Latest / The Foundr Podcast with Nathan Chan
430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata
Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his straightforward, systematic, and scalable approach to sales growth. His company, Revenue Boost, helps clients create a system for lead generation instead of just winging it.
Listen to Nathan and AJ discuss:
Starting in door-to-door sales as a teenager
Persevering through failure in his first business
Starting Revenue Boost to focus on lead generation
Why not all leads are created equal
How to…
The skinny
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