Latest / Adventures in the Heart of Children's Book Authors Podcast / How Children's Books Build Confidence in Kids (The Power of Being " In the Middle")

Transcript

How Children's Books Build Confidence in Kids (The Power of Being " In the Middle") · Adventures in the Heart of Children's Book Authors Podcast

• 4:13
  Lori
• 4:13
  Orlinski,
• 4:14
  and
• 4:15
  my
• 4:15
  book
• 4:15
  is
• 4:15
  Being.
• 4:16
  Middle,
• 4:17
  and
• 4:17
  Eli
• 4:17
  Orlinski,
• 4:18
  the
• 4:19
  star
• 4:19
  of
• 4:19
  the
• 4:19
  book.
• 4:21
  Fantastic.
• 4:21
  Thank
• 4:22
  you
• 4:22
  both
• 4:22
  for
• 4:23
  being
• 4:23
  here.
• 4:24
  It's
• 4:24
  a
• 4:24
  real
• 4:24
  treat
• 4:25
  to
• 4:25
  actually
• 4:25
  have
• 4:26
  the
• 4:26
  person
• 4:26
  who
• 4:27
  inspired
• 4:27
  the
• 4:28
  book
• 4:28
  joining
• 4:29
  us
• 4:29
  today,
• 4:29
  and
• 4:30
  that's
• 4:30
  Laurie's
• 4:31
  daughter,
• 4:31
  Ellie.
• 4:32
  So
• 4:32
  welcome.
• 4:33
  Thanks
• 4:33
  for
• 4:33
  appearing
• 4:34
  on
• 4:34
  the
• 4:34
  Adventures
• 4:35
  in
• 4:35
  the
• 4:35
  Heart
• 4:35
  of
• 4:36
  Children's
• 4:36
  Book
• 4:36
  Authors
• 4:37
  podcast.
• 4:39
  Oh,
• 4:40
  my
• 4:40
  pleasure.
• 4:41
  Thanks
• 4:41
  for
• 4:41
  you
• 4:42
  both
• 4:42
  being
• 4:42
  here.
• 4:43
  Lori
• 4:43
  has
• 4:44
  written
• 4:44
  a
• 4:44
  children's
• 4:45
  book,
• 4:46
  Being
• 4:47
  Middle,
• 4:47
  which
• 4:48
  is
• 4:48
  part
• 4:48
  of
• 4:49
  her
• 4:49
  book
• 4:50
  series,
• 4:50
  Being
• 4:51
  Me.
• 4:51
  We'll
• 4:52
  talk
• 4:52
  more
• 4:52
  about
• 4:52
  that.
• 4:53
  Laurie,
• 4:54
  before
• 4:54
  we
• 4:54
  get
• 4:55
  into
• 4:56
  our
• 4:56
  conversation
• 4:57
  about
• 4:58
  your
• 4:58
  new
• 4:59
  book,
• 4:59
  Being
• 4:59
  Middle,
• 5:00
  I'd
• 5:01
  like
• 5:01
  the
• 5:01
  audience
• 5:01
  to
• 5:02
  get
• 5:02
  to
• 5:02
  know
• 5:02
  you
• 5:02
  a
• 5:03
  bit
• 5:03
  more
• 5:03
  because
• 5:04
  you.
• 5:04
  You've
• 5:04
  got
• 5:04
  an
• 5:04
  interesting
• 5:05
  background,
• 5:05
  and
• 5:06
  I'd
• 5:06
  like
• 5:06
  to
• 5:07
  share
• 5:07
  that
• 5:07
  with
• 5:08
  everyone.
• 5:08
  So
• 5:09
  you're
• 5:09
  the
• 5:09
  head
• 5:10
  of
• 5:10
  marketing
• 5:10
  and
• 5:10
  publicity
• 5:11
  for
• 5:12
  Yorkshire
• 5:13
  Publishing.
• 5:13
  Tell
• 5:14
  us
• 5:14
  about
• 5:14
  your
• 5:14
  role.
• 5:15
  Very
• 5:15
  interesting
• 5:16
  role.
• 5:17
  Yeah,
• 5:17
  it's
• 5:17
  a
• 5:18
  newly
• 5:18
  created
• 5:18
  role.
• 5:19
  Yorkshire
• 5:20
  is
• 5:20
  expanding.
• 5:21
  We
• 5:22
  do
• 5:22
  both
• 5:22
  traditional
• 5:23
  and
• 5:24
  hybrid
• 5:24
  books.
• 5:25
  And
• 5:26
  so
• 5:26
  I
• 5:26
  will
• 5:26
  be
• 5:26
  working
• 5:27
  with
• 5:27
  authors
• 5:28
  directly
• 5:28
  to
• 5:28
  get
• 5:29
  their
• 5:29
  names
• 5:29
  out
• 5:30
  there
• 5:30
  to
• 5:30
  get
• 5:30
  the
• 5:31
  media
• 5:31
  coverage.
• 5:32
  Wonderful
• 5:32
  podcasts
• 5:33
  like
• 5:33
  this,
• 5:34
  and
• 5:34
  also
• 5:34
  just
• 5:35
  visibility
• 5:36
  in
• 5:36
  the
• 5:36
  marketplace
• 5:38
  with
• 5:38
  the
• 5:38
  goal
• 5:38
  of
• 5:40
  selling
• 5:40
  more
• 5:40
  books.
• 5:41
  Terrific,
• 5:42
  Terrific.
• 5:42
  If
• 5:43
  we
• 5:43
  can
• 5:43
  just
• 5:43
  break
• 5:43
  it
• 5:44
  into
• 5:44
  two
• 5:44
  parts,
• 5:45
  because
• 5:45
  I
• 5:45
  think
• 5:45
  a
• 5:46
  lot
• 5:46
  of
• 5:46
  people.
• 5:47
  It's
• 5:47
  interesting,
• 5:48
  when
• 5:48
  I'm
• 5:49
  talking
• 5:49
  to
• 5:50
  people
• 5:50
  about
• 5:50
  children's
• 5:51
  book
• 5:51
  authorship,
• 5:52
  it's
• 5:52
  always
• 5:52
  interesting
• 5:53
  because
• 5:54
  I
• 5:55
  find
• 5:55
  that
• 5:56
  a
• 5:57
  lot
• 5:57
  of
• 5:57
  times
• 5:57
  getting
• 5:58
  your
• 5:58
  book
• 5:58
  published
• 6:00
  is
• 6:00
  the
• 6:00
  easiest
• 6:01
  part
• 6:01
  of
• 6:01
  the
• 6:02
  whole
• 6:03
  children's
• 6:03
  book
• 6:04
  authorship.
• 6:04
  And
• 6:04
  what
• 6:04
  I
• 6:05
  mean
• 6:05
  by
• 6:05
  that
• 6:05
  is
• 6:06
  after
• 6:06
  you
• 6:06
  have
• 6:06
  a
• 6:07
  published
• 6:07
  book,
• 6:07
  that's
• 6:08
  really
• 6:08
  when
• 6:09
  someone
• 6:09
  like
• 6:10
  yourself,
• 6:10
  and
• 6:10
  that's
• 6:11
  when
• 6:11
  the
• 6:11
  author
• 6:12
  really
• 6:12
  has
• 6:12
  to
• 6:12
  get
• 6:13
  down
• 6:13
  and
• 6:13
  dirty
• 6:14
  and
• 6:15
  realize
• 6:15
  that
• 6:15
  they
• 6:16
  have
• 6:16
  a
• 6:17
  marketing
• 6:17
  and
• 6:18
  sales
• 6:18
  function
• 6:19
  that
• 6:20
  is
• 6:20
  so
• 6:22
  critical
• 6:23
  to
• 6:23
  the
• 6:23
  success
• 6:24
  of
• 6:24
  the
• 6:24
  book.
• 6:25
  Tell
• 6:25
  us
• 6:25
  a
• 6:25
  little
• 6:25
  bit
• 6:26
  about
• 6:26
  the
• 6:26
  marketing
• 6:27
  side
• 6:27
  and
• 6:27
  then
• 6:28
  the
• 6:28
  publicity
• 6:29
  side.
• 6:30
  You're
• 6:30
  right.
• 6:30
  So
• 6:31
  authors
• 6:31
  do
• 6:31
  have
• 6:31
  to
• 6:31
  wear
• 6:32
  many
• 6:32
  hats.
• 6:33
  Just
• 6:33
  to
• 6:33
  clarify,
• 6:34
  you're
• 6:34
  talking
• 6:34
  about
• 6:34
  my
• 6:34
  marketing
• 6:35
  or
• 6:35
  Yorkshire?
• 6:36
  You
• 6:37
  know
• 6:37
  what?
• 6:37
  If
• 6:37
  you
• 6:37
  want
• 6:37
  to
• 6:37
  share
• 6:38
  both
• 6:38
  roles,
• 6:39
  first
• 6:39
  as
• 6:40
  the
• 6:41
  head
• 6:41
  of
• 6:41
  marketing
• 6:42
  for
• 6:42
  Yorkshire
• 6:43
  and
• 6:43
  then
• 6:43
  how
• 6:44
  you've
• 6:44
  used
• 6:44
  that,
• 6:45
  or
• 6:45
  maybe
• 6:46
  it
• 6:46
  was
• 6:46
  your
• 6:46
  background
• 6:47
  that
• 6:47
  got
• 6:47
  you
• 6:47
  the
• 6:48
  job.
• 6:48
  Just
• 6:49
  give
• 6:49
  us
• 6:49
  that
• 6:49
  whole
• 6:50
  story.
• 6:51
  My
• 6:51
  background
• 6:52
  is
• 6:52
  in
• 6:52
  journalism.
• 6:53
  I
• 6:53
  graduated
• 6:54
  from
• 6:54
  the
• 6:55
  Ernie
• 6:55
  Pyles
• 6:55
  School
• 6:56
  of
• 6:56
  Journalism
• 6:56
  at
• 6:57
  Indiana
• 6:57
  University.
• 6:58
  And
• 6:59
  I
• 6:59
  thought
• 6:59
  I
• 6:59
  was
• 7:00
  going
• 7:00
  to
• 7:00
  be
• 7:00
  a
• 7:00
  newspaper
• 7:01
  reporter.
• 7:02
  I
• 7:02
  did
• 7:02
  a
• 7:02
  lot
• 7:02
  of
• 7:03
  internships,
• 7:03
  and
• 7:04
  unfortunately,
• 7:04
  the
• 7:05
  market
• 7:05
  was
• 7:05
  shifting
• 7:06
  digital.
• 7:07
  And
• 7:07
  so
• 7:07
  I
• 7:08
  started
• 7:08
  to
• 7:08
  use
• 7:08
  my
• 7:09
  experience
• 7:09
  and
• 7:09
  I
• 7:10
  broke
• 7:10
  into
• 7:10
  the
• 7:10
  marketing
• 7:11
  and
• 7:11
  PR
• 7:11
  world.
• 7:12
  I've
• 7:12
  worked
• 7:13
  at
• 7:13
  a
• 7:13
  couple
• 7:13
  of
• 7:13
  the
• 7:13
  big
• 7:13
  agencies,
• 7:15
  helping
• 7:15
  on
• 7:15
  campaigns
• 7:16
  as
• 7:16
  big
• 7:16
  as
• 7:16
  McDonald's
• 7:17
  and
• 7:18
  Barilla
• 7:18
  pasta.
• 7:20
  And
• 7:20
  it
• 7:20
  wasn't
• 7:21
  until
• 7:21
  my
• 7:21
  older
• 7:22
  daughter
• 7:22
  hailey
• 7:22
  was
• 7:23
  about
• 7:23
  3
• 7:23
  years
• 7:23
  old
• 7:24
  that
• 7:24
  my
• 7:24
  career
• 7:25
  completely
• 7:25
  changed.
• 7:27
  She
• 7:27
  came
• 7:27
  home
• 7:27
  from
• 7:27
  preschool
• 7:28
  one
• 7:28
  day
• 7:29
  and
• 7:29
  was
• 7:30
  crying
• 7:30
  because
• 7:30
  she
• 7:31
  was
• 7:31
  the
• 7:31
  shortest
• 7:31
  kid
• 7:32
  in
• 7:32
  class.
• 7:32
  They
• 7:33
  had
• 7:33
  done
• 7:33
  a
• 7:33
  growth
• 7:33
  chart,
• 7:34
  and
• 7:34
  everybody's
• 7:35
  names
• 7:35
  were
• 7:35
  at
• 7:35
  the
• 7:35
  top
• 7:36
  in
• 7:36
  the
• 7:36
  middle
• 7:36
  of
• 7:36
  the
• 7:36
  growth
• 7:37
  chart.
• 7:37
  And
• 7:37
  her
• 7:38
  name
• 7:38
  was
• 7:38
  right
• 7:38
  by
• 7:39
  the
• 7:39
  doorstop.
• 7:40
  And
• 7:41
  she
• 7:41
  said
• 7:41
  people,
• 7:42
  like,
• 7:43
  saw
• 7:43
  that
• 7:43
  she
• 7:43
  was
• 7:43
  different.
• 7:44
  They
• 7:45
  were
• 7:45
  calling
• 7:45
  her
• 7:46
  names
• 7:46
  like
• 7:46
  innocent
• 7:47
  names,
• 7:47
  like
• 7:47
  Peanut
• 7:48
  and
• 7:48
  Munchkin
• 7:49
  and
• 7:49
  Squirt.
• 7:49
  But
• 7:49
  it
• 7:50
  made
• 7:50
  her
• 7:50
  feel
• 7:50
  really
• 7:51
  bad.
• 7:51
  I
• 7:51
  didn't.
• 7:52
  I
• 7:53
  could
• 7:53
  tell
• 7:53
  that
• 7:53
  it
• 7:54
  just
• 7:54
  was
• 7:54
  really
• 7:54
  impacting
• 7:55
  her.
• 7:55
  And
• 7:56
  so
• 7:56
  the
• 7:57
  first
• 7:57
  thing
• 7:57
  I
• 7:57
  did
• 7:57
  is
• 7:57
  I
• 7:57
  went
• 7:58
  on
• 7:58
  Amazon
• 7:58
  and
• 7:58
  I
• 7:58
  typed
• 7:59
  in
• 7:59
  books
• 7:59
  about
• 7:59
  short
• 7:59
  kids.
• 8:00
  And
• 8:01
  I
• 8:01
  couldn't
• 8:01
  find
• 8:01
  one.
• 8:02
  So
• 8:02
  I
• 8:02
  went
• 8:02
  to
• 8:02
  Barnes
• 8:03
  and
• 8:03
  Noble,
• 8:03
  couldn't
• 8:04
  find
• 8:04
  one.
• 8:04
  I
• 8:04
  decided
• 8:05
  just
• 8:05
  to
• 8:05
  write
• 8:05
  her
• 8:06
  a
• 8:06
  story
• 8:06
  that
• 8:06
  night.
• 8:07
  I
• 8:07
  wrote
• 8:08
  it
• 8:08
  down
• 8:08
  and
• 8:08
  I
• 8:09
  would
• 8:09
  tell
• 8:09
  it
• 8:10
  was
• 8:10
  as
• 8:10
  simple
• 8:10
  as
• 8:11
  you
• 8:11
  are
• 8:11
  the
• 8:11
  last
• 8:11
  one
• 8:12
  to
• 8:12
  get
• 8:12
  wet
• 8:12
  when
• 8:12
  it
• 8:12
  rains
• 8:13
  and
• 8:13
  you
• 8:13
  get
• 8:14
  the
• 8:14
  most
• 8:14
  legroom
• 8:14
  when
• 8:14
  we
• 8:15
  fly
• 8:15
  in
• 8:15
  a
• 8:15
  plane.
• 8:16
  So
• 8:16
  very
• 8:16
  basic.
• 8:18
  And
• 8:18
  I
• 8:18
  watched
• 8:18
  her
• 8:19
  face
• 8:19
  completely
• 8:20
  light
• 8:20
  up
• 8:20
  with
• 8:20
  joy.
• 8:21
  And
• 8:22
  I
• 8:22
  decided
• 8:22
  after
• 8:23
  a
• 8:23
  lot
• 8:23
  of
• 8:23
  people
• 8:24
  read
• 8:24
  the
• 8:24
  book,
• 8:25
  friends,
• 8:25
  just
• 8:25
  friends
• 8:25
  and
• 8:26
  families
• 8:26
  and
• 8:27
  passing
• 8:27
  it
• 8:27
  on
• 8:27
  to
• 8:27
  their
• 8:28
  kids
• 8:28
  and
• 8:28
  grandkids,
• 8:29
  that
• 8:29
  the
• 8:29
  book
• 8:30
  resonated
• 8:30
  with
• 8:30
  other
• 8:31
  people
• 8:32
  who
• 8:32
  were
• 8:32
  not
• 8:32
  just
• 8:33
  short,
• 8:33
  but
• 8:33
  maybe
• 8:33
  felt
• 8:34
  different
• 8:34
  for
• 8:34
  a
• 8:34
  different
• 8:34
  way.
• 8:35
  And
• 8:36
  so
• 8:36
  the
• 8:36
  book
• 8:36
  that
• 8:37
  was
• 8:37
  called
• 8:37
  Being
• 8:37
  Small
• 8:38
  isn't
• 8:38
  so
• 8:38
  bad
• 8:38
  after
• 8:39
  all.
• 8:39
  That
• 8:39
  was
• 8:39
  published
• 8:40
  in
• 8:40
  2018.
• 8:41
  And
• 8:41
  it's
• 8:42
  about
• 8:42
  embracing
• 8:42
  your
• 8:42
  differences
• 8:43
  and
• 8:44
  your
• 8:45
  differences
• 8:45
  being
• 8:45
  your
• 8:46
  superpower.
• 8:47
  So
• 8:48
  that
• 8:48
  is
• 8:48
  my.
• 8:49
  That's
• 8:50
  how
• 8:50
  I
• 8:50
  got
• 8:50
  into
• 8:51
  writing
• 8:52
  books.
• 8:53
  And
• 8:53
  then
• 8:54
  I
• 8:54
  had
• 8:55
  just
• 8:55
  decided
• 8:56
  I.
• 8:57
  I
• 8:57
  didn't
• 8:58
  love
• 8:58
  promoting
• 8:59
  other
• 8:59
  companies
• 9:00
  as
• 9:00
  much
• 9:00
  as
• 9:00
  I
• 9:01
  love
• 9:01
  promoting
• 9:01
  books.
• 9:02
  I
• 9:02
  love
• 9:02
  reading.
• 9:03
  I
• 9:03
  love
• 9:03
  reading
• 9:04
  to
• 9:04
  kids.
• 9:04
  I
• 9:04
  think
• 9:04
  reading
• 9:05
  is
• 9:05
  so
• 9:05
  important.
• 9:05
  And
• 9:06
  I
• 9:06
  started
• 9:06
  taking
• 9:07
  a
• 9:07
  new
• 9:07
  career
• 9:07
  path
• 9:08
  and
• 9:08
  helping
• 9:08
  market
• 9:09
  children's
• 9:09
  books
• 9:10
  first
• 9:11
  and
• 9:11
  then
• 9:11
  market
• 9:11
  all
• 9:11
  genre
• 9:12
  books.
• 9:12
  And
• 9:12
  so
• 9:13
  I
• 9:13
  really
• 9:13
  enjoy
• 9:13
  it
• 9:14
  because
• 9:14
  books
• 9:15
  are
• 9:15
  so
• 9:15
  important,
• 9:16
  especially
• 9:17
  in
• 9:17
  today's
• 9:17
  world
• 9:17
  as
• 9:18
  people
• 9:18
  are
• 9:18
  taking
• 9:19
  shortcuts.
• 9:19
  There's
• 9:20
  nothing
• 9:20
  like
• 9:20
  a
• 9:20
  good
• 9:20
  book.
• 9:22
  Fantastic.
• 9:22
  So,
• 9:23
  Ellie,
• 9:23
  do
• 9:24
  you
• 9:24
  understand
• 9:24
  what
• 9:24
  your
• 9:25
  mom
• 9:25
  actually
• 9:25
  does?
• 9:27
  Yeah.
• 9:28
  Oh,
• 9:29
  good.
• 9:29
  That's
• 9:29
  fantastic.
• 9:30
  The
• 9:30
  marketing
• 9:31
  aspect
• 9:32
  of
• 9:32
  it.
• 9:32
  Take
• 9:32
  us
• 9:33
  how
• 9:33
  you've
• 9:34
  helped
• 9:34
  yourself
• 9:35
  through
• 9:35
  your
• 9:36
  role
• 9:36
  at
• 9:36
  Yorkshire.
• 9:38
  What
• 9:38
  I
• 9:39
  do
• 9:39
  for
• 9:39
  authors
• 9:40
  is
• 9:40
  we
• 9:40
  look
• 9:40
  at
• 9:41
  authors
• 9:41
  in
• 9:41
  kind
• 9:41
  of
• 9:42
  three
• 9:42
  components.
• 9:43
  The
• 9:43
  first
• 9:43
  is
• 9:44
  hype.
• 9:44
  So
• 9:44
  it's
• 9:45
  building
• 9:45
  the
• 9:45
  hype
• 9:46
  for
• 9:46
  the
• 9:46
  book.
• 9:47
  It
• 9:47
  goes
• 9:47
  hand
• 9:47
  in
• 9:48
  hand
• 9:48
  with
• 9:48
  building
• 9:48
  credibility.
• 9:49
  And
• 9:49
  credibility
• 9:50
  is
• 9:50
  a
• 9:50
  lot
• 9:50
  of
• 9:51
  finding
• 9:51
  the
• 9:52
  right
• 9:52
  reviews
• 9:52
  that
• 9:53
  fit
• 9:53
  for
• 9:53
  authors
• 9:54
  because
• 9:54
  they
• 9:54
  need
• 9:54
  professional
• 9:55
  reviews
• 9:55
  in
• 9:56
  order
• 9:56
  to
• 9:56
  sell
• 9:56
  their
• 9:56
  books
• 9:57
  to
• 9:57
  bookstores
• 9:58
  or
• 9:58
  libraries.
• 9:59
  And
• 9:59
  it's
• 10:00
  trying
• 10:00
  to
• 10:00
  align
• 10:01
  authors
• 10:01
  up
• 10:01
  with
• 10:02
  different
• 10:02
  awards
• 10:03
  because
• 10:03
  everyone
• 10:03
  loves
• 10:04
  an
• 10:04
  authority.
• 10:05
  But
• 10:05
  to
• 10:05
  be
• 10:05
  an
• 10:05
  award
• 10:06
  winning
• 10:06
  author
• 10:06
  and
• 10:06
  to
• 10:07
  have
• 10:07
  a
• 10:07
  seal
• 10:07
  and
• 10:07
  to
• 10:08
  be
• 10:08
  able
• 10:08
  to
• 10:08
  say
• 10:08
  award
• 10:08
  winning
• 10:09
  just
• 10:09
  really
• 10:10
  helps
• 10:10
  you
• 10:10
  stand
• 10:10
  out
• 10:10
  in
• 10:11
  the
• 10:11
  marketplace.
• 10:11
  And
• 10:12
  so
• 10:12
  we
• 10:12
  do
• 10:13
  a
• 10:13
  lot
• 10:13
  of
• 10:13
  credibility
• 10:14
  building,
• 10:15
  we
• 10:15
  do
• 10:16
  a
• 10:16
  lot
• 10:16
  of
• 10:16
  hype
• 10:17
  building.
• 10:17
  And
• 10:17
  so
• 10:17
  the
• 10:18
  hype
• 10:18
  is
• 10:18
  more
• 10:18
  fun
• 10:18
  part,
• 10:19
  it's
• 10:19
  launch
• 10:19
  parties
• 10:20
  for
• 10:20
  books,
• 10:20
  it's
• 10:21
  book
• 10:21
  signings,
• 10:22
  media
• 10:23
  appearances,
• 10:24
  and
• 10:24
  then
• 10:25
  we
• 10:25
  help
• 10:25
  authors
• 10:26
  sustain
• 10:26
  their
• 10:26
  momentum.
• 10:28
  So
• 10:28
  whether
• 10:28
  that's
• 10:29
  continuing
• 10:29
  through
• 10:29
  social
• 10:30
  media
• 10:30
  or
• 10:30
  a
• 10:31
  website,
• 10:31
  or
• 10:31
  just
• 10:32
  generally
• 10:32
  guiding
• 10:33
  authors
• 10:33
  through
• 10:34
  the
• 10:34
  process,
• 10:35
  that's
• 10:35
  how
• 10:35
  it
• 10:36
  works.
• 10:36
  What's
• 10:36
  the
• 10:36
  difference
• 10:37
  between
• 10:38
  marketing
• 10:39
  and
• 10:39
  publicity?
• 10:41
  Publicity
• 10:42
  is
• 10:42
  earned
• 10:43
  media.
• 10:44
  So
• 10:45
  publicity
• 10:45
  you've
• 10:46
  never
• 10:46
  heard.
• 10:46
  Can
• 10:46
  we
• 10:46
  just
• 10:46
  say
• 10:46
  that
• 10:47
  again?
• 10:47
  Earned
• 10:48
  media.
• 10:48
  Because
• 10:49
  I've
• 10:49
  never
• 10:49
  heard.
• 10:49
  That
• 10:50
  said,
• 10:50
  I've
• 10:50
  heard
• 10:50
  media,
• 10:51
  but
• 10:51
  I've
• 10:51
  never
• 10:52
  heard
• 10:52
  earned
• 10:52
  media.
• 10:53
  So
• 10:53
  can
• 10:53
  you
• 10:53
  explain
• 10:54
  to
• 10:54
  the
• 10:55
  audience
• 10:55
  what
• 10:55
  is
• 10:55
  earned
• 10:56
  media?
• 10:58
  Earned
• 10:58
  media
• 10:58
  is
• 10:59
  media
• 10:59
  that
• 10:59
  you
• 10:59
  never
• 11:00
  pay
• 11:00
  for.
• 11:01
  There
• 11:01
  are
• 11:01
  no
• 11:02
  sponsorships
• 11:02
  involved,
• 11:03
  there's
• 11:03
  no
• 11:03
  exchanging
• 11:04
  of
• 11:04
  money.
• 11:05
  It's
• 11:05
  pitching
• 11:06
  your
• 11:06
  story
• 11:07
  to
• 11:07
  a
• 11:08
  podcast
• 11:09
  or
• 11:09
  a
• 11:09
  newspaper
• 11:10
  or
• 11:10
  a
• 11:10
  television
• 11:10
  station
• 11:11
  without
• 11:12
  putting
• 11:12
  any
• 11:13
  compensation
• 11:13
  towards
• 11:14
  that.
• 11:14
  And
• 11:14
  that
• 11:14
  is
• 11:15
  always
• 11:15
  the
• 11:16
  best
• 11:16
  type
• 11:16
  of
• 11:16
  media
• 11:17
  because
• 11:18
  the
• 11:18
  media
• 11:18
  themselves
• 11:19
  govern
• 11:20
  what
• 11:20
  they
• 11:20
  put
• 11:20
  in.
• 11:20
  And
• 11:21
  you
• 11:21
  have
• 11:21
  a
• 11:21
  good
• 11:21
  story
• 11:22
  if
• 11:22
  it
• 11:22
  gets
• 11:22
  picked
• 11:22
  up
• 11:23
  by
• 11:23
  the
• 11:23
  media.
• 11:24
  And
• 11:24
  with
• 11:24
  marketing
• 11:25
  is
• 11:25
  more
• 11:26
  leveraging
• 11:26
  different
• 11:27
  channels.
• 11:27
  It's
• 11:28
  omnichannel
• 11:29
  marketing.
