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Transforming Relationships Through Gifting with Rod Neuenschwander · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to the Heart-Led Business Show, where compassion meets commerce Join host, Tom Jackobs, as he delves into conversations with visionary business leaders putting humanity first and profit second.
• 0:15
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in conscious capitalism.
• 0:23
  Speaker: buckle up and let's go.
• 0:24
  Speaker: Let your heart guide your business journey.
• 0:28
  Tom Jackobs: Welcome heart-led heroes.
• 0:29
  Tom Jackobs: Today we're diving into relationship building and the art of Giving with Rod Newenschwander co-founder of Giftology.
• 0:38
  Tom Jackobs: Rod's passion for people and purpose shines as he crafts connections that transform businesses and life Rod, welcome to the show.
• 0:45
  Rod Neuenschwander: Thank you.
• 0:45
  Rod Neuenschwander: appreciate allowing me to join Looking forward to it.
• 0:47
  Tom Jackobs: I learned about Giftology about a year ago on another podcast, another guest suggested inviting you on, and I thought this is gonna be a great episode'cause this is definitely heart-led in terms of the gifting aspect I always ask the first question, what's your definition of a heart-led business?
• 1:05
  Rod Neuenschwander: Based on our 18 years with John and I being partners the reality of it is I think that definition has to center around relationships.
• 1:12
  Rod Neuenschwander: People think about us as gifting because that's our superpower, but it's it's really about building.
• 1:18
  Rod Neuenschwander: Strong relationships John used gifting.
• 1:22
  Rod Neuenschwander: But it's centered on the relationship side.
• 1:24
  Rod Neuenschwander: And so we focus on that for the last 18 years and built, massive network doing so using the tools that John used.
• 1:32
  Rod Neuenschwander: And John was the front end.
• 1:36
  Rod Neuenschwander: the irony is that I'm not I suck at gifting.
• 1:38
  Rod Neuenschwander: But what I was able to do was build the the systems in place and team that allows people like me to get like John.
• 1:45
  Rod Neuenschwander: And so that, that's centered entire organization, but it's really about development and expanding.
• 1:52
  Tom Jackobs: And that is at the heart of any heart-led business, the relationships with partners, customers, employees and all stakeholders.
• 2:01
  Tom Jackobs: So tell us a little bit about Giftology, how that started and where you are today?
• 2:06
  Rod Neuenschwander: It started a long time ago.
• 2:08
  Rod Neuenschwander: John started selling Cutco knives in college, You know how many people have done that?
• 2:13
  Rod Neuenschwander: What John was able to do in college was he actually had somebody given the concept.
• 2:25
  Rod Neuenschwander: And so John started doing that in college and really some of the key things some of the, that we off in things.
• 2:39
  Rod Neuenschwander: Embrace the inner circle.
• 2:40
  Rod Neuenschwander: It's not just about your relationship, it's about how you help that relationship and their relationships.
• 2:45
  Rod Neuenschwander: And and beyond just business wise, the family, it's the and think.
• 2:49
  Rod Neuenschwander: And so we on the inner circle in that process.
• 2:52
  Rod Neuenschwander: Introduced by a country lawyer in Amish country, Ohio.
• 2:56
  Rod Neuenschwander: wanted to give gifts to his contacts.
• 2:59
  Rod Neuenschwander: John wanted to give a pairing like the kitchen life.
• 3:03
  Rod Neuenschwander: And this client base was more like, men in the Amish community.
• 3:07
  Rod Neuenschwander: it makes sense because you take care of the family, everything else takes of, and and then that, that changed.
• 3:20
  Rod Neuenschwander: It led the charge and created an entire industry out of using Cutco as a gifting tool.
• 3:26
  Rod Neuenschwander: And so then he ended up being the number one sales rep in the history of that 60-year-old company, they hundred million dollars a year.
• 3:34
  Rod Neuenschwander: And he's number one by a wide margin because of what he was able to like generate, starting way back in those days and him, I started.
• 3:45
  Rod Neuenschwander: About 18 years ago.
• 3:46
  Rod Neuenschwander: we wanted to buy companies together, right?
• 3:49
  Rod Neuenschwander: And so that was how we wanted to start off.
• 3:52
  Rod Neuenschwander: And the first company we wanted buy didn't end up panning out.
• 3:56
  Rod Neuenschwander: So I agreed to come in as president of that company, and it was going through a little bit of a rocky.
