  It can't be a vague problem.
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  It needs to be a specific problem to a specific group of people.
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  So the example I have here, like an example I can give is, you know, some
• 11:33
  people say like, I clear limiting beliefs.
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  Like that's the problem that I solve.
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  And that's still a vague problem.
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  For what?
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  You clear limiting beliefs for who?
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  For business owners.
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  Why?
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  It makes them more successful.
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  We're so in vague land that I don't know if that's for me.
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  What limiting beliefs?
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  What's it going to help me do?
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  That's where the messaging starts to sell the offer.
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  That's why in my business by design mentorship, we start with the messaging
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  before we start making the offer.
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  The messaging determines the offer.
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  The messaging tells us what the problem is.
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  Human design tells us what our innate genius is.
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  You know what your expertise is.
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  And we put all of that together and we say, this is the offer that
• 12:19
  you're meant to put out in the world.
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  That is what we have to do.
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  We have to get to that level of specificity.
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  This is why money coaches do so well.
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  Why?
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  Because they say, I help you clear limiting beliefs around money.
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  And then they get really clear about the problem that they solve.
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  They say things and sometimes it can seem hyperbolic, but they might
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  say that it's your limiting beliefs that are keeping you in debt.
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  So I've built a program around getting out of debt.
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  Now, if I price that program at 10,000 dollars that might not be
• 12:50
  the right problem for the right person, because if they're in debt
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  already, they might not spend 10,000 dollars they might not have it.
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  But if I make that a smaller problem where I tackle that one smaller
• 13:00
  thing, then maybe I charge 397 for it and they're like, Oh my God,
• 13:03
  I can't afford not to buy this.
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  400 bucks and I can get out of debt.
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  It's going to clear my limiting beliefs.
• 13:08
  It's going to give me a plan to get out of debt.
• 13:10
  It's gonna like, you could create something around that problem rather than
• 13:14
  just like clear the limiting beliefs.
• 13:17
  This is why money coaches are very specific about the problem.
• 13:21
  They're specific about a problem it solves for certain people.
• 13:24
  Money expansion coaches are telling you if you're at this place, then you have
• 13:29
  these beliefs about money, and this is why you're experiencing this problem.
• 13:34
  This is why you're stuck at 150,000 dollars a year, because
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  you have this belief about money.
• 13:40
  You have either a belief about money that people won't support
• 13:43
  you if you are successful, or you have a belief maybe that, it's
• 13:48
  not safe for you to make 150,000.
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  You'll pay more taxes.
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  All of these very typical beliefs.
• 13:55
  But when I start speaking specifically, you start to figure
• 13:58
  out if that problem is right for you.
• 14:00
  That's the difference.
• 14:01
  You say limiting beliefs?
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  It's so easy to dismiss that as saying like, yeah I have that but like , I'm not
• 14:06
  really paying attention when you say that.
• 14:08
  It has to be specific.
• 14:10
  So when I start to go through this and when I start to go through like the
• 14:13
  genius brand process with my clients inside Business by Design, And they're
• 14:17
  starting to like bring their human design into this and they're starting
• 14:20
  to tap into what their innate genius is.
• 14:22
  They're getting their cosmic niche.
• 14:24
  Some of the questions I get is, you know, can my expertise be profitable?
• 14:29
  And my answer is always, yes, your expertise can be profitable.
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  But in order to do that, you have to remind people why they need it.
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  That is such a key with this.
• 14:40
  What's keeping them from doing or having what they want?
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  You have a limiting belief.
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  Why is it important for you to clear your limiting beliefs?
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  What can they do after?
• 14:53
  We have to ask these questions and this comes to messaging.
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  Messaging is at the core of every irresistible offer.
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  It is what makes the offer if you're doing it right.
• 15:04
  If you're looking and saying, Oh, I could offer this because people want it.
• 15:08
  Then you're not really coming at it from a point, you're not deep enough yet.
• 15:13
  You got to figure out, well, what can I offer?
• 15:14
  What's the outcome?
• 15:16
  Where can I get them?
• 15:17
  But if you're just coming up with ideas about offers that you think people
• 15:20
  will buy, you're probably creating a lot of offers that people don't buy.
• 15:25
  But if you're really digging into what problems they have and how
• 15:29
  you uniquely solve them, that's the makings of an irresistible offer.
• 15:33
  That's where you start.
• 15:35
  So I always say everybody has the ability to have their expertise be profitable.
• 15:42
  But the things that I highlighted in this episode, they don't just
• 15:45
  make your offers irresistible.