• 11:29
  So
• 11:30
  you
• 11:30
  might
• 11:30
  do
• 11:31
  digital
• 11:31
  marketing
• 11:32
  through
• 11:32
  paying
• 11:33
  for
• 11:33
  Facebook
• 11:33
  ads.
• 11:34
  You
• 11:34
  can
• 11:35
  actually
• 11:35
  buy
• 11:35
  a
• 11:35
  segment
• 11:36
  on
• 11:36
  TV
• 11:36
  that
• 11:37
  says
• 11:37
  sponsored
• 11:38
  by.
• 11:38
  There's
• 11:39
  all
• 11:39
  different
• 11:39
  ways
• 11:40
  you
• 11:40
  can
• 11:40
  market
• 11:40
  your
• 11:40
  book,
• 11:41
  Amazon
• 11:41
  ads,
• 11:42
  et
• 11:43
  cetera.
• 11:43
  And
• 11:43
  so
• 11:44
  marketing
• 11:44
  is
• 11:45
  really
• 11:45
  paid.
• 11:46
  It
• 11:46
  could
• 11:46
  be
• 11:46
  a
• 11:47
  combination
• 11:47
  of
• 11:47
  paid
• 11:48
  and
• 11:48
  earned,
• 11:49
  but
• 11:50
  publicity
• 11:50
  is
• 11:50
  strictly
• 11:51
  earned.
• 11:51
  Okay,
• 11:52
  terrific.
• 11:52
  And
• 11:52
  thank
• 11:53
  you
• 11:53
  for
• 11:53
  sharing
• 11:53
  that
• 11:54
  because
• 11:55
  actually
• 11:55
  when
• 11:56
  we
• 11:56
  launched
• 11:56
  our
• 11:56
  first
• 11:57
  book,
• 11:57
  we
• 11:57
  had
• 11:58
  a
• 11:58
  lot
• 11:58
  of
• 11:58
  earned
• 11:59
  media,
• 12:00
  but
• 12:01
  I
• 12:01
  had
• 12:01
  never
• 12:02
  heard
• 12:02
  that
• 12:02
  phrase.
• 12:02
  So
• 12:03
  it's
• 12:03
  eye
• 12:03
  opening.
• 12:04
  So
• 12:04
  thank
• 12:04
  you
• 12:04
  for
• 12:05
  sharing
• 12:05
  that.
• 12:06
  And
• 12:06
  it
• 12:06
  is
• 12:06
  a
• 12:06
  little
• 12:07
  difficult
• 12:07
  right
• 12:07
  now
• 12:08
  to
• 12:08
  get
• 12:08
  earned
• 12:09
  media.
• 12:09
  There's
• 12:09
  a
• 12:09
  lot
• 12:10
  going
• 12:10
  on
• 12:10
  in
• 12:10
  the
• 12:10
  world
• 12:11
  and
• 12:11
  everyone
• 12:11
  has
• 12:12
  a
• 12:12
  story
• 12:12
  to
• 12:13
  tell.
• 12:13
  And
• 12:14
  so
• 12:14
  it's
• 12:14
  about
• 12:14
  finding.
• 12:15
  One
• 12:15
  of
• 12:15
  the
• 12:15
  things
• 12:16
  I
• 12:16
  do
• 12:16
  at
• 12:16
  Yorkshire
• 12:17
  is
• 12:17
  I
• 12:17
  help
• 12:17
  find
• 12:17
  the
• 12:17
  right
• 12:18
  hooks
• 12:19
  for
• 12:19
  authors.
• 12:20
  We
• 12:20
  don't
• 12:20
  just
• 12:20
  go
• 12:20
  out
• 12:21
  and
• 12:21
  say,
• 12:21
  hey,
• 12:21
  this
• 12:22
  local
• 12:22
  person
• 12:22
  has
• 12:22
  a
• 12:23
  new
• 12:23
  book,
• 12:23
  can
• 12:23
  you
• 12:24
  write
• 12:24
  a
• 12:24
  story
• 12:24
  about
• 12:24
  it?
• 12:25
  We
• 12:25
  find
• 12:25
  the
• 12:25
  hooks
• 12:26
  that
• 12:26
  make
• 12:26
  them
• 12:26
  exciting
• 12:27
  at
• 12:27
  that
• 12:28
  time.
• 12:29
  Excellent.
• 12:29
  Just
• 12:30
  so
• 12:30
  the
• 12:30
  audience
• 12:30
  knows,
• 12:31
  you're
• 12:32
  also
• 12:32
  an
• 12:32
  accomplished
• 12:33
  children's
• 12:33
  book
• 12:34
  author
• 12:34
  with
• 12:34
  five
• 12:35
  published
• 12:36
  children's
• 12:36
  books,
• 12:37
  including,
• 12:38
  as
• 12:38
  you
• 12:38
  talked
• 12:38
  about,
• 12:39
  multiple
• 12:39
  awards.
• 12:40
  So
• 12:40
  I
• 12:41
  want
• 12:41
  to
• 12:41
  just
• 12:41
  pick
• 12:41
  up
• 12:42
  on
• 12:42
  the
• 12:42
  significance
• 12:43
  of
• 12:43
  the
• 12:43
  awards?
• 12:44
  Because
• 12:44
  I
• 12:44
  noticed
• 12:44
  on
• 12:45
  your
• 12:45
  website
• 12:45
  there's
• 12:46
  a
• 12:46
  string
• 12:46
  of
• 12:46
  awards
• 12:47
  at
• 12:47
  the
• 12:47
  bottom
• 12:48
  of
• 12:48
  your
• 12:49
  website.
• 12:49
  One
• 12:49
  of
• 12:50
  the
• 12:50
  things
• 12:50
  I've
• 12:50
  noticed
• 12:51
  and
• 12:51
  I've
• 12:51
  had,
• 12:51
  for
• 12:51
  example,
• 12:52
  I
• 12:53
  think
• 12:53
  it's
• 12:53
  called
• 12:53
  Mom's
• 12:54
  Choice
• 12:54
  Awards.
• 12:56
  So
• 12:56
  now
• 12:57
  we
• 12:57
  know
• 12:57
  there's
• 12:58
  earned.
• 12:59
  You
• 12:59
  called
• 12:59
  it
• 13:00
  earned
• 13:00
  media,
• 13:01
  and
• 13:01
  then
• 13:02
  there's
• 13:02
  marketing,
• 13:03
  where
• 13:03
  you
• 13:03
  pay
• 13:04
  for
• 13:04
  the
• 13:04
  media.
• 13:05
  I've
• 13:05
  noticed
• 13:05
  some
• 13:05
  of
• 13:06
  these
• 13:06
  awards
• 13:07
  is
• 13:08
  that
• 13:08
  you
• 13:08
  have
• 13:09
  to
• 13:09
  pay
• 13:10
  to
• 13:10
  play.
• 13:11
  Tell
• 13:12
  us
• 13:12
  about.
• 13:12
  Are
• 13:13
  most
• 13:13
  of
• 13:13
  the
• 13:13
  awards
• 13:14
  for
• 13:15
  children's
• 13:15
  book
• 13:16
  authors?
• 13:16
  Do
• 13:17
  they
• 13:17
  have
• 13:17
  to
• 13:17
  pay
• 13:17
  to
• 13:18
  play?
• 13:19
  First
• 13:20
  of
• 13:20
  all,
• 13:20
  I
• 13:20
  would
• 13:21
  say
• 13:21
  don't
• 13:21
  ever
• 13:22
  discount
• 13:22
  an
• 13:22
  award
• 13:23
  because
• 13:23
  it's
• 13:23
  pay
• 13:23
  to
• 13:23
  play.
• 13:24
  What
• 13:24
  you're
• 13:25
  paying
• 13:25
  for
• 13:25
  is
• 13:26
  the
• 13:26
  time
• 13:26
  that
• 13:26
  it
• 13:27
  takes
• 13:27
  somebody
• 13:28
  on
• 13:28
  staff
• 13:28
  to
• 13:29
  read
• 13:29
  it,
• 13:29
  the
• 13:30
  time
• 13:30
  and
• 13:30
  the
• 13:30
  resources.
• 13:31
  So
• 13:32
  we
• 13:32
  never
• 13:32
  want
• 13:32
  to
• 13:32
  undervalue
• 13:33
  anyone's
• 13:33
  time.
• 13:34
  But
• 13:35
  that
• 13:35
  being
• 13:35
  said,
• 13:35
  there
• 13:36
  are
• 13:36
  a
• 13:36
  lot
• 13:36
  of
• 13:36
  awards
• 13:37
  out
• 13:37
  there
• 13:37
  that
• 13:38
  unfortunately,
• 13:39
  you
• 13:39
  give
• 13:39
  them
• 13:39
  50
• 13:40
  or
• 13:40
  $100
• 13:40
  and
• 13:41
  you
• 13:41
  always
• 13:41
  get
• 13:41
  the
• 13:41
  participation
• 13:42
  trophy.
• 13:43
  There's
• 13:44
  a
• 13:44
  lot
• 13:44
  that
• 13:44
  try
• 13:44
  and
• 13:44
  prey
• 13:45
  on
• 13:45
  new
• 13:45
  authors.
• 13:46
  And
• 13:46
  I
• 13:46
  always,
• 13:46
  personally
• 13:47
  and
• 13:47
  through
• 13:48
  my
• 13:48
  job,
• 13:48
  work
• 13:48
  with
• 13:48
  trusted
• 13:49
  award
• 13:49
  companies
• 13:50
  that
• 13:50
  don't
• 13:51
  give
• 13:51
  everyone
• 13:51
  the
• 13:51
  participation
• 13:52
  trophy.
• 13:53
  We
• 13:53
  know
• 13:53
  that
• 13:54
  if
• 13:54
  we
• 13:54
  enter
• 13:54
  our
• 13:54
  authors
• 13:55
  in
• 13:55
  five
• 13:55
  awards,
• 13:56
  they're
• 13:56
  not
• 13:56
  going
• 13:57
  to
• 13:57
  win
• 13:57
  all
• 13:57
  five.
• 13:58
  Our
• 13:58
  hope
• 13:58
  is
• 13:58
  that
• 13:58
  they'll
• 13:59
  win
• 13:59
  one
• 13:59
  or
• 13:59
  two.
• 14:00
  Right.
• 14:00
  And
• 14:01
  with
• 14:01
  awards,
• 14:01
  it's
• 14:01
  also
• 14:01
  about
• 14:02
  placing
• 14:02
  authors
• 14:03
  in
• 14:03
  the
• 14:03
  right
• 14:03
  category.
• 14:04
  For
• 14:04
  example,
• 14:05
  I
• 14:05
  wouldn't
• 14:05
  put
• 14:06
  myself
• 14:06
  for
• 14:06
  my
• 14:07
  next
• 14:07
  book
• 14:07
  being
• 14:08
  middle.
• 14:08
  I
• 14:08
  wouldn't
• 14:09
  put
• 14:09
  myself
• 14:09
  in
• 14:09
  the
• 14:09
  picture
• 14:10
  book
• 14:10
  category.
• 14:10
  I
• 14:10
  would
• 14:11
  maybe
• 14:11
  put
• 14:11
  my
• 14:11
  book
• 14:11
  in
• 14:11
  the
• 14:12
  sibling
• 14:12
  relationships
• 14:13
  category.
• 14:14
  So
• 14:14
  it's
• 14:14
  finding
• 14:14
  the
• 14:14
  right
• 14:15
  category,
• 14:16
  doing
• 14:16
  a
• 14:16
  lot
• 14:16
  of
• 14:17
  research
• 14:17
  out
• 14:17
  there,
• 14:18
  even
• 14:18
  checking
• 14:19
  the
• 14:19
  Better
• 14:19
  Business
• 14:19
  Bureau,
• 14:20
  because
• 14:20
  there
• 14:20
  are
• 14:21
  a
• 14:21
  lot
• 14:21
  of
• 14:21
  scams
• 14:22
  and
• 14:22
  red
• 14:22
  flags.
• 14:23
  Thank
• 14:23
  you
• 14:23
  for
• 14:24
  sharing
• 14:24
  that.
• 14:24
  Because
• 14:24
  I
• 14:25
  just
• 14:25
  want
• 14:25
  people
• 14:25
  to
• 14:26
  understand
• 14:26
  that
• 14:27
  it's
• 14:27
  interesting
• 14:28
  when
• 14:28
  I
• 14:28
  see
• 14:28
  these
• 14:29
  awards
• 14:29
  and
• 14:29
  I
• 14:29
  always
• 14:30
  try
• 14:30
  and
• 14:30
  get
• 14:31
  just
• 14:32
  a
• 14:32
  little
• 14:32
  more
• 14:32
  background.
• 14:33
  And
• 14:33
  I'm
• 14:33
  glad
• 14:34
  you
• 14:34
  said
• 14:34
  that.
• 14:35
  Sometimes
• 14:35
  you
• 14:36
  have
• 14:36
  to
• 14:36
  understand
• 14:37
  that
• 14:37
  someone's
• 14:38
  doing
• 14:38
  the
• 14:38
  work
• 14:38
  to
• 14:39
  actually
• 14:40
  certify
• 14:41
  yourself
• 14:42
  as
• 14:42
  a
• 14:42
  children's
• 14:43
  book
• 14:43
  author.
• 14:44
  And
• 14:44
  like
• 14:44
  you
• 14:45
  said,
• 14:45
  you
• 14:45
  need
• 14:45
  to
• 14:45
  be
• 14:45
  in
• 14:46
  the
• 14:46
  right
• 14:46
  category.
• 14:47
  Thank
• 14:47
  you
• 14:48
  for
• 14:48
  that.
• 14:49
  Sure.
• 14:50
  I
• 14:50
  want
• 14:50
  to
• 14:51
  delve
• 14:51
  into
• 14:51
  your
• 14:52
  book
• 14:53
  because
• 14:53
  you
• 14:53
  mentioned.
• 14:53
  And
• 14:54
  this
• 14:54
  is
• 14:54
  fun
• 14:54
  having
• 14:55
  Ellie
• 14:55
  here
• 14:55
  because
• 14:56
  you
• 14:56
  mentioned
• 14:57
  you're
• 14:57
  not
• 14:57
  a
• 14:57
  middle
• 14:58
  child
• 14:59
  and.
• 14:59
  But
• 14:59
  you're
• 15:00
  the
• 15:00
  proud
• 15:00
  mother
• 15:01
  of
• 15:01
  a
• 15:01
  middle
• 15:02
  child.
• 15:03
  So
• 15:04
  you
• 15:04
  know
• 15:05
  your
• 15:05
  mom,
• 15:05
  Fraudy
• 15:06
  Allie.
• 15:07
  Yeah.
• 15:08
  Oh,
• 15:08
  good.
• 15:09
  Before
• 15:09
  we
• 15:09
  get
• 15:10
  into
• 15:10
  the
• 15:10
  details
• 15:11
  of
• 15:11
  your
• 15:11
  book
• 15:12
  being
• 15:12
  middle
• 15:12
  and
• 15:13
  your
• 15:13
  children's
• 15:14
  book
• 15:14
  authorship,
• 15:15
  can
• 15:15
  you
• 15:15
  tell
• 15:15
  us,
• 15:17
  Laurie,
• 15:17
  what
• 15:17
  it
• 15:18
  means
• 15:18
  to
• 15:18
  be
• 15:19
  a
• 15:19
  children's
• 15:20
  book?
• 15:20
  Author,
• 15:20
  what
• 15:21
  does
• 15:21
  it
• 15:21
  mean
• 15:21
  to
• 15:21
  you?
• 15:23
  It's
• 15:23
  been
• 15:23
  one
• 15:24
  of
• 15:24
  the
• 15:24
  greatest
• 15:24
  books
• 15:25
  honors
• 15:25
  of
• 15:25
  my
• 15:25
  life
• 15:26
  to
• 15:26
  be
• 15:26
  able
• 15:26
  to
• 15:27
  go
• 15:27
  out
• 15:27
  into
• 15:27
  the
• 15:27
  community
• 15:28
  and
• 15:29
  read
• 15:29
  into
• 15:30
  schools
• 15:30
  and
• 15:30
  bookstores
• 15:31
  and
• 15:31
  see
• 15:32
  kids
• 15:32
  reading
• 15:32
  my
• 15:32
  book
• 15:33
  and
• 15:33
  it
• 15:34
  not
• 15:34
  just
• 15:34
  being
• 15:34
  entertaining
• 15:35
  for
• 15:35
  them,
• 15:35
  but
• 15:36
  also
• 15:36
  making
• 15:36
  a
• 15:36
  difference
• 15:37
  in
• 15:37
  how
• 15:37
  they
• 15:37
  view
• 15:37
  themselves
• 15:38
  and
• 15:38
  how
• 15:38
  they
• 15:39
  view
• 15:39
  the
• 15:39
  world.
• 15:40
  I
• 15:40
  saw
• 15:40
  firsthand
• 15:41
  with
• 15:41
  my
• 15:41
  first
• 15:42
  daughter
• 15:43
  how
• 15:43
  the
• 15:44
  book
• 15:44
  about
• 15:44
  her
• 15:45
  being
• 15:45
  small
• 15:46
  completely
• 15:46
  changed
• 15:47
  her
• 15:47
  outlook
• 15:47
  on
• 15:47
  life
• 15:48
  and
• 15:48
  made
• 15:48
  her
• 15:48
  feel
• 15:48
  better.
• 15:49
  And
• 15:50
  that
• 15:50
  was
• 15:50
  my
• 15:50
  goal,
• 15:50
  that's
• 15:51
  my
• 15:51
  goal
• 15:51
  in
• 15:51
  all
• 15:51
  my
• 15:52
  books,
• 15:52
  to
• 15:53
  give
• 15:53
  kids
• 15:54
  a
• 15:54
  clearer
• 15:54
  picture
• 15:54
  of
• 15:54
  the
• 15:55
  world
• 15:55
  around
• 15:55
  them.
• 15:56
  I
• 15:56
  write
• 15:56
  rhyming
• 15:57
  lesson
• 15:57
  based
• 15:58
  books,
• 15:58
  so
• 15:58
  a
• 15:58
  lot
• 15:58
  of
• 15:59
  my
• 15:59
  books
• 15:59
  also
• 15:59
  have
• 16:00
  lessons
• 16:01
  in
• 16:01
  them
• 16:01
  that
• 16:02
  kids
• 16:02
  can
• 16:02
  learn
• 16:02
  in
• 16:03
  a
• 16:03
  gentle
• 16:03
  way.
• 16:04
  It's
• 16:05
  fantastic
• 16:05
  that
• 16:06
  you
• 16:06
  were
• 16:06
  inspired
• 16:08
  to
• 16:09
  get
• 16:09
  off
• 16:09
  the
• 16:09
  couch
• 16:10
  and
• 16:10
  help
• 16:10
  your
• 16:11
  oldest
• 16:12
  daughter
• 16:12
  understand
• 16:13
  what
• 16:13
  was
• 16:14
  going
• 16:14
  on.
• 16:14
  And
• 16:14
  it's
• 16:15
  interesting
• 16:15
  because
• 16:15
  I
• 16:15
  was
• 16:16
  very
• 16:16
  fortunate.
• 16:17
  I've
• 16:18
  come
• 16:18
  out
• 16:18
  children's
• 16:19
  book
• 16:19
  authorships
• 16:20
  differently
• 16:20
  and
• 16:21
  Ellie,
• 16:21
  you
• 16:21
  might
• 16:21
  appreciate
• 16:22
  this.
• 16:22
  My
• 16:23
  oldest
• 16:23
  granddaughter
• 16:24
  and
• 16:25
  I,
• 16:26
  we
• 16:26
  have
• 16:27
  had
• 16:27
  a
• 16:27
  home
• 16:27
  in
• 16:28
  the
• 16:28
  Rocky
• 16:28
  Mountains.
• 16:29
  So
• 16:29
  her
• 16:29
  and
• 16:29
  I
• 16:29
  would
• 16:30
  go
• 16:30
  to
• 16:30
  the
• 16:30
  Rocky
• 16:30
  Mountains
• 16:31
  and
• 16:31
  I
• 16:32
  taught
• 16:32
  her
• 16:32
  how
• 16:32
  to
• 16:32
  ski
• 16:33
  and
• 16:33
  snowshoe
• 16:34
  and
• 16:35
  mountain
• 16:35
  bike
• 16:36
  and
• 16:36
  all
• 16:36
  those
• 16:36
  kind
• 16:36
  of
• 16:37
  things.
• 16:37
  And
• 16:38
  we
• 16:38
  had
• 16:38
  so
• 16:39
  many
• 16:39
  adventures
• 16:40
  that
• 16:41
  eventually
• 16:42
  she
• 16:43
  said,
• 16:43
  papa,
• 16:45
  we've
• 16:45
  got
• 16:45
  to
• 16:45
  write
• 16:46
  a
• 16:46
  children's
• 16:46
  book.
• 16:47
  And
• 16:48
  what
• 16:48
  triggered
• 16:49
  it
• 16:49
  all
• 16:49
  was
• 16:50
  her
• 16:50
  daycare
• 16:51
  used
• 16:51
  to
• 16:52
  send
• 16:52
  her.
• 16:53
  They
• 16:53
  would
• 16:53
  give
• 16:53
  them
• 16:53
  a
• 16:54
  plushie,
• 16:54
  it
• 16:55
  was
• 16:55
  either
• 16:55
  a
• 16:55
  rabbit
• 16:56
  or
• 16:56
  a
• 16:57
  bear.
• 16:57
  And
• 16:58
  then
• 16:58
  they
• 16:58
  got
• 16:58
  to
• 16:59
  bring
• 16:59
  a
• 16:59
  suitcase
• 17:00
  and
• 17:00
  we
• 17:00
  would
• 17:00
  go
• 17:00
  on
• 17:01
  a
• 17:01
  trip.
• 17:01
  And
• 17:01
  when
• 17:01
  she
• 17:02
  came
• 17:02
  back
• 17:02
  to
• 17:02
  her
• 17:03
  daycare,
• 17:03
  she
• 17:03
  got
• 17:03
  to
• 17:04
  tell
• 17:04
  the
• 17:04
  stories
• 17:05
  or
• 17:05
  the
• 17:05
  adventures
• 17:06
  of
• 17:06
  what
• 17:06
  happened
• 17:07
  with
• 17:08
  Georgia
• 17:08
  the
• 17:08
  rabbit
• 17:09
  or
• 17:09
  George
• 17:10
  the
• 17:10
  bear.
• 17:11
  So
• 17:11
  we
• 17:12
  had
• 17:12
  a
• 17:12
  lot
• 17:12
  of
• 17:12
  fun
• 17:12
  doing
• 17:13
  that
• 17:13
  and
• 17:13
  of
• 17:13
  course
• 17:14
  we
• 17:14
  took
• 17:14
  a
• 17:14
  lot
• 17:14
  of
• 17:14
  pictures.
• 17:15
  But
• 17:16
  when
• 17:16
  she
• 17:16
  got
• 17:16
  older,
• 17:17
  of
• 17:17
  course
• 17:17
  she
• 17:17
  didn't
• 17:17
  go
• 17:18
  to
• 17:18
  daycare
• 17:18
  anymore.
• 17:19
  And
• 17:19
  so
• 17:19
  we
• 17:19
  had
• 17:19
  to
• 17:20
  come
• 17:20
  up
• 17:20
  with
• 17:20
  our
• 17:20
  own
• 17:21
  character.
• 17:22
  So
• 17:23
  she
• 17:23
  inspired
• 17:24
  that.
• 17:24
  So
• 17:24
  we
• 17:24
  ended
• 17:25
  up
• 17:25
  actually
• 17:26
  writing
• 17:26
  our
• 17:26
  own
• 17:27
  book
• 17:27
  together
• 17:27
  called
• 17:28
  Caboose
• 17:28
  the
• 17:29
  Rocky
• 17:29
  Mountain
• 17:29
  Bear.
• 17:30
  And
• 17:30
  my
• 17:31
  granddaughter
• 17:31
  Kira
• 17:32
  is
• 17:33
  a
• 17:33
  co
• 17:33
  author
• 17:33
  of
• 17:34
  the
• 17:34
  book.
• 17:35
  Congratulations
• 17:36
  to
• 17:37
  you
• 17:37
  both.
• 17:37
  I
• 17:37
  signed
• 17:37
  the
• 17:37
  best
• 17:38
  books
• 17:38
  come
• 17:38
  out
• 17:38
  of
• 17:39
  personal
• 17:40
  experiences,
• 17:41
  not
• 17:41
  just
• 17:42
  looking
• 17:42
  at
• 17:42
  the
• 17:42
  marketplace
• 17:43
  and
• 17:43
  saying,
• 17:44
  okay,
• 17:44
  there
• 17:45
  people
• 17:45
  are
• 17:45
  looking
• 17:46
  for
• 17:46
  middle
• 17:47
  grade
• 17:47
  books
• 17:47
  right
• 17:48
  now
• 17:48
  about
• 17:48
  mysteries
• 17:49
  and
• 17:49
  then
• 17:49
  having
• 17:50
  to
• 17:50
  fit
• 17:50
  your
• 17:50
  book
• 17:51
  into
• 17:51
  that
• 17:51
  category.
• 17:52
  I
• 17:52
  find
• 17:52
  the
• 17:52
  best
• 17:52
  books
• 17:53
  come
• 17:53
  from
• 17:53
  your
• 17:53
  heart.
• 17:54
  And
• 17:54
  I
• 17:54
  couldn't
• 17:55
  agree
• 17:55
  with
• 17:55
  you
• 17:55
  more
• 17:56
  because
• 17:57
  not
• 17:57
  only
• 17:58
  she
• 17:58
  inspired
• 17:59
  me,
• 18:00
  my
• 18:00
  wife
• 18:00
  and
• 18:00
  I
• 18:00
  always
• 18:01
  said
• 18:02
  even
• 18:02
  from
• 18:02
  when
• 18:02
  she
• 18:02
  was
• 18:03
  a,
• 18:03
  like
• 18:04
  I
• 18:05
  an
• 18:05
  infant,
• 18:06
  she
• 18:06
  had
• 18:06
  an
• 18:06
  old
• 18:07
  soul.
• 18:07
  And
• 18:08
  so
• 18:09
  she
• 18:09
  inspired
• 18:10
  me
• 18:11
  and
• 18:11
  that.
• 18:12
  And
• 18:12
  then
• 18:12
  she
• 18:12
  inspired
• 18:13
  her
• 18:13
  cousins
• 18:14
  and
• 18:14
  sister
• 18:15
  and
• 18:15
  we
• 18:16
  ended
• 18:16
  up
• 18:16
  writing
• 18:17
  38
• 18:17
  children's
• 18:18
  book
• 18:18
  in
• 18:18
  our
• 18:18
  book
• 18:18
  series,
• 18:19
  the
• 18:19
  Adventures
• 18:20
  of
• 18:20
  Caboose
• 18:21
  the
• 18:21
  Rocky
• 18:22
  Mountain
• 18:22
  Bear.
• 18:22
  Yeah,
• 18:23
  incredible.
• 18:24
  And
• 18:25
  as
• 18:26
  Laurie,
• 18:26
  you
• 18:26
  can't
• 18:27
  bring
• 18:27
  them
• 18:27
  all
• 18:27
  to
• 18:27
  print
• 18:28
  at
• 18:28
  once
• 18:28
  because
• 18:29
  even
• 18:29
  if
• 18:29
  you're
• 18:29
  an
• 18:29
  indie
• 18:30
  publisher,
• 18:30
  it's
• 18:31
  still
• 18:31
  a
• 18:31
  very
• 18:31
  expensive
• 18:32
  thing
• 18:32
  to
• 18:32
  do.