• 4:00
  Rod Neuenschwander: I got into by fall into the turnaround scenario from that.
• 4:04
  Rod Neuenschwander: And and then after that, John and I still wanted to work together after I then went to a larger turnaround in eastern Pennsylvania for a couple years.
• 4:11
  Rod Neuenschwander: Led that for another two years.
• 4:13
  Rod Neuenschwander: It wasn't until after that John's Hey, you know what?
• 4:17
  Rod Neuenschwander: why don't we merge forces turns out he moved to Illinois six months later because he's getting married.
• 4:21
  Rod Neuenschwander: funny.
• 4:21
  Rod Neuenschwander: Things work out.
• 4:22
  Rod Neuenschwander: what ended up happening, to be able to deliver what he was able to do.
• 4:30
  Rod Neuenschwander: And so allowed John to live in superpower of building those relationships in authentic ways.
• 4:37
  Rod Neuenschwander: And and we were able to build Giftology together.
• 4:42
  Rod Neuenschwander: it wasn't Giftology back then, we put all the stuff that John had been doing together, said this needs to be a book.
• 4:47
  Rod Neuenschwander: And so John we wrote pathology.
• 4:50
  Rod Neuenschwander: And then the rest was history from that point, but but all back then, so there's two sides of that.
• 4:54
  Rod Neuenschwander: So I would say yes, it's the focus of is relationships.
• 4:59
  Rod Neuenschwander: But you can't avoid the hard stuff in that process either.
• 5:03
  Rod Neuenschwander: Because if we didn't exist, it didn't help anybody.
• 5:05
  Rod Neuenschwander: And so what we were able to do is build the proper structure around John, but also build a very healthy, highly profitable enterprise that served people in great ways, helped them love on their relationships enormously meaningful ways.
• 5:24
  Rod Neuenschwander: Make good money ourselves so that we could be generous with what we were able to build.
• 5:30
  Rod Neuenschwander: And so it, and so it, while we focused on relationship and that definition, the very question, it also is, it's not an excuse to avoid the hard stuff.
• 5:40
  Rod Neuenschwander: we've had hard stuff to deal with over the years, but we were able to manage, do those things differently because of how we operate and view the world.
• 5:47
  Rod Neuenschwander: We don't avoid those to be successful.
• 5:50
  Rod Neuenschwander: We have to win.
• 5:52
  Rod Neuenschwander: Customers have to win.
• 5:53
  Rod Neuenschwander: clients have to win.
• 5:54
  Rod Neuenschwander: we need to make sure the relationships we loving.
• 6:01
  Rod Neuenschwander: So that was a long answer to your question, but there you go.
• 6:06
  Tom Jackobs: It gives good context around the business a lot of heart-led businesses myself included, have the heart and the head together and a lot of times that heart overtakes what should be going on in the brain in terms of building profit systems and processes.
• 6:21
  Rod Neuenschwander: Yeah.
• 6:22
  Tom Jackobs: The two halves could be two people supporting each other in both, superpowers you on processes and business him on relationships and Giftology I think a lot of how in that context,'cause a lot of founders and probably listeners are listening to this, it's I don't have that other person that, that process person.
• 6:42
  Tom Jackobs: How does that relationship work for just one person?
• 6:45
  Rod Neuenschwander: That's a good question.
• 6:46
  Rod Neuenschwander: Give you a slightly different answer why I ponder that a little bit because what let's first suggest to people that do have partnerships.
• 6:52
  Rod Neuenschwander: I think it's super critical that while John and I had different bill sets, we had very aligned values and very aligned structure in place where we were like yeah, we had our operating agreements were, consistent with our faith and how we viewed the world, we were aligned even though our skills different.
• 7:11
  Rod Neuenschwander: And what we were able to do then is allow him to be John Rulon.
• 7:15
  Rod Neuenschwander: I knew John Rulon before he became John Rulon.
• 7:18
  Rod Neuenschwander: He's the same guy now as He was before he passed.
• 7:20
  Rod Neuenschwander: And so the but.
• 7:23
  Rod Neuenschwander: And then in that process we also worked with a lot of other founders.
• 7:26
  Rod Neuenschwander: It's a little unknown, but we built pathology and we funded the whole thing because while we were, like in the early days when you said he was struggling a little bit, he was dire.
• 7:36
  Rod Neuenschwander: And so in order to generate some cash we had.