• 15:48
  There's something else that they make them to.
• 15:51
  They make them game changing offers.
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  They are not just the offers that everybody wants to buy,
• 15:57
  which of course we want.
• 15:59
  They're not just the million dollar offer.
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  They are transformational offers that change the game
• 16:05
  for the people that buy them.
• 16:08
  So they provide consistent sales and consistent results.
• 16:12
  That's what we want.
• 16:13
  And that's what every single person listening to this, if you've gotten
• 16:15
  through this episode, you should be striving for a game changing offer.
• 16:20
  And this is why it's hard to have 10, 20 offers.
• 16:23
  Cause it's hard to make all of them game changing to pay that
• 16:26
  close attention, unless you've been building them over a really long time.
• 16:30
  If you're creating 10 offers at once, it's very hard to make them
• 16:34
  game changing offers and something's going to fall through the cracks.
• 16:38
  So you want to make one of them game changing before
• 16:40
  you move on to the next one.
• 16:42
  Last year.
• 16:44
  My word of the year was optimize.
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  And one of the things that I told my team was, I'm like, we are
• 16:51
  obsessed with client results.
• 16:53
  That is our number one priority.
• 16:55
  And not that it wasn't a priority before, but it's what we wrote on the board.
• 16:59
  It was like number one priority, client results, taking data on it, really
• 17:04
  drilling down into everything that people are doing, not doing, so we can keep
• 17:08
  making this better and we got there.
• 17:10
  We're still doing it.
• 17:12
  I'm still obsessed with client results.
• 17:14
  We're revamping things now, but we have such a good foundation.
• 17:17
  I don't have as much work to do now.
• 17:19
  And now I can start adding other things.
• 17:21
  I have the ability to do that now.
• 17:24
  But it's because I created a game changing offer and that is my goal.
• 17:29
  And when you have a game changing offer, then people refer you, then they come back
• 17:33
  and they buy other things from you, and this is where you gain confidence because
• 17:37
  you're like, I get results for people.
• 17:40
  You sell with conviction.
• 17:42
  So if you have an offer, that you're looking to add something special to
• 17:46
  by connecting it to your cosmic niche.
• 17:48
  This has happened with countless clients in my Business by Design program.
• 17:52
  They've come in and we've gone through their cosmic niche and it gets them
• 17:56
  that specificity that they were lacking before to go from being like a life
• 18:00
  coach who helps people with overwhelm, busy entrepreneurs with overwhelm, to
• 18:05
  getting to be a life coach who helps people achieve their goals by making
• 18:10
  them manageable and helping them manage through times of transition.
• 18:14
  That is a specific problem.
• 18:16
  And they got very clear on that audience with this cosmic niche process.
• 18:21
  So if you want to get in on that intensive program that I'm doing, all you have
• 18:24
  to do is DM me niche on Instagram.
• 18:26
  I'm at Nicole Laino official, or go to nicolaino.com forward slash niche and
• 18:30
  sign up right there on the website.
• 18:32
  Or if you have an offer that's already selling, that's selling well, maybe it's
• 18:37
  a one to one offer or a group program and you want to amplify those results,
• 18:41
  you're already getting with an authority funnel, which is what I teach inside
• 18:45
  the business by design mentorship.
• 18:46
  And you're looking for more guidance, long term coaching, and somebody that's
• 18:51
  going to help you build a business that is aligned with who you are while
• 18:55
  creating profitable and repetitive sales or profitable business, then
• 19:01
  DM me mentorship to book a call with me to talk about business by design.
• 19:04
  We'll see if it's right for you.
• 19:06
  Thank you so much for being here.
• 19:08
  I wish you all the best for the rest of your day, whether you're
• 19:11
  listening in the morning or you're listening right before you go to sleep.
• 19:13
  Good night.
• 19:14
  Thank you so much for being here.
• 19:16
  And remember, in order to have an unshakable business, you must
• 19:18
  first become an unshakable human.
• 19:20
  So thanks for letting us help you become unshakable with human design, everybody.
• 19:23
  We will see you next time.
• 19:25
  If you love this episode and you're a fan of the show, please show
• 19:27
  us the love on iTunes, Spotify, or wherever you're listening to
• 19:30
  the show and leave us a review.
• 19:31
  And if you'd like to connect with other entrepreneurs on their human
• 19:34
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 19:39
  Go to nicolelaino.
• 19:40
  me forward slash podcast links to join the group, book a human
• 19:44
  design reading with me, or access our free human design resources.
• 19:48
  We'll see you there.