• 18:33
  And
• 18:34
  so
• 18:34
  we
• 18:34
  just
• 18:34
  launched
• 18:35
  her
• 18:35
  second
• 18:35
  book,
• 18:36
  which
• 18:36
  is
• 18:36
  called
• 18:36
  Hijinks
• 18:37
  from
• 18:37
  the
• 18:38
  Big
• 18:39
  Head
• 18:39
  Folk
• 18:39
  Music
• 18:40
  Festival.
• 18:41
  And
• 18:41
  the
• 18:41
  reason
• 18:41
  I
• 18:41
  mention
• 18:42
  this
• 18:42
  is
• 18:43
  because
• 18:43
  our
• 18:43
  middle
• 18:44
  granddaughter
• 18:45
  Bailey
• 18:46
  chose
• 18:47
  she
• 18:47
  wanted
• 18:47
  to
• 18:48
  be
• 18:48
  Bailey
• 18:48
  the
• 18:48
  Beaver.
• 18:49
  And
• 18:49
  this
• 18:49
  is
• 18:49
  actually
• 18:50
  Kira,
• 18:51
  who's
• 18:51
  Caboose
• 18:52
  in
• 18:52
  the
• 18:52
  book.
• 18:53
  It
• 18:53
  was
• 18:53
  inspired
• 18:54
  from
• 18:54
  a
• 18:54
  true
• 18:55
  weekend
• 18:56
  at
• 18:57
  a
• 18:57
  folk
• 18:58
  music
• 18:58
  festival
• 18:58
  in
• 18:59
  the
• 18:59
  Rocky
• 18:59
  Mountains.
• 19:00
  So
• 19:01
  we'll
• 19:02
  have
• 19:02
  to
• 19:02
  get
• 19:02
  that
• 19:02
  for
• 19:02
  my
• 19:02
  3
• 19:03
  year
• 19:03
  old.
• 19:03
  We
• 19:04
  had
• 19:04
  so
• 19:04
  much
• 19:05
  fun
• 19:05
  doing
• 19:05
  it.
• 19:06
  What
• 19:06
  we've
• 19:06
  done
• 19:07
  with
• 19:07
  about
• 19:07
  half
• 19:08
  of
• 19:08
  our
• 19:08
  books,
• 19:08
  and
• 19:09
  just
• 19:09
  to
• 19:09
  share
• 19:09
  this
• 19:09
  with
• 19:10
  Ellie,
• 19:10
  is
• 19:11
  we've
• 19:11
  actually
• 19:12
  turned
• 19:12
  about
• 19:13
  half
• 19:13
  of
• 19:13
  the
• 19:14
  stories
• 19:14
  we've
• 19:14
  written
• 19:15
  into
• 19:16
  audiobooks
• 19:18
  so
• 19:18
  we
• 19:18
  could
• 19:18
  capture
• 19:19
  the
• 19:19
  young
• 19:19
  voices
• 19:20
  before
• 19:22
  they
• 19:22
  get
• 19:22
  too
• 19:22
  old.
• 19:23
  I
• 19:23
  just
• 19:23
  thought
• 19:24
  I'd
• 19:24
  share
• 19:24
  that
• 19:24
  with
• 19:25
  you.
• 19:25
  So
• 19:25
  as
• 19:25
  a
• 19:26
  published
• 19:27
  book
• 19:27
  author,
• 19:27
  so
• 19:27
  tell
• 19:28
  us
• 19:28
  a
• 19:28
  little
• 19:28
  bit
• 19:28
  about.
• 19:29
  And
• 19:29
  because
• 19:30
  of
• 19:30
  your
• 19:30
  background
• 19:31
  with
• 19:31
  your
• 19:31
  Yorkshire
• 19:33
  publishing,
• 19:34
  but
• 19:34
  tell
• 19:35
  us
• 19:35
  about,
• 19:36
  are
• 19:36
  you
• 19:36
  doing
• 19:36
  print
• 19:37
  on
• 19:37
  demand
• 19:38
  or
• 19:39
  tell
• 19:39
  us
• 19:39
  a
• 19:39
  little
• 19:40
  bit
• 19:40
  about
• 19:40
  that.
• 19:41
  So
• 19:42
  for
• 19:42
  the
• 19:42
  last
• 19:42
  four
• 19:43
  books,
• 19:43
  I've
• 19:44
  been
• 19:44
  with
• 19:44
  a
• 19:44
  hybrid
• 19:44
  publisher.
• 19:45
  I
• 19:45
  worked
• 19:45
  with
• 19:45
  mascot
• 19:46
  books.
• 19:46
  I
• 19:47
  really
• 19:47
  enjoyed
• 19:47
  working
• 19:47
  with
• 19:48
  them.
• 19:48
  It
• 19:48
  was
• 19:49
  a
• 19:49
  big
• 19:49
  stepping
• 19:49
  stone
• 19:50
  for
• 19:50
  me
• 19:50
  in
• 19:51
  helping
• 19:51
  me
• 19:51
  to
• 19:51
  achieve
• 19:52
  my
• 19:52
  goal
• 19:52
  of
• 19:52
  having
• 19:53
  a
• 19:53
  traditionally
• 19:54
  published
• 19:54
  book.
• 19:55
  So
• 19:55
  that
• 19:55
  is
• 19:55
  what
• 19:55
  I'm
• 19:56
  working
• 19:56
  with
• 19:56
  Yorkshire
• 19:56
  on.
• 19:57
  And
• 19:57
  so
• 19:58
  the
• 19:58
  audience
• 19:58
  knows
• 19:58
  a
• 19:59
  traditionally
• 19:59
  published
• 20:00
  book
• 20:00
  is
• 20:00
  where
• 20:01
  a
• 20:01
  publisher
• 20:02
  loves
• 20:02
  what
• 20:02
  you're
• 20:03
  doing
• 20:03
  and
• 20:03
  they
• 20:03
  take
• 20:04
  the
• 20:04
  risk
• 20:04
  and
• 20:04
  they
• 20:04
  take
• 20:05
  the
• 20:05
  chance
• 20:05
  on
• 20:05
  you.
• 20:06
  You're
• 20:06
  not
• 20:07
  upfronting
• 20:07
  any
• 20:07
  costs
• 20:08
  and
• 20:08
  you're
• 20:09
  getting
• 20:09
  paid
• 20:09
  on
• 20:10
  the
• 20:10
  back
• 20:10
  end
• 20:10
  a
• 20:11
  portion
• 20:11
  of
• 20:12
  sales.
• 20:13
  With
• 20:13
  hybrid,
• 20:14
  what
• 20:14
  usually
• 20:15
  happens
• 20:15
  is
• 20:15
  you
• 20:16
  invest
• 20:16
  a
• 20:16
  certain
• 20:16
  amount
• 20:17
  of
• 20:17
  money
• 20:17
  into
• 20:17
  your
• 20:18
  book
• 20:18
  and
• 20:18
  you
• 20:19
  also
• 20:19
  get
• 20:19
  a
• 20:19
  portion
• 20:20
  of
• 20:20
  sales.
• 20:21
  It
• 20:21
  tends
• 20:21
  to
• 20:22
  be
• 20:22
  difficult
• 20:23
  to
• 20:23
  get
• 20:24
  a
• 20:24
  traditional
• 20:24
  publisher.
• 20:25
  You
• 20:25
  can
• 20:25
  get
• 20:26
  that
• 20:26
  through
• 20:26
  just
• 20:27
  your
• 20:27
  own
• 20:27
  research
• 20:28
  and
• 20:28
  pitching
• 20:28
  or
• 20:29
  through
• 20:29
  a
• 20:29
  literary
• 20:30
  agent.
• 20:30
  And
• 20:31
  I
• 20:31
  was
• 20:31
  fortunate
• 20:32
  enough
• 20:32
  that
• 20:33
  I
• 20:33
  owned
• 20:34
  my
• 20:34
  own
• 20:34
  company
• 20:35
  where
• 20:35
  I
• 20:35
  helped
• 20:35
  children's
• 20:36
  book
• 20:36
  authors
• 20:37
  promote
• 20:38
  their
• 20:38
  books.
• 20:39
  And
• 20:39
  I
• 20:39
  had
• 20:39
  connected
• 20:40
  with
• 20:40
  Yorkshire
• 20:41
  and
• 20:41
  the
• 20:41
  timing
• 20:42
  was
• 20:42
  just.
• 20:42
  Was
• 20:43
  perfect
• 20:44
  right
• 20:44
  now.
• 20:44
  Do
• 20:44
  you
• 20:45
  primarily
• 20:46
  do
• 20:47
  what
• 20:47
  with
• 20:47
  mascot
• 20:48
  books?
• 20:48
  They're
• 20:48
  a
• 20:48
  hybrid
• 20:49
  book
• 20:50
  publishing
• 20:50
  service.
• 20:51
  Yes.
• 20:52
  Okay.
• 20:52
  Okay.
• 20:53
  And
• 20:53
  right
• 20:54
  now
• 20:54
  I
• 20:54
  was
• 20:54
  looking
• 20:55
  at
• 20:56
  your
• 20:56
  books
• 20:57
  and
• 20:57
  I
• 20:57
  noticed
• 20:58
  that
• 20:58
  with
• 20:58
  your
• 20:59
  five
• 20:59
  books,
• 21:00
  four
• 21:00
  you
• 21:00
  used
• 21:01
  the
• 21:01
  same
• 21:01
  illustrator
• 21:03
  and
• 21:03
  one
• 21:04
  you
• 21:04
  used
• 21:05
  a
• 21:05
  different
• 21:06
  illustrator.
• 21:06
  So
• 21:07
  can
• 21:07
  you
• 21:07
  give
• 21:07
  us
• 21:07
  a
• 21:07
  little
• 21:08
  bit
• 21:08
  of
• 21:08
  the
• 21:08
  background
• 21:09
  behind
• 21:09
  the
• 21:10
  illustrators.
• 21:12
  So
• 21:12
  for
• 21:12
  the
• 21:12
  first
• 21:12
  book,
• 21:13
  being
• 21:13
  small,
• 21:14
  I
• 21:14
  didn't
• 21:14
  know
• 21:14
  a
• 21:14
  lot
• 21:15
  about
• 21:15
  the
• 21:15
  process.
• 21:16
  And
• 21:16
  so
• 21:16
  when
• 21:16
  I
• 21:16
  was
• 21:16
  working
• 21:17
  with
• 21:17
  Mascot,
• 21:18
  I
• 21:18
  told
• 21:18
  them
• 21:19
  what
• 21:19
  kind
• 21:19
  of
• 21:19
  illustrations
• 21:20
  I
• 21:20
  was
• 21:20
  looking
• 21:21
  for.
• 21:21
  Whimsical,
• 21:22
  colorful,
• 21:23
  not
• 21:23
  cartoony.
• 21:24
  And
• 21:25
  I
• 21:25
  looked
• 21:26
  at
• 21:26
  a
• 21:26
  portfolio
• 21:26
  of
• 21:27
  about
• 21:27
  50
• 21:27
  illustrators
• 21:28
  and
• 21:28
  we
• 21:28
  dwiddle
• 21:29
  it
• 21:29
  down
• 21:30
  and
• 21:30
  then
• 21:30
  we
• 21:30
  would
• 21:31
  have
• 21:31
  the
• 21:31
  illustrators
• 21:31
  do
• 21:32
  a
• 21:32
  test
• 21:32
  sketch
• 21:33
  and
• 21:33
  then
• 21:33
  from
• 21:33
  there
• 21:34
  color
• 21:34
  it.
• 21:35
  So
• 21:35
  we'd.
• 21:35
  I'd
• 21:35
  ultimately
• 21:36
  look
• 21:36
  at
• 21:36
  about
• 21:36
  three
• 21:36
  different
• 21:37
  color
• 21:37
  sketches
• 21:38
  of
• 21:38
  whatever
• 21:39
  scene
• 21:39
  I
• 21:39
  felt
• 21:39
  was
• 21:40
  Goodwood
• 21:40
  depicted
• 21:41
  the
• 21:41
  best
• 21:41
  in
• 21:41
  the
• 21:41
  book.
• 21:42
  And
• 21:43
  Vanessa
• 21:44
  Alexandri
• 21:44
  just
• 21:45
  seemed
• 21:46
  to
• 21:46
  capture
• 21:46
  everything
• 21:47
  I
• 21:47
  wanted
• 21:47
  in
• 21:47
  my
• 21:47
  book.
• 21:48
  I
• 21:48
  always
• 21:48
  wanted
• 21:49
  to
• 21:49
  work
• 21:49
  with
• 21:50
  an
• 21:50
  illustrator
• 21:51
  like
• 21:51
  her,
• 21:51
  and
• 21:51
  I'm
• 21:51
  honored
• 21:52
  to
• 21:52
  do
• 21:52
  that.
• 21:52
  The
• 21:53
  reason
• 21:53
  I
• 21:53
  didn't
• 21:54
  work
• 21:54
  with
• 21:54
  her
• 21:54
  for
• 21:55
  my
• 21:55
  other
• 21:55
  book
• 21:56
  called
• 21:56
  the
• 21:56
  Adventures
• 21:57
  of
• 21:57
  Lefty
• 21:57
  and
• 21:58
  the
• 21:58
  Windy
• 21:58
  City,
• 21:59
  is
• 21:59
  because
• 22:00
  I
• 22:00
  was
• 22:00
  looking
• 22:00
  for
• 22:00
  more
• 22:01
  of
• 22:01
  a
• 22:01
  graphic
• 22:02
  style
• 22:02
  illustration.
• 22:03
  And
• 22:03
  so
• 22:04
  it
• 22:04
  was
• 22:04
  interesting
• 22:05
  how
• 22:05
  it
• 22:05
  came
• 22:05
  to
• 22:05
  be.
• 22:06
  I
• 22:06
  was
• 22:06
  over
• 22:07
  at
• 22:07
  a
• 22:07
  friend's
• 22:07
  house
• 22:08
  and
• 22:08
  our
• 22:09
  kids
• 22:09
  were
• 22:09
  playing
• 22:09
  in
• 22:09
  the
• 22:09
  playroom
• 22:10
  and
• 22:11
  she
• 22:11
  had
• 22:11
  a
• 22:11
  chalkboard
• 22:12
  wall
• 22:13
  and
• 22:13
  there
• 22:13
  was
• 22:13
  an
• 22:13
  awesome
• 22:14
  picture
• 22:14
  of
• 22:15
  Elsa
• 22:15
  and
• 22:15
  Anna.
• 22:16
  And
• 22:16
  it
• 22:16
  was
• 22:16
  like
• 22:17
  drawn,
• 22:17
  it
• 22:17
  was
• 22:18
  hand
• 22:18
  drawn
• 22:18
  and
• 22:18
  it
• 22:18
  was
• 22:19
  cartoonish
• 22:19
  style.
• 22:20
  And
• 22:20
  I
• 22:20
  said,
• 22:21
  who
• 22:21
  did
• 22:21
  that?
• 22:22
  And
• 22:22
  she
• 22:22
  said,
• 22:22
  it
• 22:22
  was
• 22:23
  my
• 22:23
  father.
• 22:24
  And
• 22:24
  she
• 22:25
  connected
• 22:25
  me
• 22:25
  with
• 22:25
  him.
• 22:26
  He's
• 22:26
  a
• 22:26
  retired.
• 22:26
  His
• 22:27
  name
• 22:27
  is
• 22:27
  Ken
• 22:27
  Vidro.
• 22:28
  He's
• 22:28
  amazing.
• 22:29
  He's
• 22:29
  a
• 22:29
  retired
• 22:30
  elementary
• 22:30
  school
• 22:31
  art
• 22:31
  teacher
• 22:31
  and
• 22:31
  he
• 22:32
  lives
• 22:32
  in
• 22:32
  Michigan.
• 22:33
  And
• 22:33
  working
• 22:33
  with
• 22:34
  him
• 22:34
  was
• 22:34
  a
• 22:34
  dream
• 22:35
  as
• 22:35
  well
• 22:35
  because
• 22:36
  this
• 22:36
  was
• 22:36
  his
• 22:36
  first
• 22:37
  book
• 22:37
  and
• 22:37
  it
• 22:38
  was
• 22:38
  just
• 22:38
  such
• 22:38
  a
• 22:38
  fun
• 22:39
  collaboration.
• 22:40
  He
• 22:40
  really
• 22:41
  made
• 22:41
  my
• 22:42
  characters
• 22:42
  come
• 22:42
  to
• 22:43
  life
• 22:43
  in
• 22:43
  a
• 22:43
  way
• 22:43
  that
• 22:44
  exactly
• 22:44
  I
• 22:44
  envisioned
• 22:45
  them.
• 22:45
  And
• 22:46
  even
• 22:46
  better
• 22:46
  for
• 22:47
  my
• 22:47
  last
• 22:47
  book
• 22:47
  because
• 22:48
  it's
• 22:48
  part
• 22:48
  of
• 22:48
  the
• 22:49
  series,
• 22:49
  I
• 22:50
  went
• 22:50
  back
• 22:50
  to
• 22:50
  Vanessa
• 22:51
  because
• 22:51
  I
• 22:52
  had
• 22:52
  to
• 22:52
  continue
• 22:52
  the
• 22:52
  series
• 22:53
  how
• 22:53
  it
• 22:53
  started.
• 22:53
  It's
• 22:54
  beautiful.
• 22:54
  Okay,
• 22:55
  so
• 22:55
  that's
• 22:55
  fantastic.
• 22:56
  The
• 22:57
  book
• 22:57
  with
• 22:57
  Lefty
• 22:57
  Righty
• 22:59
  is.
• 22:59
  Was
• 22:59
  that
• 22:59
  your
• 23:00
  middle
• 23:00
  book
• 23:00
  or
• 23:01
  where
• 23:01
  does
• 23:01
  that
• 23:01
  fall
• 23:01
  in
• 23:02
  the
• 23:02
  grand
• 23:02
  scheme
• 23:02
  of
• 23:03
  things?
• 23:04
  So
• 23:04
  that
• 23:04
  book
• 23:05
  is
• 23:05
  number
• 23:05
  four.
• 23:06
  Okay,
• 23:06
  Number
• 23:07
  four.
• 23:07
  Yep.
• 23:08
  And
• 23:08
  actually
• 23:08
  Ellie
• 23:09
  inspired
• 23:09
  that
• 23:10
  one
• 23:10
  too.
• 23:10
  It's
• 23:10
  just
• 23:10
  a
• 23:11
  small
• 23:11
  comment
• 23:11
  she
• 23:11
  made.
• 23:11
  Okay.
• 23:12
  Ellie,
• 23:12
  are
• 23:13
  you
• 23:13
  left
• 23:13
  handed?
• 23:14
  No.
• 23:15
  Are
• 23:15
  you
• 23:15
  ambidextrous?
• 23:18
  No,
• 23:18
  by
• 23:18
  my
• 23:19
  mom
• 23:19
  is.
• 23:20
  Oh,
• 23:20
  okay.
• 23:21
  So
• 23:23
  the
• 23:23
  vocabulary.
• 23:23
  Tell
• 23:24
  us
• 23:24
  about
• 23:24
  that
• 23:24
  a
• 23:24
  little
• 23:25
  bit
• 23:25
  because
• 23:25
  I.
• 23:25
  I
• 23:25
  want
• 23:26
  to
• 23:26
  talk
• 23:26
  to
• 23:26
  you
• 23:26
  a
• 23:26
  little
• 23:26
  bit
• 23:26
  about
• 23:27
  the
• 23:27
  plushie.
• 23:27
  So
• 23:28
  talk
• 23:28
  to
• 23:28
  us
• 23:28
  about
• 23:28
  Lefty.
• 23:29
  Righty.
• 23:29
  So
• 23:30
  you're
• 23:30
  ambidextrous.
• 23:32
  I
• 23:32
  am.
• 23:32
  Although
• 23:32
  that
• 23:33
  doesn't
• 23:33
  have
• 23:33
  anything
• 23:33
  to
• 23:34
  do
• 23:34
  with
• 23:34
  the
• 23:34
  book.
• 23:34
  I
• 23:34
  am.
• 23:35
  That's
• 23:35
  my
• 23:35
  one
• 23:35
  cool
• 23:35
  fact
• 23:36
  about
• 23:36
  me.
• 23:36
  Okay,
• 23:37
  fantastic.
• 23:38
  Because
• 23:38
  my
• 23:38
  wife
• 23:38
  is
• 23:39
  left
• 23:39
  handed,
• 23:40
  but
• 23:41
  all
• 23:42
  of.
• 23:42
  All
• 23:42
  of
• 23:42
  my
• 23:42
  children
• 23:43
  and
• 23:43
  grandchildren,
• 23:44
  they're
• 23:44
  all
• 23:44
  right
• 23:44
  handed,
• 23:45
  and
• 23:45
  I'm
• 23:45
  right
• 23:46
  handed.
• 23:46
  So
• 23:47
  being
• 23:47
  a
• 23:47
  lefty
• 23:48
  or
• 23:48
  being
• 23:48
  ambidextrous
• 23:49
  is
• 23:49
  a
• 23:50
  pretty
• 23:50
  special
• 23:50
  thing.
• 23:51
  Thank
• 23:52
  you.
• 23:52
  Thank
• 23:52
  you.
• 23:53
  One
• 23:54
  day
• 23:54
  I
• 23:54
  was
• 23:54
  just.
• 23:55
  Ellie
• 23:55
  was
• 23:55
  probably
• 23:56
  three.
• 23:56
  I
• 23:56
  was
• 23:57
  sorting
• 23:57
  laundry,
• 23:58
  and
• 23:58
  I
• 23:58
  was
• 23:59
  picking
• 23:59
  up
• 23:59
  socks,
• 23:59
  and
• 24:00
  I
• 24:00
  was
• 24:00
  going,
• 24:01
  why
• 24:01
  are
• 24:01
  there
• 24:01
  no
• 24:01
  matches?
• 24:02
  Where
• 24:02
  are
• 24:02
  the
• 24:02
  socks?
• 24:03
  And
• 24:03
  Ellie
• 24:04
  just
• 24:04
  looked
• 24:04
  at
• 24:04
  me
• 24:05
  incredibly
• 24:06
  with
• 24:06
  this
• 24:06
  innocence,
• 24:07
  and
• 24:07
  she
• 24:07
  said,
• 24:08
  mommy,
• 24:08
  they
• 24:08
  went
• 24:09
  to
• 24:09
  the
• 24:09
  White
• 24:09
  Sox
• 24:09
  game,
• 24:11
  and
• 24:11
  we're
• 24:11
  huge
• 24:12
  White
• 24:12
  Sox
• 24:13
  in
• 24:13
  our
• 24:13
  house.
• 24:14
  And
• 24:14
  I
• 24:14
  just
• 24:14
  thought,
• 24:15
  what
• 24:15
  a
• 24:15
  cool,
• 24:16
  funny
• 24:16
  idea
• 24:17
  coming
• 24:17
  from
• 24:17
  a
• 24:17
  child
• 24:18
  about
• 24:18
  white.
• 24:19
  About
• 24:19
  Sox
• 24:20
  taking
• 24:20
  a
• 24:20
  field
• 24:20
  trip
• 24:21
  and
• 24:21
  going
• 24:21
  White
• 24:22
  Sox
• 24:22
  game.
• 24:22
  And
• 24:23
  so
• 24:23
  I
• 24:24
  actually
• 24:24
  was
• 24:24
  fortunate
• 24:24
  enough
• 24:25
  to
• 24:25
  work
• 24:25
  with
• 24:25
  the
• 24:25
  White
• 24:26
  Sox
• 24:26
  on
• 24:26
  that
• 24:27
  book.
• 24:27
  Oh,
• 24:29
  yeah.
• 24:30
  A
• 24:30
  portion
• 24:30
  of
• 24:30
  proceeds
• 24:31
  went
• 24:31
  to
• 24:31
  White
• 24:32
  Sox
• 24:32
  charities,
• 24:32
  which
• 24:33
  actually
• 24:33
  help
• 24:33
  with
• 24:33
  literacy
• 24:34
  in
• 24:34
  schools.
• 24:35
  Okay.
• 24:36
  Teaches
• 24:36
  a
• 24:36
  lot
• 24:36
  about
• 24:37
  Chicago,
• 24:37
  a
• 24:37
  lot
• 24:37
  about
• 24:38
  the
• 24:38
  different
• 24:38
  places.
• 24:39
  It's
• 24:39
  almost.
• 24:39
  It's
• 24:39
  almost
• 24:40
  like
• 24:40
  a
• 24:40
  flat
• 24:40
  Stanley
• 24:41
  now
• 24:41
  where
• 24:41
  people
• 24:42
  take
• 24:42
  the
• 24:42
  plushies
• 24:43
  and
• 24:43
  they
• 24:43
  pose
• 24:44
  with
• 24:44
  the
• 24:44
  different
• 24:44
  places
• 24:45
  that
• 24:45
  not
• 24:45
  only
• 24:46
  in
• 24:46
  the
• 24:46
  book,
• 24:46
  but
• 24:46
  different
• 24:46
  places
• 24:47
  they
• 24:47
  go
• 24:47
  on
• 24:47
  vacation.
• 24:48
  It's
• 24:49
  funny
• 24:49
  that
• 24:49
  you
• 24:49
  should
• 24:49
  say
• 24:50
  that,
• 24:50
  because
• 24:50
  I
• 24:50
  know
• 24:51
  my
• 24:51
  wife
• 24:51
  has
• 24:52
  helped
• 24:52
  my
• 24:52
  son
• 24:52
  out
• 24:53
  from
• 24:53
  time
• 24:53
  to
• 24:53
  time
• 24:53
  with
• 24:54
  his
• 24:54
  three
• 24:54
  children.
• 24:55
  And
• 24:55
  one
• 24:55
  of
• 24:56
  the
• 24:56
  things
• 24:56
  was
• 24:56
  actually
• 24:57
  matching
• 24:57
  socks.
• 24:58
  So
• 24:58
  I
• 24:58
  didn't
• 24:59
  realize,
• 24:59
  Ellie,
• 25:00
  that
• 25:00
  a
• 25:00
  lot
• 25:00
  of
• 25:00
  my
• 25:01
  son's
• 25:01
  socks
• 25:02
  went
• 25:02
  to
• 25:02
  the
• 25:02
  white
• 25:03
  socks.
• 25:04
  Did
• 25:05
  you
• 25:05
  know
• 25:05
  that?
• 25:06
  Yeah.
• 25:07
  Okay.
• 25:08
  All
• 25:08
  socks,
• 25:09
  you
• 25:09
  know,
• 25:09
  that
• 25:09
  aren't
• 25:10
  matching.
• 25:11
  And
• 25:11
  so
• 25:12
  tell
• 25:12
  us
• 25:12
  about
• 25:12
  how
• 25:13
  the
• 25:13
  plushie
• 25:14
  came
• 25:14
  to
• 25:14
  be.
• 25:16
  I
• 25:16
  thought
• 25:16
  the
• 25:16
  characters
• 25:17
  that
• 25:17
  Ken
• 25:17
  drew
• 25:18
  were
• 25:18
  so
• 25:19
  cute.
• 25:19
  When
• 25:20
  I
• 25:20
  was
• 25:20
  visualizing
• 25:21
  the
• 25:21
  book,
• 25:22
  I
• 25:22
  literally
• 25:22
  just
• 25:22
  visualized
• 25:23
  socks
• 25:24
  with
• 25:24
  eyes
• 25:24
  and
• 25:24
  a
• 25:24
  mouth.