• 7:39
  Rod Neuenschwander: I worked with other companies and the same umbrella.
• 7:42
  Rod Neuenschwander: We had another company we called Google Partners.
• 7:44
  Rod Neuenschwander: everything we do is 5000%.
• 7:46
  Rod Neuenschwander: Everything we do is together.
• 7:47
  Rod Neuenschwander: And so underneath that umbrella end up working with other founders that are struggling in there.
• 7:53
  Rod Neuenschwander: I led the charge on that, so I worked with a lot of founders to help them from struggling or underperforming or complete turnaround, depending on the severity to.
• 8:07
  Rod Neuenschwander: For them.
• 8:07
  Rod Neuenschwander: So I've worked with almost 10 founders sold six generally we're talking similarly and their solution was they partnered with me.
• 8:16
  Tom Jackobs: Yeah.
• 8:17
  Rod Neuenschwander: if you do not have that partner you either, I think need to have a small network of people that you rely on that becomes your trusted network.
• 8:27
  Rod Neuenschwander: Different than your network.
• 8:28
  Rod Neuenschwander: Network, right?
• 8:29
  Rod Neuenschwander: There's like the Holy of Holies where it's yep.
• 8:31
  Rod Neuenschwander: Coaching or just, somebody that, a group of people that you're gonna really develop that relationship with.
• 8:37
  Rod Neuenschwander: I think John by himself.
• 8:41
  Rod Neuenschwander: Early, did a lot of great things, but it wasn't successful.
• 8:44
  Rod Neuenschwander: In some level.
• 8:45
  Rod Neuenschwander: So he is number one, right?
• 8:46
  Rod Neuenschwander: But it wasn't success for him personally, you need both and I don't know that one person can do that without having if you're really that person, then you need to have that offset and you don't have it through a partner.
• 8:59
  Rod Neuenschwander: Then find, a network that can help you keep you honest to that an EO or something along those lines.
• 9:07
  Rod Neuenschwander: I can help you, in that type of a setting.
• 9:10
  Rod Neuenschwander: That would be my advice.
• 9:12
  Rod Neuenschwander: I think they try to do it themselves.
• 9:14
  Rod Neuenschwander: They're always gonna lean back onto their core without having somebody to call out on that and be like, no, this is what we're gonna do and why.
• 9:21
  Tom Jackobs: Yeah.
• 9:21
  Tom Jackobs: Absolutely.
• 9:22
  Tom Jackobs: having that support system, whether it's built into the company or outside is important.
• 9:27
  Tom Jackobs: as an entrepreneur nobody, like my friends and family.
• 9:31
  Rod Neuenschwander: Yeah.
• 9:31
  Rod Neuenschwander: a hundred percent.
• 9:31
  Rod Neuenschwander: I'm writing as a commitment to John.
• 9:42
  Rod Neuenschwander: We helped turn around and sell.
• 9:43
  Rod Neuenschwander: that's a tribute to him writing a book write manual about those events founder focused Hey, this is how we did it.
• 9:52
  Rod Neuenschwander: it's for founders through a crisis.
• 9:55
  Rod Neuenschwander: founder psychology early in the book because you have to understand yourself that was the brilliance of John.
• 10:00
  Rod Neuenschwander: He's so humble.
• 10:03
  Rod Neuenschwander: he was brilliant at what he.
• 10:06
  Rod Neuenschwander: Had built enormous network.
• 10:08
  Rod Neuenschwander: we never argued or disagreed just didn't operate that way.
• 10:11
  Rod Neuenschwander: worked with others seemingly humble, but on the execution side, founders, Say good things, serve and what you do.
• 10:17
  Rod Neuenschwander: John was always willing to follow direction.
• 10:21
  Tom Jackobs: Yeah.
• 10:22
  Tom Jackobs: So let's talk about how you built the business last August John passed away.
• 10:28
  Tom Jackobs: How does a company that has such a strong force of kinda the face of the business continue and grow stronger?
• 10:35
  Rod Neuenschwander: Yeah.
• 10:36
  Rod Neuenschwander: So we were a couple year there's multiple facet to that.
• 10:39
  Rod Neuenschwander: Part of it is we have a large network and this focuses on relationships.
• 10:45
  Rod Neuenschwander: And so I.
• 10:48
  Rod Neuenschwander: A couple 500 people at John Steel, couple hundred online.
