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The Truth About Scaling Through Enterprise Partnerships with James Bennet MBE
James Bennet MBE is a corporate advisor supporting The Kings Trust, an entrepreneur, a ScaleUp Group Partner and former EY partner.
In this episode John and James unpack the realities ofpartnering with large organisations. While many founders aspire to collaborate with big brands, James explains that these relationships are often slower and more complex than expected. Success starts with understanding incentives—whythe partner would engage, how they generate revenue, and whether the partnership genuinely drives growth. Rather than relying on large firms to create traction, he suggests that…
The skinny
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