• 25:25
  He
• 25:25
  gave
• 25:26
  them
• 25:26
  personality,
• 25:26
  he
• 25:27
  gave
• 25:27
  them
• 25:27
  hair,
• 25:27
  he
• 25:28
  gave
• 25:28
  them
• 25:28
  glasses.
• 25:29
  He
• 25:29
  made
• 25:29
  them
• 25:30
  look
• 25:30
  like
• 25:30
  two
• 25:31
  sweet
• 25:31
  little
• 25:32
  guys
• 25:32
  that
• 25:32
  you
• 25:32
  just
• 25:32
  wanted
• 25:33
  to
• 25:33
  be
• 25:33
  your
• 25:33
  friends.
• 25:34
  Ellie
• 25:34
  kept
• 25:34
  hugging
• 25:35
  the
• 25:35
  book
• 25:35
  that
• 25:35
  I
• 25:36
  made,
• 25:36
  the
• 25:36
  proofs
• 25:37
  that
• 25:37
  I
• 25:37
  had.
• 25:38
  And
• 25:38
  she's
• 25:38
  like,
• 25:38
  I
• 25:38
  wish
• 25:39
  I
• 25:39
  could
• 25:39
  hug
• 25:39
  this
• 25:39
  all
• 25:39
  day
• 25:40
  long.
• 25:40
  And
• 25:40
  I
• 25:40
  thought,
• 25:40
  oh,
• 25:41
  what
• 25:41
  about
• 25:41
  a
• 25:41
  plushie?
• 25:41
  She
• 25:42
  can
• 25:42
  actually
• 25:42
  do
• 25:42
  it.
• 25:43
  My
• 25:43
  kid,
• 25:44
  always
• 25:44
  the
• 25:44
  inspiration
• 25:45
  behind
• 25:45
  everything
• 25:46
  I
• 25:46
  do
• 25:46
  because
• 25:47
  I
• 25:47
  love
• 25:47
  seeing
• 25:47
  the
• 25:47
  world
• 25:48
  through
• 25:48
  children's
• 25:48
  eyes.
• 25:49
  And
• 25:49
  it's
• 25:50
  interesting
• 25:50
  you
• 25:50
  should
• 25:50
  say
• 25:51
  that
• 25:51
  because
• 25:51
  one
• 25:52
  of
• 25:52
  the
• 25:52
  first
• 25:52
  things
• 25:53
  we
• 25:53
  did
• 25:53
  when
• 25:54
  we
• 25:54
  launched
• 25:54
  our
• 25:54
  book
• 25:55
  is
• 25:56
  that
• 25:58
  Kira
• 25:58
  and
• 25:58
  I
• 25:58
  wrote
• 25:59
  the
• 25:59
  book
• 26:00
  and
• 26:00
  we
• 26:00
  could
• 26:01
  visualize
• 26:01
  what
• 26:02
  caboose
• 26:02
  looked
• 26:03
  like,
• 26:04
  but
• 26:04
  we
• 26:04
  didn't
• 26:05
  have
• 26:05
  a
• 26:05
  caboose.
• 26:06
  And
• 26:07
  so
• 26:07
  what
• 26:07
  happened
• 26:08
  was
• 26:09
  I
• 26:09
  had
• 26:09
  my
• 26:09
  dad's
• 26:10
  old
• 26:10
  train
• 26:10
  set,
• 26:11
  and
• 26:11
  I
• 26:11
  put
• 26:11
  it
• 26:11
  in
• 26:11
  a
• 26:12
  shadow
• 26:12
  box,
• 26:13
  and
• 26:14
  at
• 26:14
  the
• 26:15
  end
• 26:15
  of
• 26:15
  it
• 26:15
  was
• 26:15
  a
• 26:15
  red
• 26:16
  caboose
• 26:17
  And
• 26:18
  Kira,
• 26:19
  of
• 26:19
  course,
• 26:19
  if
• 26:19
  you're
• 26:21
  20
• 26:21
  years
• 26:21
  or
• 26:21
  younger,
• 26:22
  you've
• 26:23
  never
• 26:23
  seen
• 26:23
  a
• 26:23
  caboose
• 26:24
  on
• 26:24
  the
• 26:24
  end
• 26:25
  of
• 26:25
  a
• 26:25
  train.
• 26:25
  And
• 26:26
  so
• 26:26
  most
• 26:26
  people
• 26:26
  don't
• 26:27
  even
• 26:27
  know
• 26:27
  what
• 26:27
  that
• 26:27
  is.
• 26:28
  But
• 26:28
  she
• 26:28
  loved
• 26:29
  the
• 26:29
  name,
• 26:29
  and
• 26:30
  she
• 26:30
  would
• 26:30
  run
• 26:30
  around
• 26:31
  and
• 26:31
  she'd
• 26:32
  say,
• 26:32
  caboose.
• 26:32
  And
• 26:33
  so
• 26:33
  we
• 26:33
  thought,
• 26:33
  oh,
• 26:34
  now
• 26:34
  we've
• 26:35
  got
• 26:35
  the
• 26:35
  name
• 26:35
  of
• 26:35
  our
• 26:36
  main
• 26:36
  character.
• 26:38
  We're
• 26:38
  going
• 26:38
  to
• 26:38
  change
• 26:38
  the
• 26:39
  C
• 26:39
  in
• 26:39
  caboose
• 26:40
  to
• 26:40
  a
• 26:40
  K
• 26:41
  for
• 26:41
  Kira.
• 26:42
  And
• 26:43
  we
• 26:43
  had
• 26:43
  this
• 26:43
  visualization.
• 26:45
  So
• 26:45
  when
• 26:45
  my
• 26:45
  wife
• 26:46
  and
• 26:46
  I
• 26:46
  were
• 26:46
  down
• 26:46
  in
• 26:46
  San
• 26:47
  Francisco
• 26:47
  on
• 26:47
  holidays,
• 26:48
  we
• 26:49
  actually
• 26:51
  saw
• 26:51
  this
• 26:51
  bear,
• 26:52
  but
• 26:52
  it
• 26:52
  didn't
• 26:53
  have
• 26:53
  any
• 26:53
  clothing.
• 26:54
  And
• 26:54
  then
• 26:54
  we
• 26:54
  saw
• 26:54
  the
• 26:55
  outfit,
• 26:55
  and
• 26:55
  we
• 26:56
  thought,
• 26:56
  oh,
• 26:56
  my
• 26:56
  goodness.
• 26:57
  So
• 26:57
  we
• 26:57
  got
• 26:57
  help
• 26:58
  from
• 26:58
  one
• 26:58
  of
• 26:58
  the
• 26:58
  store
• 26:59
  staff,
• 26:59
  and
• 26:59
  they
• 26:59
  helped
• 27:00
  us
• 27:00
  put
• 27:00
  it
• 27:00
  together,
• 27:01
  and
• 27:01
  we
• 27:01
  came
• 27:01
  up
• 27:02
  with
• 27:02
  our
• 27:02
  character,
• 27:03
  which
• 27:03
  we
• 27:03
  had
• 27:03
  visualized
• 27:04
  for
• 27:04
  two
• 27:05
  or
• 27:05
  three
• 27:05
  years.
• 27:06
  So
• 27:06
  we
• 27:06
  came
• 27:06
  up
• 27:07
  with
• 27:07
  Caboose,
• 27:07
  the
• 27:07
  Rocky
• 27:08
  Mountain
• 27:08
  bear.
• 27:09
  And
• 27:09
  that's
• 27:10
  adorable.
• 27:11
  What
• 27:11
  ended
• 27:11
  up
• 27:12
  happening
• 27:12
  is
• 27:12
  the
• 27:13
  first
• 27:13
  store
• 27:13
  that
• 27:13
  bought
• 27:14
  our
• 27:14
  book,
• 27:15
  the
• 27:16
  store
• 27:17
  owner
• 27:17
  said,
• 27:18
  you
• 27:18
  should
• 27:18
  have
• 27:18
  a
• 27:19
  plushie.
• 27:19
  Because
• 27:20
  he
• 27:20
  said,
• 27:20
  every
• 27:20
  time
• 27:21
  we
• 27:21
  have
• 27:22
  children's
• 27:22
  books
• 27:23
  that
• 27:23
  have
• 27:23
  a
• 27:23
  plushie
• 27:24
  that
• 27:24
  goes
• 27:24
  with
• 27:25
  them,
• 27:25
  we
• 27:26
  sell
• 27:26
  a
• 27:26
  lot
• 27:26
  more
• 27:26
  books.
• 27:27
  And
• 27:27
  I
• 27:27
  thought,
• 27:27
  oh,
• 27:28
  you
• 27:28
  know
• 27:29
  what?
• 27:29
  In
• 27:30
  North
• 27:30
  America,
• 27:31
  that's
• 27:31
  easier
• 27:31
  said
• 27:32
  than
• 27:32
  done.
• 27:32
  I
• 27:32
  don't
• 27:33
  know
• 27:33
  where
• 27:33
  you
• 27:33
  have
• 27:33
  your
• 27:34
  plushie
• 27:34
  manufactured,
• 27:35
  but
• 27:35
  I
• 27:35
  have
• 27:36
  to
• 27:36
  show
• 27:36
  you
• 27:36
  this.
• 27:37
  So
• 27:37
  we
• 27:37
  finally,
• 27:38
  thanks
• 27:38
  to
• 27:38
  a
• 27:38
  gal
• 27:39
  in
• 27:39
  Oklahoma,
• 27:41
  we
• 27:41
  actually
• 27:41
  had
• 27:42
  our
• 27:43
  plushie
• 27:43
  made.
• 27:44
  Oh,
• 27:44
  cute.
• 27:45
  Yeah.
• 27:46
  So
• 27:46
  now
• 27:46
  we
• 27:46
  have
• 27:46
  a
• 27:47
  plushie
• 27:48
  that
• 27:48
  goes.
• 27:51
  So
• 27:51
  now
• 27:51
  we
• 27:51
  have
• 27:52
  a
• 27:52
  plushie
• 27:53
  that
• 27:53
  goes
• 27:53
  with
• 27:53
  our
• 27:54
  book.
• 27:55
  That's
• 27:55
  adorable.
• 27:56
  I
• 27:56
  also
• 27:56
  find
• 27:57
  that
• 27:57
  kids
• 27:58
  gravitate.
• 27:58
  If
• 27:59
  I'm
• 27:59
  at
• 27:59
  an
• 28:00
  event
• 28:00
  or
• 28:00
  something,
• 28:00
  they
• 28:00
  gravitate
• 28:01
  to
• 28:01
  my
• 28:01
  table
• 28:01
  for
• 28:02
  the
• 28:02
  plushie,
• 28:03
  but
• 28:03
  then
• 28:03
  they
• 28:03
  start
• 28:03
  reading
• 28:04
  the
• 28:04
  book,
• 28:04
  and
• 28:04
  the
• 28:04
  book
• 28:05
  hooks
• 28:05
  them.
• 28:06
  It's
• 28:06
  a
• 28:06
  good
• 28:06
  way
• 28:06
  to
• 28:07
  get
• 28:07
  kids
• 28:08
  actively
• 28:08
  wanting
• 28:08
  to
• 28:09
  read,
• 28:09
  too.
• 28:09
  We're
• 28:10
  very
• 28:10
  excited
• 28:10
  because
• 28:11
  two
• 28:11
  weeks
• 28:11
  ago,
• 28:11
  we
• 28:12
  delivered
• 28:12
  our
• 28:12
  first
• 28:13
  orders
• 28:14
  of
• 28:14
  plushies
• 28:15
  with
• 28:15
  the
• 28:15
  books.
• 28:17
  So
• 28:17
  very
• 28:17
  exciting.
• 28:18
  So
• 28:18
  that's
• 28:18
  why
• 28:18
  I
• 28:19
  was
• 28:19
  interested
• 28:19
  in
• 28:19
  talking
• 28:20
  to
• 28:20
  you
• 28:20
  about
• 28:20
  that,
• 28:21
  because
• 28:21
  I've
• 28:21
  always
• 28:21
  found
• 28:22
  with
• 28:22
  children's
• 28:23
  book
• 28:23
  authors,
• 28:24
  a
• 28:24
  single
• 28:25
  book
• 28:26
  generally
• 28:27
  isn't
• 28:28
  enough
• 28:28
  to
• 28:29
  build
• 28:29
  a
• 28:29
  children's
• 28:30
  book
• 28:30
  business.
• 28:31
  So
• 28:31
  let's
• 28:31
  talk
• 28:31
  to
• 28:32
  you
• 28:32
  a
• 28:32
  little
• 28:32
  bit
• 28:32
  about
• 28:33
  that.
• 28:33
  So
• 28:33
  do
• 28:33
  you
• 28:33
  have
• 28:34
  a
• 28:34
  business
• 28:34
  book
• 28:35
  plan?
• 28:36
  I
• 28:36
  do
• 28:36
  a
• 28:36
  marketing
• 28:37
  plan
• 28:37
  for
• 28:37
  my
• 28:37
  books.
• 28:38
  Okay.
• 28:38
  And
• 28:39
  I
• 28:39
  used
• 28:39
  to
• 28:40
  write
• 28:40
  out
• 28:40
  all
• 28:40
  my
• 28:41
  marketing
• 28:41
  tactics.
• 28:42
  But
• 28:42
  having
• 28:42
  done
• 28:42
  this
• 28:42
  for
• 28:43
  so
• 28:43
  long,
• 28:44
  I
• 28:44
  find
• 28:44
  that
• 28:45
  I
• 28:45
  know
• 28:45
  what
• 28:45
  works
• 28:46
  for
• 28:46
  me.
• 28:47
  One
• 28:47
  thing
• 28:47
  that
• 28:48
  I've
• 28:48
  been
• 28:49
  really
• 28:49
  fortunate
• 28:49
  to
• 28:50
  get
• 28:50
  is
• 28:50
  a
• 28:50
  lot
• 28:50
  of
• 28:51
  media
• 28:51
  coverage.
• 28:52
  And
• 28:52
  so
• 28:52
  with
• 28:53
  the
• 28:53
  Latest
• 28:53
  book
• 28:53
  being
• 28:54
  Middle,
• 28:54
  I
• 28:54
  had
• 28:55
  so
• 28:55
  many
• 28:55
  of
• 28:55
  the
• 28:55
  contacts
• 28:56
  and
• 28:56
  I
• 28:56
  thought
• 28:56
  maybe
• 28:57
  we'd
• 28:57
  go
• 28:57
  on
• 28:57
  NBC
• 28:58
  Chicago
• 28:59
  or
• 28:59
  ABC
• 29:00
  Chicago.
• 29:00
  And
• 29:00
  we
• 29:01
  were
• 29:01
  able
• 29:01
  to
• 29:01
  go
• 29:01
  on
• 29:01
  all
• 29:02
  five
• 29:02
  major
• 29:02
  stations
• 29:03
  in
• 29:03
  two
• 29:03
  days.
• 29:04
  Oh,
• 29:04
  congratulations.
• 29:05
  Wow.
• 29:06
  Exciting,
• 29:07
  but
• 29:07
  tiring.
• 29:08
  And
• 29:09
  I
• 29:09
  know
• 29:09
  that
• 29:09
  people
• 29:10
  are
• 29:10
  just
• 29:10
  generally
• 29:11
  excited
• 29:12
  when
• 29:12
  they
• 29:12
  see
• 29:12
  your
• 29:13
  book
• 29:13
  on
• 29:13
  TV
• 29:13
  or
• 29:13
  when
• 29:14
  they
• 29:14
  hear
• 29:14
  about
• 29:14
  it
• 29:14
  in
• 29:14
  a
• 29:15
  podcast.
• 29:15
  And
• 29:16
  so
• 29:16
  I
• 29:16
  really
• 29:17
  try
• 29:17
  and
• 29:17
  focus
• 29:17
  my
• 29:18
  own
• 29:18
  things
• 29:18
  on
• 29:19
  the
• 29:19
  earned
• 29:19
  media
• 29:20
  side.
• 29:20
  I
• 29:20
  do
• 29:21
  very
• 29:21
  little
• 29:21
  paid
• 29:22
  because
• 29:23
  I
• 29:23
  feel
• 29:23
  that
• 29:23
  I've
• 29:24
  established
• 29:24
  myself
• 29:25
  as
• 29:25
  a
• 29:25
  credible
• 29:26
  author.
• 29:26
  I
• 29:26
  want
• 29:27
  to
• 29:27
  just
• 29:27
  come
• 29:27
  back
• 29:27
  to
• 29:27
  the
• 29:27
  Plushie,
• 29:28
  because
• 29:29
  again,
• 29:31
  most
• 29:31
  children's
• 29:32
  book
• 29:32
  authors,
• 29:32
  or
• 29:33
  most
• 29:33
  authors
• 29:34
  only
• 29:34
  sell
• 29:34
  between
• 29:35
  for
• 29:35
  the
• 29:36
  lifetime
• 29:36
  of
• 29:36
  a
• 29:37
  book,
• 29:37
  between
• 29:37
  100
• 29:38
  and
• 29:38
  500
• 29:39
  copies.
• 29:40
  And
• 29:41
  if
• 29:41
  you
• 29:41
  were
• 29:41
  to
• 29:42
  total
• 29:42
  up
• 29:42
  what
• 29:42
  it
• 29:43
  cost
• 29:43
  you
• 29:43
  to
• 29:43
  actually
• 29:43
  bring
• 29:44
  a
• 29:44
  book
• 29:44
  to
• 29:44
  market,
• 29:45
  if
• 29:46
  you
• 29:46
  did
• 29:46
  the
• 29:46
  math,
• 29:46
  you'd
• 29:47
  probably
• 29:47
  say
• 29:47
  that
• 29:48
  doesn't
• 29:48
  make
• 29:48
  any
• 29:49
  economic
• 29:49
  sense.
• 29:50
  People
• 29:51
  do
• 29:51
  it
• 29:51
  because
• 29:51
  of
• 29:52
  their
• 29:52
  passion.
• 29:53
  But
• 29:53
  now
• 29:54
  that
• 29:54
  you're
• 29:54
  established
• 29:55
  children's
• 29:55
  book
• 29:56
  author,
• 29:57
  is
• 29:57
  your
• 29:57
  book
• 29:57
  business
• 29:58
  paying
• 29:58
  for
• 29:58
  itself?
• 30:00
  It
• 30:00
  is
• 30:01
  on
• 30:01
  certain
• 30:01
  books.
• 30:02
  Certain
• 30:02
  books
• 30:02
  do
• 30:03
  better
• 30:03
  than
• 30:03
  others.
• 30:03
  I
• 30:04
  always
• 30:04
  say
• 30:04
  sometimes
• 30:05
  being
• 30:05
  an
• 30:05
  author
• 30:05
  is
• 30:06
  an
• 30:06
  expensive
• 30:07
  hobby.
• 30:07
  Yes.
• 30:08
  Really
• 30:09
  have
• 30:09
  to
• 30:09
  hustle
• 30:09
  and
• 30:10
  grind.
• 30:10
  And
• 30:11
  no
• 30:11
  matter
• 30:11
  if
• 30:12
  you're
• 30:13
  traditional
• 30:13
  or
• 30:14
  hybrid,
• 30:14
  you're
• 30:14
  always
• 30:14
  going
• 30:15
  to
• 30:15
  need
• 30:15
  to
• 30:15
  hustle
• 30:15
  your
• 30:16
  books
• 30:16
  out
• 30:16
  there.
• 30:17
  The
• 30:17
  best
• 30:17
  marketing
• 30:18
  that
• 30:18
  you
• 30:18
  can
• 30:19
  do
• 30:19
  is
• 30:19
  marketing
• 30:20
  for
• 30:20
  yourself.
• 30:20
  And
• 30:20
  it's.
• 30:21
  I
• 30:21
  really
• 30:21
  feel
• 30:21
  like
• 30:22
  it's
• 30:22
  going
• 30:22
  out
• 30:22
  to
• 30:22
  bookstores,
• 30:23
  it's
• 30:23
  going
• 30:23
  to
• 30:24
  schools,
• 30:24
  it's
• 30:24
  getting
• 30:24
  known
• 30:25
  in
• 30:25
  your
• 30:25
  community.
• 30:26
  And
• 30:28
  all
• 30:28
  books
• 30:28
  are
• 30:28
  different,
• 30:29
  all
• 30:29
  sales
• 30:29
  are
• 30:29
  different.
• 30:30
  But
• 30:30
  when
• 30:31
  you
• 30:31
  establish
• 30:31
  a
• 30:32
  good
• 30:32
  presence
• 30:32
  and
• 30:32
  a
• 30:32
  good
• 30:33
  home
• 30:33
  base,
• 30:34
  it
• 30:34
  usually
• 30:34
  helps
• 30:35
  with
• 30:35
  sales.
• 30:36
  Has
• 30:36
  the
• 30:36
  Plushie
• 30:37
  helped
• 30:37
  you
• 30:39
  with
• 30:39
  income
• 30:40
  or
• 30:40
  revenue
• 30:41
  to
• 30:41
  help
• 30:41
  you
• 30:42
  pay
• 30:42
  for
• 30:43
  your
• 30:43
  next
• 30:43
  book
• 30:43
  or
• 30:44
  things
• 30:45
  of
• 30:45
  that
• 30:45
  nature?
• 30:46
  It
• 30:46
  does.
• 30:47
  It
• 30:47
  helps
• 30:47
  offset
• 30:48
  some
• 30:48
  of
• 30:48
  the
• 30:48
  costs.
• 30:48
  When
• 30:48
  I
• 30:48
  did
• 30:49
  mascot,
• 30:50
  when
• 30:50
  I
• 30:50
  did
• 30:50
  hybrid
• 30:51
  publishing
• 30:51
  with
• 30:51
  them,
• 30:52
  it
• 30:52
  helped
• 30:52
  offset
• 30:52
  some
• 30:53
  of
• 30:53
  the
• 30:53
  printing
• 30:53
  and
• 30:53
  the
• 30:54
  storage
• 30:54
  fees.
• 30:55
  Okay,
• 30:55
  terrific.
• 30:56
  Terrific.
• 30:57
  So
• 30:59
  I
• 30:59
  also
• 30:59
  want
• 31:00
  to
• 31:00
  talk
• 31:00
  about
• 31:01
  your
• 31:01
  website,
• 31:02
  which
• 31:03
  I
• 31:03
  have
• 31:03
  up
• 31:03
  in
• 31:03
  front
• 31:03
  of
• 31:04
  me,
• 31:04
  but
• 31:04
  as
• 31:04
  a
• 31:04
  children's
• 31:05
  published,
• 31:05
  children's
• 31:06
  book
• 31:06
  author,
• 31:07
  if
• 31:07
  you
• 31:08
  can
• 31:08
  think
• 31:08
  back
• 31:08
  to
• 31:09
  before
• 31:09
  you
• 31:09
  published
• 31:10
  your
• 31:10
  first
• 31:11
  book,
• 31:11
  which
• 31:11
  you
• 31:11
  said
• 31:11
  was
• 31:12
  in
• 31:12
  2018.
• 31:14
  Yes.
• 31:15
  Did
• 31:15
  you
• 31:15
  have
• 31:15
  an
• 31:16
  author's
• 31:17
  website?
• 31:17
  Which
• 31:18
  came
• 31:18
  first,
• 31:18
  the
• 31:19
  website
• 31:19
  or
• 31:20
  the
• 31:20
  book?
• 31:22
  The
• 31:22
  book
• 31:22
  idea,
• 31:23
  the
• 31:23
  book
• 31:24
  proofs,
• 31:24
  and
• 31:25
  then
• 31:25
  the
• 31:25
  realizing,
• 31:26
  oh,
• 31:26
  no,
• 31:26
  I
• 31:27
  need
• 31:27
  a
• 31:27
  website.
• 31:28
  So
• 31:28
  then
• 31:28
  it
• 31:28
  was
• 31:28
  the
• 31:29
  website.
• 31:29
  And
• 31:30
  since
• 31:30
  then
• 31:30
  I've
• 31:31
  been
• 31:31
  refining
• 31:31
  the
• 31:32
  website
• 31:32
  to
• 31:33
  include
• 31:33
  all
• 31:33
  the
• 31:33
  books
• 31:34
  and
• 31:34
  to
• 31:34
  have
• 31:35
  different
• 31:35
  social
• 31:36
  media
• 31:36
  handles,
• 31:37
  photos,
• 31:37
  et
• 31:38
  cetera.
• 31:38
  You've
• 31:39
  had
• 31:39
  your
• 31:39
  website,
• 31:40
  you
• 31:40
  launched
• 31:40
  it
• 31:41
  about
• 31:41
  the
• 31:41
  same
• 31:41
  time
• 31:41
  as
• 31:42
  your
• 31:42
  first
• 31:42
  book.
• 31:43
  Yes.
• 31:44
  Great.
• 31:45
  And
• 31:47
  your
• 31:47
  social
• 31:47
  media.
• 31:48
  And
• 31:48
  I
• 31:49
  was
• 31:49
  looking
• 31:49
  at
• 31:49
  your
• 31:49
  social
• 31:50
  media.
• 31:50
  Wow.
• 31:51
  Like,
• 31:51
  you've
• 31:52
  got
• 31:52
  some
• 31:53
  great
• 31:53
  numbers.
• 31:54
  I
• 31:54
  was
• 31:54
  looking
• 31:54
  at
• 31:54
  your
• 31:55
  Instagram,
• 31:55
  I
• 31:55
  think
• 31:55
  you're
• 31:56
  over
• 31:56
  8,600.
• 31:58
  Facebook,
• 31:58
  you're
• 31:59
  over
• 31:59
  3,400.
• 32:00
  LinkedIn,
• 32:01
  of
• 32:02
  course,
• 32:02
  LinkedIn
• 32:02
  only
• 32:03
  gives
• 32:03
  you
• 32:03
  that
• 32:03
  500
• 32:04
  plus
• 32:04
  thing.
• 32:05
  You're
• 32:05
  never
• 32:06
  sure
• 32:06
  how
• 32:06
  many
• 32:07
  people
• 32:07
  are
• 32:07
  actually
• 32:08
  following
• 32:08
  you.
• 32:09
  I'm
• 32:09
  trying
• 32:09
  to
• 32:09
  understand
• 32:10
  and
• 32:10
  to
• 32:10
  help
• 32:11
  the
• 32:11
  audience.
• 32:12
  How
• 32:12
  are
• 32:12
  you
• 32:12
  using
• 32:13
  your
• 32:13
  social
• 32:13
  media
• 32:15
  accounts
• 32:15
  to
• 32:16
  launch
• 32:17
  your
• 32:17
  book?
• 32:18
  Because
• 32:18
  one
• 32:18
  thing
• 32:18
  I
• 32:19
  noticed,
• 32:19
  I
• 32:19
  thought
• 32:19
  was
• 32:20
  so
• 32:20
  cool
• 32:20
  I
• 32:21
  hadn't
• 32:21
  seen
• 32:21
  this
• 32:21
  before
• 32:22
  was
• 32:23
  I
• 32:23
  saw
• 32:23
  a
• 32:23
  picture
• 32:24
  on
• 32:24
  your
• 32:24
  Instagram
• 32:25
  page.
• 32:25
  Ali,
• 32:26
  you
• 32:26
  probably
• 32:26
  loved
• 32:27
  it
• 32:27
  because
• 32:27
  you
• 32:27
  ate
• 32:27
  the
• 32:27
  cake.
• 32:28
  You
• 32:28
  had
• 32:28
  a
• 32:28
  cake
• 32:29
  with
• 32:29
  the
• 32:30
  face
• 32:30
  of
• 32:30
  the
• 32:30
  book
• 32:31
  on
• 32:31
  the
• 32:31
  cake.