• 10:51
  Rod Neuenschwander: Our team managed, because of the volume we just launched beyond, the next version of where we were headed.
• 10:58
  Rod Neuenschwander: We lost in Texas and that book was in the works.
• 11:06
  Rod Neuenschwander: Prior, the book talks about this, but the team came up with a John not needed raise, which is painful to think about we wanted to transition.
• 11:14
  Rod Neuenschwander: This book is about building referrals, referrals ended up being like a hamster, jump from referral partner.
• 11:20
  Rod Neuenschwander: John didn't do that.
• 11:22
  Rod Neuenschwander: We talk about the relationship snowball to grow.
• 11:25
  Rod Neuenschwander: VR is relationships.
• 11:33
  Rod Neuenschwander: What John did naturally is broken into practical, steps.
• 11:38
  Rod Neuenschwander: And that's what this all about.
• 11:39
  Rod Neuenschwander: But this book project in the education program was in the works two years, two years ago.
• 11:45
  Rod Neuenschwander: And we had people in place that, we're already on staff.
• 11:50
  Rod Neuenschwander: Our content, is written by a partner named Mike.
• 11:54
  Rod Neuenschwander: it was his concept Mike continues to develop Thoughtful content that, that's continuing.
• 12:00
  Rod Neuenschwander: Sarah was hired to lead this educational initiative, this push on, like how do you build a relationship with the company?
• 12:08
  Rod Neuenschwander: She was already in place.
• 12:09
  Rod Neuenschwander: She was gonna doing stages that John didn't take.
• 12:12
  Rod Neuenschwander: We're gonna focus on top eight.
• 12:16
  Rod Neuenschwander: And training program that we partnered with somebody program that was really good and we, he was also, so we had a foundation built.
• 12:30
  Rod Neuenschwander: my energies on accelerating the growth, all those components in place.
• 12:35
  Rod Neuenschwander: true testimony of that had to exist.
• 12:38
  Rod Neuenschwander: it looks like brilliant planning, vision.
• 12:40
  Rod Neuenschwander: power of the network people leaning in to help us.
• 12:44
  Rod Neuenschwander: Big name people that everybody would know continuing to support us, support John's family and help make this transition successful.
• 12:53
  Rod Neuenschwander: And then John's always gonna be my partner this family my partner.
• 12:57
  Rod Neuenschwander: strength of the company allows us to.
• 13:05
  Rod Neuenschwander: We're the next message, the values and systems
• 13:17
  Tom Jackobs: Yeah.
• 13:17
  Tom Jackobs: what a great testament and legacy for him.
• 13:20
  Rod Neuenschwander: We had the launch in Austin, Texas.
• 13:21
  Rod Neuenschwander: unbelievable experience, the impact he had on so many people that showed up only happens because strength.
• 13:35
  Tom Jackobs: Yeah that shows the power of relationships and the network and making sure that you're taking care of your customers and your stakeholders is if, when the tragedy does happen, when you have that network, they're gonna pick up and help you and grow.
• 13:52
  Tom Jackobs: And It sounds like you set the foundations well before, life does, move on after the tragedy.
• 13:59
  Tom Jackobs: And the company, still exists because of that foundation.
• 14:03
  Rod Neuenschwander: It still exists.
• 14:03
  Rod Neuenschwander: our team takes that very seriously like John.
• 14:07
  Rod Neuenschwander: they're gonna know their dad through the brand built around his concepts what he did and how he showed up for people that's how we view it and that's how focused organization right now.
• 14:23
  Tom Jackobs: Yeah.
• 14:24
  Tom Jackobs: let's talk about the business side, a lot of heart-led founders struggle with profit side of the business, how do you help them overcome that need to just give away everything and feel good about giving, but not feeling good about receiving and growing profit and having a legacy.
• 14:43
  Rod Neuenschwander: There's a couple things your company has to thrive for you to be truly generous.
• 14:49
  Rod Neuenschwander: And we're generous on.
• 14:55
  Rod Neuenschwander: Supported a lot of organizations through profit.
• 14:59
  Rod Neuenschwander: And so that, that's so it's very missional The other side is that I was able to work with John and a lot of founders, I'm sure on this call the same way.
• 15:08
  Rod Neuenschwander: There's a thousand ideas they see it's not just being generous, some of it's focus.
• 15:11
  Rod Neuenschwander: we put structures in place.
• 15:12
  Rod Neuenschwander: I tell our team think of it like bumper bull like I can't squash John's ideas because those generate.
• 15:19
  Rod Neuenschwander: Future vision of what we can potentially it has to live within a framework, right?
• 15:23
  Rod Neuenschwander: Just think of it as we have to make sure we're bouncing in that direction.
• 15:26
  Rod Neuenschwander: So I put it around enough parameters in place and guidelines that that we could operate effectively.
• 15:32
  Rod Neuenschwander: And then they created something called the parking lot.
• 15:35
  Rod Neuenschwander: And then eventually John knew, I'll never forget, I know if you knew John Paul seen John, but he had this huge smile his.
• 15:42
  Rod Neuenschwander: Down when he started laughing.
• 15:43
  Rod Neuenschwander: And so I'll never forget his face when he when he realized, when I said, that's a great idea.
• 15:47
  Rod Neuenschwander: We'll put it to the parking lot.
• 15:48
  Rod Neuenschwander: What I really meant was, we're never gonna do that.
• 15:52
  Rod Neuenschwander: it's about honest conversation.
• 15:54
  Rod Neuenschwander: Can't talk about relationships, not bad conversation, right?
• 15:56
  Rod Neuenschwander: it's no we can't do that because of these reasons.
• 16:00
  Rod Neuenschwander: we were dogmatic in building an efficient organization.
• 16:03
  Rod Neuenschwander: This is going back almost 20 years ago, so like cloud computing just starting out, and so I remember, so we hired college educated state home moms.
• 16:14
  Rod Neuenschwander: It's like that's our primary workforce and they're brilliant at what they do.
• 16:19
  Rod Neuenschwander: We had to come over hurdles And early in the days, like we, we didn't even have centralized computing.
• 16:23
  Rod Neuenschwander: we had if remember my PC DO or something like that.
• 16:26
  Rod Neuenschwander: It was like a shared thing.
• 16:27
  Rod Neuenschwander: Like they, they had to take turns to log into central computers.
• 16:31
  Rod Neuenschwander: we were that early in the game, but the focus of that was it's like operation.
• 16:36
  Rod Neuenschwander: And we were very.
• 16:38
  Rod Neuenschwander: Focused on that and then making sure that that resulted in profit.
• 16:42
  Rod Neuenschwander: Plus, we're generous to our team.
• 16:44
  Rod Neuenschwander: So like we we do things that are not done typically, like they're staying at, they're staying at home college educated mom, so they're at home with their children a lot.
• 16:54
  Rod Neuenschwander: We clean their house.
• 16:55
  Rod Neuenschwander: pay for date nights.
• 16:57
  Rod Neuenschwander: Once a month.
• 16:58
  Rod Neuenschwander: pay for childcare.
• 16:59
  Rod Neuenschwander: so they know we're supporting them we win together.
• 17:02
  Rod Neuenschwander: competitors are designed so that hey, bonus.
• 17:06
  Rod Neuenschwander: In those as we went together.
• 17:08
  Rod Neuenschwander: So we were just able to build a efficient operation.
• 17:11
  Rod Neuenschwander: And if you don't build a efficient operation, you don't have to give away the store to be generous.
• 17:16
  Rod Neuenschwander: You just have to be creative.
• 17:17
  Tom Jackobs: Yeah.
• 17:17
  Tom Jackobs: Cool.
• 17:18
  Tom Jackobs: I want to go back to the parking lot because I think that's a really important message and concept for founders that struggle with shiny object syndrome or the squirrel syndrome, You get rid of one idea, another pops up.
• 17:32
  Tom Jackobs: That's the typical entrepreneur.
• 17:34
  Tom Jackobs: the founders listening to this and heart business owners.
• 17:37
  Tom Jackobs: That is, I think the number one tr correct me if I'm wrong of most entrepreneurs, is that we got a brand new idea.
• 17:44
  Tom Jackobs: Let's do that, and forget about the core business and what we're good at.
• 17:48
  Tom Jackobs: Is that the idea of parking?
• 17:49
  Rod Neuenschwander: Oh yeah.
• 17:50
  Rod Neuenschwander: Yeah.
• 17:50
  Rod Neuenschwander: It's like fixated Like they fixate for whatever period of time and then they forget about it.
• 17:55
  Rod Neuenschwander: The next thing fixate on.