• 32:32
  So
• 32:32
  tell
• 32:33
  us
• 32:33
  all
• 32:33
  about
• 32:33
  that
• 32:34
  and
• 32:34
  how
• 32:34
  that
• 32:35
  all
• 32:35
  worked
• 32:35
  for
• 32:35
  you.
• 32:36
  We
• 32:36
  do
• 32:37
  book
• 32:37
  cake
• 32:37
  every
• 32:37
  year.
• 32:38
  My
• 32:38
  husband
• 32:39
  started
• 32:39
  audition
• 32:40
  and
• 32:40
  ever
• 32:40
  since
• 32:41
  then
• 32:41
  we
• 32:41
  get
• 32:41
  a
• 32:41
  book
• 32:41
  cake
• 32:42
  and
• 32:42
  we've
• 32:42
  added
• 32:42
  book
• 32:42
  cookies
• 32:43
  to
• 32:43
  it
• 32:43
  just
• 32:43
  to
• 32:44
  celebrate
• 32:44
  what
• 32:45
  I
• 32:45
  call
• 32:45
  my
• 32:46
  book
• 32:46
  birthday.
• 32:47
  So
• 32:48
  usually
• 32:48
  every
• 32:48
  year
• 32:48
  we
• 32:49
  do
• 32:49
  something
• 32:50
  and
• 32:50
  for
• 32:51
  social
• 32:51
  media,
• 32:52
  I
• 32:52
  follow
• 32:52
  personally
• 32:53
  follow
• 32:53
  the
• 32:53
  8020
• 32:54
  rule
• 32:54
  of
• 32:55
  80%
• 32:56
  of
• 32:56
  my
• 32:56
  content
• 32:57
  is
• 32:57
  value
• 32:58
  to
• 32:58
  the
• 32:59
  audience
• 32:59
  and
• 32:59
  is
• 33:00
  also
• 33:00
  about
• 33:01
  me.
• 33:02
  And
• 33:02
  about
• 33:02
  20%
• 33:03
  of
• 33:03
  it
• 33:03
  is,
• 33:03
  hey,
• 33:04
  buy
• 33:04
  my
• 33:04
  book.
• 33:05
  Because
• 33:05
  you
• 33:05
  don't
• 33:06
  want
• 33:06
  to
• 33:06
  be
• 33:06
  salesy
• 33:06
  all
• 33:07
  the
• 33:07
  time.
• 33:07
  You
• 33:07
  want
• 33:07
  people
• 33:08
  to
• 33:08
  get
• 33:08
  a
• 33:08
  peek
• 33:08
  behind
• 33:08
  the
• 33:09
  curtain
• 33:09
  and
• 33:09
  know
• 33:09
  you.
• 33:10
  And
• 33:10
  so
• 33:11
  a
• 33:11
  lot
• 33:11
  of
• 33:11
  my
• 33:11
  posts
• 33:12
  focus
• 33:12
  on
• 33:12
  why
• 33:13
  I
• 33:13
  wrote
• 33:13
  my
• 33:13
  books.
• 33:14
  They
• 33:14
  focus
• 33:14
  on
• 33:15
  who
• 33:15
  Ellie
• 33:16
  is,
• 33:16
  they
• 33:16
  focus
• 33:16
  on
• 33:16
  who
• 33:17
  my
• 33:17
  other
• 33:17
  daughter
• 33:17
  is.
• 33:18
  They'll
• 33:18
  focus
• 33:19
  on
• 33:19
  the
• 33:19
  different
• 33:20
  landmarks
• 33:20
  in
• 33:20
  Chicago
• 33:21
  for
• 33:21
  another
• 33:21
  book
• 33:22
  that
• 33:22
  I
• 33:22
  wrote.
• 33:23
  So
• 33:23
  I
• 33:23
  try
• 33:24
  to
• 33:24
  make
• 33:24
  a
• 33:25
  connection
• 33:25
  with
• 33:25
  the
• 33:25
  audience
• 33:26
  and
• 33:26
  I
• 33:26
  respond
• 33:27
  to
• 33:27
  all
• 33:27
  comments
• 33:28
  and
• 33:28
  it's
• 33:29
  exciting
• 33:29
  to
• 33:29
  me
• 33:29
  when
• 33:29
  people
• 33:30
  engage.
• 33:31
  Oh,
• 33:31
  good.
• 33:31
  Fantastic.
• 33:32
  So
• 33:33
  that's.
• 33:34
  You
• 33:34
  have
• 33:34
  a.
• 33:35
  With
• 33:35
  your
• 33:35
  three
• 33:36
  major
• 33:37
  social
• 33:37
  media
• 33:38
  accounts,
• 33:39
  how
• 33:40
  do
• 33:40
  you
• 33:40
  find
• 33:40
  time
• 33:41
  to
• 33:41
  spend
• 33:43
  responding
• 33:43
  to
• 33:44
  all
• 33:44
  three
• 33:44
  accounts?
• 33:46
  Luckily,
• 33:47
  I
• 33:47
  usually
• 33:48
  have
• 33:48
  to
• 33:48
  just
• 33:48
  set
• 33:48
  up
• 33:48
  one
• 33:49
  post
• 33:49
  because
• 33:50
  Instagram
• 33:50
  sends
• 33:51
  it
• 33:51
  everywhere.
• 33:52
  You
• 33:52
  can
• 33:52
  hook
• 33:52
  it
• 33:52
  up
• 33:52
  that
• 33:53
  way,
• 33:53
  so
• 33:53
  that's
• 33:53
  nice.
• 33:54
  I
• 33:55
  just
• 33:55
  make
• 33:55
  time
• 33:55
  every
• 33:55
  day.
• 33:56
  Whether
• 33:56
  it's
• 33:57
  the
• 33:57
  end
• 33:57
  of
• 33:57
  the
• 33:57
  day
• 33:57
  and
• 33:57
  I'm
• 33:57
  winding
• 33:58
  down
• 33:58
  and
• 33:58
  I'm
• 33:58
  laying
• 33:59
  in
• 33:59
  bed
• 33:59
  waiting
• 34:00
  to
• 34:00
  fall
• 34:00
  asleep.
• 34:00
  I'll
• 34:01
  go
• 34:01
  through
• 34:01
  and
• 34:01
  respond
• 34:02
  to
• 34:02
  all
• 34:02
  the
• 34:02
  comments.
• 34:03
  I'm
• 34:03
  going
• 34:03
  to
• 34:04
  take
• 34:04
  you
• 34:04
  back
• 34:04
  to
• 34:04
  2018.
• 34:05
  I
• 34:06
  know
• 34:06
  it
• 34:06
  was
• 34:06
  your
• 34:07
  oldest
• 34:07
  daughter
• 34:07
  that
• 34:08
  inspired
• 34:08
  you
• 34:08
  to
• 34:09
  write
• 34:09
  your
• 34:09
  first
• 34:10
  children's
• 34:10
  book,
• 34:10
  but
• 34:12
  was
• 34:12
  there
• 34:13
  a
• 34:13
  different
• 34:14
  event
• 34:14
  or
• 34:15
  person
• 34:15
  in
• 34:16
  your
• 34:16
  life
• 34:17
  that
• 34:17
  inspired
• 34:18
  you
• 34:18
  to
• 34:19
  think,
• 34:19
  okay,
• 34:19
  you
• 34:20
  know
• 34:20
  what?
• 34:20
  My
• 34:20
  oldest
• 34:21
  daughter
• 34:21
  is
• 34:22
  having
• 34:22
  trouble
• 34:23
  through
• 34:23
  school.
• 34:24
  Was
• 34:25
  there
• 34:25
  an
• 34:25
  event
• 34:25
  or
• 34:26
  a
• 34:26
  person
• 34:26
  that
• 34:27
  kind
• 34:27
  of
• 34:27
  motivated
• 34:28
  you
• 34:28
  to
• 34:28
  believe
• 34:28
  that
• 34:30
  taking
• 34:30
  that
• 34:31
  challenge
• 34:31
  for
• 34:32
  your
• 34:32
  oldest
• 34:32
  daughter
• 34:33
  and
• 34:33
  turning
• 34:34
  it
• 34:34
  into
• 34:34
  a
• 34:34
  children's
• 34:35
  book,
• 34:36
  what
• 34:36
  was
• 34:36
  the
• 34:36
  motivation
• 34:38
  that.
• 34:38
  What
• 34:39
  made
• 34:39
  you
• 34:39
  believe
• 34:39
  that
• 34:40
  you
• 34:40
  could
• 34:40
  be
• 34:40
  a
• 34:40
  children's
• 34:41
  book
• 34:41
  author?
• 34:42
  I
• 34:42
  actually
• 34:42
  reached
• 34:43
  out
• 34:43
  to
• 34:43
  my
• 34:43
  high
• 34:43
  school
• 34:44
  AP
• 34:45
  English
• 34:45
  teacher,
• 34:45
  my
• 34:46
  AP
• 34:46
  Journalism
• 34:46
  teacher,
• 34:47
  and
• 34:48
  I
• 34:48
  was
• 34:48
  asking
• 34:48
  her,
• 34:49
  what
• 34:49
  do
• 34:49
  you
• 34:49
  think
• 34:49
  of
• 34:49
  this?
• 34:50
  What
• 34:50
  do
• 34:50
  you
• 34:50
  think
• 34:50
  of
• 34:50
  my
• 34:50
  writing?
• 34:51
  And
• 34:51
  she's,
• 34:51
  go
• 34:52
  for
• 34:52
  it.
• 34:52
  Just
• 34:52
  go
• 34:52
  for
• 34:53
  it.
• 34:53
  What
• 34:53
  do
• 34:53
  you
• 34:53
  have
• 34:53
  to
• 34:54
  lose?
• 34:54
  And
• 34:54
  it
• 34:54
  was
• 34:54
  wonderful
• 34:55
  being
• 34:55
  able
• 34:55
  to
• 34:55
  do
• 34:55
  that.
• 34:56
  Unfortunately,
• 34:56
  she
• 34:56
  passed
• 34:57
  away
• 34:57
  before
• 34:57
  the
• 34:57
  book
• 34:57
  came
• 34:58
  out,
• 34:58
  but
• 34:58
  I
• 34:59
  made
• 34:59
  sure
• 34:59
  to
• 34:59
  send
• 34:59
  a
• 35:00
  copy
• 35:00
  to
• 35:00
  her
• 35:00
  daughter
• 35:00
  and
• 35:01
  grandkids.
• 35:01
  Fantastic.
• 35:02
  I
• 35:03
  always
• 35:03
  find
• 35:03
  that
• 35:04
  there's
• 35:04
  someone
• 35:04
  that
• 35:05
  always
• 35:05
  comes,
• 35:06
  is
• 35:06
  the
• 35:06
  catalyst.
• 35:07
  So
• 35:08
  good
• 35:08
  for
• 35:08
  you
• 35:08
  for
• 35:09
  recognizing
• 35:10
  that.
• 35:10
  And
• 35:11
  she
• 35:11
  was
• 35:11
  the
• 35:11
  teacher
• 35:12
  that
• 35:12
  would
• 35:12
  make
• 35:12
  us.
• 35:13
  People
• 35:13
  complained
• 35:14
  about
• 35:14
  it,
• 35:14
  but
• 35:14
  we
• 35:15
  would
• 35:15
  have
• 35:15
  to
• 35:15
  find
• 35:15
  at
• 35:15
  least
• 35:16
  five
• 35:16
  mistakes
• 35:16
  in
• 35:16
  every
• 35:17
  newspaper
• 35:17
  a
• 35:18
  day.
• 35:19
  And
• 35:19
  so
• 35:20
  she
• 35:20
  taught
• 35:20
  me
• 35:21
  very.
• 35:21
  To
• 35:21
  pay
• 35:21
  attention
• 35:22
  to
• 35:22
  details
• 35:22
  and
• 35:23
  to
• 35:23
  just
• 35:23
  keep
• 35:23
  going
• 35:24
  and
• 35:24
  perseverance.
• 35:25
  And
• 35:25
  so
• 35:26
  that
• 35:26
  was
• 35:26
  just
• 35:26
  an
• 35:26
  important
• 35:27
  skill,
• 35:27
  life
• 35:28
  skill,
• 35:28
  that
• 35:28
  I
• 35:28
  learned
• 35:28
  in
• 35:28
  those
• 35:29
  classes.
• 35:30
  I
• 35:30
  want
• 35:30
  to
• 35:30
  talk
• 35:30
  to
• 35:30
  you
• 35:31
  a
• 35:31
  bit
• 35:31
  about
• 35:31
  character
• 35:32
  development.
• 35:33
  It's
• 35:33
  fantastic
• 35:34
  to
• 35:34
  have
• 35:34
  Ellie
• 35:34
  sitting
• 35:35
  right
• 35:35
  next
• 35:35
  to
• 35:36
  you.
• 35:36
  And
• 35:37
  so
• 35:38
  tell
• 35:39
  me
• 35:39
  about
• 35:40
  middle.
• 35:41
  And
• 35:41
  tell
• 35:42
  us
• 35:42
  why
• 35:42
  you
• 35:42
  took
• 35:43
  that
• 35:43
  approach
• 35:44
  to
• 35:44
  character
• 35:45
  development
• 35:46
  with.
• 35:46
  And
• 35:47
  Ellie,
• 35:47
  if
• 35:47
  you
• 35:47
  want
• 35:47
  to
• 35:48
  jump
• 35:48
  in,
• 35:48
  please
• 35:48
  do.
• 35:49
  When
• 35:49
  I
• 35:49
  read
• 35:49
  the
• 35:50
  book,
• 35:50
  I
• 35:51
  thought,
• 35:51
  ah,
• 35:52
  you've
• 35:52
  revealed
• 35:53
  the
• 35:53
  younger
• 35:54
  child's
• 35:55
  name,
• 35:56
  and
• 35:56
  you've
• 35:57
  revealed
• 35:58
  the
• 35:59
  older
• 35:59
  child's
• 36:00
  name,
• 36:01
  but
• 36:01
  the
• 36:01
  middle
• 36:02
  child
• 36:03
  didn't
• 36:04
  have
• 36:04
  a
• 36:04
  name
• 36:04
  in
• 36:05
  the
• 36:05
  book.
• 36:05
  I'm
• 36:06
  interested
• 36:06
  in
• 36:07
  why
• 36:07
  you
• 36:07
  did
• 36:08
  that.
• 36:09
  I
• 36:09
  don't
• 36:09
  know
• 36:09
  if
• 36:10
  there
• 36:10
  was
• 36:10
  a
• 36:10
  clear
• 36:10
  reason
• 36:11
  why
• 36:11
  I
• 36:11
  did
• 36:12
  or
• 36:12
  didn't
• 36:12
  do
• 36:12
  it.
• 36:13
  In
• 36:13
  my
• 36:13
  second
• 36:13
  book,
• 36:14
  it
• 36:14
  was
• 36:14
  called
• 36:14
  the
• 36:14
  Tooth
• 36:14
  Fairy's
• 36:15
  Tummy
• 36:15
  Ache.
• 36:16
  It
• 36:16
  was
• 36:16
  about
• 36:16
  a
• 36:16
  little
• 36:17
  girl
• 36:17
  who
• 36:17
  loses
• 36:18
  her
• 36:18
  first
• 36:18
  tooth
• 36:19
  and
• 36:19
  puts
• 36:20
  her
• 36:20
  tooth.
• 36:20
  Puts
• 36:21
  a
• 36:21
  piece
• 36:21
  of
• 36:21
  popcorn
• 36:22
  under
• 36:22
  her
• 36:22
  pillow,
• 36:22
  and
• 36:23
  all
• 36:23
  this
• 36:23
  stuff
• 36:24
  starts
• 36:24
  happening
• 36:25
  everywhere.
• 36:26
  In
• 36:26
  the
• 36:26
  tooth
• 36:26
  fairies
• 36:26
  workshop,
• 36:27
  everything
• 36:27
  starts
• 36:28
  popping
• 36:28
  with
• 36:28
  popcorn.
• 36:29
  And
• 36:29
  I
• 36:30
  actually
• 36:30
  used
• 36:30
  Ellie's
• 36:31
  name
• 36:31
  in
• 36:31
  that
• 36:32
  book
• 36:32
  as
• 36:32
  the
• 36:32
  main
• 36:32
  character
• 36:33
  because
• 36:34
  I
• 36:34
  thought
• 36:34
  I
• 36:34
  wrote
• 36:34
  one
• 36:34
  for
• 36:35
  Haley.
• 36:35
  So
• 36:36
  I
• 36:36
  think
• 36:36
  maybe
• 36:36
  I
• 36:37
  didn't
• 36:37
  use
• 36:37
  Ellie's
• 36:38
  name
• 36:38
  specifically
• 36:38
  because
• 36:39
  I
• 36:39
  named
• 36:39
  another
• 36:39
  character
• 36:40
  Ellie.
• 36:41
  Wasn't
• 36:42
  a
• 36:42
  strategy.
• 36:43
  It
• 36:43
  just
• 36:44
  happened
• 36:44
  to
• 36:44
  be
• 36:44
  the
• 36:44
  way
• 36:45
  it
• 36:45
  worked
• 36:45
  out.
• 36:46
  Yes.
• 36:46
  And
• 36:47
  maybe
• 36:47
  it
• 36:47
  was
• 36:47
  intentionally
• 36:48
  done
• 36:48
  because
• 36:48
  of
• 36:48
  that
• 36:48
  reason.
• 36:49
  Okay.
• 36:50
  Okay.
• 36:50
  Interesting.
• 36:51
  So,
• 36:52
  Ali,
• 36:52
  did
• 36:52
  you
• 36:53
  realize
• 36:53
  that
• 36:53
  your
• 36:53
  character
• 36:54
  didn't
• 36:54
  have
• 36:54
  a
• 36:54
  name
• 36:55
  in
• 36:55
  the
• 36:55
  book?
• 36:56
  I
• 36:56
  didn't
• 36:57
  realize
• 36:57
  that.
• 36:57
  I
• 36:57
  don't
• 36:57
  think
• 36:58
  anybody
• 36:58
  did
• 36:59
  so
• 36:59
  far.
• 37:00
  Oh,
• 37:00
  okay.
• 37:02
  When
• 37:02
  I'm
• 37:02
  looking,
• 37:03
  I'm
• 37:03
  always
• 37:03
  trying
• 37:04
  to
• 37:04
  get
• 37:05
  into
• 37:06
  that.
• 37:06
  It's
• 37:06
  fun
• 37:07
  because
• 37:07
  My.
• 37:07
  My
• 37:07
  grandchildren
• 37:08
  always
• 37:08
  try
• 37:09
  to
• 37:09
  get
• 37:09
  into
• 37:09
  my
• 37:09
  mind
• 37:10
  as
• 37:10
  a
• 37:10
  children's
• 37:11
  book
• 37:11
  author,
• 37:11
  and
• 37:12
  I
• 37:12
  try
• 37:12
  to
• 37:12
  get
• 37:12
  into
• 37:12
  their
• 37:13
  mind
• 37:13
  and
• 37:14
  figure
• 37:14
  out
• 37:14
  the
• 37:14
  motivation
• 37:15
  on
• 37:15
  why
• 37:16
  you
• 37:16
  do
• 37:16
  certain
• 37:16
  things.
• 37:17
  And
• 37:17
  like
• 37:17
  you
• 37:18
  said
• 37:18
  earlier,
• 37:19
  Laurie,
• 37:20
  is
• 37:20
  that
• 37:21
  with
• 37:22
  our
• 37:22
  stories,
• 37:22
  there's
• 37:23
  always
• 37:23
  a
• 37:23
  nugget
• 37:24
  of
• 37:24
  truth
• 37:24
  in
• 37:25
  every
• 37:25
  story.
• 37:26
  It
• 37:26
  was
• 37:26
  something
• 37:26
  that
• 37:27
  happened
• 37:27
  to
• 37:27
  us.
• 37:27
  We
• 37:28
  just
• 37:28
  happened
• 37:28
  to
• 37:28
  turn
• 37:28
  it
• 37:29
  into
• 37:29
  a
• 37:29
  children's
• 37:30
  book.
• 37:30
  So
• 37:31
  it's
• 37:31
  very
• 37:32
  quite
• 37:32
  interesting.
• 37:33
  So
• 37:34
  when
• 37:35
  you.
• 37:35
  And
• 37:35
  now
• 37:36
  that
• 37:36
  you've
• 37:36
  brought
• 37:36
  up
• 37:36
  the
• 37:37
  Tooth
• 37:37
  Fairy's
• 37:38
  Tummy
• 37:39
  Ache
• 37:40
  and
• 37:40
  with
• 37:40
  you
• 37:40
  being
• 37:40
  in
• 37:41
  marketing
• 37:41
  and
• 37:41
  publicity,
• 37:43
  is
• 37:43
  that
• 37:45
  book
• 37:45
  reviews
• 37:45
  are
• 37:45
  very
• 37:46
  important.
• 37:47
  And
• 37:47
  I
• 37:47
  noticed
• 37:48
  that
• 37:48
  two
• 37:48
  of
• 37:48
  your
• 37:48
  books
• 37:49
  being
• 37:50
  small
• 37:50
  and
• 37:51
  the
• 37:51
  Tooth
• 37:52
  Fairy's
• 37:52
  Tummy
• 37:53
  Ache,
• 37:53
  both
• 37:54
  are
• 37:54
  well
• 37:54
  over
• 37:54
  100
• 37:55
  reviews
• 37:56
  each.
• 37:57
  So
• 37:57
  talk
• 37:57
  to
• 37:57
  us
• 37:58
  about
• 37:58
  that.
• 37:59
  Everybody
• 37:59
  talks
• 37:59
  about
• 38:00
  a
• 38:00
  sweet
• 38:00
  spot.
• 38:01
  Sometimes
• 38:01
  you
• 38:02
  hear
• 38:02
  if
• 38:02
  you
• 38:02
  get
• 38:03
  25,
• 38:03
  4,
• 38:04
  5
• 38:04
  star
• 38:05
  reviews,
• 38:05
  it
• 38:06
  really
• 38:06
  helps
• 38:06
  you
• 38:07
  on
• 38:07
  Amazon
• 38:08
  with
• 38:08
  the
• 38:08
  algorithm.
• 38:09
  And
• 38:09
  then
• 38:09
  some
• 38:10
  people
• 38:10
  say
• 38:10
  it's
• 38:11
  50,
• 38:11
  and
• 38:11
  then
• 38:12
  some
• 38:12
  people
• 38:12
  say
• 38:12
  it's
• 38:13
  a
• 38:13
  hybrid.
• 38:14
  What
• 38:14
  have
• 38:14
  you
• 38:14
  found
• 38:15
  in
• 38:15
  your
• 38:16
  journey?
• 38:17
  I
• 38:18
  strive
• 38:18
  to
• 38:18
  get
• 38:19
  50.
• 38:20
  It's
• 38:20
  difficult
• 38:21
  because
• 38:21
  when
• 38:22
  you
• 38:22
  ask
• 38:22
  your
• 38:22
  friends
• 38:22
  and
• 38:23
  family
• 38:23
  to
• 38:23
  review
• 38:23
  it,
• 38:23
  it
• 38:23
  is
• 38:24
  a
• 38:24
  process,
• 38:25
  especially
• 38:25
  if
• 38:25
  they
• 38:25
  didn't
• 38:25
  buy
• 38:26
  the
• 38:26
  book
• 38:26
  on
• 38:26
  Amazon,
• 38:27
  they
• 38:27
  have
• 38:27
  to
• 38:28
  go
• 38:28
  down.
• 38:28
  I
• 38:28
  usually
• 38:28
  make
• 38:29
  a
• 38:29
  video
• 38:29
  of
• 38:29
  how
• 38:29
  to
• 38:29
  do
• 38:30
  it
• 38:30
  because
• 38:30
  it's
• 38:30
  a
• 38:30
  cumbersome
• 38:31
  thing
• 38:31
  to
• 38:31
  explain.
• 38:32
  You
• 38:32
  have
• 38:32
  to
• 38:33
  go
• 38:33
  down,
• 38:33
  you
• 38:33
  have
• 38:34
  to
• 38:34
  type
• 38:34
  in
• 38:34
  the
• 38:34
  product.
• 38:35
  There's
• 38:35
  a
• 38:35
  lot
• 38:35
  of
• 38:35
  dropdown
• 38:36
  menus,
• 38:37
  but
• 38:37
  reviews
• 38:37
  in
• 38:38
  general
• 38:38
  are
• 38:38
  worth
• 38:39
  their
• 38:39
  weight
• 38:39
  in
• 38:39
  gold
• 38:39
  because
• 38:41
  when
• 38:41
  you
• 38:41
  Google
• 38:41
  yourself,
• 38:42
  you're
• 38:42
  seeing
• 38:43
  those
• 38:43
  reviews
• 38:43
  and
• 38:43
  it's
• 38:44
  ranking,
• 38:44
  your
• 38:45
  SEO
• 38:45
  presence
• 38:46
  is
• 38:46
  growing.
• 38:47
  And
• 38:47
  so
• 38:47
  that's
• 38:47
  always
• 38:48
  for
• 38:48
  an
• 38:48
  author
• 38:49
  to
• 38:49
  grow
• 38:49
  their
• 38:49
  SEO
• 38:50
  presence,
• 38:50
  to
• 38:50
  grow
• 38:50
  their
• 38:50
  visibility
• 38:51
  online,
• 38:51
  their
• 38:52
  digital
• 38:52
  footprint.
• 38:54
  Sorry,
• 38:54
  what
• 38:55
  number
• 38:55
  did
• 38:55
  you
• 38:55
  find
• 38:56
  was
• 38:57
  significant
• 38:57
  for
• 38:57
  you
• 38:58
  when
• 38:58
  you
• 38:58
  started
• 38:59
  noticing
• 39:00
  it
• 39:00
  was
• 39:00
  helping?
• 39:01
  I
• 39:02
  would
• 39:02
  say
• 39:02
  50
• 39:03
  is
• 39:03
  probably.
• 39:04
  It
• 39:04
  does
• 39:04
  start
• 39:05
  to
• 39:05
  help.
• 39:05
  It
• 39:05
  is
• 39:06
  very
• 39:06
  important,
• 39:06
  though,
• 39:07
  within
• 39:07
  Amazon
• 39:08
  to
• 39:08
  have
• 39:08
  at
• 39:09
  least
• 39:09
  some
• 39:09
  verified
• 39:10
  reviews.
• 39:10
  Whether
• 39:11
  it's
• 39:11
  verified
• 39:12
  and
• 39:12
  verified
• 39:12
  reviews
• 39:13
  is
• 39:13
  some
• 39:13
  of
• 39:13
  them
• 39:13
  that
• 39:13
  purchase
• 39:14
  your
• 39:14
  ebook
• 39:15
  or
• 39:15
  your
• 39:15
  hard
• 39:16
  book
• 39:16
  on
• 39:16
  Amazon.
• 39:17
  And
• 39:17
  so
• 39:18
  those
• 39:18
  are
• 39:18
  important
• 39:19
  because
• 39:19
  there
• 39:19
  are
• 39:20
  unfortunately
• 39:20
  a
• 39:20
  lot
• 39:20
  of
• 39:20
  people
• 39:21
  out
• 39:21
  there
• 39:21
  and
• 39:21
  Amazon's
• 39:22
  doing
• 39:22
  a
• 39:22
  good
• 39:23
  job
• 39:23
  of
• 39:23
  flagging
• 39:23
  them,
• 39:24
  but
• 39:24
  they
• 39:24
  open
• 39:24
  a
• 39:24
  ton
• 39:25
  of
• 39:25
  different
• 39:25
  accounts
• 39:26
  and
• 39:26
  they
• 39:26
  won't
• 39:27
  review
• 39:27
  any
• 39:27
  product,
• 39:28
  but
• 39:28
  they'll
• 39:28
  review
• 39:28
  the
• 39:29
  book
• 39:29
  and
• 39:29
  they'll
• 39:29
  give
• 39:29
  the
• 39:29
  book
• 39:30
  five
• 39:30
  stars.