• 17:58
  Rod Neuenschwander: There's two sides to that, right?
• 18:00
  Rod Neuenschwander: I believe in.
• 18:00
  Rod Neuenschwander: high level macro thinking.
• 18:02
  Rod Neuenschwander: we don't live in one page plans.
• 18:04
  Rod Neuenschwander: We live like strategic, like there's no, like complicated.
• 18:08
  Rod Neuenschwander: We try to stay very focused that's an easy thing.
• 18:10
  Rod Neuenschwander: refocusing energy on primary objectives we need to accomplish in the next year.
• 18:17
  Rod Neuenschwander: We live in that model.
• 18:19
  Rod Neuenschwander: it's the parking lots.
• 18:20
  Rod Neuenschwander: and some of those things we did use well, he understood that meant we're never gonna do it.
• 18:24
  Rod Neuenschwander: I put it in the parking lot because it wasn't a bad idea, just wasn't the right time.
• 18:28
  Rod Neuenschwander: And and so the but then it was easy to be like, okay, that's, right now what we.
• 18:39
  Rod Neuenschwander: If you don't have that.
• 18:43
  Rod Neuenschwander: That then it's easy to fall into that trap.
• 18:45
  Rod Neuenschwander: It's like I just jump from the next open to the next home run.
• 18:48
  Rod Neuenschwander: you need to build the foundation of your company on base hits it's not as fun for founders, but when you do hit a home run, it's worth a lot more.
• 18:56
  Rod Neuenschwander: The founder on building something successful.
• 18:59
  Rod Neuenschwander: there is a little bit of flexibility.
• 19:00
  Rod Neuenschwander: Every year there be something like, how much do we have to put in this before stop talking.
• 19:06
  Rod Neuenschwander: So there's that element too.
• 19:07
  Rod Neuenschwander: It's don't, we're not part of our plan, but I'll do this because you need business oxygen a couple times a year we would do this.
• 19:14
  Rod Neuenschwander: That's why it's like bumper and not like straight and narrow, right?
• 19:18
  Rod Neuenschwander: There's gotta be some balance, but we are moving in the direction that we wanna be moving.
• 19:24
  Tom Jackobs: Yeah, absolutely.
• 19:25
  Tom Jackobs: some ideas are good long term strategies that should be done I do this all the time, it's oh, we need to do this.
• 19:31
  Tom Jackobs: And I have this idea.
• 19:32
  Tom Jackobs: I take it to the team and the team's oh my gosh, we're gonna have to do all this stuff.
• 19:36
  Tom Jackobs: And then I, but in reality, I'm just speaking out loud not saying, let's do it now.
• 19:41
  Tom Jackobs: I read in a book where I forget what book it was, but the founder.
• 19:46
  Tom Jackobs: Was having to put together the overall plan, but not take it to the team.
• 19:50
  Tom Jackobs: Put the plan together a little bit, a little straw man, and then sit on it for a week and then decided to take it to the team or not.
• 19:56
  Tom Jackobs: And usually within that week the sizzle fades from the idea.
• 20:01
  Rod Neuenschwander: That's interesting because I talked about that with every founder we work with John included.
• 20:05
  Rod Neuenschwander: Let's go out back, have some cigars, talk about it.
• 20:07
  Rod Neuenschwander: But we're not gonna talk to your team.
• 20:09
  Rod Neuenschwander: Like your team's gotta be focusing on these objectives that we agreed upon are what their primary focus is on.
• 20:16
  Rod Neuenschwander: Otherwise, they're, you're confusing them.
• 20:18
  Rod Neuenschwander: They, what to do comes out of your mouth.
• 20:20
  Rod Neuenschwander: They think it's truth.
• 20:21
  Rod Neuenschwander: you can't operate that way.
• 20:23
  Rod Neuenschwander: I would a thousand percent agree going back to your earlier question of like, how does a founder do it himself?
• 20:27
  Rod Neuenschwander: Like those are good things to, they almost can't help themselves when you get an idea that it just comes outta their mouth.
• 20:32
  Rod Neuenschwander: That's why I think they have somebody else they can talk to, find that group you can spew your ideas on and not your team.
• 20:40
  Rod Neuenschwander: And that's gonna be if they can accomplish that will go a long way to helping them succeed.
• 20:46
  Tom Jackobs: I've done that in the last several years just zipping it up to the team and talking to my business coach It's made a huge difference.