• 39:30
  Then
• 39:31
  they'll
• 39:31
  open
• 39:31
  a
• 39:31
  different
• 39:31
  account
• 39:32
  and
• 39:32
  you
• 39:32
  can
• 39:32
  tell
• 39:33
  the
• 39:33
  comments
• 39:34
  are
• 39:34
  the
• 39:34
  same.
• 39:35
  So
• 39:35
  Amazon
• 39:36
  has
• 39:36
  that
• 39:36
  under
• 39:37
  pretty
• 39:37
  good
• 39:37
  lock
• 39:37
  and
• 39:37
  key.
• 39:38
  Okay,
• 39:38
  so
• 39:39
  you
• 39:39
  feel
• 39:39
  that
• 39:39
  50
• 39:40
  is
• 39:40
  a
• 39:40
  number
• 39:40
  that
• 39:41
  really
• 39:41
  helps
• 39:41
  out
• 39:42
  a
• 39:42
  lot.
• 39:43
  Yes.
• 39:43
  And
• 39:44
  I
• 39:44
  Think
• 39:44
  the
• 39:44
  place
• 39:44
  is
• 39:45
  good
• 39:45
  reads
• 39:45
  as
• 39:45
  well
• 39:46
  too.
• 39:46
  The
• 39:46
  more
• 39:46
  places
• 39:47
  you
• 39:47
  can
• 39:47
  get
• 39:47
  reviews,
• 39:47
  the
• 39:47
  better
• 39:48
  you
• 39:48
  can
• 39:48
  often
• 39:49
  leave.
• 39:49
  Many
• 39:49
  people
• 39:50
  don't
• 39:50
  know,
• 39:50
  but
• 39:50
  Barnes
• 39:51
  and
• 39:51
  Noble,
• 39:51
  you
• 39:51
  can
• 39:51
  leave
• 39:51
  a
• 39:52
  review
• 39:52
  on
• 39:52
  target.
• 39:53
  You
• 39:53
  can
• 39:53
  leave
• 39:53
  a
• 39:53
  review
• 39:54
  anywhere
• 39:54
  the
• 39:54
  book
• 39:55
  is
• 39:55
  sold
• 39:55
  online.
• 39:55
  You
• 39:55
  can
• 39:56
  leave
• 39:56
  a
• 39:56
  review
• 39:57
  just
• 39:57
  so
• 39:57
  I
• 39:57
  understand.
• 39:58
  So
• 39:58
  you're
• 39:58
  using.
• 40:00
  I
• 40:00
  was
• 40:01
  looking
• 40:01
  at
• 40:01
  your
• 40:01
  book
• 40:02
  format,
• 40:02
  so
• 40:03
  you've
• 40:03
  got.
• 40:04
  When
• 40:04
  I
• 40:04
  looked
• 40:04
  at
• 40:04
  your
• 40:05
  website,
• 40:06
  you
• 40:07
  don't
• 40:07
  link
• 40:07
  to
• 40:08
  Amazon.
• 40:08
  So
• 40:09
  are
• 40:09
  you
• 40:09
  selling
• 40:09
  your
• 40:10
  books
• 40:11
  from
• 40:11
  your
• 40:12
  home?
• 40:13
  I
• 40:14
  am
• 40:14
  selling
• 40:14
  my
• 40:14
  own
• 40:15
  books
• 40:15
  from
• 40:16
  not
• 40:16
  being
• 40:16
  middle.
• 40:17
  Being
• 40:17
  middle
• 40:17
  is
• 40:17
  being
• 40:18
  sold
• 40:18
  exclusively
• 40:19
  through
• 40:20
  Yorkshire
• 40:21
  and
• 40:21
  Amazon
• 40:21
  and
• 40:22
  other
• 40:22
  channels.
• 40:22
  I
• 40:23
  do
• 40:23
  sell
• 40:23
  them
• 40:23
  to
• 40:24
  schools,
• 40:24
  as
• 40:24
  I
• 40:24
  do
• 40:25
  school
• 40:25
  visits.
• 40:25
  A
• 40:26
  lot
• 40:26
  of
• 40:26
  the
• 40:26
  kids
• 40:26
  always
• 40:26
  want
• 40:26
  to
• 40:26
  purchase
• 40:27
  them,
• 40:28
  but
• 40:28
  for
• 40:28
  the
• 40:28
  earlier
• 40:29
  books,
• 40:29
  I
• 40:29
  sell
• 40:30
  them
• 40:30
  on
• 40:30
  my
• 40:30
  website
• 40:31
  as
• 40:31
  well
• 40:31
  as
• 40:31
  selling
• 40:32
  them
• 40:32
  on
• 40:32
  Amazon
• 40:33
  because
• 40:33
  when
• 40:33
  you
• 40:34
  do
• 40:34
  hybrid,
• 40:34
  you
• 40:34
  tend
• 40:35
  to
• 40:35
  buy
• 40:35
  a
• 40:35
  lot
• 40:35
  of
• 40:35
  copies
• 40:35
  of
• 40:35
  your
• 40:36
  own
• 40:36
  book.
• 40:36
  And
• 40:37
  I
• 40:37
  noticed
• 40:38
  you
• 40:38
  don't
• 40:38
  have
• 40:39
  any
• 40:39
  links
• 40:39
  to
• 40:39
  Amazon
• 40:40
  though,
• 40:40
  on
• 40:41
  your
• 40:41
  website,
• 40:41
  do
• 40:42
  you?
• 40:43
  I
• 40:43
  don't
• 40:43
  think
• 40:43
  I
• 40:44
  do,
• 40:44
  but
• 40:45
  I
• 40:45
  go
• 40:45
  in
• 40:45
  the
• 40:46
  media
• 40:46
  or
• 40:46
  something.
• 40:46
  I
• 40:47
  tell
• 40:47
  people
• 40:47
  it's
• 40:47
  just
• 40:48
  so
• 40:48
  much
• 40:48
  easier
• 40:48
  than
• 40:48
  giving
• 40:49
  them
• 40:49
  my
• 40:49
  website.
• 40:49
  I
• 40:49
  say
• 40:49
  go
• 40:50
  on
• 40:50
  Amazon
• 40:51
  because
• 40:51
  everyone
• 40:52
  buys
• 40:52
  on
• 40:53
  Amazon.
• 40:53
  They're
• 40:53
  not
• 40:53
  going
• 40:54
  to
• 40:54
  remember.
• 40:54
  They
• 40:55
  might
• 40:55
  just
• 40:55
  remember
• 40:56
  Middle
• 40:56
  Child
• 40:57
  Book,
• 40:57
  but.
• 40:57
  But
• 40:57
  not
• 40:57
  the
• 40:58
  name
• 40:58
  of.
• 40:58
  Not
• 40:58
  my
• 40:59
  name,
• 40:59
  not
• 40:59
  anything
• 40:59
  else.
• 41:00
  And
• 41:00
  so
• 41:00
  if
• 41:01
  you
• 41:01
  get
• 41:01
  Middle
• 41:01
  Child
• 41:02
  book
• 41:02
  on
• 41:02
  Amazon,
• 41:02
  it'll
• 41:03
  pop
• 41:03
  right
• 41:03
  up
• 41:03
  and
• 41:04
  you
• 41:04
  can
• 41:04
  buy
• 41:05
  it
• 41:05
  without
• 41:05
  even
• 41:05
  putting
• 41:06
  a
• 41:06
  credit
• 41:06
  card
• 41:06
  in.
• 41:06
  If
• 41:07
  you
• 41:07
  have
• 41:07
  Amazon
• 41:07
  prime
• 41:08
  and
• 41:08
  if
• 41:08
  you
• 41:08
  have
• 41:09
  the
• 41:09
  face
• 41:09
  ID
• 41:10
  enabled,
• 41:10
  all
• 41:10
  you
• 41:10
  have
• 41:10
  to
• 41:11
  do
• 41:11
  is
• 41:11
  show
• 41:11
  your
• 41:11
  face
• 41:11
  and
• 41:12
  buy
• 41:12
  that
• 41:12
  book.
• 41:12
  I
• 41:13
  just
• 41:13
  wanted
• 41:13
  to
• 41:13
  understand
• 41:13
  that
• 41:14
  and
• 41:14
  for
• 41:14
  the
• 41:14
  audience
• 41:15
  to
• 41:15
  understand
• 41:15
  that.
• 41:16
  I
• 41:17
  want
• 41:17
  to
• 41:17
  talk
• 41:17
  about
• 41:17
  theme
• 41:18
  and
• 41:19
  let's
• 41:20
  discuss
• 41:20
  your
• 41:20
  theme.
• 41:21
  So
• 41:22
  let's
• 41:22
  dig
• 41:23
  a
• 41:23
  little
• 41:23
  deeper
• 41:24
  into
• 41:24
  the
• 41:24
  theme
• 41:25
  behind
• 41:25
  and
• 41:25
  with
• 41:26
  Allie
• 41:26
  being
• 41:26
  there,
• 41:26
  it's
• 41:27
  fun.
• 41:27
  Tell
• 41:27
  us
• 41:28
  a
• 41:28
  little
• 41:28
  bit
• 41:29
  more
• 41:29
  about
• 41:30
  the
• 41:30
  theme.
• 41:30
  And
• 41:31
  Ellie,
• 41:31
  tell
• 41:31
  us
• 41:32
  from
• 41:32
  your
• 41:32
  point
• 41:33
  of
• 41:33
  view,
• 41:34
  did
• 41:34
  your
• 41:34
  mom
• 41:34
  capture
• 41:35
  the
• 41:35
  theme
• 41:36
  of
• 41:36
  what
• 41:37
  being
• 41:37
  middle
• 41:38
  is
• 41:38
  all
• 41:39
  about?
• 41:40
  He
• 41:41
  captured
• 41:41
  it
• 41:41
  like
• 41:42
  she's
• 41:42
  her
• 41:43
  own
• 41:43
  middle
• 41:43
  child.
• 41:45
  Ellie
• 41:46
  would.
• 41:46
  Ellie,
• 41:47
  the
• 41:47
  reason
• 41:47
  the
• 41:47
  book
• 41:47
  came
• 41:48
  up
• 41:48
  is
• 41:48
  because
• 41:49
  we
• 41:49
  had
• 41:49
  a
• 41:50
  surprise
• 41:51
  baby
• 41:51
  during
• 41:51
  COVID
• 41:52
  So
• 41:52
  I
• 41:52
  have.
• 41:53
  My
• 41:53
  kids
• 41:53
  are
• 41:53
  now
• 41:53
  12,
• 41:54
  nine
• 41:54
  and
• 41:55
  three.
• 41:55
  And
• 41:56
  Ellie
• 41:56
  was
• 41:57
  always
• 41:57
  the
• 41:57
  baby
• 41:57
  of
• 41:57
  the
• 41:57
  family,
• 41:58
  even
• 41:58
  though
• 41:59
  she
• 41:59
  was
• 41:59
  only
• 41:59
  three
• 41:59
  years
• 42:00
  younger
• 42:00
  than
• 42:00
  her
• 42:00
  older
• 42:01
  sister.
• 42:01
  And
• 42:01
  she
• 42:01
  got
• 42:01
  all
• 42:02
  the
• 42:02
  perks
• 42:02
  of
• 42:02
  being
• 42:02
  a
• 42:02
  younger
• 42:03
  child.
• 42:04
  She
• 42:04
  had
• 42:04
  everybody
• 42:04
  do
• 42:05
  everything
• 42:05
  for
• 42:05
  her.
• 42:06
  She
• 42:06
  was
• 42:06
  getting
• 42:06
  the
• 42:07
  most
• 42:07
  time
• 42:07
  with
• 42:07
  mom
• 42:08
  and
• 42:08
  dad.
• 42:08
  And
• 42:09
  when
• 42:09
  Avery
• 42:10
  came
• 42:10
  along,
• 42:11
  she
• 42:11
  quickly
• 42:12
  realized
• 42:12
  that
• 42:13
  my
• 42:13
  older
• 42:14
  daughter
• 42:14
  needed
• 42:14
  a
• 42:15
  lot
• 42:15
  of
• 42:15
  art
• 42:15
  time
• 42:15
  because
• 42:16
  she's
• 42:16
  going
• 42:16
  to
• 42:16
  competitive
• 42:17
  dance
• 42:17
  Practices
• 42:18
  and
• 42:18
  competitions.
• 42:19
  And
• 42:19
  our
• 42:20
  younger
• 42:20
  one
• 42:20
  needed
• 42:21
  so
• 42:21
  much
• 42:21
  time
• 42:21
  and
• 42:21
  attention
• 42:22
  for
• 42:22
  her
• 42:22
  growth,
• 42:22
  development
• 42:23
  that
• 42:24
  Ellie
• 42:24
  kind
• 42:24
  of
• 42:25
  felt
• 42:25
  like
• 42:25
  she
• 42:25
  was
• 42:25
  weirdly
• 42:27
  being
• 42:27
  forgotten
• 42:28
  and
• 42:28
  overlooked
• 42:28
  and
• 42:28
  in
• 42:29
  the
• 42:29
  middle.
• 42:29
  And
• 42:29
  so
• 42:30
  she
• 42:30
  came
• 42:31
  to
• 42:31
  me
• 42:31
  one
• 42:31
  day
• 42:32
  and
• 42:32
  she
• 42:32
  said,
• 42:32
  I
• 42:33
  hate
• 42:33
  being
• 42:33
  in
• 42:33
  the
• 42:33
  middle.
• 42:34
  There's
• 42:34
  nothing
• 42:34
  good
• 42:34
  about
• 42:34
  being
• 42:35
  in
• 42:35
  the
• 42:35
  middle.
• 42:35
  And
• 42:36
  we
• 42:36
  were
• 42:36
  at
• 42:36
  the
• 42:37
  kitchen
• 42:37
  table,
• 42:37
  and
• 42:37
  I
• 42:37
  picked
• 42:38
  up
• 42:38
  an
• 42:38
  Oreo
• 42:38
  cookie.
• 42:39
  And
• 42:39
  I
• 42:39
  said.
• 42:40
  I
• 42:40
  opened
• 42:40
  it
• 42:40
  up
• 42:40
  and
• 42:41
  I
• 42:41
  said,
• 42:41
  what's
• 42:41
  the
• 42:41
  best
• 42:41
  part
• 42:41
  of
• 42:42
  an
• 42:42
  Oreo
• 42:42
  cookie?
• 42:42
  And
• 42:42
  she
• 42:43
  said,
• 42:43
  the
• 42:43
  cream.
• 42:43
  And
• 42:43
  I
• 42:43
  said,
• 42:44
  you're
• 42:44
  the
• 42:44
  cream
• 42:44
  that
• 42:45
  holds
• 42:45
  the
• 42:45
  cookie
• 42:45
  together.
• 42:46
  You
• 42:46
  get
• 42:47
  the
• 42:47
  best
• 42:47
  of
• 42:47
  both
• 42:47
  worlds.
• 42:48
  And
• 42:48
  so
• 42:49
  I
• 42:49
  think
• 42:49
  in
• 42:49
  my
• 42:50
  family,
• 42:50
  we
• 42:50
  always
• 42:51
  knew
• 42:51
  when
• 42:51
  we
• 42:51
  find
• 42:52
  something
• 42:52
  that
• 42:52
  could
• 42:52
  be
• 42:52
  a
• 42:52
  book,
• 42:53
  we're
• 42:53
  like,
• 42:53
  that
• 42:53
  could
• 42:54
  be
• 42:54
  a
• 42:54
  book.
• 42:55
  That
• 42:55
  moment
• 42:56
  created
• 42:57
  the
• 42:58
  inspiration
• 42:58
  behind
• 42:59
  the
• 42:59
  book.
• 43:00
  So,
• 43:00
  Allie,
• 43:01
  did
• 43:01
  you
• 43:01
  help
• 43:03
  contribute
• 43:04
  to
• 43:04
  the
• 43:04
  book?
• 43:05
  Yeah,
• 43:06
  I
• 43:06
  was
• 43:07
  kind
• 43:07
  of
• 43:08
  like
• 43:08
  her
• 43:08
  helper
• 43:09
  because
• 43:10
  I
• 43:10
  was
• 43:10
  kind
• 43:10
  of
• 43:11
  an
• 43:11
  author.
• 43:12
  I
• 43:12
  helped
• 43:12
  her
• 43:13
  write
• 43:13
  words.
• 43:13
  And
• 43:14
  if
• 43:14
  they're
• 43:14
  hard
• 43:14
  words,
• 43:15
  like
• 43:16
  kids
• 43:16
  under
• 43:16
  age
• 43:17
  9
• 43:17
  couldn't
• 43:18
  pronounce,
• 43:18
  if
• 43:19
  they
• 43:19
  were
• 43:19
  reading
• 43:19
  it
• 43:19
  themselves
• 43:20
  or
• 43:20
  they
• 43:21
  didn't
• 43:21
  know
• 43:21
  what
• 43:21
  it
• 43:21
  meant,
• 43:22
  I
• 43:22
  told
• 43:23
  her
• 43:23
  so
• 43:23
  she
• 43:23
  could
• 43:24
  make
• 43:25
  the
• 43:25
  word
• 43:25
  a
• 43:26
  little
• 43:26
  simpler.
• 43:27
  Excellent.
• 43:28
  Excellent.
• 43:28
  Because
• 43:28
  that's
• 43:29
  what
• 43:29
  I
• 43:29
  found
• 43:29
  with
• 43:29
  my
• 43:30
  grandchildren,
• 43:31
  is
• 43:31
  they'd
• 43:31
  say.
• 43:32
  They
• 43:32
  would.
• 43:33
  Like
• 43:33
  I
• 43:33
  said
• 43:33
  to
• 43:33
  you,
• 43:34
  we
• 43:34
  turned
• 43:34
  about
• 43:34
  half
• 43:35
  of
• 43:35
  our
• 43:35
  books
• 43:35
  into
• 43:36
  audiobooks.
• 43:36
  And
• 43:37
  they'd
• 43:37
  say,
• 43:37
  papa.
• 43:38
  That's
• 43:39
  what
• 43:39
  they
• 43:39
  call
• 43:39
  me.
• 43:39
  They
• 43:40
  say,
• 43:40
  papa.
• 43:40
  Oh,
• 43:41
  my
• 43:41
  goodness.
• 43:41
  I
• 43:42
  don't
• 43:42
  think
• 43:42
  this
• 43:43
  is
• 43:43
  the
• 43:43
  right
• 43:43
  word.
• 43:44
  It's
• 43:44
  too
• 43:44
  hard.
• 43:45
  And
• 43:45
  we
• 43:45
  would
• 43:45
  change
• 43:46
  the
• 43:46
  words.
• 43:46
  Good
• 43:47
  for
• 43:47
  you,
• 43:47
  Allie.
• 43:48
  Very
• 43:48
  critical,
• 43:48
  in
• 43:49
  a
• 43:49
  good
• 43:49
  way.
• 43:49
  When
• 43:50
  the
• 43:50
  illustrations
• 43:50
  came
• 43:51
  back,
• 43:51
  she
• 43:51
  would
• 43:52
  do
• 43:52
  thumbs
• 43:52
  up,
• 43:52
  thumbs
• 43:53
  down,
• 43:53
  and
• 43:53
  she
• 43:54
  would
• 43:54
  point
• 43:54
  out
• 43:55
  very
• 43:55
  interesting
• 43:56
  things.
• 43:56
  That's
• 43:57
  actually
• 43:57
  not
• 43:58
  the
• 43:58
  face
• 43:58
  that
• 43:59
  I
• 43:59
  would
• 43:59
  make.
• 43:59
  It
• 43:59
  would
• 44:00
  be
• 44:00
  more
• 44:00
  of
• 44:00
  a
• 44:00
  frustrated
• 44:01
  face
• 44:01
  versus
• 44:02
  an
• 44:02
  angry
• 44:02
  face.
• 44:02
  And
• 44:03
  so
• 44:03
  I
• 44:04
  think
• 44:04
  the
• 44:04
  final
• 44:04
  product
• 44:05
  is
• 44:05
  a
• 44:05
  combination
• 44:05
  of
• 44:06
  my
• 44:06
  words
• 44:06
  and
• 44:06
  Ellie's
• 44:07
  expressions.
• 44:08
  Good
• 44:08
  for
• 44:08
  you.
• 44:09
  Good
• 44:09
  for
• 44:09
  you.
• 44:10
  Did
• 44:10
  you
• 44:10
  like
• 44:10
  that
• 44:10
  process
• 44:11
  of
• 44:11
  being
• 44:11
  involved
• 44:12
  on
• 44:12
  the
• 44:13
  illustration
• 44:13
  side?
• 44:14
  Yeah,
• 44:15
  it
• 44:15
  was
• 44:15
  fun.
• 44:16
  Oh,
• 44:17
  nice.
• 44:18
  And
• 44:18
  again,
• 44:18
  I'm.
• 44:19
  If
• 44:19
  you
• 44:19
  both
• 44:19
  of
• 44:20
  you
• 44:20
  want
• 44:20
  to
• 44:20
  answer
• 44:20
  this.
• 44:21
  So
• 44:21
  the
• 44:21
  central
• 44:22
  lesson
• 44:23
  or
• 44:23
  teaching
• 44:23
  of
• 44:23
  your
• 44:24
  book,
• 44:24
  were
• 44:25
  you
• 44:25
  consciously
• 44:26
  aware
• 44:27
  of
• 44:27
  what
• 44:27
  you
• 44:28
  were
• 44:28
  doing?
• 44:30
  I
• 44:30
  was.
• 44:31
  I
• 44:31
  knew
• 44:32
  that
• 44:32
  I
• 44:32
  wanted
• 44:32
  the
• 44:33
  lesson
• 44:33
  to
• 44:33
  be,
• 44:35
  for
• 44:35
  this
• 44:35
  book,
• 44:36
  no
• 44:36
  matter
• 44:36
  where
• 44:37
  you.
• 44:37
  First
• 44:37
  of
• 44:37
  all,
• 44:37
  no
• 44:37
  matter
• 44:38
  where
• 44:38
  you
• 44:38
  fall
• 44:38
  in
• 44:38
  the
• 44:38
  family,
• 44:39
  you
• 44:39
  are
• 44:39
  important.
• 44:39
  Everybody
• 44:40
  serves
• 44:40
  their
• 44:40
  own
• 44:40
  purpose.
• 44:41
  But
• 44:42
  when
• 44:42
  you're
• 44:42
  middle,
• 44:43
  you're
• 44:43
  not
• 44:44
  stuck
• 44:44
  in
• 44:44
  the
• 44:44
  middle.
• 44:45
  You
• 44:45
  get
• 44:45
  to
• 44:45
  be
• 44:45
  in
• 44:45
  the
• 44:45
  middle.
• 44:46
  And
• 44:46
  Ellie
• 44:46
  actually
• 44:47
  coined
• 44:47
  that
• 44:47
  phrase
• 44:48
  a
• 44:48
  couple
• 44:48
  of
• 44:49
  months
• 44:49
  ago.
• 44:49
  But
• 44:50
  seeing
• 44:51
  the
• 44:51
  world
• 44:51
  with
• 44:51
  a
• 44:52
  Different
• 44:52
  lens,
• 44:52
  just
• 44:52
  putting
• 44:53
  on
• 44:53
  the
• 44:53
  rose
• 44:53
  colored
• 44:54
  glasses
• 44:54
  for
• 44:54
  a
• 44:54
  second
• 44:54
  and
• 44:55
  see
• 44:55
  the
• 44:55
  perks
• 44:56
  that
• 44:56
  you
• 44:56
  get
• 44:56
  from
• 44:56
  being
• 44:57
  in
• 44:57
  the
• 44:57
  middle.
• 44:57
  And
• 44:58
  the
• 44:58
  perks
• 44:58
  sometimes
• 44:58
  are
• 44:59
  funny,
• 44:59
  sometimes,
• 45:00
  like,
• 45:00
  we
• 45:01
  do
• 45:01
  overlook
• 45:01
  Ellie
• 45:02
  and
• 45:02
  we
• 45:02
  forget
• 45:02
  that
• 45:03
  she's
• 45:03
  on
• 45:03
  her
• 45:03
  iPad
• 45:04
  and
• 45:04
  not
• 45:04
  in
• 45:04
  bed
• 45:05
  on
• 45:05
  a
• 45:05
  school
• 45:05
  night.
• 45:06
  Some
• 45:06
  of
• 45:06
  the
• 45:06
  perks
• 45:06
  she
• 45:06
  likes
• 45:07
  and
• 45:08
  some
• 45:08
  of
• 45:08
  the
• 45:08
  things
• 45:08
  we've
• 45:09
  worked
• 45:09
  on
• 45:09
  with
• 45:10
  her.
• 45:10
  Ellie
• 45:10
  and
• 45:10
  I
• 45:11
  think
• 45:11
  have
• 45:12
  had
• 45:12
  a
• 45:12
  closer
• 45:12
  relationship
• 45:13
  since
• 45:13
  I
• 45:13
  wrote
• 45:14
  the
• 45:14
  book
• 45:15
  because
• 45:15
  I
• 45:15
  realized
• 45:16
  that
• 45:16
  she
• 45:16
  did
• 45:16
  feel
• 45:16
  overlooked.
• 45:17
  And
• 45:17
  so
• 45:18
  she
• 45:18
  and
• 45:18
  I
• 45:19
  take
• 45:19
  the
• 45:19
  time
• 45:19
  every
• 45:19
  month
• 45:20
  to
• 45:20
  do
• 45:20
  something
• 45:20
  one
• 45:21
  on
• 45:21
  one.
• 45:21
  What
• 45:22
  she
• 45:22
  and
• 45:22
  I
• 45:22
  do,
• 45:22
  we
• 45:23
  volunteer
• 45:23
  through
• 45:23
  an
• 45:24
  organization
• 45:25
  in
• 45:25
  Chicago
• 45:25
  called
• 45:26
  the
• 45:26
  Honeycomb
• 45:26
  Project.
• 45:27
  And
• 45:28
  we've
• 45:28
  done
• 45:28
  everything
• 45:28
  from
• 45:29
  sewing
• 45:29
  pillowcases
• 45:30
  to
• 45:30
  baking
• 45:31
  cookies
• 45:31
  for
• 45:31
  kids
• 45:31
  in
• 45:31
  the
• 45:32
  hospital.
• 45:32
  And
• 45:33
  that
• 45:33
  is
• 45:33
  our
• 45:33
  time.
• 45:34
  That's
• 45:34
  our
• 45:34
  thing.
• 45:35
  We
• 45:35
  never
• 45:35
  cancel
• 45:36
  it.
• 45:36
  Nothing
• 45:36
  ever
• 45:37
  gets
• 45:37
  in
• 45:37
  the
• 45:37
  way
• 45:37
  of
• 45:37
  it.
• 45:38
  And
• 45:38
  I
• 45:38
  want
• 45:39
  parents
• 45:39
  to
• 45:39
  know
• 45:39
  that
• 45:40
  you
• 45:40
  got
• 45:41
  to
• 45:41
  see
• 45:41
  middle
• 45:41
  children
• 45:42
  for
• 45:42
  who
• 45:42
  they
• 45:42
  are,
• 45:43
  not
• 45:43
  how
• 45:43
  they
• 45:43
  measure
• 45:44
  up
• 45:44
  to
• 45:44
  their
• 45:44
  siblings.
• 45:45
  And
• 45:46
  I
• 45:46
  make
• 45:46
  a
• 45:46
  very
• 45:47
  conscious
• 45:47
  effort
• 45:47
  to
• 45:48
  show
• 45:49
  Ellie
• 45:49
  not
• 45:50
  only
• 45:50
  feel
• 45:50
  in
• 45:50
  my
• 45:51
  heart
• 45:51
  that
• 45:51
  I'm
• 45:51
  proud
• 45:51
  of
• 45:52
  her,
• 45:52
  but
• 45:52
  show
• 45:53
  her
• 45:53
  that
• 45:53
  I
• 45:53
  am
• 45:54
  fantastic.
• 45:55
  So,
• 45:55
  Ellie,
• 45:55
  it
• 45:56
  gets
• 45:56
  me
• 45:56
  thinking
• 45:56
  of
• 45:57
  what
• 45:57
  your
• 45:57
  mom
• 45:57
  said
• 45:57
  earlier,
• 45:58
  is
• 45:59
  that
• 45:59
  you
• 45:59
  got
• 46:00
  to
• 46:00
  be
• 46:00
  the
• 46:00
  youngest
• 46:01
  child
• 46:01
  for
• 46:01
  quite
• 46:02
  a
• 46:02
  while,
• 46:03
  and
• 46:03
  then
• 46:03
  now
• 46:04
  you're.
• 46:04
  And
• 46:04
  then
• 46:04
  you
• 46:04
  were
• 46:05
  the
• 46:05
  middle
• 46:05
  child,
• 46:05
  and
• 46:06
  that
• 46:06
  got
• 46:06
  a
• 46:06
  little
• 46:07
  frustrating.
• 46:08
  So
• 46:09
  do
• 46:09
  you
• 46:09
  feel
• 46:09
  a
• 46:10
  whole
• 46:10
  lot
• 46:10
  better
• 46:10
  about
• 46:11
  being
• 46:11
  the
• 46:11
  middle
• 46:11
  child
• 46:12
  now?
• 46:13
  I
• 46:13
  feel
• 46:14
  better
• 46:14
  than
• 46:14
  before,
• 46:15
  but
• 46:17
  still
• 46:17
  wish
• 46:17
  I
• 46:17
  was
• 46:18
  still
• 46:18
  the
• 46:18
  youngest.
• 46:19
  No
• 46:19
  offense
• 46:20
  to
• 46:20
  Avery,
• 46:20
  but
• 46:21
  I
• 46:22
  wish
• 46:22
  I
• 46:22
  was
• 46:23
  the
• 46:23
  youngest.
• 46:24
  Okay.
• 46:24
  Thank
• 46:25
  you
• 46:25
  for
• 46:25
  your
• 46:25
  honesty,
• 46:27
  Laurie.
• 46:27
  I'm
• 46:28
  interested
• 46:28
  in
• 46:30
  your
• 46:30
  insights
• 46:31
  into
• 46:32
  the
• 46:33
  writing
• 46:33
  process
• 46:34
  because
• 46:34
  a
• 46:35
  lot
• 46:35
  of
• 46:35
  aspiring
• 46:36
  children's
• 46:36
  book
• 46:37
  authors,
• 46:37
  they
• 46:38
  just
• 46:38
  don't
• 46:38
  know
• 46:38
  how
• 46:38
  to
• 46:39
  get
• 46:39
  started.
• 46:39
  Give
• 46:40
  us
• 46:40
  some
• 46:40
  insights
• 46:41
  into
• 46:41
  your
• 46:41
  development
• 46:42
  as
• 46:43
  a
• 46:43
  writer
• 46:43
  and
• 46:44
  the
• 46:44
  writing
• 46:44
  process.
• 46:46
  I
• 46:46
  am
• 46:46
  proudly
• 46:47
  the
• 46:47
  simplest
• 46:48
  writer
• 46:48
  on
• 46:49
  the
• 46:49
  planet.
• 46:50
  I
• 46:50
  just
• 46:50
  write
• 46:50
  whatever
• 46:51
  in
• 46:51
  my
• 46:51
  head.
• 46:52
  I
• 46:52
  do
• 46:52
  a
• 46:52
  brain
• 46:52
  dump.
• 46:53
  If
• 46:53
  I'm
• 46:54
  at
• 46:54
  gymnastics
• 46:55
  waiting
• 46:56
  for
• 46:56
  my
• 46:56
  kids,
• 46:56
  I
• 46:57
  will.
• 46:57
  If
• 46:57
  I
• 46:57
  don't
• 46:57
  have
• 46:57
  a
• 46:58
  piece
• 46:58
  of
• 46:58
  paper,
• 46:58
  I'll
• 46:58
  open
• 46:59
  the
• 46:59
  iPhone
• 46:59
  notes
• 47:00
  app
• 47:00
  and
• 47:00
  I'll
• 47:00
  just
• 47:00
  start
• 47:00
  writing.
• 47:01
  Don't
• 47:01
  worry
• 47:02
  about
• 47:02
  if
• 47:03
  this
• 47:03
  rhymes
• 47:03
  perfectly,
• 47:04
  then
• 47:04
  the
• 47:04
  other
• 47:05
  if
• 47:05
  the
• 47:05
  two,
• 47:06
  if
• 47:06
  there's
• 47:06
  the
• 47:06
  same
• 47:06
  amount
• 47:07
  of
• 47:07
  syllables,
• 47:07
  I
• 47:07
  don't
• 47:08
  worry
• 47:08
  about
• 47:08
  titles.
• 47:08
  I
• 47:09
  don't
• 47:09
  worry
• 47:09
  about
• 47:09
  grammar.
• 47:09
  I
• 47:10
  just
• 47:10
  write.
• 47:11
  And
• 47:11
  I
• 47:11
  find
• 47:11
  that
• 47:12
  it's
• 47:12
  so
• 47:12
  much
• 47:12
  better
• 47:12
  than
• 47:13
  overthinking
• 47:13
  it.
• 47:14
  And
• 47:14
  then
• 47:15
  as
• 47:15
  I've
• 47:15
  dumped
• 47:16
  everything,
• 47:16
  I
• 47:17
  then
• 47:17
  go
• 47:17
  back
• 47:17
  and
• 47:18
  try
• 47:18
  and
• 47:18
  cohe
• 47:19
  make
• 47:19
  it
• 47:19
  cohesive
• 47:20
  and
• 47:20
  connect
• 47:20
  the
• 47:20
  dots
• 47:21
  and
• 47:21
  fix
• 47:22
  the
• 47:22
  grammar.
• 47:22
  But
• 47:23
  I
• 47:23
  have
• 47:24
  unfortunately
• 47:25
  written.
• 47:25
  I'VE
• 47:25
  had
• 47:25
  writer's
• 47:26
  block
• 47:26
  before,
• 47:27
  and
• 47:27
  it's
• 47:27
  hard,
• 47:28
  but
• 47:28
  I've
• 47:28
  just
• 47:29
  found.
• 47:29
  Just
• 47:29
  dump
• 47:30
  whatever
• 47:30
  is
• 47:30
  in
• 47:31
  your
• 47:31
  brain
• 47:31
  if
• 47:32
  it's
• 47:32
  in
• 47:32
  the
• 47:32
  middle
• 47:32
  of
• 47:33
  the
• 47:33
  night.
• 47:33
  I
• 47:33
  have
• 47:33
  a
• 47:33
  notepad
• 47:34
  by
• 47:34
  my
• 47:34
  nightstand.
• 47:34
  I
• 47:35
  just
• 47:35
  write
• 47:35
  it
• 47:35
  down.
• 47:36
  Good
• 47:36
  for
• 47:36
  you.
• 47:37
  So
• 47:38
  I'm
• 47:38
  curious,
• 47:39
  besides
• 47:40
  your
• 47:40
  own
• 47:40
  personal
• 47:41
  experience,
• 47:42
  have
• 47:43
  you
• 47:43
  done
• 47:43
  any
• 47:44
  additional
• 47:44
  research
• 47:45
  into
• 47:46
  some
• 47:47
  of
• 47:47
  your
• 47:47
  books?
• 47:49
  I
• 47:49
  have.
• 47:50
  For
• 47:50
  the
• 47:50
  first
• 47:51
  book,
• 47:51
  there
• 47:51
  was
• 47:51
  a
• 47:51
  lot
• 47:52
  about
• 47:52
  bullying
• 47:53
  because
• 47:53
  my
• 47:54
  daughter,
• 47:55
  she
• 47:55
  wasn't
• 47:55
  being
• 47:56
  bullied,
• 47:56
  but
• 47:56
  it
• 47:56
  felt
• 47:57
  like
• 47:57
  when
• 47:57
  she
• 47:58
  was
• 47:58
  short,
• 47:58
  it
• 47:58
  could
• 47:59
  have
• 47:59
  turned
• 47:59
  into
• 47:59
  that
• 48:00
  scenario
• 48:01
  if
• 48:01
  she
• 48:01
  didn't
• 48:01
  lean
• 48:01
  into
• 48:02
  it.
• 48:02
  And
• 48:02
  so
• 48:03
  I
• 48:03
  actually
• 48:03
  work
• 48:04
  with
• 48:04
  the
• 48:04
  PACER
• 48:05
  Bullying
• 48:05
  Prevention
• 48:06
  center,
• 48:07
  and
• 48:07
  I
• 48:07
  was
• 48:08
  an
• 48:08
  ambassador
• 48:08
  for
• 48:08
  them
• 48:08
  and
• 48:09
  would
• 48:09
  go
• 48:09
  into
• 48:09
  school
• 48:10
  and
• 48:10
  share
• 48:10
  their
• 48:11
  bookmarks,
• 48:11
  their
• 48:11
  posters,
• 48:12
  things
• 48:12
  like
• 48:13
  that
• 48:13
  when
• 48:13
  I
• 48:13
  was
• 48:13
  doing
• 48:14
  readings,
• 48:15
  and
• 48:15
  the
• 48:15
  numbers
• 48:16
  were
• 48:16
  staggering
• 48:17
  for
• 48:17
  bullying.
• 48:17
  And
• 48:18
  so
• 48:18
  that
• 48:18
  was
• 48:19
  something
• 48:19
  that
• 48:19
  I
• 48:19
  did.
• 48:20
  This
• 48:20
  is
• 48:21
  actually
• 48:21
  really
• 48:21
  funny,
• 48:22
  but
• 48:22
  I
• 48:23
  connected
• 48:23
  for
• 48:24
  this
• 48:24
  book
• 48:24
  with
• 48:25
  the
• 48:25
  president
• 48:25
  of
• 48:26
  the
• 48:26
  International
• 48:27
  Middle
• 48:27
  Child
• 48:28
  Union,
• 48:29
  and.
• 48:29
  Which
• 48:30
  no
• 48:30
  one
• 48:30
  would
• 48:30
  believe.
• 48:32
  You'd
• 48:32
  think
• 48:33
  you're
• 48:33
  making
• 48:33
  this
• 48:33
  up.
• 48:35
  The
• 48:35
  best
• 48:35
  part
• 48:35
  of
• 48:35
  this
• 48:36
  is
• 48:36
  after
• 48:37
  we
• 48:37
  connected,
• 48:37
  he
• 48:37
  said,
• 48:38
  I
• 48:38
  love
• 48:38
  your
• 48:38
  book.
• 48:39
  I
• 48:39
  want
• 48:39
  to
• 48:39
  give
• 48:39
  you
• 48:39
  an
• 48:39
  honorary
• 48:40
  membership
• 48:40
  card
• 48:41
  to
• 48:41
  the
• 48:41
  International
• 48:42
  Middle
• 48:42
  Child
• 48:42
  Union.
• 48:43
  And
• 48:43
  I
• 48:43
  said,
• 48:43
  that's
• 48:43
  great.
• 48:44
  What
• 48:44
  do
• 48:44
  I
• 48:44
  get?
• 48:44
  And
• 48:44
  he
• 48:45
  said,
• 48:45
  you
• 48:45
  get
• 48:45
  the
• 48:46
  same
• 48:46
  perks
• 48:46
  as
• 48:46
  a
• 48:46
  middle
• 48:47
  child.
• 48:47
  Nothing
• 48:48
  with
• 48:49
  a
• 48:49
  lot
• 48:49
  of
• 48:49
  fun.
• 48:50
  I
• 48:50
  also
• 48:50
  did
• 48:50
  a
• 48:50
  lot
• 48:50
  of
• 48:51
  research
• 48:51
  to
• 48:51
  see
• 48:52
  what
• 48:52
  celebrities
• 48:52
  were
• 48:53
  middle
• 48:53
  kids,
• 48:53
  what
• 48:54
  television
• 48:54
  shows
• 48:54
  depicted
• 48:55
  middle
• 48:55
  kids.
• 48:56
  I
• 48:56
  would
• 48:56
  tell
• 48:56
  Ellie
• 48:57
  constantly
• 48:57
  about
• 48:57
  Jan
• 48:58
  from
• 48:58
  the
• 48:58
  Brady
• 48:58
  Bunch
• 48:58
  and
• 48:59
  Stephanie
• 48:59
  from
• 48:59
  Full
• 48:59
  House.
• 49:00
  There's
• 49:01
  so
• 49:01
  much
• 49:01
  comedy
• 49:02
  that
• 49:02
  evolved
• 49:03
  around
• 49:03
  that
• 49:04
  revolved
• 49:04
  around
• 49:04
  middle
• 49:05
  kids.
• 49:05
  That's
• 49:06
  incredible.
• 49:07
  I
• 49:07
  think
• 49:07
  it's
• 49:08
  characters.
• 49:09
  You
• 49:09
  know
• 49:09
  what
• 49:09
  I
• 49:09
  have.
• 49:10
  I'll
• 49:10
  have
• 49:10
  to
• 49:10
  look
• 49:10
  into
• 49:11
  that
• 49:11
  for
• 49:12
  my
• 49:12
  middle
• 49:13
  granddaughter,
• 49:14
  who's
• 49:14
  a
• 49:14
  double
• 49:15
  middle.
• 49:16
  Yeah.
• 49:17
  So
• 49:18
  thank
• 49:18
  you
• 49:18
  for
• 49:18
  sharing
• 49:19
  that.
• 49:19
  Are
• 49:20
  you
• 49:20
  a
• 49:20
  part
• 49:20
  of
• 49:20
  that
• 49:20
  organization
• 49:21
  now?
• 49:23
  I
• 49:23
  do.
• 49:23
  I
• 49:24
  work
• 49:24
  with
• 49:24
  him,
• 49:24
  and
• 49:25
  I
• 49:25
  think
• 49:26
  my
• 49:26
  book
• 49:26
  is
• 49:26
  on
• 49:26
  his
• 49:27
  blog.
• 49:27
  And
• 49:28
  it's
• 49:28
  just
• 49:28
  a
• 49:28
  funny
• 49:29
  organization
• 49:29
  where
• 49:30
  you
• 49:30
  can
• 49:31
  let
• 49:31
  middle
• 49:31
  children
• 49:31
  vent,
• 49:32
  no
• 49:32
  matter
• 49:32
  their
• 49:32
  age.
• 49:33
  Right.
• 49:34
  And,
• 49:34
  Ellie,
• 49:35
  are
• 49:35
  you
• 49:35
  a
• 49:35
  member,
• 49:35
  too?
• 49:37
  Yeah.
• 49:38
  Yes.
• 49:38
  Okay.
• 49:39
  But
• 49:39
  you're
• 49:39
  a
• 49:39
  legitimate
• 49:40
  member?
• 49:42
  Yeah,
• 49:42
  she
• 49:43
  is.
• 49:43
  I'm
• 49:43
  just
• 49:43
  an
• 49:43
  honorary
• 49:44
  member.
• 49:46
  So
• 49:47
  I.
• 49:47
  I
• 49:47
  want
• 49:47
  to
• 49:47
  take
• 49:48
  you
• 49:48
  back,
• 49:48
  Laurie,
• 49:49
  to
• 49:50
  2018,
• 49:52
  and
• 49:52
  then
• 49:53
  I'm
• 49:53
  going
• 49:53
  to
• 49:53
  bring
• 49:53
  you
• 49:54
  forward
• 49:54
  because
• 49:55
  I
• 49:55
  want
• 49:55
  to
• 49:55
  talk
• 49:55
  to
• 49:55
  you
• 49:55
  about
• 49:56
  success
• 49:56
  measurements.
• 49:57
  A
• 49:57
  lot
• 49:57
  of
• 49:57
  the
• 49:58
  guests
• 49:58
  I
• 49:58
  have
• 49:58
  on,
• 49:59
  they've
• 49:59
  written
• 50:00
  their
• 50:00
  first
• 50:00
  book,
• 50:01
  and
• 50:01
  so
• 50:02
  I
• 50:02
  always
• 50:02
  talk
• 50:02
  to
• 50:03
  them
• 50:03
  about
• 50:04
  thinking
• 50:04
  about
• 50:05
  what
• 50:05
  did
• 50:05
  success
• 50:06
  mean
• 50:06
  to
• 50:06
  them
• 50:07
  when
• 50:07
  they
• 50:07
  brought
• 50:07
  their
• 50:07
  first
• 50:08
  book
• 50:08
  out.
• 50:08
  Go
• 50:09
  back
• 50:09
  to
• 50:09
  that.
• 50:09
  And
• 50:09
  so
• 50:10
  what
• 50:10
  was
• 50:10
  success
• 50:11
  to
• 50:11
  you?
• 50:11
  For
• 50:12
  your
• 50:12
  first
• 50:12
  book,
• 50:12
  what
• 50:13
  did
• 50:13
  it
• 50:13
  mean
• 50:13
  to
• 50:13
  you?
• 50:15
  What
• 50:15
  did
• 50:16
  it
• 50:16
  look
• 50:16
  like?
• 50:16
  I
• 50:17
  think
• 50:17
  for
• 50:17
  my
• 50:17
  first
• 50:17
  book,
• 50:18
  it
• 50:18
  was
• 50:19
  gaining
• 50:19
  the
• 50:19
  confidence
• 50:20
  that
• 50:20
  I
• 50:20
  can
• 50:20
  do
• 50:20
  it.
• 50:21
  And
• 50:21
  when
• 50:21
  it
• 50:22
  released,
• 50:22
  I
• 50:22
  was
• 50:23
  so
• 50:23
  worried,
• 50:24
  are
• 50:24
  people
• 50:24
  gonna
• 50:24
  buy
• 50:25
  it?
• 50:25
  Or
• 50:25
  is
• 50:25
  it
• 50:25
  just
• 50:25
  gonna
• 50:25
  be,
• 50:26
  am
• 50:26
  I
• 50:26
  gonna
• 50:26
  come
• 50:27
  home
• 50:27
  to
• 50:27
  my
• 50:27
  parents
• 50:27
  house
• 50:27
  on
• 50:28
  Thanksgiving,
• 50:28
  open
• 50:29
  the
• 50:29
  closet,
• 50:29
  and
• 50:29
  all
• 50:30
  the
• 50:30
  books
• 50:30
  are
• 50:30
  gonna
• 50:30
  fall
• 50:30
  down
• 50:31
  from
• 50:31
  the
• 50:31
  top
• 50:31
  shelf?
• 50:33
  I
• 50:33
  really
• 50:34
  saw
• 50:34
  that
• 50:34
  book
• 50:34
  resonate.
• 50:35
  I
• 50:35
  worked
• 50:36
  with,
• 50:36
  actually
• 50:36
  the
• 50:37
  children's
• 50:37
  hospital
• 50:37
  in
• 50:38
  Chicago.
• 50:38
  They
• 50:38
  asked
• 50:38
  me
• 50:39
  to
• 50:39
  come
• 50:39
  read
• 50:39
  the
• 50:39
  book
• 50:40
  to
• 50:40
  the
• 50:40
  kids
• 50:40
  that
• 50:41
  are
• 50:41
  staying
• 50:41
  in
• 50:41
  the
• 50:41
  hospital
• 50:42
  for
• 50:42
  extended
• 50:43
  periods
• 50:43
  of
• 50:43
  time.
• 50:44
  And
• 50:45
  it
• 50:45
  was
• 50:45
  an
• 50:45
  eye
• 50:45
  opening
• 50:46
  moment
• 50:46
  for
• 50:46
  me
• 50:46
  because
• 50:47
  one
• 50:47
  of
• 50:48
  the
• 50:48
  questions
• 50:48
  I
• 50:48
  asked,
• 50:49
  I
• 50:49
  kept
• 50:49
  it
• 50:49
  very
• 50:50
  light,
• 50:50
  but
• 50:50
  I
• 50:50
  said
• 50:50
  to
• 50:51
  the
• 50:51
  children,
• 50:52
  what
• 50:52
  is
• 50:52
  one
• 50:52
  thing
• 50:52
  that
• 50:52
  makes
• 50:53
  you
• 50:53
  different?
• 50:53
  And
• 50:53
  I
• 50:54
  said,
• 50:54
  for
• 50:54
  example,
• 50:55
  for
• 50:55
  me,
• 50:55
  I'm
• 50:55
  ambidextrous.
• 50:56
  That
• 50:56
  makes
• 50:57
  me
• 50:57
  different,
• 50:57
  but
• 50:57
  I'm
• 50:58
  proud
• 50:58
  of
• 50:58
  it.
• 50:59
  And
• 50:59
  the
• 50:59
  kids
• 51:00
  were
• 51:00
  saying,
• 51:00
  I
• 51:00
  have
• 51:01
  a
• 51:01
  pink
• 51:01
  wheelchair.
• 51:02
  I
• 51:02
  have.
• 51:03
  One
• 51:03
  kid
• 51:03
  said,
• 51:03
  I
• 51:03
  have
• 51:04
  another
• 51:04
  person's
• 51:04
  heart
• 51:05
  beating
• 51:05
  in
• 51:05
  my
• 51:05
  chest.
• 51:06
  And
• 51:07
  to
• 51:08
  hear
• 51:09
  how
• 51:09
  kids
• 51:09
  took
• 51:10
  my
• 51:10
  book
• 51:10
  and
• 51:10
  interpret
• 51:11
  it
• 51:11
  in
• 51:11
  their
• 51:11
  own
• 51:11
  way,
• 51:12
  it
• 51:12
  was
• 51:12
  amazing.
• 51:13
  And
• 51:13
  so
• 51:14
  for
• 51:14
  that
• 51:14
  book,
• 51:15
  the
• 51:15
  success
• 51:15
  was
• 51:16
  just
• 51:16
  being
• 51:17
  knowing
• 51:17
  that
• 51:17
  I
• 51:18
  can
• 51:18
  change
• 51:18
  the
• 51:18
  way
• 51:19
  someone
• 51:19
  thinks
• 51:19
  or
• 51:19
  make
• 51:20
  them
• 51:20
  feel
• 51:20
  proud
• 51:21
  of
• 51:21
  themselves.
• 51:22
  I
• 51:22
  absolutely
• 51:23
  love
• 51:23
  that.
• 51:23
  And
• 51:24
  of
• 51:24
  course,
• 51:24
  with
• 51:25
  the
• 51:25
  next
• 51:25
  books,
• 51:26
  I
• 51:26
  worked
• 51:26
  with
• 51:27
  a
• 51:27
  lot
• 51:27
  of
• 51:27
  charities.
• 51:28
  I
• 51:28
  wrote
• 51:28
  a
• 51:28
  book
• 51:28
  on
• 51:28
  pet
• 51:29
  loss.
• 51:29
  And
• 51:29
  so
• 51:30
  it
• 51:30
  was,
• 51:30
  for
• 51:31
  me,
• 51:31
  it
• 51:31
  was
• 51:31
  very
• 51:31
  important
• 51:31
  to
• 51:32
  give
• 51:32
  back
• 51:32
  to
• 51:32
  that
• 51:32
  organization
• 51:34
  through
• 51:34
  donations.
• 51:35
  With
• 51:35
  the
• 51:35
  White
• 51:36
  Sox,
• 51:36
  I
• 51:36
  worked
• 51:36
  with
• 51:36
  them
• 51:37
  as
• 51:37
  well
• 51:37
  for
• 51:37
  donations.
• 51:39
  And
• 51:39
  for
• 51:40
  this
• 51:40
  book,
• 51:40
  I'm
• 51:40
  just
• 51:41
  really
• 51:41
  having
• 51:42
  fun.
• 51:42
  My
• 51:43
  goal
• 51:43
  is
• 51:43
  to
• 51:43
  sell
• 51:43
  books,
• 51:44
  but
• 51:44
  I
• 51:44
  also
• 51:44
  want
• 51:45
  middle
• 51:45
  kids
• 51:46
  and
• 51:46
  their
• 51:46
  parents
• 51:46
  to
• 51:47
  take
• 51:47
  notice
• 51:47
  that
• 51:48
  middle
• 51:48
  kids
• 51:48
  are
• 51:48
  often
• 51:48
  overlooked
• 51:49
  and
• 51:49
  try
• 51:49
  and
• 51:50
  make
• 51:50
  the
• 51:50
  time
• 51:51
  to
• 51:51
  make
• 51:51
  their
• 51:51
  lives
• 51:51
  a
• 51:52
  little
• 51:52
  better.
• 51:52
  When
• 51:53
  you
• 51:53
  think
• 51:53
  back
• 51:53
  to
• 51:54
  your
• 51:54
  first
• 51:54
  book,
• 51:55
  being
• 51:55
  small,
• 51:56
  then,
• 51:57
  so
• 51:58
  we're
• 51:58
  talking
• 51:58
  seven
• 51:59
  years
• 51:59
  later,
• 52:00
  what's
• 52:00
  the
• 52:00
  difference?
• 52:01
  Being
• 52:01
  in
• 52:03
  the
• 52:03
  success
• 52:03
  of
• 52:04
  being
• 52:04
  small
• 52:04
  and
• 52:05
  now
• 52:06
  having
• 52:06
  the
• 52:06
  new
• 52:06
  book
• 52:07
  out,
• 52:07
  being
• 52:07
  middle,
• 52:08
  what's
• 52:09
  the
• 52:09
  difference
• 52:09
  in
• 52:09
  your
• 52:09
  interpretation
• 52:10
  of
• 52:11
  success
• 52:11
  between
• 52:12
  the
• 52:12
  two
• 52:12
  books?
• 52:12
  I'm
• 52:13
  not
• 52:13
  worried
• 52:13
  anymore
• 52:14
  about
• 52:14
  people,
• 52:15
  about
• 52:15
  having
• 52:15
  people
• 52:15
  buy
• 52:16
  it.
• 52:16
  I
• 52:16
  know
• 52:16
  people
• 52:16
  will
• 52:17
  buy
• 52:17
  it
• 52:17
  because
• 52:18
  most
• 52:18
  people
• 52:19
  that
• 52:19
  have
• 52:19
  liked
• 52:19
  my
• 52:20
  previous
• 52:20
  books,
• 52:20
  I
• 52:20
  know,
• 52:21
  will
• 52:21
  buy
• 52:21
  this
• 52:21
  book,
• 52:21
  whether
• 52:22
  it's
• 52:22
  for
• 52:22
  their
• 52:22
  kids,
• 52:23
  their
• 52:23
  grandkids.
• 52:24
  I've
• 52:24
  built
• 52:24
  a
• 52:25
  name
• 52:25
  for
• 52:25
  myself
• 52:25
  in
• 52:25
  the
• 52:25
  author
• 52:26
  community.
• 52:26
  I'm
• 52:26
  very
• 52:27
  proud
• 52:27
  of
• 52:27
  it.