• 20:53
  Rod Neuenschwander: I can imagine.
• 20:53
  Tom Jackobs: Rod, this has been a great conversation.
• 20:55
  Tom Jackobs: I'm happy you were able to make it onto the show and share what Giftology is about.
• 21:00
  Tom Jackobs: how can people learn more about Giftology
• 21:02
  Rod Neuenschwander: Technology group do com is our website.
• 21:04
  Rod Neuenschwander: Learn about our service offerings and how we can help our mission is to help leaders love on their relationships because everything rises a falls on relationships, right?
• 21:12
  Rod Neuenschwander: It's literally that simple.
• 21:13
  Rod Neuenschwander: And so we take that very seriously and know clients are giving us their most important relationships.
• 21:23
  Rod Neuenschwander: Giftology group.com.
• 21:31
  Rod Neuenschwander: Buy it on Amazon.
• 21:31
  Rod Neuenschwander: Give us a review with five stars.
• 21:33
  Rod Neuenschwander: If you love it.
• 21:34
  Rod Neuenschwander: that book talks about Giftology, a lot of the philosophy around this and beyond.
• 21:40
  Tom Jackobs: Great.
• 21:40
  Rod Neuenschwander: Do it.
• 21:41
  Tom Jackobs: All right, awesome.
• 21:42
  Tom Jackobs: We'll link both those books up into the show notes as well as the website quick question before we sign off are you guys doing Cutco with the personalized, still buying from Cut.
• 21:52
  Rod Neuenschwander: we have a great partnership.
• 21:53
  Rod Neuenschwander: The owners of PCO are Jim Jr's, an unbelievably good human being and his team.
• 21:57
  Rod Neuenschwander: John felt strongly about this.
• 21:59
  Rod Neuenschwander: The one place that things happen the most when the building relationships is around food and the table.
• 22:07
  Rod Neuenschwander: And so nothing is better than making sure that you're in that space.
• 22:13
  Rod Neuenschwander: And so all, a lot of our on the kitchen in the inner circle there because that's where relationships develop over a meal.
• 22:22
  Rod Neuenschwander: we work with them.
• 22:24
  Tom Jackobs: Awesome.
• 22:24
  Tom Jackobs: One of the ideas was sending gifts, not with the logo, but something special two years ago we had cutting boards made my father was a woodworker and made these beautiful cutting boards with everybody's name.
• 22:37
  Tom Jackobs: Engraved It was like, you're a cut above.
• 22:40
  Rod Neuenschwander: Yeah.
• 22:41
  Tom Jackobs: or sell on your website clients were just like, wow, this is amazing.
• 22:46
  Tom Jackobs: Every time they look at that, because dad had written up a.
• 22:50
  Tom Jackobs: Really funny guy too, about the history of the cutting board and how to take care of it that went in the gift box they were talking about how great of a gift that was.
• 22:59
  Rod Neuenschwander: Now every time somebody uses that, they cannot help but the thing you, so how many times do you think that impression for that cost And so things they pick up ACO, knife, they can, and even it doesn't have a loved one whatever you put Bible verses, their favorite quotes.
• 23:16
  Rod Neuenschwander: Like all the stuff that they they can't not help but think about that, in a positive.
• 23:24
  Tom Jackobs: Yeah.
• 23:24
  Tom Jackobs: it doesn't need your logo on it either.
• 23:26
  Rod Neuenschwander: Absolutely.
• 23:26
  Tom Jackobs: Rob, thank you for being on the show.
• 23:28
  Rod Neuenschwander: Thank you for the invite.
• 23:29
  Rod Neuenschwander: I enjoyed it.
• 23:31
  Tom Jackobs: Thank you for listening and watching today.
• 23:33
  Tom Jackobs: I appreciate it.
• 23:34
  Tom Jackobs: Make sure you're checking out everything Rod is doing at Giftology, and we'll provide all that into the show notes.
• 23:40
  Tom Jackobs: And then if you could do me a small favor, and that would be to give the show a rating and review.
• 23:46
  Tom Jackobs: So it can spread the good work that we are doing here in highlighting all these great heart-led businesses.
• 23:52
  Tom Jackobs: until next time, lead with your heart.
• 24:00
  Speaker 2: You've been listening to the heart-led Business Show, hosted by Tom Jackobs.
• 24:05
  Speaker 2: Join us next time for another inspiring journey into the heart of business.