• 52:28
  And
• 52:29
  for
• 52:29
  this
• 52:29
  one,
• 52:30
  this
• 52:30
  being
• 52:30
  traditionally
• 52:31
  published,
• 52:31
  I
• 52:32
  was
• 52:32
  very
• 52:33
  nervous
• 52:33
  about
• 52:34
  the
• 52:34
  marketing.
• 52:34
  Would
• 52:34
  it
• 52:35
  go
• 52:35
  well?
• 52:35
  Would
• 52:35
  my
• 52:35
  publisher
• 52:36
  be
• 52:36
  upset?
• 52:37
  Would
• 52:37
  they
• 52:37
  be
• 52:37
  happy?
• 52:38
  I
• 52:38
  let
• 52:39
  go
• 52:39
  of
• 52:39
  all
• 52:39
  those
• 52:39
  worries
• 52:40
  that
• 52:40
  just
• 52:41
  did
• 52:41
  what
• 52:41
  I
• 52:41
  normally
• 52:42
  do.
• 52:42
  And
• 52:42
  I
• 52:43
  did
• 52:43
  find
• 52:43
  that
• 52:43
  like
• 52:44
  the
• 52:44
  community
• 52:44
  that
• 52:44
  I've
• 52:45
  built
• 52:45
  through
• 52:45
  social
• 52:46
  media,
• 52:46
  they
• 52:47
  really
• 52:47
  came
• 52:47
  through
• 52:47
  for
• 52:47
  me.
• 52:47
  They
• 52:48
  shared
• 52:48
  my
• 52:48
  book,
• 52:49
  we
• 52:49
  did
• 52:49
  a
• 52:49
  lot
• 52:49
  of
• 52:49
  news
• 52:50
  stations.
• 52:51
  There's
• 52:51
  a
• 52:51
  lot
• 52:51
  of
• 52:51
  different
• 52:52
  media
• 52:52
  hooks.
• 52:53
  I
• 52:53
  purposely
• 52:53
  launched
• 52:54
  the
• 52:54
  book
• 52:54
  on
• 52:54
  National
• 52:54
  Middle
• 52:55
  Child
• 52:55
  Day
• 52:56
  for
• 52:56
  that
• 52:57
  added
• 52:57
  fun.
• 52:58
  And,
• 52:58
  and
• 52:59
  sorry,
• 52:59
  what's
• 52:59
  the
• 52:59
  date
• 53:00
  of
• 53:00
  National
• 53:00
  Middle
• 53:01
  child
• 53:01
  day?
• 53:02
  It's
• 53:02
  August
• 53:03
  12th
• 53:03
  every
• 53:03
  year.
• 53:04
  Oh,
• 53:05
  sorry.
• 53:05
  I
• 53:05
  did
• 53:05
  see
• 53:06
  that,
• 53:06
  that
• 53:06
  you
• 53:06
  launched
• 53:07
  it.
• 53:07
  August
• 53:07
  12th.
• 53:08
  Okay,
• 53:08
  that's
• 53:09
  fantastic
• 53:10
  to
• 53:10
  know
• 53:10
  because
• 53:10
  I'll
• 53:11
  have
• 53:11
  to
• 53:11
  share
• 53:11
  that
• 53:11
  with
• 53:11
  my
• 53:12
  middle
• 53:13
  granddaughter.
• 53:15
  So
• 53:15
  thank
• 53:16
  you.
• 53:16
  For
• 53:16
  me
• 53:16
  also,
• 53:16
  it's
• 53:17
  just,
• 53:17
  it's
• 53:17
  the
• 53:17
  joy
• 53:18
  that
• 53:18
  are
• 53:18
  that
• 53:18
  I
• 53:19
  see
• 53:19
  on
• 53:19
  kids
• 53:19
  faces
• 53:20
  when
• 53:20
  I
• 53:20
  go
• 53:20
  to
• 53:20
  their
• 53:20
  schools.
• 53:21
  It's
• 53:21
  the
• 53:21
  excitement
• 53:22
  when
• 53:22
  they
• 53:22
  raise
• 53:22
  their
• 53:22
  hand
• 53:23
  to
• 53:23
  ask
• 53:23
  me
• 53:23
  a
• 53:23
  question.
• 53:25
  It's
• 53:25
  just
• 53:25
  knowing
• 53:25
  that
• 53:26
  through
• 53:26
  books
• 53:26
  you
• 53:26
  can
• 53:27
  change
• 53:27
  lives.
• 53:28
  And
• 53:28
  of
• 53:28
  course
• 53:29
  through
• 53:29
  that,
• 53:29
  I
• 53:29
  also
• 53:30
  want
• 53:30
  to
• 53:30
  make,
• 53:31
  I
• 53:31
  want
• 53:31
  to
• 53:31
  do
• 53:32
  the
• 53:32
  best
• 53:32
  job
• 53:32
  I
• 53:32
  can
• 53:33
  for
• 53:33
  my
• 53:33
  publisher
• 53:33
  because
• 53:34
  they
• 53:34
  took
• 53:35
  a
• 53:35
  chance
• 53:35
  on
• 53:35
  me
• 53:35
  and
• 53:36
  I
• 53:36
  want
• 53:36
  to
• 53:36
  prove
• 53:36
  to
• 53:36
  them
• 53:37
  I
• 53:37
  can
• 53:37
  do
• 53:37
  it
• 53:37
  and
• 53:38
  I
• 53:38
  can
• 53:38
  do
• 53:38
  it
• 53:38
  again.
• 53:39
  Okay,
• 53:39
  terrific,
• 53:40
  terrific.
• 53:41
  So
• 53:42
  that
• 53:42
  brings
• 53:42
  me
• 53:42
  to
• 53:43
  the
• 53:43
  role
• 53:44
  of
• 53:44
  writing.
• 53:44
  Can
• 53:45
  you
• 53:45
  tell
• 53:45
  us
• 53:46
  what
• 53:47
  the
• 53:47
  role
• 53:47
  of
• 53:48
  being
• 53:48
  a
• 53:48
  children's
• 53:48
  book
• 53:49
  author
• 53:49
  means
• 53:49
  to
• 53:50
  you
• 53:50
  in
• 53:50
  the
• 53:50
  grand
• 53:51
  scheme
• 53:51
  of
• 53:51
  things?
• 53:51
  Because
• 53:52
  I
• 53:52
  know
• 53:52
  you
• 53:52
  have
• 53:52
  a
• 53:53
  professional
• 53:53
  career
• 53:54
  also.
• 53:54
  So
• 53:54
  explain
• 53:55
  to
• 53:55
  us
• 53:55
  the
• 53:56
  balance
• 53:56
  of
• 53:56
  that
• 53:57
  and
• 53:57
  what's
• 53:57
  the
• 53:57
  role
• 53:57
  look
• 53:58
  like?
• 53:59
  It's
• 53:59
  a
• 53:59
  very
• 54:00
  important
• 54:00
  role
• 54:00
  because
• 54:01
  I
• 54:01
  feel
• 54:01
  like
• 54:01
  it's
• 54:02
  a
• 54:02
  role
• 54:02
  that
• 54:03
  shape.
• 54:03
  It's
• 54:03
  my
• 54:03
  most
• 54:03
  important
• 54:04
  role
• 54:04
  besides
• 54:04
  being
• 54:04
  a
• 54:05
  mom.
• 54:05
  It
• 54:05
  shapes
• 54:05
  people's
• 54:06
  minds.
• 54:07
  Books
• 54:07
  have
• 54:07
  the
• 54:07
  power
• 54:07
  to
• 54:08
  change
• 54:08
  lives
• 54:08
  and
• 54:08
  to
• 54:09
  change
• 54:09
  anything.
• 54:09
  So
• 54:09
  I
• 54:10
  take
• 54:10
  it
• 54:10
  very
• 54:10
  seriously.
• 54:11
  I
• 54:12
  love
• 54:12
  being
• 54:12
  an
• 54:12
  author.
• 54:12
  I
• 54:13
  got
• 54:13
  a
• 54:13
  book
• 54:13
  tattoo
• 54:14
  after
• 54:14
  I
• 54:14
  wrote
• 54:15
  my
• 54:15
  first
• 54:15
  book.
• 54:16
  Not
• 54:16
  only
• 54:16
  do
• 54:16
  I
• 54:16
  love
• 54:17
  to
• 54:17
  write,
• 54:18
  books
• 54:18
  love
• 54:18
  to
• 54:18
  read.
• 54:19
  I
• 54:20
  think
• 54:20
  being
• 54:21
  author
• 54:21
  is
• 54:21
  now
• 54:22
  ingrained
• 54:22
  in
• 54:22
  who
• 54:23
  I
• 54:23
  am.
• 54:23
  It's
• 54:24
  completely
• 54:24
  ingrained
• 54:24
  in
• 54:24
  the
• 54:24
  person
• 54:25
  I
• 54:25
  am.
• 54:25
  I
• 54:26
  don't
• 54:26
  feel
• 54:26
  like
• 54:26
  I
• 54:26
  was
• 54:26
  my
• 54:27
  full
• 54:27
  self
• 54:27
  until
• 54:28
  I
• 54:28
  had
• 54:28
  that
• 54:28
  first
• 54:28
  book
• 54:29
  going
• 54:30
  on
• 54:30
  paper.
• 54:30
  And
• 54:31
  Ellie,
• 54:33
  does
• 54:33
  your
• 54:33
  mom
• 54:34
  inspire
• 54:34
  you,
• 54:35
  inspire
• 54:35
  you
• 54:35
  to
• 54:36
  be
• 54:36
  a
• 54:36
  writer
• 54:36
  or
• 54:36
  a
• 54:37
  children's
• 54:37
  book
• 54:37
  writer?
• 54:38
  Do
• 54:38
  you
• 54:38
  want
• 54:38
  to
• 54:38
  write
• 54:38
  your
• 54:38
  own
• 54:39
  books?
• 54:40
  I
• 54:40
  don't
• 54:40
  know
• 54:41
  yet.
• 54:41
  Okay,
• 54:42
  no
• 54:43
  problem.
• 54:43
  But
• 54:43
  she
• 54:43
  does
• 54:44
  love
• 54:44
  reading.
• 54:44
  She's
• 54:45
  her
• 54:45
  favorite
• 54:45
  subject.
• 54:46
  Ellie
• 54:46
  wants
• 54:47
  to
• 54:47
  be
• 54:47
  a
• 54:47
  singer
• 54:47
  when
• 54:48
  she
• 54:48
  grows
• 54:48
  up,
• 54:48
  but
• 54:48
  maybe
• 54:49
  she'll
• 54:49
  write
• 54:49
  her
• 54:49
  own
• 54:49
  song
• 54:50
  lyrics.
• 54:50
  Okay,
• 54:51
  great.
• 54:52
  And
• 54:53
  most
• 54:54
  songs
• 54:54
  are
• 54:54
  stories,
• 54:55
  right?
• 54:56
  Yeah.
• 54:57
  And
• 54:57
  so
• 54:58
  what
• 54:58
  kind
• 54:58
  of
• 54:58
  time,
• 54:59
  Laurie,
• 55:00
  do
• 55:00
  you
• 55:00
  devote
• 55:01
  to
• 55:01
  writing?
• 55:02
  I
• 55:03
  don't
• 55:03
  have
• 55:03
  a
• 55:03
  lot
• 55:03
  of
• 55:04
  time
• 55:04
  between
• 55:04
  having
• 55:04
  a
• 55:05
  full
• 55:05
  time
• 55:05
  job
• 55:05
  and
• 55:06
  three
• 55:06
  kids
• 55:07
  and
• 55:07
  getting
• 55:08
  them
• 55:08
  from
• 55:08
  activity
• 55:08
  to
• 55:09
  activity.
• 55:09
  But
• 55:09
  I
• 55:10
  make
• 55:10
  sure
• 55:10
  that
• 55:11
  time
• 55:11
  before
• 55:11
  bed
• 55:12
  instead
• 55:12
  of
• 55:12
  turning
• 55:13
  on
• 55:13
  the
• 55:13
  TV
• 55:14
  or
• 55:14
  scrolling
• 55:15
  Facebook,
• 55:15
  that's
• 55:16
  my
• 55:16
  writing
• 55:16
  time.
• 55:17
  And
• 55:17
  even
• 55:17
  if
• 55:17
  I'm
• 55:18
  writing
• 55:18
  like
• 55:19
  a
• 55:19
  note
• 55:19
  to
• 55:19
  myself
• 55:20
  or
• 55:20
  a
• 55:20
  recap
• 55:21
  of
• 55:21
  the
• 55:21
  day
• 55:21
  or
• 55:22
  putting
• 55:22
  a
• 55:22
  journal
• 55:23
  entry
• 55:23
  in
• 55:23
  one
• 55:23
  of
• 55:23
  my
• 55:24
  children's
• 55:24
  memory
• 55:25
  books,
• 55:25
  I
• 55:25
  make
• 55:25
  sure
• 55:26
  I
• 55:26
  take
• 55:26
  the
• 55:26
  time
• 55:26
  to
• 55:26
  write.
• 55:27
  What
• 55:27
  advice?
• 55:29
  You've
• 55:30
  already
• 55:30
  given
• 55:30
  so
• 55:31
  much
• 55:31
  advice,
• 55:31
  but
• 55:31
  what
• 55:32
  advice
• 55:32
  would
• 55:32
  you
• 55:33
  give
• 55:33
  aspiring
• 55:34
  authors
• 55:35
  in
• 55:35
  getting
• 55:36
  started?
• 55:37
  I'm
• 55:37
  really
• 55:38
  interested
• 55:38
  in
• 55:39
  that
• 55:39
  perspective.
• 55:40
  And
• 55:41
  when
• 55:41
  they
• 55:41
  start
• 55:42
  to
• 55:42
  write
• 55:42
  or
• 55:42
  get
• 55:43
  the
• 55:43
  process
• 55:43
  going,
• 55:45
  how
• 55:45
  do
• 55:46
  you
• 55:46
  see
• 55:47
  or
• 55:47
  what
• 55:48
  advice
• 55:48
  would
• 55:48
  you
• 55:48
  give
• 55:49
  them
• 55:49
  on
• 55:49
  thinking
• 55:50
  about
• 55:50
  marketing
• 55:51
  and
• 55:51
  publicity
• 55:52
  as
• 55:52
  they're
• 55:53
  writing
• 55:53
  the
• 55:53
  book?
• 55:54
  Tie
• 55:54
  those
• 55:55
  both
• 55:55
  in
• 55:55
  together.
• 55:57
  I
• 55:57
  would
• 55:57
  say
• 55:57
  you
• 55:58
  have
• 55:58
  to
• 55:58
  find
• 55:59
  out
• 56:01
  if
• 56:01
  there's
• 56:01
  an
• 56:02
  audience
• 56:02
  for
• 56:02
  your
• 56:02
  book.
• 56:03
  And
• 56:03
  I
• 56:03
  would
• 56:03
  define
• 56:04
  that
• 56:04
  target
• 56:04
  audience.
• 56:05
  If
• 56:05
  I
• 56:06
  were
• 56:06
  going
• 56:06
  through
• 56:06
  the
• 56:07
  exercise
• 56:07
  of
• 56:07
  my
• 56:08
  book,
• 56:08
  for
• 56:08
  example,
• 56:09
  I
• 56:09
  would
• 56:10
  define
• 56:10
  it
• 56:11
  as
• 56:11
  middle
• 56:11
  kids,
• 56:12
  parents
• 56:12
  of
• 56:13
  middle
• 56:13
  kids,
• 56:13
  grandparents
• 56:14
  of
• 56:14
  middle
• 56:14
  kids,
• 56:15
  even
• 56:15
  siblings
• 56:16
  of
• 56:16
  middle
• 56:16
  kids.
• 56:17
  I
• 56:17
  would
• 56:17
  define
• 56:18
  that
• 56:18
  target
• 56:18
  audience
• 56:19
  and
• 56:19
  learn
• 56:20
  their
• 56:20
  habits,
• 56:20
  learn
• 56:20
  their
• 56:21
  buying
• 56:21
  habits.
• 56:21
  Are
• 56:21
  they
• 56:22
  on.
• 56:22
  Are
• 56:22
  the
• 56:22
  moms
• 56:23
  on
• 56:23
  Facebook?
• 56:23
  Are
• 56:23
  they
• 56:23
  generally
• 56:24
  aged
• 56:24
  35
• 56:25
  to
• 56:25
  54?
• 56:25
  Are
• 56:26
  the
• 56:26
  grandparents
• 56:26
  on
• 56:26
  Facebook?
• 56:27
  I
• 56:27
  would
• 56:27
  learn
• 56:28
  as
• 56:28
  much
• 56:28
  as
• 56:28
  I
• 56:28
  can
• 56:28
  about
• 56:29
  the
• 56:29
  audience.
• 56:30
  What
• 56:30
  books
• 56:30
  do
• 56:31
  they
• 56:31
  read?
• 56:31
  What
• 56:32
  magazines
• 56:32
  do
• 56:32
  they
• 56:32
  read,
• 56:33
  what
• 56:33
  television
• 56:33
  stations
• 56:34
  do
• 56:34
  they
• 56:34
  watch,
• 56:34
  et
• 56:34
  cetera?
• 56:35
  So.
• 56:36
  So
• 56:36
  I
• 56:36
  can
• 56:36
  feel
• 56:36
  like
• 56:37
  the
• 56:37
  book
• 56:37
  does
• 56:38
  have
• 56:38
  a
• 56:38
  chance
• 56:38
  to
• 56:39
  succeed.
• 56:39
  You
• 56:39
  can
• 56:39
  write
• 56:40
  a
• 56:40
  book
• 56:40
  for
• 56:40
  yourself,
• 56:41
  but
• 56:41
  in
• 56:41
  general,
• 56:42
  the
• 56:42
  book
• 56:42
  has
• 56:43
  to
• 56:43
  resonate
• 56:43
  with
• 56:44
  some
• 56:44
  sort
• 56:44
  of
• 56:44
  audience.
• 56:45
  And
• 56:45
  so
• 56:45
  it's
• 56:45
  making
• 56:46
  sure
• 56:46
  you
• 56:46
  define
• 56:47
  that
• 56:47
  audience,
• 56:48
  whether
• 56:48
  it's
• 56:48
  in
• 56:48
  your
• 56:48
  head
• 56:49
  or
• 56:49
  on
• 56:49
  paper,
• 56:49
  because
• 56:50
  you
• 56:50
  have
• 56:50
  to
• 56:50
  write
• 56:51
  for
• 56:51
  some
• 56:51
  reason.
• 56:52
  There
• 56:52
  are
• 56:52
  authors
• 56:52
  that
• 56:53
  can
• 56:53
  write
• 56:53
  for
• 56:53
  entertainment,
• 56:54
  of
• 56:54
  course,
• 56:55
  but
• 56:55
  there's
• 56:55
  a
• 56:55
  lane.
• 56:56
  For
• 56:56
  everyone,
• 56:57
  encouragement
• 56:58
  for
• 56:58
  readers.
• 56:59
  Because
• 56:59
  you
• 56:59
  know
• 56:59
  what
• 56:59
  I
• 57:00
  always
• 57:00
  say
• 57:00
  this
• 57:00
  towards
• 57:01
  the
• 57:01
  end
• 57:02
  of
• 57:02
  the
• 57:02
  interview
• 57:03
  is
• 57:03
  curious
• 57:03
  about.
• 57:04
  Why
• 57:05
  should
• 57:05
  children's
• 57:06
  book
• 57:06
  readers
• 57:07
  purchase
• 57:07
  your
• 57:08
  books?
• 57:09
  My
• 57:10
  books
• 57:10
  are
• 57:10
  from
• 57:11
  the
• 57:11
  heart,
• 57:11
  and
• 57:11
  I
• 57:12
  think
• 57:12
  they're
• 57:12
  very
• 57:12
  relatable.
• 57:14
  Most
• 57:14
  people,
• 57:15
  most
• 57:15
  kids
• 57:16
  can
• 57:16
  put
• 57:16
  themselves
• 57:17
  in
• 57:17
  the
• 57:17
  situation
• 57:18
  that
• 57:18
  the
• 57:18
  main
• 57:18
  characters
• 57:19
  are
• 57:19
  going
• 57:19
  through
• 57:20
  or
• 57:20
  the
• 57:21
  secondary
• 57:21
  characters
• 57:22
  are
• 57:22
  going
• 57:22
  through,
• 57:22
  and
• 57:22
  they
• 57:22
  can
• 57:23
  see
• 57:23
  themselves,
• 57:24
  whether
• 57:24
  it's
• 57:24
  seeing
• 57:24
  themselves
• 57:25
  as
• 57:26
  the
• 57:26
  person
• 57:26
  in
• 57:27
  the
• 57:27
  book
• 57:27
  or.
• 57:28
  Or
• 57:28
  having
• 57:28
  faced
• 57:28
  a
• 57:29
  problem
• 57:29
  previously,
• 57:29
  they
• 57:30
  can
• 57:30
  relate
• 57:30
  to
• 57:30
  a
• 57:30
  portion
• 57:31
  of
• 57:31
  my
• 57:31
  book.
• 57:31
  And
• 57:32
  I
• 57:32
  think
• 57:32
  my
• 57:32
  books
• 57:33
  come
• 57:33
  from
• 57:33
  the
• 57:33
  heart.
• 57:33
  They're
• 57:34
  designed
• 57:35
  to
• 57:35
  empower
• 57:35
  kids.
• 57:36
  They're
• 57:36
  designed
• 57:36
  to
• 57:37
  teach
• 57:37
  kids
• 57:37
  lessons
• 57:38
  about
• 57:38
  the
• 57:38
  world
• 57:38
  around
• 57:38
  them.
• 57:39
  And
• 57:40
  they
• 57:40
  also
• 57:40
  help
• 57:41
  kids
• 57:41
  just
• 57:42
  learn
• 57:42
  reading,
• 57:43
  being
• 57:43
  an
• 57:43
  author
• 57:44
  that
• 57:44
  rhymes,
• 57:45
  it
• 57:45
  helps
• 57:45
  with
• 57:46
  anticipation
• 57:47
  of
• 57:47
  sounds,
• 57:47
  it
• 57:48
  helps
• 57:48
  with
• 57:48
  alliteration,
• 57:49
  different
• 57:49
  skills
• 57:50
  that
• 57:50
  you
• 57:50
  get
• 57:50
  as
• 57:50
  you're
• 57:51
  learning
• 57:51
  to
• 57:51
  read.
• 57:51
  Okay,
• 57:52
  thank
• 57:52
  you.
• 57:54
  Final
• 57:54
  thoughts
• 57:55
  is
• 57:55
  there.
• 57:56
  And
• 57:56
  Ellie,
• 57:57
  you're
• 57:57
  more
• 57:57
  than
• 57:57
  welcome
• 57:58
  to
• 57:59
  chime
• 57:59
  in
• 57:59
  on
• 58:00
  this.
• 58:00
  Is
• 58:00
  there
• 58:00
  anything
• 58:01
  that
• 58:01
  I
• 58:01
  should
• 58:01
  have
• 58:02
  asked
• 58:02
  you?
• 58:02
  You're
• 58:03
  saying,
• 58:03
  oh,
• 58:03
  geez,
• 58:04
  Rick,
• 58:04
  geez.
• 58:04
  I
• 58:05
  wish
• 58:05
  you
• 58:05
  would
• 58:05
  have
• 58:05
  asked
• 58:06
  me
• 58:06
  that
• 58:06
  question.
• 58:08
  No,
• 58:08
  how
• 58:08
  about
• 58:09
  what?
• 58:09
  What
• 58:09
  do
• 58:09
  you
• 58:10
  hope
• 58:10
  middle
• 58:10
  child
• 58:10
  get
• 58:11
  middle
• 58:11
  children
• 58:11
  get
• 58:12
  out
• 58:12
  of
• 58:12
  this
• 58:12
  book?
• 58:13
  I
• 58:15
  hope
• 58:15
  that
• 58:16
  they
• 58:16
  get
• 58:17
  the
• 58:18
  meaning
• 58:18
  that
• 58:20
  it's
• 58:20
  okay
• 58:20
  not
• 58:20
  to
• 58:20
  be
• 58:20
  the
• 58:21
  oldest
• 58:21
  or
• 58:21
  youngest.
• 58:23
  You
• 58:23
  have
• 58:23
  to
• 58:23
  find
• 58:24
  your
• 58:24
  own
• 58:24
  place
• 58:25
  to
• 58:25
  fit
• 58:25
  in
• 58:26
  your
• 58:27
  middle.
• 58:28
  Excellent.
• 58:29
  Excellent.
• 58:29
  I
• 58:30
  love
• 58:30
  that.
• 58:30
  Thank
• 58:30
  you
• 58:31
  for
• 58:31
  sharing
• 58:31
  that,
• 58:31
  Allie.
• 58:33
  Laurie.
• 58:34
  Allie,
• 58:35
  thank
• 58:35
  you
• 58:35
  so
• 58:35
  much
• 58:36
  for
• 58:36
  being
• 58:36
  a
• 58:36
  guest
• 58:37
  on
• 58:37
  the
• 58:37
  Adventures
• 58:38
  in
• 58:38
  the
• 58:38
  Heart
• 58:38
  of
• 58:38
  Children's
• 58:39
  Book
• 58:39
  Authors
• 58:39
  podcast.
• 58:40
  Your
• 58:40
  generosity
• 58:41
  of
• 58:41
  time,
• 58:42
  the
• 58:43
  insights.
• 58:44
  There's
• 58:44
  so
• 58:44
  much
• 58:45
  insights
• 58:45
  for
• 58:46
  everyone
• 58:47
  that
• 58:47
  you
• 58:47
  know,
• 58:47
  and
• 58:48
  it'll
• 58:48
  definitely
• 58:49
  benefit
• 58:49
  aspiring
• 58:50
  children's
• 58:51
  book
• 58:51
  authors
• 58:51
  and
• 58:52
  readers.
• 58:53
  And
• 58:53
  we
• 58:53
  promise
• 58:54
  to
• 58:54
  provide
• 58:54
  our
• 58:55
  audience
• 58:55
  with
• 58:55
  links
• 58:56
  to
• 58:56
  all
• 58:56
  of
• 58:57
  Laurie's
• 58:58
  social
• 58:58
  media
• 59:00
  and
• 59:00
  website.
• 59:01
  It's
• 59:01
  just
• 59:01
  incredible
• 59:02
  what
• 59:02
  Lori
• 59:03
  has
• 59:03
  to
• 59:03
  offer.
• 59:04
  And
• 59:04
  if
• 59:04
  you've
• 59:05
  enjoyed
• 59:05
  this
• 59:05
  podcast,
• 59:06
  please
• 59:07
  hit
• 59:07
  the
• 59:07
  subscribe
• 59:08
  button
• 59:09
  to
• 59:09
  listen
• 59:09
  to
• 59:09
  our
• 59:10
  future
• 59:10
  episodes.
• 59:11
  And
• 59:11
  feel
• 59:12
  free
• 59:13
  to
• 59:13
  share
• 59:13
  this
• 59:13
  episode
• 59:14
  with
• 59:14
  anyone
• 59:15
  who's
• 59:15
  inspired
• 59:16
  or
• 59:17
  in
• 59:17
  the
• 59:17
  middle
• 59:18
  by
• 59:18
  listening
• 59:19
  to
• 59:20
  and
• 59:20
  hearing
• 59:21
  Lori
• 59:22
  and
• 59:23
  her
• 59:23
  children's
• 59:24
  book
• 59:25
  Being
• 59:25
  Middle
• 59:25
  on
• 59:26
  her
• 59:26
  website.
• 59:26
  So
• 59:27
  thank
• 59:27
  you
• 59:27
  both
• 59:27
  for
• 59:28
  being
• 59:28
  here.